survation. ← Fieldwork

Topline — V2 Interviewee Screening - UK low–middle income

239 respondents · Unweighted · 90 questions · generated 2026-09-21 13:00 UTC
Provisional: live fieldwork, 239 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Quota fill from response data

Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
10/104
25-34
43/170
35-44
75/164
45-54
38/166
55-64
39/160
65+
34/236
Sex
Female
100/9999
Male
139/9999
Region
North West
?/110
North East
?/40
Yorkshire and the Humber
?/82
East of England
?/94
West Midlands
?/88
East Midlands
?/73
Wales
?/47
Scotland
?/84
South East
?/138
London
?/130
South West
?/87
Northern Ireland
?/28
aehhinc
£0 - £19,999
89/9999
£20,000 - £39,999
150/9999
£40,000+
0/9999
se_group
ABC1
144/9999
C2DE
95/9999
hiqual
No Qualifications / Level 1
27/9999
Level 2 / Apprenticeship / Other
62/9999
Level 3
20/9999
Level 4+
130/9999

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Base: 82
Desktop
100.0%
82

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Base: 157
Mobile
100.0%
157

Sex What is your sex?

Base: 239
Male
58.2%
139
Female
41.8%
100

Country In which country do you currently live?

Base: 239
England
84.5%
202
Wales
8.4%
20
Scotland
5.0%
12
Northern Ireland
2.1%
5

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Base: 37
Wales
54.1%
20
Scotland
32.4%
12
Northern Ireland
13.5%
5

Region_B These are the regions of England. Which Region do you live in?

Base: 202
London
17.8%
36
North West
16.3%
33
South East
15.8%
32
Yorkshire and the Humber
13.4%
27
West Midlands
9.9%
20
East Midlands
8.4%
17
East of England
7.9%
16
South West
5.4%
11
North East
5.0%
10

Region_C *** Region

Base: 239
London
15.1%
36
North West
13.8%
33
South East
13.4%
32
Yorkshire and the Humber
11.3%
27
West Midlands
8.4%
20
Wales
8.4%
20
East Midlands
7.1%
17
East of England
6.7%
16
Scotland
5.0%
12
South West
4.6%
11
North East
4.2%
10
Northern Ireland
2.1%
5

london_borough Which borough do you live in?

Base: 36
City of London
13.9%
5
Enfield
8.3%
3
Southwark
8.3%
3
Barking and Dagenham
5.6%
2
Bexley
5.6%
2
Bromley
5.6%
2
Croydon
5.6%
2
Greenwich
5.6%
2
Hillingdon
5.6%
2
Waltham Forest
5.6%
2
Westminster
5.6%
2
Barnet
2.8%
1
Hackney
2.8%
1
Harrow
2.8%
1
Islington
2.8%
1
Kensington and Chelsea
2.8%
1
Kingston upon Thames
2.8%
1
Lewisham
2.8%
1
Merton
2.8%
1
Tower Hamlets
2.8%
1

la_east_mids Which local authority do you live in?

Base: 17
Lincolnshire
23.5%
4
Derbyshire
17.6%
3
Nottingham
17.6%
3
North Northamptonshire
11.8%
2
Nottinghamshire
11.8%
2
Derby
5.9%
1
Leicester
5.9%
1
Leicestershire
5.9%
1

la_south_east Which local authority do you live in?

Base: 32
Kent
28.1%
9
Buckinghamshire
12.5%
4
Hampshire
12.5%
4
Surrey
12.5%
4
East Sussex
9.4%
3
Reading
9.4%
3
Oxfordshire
6.2%
2
Brighton and Hove
3.1%
1
Southampton
3.1%
1
West Sussex
3.1%
1

la_east_england Which local authority do you live in?

Base: 16
Essex
25.0%
4
Norfolk
18.8%
3
Suffolk
18.8%
3
Hertfordshire
12.5%
2
Bedford
6.2%
1
Cambridgeshire
6.2%
1
Luton
6.2%
1
Peterborough
6.2%
1

la_north_west Which local authority do you live in?

Base: 33
Manchester
33.3%
11
Lancashire
15.2%
5
Liverpool
12.1%
4
Stockport
6.1%
2
Blackburn with Darwen
3.0%
1
Blackpool
3.0%
1
Bolton
3.0%
1
Bury
3.0%
1
Cumberland
3.0%
1
Halton
3.0%
1
Rochdale
3.0%
1
Salford
3.0%
1
Tameside
3.0%
1
Trafford
3.0%
1
Wigan
3.0%
1

la_north_east Which local authority do you live in?

Base: 10
County Durham
50.0%
5
Gateshead
20.0%
2
Hartlepool
10.0%
1
Northumberland
10.0%
1
Sunderland
10.0%
1

la_west_mids Which local authority do you live in?

Base: 20
Birmingham
20.0%
4
Coventry
10.0%
2
Dudley
10.0%
2
Sandwell
10.0%
2
Shropshire
10.0%
2
Solihull
10.0%
2
Warwickshire
10.0%
2
Worcestershire
10.0%
2
Stoke-on-Trent
5.0%
1
Walsall
5.0%
1

la_south_west Which local authority do you live in?

Base: 11
Bournemouth, Christchurch and Poole
18.2%
2
Devon
18.2%
2
Bath and North East Somerset
9.1%
1
City of Bristol
9.1%
1
Dorset
9.1%
1
Plymouth
9.1%
1
South Gloucestershire
9.1%
1
Swindon
9.1%
1
Torbay
9.1%
1

la_yorkshire_humber Which local authority do you live in?

Base: 27
Leeds
25.9%
7
Sheffield
14.8%
4
Kirklees
11.1%
3
Bradford
7.4%
2
East Riding of Yorkshire
7.4%
2
North Lincolnshire
7.4%
2
Rotherham
7.4%
2
Calderdale
3.7%
1
City of Kingston upon Hull
3.7%
1
North East Lincolnshire
3.7%
1
Wakefield
3.7%
1
York
3.7%
1

scot_region Which electoral region of Scotland do you live in?

Base: 12
Glasgow
33.3%
4
South Scotland
25.0%
3
North East Scotland
25.0%
3
West Scotland
8.3%
1
Central Scotland
8.3%
1

la_scotland Which council area do you live in?

Base: 12
Angus
16.7%
2
Glasgow City
16.7%
2
Moray
16.7%
2
Aberdeenshire
8.3%
1
Dumfries and Galloway
8.3%
1
Dundee City
8.3%
1
Fife
8.3%
1
South Lanarkshire
8.3%
1
West Dunbartonshire
8.3%
1

la_wales In which local authority do you live?

Base: 20
Denbighshire // Sir Ddinbych
15.0%
3
Flintshire // Sir y Fflint
15.0%
3
Cardiff // Caerdydd
10.0%
2
Wrexham // Wrecsam
10.0%
2
Blaenau Gwent // Blaenau Gwent
5.0%
1
Carmarthenshire // Sir Gaerfyrddin
5.0%
1
Merthyr Tydfil // Merthyr Tudful
5.0%
1
Monmouthshire // Sir Fynwy
5.0%
1
Neath Port Talbot // Castell-nedd Port Talbot
5.0%
1
Pembrokeshire // Sir Benfro
5.0%
1
Rhondda Cynon Taf // Rhondda Cynon Taf
5.0%
1
Swansea // Abertawe
5.0%
1
Torfaen // Torfaen
5.0%
1
Vale of Glamorgan // Bro Morgannwg
5.0%
1

welsh_region **HIDDEN** Welsh Region From LA

Base: 20
North Wales
40.0%
8
South Wales Central
20.0%
4
South Wales East
20.0%
4
Mid and West Wales
10.0%
2
South Wales West
10.0%
2

la_northern_ireland Which local authority do you live in?

Base: 5
Belfast
40.0%
2
Antrim and Newtownabbey
20.0%
1
Armagh City, Banbridge and Craigavon
20.0%
1
Causeway Coast and Glens
20.0%
1

computationaladults How many people aged 14 or over live in your household, including yourself?

Base: 239
2
38.1%
91
1 (only me)
35.6%
85
3
11.7%
28
4
8.8%
21
6 or more
3.8%
9
5
2.1%
5

computationalchildren How many children aged 13 or under live in your household?

Base: 239
0 (no children aged 13 or under)
58.6%
140
2
23.4%
56
1
13.4%
32
3
4.2%
10
6 or more
0.4%
1

HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?

Base: 239
£30,000 - £39,999
23.0%
55
£20,000 - £29,999
22.6%
54
£10,000 - £14,999
10.0%
24
Less than £10,000
8.4%
20
£15,000 - £19,999
7.9%
19
£70,000 - £79,999
7.5%
18
£60,000 - £69,999
7.1%
17
£40,000 - £49,999
5.4%
13
£50,000 - £59,999
3.3%
8
Prefer not to say
1.7%
4
£90,000 - £99,999
1.3%
3
£80,000 - £89,999
0.8%
2
Don't know
0.8%
2

HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.

Base: 6
Between £20,000 and £39,999
66.7%
4
Less than £20,000
33.3%
2

aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren

Base: 239
£20,000 - £39,999
62.8%
150
£0 - £19,999
37.2%
89

emp1 Which of the following best describes your current employment status?

Base: 239
Employed full-time (More than 30 hours per week)
57.7%
138
Retired
13.8%
33
Employed part-time (Up to 30 hours per week)
7.9%
19
Unemployed
7.1%
17
Unable to work due to long-term illness or disability
5.9%
14
Family carer / homemaker
3.8%
9
Self-employed
2.9%
7
Student
0.4%
1
Unpaid volunteer
0.4%
1

emp2 Are you currently also in any paid employment alongside your studies?

Base: 1
Self Employed
100.0%
1

tenure Which of the following types of housing tenure best describes the accommodation you live in?

Base: 239
Owned outright
36.4%
87
Owned with a mortgage or loan
23.8%
57
Rented from private landlord or letting agency
18.0%
43
Rented from Council (Local Authority)
9.6%
23
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
9.6%
23
Living rent free
1.3%
3
Shared ownership - with a mortgage and paying rent
0.8%
2
Other private rented
0.4%
1

seg Which of the following best describes the current occupation of the chief income earner in your household?

Base: 239
Supervisory or clerical and junior managerial roles, administrative or professional
25.5%
61
Intermediate managerial roles, administrative or professional
19.7%
47
Higher managerial roles, administrative or professional
15.1%
36
Skilled manual worker
13.0%
31
Unemployed
12.1%
29
Semi-skilled and unskilled manual worker
7.5%
18
Pensioner
6.3%
15
Casual worker
0.8%
2

se_group *Hidden* Question for Socio-Economic Groups

Base: 239
ABC1
60.3%
144
C2DE
39.7%
95

qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications

Base: 5
No Qualifications
100.0%
5

qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)

Base: 12
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
12

qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)

Base: 17
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
17

qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship

Base: 9
A formal Apprenticeship
100.0%
9

qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma

Base: 37
NVQs / GNVQs / RSA Diploma
100.0%
37

qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade

Base: 4
Standard Grade
100.0%
4

qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs

Base: 92
GCSEs / O-Levels / CSEs
100.0%
92

qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers

Base: 9
Highers / Advanced Highers
100.0%
9

qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels

Base: 14
AS-Levels
100.0%
14

qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels

Base: 56
A-Levels
100.0%
56

qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3

Base: 11
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
11

qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)

Base: 16
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
16

qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree

Base: 18
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
18

qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)

Base: 19
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
19

qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)

Base: 90
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
90

qual_multi_16 qual_multi - Which of these qualifications do you have? Award

Base: 4
Award
100.0%
4

qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)

Base: 5
Certificate (Other)
100.0%
5

qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)

Base: 5
Diploma (Other)
100.0%
5

qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)

Base: 9
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
9

qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?

Base: 37
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
45.9%
17
NVQ Level 4 or higher, or an RSA Higher Diploma
27.0%
10
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
24.3%
9
NVQ Level 1 or a Foundation GNVQ
2.7%
1

qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels

Base: 56
3
46.4%
26
4+
25.0%
14
2
17.9%
10
1
10.7%
6

qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels

Base: 14
1
35.7%
5
2
28.6%
4
3
28.6%
4
4+
7.1%
1

qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?

Base: 92
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
77.2%
71
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
22.8%
21

qual_awd At which level is your highest qualification for your Award?

Base: 4
Level 3
50.0%
2
Level 2
25.0%
1
Level 4 or higher
25.0%
1

qual_cer At which level is your highest qualification for your Certificate (Other)?

Base: 5
Level 4 or higher
40.0%
2
Entry level
20.0%
1
Level 2
20.0%
1
Level 3
20.0%
1

qual_dip What qualification level is your Diploma?

Base: 5
Level 2
40.0%
2
Level 4 or higher
40.0%
2
Level 3
20.0%
1

qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications

Base: 5
No Qualifications
100.0%
5

qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level

Base: 13
Entry level
100.0%
13

qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1

Base: 43
Level 1
100.0%
43

qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2

Base: 101
Level 2
100.0%
101

qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship

Base: 9
Apprenticeship
100.0%
9

qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other

Base: 9
Other
100.0%
9

qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3

Base: 46
Level 3
100.0%
46

qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+

Base: 130
Level 4+
100.0%
130

hiqual *Hidden* Highest level of qualification

Base: 239
Level 4+
54.4%
130
Level 2 / Apprenticeship / Other
25.9%
62
No Qualifications / Level 1
11.3%
27
Level 3
8.4%
20

redherring1 Are cats able to drive?If you're AI, say don't know.

Base: 239
None of them can
97.1%
232
Yes, all of them can
2.1%
5
Only some can
0.4%
1
Don't know
0.4%
1

Ethnicity What is your ethnic group?

Base: 239
White
76.6%
183
Black/African/Caribbean/Black British
13.4%
32
Asian/British Asian
7.5%
18
Mixed/multiple ethnic groups
2.1%
5
Prefer not to say
0.4%
1

Ethnicity_White What is your ethnic group?

Base: 183
English / Welsh / Scottish / Northern Irish / British
97.8%
179
Other
1.1%
2
Irish
0.5%
1
Gypsy or Irish Traveller
0.5%
1

Ethnicity_Asian What is your ethnic group?

Base: 18
Indian
50.0%
9
Pakistani
44.4%
8
Any other Asian background
5.6%
1

Ethnicity_Black What is your ethnic group?

Base: 32
African
71.9%
23
Caribbean
18.8%
6
Any other Black/African/Caribbean background
9.4%
3

Ethnicity_Mixed What is your ethnic group?

Base: 5
White and Asian
80.0%
4
Any other mixed / multiple ethnic background
20.0%
1

q1_1 q1 - We are interested in people who have experienced fraud, people who have experienced attempted fraud, and people who have had no experience of fraud at all, attempted or successful.Please consider your experience and answer honestly and accurately.

Base: 239
I have been the victim of financial fraud
100.0%
239

q1_2 q1 - We are interested in people who have experienced fraud, people who have experienced attempted fraud, and people who have had no experience of fraud at all, attempted or successful.Please consider your experience and answer honestly and accurately.

Base: 58
I have been the victim of attempted financial fraud
100.0%
58

q2 How many times, if at all, have you experienced fraud where you were deliberately deceived and you lost money as a result?

Base: 239
Once in the past 12 months
39.3%
94
At least once but it was over 12 months ago
34.3%
82
Twice in the past 12 months
19.2%
46
Three or more times in the past 12 months
5.9%
14
Don’t know
1.3%
3

rec1 Thank you for answering our questions.Survation are looking to recruit people to participate in some online research. If you are interested you must be prepared to take part in the following:-> A 30-minute virtual, online video interview, answer

Base: 239
Yes
51.5%
123
No
48.5%
116

q3 Thinking about your most recent experience of financial fraud which resulted in you losing money, where did the fraud originate from?

Base: 123
Social media platform (e.g., Facebook, Instagram)
22.8%
28
Online marketplace or shopping site (e.g., eBay, Facebook Marketplace)
20.3%
25
Phone call (e.g., scammer)
12.2%
15
Other (please specify):
12.2%
15
Text message / WhatsApp / other messaging app
11.4%
14
Online advert (e.g., pop-ups, banner ads)
9.8%
12
Email
8.9%
11
Face-to-face interaction (e.g., door-to-door)
2.4%
3

q4 Thinking about your most recent experience of financial fraud which resulted in you losing money, how much money did you lose?

Base: 123
£100-£499
26.0%
32
£50-£99
16.3%
20
£500-£999
14.6%
18
£1,000-£4,999
9.8%
12
£5,000-£9,999
6.5%
8
£10-£49
5.7%
7
£10,000-£24,999
4.9%
6
£150,000-£249,999
4.9%
6
£25,000-£49,999
3.3%
4
£50,000-£149,999
2.4%
3
£250,000 or more
2.4%
3
Less than £1
1.6%
2
£1-£9
0.8%
1
Don’t know
0.8%
1

q7 Did you report your most recent experience of financial fraud which resulted in you losing money?

Base: 123
Yes, I reported it
80.5%
99
No, I did not report it
18.7%
23
Don’t remember
0.8%
1

q14_1 q14 - Thinking about your most recent experience of financial fraud which resulted in you losing money, please indicate to what extent it affected each of the following areas of your life, if at all. Your ability to pay essential bills (e.g., rent, uti

Base: 123
Quite a bit
33.3%
41
A great deal
26.8%
33
Not that much
19.5%
24
Not at all
19.5%
24
Don’t remember
0.8%
1

q14_2 q14 - Thinking about your most recent experience of financial fraud which resulted in you losing money, please indicate to what extent it affected each of the following areas of your life, if at all. Your ability to spend on non-essential or leisure it

Base: 123
A great deal
35.0%
43
Quite a bit
34.1%
42
Not that much
15.4%
19
Not at all
14.6%
18
Don’t remember
0.8%
1

q14_3 q14 - Thinking about your most recent experience of financial fraud which resulted in you losing money, please indicate to what extent it affected each of the following areas of your life, if at all. Your ability to save or invest money

Base: 123
Quite a bit
31.7%
39
A great deal
29.3%
36
Not that much
19.5%
24
Not at all
18.7%
23
Don’t remember
0.8%
1

q14_4 q14 - Thinking about your most recent experience of financial fraud which resulted in you losing money, please indicate to what extent it affected each of the following areas of your life, if at all. Your overall financial security or stability

Base: 123
A great deal
37.4%
46
Quite a bit
33.3%
41
Not that much
20.3%
25
Not at all
8.9%
11

q14_5 q14 - Thinking about your most recent experience of financial fraud which resulted in you losing money, please indicate to what extent it affected each of the following areas of your life, if at all. Your emotional wellbeing or peace of mind

Base: 123
A great deal
50.4%
62
Quite a bit
32.5%
40
Not that much
12.2%
15
Not at all
4.1%
5
Don’t remember
0.8%
1

q14_6 q14 - Thinking about your most recent experience of financial fraud which resulted in you losing money, please indicate to what extent it affected each of the following areas of your life, if at all. Your trust in financial institutions or online servi

Base: 123
A great deal
43.9%
54
Quite a bit
35.0%
43
Not that much
12.2%
15
Not at all
8.9%
11

redherring2 Which of the below is yellow?

Base: 123
Lemon
99.2%
122
Raspberry
0.8%
1

HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:

Base: 123
I am a human
96.7%
119
I am not a human
2.4%
3
Don't know
0.8%
1

SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.

Base: 32
100.0%
32

SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback

Base: 91
No feedback
100.0%
91

QStatus *Hidden* to store all statuses for tracking and ease of redirecting.

Base: 239
Completed
100.0%
239