Provisional: live fieldwork, 1008 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
104/104
25-34
171/170
35-44
166/164
45-54
169/166⚠
55-64
161/160
65+
237/236
Sex
Female
436/9999
Male
572/9999⚠
Region
North West
?/110
North East
?/40
Yorkshire and the Humber
?/82
East of England
?/94
West Midlands
?/88
East Midlands
?/73
Wales
?/47
Scotland
?/84
South East
?/138
London
?/130
South West
?/87
Northern Ireland
?/28
aehhinc
£0 - £19,999
279/9999
£20,000 - £39,999
361/9999⚠
£40,000+
368/9999
se_group
ABC1
544/9999
C2DE
464/9999⚠
hiqual
No Qualifications / Level 1
211/9999⚠
Level 2 / Apprenticeship / Other
276/9999
Level 3
81/9999
Level 4+
440/9999
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 250
Desktop
100.0%
250
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 758
Mobile
100.0%
758
Sex What is your sex?
Base: 1008
Male
56.7%
572
Female
43.3%
436
Country In which country do you currently live?
Base: 1008
England
84.6%
853
Scotland
8.3%
84
Wales
4.7%
47
Northern Ireland
2.4%
24
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 155
Scotland
54.2%
84
Wales
30.3%
47
Northern Ireland
15.5%
24
Region_B These are the regions of England. Which Region do you live in?
Base: 853
London
17.5%
149
South East
15.0%
128
North West
14.7%
125
Yorkshire and the Humber
10.7%
91
East of England
10.7%
91
West Midlands
9.0%
77
East Midlands
8.9%
76
South West
8.3%
71
North East
5.3%
45
Region_C *** Region
Base: 1008
London
14.8%
149
South East
12.7%
128
North West
12.4%
125
Yorkshire and the Humber
9.0%
91
East of England
9.0%
91
Scotland
8.3%
84
West Midlands
7.6%
77
East Midlands
7.5%
76
South West
7.0%
71
Wales
4.7%
47
North East
4.5%
45
Northern Ireland
2.4%
24
london_borough Which borough do you live in?
Base: 149
City of London
16.1%
24
Brent
6.0%
9
Havering
4.7%
7
Lewisham
4.7%
7
Newham
4.7%
7
Barking and Dagenham
4.0%
6
Barnet
4.0%
6
Hillingdon
4.0%
6
Redbridge
4.0%
6
Waltham Forest
4.0%
6
Bromley
3.4%
5
Croydon
3.4%
5
Ealing
3.4%
5
Southwark
2.7%
4
Tower Hamlets
2.7%
4
Westminster
2.7%
4
Camden
2.0%
3
Hackney
2.0%
3
Hammersmith and Fulham
2.0%
3
Haringey
2.0%
3
Harrow
2.0%
3
Islington
2.0%
3
Lambeth
2.0%
3
Richmond upon Thames
2.0%
3
Sutton
2.0%
3
Enfield
1.3%
2
Greenwich
1.3%
2
Hounslow
1.3%
2
Kensington and Chelsea
1.3%
2
Kingston upon Thames
1.3%
2
Merton
0.7%
1
la_east_mids Which local authority do you live in?
Base: 76
Lincolnshire
17.1%
13
Nottinghamshire
17.1%
13
Derbyshire
15.8%
12
Nottingham
11.8%
9
Leicester
7.9%
6
Leicestershire
7.9%
6
North Northamptonshire
7.9%
6
Derby
6.6%
5
West Northamptonshire
6.6%
5
Rutland
1.3%
1
la_south_east Which local authority do you live in?
Base: 128
Kent
21.1%
27
Hampshire
17.2%
22
West Sussex
11.7%
15
Surrey
8.6%
11
Buckinghamshire
7.0%
9
East Sussex
5.5%
7
Medway
5.5%
7
Brighton and Hove
3.9%
5
Portsmouth
3.9%
5
Southampton
3.9%
5
Oxfordshire
3.1%
4
Bracknell Forest
2.3%
3
Milton Keynes
2.3%
3
West Berkshire
1.6%
2
Windsor and Maidenhead
1.6%
2
Isle of Wight
0.8%
1
la_east_england Which local authority do you live in?
Base: 91
Norfolk
26.4%
24
Essex
19.8%
18
Suffolk
14.3%
13
Cambridgeshire
12.1%
11
Bedford
8.8%
8
Hertfordshire
5.5%
5
Luton
3.3%
3
Peterborough
3.3%
3
Thurrock
3.3%
3
Central Bedfordshire
2.2%
2
Southend-on-Sea
1.1%
1
la_north_west Which local authority do you live in?
Base: 125
Manchester
13.6%
17
Lancashire
12.0%
15
Cheshire West and Chester
10.4%
13
Liverpool
8.0%
10
Wigan
8.0%
10
Bolton
5.6%
7
Blackpool
4.8%
6
Blackburn with Darwen
4.0%
5
Rochdale
4.0%
5
Tameside
4.0%
5
Cheshire East
3.2%
4
Cumberland
3.2%
4
Wirral
3.2%
4
Halton
2.4%
3
Salford
2.4%
3
Stockport
2.4%
3
Warrington
2.4%
3
Oldham
1.6%
2
Sefton
1.6%
2
Bury
0.8%
1
St Helens
0.8%
1
Trafford
0.8%
1
Westmorland and Furness
0.8%
1
la_north_east Which local authority do you live in?
Base: 45
County Durham
26.7%
12
Newcastle upon Tyne
20.0%
9
Northumberland
20.0%
9
Gateshead
6.7%
3
North Tyneside
6.7%
3
Sunderland
6.7%
3
Redcar and Cleveland
4.4%
2
Darlington
2.2%
1
Hartlepool
2.2%
1
Middlesbrough
2.2%
1
Stockton-on-Tees
2.2%
1
la_west_mids Which local authority do you live in?
Base: 77
Birmingham
29.9%
23
Coventry
9.1%
7
Staffordshire
9.1%
7
Worcestershire
9.1%
7
Dudley
6.5%
5
Stoke-on-Trent
6.5%
5
Warwickshire
6.5%
5
Solihull
5.2%
4
Walsall
5.2%
4
Sandwell
3.9%
3
Telford and Wrekin
3.9%
3
Wolverhampton
2.6%
2
County of Herefordshire
1.3%
1
Shropshire
1.3%
1
la_south_west Which local authority do you live in?
Base: 71
Devon
11.3%
8
Bournemouth, Christchurch and Poole
9.9%
7
Cornwall
9.9%
7
Gloucestershire
9.9%
7
City of Bristol
8.5%
6
Swindon
8.5%
6
Wiltshire
8.5%
6
Bath and North East Somerset
7.0%
5
Somerset
7.0%
5
Dorset
5.6%
4
North Somerset
4.2%
3
South Gloucestershire
4.2%
3
Torbay
4.2%
3
Plymouth
1.4%
1
la_yorkshire_humber Which local authority do you live in?
Base: 91
Leeds
22.0%
20
Sheffield
9.9%
9
Kirklees
8.8%
8
North Yorkshire
7.7%
7
Barnsley
6.6%
6
Bradford
6.6%
6
City of Kingston upon Hull
6.6%
6
Rotherham
5.5%
5
York
5.5%
5
Doncaster
4.4%
4
East Riding of Yorkshire
4.4%
4
North Lincolnshire
4.4%
4
Wakefield
3.3%
3
Calderdale
2.2%
2
North East Lincolnshire
2.2%
2
scot_region Which electoral region of Scotland do you live in?
Base: 84
Glasgow
28.6%
24
North East Scotland
21.4%
18
Central Scotland
14.3%
12
West Scotland
10.7%
9
Lothian
9.5%
8
Highlands and Islands
7.1%
6
South Scotland
6.0%
5
Mid Scotland and Fife
2.4%
2
la_scotland Which council area do you live in?
Base: 84
Glasgow City
15.5%
13
Aberdeen City
10.7%
9
City of Edinburgh
8.3%
7
North Lanarkshire
8.3%
7
Highland
4.8%
4
West Lothian
4.8%
4
Aberdeenshire
3.6%
3
Angus
3.6%
3
Dundee City
3.6%
3
East Renfrewshire
3.6%
3
North Ayrshire
3.6%
3
Renfrewshire
3.6%
3
Clackmannanshire
2.4%
2
Dumfries and Galloway
2.4%
2
East Dunbartonshire
2.4%
2
Fife
2.4%
2
South Ayrshire
2.4%
2
West Dunbartonshire
2.4%
2
East Ayrshire
1.2%
1
Falkirk
1.2%
1
Inverclyde
1.2%
1
Midlothian
1.2%
1
Moray
1.2%
1
Orkney Islands
1.2%
1
Perth and Kinross
1.2%
1
Shetland Islands
1.2%
1
South Lanarkshire
1.2%
1
Stirling
1.2%
1
la_wales In which local authority do you live?
Base: 47
Cardiff // Caerdydd
25.5%
12
Carmarthenshire // Sir Gaerfyrddin
12.8%
6
Swansea // Abertawe
8.5%
4
Merthyr Tydfil // Merthyr Tudful
6.4%
3
Blaenau Gwent // Blaenau Gwent
4.3%
2
Denbighshire // Sir Ddinbych
4.3%
2
Flintshire // Sir y Fflint
4.3%
2
Monmouthshire // Sir Fynwy
4.3%
2
Neath Port Talbot // Castell-nedd Port Talbot
4.3%
2
Rhondda Cynon Taf // Rhondda Cynon Taf
4.3%
2
Vale of Glamorgan // Bro Morgannwg
4.3%
2
Bridgend // Pen-y-bont ar Ogwr
2.1%
1
Caerphilly // Caerffili
2.1%
1
Ceredigion // Ceredigion
2.1%
1
Conwy // Conwy
2.1%
1
Gwynedd // Gwynedd
2.1%
1
Newport // Casnewydd
2.1%
1
Powys // Powys
2.1%
1
Torfaen // Torfaen
2.1%
1
welsh_region **HIDDEN** Welsh Region From LA
Base: 47
South Wales Central
34.0%
16
South Wales East
21.3%
10
Mid and West Wales
17.0%
8
South Wales West
14.9%
7
North Wales
12.8%
6
la_northern_ireland Which local authority do you live in?
Base: 24
Belfast
29.2%
7
Ards and North Down
20.8%
5
Mid and East Antrim
12.5%
3
Newry, Mourne and Down
12.5%
3
Armagh City, Banbridge and Craigavon
8.3%
2
Derry City and Strabane
8.3%
2
Fermanagh and Omagh
8.3%
2
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 1008
2
48.0%
484
1 (only me)
22.6%
228
3
17.5%
176
4
8.8%
89
5
2.4%
24
6 or more
0.7%
7
computationalchildren How many children aged 13 or under live in your household?
Base: 1008
0 (no children aged 13 or under)
69.2%
698
1
16.3%
164
2
12.0%
121
3
1.6%
16
4
0.5%
5
5
0.2%
2
6 or more
0.2%
2
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 1008
£30,000 - £39,999
15.8%
159
£20,000 - £29,999
14.8%
149
£40,000 - £49,999
12.6%
127
£50,000 - £59,999
8.4%
85
£15,000 - £19,999
8.1%
82
£10,000 - £14,999
7.8%
79
Less than £10,000
5.7%
57
£100,000 - £149,999
5.5%
55
£60,000 - £69,999
4.9%
49
£70,000 - £79,999
4.2%
42
£90,000 - £99,999
3.3%
33
£80,000 - £89,999
2.4%
24
Prefer not to say
2.4%
24
£200,000 or more
2.0%
20
Don't know
1.2%
12
£150,000 - £199,999
1.1%
11
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 36
Less than £20,000
36.1%
13
Between £20,000 and £39,999
30.6%
11
Between £40,000 and £59,999
19.4%
7
£60,000 or more
13.9%
5
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 1008
£40,000+
36.5%
368
£20,000 - £39,999
35.8%
361
£0 - £19,999
27.7%
279
emp1 Which of the following best describes your current employment status?
Base: 1008
Employed full-time (More than 30 hours per week)
48.8%
492
Retired
20.2%
204
Employed part-time (Up to 30 hours per week)
14.0%
141
Unemployed
4.8%
48
Family carer / homemaker
3.7%
37
Student
3.3%
33
Self-employed
3.1%
31
Unable to work due to long-term illness or disability
2.1%
21
Unpaid volunteer
0.1%
1
emp2 Are you currently also in any paid employment alongside your studies?
Base: 33
Not Employed
54.5%
18
Employed part-time (Up to 30 hours per week)
42.4%
14
Self Employed
3.0%
1
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 1008
Owned outright
38.9%
392
Owned with a mortgage or loan
22.6%
228
Rented from private landlord or letting agency
14.9%
150
Rented from Council (Local Authority)
9.6%
97
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
7.4%
75
Living rent free
3.2%
32
Shared ownership - with a mortgage and paying rent
1.6%
16
Other private rented
0.9%
9
Rented from a relative or friend of household member
0.7%
7
Tied accommodation (accommodation provided by employer of a household member)
0.2%
2
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 1008
Intermediate managerial roles, administrative or professional
21.6%
218
Supervisory or clerical and junior managerial roles, administrative or professional
20.3%
205
Skilled manual worker
13.9%
140
Pensioner
13.2%
133
Higher managerial roles, administrative or professional
12.0%
121
Semi-skilled and unskilled manual worker
10.8%
109
Unemployed
6.9%
70
Casual worker
1.2%
12
se_group *Hidden* Question for Socio-Economic Groups
Base: 1008
ABC1
54.0%
544
C2DE
46.0%
464
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 43
No Qualifications
100.0%
43
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 60
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
60
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 64
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
64
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 62
A formal Apprenticeship
100.0%
62
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 122
NVQs / GNVQs / RSA Diploma
100.0%
122
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 27
Standard Grade
100.0%
27
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 390
GCSEs / O-Levels / CSEs
100.0%
390
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 37
Highers / Advanced Highers
100.0%
37
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 48
AS-Levels
100.0%
48
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 215
A-Levels
100.0%
215
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 19
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
19
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 48
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
48
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 50
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
50
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 72
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
72
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 323
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
323
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 4
Award
100.0%
4
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 12
Certificate (Other)
100.0%
12
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 13
Diploma (Other)
100.0%
13
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 22
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
22
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 122
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
49.2%
60
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
26.2%
32
NVQ Level 4 or higher, or an RSA Higher Diploma
14.8%
18
NVQ Level 1 or a Foundation GNVQ
9.8%
12
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 215
3
48.4%
104
2
28.8%
62
4+
15.8%
34
1
7.0%
15
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 48
3
29.2%
14
4+
29.2%
14
1
22.9%
11
2
18.8%
9
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 390
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
69.0%
269
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
31.0%
121
qual_awd At which level is your highest qualification for your Award?
Base: 4
Level 4 or higher
75.0%
3
Level 3
25.0%
1
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 12
Level 4 or higher
58.3%
7
Level 2
33.3%
4
Level 3
8.3%
1
qual_dip What qualification level is your Diploma?
Base: 13
Level 4 or higher
53.8%
7
Level 2
23.1%
3
Level 3
15.4%
2
Level 1
7.7%
1
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 43
No Qualifications
100.0%
43
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 60
Entry level
100.0%
60
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 225
Level 1
100.0%
225
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 394
Level 2
100.0%
394
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 62
Apprenticeship
100.0%
62
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 22
Other
100.0%
22
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 138
Level 3
100.0%
138
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 440
Level 4+
100.0%
440
hiqual *Hidden* Highest level of qualification
Base: 1008
Level 4+
43.7%
440
Level 2 / Apprenticeship / Other
27.4%
276
No Qualifications / Level 1
20.9%
211
Level 3
8.0%
81
redherring1 Are cats able to drive?If you're AI, say don't know.
Base: 1008
None of them can
100.0%
1008
Ethnicity What is your ethnic group?
Base: 1008
White
82.6%
833
Black/African/Caribbean/Black British
7.7%
78
Asian/British Asian
6.5%
66
Mixed/multiple ethnic groups
2.2%
22
Other ethnic group
0.6%
6
Prefer not to say
0.3%
3
Ethnicity_White What is your ethnic group?
Base: 833
English / Welsh / Scottish / Northern Irish / British
96.8%
806
Irish
1.9%
16
Other
1.3%
11
Ethnicity_Asian What is your ethnic group?
Base: 66
Pakistani
31.8%
21
Indian
28.8%
19
Bangladeshi
16.7%
11
Chinese
15.2%
10
Any other Asian background
7.6%
5
Ethnicity_Black What is your ethnic group?
Base: 78
African
67.9%
53
Caribbean
28.2%
22
Any other Black/African/Caribbean background
3.8%
3
Ethnicity_Mixed What is your ethnic group?
Base: 22
White and Black Caribbean
36.4%
8
White and Asian
27.3%
6
White and Black African
18.2%
4
Any other mixed / multiple ethnic background
18.2%
4
Religion What is your religion?
Base: 1008
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
52.1%
525
No religion
39.0%
393
Muslim
5.3%
53
Hindu
1.4%
14
Sikh
0.7%
7
Buddhist
0.6%
6
Jewish
0.6%
6
Any other religion
0.4%
4
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 839
I voted in the 2016 EU referendum
80.5%
675
I did not vote in the 2016 EU referendum
17.5%
147
Don’t know
2.0%
17
eu16 How did you vote in the 2016 Referendum?
Base: 675
Remain
50.8%
343
Leave
48.0%
324
Can’t remember
1.2%
8
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 1008
I voted in the 2024 General Election
73.0%
736
I did not vote for the 2024 General Election
23.8%
240
Can’t remember
3.2%
32
ge24 For which party did you vote in the 2024 General Election?
Base: 736
Labour
41.3%
304
Conservative
23.1%
170
Reform UK
14.1%
104
Liberal Democrats
8.3%
61
Green Party
4.9%
36
Scottish National Party (SNP)
3.4%
25
Another party
1.1%
8
Can’t remember
1.0%
7
Democratic Unionist Party
0.8%
6
Sinn Fein
0.7%
5
Plaid Cymru
0.4%
3
UUP
0.4%
3
SDLP
0.3%
2
Alliance
0.1%
1
PBP
0.1%
1
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 1008
10 - Certain to vote
51.0%
514
0 - Would not vote
9.4%
95
8
9.4%
95
9
8.7%
88
5
5.9%
59
7
5.8%
58
4
2.5%
25
6
2.3%
23
2
1.9%
19
3
1.8%
18
1
1.4%
14
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 913
Reform UK
26.3%
240
Labour
23.5%
215
Conservative
15.7%
143
Undecided
11.1%
101
Liberal Democrats
10.1%
92
Green Party
8.1%
74
Scottish National Party (SNP)
2.6%
24
Democratic Unionist Party
0.8%
7
Plaid Cymru
0.5%
5
Sinn Fein
0.5%
5
Another party
0.3%
3
UUP
0.2%
2
Alliance
0.1%
1
PBP
0.1%
1
q1 How long have you lived in the UK?
Base: 1008
All my life
85.1%
858
I moved to UK more than ten years ago
8.4%
85
I moved to the UK in last ten years
5.7%
57
Prefer not to say
0.8%
8
q2_1 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Amazon Marketplace
Base: 1008
I have used this in the last month
44.4%
448
I have never used this
31.6%
319
I have used this more than a month ago
23.9%
241
q2_2 q2 - Which, if any, of the following websites, apps, or online services have you personally used? YouTube
Base: 1008
I have used this in the last month
73.6%
742
I have used this more than a month ago
16.8%
169
I have never used this
9.6%
97
q2_3 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Netflix
Base: 1008
I have used this in the last month
63.3%
638
I have never used this
21.1%
213
I have used this more than a month ago
15.6%
157
q2_4 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Amazon Prime Video
Base: 1008
I have used this in the last month
54.5%
549
I have never used this
25.4%
256
I have used this more than a month ago
20.1%
203
q2_5 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Whatsapp
Base: 1008
I have used this in the last month
77.4%
780
I have never used this
12.7%
128
I have used this more than a month ago
9.9%
100
q2_6 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Messenger
Base: 1008
I have used this in the last month
55.8%
562
I have never used this
25.0%
252
I have used this more than a month ago
19.2%
194
q2_7 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Telegram
Base: 1008
I have never used this
65.6%
661
I have used this in the last month
20.5%
207
I have used this more than a month ago
13.9%
140
q2_8 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Ebay
Base: 1008
I have used this in the last month
44.9%
453
I have used this more than a month ago
36.5%
368
I have never used this
18.6%
187
q2_9 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Facebook
Base: 1008
I have used this in the last month
71.7%
723
I have never used this
16.1%
162
I have used this more than a month ago
12.2%
123
q2_10 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Instagram
Base: 1008
I have used this in the last month
52.0%
524
I have never used this
35.5%
358
I have used this more than a month ago
12.5%
126
q2_11 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Twitter/X
Base: 1008
I have never used this
46.8%
472
I have used this in the last month
34.9%
352
I have used this more than a month ago
18.3%
184
q2_12 q2 - Which, if any, of the following websites, apps, or online services have you personally used? TikTok
Base: 1008
I have never used this
48.1%
485
I have used this in the last month
40.8%
411
I have used this more than a month ago
11.1%
112
q2_13 q2 - Which, if any, of the following websites, apps, or online services have you personally used? Snapchat
Base: 1008
I have never used this
54.6%
550
I have used this in the last month
31.1%
313
I have used this more than a month ago
14.4%
145
q2_14 q2 - Which, if any, of the following websites, apps, or online services have you personally used? LinkedIn
Base: 1008
I have never used this
49.4%
498
I have used this in the last month
27.7%
279
I have used this more than a month ago
22.9%
231
q3A_2 You indicated that you use or have used YouTube.To the best of your knowledge, please tell us when you first started using YouTube.
Base: 911
2012 or earlier
35.2%
321
Don’t know / can’t remember
15.6%
142
2015
7.0%
64
2020
6.9%
63
2014
4.9%
45
2013
4.6%
42
2018
4.5%
41
2016
4.1%
37
2022
3.4%
31
2017
3.0%
27
2019
2.7%
25
2023
2.4%
22
2021
2.2%
20
2025
2.0%
18
2024
1.4%
13
q3B_2 And in which year did you last use YouTube?
Base: 169
2025
73.4%
124
2024
7.1%
12
Don’t know / can’t remember
6.5%
11
2022
4.1%
7
2015 or earlier
3.6%
6
2023
1.8%
3
2018
1.8%
3
2020
1.2%
2
2019
0.6%
1
q3A_1 You indicated that you use or have used Facebook.To the best of your knowledge, please tell us when you first started using Facebook.
Base: 846
2012 or earlier
42.9%
363
Don’t know / can’t remember
13.2%
112
2015
6.9%
58
2014
5.0%
42
2020
5.0%
42
2018
4.4%
37
2013
3.5%
30
2016
3.4%
29
2019
3.1%
26
2017
3.0%
25
2021
2.6%
22
2022
2.6%
22
2025
2.0%
17
2023
1.5%
13
2024
0.9%
8
q3B_1 And in which year did you last use Facebook?
Base: 123
2025
46.3%
57
Don’t know / can’t remember
11.4%
14
2015 or earlier
9.8%
12
2024
7.3%
9
2023
6.5%
8
2022
4.1%
5
2021
2.4%
3
2020
2.4%
3
2019
2.4%
3
2018
2.4%
3
2017
2.4%
3
2016
2.4%
3
q3A_3 You indicated that you use or have used Ebay.To the best of your knowledge, please tell us when you first started using Ebay.
Base: 821
2012 or earlier
35.9%
295
Don’t know / can’t remember
16.1%
132
2020
7.3%
60
2015
4.4%
36
2018
4.3%
35
2023
4.3%
35
2016
4.0%
33
2021
3.7%
30
2022
3.4%
28
2014
3.2%
26
2024
3.2%
26
2013
2.9%
24
2019
2.8%
23
2025
2.7%
22
2017
1.9%
16
q3B_3 And in which year did you last use Ebay?
Base: 368
2025
39.7%
146
2024
16.3%
60
Don’t know / can’t remember
12.2%
45
2023
7.1%
26
2015 or earlier
6.8%
25
2022
4.3%
16
2020
3.5%
13
2019
2.7%
10
2018
2.7%
10
2016
1.9%
7
2017
1.6%
6
2021
1.1%
4
Q4A Would you say that the following describes you?“A person who lived in the UK and used Facebook at any point between 2015 and 2022.”Note: we are still interested in your answers if you are unsure or it doesn’t describe you
Base: 1008
I believe this description does apply to me
55.7%
561
I believe this description does not apply
18.4%
185
I believe this description might apply to me
17.8%
179
I’m not sure whether this description applies to me
8.2%
83
Q4B Would you say that the following describes you?“A person who lived in the UK and used Ebay at any point between 2015 and 2022.”Note: we are still interested in your answers if you are unsure or it doesn’t describe you
Base: 1008
I believe this description does apply to me
53.6%
540
I believe this description does not apply
19.1%
193
I believe this description might apply to me
18.4%
185
I’m not sure whether this description applies to me
8.9%
90
Q4C Would you say that the following describes you?“A person who lived in the UK and used YouTube at any point between 2015 and 2022.”Note: we are still interested in your answers if you are unsure or it doesn’t describe you
Base: 1008
I believe this description does apply to me
61.4%
619
I believe this description might apply to me
17.5%
176
I believe this description does not apply
14.2%
143
I’m not sure whether this description applies to me
6.9%
70
q5 Imagine a scenario in which you were eligible to claim £85 in compensation.How likely or unlikely would you be to make a claim, on a scale of 0-10, where 0 is very unlikely to make a claim and 10 is very likely to make a claim.
Base: 1008
10 = Very likely to make a claim
45.7%
461
8
13.4%
135
9
10.7%
108
5
7.4%
75
7
7.0%
71
6
5.3%
53
0 = Very unlikely to make a claim
3.7%
37
Don’t know
2.3%
23
4
1.8%
18
3
1.2%
12
1
0.8%
8
2
0.7%
7
q6 Imagine a scenario in which you were eligible to claim £85 in compensation, and to do so you would have to complete a claim form which takes about three minutes, requires only basic details, and no additional documents.You can complete the form a
Base: 1008
10 = Very likely to complete the form
49.4%
498
9
11.2%
113
8
10.8%
109
7
7.9%
80
5
6.2%
62
0 = Very unlikely to complete the form
4.0%
40
6
3.6%
36
Don’t know
1.9%
19
4
1.8%
18
1
1.2%
12
3
1.1%
11
2
1.0%
10
q7 Imagine a scenario in which you were eligible to claim £85 in compensation, and to do so you would have to complete a claim form which takes about three minutes, requires only basic details, and no additional documents. To claim compensation you
Base: 1008
10 = Very likely to complete the form within the time frame
47.4%
478
8
10.9%
110
9
10.8%
109
7
7.5%
76
5
6.8%
69
6
5.3%
53
0 = Very unlikely to complete the form within the time frame
4.3%
43
Don’t know
2.4%
24
3
1.7%
17
4
1.4%
14
2
1.1%
11
1
0.4%
4
q8 How confident are you, if at all, in the answers you have given above, on a scale of 0-10, where 0 is not at all confident, and 10 is very confident?
Base: 1008
10 = Very confident
52.6%
530
9
13.3%
134
8
11.9%
120
7
6.2%
63
5
5.5%
55
6
3.9%
39
Don’t know
1.9%
19
3
1.7%
17
4
1.3%
13
2
0.9%
9
0 = Not at all confident
0.7%
7
1
0.2%
2
q9_1 q9 - Which of the following, if any, might put you off making a claim? Worry that the scheme is not genuine / might be a scam
Base: 449
Worry that the scheme is not genuine / might be a scam
100.0%
449
q9_2 q9 - Which of the following, if any, might put you off making a claim? Concern about sharing personal information
Base: 297
Concern about sharing personal information
100.0%
297
q9_3 q9 - Which of the following, if any, might put you off making a claim? Not being sure whether I’m really eligible
Base: 227
Not being sure whether I’m really eligible
100.0%
227
q9_4 q9 - Which of the following, if any, might put you off making a claim? Worry about giving bank or payment details
Base: 350
Worry about giving bank or payment details
100.0%
350
q9_5 q9 - Which of the following, if any, might put you off making a claim? Not wanting the hassle / finding it inconvenient
Base: 123
Not wanting the hassle / finding it inconvenient
100.0%
123
q9_6 q9 - Which of the following, if any, might put you off making a claim? I would probably forget or keep putting it off
Base: 85
I would probably forget or keep putting it off
100.0%
85
q9_7 q9 - Which of the following, if any, might put you off making a claim? Not knowing the person who sends me a message about the claim
Base: 310
Not knowing the person who sends me a message about the claim
100.0%
310
q9_8 q9 - Which of the following, if any, might put you off making a claim? Being unsure how much money I would actually receive
Base: 126
Being unsure how much money I would actually receive
100.0%
126
q9_9 q9 - Which of the following, if any, might put you off making a claim? Thinking the compensation might be too small to bother with
Base: 124
Thinking the compensation might be too small to bother with
100.0%
124
q9_10 q9 - Which of the following, if any, might put you off making a claim? Worrying that responding might sign me up to something legal or complicated
Base: 218
Worrying that responding might sign me up to something legal or complicated
100.0%
218
q9_11 q9 - Which of the following, if any, might put you off making a claim? Thinking the message looks like spam
Base: 426
Thinking the message looks like spam
100.0%
426
q9_13 q9 - Which of the following, if any, might put you off making a claim? Other (please specify)
Base: 4
Other (please specify)
100.0%
4
q9_12 q9 - Which of the following, if any, might put you off making a claim? None of these would put me off
Base: 88
None of these would put me off
100.0%
88
q9_14 q9 - Which of the following, if any, might put you off making a claim? Don’t know
Base: 22
Don’t know
100.0%
22
q10 And which one of those would you say is the biggest barrier?
Base: 669
Worry that the scheme is not genuine / might be a scam
33.8%
226
Worry about giving bank or payment details
16.9%
113
Thinking the message looks like spam
16.3%
109
Concern about sharing personal information
7.8%
52
Not knowing the person who sends me a message about the claim
5.7%
38
Worrying that responding might sign me up to something legal or complicated
5.1%
34
Not being sure whether I’m really eligible
4.2%
28
Not wanting the hassle / finding it inconvenient
3.7%
25
Being unsure how much money I would actually receive
3.0%
20
Thinking the compensation might be too small to bother with
2.5%
17
I would probably forget or keep putting it off
1.0%
7
redherring2 Which of the below is yellow?
Base: 1008
Lemon
100.0%
1008
HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 1008
I am a human
100.0%
1008
SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.
Base: 129
100.0%
129
SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback
Base: 879
No feedback
100.0%
879
QStatus *Hidden* to store all statuses for tracking and ease of redirecting.