Provisional: live fieldwork, 2113 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
123/500
25-34
483/450⚠
35-44
387/450
45-54
326/1⚠
55-64
350/1⚠
65+
444/1⚠
Sex
Female
1052/1092
Male
1060/1008⚠
Quota_country
England
1011/967
Scotland
1011/1050
Wales
58/55
Northern Ireland
33/29
Region
North West
?/125
North East
?/53
Yorkshire and the Humber
?/90
East of England
?/100
West Midlands
?/97
East Midlands
?/80
Wales
?/60
Scotland
?/1050
South East
?/150
London
?/156
South West
?/110
Northern Ireland
?/29
aehhinc
£0 - £19,999
513/451⚠
£20,000 - £39,999
667/861
£40,000+
932/820⚠
se_group
ABC1
1235/1176⚠
C2DE
878/924
hiqual
No Qualifications / Level 1
383/798
Level 2 / Apprenticeship / Other
429/462
Level 3
92/252
Level 4+
1209/588⚠
qEthnicity
White
1788/1700⚠
Asian/British Asian
64/200
Black/African/Caribbean/Black British
216/100⚠
Mixed/multiple ethnic groups
35/50
Other ethnic group
3/50
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 666
Desktop
100.0%
666
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 1447
Mobile
100.0%
1447
Sex What is your sex?
Base: 2112
Male
50.2%
1060
Female
49.8%
1052
Country In which country do you currently live?
Base: 2113
England
47.8%
1011
Scotland
47.8%
1011
Wales
2.7%
58
Northern Ireland
1.6%
33
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 1102
Scotland
91.7%
1011
Wales
5.3%
58
Northern Ireland
3.0%
33
Region_B These are the regions of England. Which Region do you live in?
Base: 1011
London
20.1%
203
South East
13.9%
141
North West
13.8%
140
East of England
11.1%
112
West Midlands
9.8%
99
South West
9.6%
97
Yorkshire and the Humber
8.3%
84
East Midlands
7.8%
79
North East
5.5%
56
Region_C *** Region
Base: 2113
Scotland
47.8%
1011
London
9.6%
203
South East
6.7%
141
North West
6.6%
140
East of England
5.3%
112
West Midlands
4.7%
99
South West
4.6%
97
Yorkshire and the Humber
4.0%
84
East Midlands
3.7%
79
Wales
2.7%
58
North East
2.7%
56
Northern Ireland
1.6%
33
london_borough Which borough do you live in?
Base: 203
City of London
44.8%
91
Newham
3.9%
8
Tower Hamlets
3.4%
7
Barnet
3.0%
6
Lambeth
3.0%
6
Brent
2.5%
5
Enfield
2.5%
5
Hackney
2.5%
5
Westminster
2.5%
5
Camden
2.0%
4
Hammersmith and Fulham
2.0%
4
Kingston upon Thames
2.0%
4
Lewisham
2.0%
4
Southwark
2.0%
4
Waltham Forest
2.0%
4
Greenwich
1.5%
3
Harrow
1.5%
3
Havering
1.5%
3
Hillingdon
1.5%
3
Islington
1.5%
3
Redbridge
1.5%
3
Richmond upon Thames
1.5%
3
Sutton
1.5%
3
Wandsworth
1.5%
3
Barking and Dagenham
1.0%
2
Bexley
1.0%
2
Bromley
1.0%
2
Hounslow
1.0%
2
Kensington and Chelsea
1.0%
2
Merton
1.0%
2
Ealing
0.5%
1
Haringey
0.5%
1
la_east_mids Which local authority do you live in?
Base: 79
Derbyshire
15.2%
12
Nottingham
15.2%
12
Lincolnshire
13.9%
11
Leicester
12.7%
10
Leicestershire
12.7%
10
Nottinghamshire
12.7%
10
Derby
11.4%
9
North Northamptonshire
5.1%
4
West Northamptonshire
1.3%
1
la_south_east Which local authority do you live in?
Base: 141
Kent
19.9%
28
Surrey
12.1%
17
Hampshire
10.6%
15
Buckinghamshire
9.2%
13
East Sussex
9.2%
13
Brighton and Hove
7.1%
10
Oxfordshire
7.1%
10
West Sussex
5.7%
8
Portsmouth
4.3%
6
Medway
3.5%
5
Milton Keynes
3.5%
5
Southampton
3.5%
5
Slough
1.4%
2
Bracknell Forest
0.7%
1
Reading
0.7%
1
West Berkshire
0.7%
1
Wokingham
0.7%
1
la_east_england Which local authority do you live in?
Base: 112
Essex
24.1%
27
Cambridgeshire
18.8%
21
Hertfordshire
16.1%
18
Norfolk
13.4%
15
Suffolk
12.5%
14
Luton
4.5%
5
Central Bedfordshire
3.6%
4
Peterborough
3.6%
4
Bedford
1.8%
2
Southend-on-Sea
0.9%
1
Thurrock
0.9%
1
la_north_west Which local authority do you live in?
Base: 140
Manchester
38.6%
54
Lancashire
15.0%
21
Bury
5.7%
8
Liverpool
5.0%
7
Blackburn with Darwen
3.6%
5
Warrington
3.6%
5
Bolton
2.9%
4
Cheshire East
2.9%
4
Cumberland
2.9%
4
Blackpool
2.1%
3
Halton
2.1%
3
Oldham
2.1%
3
Rochdale
2.1%
3
Tameside
2.1%
3
Cheshire West and Chester
1.4%
2
Salford
1.4%
2
St Helens
1.4%
2
Westmorland and Furness
1.4%
2
Wigan
1.4%
2
Sefton
0.7%
1
Stockport
0.7%
1
Wirral
0.7%
1
la_north_east Which local authority do you live in?
Base: 56
Newcastle upon Tyne
25.0%
14
County Durham
19.6%
11
Northumberland
14.3%
8
Stockton-on-Tees
8.9%
5
Gateshead
7.1%
4
Darlington
5.4%
3
North Tyneside
5.4%
3
Sunderland
5.4%
3
Hartlepool
3.6%
2
South Tyneside
3.6%
2
Redcar and Cleveland
1.8%
1
la_west_mids Which local authority do you live in?
Base: 99
Birmingham
47.5%
47
Shropshire
6.1%
6
Coventry
5.1%
5
Dudley
5.1%
5
Staffordshire
5.1%
5
Worcestershire
5.1%
5
Telford and Wrekin
4.0%
4
Walsall
4.0%
4
Warwickshire
4.0%
4
Wolverhampton
4.0%
4
Sandwell
3.0%
3
Stoke-on-Trent
3.0%
3
County of Herefordshire
2.0%
2
Solihull
2.0%
2
la_south_west Which local authority do you live in?
Base: 97
City of Bristol
16.5%
16
Devon
14.4%
14
Somerset
14.4%
14
Dorset
10.3%
10
Cornwall
8.2%
8
Gloucestershire
8.2%
8
Plymouth
8.2%
8
Bournemouth, Christchurch and Poole
4.1%
4
Swindon
4.1%
4
Wiltshire
4.1%
4
Torbay
3.1%
3
Bath and North East Somerset
2.1%
2
North Somerset
2.1%
2
la_yorkshire_humber Which local authority do you live in?
Base: 84
Leeds
21.4%
18
Sheffield
21.4%
18
Bradford
7.1%
6
Kirklees
7.1%
6
Doncaster
6.0%
5
East Riding of Yorkshire
6.0%
5
City of Kingston upon Hull
6.0%
5
North Yorkshire
6.0%
5
North East Lincolnshire
4.8%
4
Calderdale
3.6%
3
Rotherham
3.6%
3
Wakefield
3.6%
3
Barnsley
2.4%
2
York
1.2%
1
scot_region Which electoral region of Scotland do you live in?
Base: 1009
Glasgow
20.1%
203
North East Scotland
17.8%
180
Central Scotland
15.1%
152
West Scotland
12.8%
129
Lothian
11.8%
119
Mid Scotland and Fife
9.7%
98
South Scotland
6.8%
69
Highlands and Islands
5.8%
59
la_scotland Which council area do you live in?
Base: 1011
Glasgow City
13.1%
132
City of Edinburgh
11.9%
120
Fife
6.9%
70
Aberdeen City
6.2%
63
North Lanarkshire
5.8%
59
South Lanarkshire
4.8%
49
Aberdeenshire
4.5%
45
Highland
3.9%
39
North Ayrshire
3.6%
36
Perth and Kinross
3.3%
33
Scottish Borders
2.8%
28
Dundee City
2.7%
27
Dumfries and Galloway
2.6%
26
East Ayrshire
2.6%
26
West Lothian
2.6%
26
Angus
2.5%
25
Falkirk
2.5%
25
Renfrewshire
2.5%
25
South Ayrshire
1.8%
18
Moray
1.7%
17
Argyll and Bute
1.6%
16
East Lothian
1.6%
16
East Renfrewshire
1.6%
16
East Dunbartonshire
1.3%
13
Midlothian
1.3%
13
Clackmannanshire
1.1%
11
West Dunbartonshire
1.1%
11
Inverclyde
1.0%
10
Orkney Islands
0.7%
7
Stirling
0.7%
7
Shetland Islands
0.2%
2
la_wales In which local authority do you live?
Base: 58
Cardiff // Caerdydd
31.0%
18
Swansea // Abertawe
10.3%
6
Carmarthenshire // Sir Gaerfyrddin
8.6%
5
Conwy // Conwy
8.6%
5
Torfaen // Torfaen
6.9%
4
Rhondda Cynon Taf // Rhondda Cynon Taf
5.2%
3
Vale of Glamorgan // Bro Morgannwg
5.2%
3
Blaenau Gwent // Blaenau Gwent
3.4%
2
Ceredigion // Ceredigion
3.4%
2
Flintshire // Sir y Fflint
3.4%
2
Newport // Casnewydd
3.4%
2
Caerphilly // Caerffili
1.7%
1
Denbighshire // Sir Ddinbych
1.7%
1
Isle of Anglesey // Ynys Môn
1.7%
1
Monmouthshire // Sir Fynwy
1.7%
1
Pembrokeshire // Sir Benfro
1.7%
1
Wrexham // Wrecsam
1.7%
1
welsh_region **HIDDEN** Welsh Region From LA
Base: 58
South Wales Central
41.4%
24
North Wales
17.2%
10
South Wales East
17.2%
10
Mid and West Wales
13.8%
8
South Wales West
10.3%
6
la_northern_ireland Which local authority do you live in?
Base: 33
Ards and North Down
21.2%
7
Antrim and Newtownabbey
15.2%
5
Belfast
12.1%
4
Lisburn and Castlereagh
12.1%
4
Armagh City, Banbridge and Craigavon
9.1%
3
Newry, Mourne and Down
9.1%
3
Fermanagh and Omagh
6.1%
2
Mid Ulster
6.1%
2
Mid and East Antrim
6.1%
2
Derry City and Strabane
3.0%
1
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 2113
2
50.7%
1072
1 (only me)
22.7%
480
3
15.5%
328
4
8.7%
183
5
1.8%
39
6 or more
0.5%
11
computationalchildren How many children aged 13 or under live in your household?
Base: 2113
0 (no children aged 13 or under)
61.9%
1309
2
19.8%
419
1
14.6%
309
3
2.6%
55
4
0.6%
12
5
0.3%
6
6 or more
0.1%
3
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 2113
£30,000 - £39,999
12.9%
273
£20,000 - £29,999
12.1%
255
£100,000 - £149,999
10.5%
222
£40,000 - £49,999
9.5%
201
£50,000 - £59,999
8.0%
169
£10,000 - £14,999
6.8%
143
£60,000 - £69,999
6.7%
142
£15,000 - £19,999
6.4%
135
Less than £10,000
5.8%
123
£70,000 - £79,999
4.7%
99
£90,000 - £99,999
3.7%
78
£200,000 or more
3.6%
76
£150,000 - £199,999
3.3%
69
£80,000 - £89,999
2.7%
56
Prefer not to say
2.5%
53
Don't know
0.9%
19
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 72
Less than £20,000
44.4%
32
Between £20,000 and £39,999
34.7%
25
Between £40,000 and £59,999
15.3%
11
£60,000 or more
5.6%
4
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 2112
£40,000+
44.1%
932
£20,000 - £39,999
31.6%
667
£0 - £19,999
24.3%
513
emp1 Which of the following best describes your current employment status?
Base: 2113
Employed full-time (More than 30 hours per week)
50.0%
1056
Retired
20.7%
437
Employed part-time (Up to 30 hours per week)
11.4%
241
Unemployed
4.5%
95
Family carer / homemaker
4.2%
88
Unable to work due to long-term illness or disability
4.1%
87
Self-employed
3.1%
65
Student
1.9%
41
Unpaid volunteer
0.1%
3
emp2 Are you currently also in any paid employment alongside your studies?
Base: 41
Not Employed
58.5%
24
Employed part-time (Up to 30 hours per week)
29.3%
12
Self Employed
12.2%
5
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 2113
Owned outright
45.8%
968
Owned with a mortgage or loan
20.2%
427
Rented from private landlord or letting agency
13.3%
282
Rented from Council (Local Authority)
10.4%
219
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
7.1%
150
Living rent free
1.6%
34
Shared ownership - with a mortgage and paying rent
0.5%
10
Rented from a relative or friend of household member
0.5%
10
Other private rented
0.5%
10
Tied accommodation (accommodation provided by employer of a household member)
0.1%
3
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 2113
Higher managerial roles, administrative or professional
23.6%
499
Intermediate managerial roles, administrative or professional
18.2%
385
Supervisory or clerical and junior managerial roles, administrative or professional
16.6%
351
Pensioner
14.3%
303
Skilled manual worker
9.6%
202
Semi-skilled and unskilled manual worker
8.5%
180
Unemployed
8.0%
170
Casual worker
1.1%
23
se_group *Hidden* Question for Socio-Economic Groups
Base: 2113
ABC1
58.4%
1235
C2DE
41.6%
878
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 83
No Qualifications
100.0%
83
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 90
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
90
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 121
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
121
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 105
A formal Apprenticeship
100.0%
105
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 175
NVQs / GNVQs / RSA Diploma
100.0%
175
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 145
Standard Grade
100.0%
145
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 620
GCSEs / O-Levels / CSEs
100.0%
620
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 263
Highers / Advanced Highers
100.0%
263
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 67
AS-Levels
100.0%
67
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 256
A-Levels
100.0%
256
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 28
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
28
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 143
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
143
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 132
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
132
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 198
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
198
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 954
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
954
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 26
Award
100.0%
26
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 54
Certificate (Other)
100.0%
54
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 56
Diploma (Other)
100.0%
56
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 60
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
60
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 175
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
37.1%
65
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
29.7%
52
NVQ Level 4 or higher, or an RSA Higher Diploma
22.9%
40
NVQ Level 1 or a Foundation GNVQ
10.3%
18
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 256
3
36.3%
93
2
32.8%
84
4+
19.5%
50
1
11.3%
29
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 67
1
29.9%
20
2
28.4%
19
4+
25.4%
17
3
16.4%
11
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 620
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
63.1%
391
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
36.9%
229
qual_awd At which level is your highest qualification for your Award?
Base: 26
Level 4 or higher
53.8%
14
Level 3
23.1%
6
Entry level
15.4%
4
Level 1
7.7%
2
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 54
Level 4 or higher
46.3%
25
Level 3
24.1%
13
Level 1
13.0%
7
Entry level
9.3%
5
Level 2
7.4%
4
qual_dip What qualification level is your Diploma?
Base: 56
Level 4 or higher
57.1%
32
Level 3
23.2%
13
Level 2
14.3%
8
Level 1
5.4%
3
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 83
No Qualifications
100.0%
83
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 94
Entry level
100.0%
94
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 497
Level 1
100.0%
497
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 673
Level 2
100.0%
673
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 105
Apprenticeship
100.0%
105
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 60
Other
100.0%
60
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 178
Level 3
100.0%
178
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 1209
Level 4+
100.0%
1209
hiqual *Hidden* Highest level of qualification
Base: 2113
Level 4+
57.2%
1209
Level 2 / Apprenticeship / Other
20.3%
429
No Qualifications / Level 1
18.1%
383
Level 3
4.4%
92
redherring1 Are cats able to drive?If you're AI, say don't know.
Base: 2113
None of them can
97.1%
2052
Only some can
1.0%
22
Yes, all of them can
1.0%
21
Don't know
0.9%
18
Ethnicity What is your ethnic group?
Base: 2113
White
84.6%
1788
Black/African/Caribbean/Black British
10.2%
216
Asian/British Asian
3.0%
64
Mixed/multiple ethnic groups
1.7%
35
Prefer not to say
0.3%
7
Other ethnic group
0.1%
3
Ethnicity_White What is your ethnic group?
Base: 1788
English / Welsh / Scottish / Northern Irish / British
96.5%
1726
Other
2.1%
37
Irish
1.3%
23
Gypsy or Irish Traveller
0.1%
2
Ethnicity_Asian What is your ethnic group?
Base: 64
Indian
39.1%
25
Pakistani
29.7%
19
Chinese
14.1%
9
Bangladeshi
9.4%
6
Any other Asian background
7.8%
5
Ethnicity_Black What is your ethnic group?
Base: 216
African
66.2%
143
Caribbean
22.2%
48
Any other Black/African/Caribbean background
11.6%
25
Ethnicity_Mixed What is your ethnic group?
Base: 35
White and Black African
28.6%
10
White and Black Caribbean
25.7%
9
White and Asian
22.9%
8
Any other mixed / multiple ethnic background
22.9%
8
qEthnicity_A_1 qEthnicity_A - Ethnicity.a=White
Base: 1788
Ethnicity.a=White
100.0%
1788
qEthnicity_A_2 qEthnicity_A - Ethnicity.a=Asian/British Asian
Base: 64
Ethnicity.a=Asian/British Asian
100.0%
64
qEthnicity_A_3 qEthnicity_A - Ethnicity.a=Black/African/Caribbean/Black British
Base: 216
Ethnicity.a=Black/African/Caribbean/Black British
100.0%
216
qEthnicity_A_4 qEthnicity_A - Ethnicity.a=Mixed/multiple ethnic groups
Base: 35
Ethnicity.a=Mixed/multiple ethnic groups
100.0%
35
qEthnicity_A_5 qEthnicity_A - Ethnicity.a=Other ethnic group
Base: 3
Ethnicity.a=Other ethnic group
100.0%
3
qEthnicity_B_1 qEthnicity_B - Ethnicity.a=White
Base: 1700
Ethnicity.a=White
100.0%
1700
qEthnicity_B_2 qEthnicity_B - Ethnicity.a=Asian/British Asian
Base: 64
Ethnicity.a=Asian/British Asian
100.0%
64
qEthnicity_B_3 qEthnicity_B - Ethnicity.a=Black/African/Caribbean/Black British
Base: 125
Ethnicity.a=Black/African/Caribbean/Black British
100.0%
125
qEthnicity_B_4 qEthnicity_B - Ethnicity.a=Mixed/multiple ethnic groups
Base: 35
Ethnicity.a=Mixed/multiple ethnic groups
100.0%
35
qEthnicity_B_5 qEthnicity_B - Ethnicity.a=Other ethnic group
Base: 3
Ethnicity.a=Other ethnic group
100.0%
3
Religion What is your religion?
Base: 2112
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
58.6%
1238
No religion
36.3%
766
Muslim
3.0%
63
Any other religion
0.9%
18
Hindu
0.6%
12
Buddhist
0.3%
6
Jewish
0.2%
5
Sikh
0.2%
4
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 1875
I voted in the 2016 EU referendum
80.9%
1516
I did not vote in the 2016 EU referendum
16.7%
314
Don’t know
2.4%
45
eu16 How did you vote in the 2016 EU Referendum?
Base: 1516
Remain
62.5%
947
Leave
36.3%
551
Can’t remember
1.2%
18
qge19 Thinking back to the General Election held on 12th December 2019, can you recall whether you voted in that election or not?
Base: 1990
I voted in the 2019 General Election
80.5%
1601
I did not vote in the 2019 General Election
16.6%
331
Can’t remember
2.9%
58
ge19 For which party did you vote in the 2019 General Election?
Base: 1601
Labour
33.2%
532
Conservative
31.3%
501
Scottish National Party (SNP)
17.7%
283
Liberal Democrats
9.4%
151
Can’t remember
2.4%
38
Green Party
2.3%
37
Brexit Party
1.7%
27
Alliance
0.5%
8
Democratic Unionist Party
0.4%
6
Plaid Cymru
0.3%
5
Another party
0.3%
5
Sinn Fein
0.2%
4
SDLP
0.2%
4
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 2113
I voted in the 2024 General Election
78.2%
1653
I did not vote for the 2024 General Election
19.1%
404
Can’t remember
2.7%
56
ge24 For which party did you vote in the 2024 General Election?
Base: 1653
Labour
40.6%
671
Conservative
18.8%
310
Scottish National Party (SNP)
13.8%
228
Liberal Democrats
10.5%
174
Reform UK
9.4%
156
Green Party
3.0%
49
Can’t remember
1.1%
18
Another party
1.0%
16
Alliance
0.5%
8
Democratic Unionist Party
0.4%
7
Plaid Cymru
0.4%
6
Sinn Fein
0.3%
5
SDLP
0.2%
3
UUP
0.1%
1
TUV
0.1%
1
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 2113
10 - Certain to vote
59.8%
1264
9
10.1%
214
8
8.3%
176
0 - Would not vote
6.6%
139
5
4.6%
98
7
4.3%
90
6
2.3%
48
2
1.1%
24
4
1.1%
24
3
0.9%
20
1
0.8%
16
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 1974
Labour
23.9%
471
Reform UK
18.9%
374
Conservative
13.5%
267
Scottish National Party (SNP)
13.0%
257
Undecided
12.6%
249
Liberal Democrats
9.8%
194
Green Party
5.9%
117
Another party
0.7%
13
Alliance
0.4%
7
Plaid Cymru
0.3%
6
Sinn Fein
0.3%
6
Democratic Unionist Party
0.3%
6
SDLP
0.2%
4
UUP
0.1%
1
TUV
0.1%
1
PBP
0.1%
1
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 2112
I don’t feel close to any political party
22.9%
483
Labour
22.1%
466
Reform UK
14.0%
295
Conservative
13.9%
294
Scottish National Party (SNP)
11.6%
246
Liberal Democrats
8.5%
180
Green Party
5.2%
109
Alliance
0.4%
9
Another party
0.4%
9
Democratic Unionist Party
0.4%
8
Sinn Fein
0.3%
6
SDLP
0.1%
3
Plaid Cymru
0.1%
2
UUP
0.0%
1
TUV
0.0%
1
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 1621
10 - Very close
26.8%
434
8
24.0%
389
9
16.0%
260
7
15.0%
243
6
7.5%
122
5
5.4%
88
4
1.7%
28
3
1.2%
20
0 - Not close at all
0.9%
14
2
0.7%
11
Don’t know
0.5%
8
1
0.2%
4
best_pm Which of the following party leaders would make the best Prime Minister?
Base: 2113
Keir Starmer
33.2%
701
Don't know
32.1%
678
Nigel Farage
20.8%
439
Kemi Badenoch
14.0%
295
econtrust_1 Who do you trust more on the economy?
Base: 2113
Keir Starmer
36.9%
780
Don't know
36.6%
774
Kemi Badenoch
26.5%
559
econtrust_2 Who do you trust more on the economy?
Base: 2113
Don't know
37.2%
785
Labour Chancellor of the Exchequer, Rachel Reeves
34.0%
718
Conservative Shadow Chancellor of the Exchequer, Mel Stride
28.9%
610
kemiapp1 Which of the following statements is closest to your view?
Base: 2113
Kemi Badenoch is not doing well as a leader of the Conservative Party
37.6%
795
Kemi Badenoch is doing well as a leader of the Conservative Party
35.4%
749
Don't know
26.9%
569
keirapp1 Which of the following statements is closest to your view?
Base: 2113
Keir Starmer is not doing well as a leader of the Labour Party
53.6%
1132
Keir Starmer is doing well as a leader of the Labour Party
32.2%
681
Don't know
14.2%
300
farageapp1 Which of the following statements is closest to your view?
Base: 2113
Nigel Farage is doing well as a leader of Reform UK
47.9%
1013
Nigel Farage is not doing well as a leader of Reform UK
31.3%
662
Don't know
20.7%
438
leaderlike_1 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Kemi Badenoch
Base: 2113
Neither like nor dislike
24.8%
524
Somewhat like
22.9%
483
Strongly dislike
17.8%
376
Somewhat dislike
15.7%
331
Strongly like
11.2%
237
Don’t know
5.0%
106
Have not heard of
2.7%
56
leaderlike_2 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Keir Starmer
Base: 2113
Strongly dislike
27.9%
590
Somewhat like
17.8%
376
Neither like nor dislike
17.6%
371
Strongly like
16.7%
352
Somewhat dislike
15.9%
336
Don’t know
3.5%
74
Have not heard of
0.7%
14
leaderlike_3 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Ed Davey
Base: 2113
Neither like nor dislike
34.5%
730
Somewhat like
22.6%
478
Somewhat dislike
12.5%
265
Strongly dislike
9.5%
201
Strongly like
8.0%
169
Don’t know
7.2%
153
Have not heard of
5.5%
117
leaderlike_4 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Nigel Farage
Base: 2113
Strongly dislike
29.3%
620
Somewhat like
22.2%
469
Neither like nor dislike
17.0%
360
Strongly like
15.4%
325
Somewhat dislike
10.9%
230
Don’t know
4.0%
84
Have not heard of
1.2%
25
leaderqual_1 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Honesty
Base: 2113
None
30.9%
652
Keir Starmer
26.4%
557
Nigel Farage
17.5%
370
Kemi Badenoch
15.3%
323
Don't know
10.0%
211
leaderqual_2 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Competence
Base: 2113
Keir Starmer
27.1%
573
None
26.1%
552
Nigel Farage
19.7%
416
Kemi Badenoch
16.8%
355
Don't know
10.3%
217
leaderqual_3 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Out of touch with ordinary people
Base: 2113
Keir Starmer
41.8%
883
Nigel Farage
18.6%
393
Kemi Badenoch
18.6%
392
None
11.5%
243
Don't know
9.6%
202
leaderqual_4 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Genuine
Base: 2113
None
28.0%
592
Keir Starmer
26.3%
556
Nigel Farage
19.9%
421
Kemi Badenoch
16.4%
346
Don't know
9.4%
198
leaderqual_5 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Strong leadership
Base: 2113
Nigel Farage
26.0%
550
None
26.0%
550
Keir Starmer
25.4%
536
Kemi Badenoch
13.7%
289
Don't know
8.9%
188
leaderqual_6 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Calmness
Base: 2113
Keir Starmer
31.7%
669
None
20.9%
442
Nigel Farage
19.5%
411
Kemi Badenoch
18.2%
385
Don't know
9.7%
206
leaderqual_7 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Irrationality
Base: 2113
Nigel Farage
30.4%
642
Keir Starmer
26.2%
554
None
16.8%
354
Don't know
14.5%
307
Kemi Badenoch
12.1%
256
leaderqual_8 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Intelligence
Base: 2113
Keir Starmer
31.2%
659
None
20.8%
440
Nigel Farage
19.5%
413
Kemi Badenoch
17.5%
369
Don't know
11.0%
232
leaderqual_9 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Pessimism
Base: 2113
Keir Starmer
24.6%
520
Nigel Farage
21.7%
458
Don't know
19.6%
415
None
19.4%
410
Kemi Badenoch
14.7%
310
leaderqual_10 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Reliability
Base: 2113
None
27.8%
588
Keir Starmer
27.4%
580
Nigel Farage
19.6%
414
Kemi Badenoch
15.6%
330
Don't know
9.5%
201
leaderqual_11 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Decisiveness
Base: 2113
None
25.0%
529
Nigel Farage
24.2%
512
Keir Starmer
24.1%
509
Kemi Badenoch
14.1%
298
Don't know
12.5%
265
leaderqual_12 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Empathy
Base: 2113
None
30.2%
638
Keir Starmer
26.0%
549
Kemi Badenoch
16.5%
348
Nigel Farage
15.8%
333
Don't know
11.6%
245
issuesgovt_1 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Education
Base: 2113
3
24.2%
511
1 - Not confident at all
21.4%
452
4
18.2%
384
2
16.8%
356
5 - Very confident
15.6%
329
Don't know
3.8%
81
issuesgovt_2 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The environment
Base: 2113
3
24.1%
510
1 - Not confident at all
22.7%
479
2
17.0%
359
4
16.8%
355
5 - Very confident
13.7%
290
Don't know
5.7%
120
issuesgovt_3 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Immigration
Base: 2113
1 - Not confident at all
37.1%
783
3
16.6%
351
2
16.3%
344
4
14.0%
295
5 - Very confident
12.2%
258
Don't know
3.9%
82
issuesgovt_4 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Industrial relations
Base: 2113
3
24.0%
508
1 - Not confident at all
21.4%
453
4
18.2%
384
2
16.8%
355
5 - Very confident
13.8%
292
Don't know
5.7%
121
issuesgovt_5 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The NHS
Base: 2113
1 - Not confident at all
25.7%
544
3
20.2%
426
4
19.0%
402
2
18.4%
388
5 - Very confident
13.5%
286
Don't know
3.2%
67
issuesgovt_6 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Refugees and asylum seekers
Base: 2113
1 - Not confident at all
36.9%
779
2
17.2%
363
3
16.3%
344
4
14.5%
306
5 - Very confident
11.4%
240
Don't know
3.8%
81
issuesgovt_7 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Climate change
Base: 2113
3
24.7%
522
1 - Not confident at all
23.6%
499
2
16.9%
358
4
16.8%
355
5 - Very confident
12.5%
265
Don't know
5.4%
114
issuesgovt_8 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The economy
Base: 2113
1 - Not confident at all
29.2%
616
3
20.2%
426
2
17.4%
368
4
16.8%
355
5 - Very confident
13.4%
283
Don't know
3.1%
65
issuesgovt_9 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? National security
Base: 2113
3
22.9%
483
1 - Not confident at all
22.4%
473
4
20.9%
442
2
15.0%
318
5 - Very confident
14.5%
307
Don't know
4.3%
90
issuesgovt_10 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Housing
Base: 2113
1 - Not confident at all
23.1%
489
3
22.5%
476
2
20.0%
422
4
17.7%
373
5 - Very confident
12.6%
267
Don't know
4.1%
86
issuesbadenoch_1 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Education
Base: 2113
1 - Not confident at all
24.4%
515
3
22.4%
474
4
17.0%
360
2
14.2%
299
5 - Very confident
13.2%
279
Don't know
8.8%
186
issuesbadenoch_2 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The environment
Base: 2113
1 - Not confident at all
26.8%
566
3
22.2%
470
4
14.8%
313
2
14.8%
312
5 - Very confident
11.4%
240
Don't know
10.0%
212
issuesbadenoch_3 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Immigration
Base: 2113
1 - Not confident at all
31.0%
656
3
18.3%
387
4
15.1%
320
2
14.5%
307
5 - Very confident
12.5%
264
Don't know
8.5%
179
issuesbadenoch_4 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Industrial relations
Base: 2113
1 - Not confident at all
25.8%
545
3
23.2%
490
2
14.9%
314
4
14.8%
312
5 - Very confident
11.3%
238
Don't know
10.1%
214
issuesbadenoch_5 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The NHS
Base: 2113
1 - Not confident at all
27.5%
582
3
21.6%
456
2
15.9%
335
4
15.3%
323
5 - Very confident
12.2%
257
Don't know
7.6%
160
issuesbadenoch_6 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Refugees and asylum seekers
Base: 2113
1 - Not confident at all
30.4%
642
3
20.0%
423
4
16.1%
341
2
14.8%
312
5 - Very confident
10.9%
231
Don't know
7.8%
164
issuesbadenoch_7 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Climate change
Base: 2113
1 - Not confident at all
27.4%
580
3
22.7%
480
2
15.4%
326
4
14.0%
295
5 - Very confident
10.5%
222
Don't know
9.9%
210
issuesbadenoch_8 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The economy
Base: 2113
1 - Not confident at all
25.8%
545
3
21.6%
457
4
16.9%
357
2
14.5%
306
5 - Very confident
13.0%
275
Don't know
8.2%
173
issuesbadenoch_9 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? National security
Base: 2113
1 - Not confident at all
23.1%
488
3
22.3%
472
4
19.0%
402
5 - Very confident
13.4%
284
2
13.3%
282
Don't know
8.8%
185
issuesbadenoch_10 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Housing
Base: 2113
1 - Not confident at all
26.2%
554
3
22.7%
479
2
16.4%
347
4
15.9%
335
5 - Very confident
10.0%
211
Don't know
8.8%
187
issuesstarmer_1 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Education
Base: 2113
1 - Not confident at all
26.2%
553
3
21.9%
462
4
16.8%
354
2
15.6%
329
5 - Very confident
14.9%
314
Don't know
4.8%
101
issuesstarmer_2 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The environment
Base: 2113
1 - Not confident at all
27.4%
578
3
22.4%
474
2
16.4%
346
4
15.1%
319
5 - Very confident
13.5%
285
Don't know
5.3%
111
issuesstarmer_3 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Immigration
Base: 2113
1 - Not confident at all
38.1%
805
3
16.1%
341
2
15.5%
328
4
13.7%
289
5 - Very confident
12.4%
262
Don't know
4.2%
88
issuesstarmer_4 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Industrial relations
Base: 2113
1 - Not confident at all
25.9%
548
3
21.5%
455
4
18.0%
381
2
15.1%
319
5 - Very confident
13.3%
280
Don't know
6.2%
130
issuesstarmer_5 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The NHS
Base: 2113
1 - Not confident at all
30.0%
634
3
19.0%
402
4
17.0%
359
2
15.3%
324
5 - Very confident
15.0%
317
Don't know
3.6%
77
issuesstarmer_6 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Refugees and asylum seekers
Base: 2113
1 - Not confident at all
37.9%
801
2
16.8%
355
3
16.5%
349
4
13.1%
276
5 - Very confident
11.7%
248
Don't know
4.0%
84
issuesstarmer_7 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Climate change
Base: 2113
1 - Not confident at all
26.8%
566
3
22.1%
467
2
17.2%
363
4
14.6%
308
5 - Very confident
13.0%
274
Don't know
6.4%
135
issuesstarmer_8 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The economy
Base: 2113
1 - Not confident at all
32.3%
683
3
17.7%
375
2
16.5%
348
4
15.2%
322
5 - Very confident
14.2%
300
Don't know
4.0%
85
issuesstarmer_9 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? National security
Base: 2113
1 - Not confident at all
26.7%
564
3
20.6%
436
4
18.8%
397
5 - Very confident
15.1%
320
2
14.5%
307
Don't know
4.2%
89
issuesstarmer_10 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Housing
Base: 2113
1 - Not confident at all
27.6%
584
3
20.3%
428
2
18.3%
386
4
16.5%
348
5 - Very confident
13.2%
279
Don't know
4.2%
88
issuesfarage_1 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Education
Base: 2113
1 - Not confident at all
29.4%
621
3
21.6%
457
4
16.0%
338
5 - Very confident
13.3%
282
2
12.5%
265
Don't know
7.1%
150
issuesfarage_2 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The environment
Base: 2113
1 - Not confident at all
32.8%
693
3
20.3%
429
4
13.3%
280
5 - Very confident
13.3%
280
2
12.7%
268
Don't know
7.7%
163
issuesfarage_3 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Immigration
Base: 2113
1 - Not confident at all
28.2%
596
5 - Very confident
22.1%
467
4
19.5%
412
3
16.8%
355
2
8.6%
182
Don't know
4.8%
101
issuesfarage_4 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Industrial relations
Base: 2113
1 - Not confident at all
28.7%
607
3
21.3%
450
4
16.5%
349
2
13.5%
285
5 - Very confident
12.4%
261
Don't know
7.6%
161
issuesfarage_5 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The NHS
Base: 2113
1 - Not confident at all
32.3%
682
3
20.0%
422
4
16.1%
340
5 - Very confident
13.1%
276
2
12.4%
263
Don't know
6.2%
130
issuesfarage_6 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Refugees and asylum seekers
Base: 2113
1 - Not confident at all
28.0%
592
5 - Very confident
21.7%
459
4
18.7%
396
3
16.6%
350
2
9.6%
203
Don't know
5.3%
113
issuesfarage_7 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Climate change
Base: 2113
1 - Not confident at all
32.9%
696
3
20.7%
438
4
14.8%
312
2
12.1%
256
5 - Very confident
11.9%
251
Don't know
7.6%
160
issuesfarage_8 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The economy
Base: 2113
1 - Not confident at all
30.0%
634
3
19.6%
414
4
17.7%
375
5 - Very confident
13.3%
281
2
12.9%
272
Don't know
6.5%
137
issuesfarage_9 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? National security
Base: 2113
1 - Not confident at all
28.2%
595
3
19.5%
412
4
18.4%
388
5 - Very confident
16.2%
342
2
11.3%
238
Don't know
6.5%
138
issuesfarage_10 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Housing
Base: 2113
1 - Not confident at all
30.1%
636
3
20.7%
437
4
17.2%
363
5 - Very confident
12.3%
259
2
12.2%
258
Don't know
7.6%
160
likedislikeparty_1 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Conservative
Base: 2113
Strongly dislike
26.0%
550
Somewhat like
21.5%
454
Neither like nor dislike
19.5%
413
Somewhat dislike
15.1%
319
Strongly like
13.3%
281
Don’t know
3.4%
71
Have not heard of
1.2%
25
likedislikeparty_2 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Labour
Base: 2113
Strongly dislike
26.4%
557
Strongly like
19.2%
406
Somewhat like
18.7%
395
Neither like nor dislike
16.1%
340
Somewhat dislike
15.6%
330
Don’t know
3.1%
66
Have not heard of
0.9%
19
likedislikeparty_3 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Liberal Democrat
Base: 2113
Neither like nor dislike
33.2%
702
Somewhat like
26.3%
555
Somewhat dislike
13.5%
285
Strongly dislike
11.5%
243
Strongly like
10.0%
211
Don’t know
4.4%
92
Have not heard of
1.2%
25
likedislikeparty_4 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Scottish National Party
Base: 1011
Strongly dislike
27.4%
277
Somewhat like
21.5%
217
Strongly like
20.4%
206
Neither like nor dislike
15.5%
157
Somewhat dislike
10.6%
107
Don’t know
3.4%
34
Have not heard of
1.3%
13
likedislikeparty_5 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Plaid Cymru
Base: 58
Somewhat like
37.9%
22
Neither like nor dislike
22.4%
13
Strongly dislike
13.8%
8
Somewhat dislike
12.1%
7
Strongly like
10.3%
6
Have not heard of
1.7%
1
Don’t know
1.7%
1
likedislikeparty_6 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Green Party
Base: 2113
Neither like nor dislike
28.7%
606
Somewhat like
23.8%
503
Strongly dislike
19.3%
407
Somewhat dislike
12.1%
256
Strongly like
10.2%
215
Don’t know
4.8%
102
Have not heard of
1.1%
24
likedislikeparty_7 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Reform UK
Base: 2113
Strongly dislike
29.6%
626
Somewhat like
21.2%
447
Neither like nor dislike
18.1%
383
Strongly like
17.4%
368
Somewhat dislike
9.2%
195
Don’t know
3.6%
77
Have not heard of
0.8%
17
poltrust_1 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Environment / Climate Change
Base: 2113
Green Party
23.6%
499
None
22.8%
482
Labour
19.7%
417
Reform UK
13.1%
277
Conservative
12.8%
271
Liberal Democrats
7.9%
167
poltrust_2 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Cost of living
Base: 2113
None
25.7%
543
Labour
23.7%
501
Reform UK
17.0%
359
Conservative
16.4%
347
Liberal Democrats
10.7%
226
Green Party
6.5%
137
poltrust_3 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Health and the NHS
Base: 2113
Labour
26.9%
568
None
24.0%
508
Reform UK
16.4%
346
Conservative
14.2%
300
Liberal Democrats
11.4%
241
Green Party
7.1%
150
poltrust_4 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? The economy generally
Base: 2113
Labour
24.5%
518
None
24.4%
516
Conservative
17.9%
378
Reform UK
16.4%
346
Liberal Democrats
9.2%
194
Green Party
7.6%
161
poltrust_5 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Housing
Base: 2113
Labour
27.1%
573
None
24.8%
524
Reform UK
15.8%
333
Conservative
13.7%
289
Liberal Democrats
10.7%
227
Green Party
7.9%
167
poltrust_6 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Energy
Base: 2113
None
22.6%
478
Labour
22.2%
470
Reform UK
16.3%
345
Conservative
15.7%
331
Green Party
14.8%
312
Liberal Democrats
8.4%
177
poltrust_7 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Crime
Base: 2113
None
26.0%
549
Labour
23.1%
488
Reform UK
20.6%
436
Conservative
15.7%
331
Liberal Democrats
8.5%
180
Green Party
6.1%
129
poltrust_8 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Education
Base: 2113
Labour
26.5%
560
None
23.4%
494
Conservative
18.0%
381
Reform UK
15.5%
327
Liberal Democrats
10.5%
222
Green Party
6.1%
129
poltrust_9 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Defence
Base: 2113
Labour
27.0%
571
None
22.3%
471
Conservative
20.6%
436
Reform UK
17.7%
373
Liberal Democrats
6.5%
138
Green Party
5.9%
124
poltrust_10 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Immigration
Base: 2113
Reform UK
27.0%
570
None
24.3%
513
Labour
21.0%
444
Conservative
13.4%
284
Liberal Democrats
7.8%
164
Green Party
6.5%
138
poltrust_11 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Transport
Base: 2113
None
25.2%
532
Labour
24.8%
523
Conservative
15.8%
333
Reform UK
15.3%
324
Liberal Democrats
10.4%
220
Green Party
8.6%
181
poltrust_12 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Pensions
Base: 2113
None
26.0%
549
Labour
23.4%
494
Conservative
18.8%
398
Reform UK
15.9%
337
Liberal Democrats
9.8%
208
Green Party
6.0%
127
poltrust_13 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Jobs
Base: 2113
Labour
27.3%
577
None
25.7%
542
Reform UK
16.6%
350
Conservative
16.1%
340
Liberal Democrats
8.6%
181
Green Party
5.8%
123
poltrust_14 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Foreign policy
Base: 2113
Labour
24.6%
520
None
23.3%
492
Reform UK
18.5%
391
Conservative
17.9%
379
Liberal Democrats
9.2%
194
Green Party
6.5%
137
poltrust_15 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Welfare benefits
Base: 2113
Labour
26.3%
556
None
24.2%
512
Reform UK
16.6%
351
Conservative
15.5%
327
Liberal Democrats
10.6%
223
Green Party
6.8%
144
poltrust_16 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Culture
Base: 2113
None
26.0%
549
Labour
21.7%
459
Reform UK
16.0%
338
Conservative
15.5%
328
Liberal Democrats
11.2%
236
Green Party
9.6%
203
ltv_parties_1 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Conservative
Base: 2113
0 - Very unlikely
30.8%
650
10 - Very likely
10.4%
219
5
9.6%
202
8
8.3%
175
6
6.8%
143
3
6.3%
133
2
6.2%
132
7
6.2%
131
4
5.3%
111
9
5.2%
110
1
5.1%
107
ltv_parties_2 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Labour
Base: 2113
0 - Very unlikely
28.8%
609
10 - Very likely
14.0%
296
5
9.6%
202
8
6.9%
146
7
6.7%
142
4
6.2%
132
2
6.2%
130
6
6.2%
130
9
5.6%
119
3
5.6%
118
1
4.2%
89
ltv_parties_3 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Liberal Democrats
Base: 2113
0 - Very unlikely
22.5%
476
5
14.6%
309
6
9.0%
190
7
8.1%
172
4
8.1%
171
3
7.3%
155
10 - Very likely
6.9%
146
8
6.8%
143
2
6.1%
129
9
5.4%
114
1
5.1%
108
ltv_parties_4 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Reform UK
Base: 2113
0 - Very unlikely
32.9%
695
10 - Very likely
13.5%
286
5
9.5%
201
6
6.7%
142
7
6.7%
142
8
6.7%
142
9
5.6%
118
3
5.4%
114
4
4.5%
95
1
4.3%
91
2
4.1%
87
ltv_parties_5 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Green Party
Base: 2113
0 - Very unlikely
30.4%
642
5
11.4%
241
4
7.5%
158
6
7.5%
158
7
7.4%
156
3
7.2%
152
2
7.0%
148
10 - Very likely
6.2%
130
8
6.0%
127
1
4.9%
103
9
4.6%
98
ltv_parties_6 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Scottish National Party
Base: 1011
0 - Very unlikely
32.4%
328
10 - Very likely
18.3%
185
5
9.3%
94
8
6.8%
69
7
6.2%
63
9
5.7%
58
6
5.6%
57
3
5.1%
52
4
4.1%
41
1
3.2%
32
2
3.2%
32
ltv_parties_7 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Plaid Cymru
Base: 58
0 - Very unlikely
20.7%
12
7
13.8%
8
10 - Very likely
12.1%
7
5
10.3%
6
8
10.3%
6
4
8.6%
5
6
8.6%
5
2
6.9%
4
3
5.2%
3
9
3.4%
2
redherring2 Which of the below is yellow?
Base: 2113
Lemon
98.6%
2083
Spinach
0.6%
13
Raspberry
0.5%
10
Strawberry
0.3%
7
q1_1 q1 - Which three issues facing the country have the most personal impact on you? Cost of living
Base: 1491
Cost of living
100.0%
1491
q1_2 q1 - Which three issues facing the country have the most personal impact on you? Health and the NHS
Base: 1057
Health and the NHS
100.0%
1057
q1_3 q1 - Which three issues facing the country have the most personal impact on you? Immigration
Base: 494
Immigration
100.0%
494
q1_4 q1 - Which three issues facing the country have the most personal impact on you? The economy generally
Base: 703
The economy generally
100.0%
703
q1_5 q1 - Which three issues facing the country have the most personal impact on you? Crime
Base: 306
Crime
100.0%
306
q1_6 q1 - Which three issues facing the country have the most personal impact on you? Housing
Base: 284
Housing
100.0%
284
q1_7 q1 - Which three issues facing the country have the most personal impact on you? Environment/Climate Change
Base: 289
Environment/Climate Change
100.0%
289
q1_8 q1 - Which three issues facing the country have the most personal impact on you? Pensions
Base: 355
Pensions
100.0%
355
q1_9 q1 - Which three issues facing the country have the most personal impact on you? Energy
Base: 396
Energy
100.0%
396
q1_10 q1 - Which three issues facing the country have the most personal impact on you? Jobs
Base: 235
Jobs
100.0%
235
q1_11 q1 - Which three issues facing the country have the most personal impact on you? Welfare benefits
Base: 211
Welfare benefits
100.0%
211
q1_12 q1 - Which three issues facing the country have the most personal impact on you? Education
Base: 160
Education
100.0%
160
q1_13 q1 - Which three issues facing the country have the most personal impact on you? Defence
Base: 88
Defence
100.0%
88
q1_14 q1 - Which three issues facing the country have the most personal impact on you? Foreign Policy
Base: 74
Foreign Policy
100.0%
74
q1_15 q1 - Which three issues facing the country have the most personal impact on you? Transport
Base: 124
Transport
100.0%
124
q1_16 q1 - Which three issues facing the country have the most personal impact on you? Culture
Base: 72
Culture
100.0%
72
q2_1 q2 - To what extent have you been personally impacted by price rises in the following areas? Food prices (inc. alcohol)
Base: 2113
Impacted a great deal
38.1%
805
Moderately impacted
34.5%
729
Slightly impacted
21.4%
453
Not at all impacted
5.0%
106
Not applicable
0.9%
20
q2_2 q2 - To what extent have you been personally impacted by price rises in the following areas? Home energy
Base: 2113
Impacted a great deal
35.1%
741
Moderately impacted
34.6%
731
Slightly impacted
23.4%
494
Not at all impacted
5.5%
116
Not applicable
1.5%
31
q2_3 q2 - To what extent have you been personally impacted by price rises in the following areas? Fuel costs
Base: 2113
Moderately impacted
31.9%
674
Impacted a great deal
24.7%
522
Slightly impacted
24.4%
515
Not applicable
9.9%
210
Not at all impacted
9.1%
192
q2_4 q2 - To what extent have you been personally impacted by price rises in the following areas? Eating out
Base: 2113
Moderately impacted
30.0%
633
Slightly impacted
27.4%
579
Impacted a great deal
25.1%
530
Not at all impacted
10.8%
228
Not applicable
6.8%
143
q2_5 q2 - To what extent have you been personally impacted by price rises in the following areas? Rent/mortgage
Base: 2113
Not applicable
24.2%
512
Moderately impacted
22.8%
481
Impacted a great deal
20.9%
441
Slightly impacted
18.2%
384
Not at all impacted
14.0%
295
q2_6 q2 - To what extent have you been personally impacted by price rises in the following areas? Cost of running a business
Base: 2113
Not applicable
43.2%
912
Moderately impacted
15.1%
320
Impacted a great deal
14.8%
313
Not at all impacted
13.9%
294
Slightly impacted
13.0%
274
q3 In which of the following areas have price rises impacted you most?
Base: 2112
Food prices (including the cost of alcohol)
39.9%
842
Home Energy costs
27.7%
586
Rent / mortgage payments
12.4%
261
Fuel costs
8.5%
179
Cost of running a business
5.1%
107
Eating out
4.1%
86
Don't know
2.4%
51
q4_1 q4 - For each of the following political parties, please indicate whether you generally associate the party more with high or low taxation? Conservative
Base: 2113
High Taxation
40.1%
847
Low Taxation
37.0%
782
Don’t know
22.9%
484
q4_2 q4 - For each of the following political parties, please indicate whether you generally associate the party more with high or low taxation? Labour
Base: 2113
High Taxation
57.7%
1219
Low Taxation
21.5%
455
Don’t know
20.8%
439
q4_3 q4 - For each of the following political parties, please indicate whether you generally associate the party more with high or low taxation? Liberal Democrat
Base: 2113
Don’t know
40.2%
850
High Taxation
33.6%
711
Low Taxation
26.1%
552
q4_4 q4 - For each of the following political parties, please indicate whether you generally associate the party more with high or low taxation? Reform UK
Base: 2113
Don’t know
36.5%
772
Low Taxation
32.5%
686
High Taxation
31.0%
655
q4_5 q4 - For each of the following political parties, please indicate whether you generally associate the party more with high or low taxation? Green
Base: 2113
Don’t know
40.4%
853
High Taxation
36.1%
762
Low Taxation
23.6%
498
q4_6 q4 - For each of the following political parties, please indicate whether you generally associate the party more with high or low taxation? Scottish National Party
Base: 2113
High Taxation
39.0%
824
Don’t know
37.5%
792
Low Taxation
23.5%
497
q4_7 q4 - For each of the following political parties, please indicate whether you generally associate the party more with high or low taxation? Plaid Cymru
Base: 2113
Don’t know
56.9%
1202
High Taxation
27.4%
579
Low Taxation
15.7%
332
q5 On a scale of 1 to 5, where 1 is not at all and 5 is completely, to what extent do you trust the Labour Party on tax?
Base: 2113
1 - not at all
35.1%
742
3
20.1%
425
4
15.0%
316
2
12.9%
272
5 - completely
10.7%
226
Don't know
6.2%
132
q6 On a scale of 1 to 5, where 1 is not at all and 5 is completely, to what extent do you trust Reform UK on tax?
Base: 2113
1 - not at all
30.1%
637
3
23.7%
500
4
14.6%
308
2
11.1%
235
Don't know
11.1%
235
5 - completely
9.4%
198
q7 Now please think about how much of the purchase price in the shops of a bottle of spirit, such as gin or vodka is tax. On average, would you say that it is:
Base: 2113
About 30% of the purchase price
19.2%
405
About 40% of the purchase price
18.5%
391
About 20% of the purchase price
18.0%
381
About 60% of the purchase price
15.6%
329
About 70% of the purchase price
15.2%
322
About 50% of the purchase price
13.5%
285
q8_1 q8 - How would you describe the price of the following drinks in your local area? A single gin and tonic
Base: 2112
Expensive
44.7%
945
About right
32.3%
683
Don’t know
18.5%
391
Cheap
4.4%
93
q8_2 q8 - How would you describe the price of the following drinks in your local area? A single whisky
Base: 2112
Expensive
49.7%
1049
About right
28.4%
600
Don’t know
18.9%
400
Cheap
3.0%
63
q8_3 q8 - How would you describe the price of the following drinks in your local area? Pint of beer
Base: 2112
Expensive
43.5%
918
About right
36.3%
766
Don’t know
14.7%
310
Cheap
5.6%
118
q8_4 q8 - How would you describe the price of the following drinks in your local area? Glass of wine
Base: 2112
Expensive
49.3%
1042
About right
32.8%
693
Don’t know
14.4%
304
Cheap
3.5%
73
q8_5 q8 - How would you describe the price of the following drinks in your local area? A cocktail
Base: 2112
Expensive
53.3%
1126
About right
25.0%
527
Don’t know
17.6%
371
Cheap
4.2%
88
q9 The average level of tax on a 70cl bottle of Spirits is around 73%, while the average level of tax on a 75cl bottle of still wine is roughly 52% and the average level of tax on beer is approximately 36%. To what extent do you believe that it is fa
Base: 2113
Unfair
44.5%
941
Neither
23.0%
485
Fair
21.7%
459
Don’t know
10.8%
228
q10 In this year’s Budget do you think the chancellor should…
Base: 2113
Lower
46.1%
974
Keep the current tax level on spirits
32.1%
679
Don’t know
11.3%
239
Raise
10.5%
221
q11 Which political party do you most associate with supporting pubs and hospitality?
Base: 2113
Don't know
37.6%
794
Labour Party
17.6%
372
Reform UK
16.4%
346
Conservative Party
11.7%
247
The Scottish National Party
7.5%
159
Liberal Democrats
6.2%
131
Green Party
2.5%
53
Plaid Cymru
0.5%
11
q12 How important, if at all, do you think pubs are as fixtures of the British high street?
Base: 2113
Quite important
35.3%
746
Very important
34.7%
733
Neither important nor unimportant
12.1%
256
Quite unimportant
8.0%
170
Don’t know
5.3%
112
Very unimportant
4.5%
96
q13 How much, if any, gin is produced in your local area?
Base: 2113
Don’t know / not aware of any
33.4%
706
Some
24.7%
522
Not much
13.9%
294
A great deal
9.9%
210
None
9.4%
198
Barely any
8.7%
183
q14 Which of the following is closest to your view?
Base: 2113
The chancellor should introduce measures to support local businesses producing gin or other spirits
63.2%
1336
Don’t know
21.3%
451
The chancellor should not introduce measures to support local businesses producing gin or other spirits
15.4%
326
q15_1 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying with the same frequency as now
52.6%
1111
Continue buying but less often
38.1%
806
Stop buying completely
5.2%
109
Don’t know
4.1%
87
q15_2 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying but less often
46.5%
982
Continue buying with the same frequency as now
39.5%
835
Stop buying completely
11.0%
232
Don’t know
3.0%
64
q15_3 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying but less often
44.6%
942
Continue buying with the same frequency as now
41.7%
881
Stop buying completely
10.1%
214
Don’t know
3.6%
76
q15_4 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying but less often
44.1%
931
Continue buying with the same frequency as now
42.9%
906
Stop buying completely
8.9%
189
Don’t know
4.1%
87
q15_5 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying but less often
37.5%
793
Continue buying with the same frequency as now
34.4%
727
Stop buying completely
20.3%
429
Don’t know
7.8%
164
q15_6 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying but less often
42.9%
906
Continue buying with the same frequency as now
28.6%
605
Stop buying completely
23.1%
489
Don’t know
5.3%
113
q15_7 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying but less often
37.0%
782
Continue buying with the same frequency as now
30.6%
647
Stop buying completely
24.7%
522
Don’t know
7.7%
162
q15_8 q15 - To assist with the rising cost of living and managing your weekly shopping budget, thinking about the next 3 months, which of these products/ categories would you continue buying with the same frequency as now, continue buying but less often, sto
Base: 2113
Continue buying with the same frequency as now
44.5%
940
Continue buying but less often
34.8%
736
Stop buying completely
13.5%
286
Don’t know
7.1%
151
q16 The UK Chief Medical Officer recommends adults do not regularly drink more than 14 units of alcohol a week. Which of the below drinks do you believe contains the fewest units of alcohol?
Base: 2113
A 568ml pint of 4% abv lager
28.8%
609
A 25ml single measure of 40% abv spirit
23.0%
485
A 125ml glass of 12% abv sparkling white wine
19.2%
405
A 440ml can of 4.5% abv cider
17.2%
364
A 175ml glass of 11% abv red wine
11.8%
250
q17 Which of the following best describes you?
Base: 2112
I have reduced the amount of times I eat or drink out because of affordability
51.8%
1095
I have not reduced the amount of times I eat or drink out because of affordability
29.4%
621
I don’t go out to eat or drink
15.1%
318
Don’t know
3.7%
78
q18 Which of the following is your drink of choice?
Base: 2113
Wine
30.9%
653
Beer
28.0%
591
Non-alcoholic drink
25.9%
547
Spirits
15.2%
322
Squeeze_Ref_SNP If you thought that in your Westminster constituency, the contest was really between the Reform UK & the SNP, and no other party stood a realistic chance of winning the seat, how do you think you would vote?
Base: 1011
SNP
40.4%
408
Reform UK
31.1%
314
Neither
28.6%
289
qir14 In the Scottish independence referendum in September 2014, 85% of Scottish adults voted and 15% did not vote. Did you or did you not vote in the Scottish independence referendum on 18 September 2014?
Base: 907
I voted in the referendum
81.0%
735
I did not vote in the referendum
15.4%
140
Can't remember
3.5%
32
ir14 How did you vote in the 2014 Scottish Independence Referendum?
Base: 735
Yes
50.9%
374
No
48.3%
355
Can't remember
0.8%
6
indyrefltv If there was a referendum on Scottish Independence taking place tomorrow, how likely do you think you would be to vote on a scale of 0 to 10?
Base: 1011
10 - Definitely would vote
67.8%
685
9
7.3%
74
8
5.8%
59
0 - Definitely wouldn't vote
5.0%
51
5
4.6%
47
7
2.9%
29
6
2.5%
25
4
1.8%
18
2
1.1%
11
1
0.6%
6
3
0.6%
6
indyref If there was a referendum with the question 'Should Scotland remain part of the United Kingdom or leave the United Kingdom?', how would you vote?
Base: 960
Remain part of the United Kingdom
54.3%
521
Leave the United Kingdom
33.4%
321
Undecided
12.0%
115
Refused
0.3%
3
sp_ltv If there was to be an election for the Scottish Parliament tomorrow, on a scale of 0-10, where 0 is definitely won't vote and 10 is definitely would vote, how likely would you be to vote in these elections?
Base: 1011
10 - Definitely would vote
62.1%
628
9
8.6%
87
8
7.0%
71
0 - Definitely wouldn't vote
5.2%
53
7
4.7%
48
5
4.3%
43
6
2.6%
26
4
2.3%
23
2
1.5%
15
3
1.3%
13
1
0.4%
4
sp_vi_1 In the next Scottish Parliament election you will be given two votes. One vote will be for a single person to represent your constituency in the Scottish Parliament.If the election were tomorrow, which party would you be most likely to vote f
Base: 958
Scottish National Party (SNP)
28.8%
276
Scottish Labour Party
15.9%
152
Reform UK
15.9%
152
Undecided
15.0%
144
Scottish Conservative and Unionist Party
10.6%
102
Scottish Liberal Democrats
8.6%
82
Scottish Green Party
3.7%
35
Another Party
0.6%
6
Alba Party
0.6%
6
Refused
0.3%
3
sp_vi_2 Your other vote will be a party list vote to elect representatives from your region of Scotland by a form of proportional representation. If the election were tomorrow, which party would you be most likely to vote for with your regional list
Base: 958
Scottish National Party (SNP)
24.3%
233
Undecided
16.7%
160
Scottish Labour Party
15.6%
149
Reform UK
14.0%
134
Scottish Conservative and Unionist Party
12.3%
118
Scottish Liberal Democrats
8.9%
85
Scottish Green Party
5.9%
57
Alba Party
1.6%
15
Another Party:
0.4%
4
Refused
0.3%
3
favourability_1 favourability - To what extent do you think favourably or unfavourably towards the following political figures? John Swinney
Base: 1011
Very unfavourable
22.0%
222
Quite favourable
21.6%
218
Neither favourable nor unfavourable
20.9%
211
Quite unfavourable
13.2%
133
Very favourable
13.1%
132
Don't know
9.4%
95
favourability_2 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Kate Forbes
Base: 1011
Neither favourable nor unfavourable
29.6%
299
Quite favourable
20.8%
210
Don't know
17.6%
178
Quite unfavourable
12.5%
126
Very unfavourable
12.0%
121
Very favourable
7.6%
77
favourability_3 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Russell Findlay
Base: 1011
Neither favourable nor unfavourable
30.3%
306
Don't know
25.1%
254
Quite favourable
13.6%
137
Quite unfavourable
12.6%
127
Very unfavourable
12.2%
123
Very favourable
6.3%
64
favourability_4 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Alex Cole Hamilton
Base: 1011
Neither favourable nor unfavourable
34.3%
347
Don't know
25.2%
255
Quite favourable
13.6%
138
Quite unfavourable
10.8%
109
Very unfavourable
10.4%
105
Very favourable
5.6%
57
favourability_5 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Anas Sarwar
Base: 1011
Neither favourable nor unfavourable
28.7%
290
Very unfavourable
17.3%
175
Quite favourable
17.0%
172
Quite unfavourable
16.5%
167
Don't know
13.7%
139
Very favourable
6.7%
68
favourability_6 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Patrick Harvie
Base: 1011
Neither favourable nor unfavourable
28.0%
283
Very unfavourable
21.7%
219
Don't know
21.7%
219
Quite favourable
12.5%
126
Quite unfavourable
10.1%
102
Very favourable
6.1%
62
favourability_7 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Lorna Slater
Base: 1011
Neither favourable nor unfavourable
27.1%
274
Don't know
23.1%
234
Very unfavourable
22.6%
228
Quite favourable
12.3%
124
Quite unfavourable
10.0%
101
Very favourable
4.9%
50
favourability_8 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Kemi Badenoch
Base: 1011
Very unfavourable
23.6%
239
Neither favourable nor unfavourable
23.4%
237
Quite favourable
17.4%
176
Quite unfavourable
16.6%
168
Don't know
10.8%
109
Very favourable
8.1%
82
favourability_9 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Keir Starmer
Base: 1011
Very unfavourable
30.8%
311
Neither favourable nor unfavourable
19.9%
201
Quite unfavourable
18.6%
188
Quite favourable
14.1%
143
Very favourable
11.2%
113
Don't know
5.4%
55
favourability_10 favourability - To what extent do you think favourably or unfavourably towards the following political figures? Nigel Farage
Base: 1011
Very unfavourable
35.8%
362
Quite favourable
17.8%
180
Neither favourable nor unfavourable
15.4%
156
Quite unfavourable
12.6%
127
Very favourable
12.3%
124
Don't know
6.1%
62
q19_1 q19 - To what extent do you think that each of the following are important to the Scottish economy? Tourism
Base: 1011
Important
90.4%
914
Don’t know
4.8%
49
Not important
4.7%
48
q19_2 q19 - To what extent do you think that each of the following are important to the Scottish economy? Food & Drink
Base: 1011
Important
91.9%
929
Don’t know
4.5%
46
Not important
3.6%
36
q19_3 q19 - To what extent do you think that each of the following are important to the Scottish economy? Hospitality
Base: 1011
Important
92.1%
931
Don’t know
4.3%
43
Not important
3.7%
37
q19_4 q19 - To what extent do you think that each of the following are important to the Scottish economy? Energy & Renewables
Base: 1011
Important
86.7%
877
Don’t know
7.0%
71
Not important
6.2%
63
q19_5 q19 - To what extent do you think that each of the following are important to the Scottish economy? Scotch Whisky
Base: 1011
Important
85.7%
866
Not important
8.6%
87
Don’t know
5.7%
58
q19_6 q19 - To what extent do you think that each of the following are important to the Scottish economy? Fisheries
Base: 1011
Important
86.8%
878
Don’t know
7.1%
72
Not important
6.0%
61
q19_7 q19 - To what extent do you think that each of the following are important to the Scottish economy? Finance & Insurance
Base: 1011
Important
79.3%
802
Don’t know
11.5%
116
Not important
9.2%
93
q19_8 q19 - To what extent do you think that each of the following are important to the Scottish economy? Digital Industries
Base: 1011
Important
73.5%
743
Don’t know
15.3%
155
Not important
11.2%
113
q19_9 q19 - To what extent do you think that each of the following are important to the Scottish economy? Creative Industries
Base: 1011
Important
74.6%
754
Don’t know
14.0%
142
Not important
11.4%
115
q19_10 q19 - To what extent do you think that each of the following are important to the Scottish economy? Life Sciences
Base: 1011
Important
70.8%
716
Don’t know
18.2%
184
Not important
11.0%
111
q20_1 q20 - To what extent do you believe that the Scotch whisky industry is important for the following aspects of the Scottish economy? Tourism
Base: 1011
Important
87.9%
889
Not important
6.0%
61
Don’t know
6.0%
61
q20_2 q20 - To what extent do you believe that the Scotch whisky industry is important for the following aspects of the Scottish economy? Exporting
Base: 1011
Important
87.6%
886
Don’t know
7.0%
71
Not important
5.3%
54
q20_3 q20 - To what extent do you believe that the Scotch whisky industry is important for the following aspects of the Scottish economy? Generating tax revenue
Base: 1011
Important
83.5%
844
Don’t know
9.2%
93
Not important
7.3%
74
q20_4 q20 - To what extent do you believe that the Scotch whisky industry is important for the following aspects of the Scottish economy? Hospitality
Base: 1011
Important
86.9%
879
Don’t know
7.1%
72
Not important
5.9%
60
q20_5 q20 - To what extent do you believe that the Scotch whisky industry is important for the following aspects of the Scottish economy? Job creation
Base: 1011
Important
81.9%
828
Don’t know
10.8%
109
Not important
7.3%
74
q20_6 q20 - To what extent do you believe that the Scotch whisky industry is important for the following aspects of the Scottish economy? Agriculture
Base: 1011
Important
76.5%
773
Don’t know
12.4%
125
Not important
11.2%
113
q21_1 q21 - To what extent have you been personally impacted by price rises in the following areas? Home energy costs
Base: 1011
Impacted
84.7%
856
Not impacted
11.0%
111
Don’t know
4.4%
44
q21_2 q21 - To what extent have you been personally impacted by price rises in the following areas? Food prices (inc purchase of alcohol)
Base: 1011
Impacted
85.3%
862
Not impacted
10.8%
109
Don’t know
4.0%
40
q21_3 q21 - To what extent have you been personally impacted by price rises in the following areas? Fuel costs
Base: 1011
Impacted
68.7%
695
Not impacted
26.0%
263
Don’t know
5.2%
53
q21_4 q21 - To what extent have you been personally impacted by price rises in the following areas? Eating out
Base: 1011
Impacted
70.3%
711
Not impacted
23.9%
242
Don’t know
5.7%
58
q21_5 q21 - To what extent have you been personally impacted by price rises in the following areas? Cost of running a business
Base: 1011
Not impacted
55.2%
558
Impacted
29.6%
299
Don’t know
15.2%
154
q21_6 q21 - To what extent have you been personally impacted by price rises in the following areas? Rent/Mortgage payments
Base: 1011
Impacted
48.7%
492
Not impacted
44.9%
454
Don’t know
6.4%
65
q22 The average level of tax on a 70cl bottle of Scotch whisky is around 70%, while the average level of tax on a 75cl bottle of still wine is about 50% and the average level of tax on beer is roughly 30%.To what extent do you believe that it is fair
Base: 1011
Unfair
56.5%
571
Neither fair nor unfair
19.2%
194
Fair
14.9%
151
Don’t know
9.4%
95
q23 Which of the following statements is closest to your view?
Base: 1011
The UK Government in Westminster should do more to support the Scotch whisky industry
62.0%
627
The UK Government in Westminster is doing enough to support the Scotch whisky industry
18.3%
185
Don't know
16.1%
163
The UK Government in Westminster should do less to support the Scotch whisky industry
3.6%
36
q24 Which of the following statements is closest to your view?
Base: 1011
The Scottish government should do more to support the Scotch whisky industry
61.9%
626
The Scottish government is doing enough to support the Scotch whisky industry
20.7%
209
Don't know
14.2%
144
The Scottish government should do less to support the Scotch whisky industry
3.2%
32
q25 Which of the following statements is closest to your view?
Base: 1011
My local MP should do more to support the Scotch whisky industry
49.3%
498
Don’t know
28.9%
292
My local MP is doing enough to support the Scotch whisky industry
18.2%
184
My local MP should do less to support the Scotch whisky industry
3.7%
37
q26 Which of the following statements is closest to your view?
Base: 1011
My local MSP should do more to support the Scotch whisky industry
47.2%
477
Don’t know
27.8%
281
My local MSP is doing enough to support the Scotch whisky industry
19.7%
199
My local MSP should do less to support the Scotch whisky industry
5.3%
54
q27_1 q27 - To what extent do you associate the following parties with supporting the Scotch whisky industry? Labour
Base: 1011
Do not associate
48.7%
492
Don’t know
27.5%
278
Associate
23.8%
241
q27_2 q27 - To what extent do you associate the following parties with supporting the Scotch whisky industry? Conservatives
Base: 1011
Do not associate
51.4%
520
Don’t know
27.5%
278
Associate
21.1%
213
q27_3 q27 - To what extent do you associate the following parties with supporting the Scotch whisky industry? SNP
Base: 1011
Associate
48.8%
493
Do not associate
28.7%
290
Don’t know
22.6%
228
q27_4 q27 - To what extent do you associate the following parties with supporting the Scotch whisky industry? Liberal Democrats
Base: 1011
Do not associate
49.6%
501
Don’t know
31.2%
315
Associate
19.3%
195
q27_5 q27 - To what extent do you associate the following parties with supporting the Scotch whisky industry? Reform UK
Base: 1011
Do not associate
51.3%
519
Don’t know
27.4%
277
Associate
21.3%
215
q28 If your MP worked to reduce the tax burden on Scotch whisky, would you be...?
Base: 1011
No more or less likely to vote for them
54.6%
552
More likely to vote for them
27.3%
276
Don’t know
14.9%
151
Less likely to vote for them
3.2%
32
q29_1 q29 - To what extent do you believe that decreasing taxes on Scotch whisky would / would not benefit the following in Scotland? Increasing exports of Scotch Whisky
Base: 1011
Would benefit
75.2%
760
Don’t know
14.2%
144
Would not benefit
10.6%
107
q29_2 q29 - To what extent do you believe that decreasing taxes on Scotch whisky would / would not benefit the following in Scotland? Hospitality
Base: 1011
Would benefit
76.3%
771
Don’t know
14.9%
151
Would not benefit
8.8%
89
q29_3 q29 - To what extent do you believe that decreasing taxes on Scotch whisky would / would not benefit the following in Scotland? Tourism
Base: 1011
Would benefit
71.4%
722
Don’t know
16.2%
164
Would not benefit
12.4%
125
q29_4 q29 - To what extent do you believe that decreasing taxes on Scotch whisky would / would not benefit the following in Scotland? Generating investment in the economy
Base: 1011
Would benefit
68.2%
689
Don’t know
19.1%
193
Would not benefit
12.8%
129
q29_5 q29 - To what extent do you believe that decreasing taxes on Scotch whisky would / would not benefit the following in Scotland? Providing high quality employment
Base: 1011
Would benefit
63.6%
643
Don’t know
22.6%
228
Would not benefit
13.8%
140
q29_6 q29 - To what extent do you believe that decreasing taxes on Scotch whisky would / would not benefit the following in Scotland? Agriculture
Base: 1011
Would benefit
59.4%
601
Don’t know
25.2%
255
Would not benefit
15.3%
155
q30 The UK government has announced plans to introduce national digital ID scheme by 2029 to make it easier to verify people's right to work in the UK. To what extent do you support or oppose the introduction of a national digital ID scheme?
Base: 2113
Strongly oppose
25.4%
536
Somewhat support
19.7%
417
Neither support nor oppose
19.2%
405
Strongly support
18.1%
382
Somewhat oppose
13.2%
279
Don't know
4.4%
94
HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 2113
I am a human
97.4%
2058
Don't know
1.2%
26
I am not a human
0.8%
16
Refuse to say
0.6%
13
SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.
Base: 397
100.0%
397
SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback
Base: 1715
No feedback
100.0%
1715
QStatus *Hidden* to store all statuses for tracking and ease of redirecting.