Provisional: live fieldwork, 1015 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
SampleSource
Survation (QPanel)
0/2000
Walr
0/2000
Age
18-24
97/150
25-34
272/265
35-44
234/247
45-54
155/176
55-64
129/169
65+
128/247
Sex
Female
578/575
Male
437/539
Region
North West
?/116
North East
?/75
Yorkshire and the Humber
?/100
East of England
?/99
West Midlands
?/99
East Midlands
?/77
Wales
?/49
Scotland
?/88
South East
?/145
London
?/137
South West
?/91
Northern Ireland
?/35
aehhinc
£0 - £19,999
273/275⚠
£20,000 - £39,999
301/432
£40,000+
441/399⚠
se_group
ABC1
655/613⚠
C2DE
360/550
hiqual
No Qualifications / Level 1
163/311
Level 2 / Apprenticeship / Other
220/275
Level 3
67/172
Level 4+
565/436⚠
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 246
Desktop
100.0%
246
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 769
Mobile
100.0%
769
Sex What is your sex?
Base: 1015
Female
56.9%
578
Male
43.1%
437
SexualOrientation Which of the following best describes your sexual orientation?
Base: 1015
Heterosexual / Straight
90.7%
921
Bisexual
5.3%
54
Gay or Lesbian
1.9%
19
Prefer not to say
1.3%
13
Other sexual orientation
0.8%
8
Country In which country do you currently live?
Base: 1015
England
87.3%
886
Scotland
5.0%
51
Wales
4.9%
50
Northern Ireland
2.8%
28
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 129
Scotland
39.5%
51
Wales
38.8%
50
Northern Ireland
21.7%
28
Region_B These are the regions of England. Which Region do you live in?
Base: 886
London
16.1%
143
South East
15.1%
134
North West
14.1%
125
Yorkshire and the Humber
11.4%
101
East of England
10.7%
95
South West
10.6%
94
West Midlands
9.0%
80
East Midlands
7.4%
66
North East
5.4%
48
Region_C *** Region
Base: 1015
London
14.1%
143
South East
13.2%
134
North West
12.3%
125
Yorkshire and the Humber
10.0%
101
East of England
9.4%
95
South West
9.3%
94
West Midlands
7.9%
80
East Midlands
6.5%
66
Scotland
5.0%
51
Wales
4.9%
50
North East
4.7%
48
Northern Ireland
2.8%
28
london_borough Which borough do you live in?
Base: 143
City of London
44.8%
64
Westminster
4.9%
7
Brent
3.5%
5
Tower Hamlets
3.5%
5
Bromley
2.8%
4
Croydon
2.8%
4
Enfield
2.8%
4
Kensington and Chelsea
2.8%
4
Lewisham
2.8%
4
Barking and Dagenham
2.1%
3
Camden
2.1%
3
Hackney
2.1%
3
Havering
2.1%
3
Islington
2.1%
3
Redbridge
2.1%
3
Barnet
1.4%
2
Hillingdon
1.4%
2
Lambeth
1.4%
2
Merton
1.4%
2
Newham
1.4%
2
Richmond upon Thames
1.4%
2
Wandsworth
1.4%
2
Bexley
0.7%
1
Ealing
0.7%
1
Greenwich
0.7%
1
Hammersmith and Fulham
0.7%
1
Harrow
0.7%
1
Hounslow
0.7%
1
Kingston upon Thames
0.7%
1
Southwark
0.7%
1
Sutton
0.7%
1
Waltham Forest
0.7%
1
la_east_mids Which local authority do you live in?
Base: 66
Lincolnshire
21.2%
14
Derbyshire
15.2%
10
Leicestershire
13.6%
9
Nottinghamshire
13.6%
9
Leicester
10.6%
7
Nottingham
9.1%
6
Derby
6.1%
4
North Northamptonshire
6.1%
4
West Northamptonshire
4.5%
3
la_south_east Which local authority do you live in?
Base: 134
Hampshire
20.9%
28
Kent
17.9%
24
Buckinghamshire
8.2%
11
East Sussex
6.7%
9
Oxfordshire
6.7%
9
Southampton
6.7%
9
Brighton and Hove
6.0%
8
Milton Keynes
4.5%
6
Portsmouth
4.5%
6
Surrey
4.5%
6
Reading
3.0%
4
Bracknell Forest
2.2%
3
Medway
2.2%
3
West Sussex
2.2%
3
Isle of Wight
0.7%
1
Slough
0.7%
1
West Berkshire
0.7%
1
Windsor and Maidenhead
0.7%
1
Wokingham
0.7%
1
la_east_england Which local authority do you live in?
Base: 95
Essex
29.5%
28
Cambridgeshire
24.2%
23
Norfolk
13.7%
13
Hertfordshire
12.6%
12
Suffolk
9.5%
9
Bedford
3.2%
3
Central Bedfordshire
2.1%
2
Luton
2.1%
2
Peterborough
2.1%
2
Thurrock
1.1%
1
la_north_west Which local authority do you live in?
Base: 125
Manchester
35.2%
44
Liverpool
11.2%
14
Lancashire
10.4%
13
Cheshire West and Chester
7.2%
9
Rochdale
4.0%
5
Blackburn with Darwen
3.2%
4
Blackpool
3.2%
4
Warrington
3.2%
4
Westmorland and Furness
3.2%
4
Cheshire East
2.4%
3
St Helens
2.4%
3
Bolton
1.6%
2
Halton
1.6%
2
Sefton
1.6%
2
Tameside
1.6%
2
Wigan
1.6%
2
Wirral
1.6%
2
Bury
0.8%
1
Cumberland
0.8%
1
Oldham
0.8%
1
Salford
0.8%
1
Stockport
0.8%
1
Trafford
0.8%
1
la_north_east Which local authority do you live in?
Base: 48
County Durham
31.2%
15
Northumberland
14.6%
7
Newcastle upon Tyne
12.5%
6
Middlesbrough
10.4%
5
North Tyneside
8.3%
4
Stockton-on-Tees
8.3%
4
Darlington
4.2%
2
Redcar and Cleveland
4.2%
2
Gateshead
2.1%
1
Hartlepool
2.1%
1
South Tyneside
2.1%
1
la_west_mids Which local authority do you live in?
Base: 80
Birmingham
38.8%
31
Coventry
12.5%
10
Worcestershire
8.8%
7
Sandwell
7.5%
6
Wolverhampton
6.2%
5
Walsall
5.0%
4
Dudley
3.8%
3
County of Herefordshire
3.8%
3
Shropshire
3.8%
3
Solihull
2.5%
2
Staffordshire
2.5%
2
Stoke-on-Trent
2.5%
2
Warwickshire
2.5%
2
la_south_west Which local authority do you live in?
Base: 94
City of Bristol
14.9%
14
Devon
11.7%
11
Gloucestershire
11.7%
11
Bournemouth, Christchurch and Poole
10.6%
10
Wiltshire
10.6%
10
Somerset
9.6%
9
Cornwall
6.4%
6
Dorset
6.4%
6
Plymouth
5.3%
5
Bath and North East Somerset
4.3%
4
South Gloucestershire
3.2%
3
Swindon
3.2%
3
North Somerset
2.1%
2
la_yorkshire_humber Which local authority do you live in?
Base: 101
Bradford
15.8%
16
Sheffield
13.9%
14
North Yorkshire
12.9%
13
Leeds
11.9%
12
Doncaster
6.9%
7
Kirklees
6.9%
7
North East Lincolnshire
5.9%
6
Calderdale
5.0%
5
City of Kingston upon Hull
5.0%
5
East Riding of Yorkshire
4.0%
4
Barnsley
3.0%
3
Wakefield
3.0%
3
York
3.0%
3
North Lincolnshire
2.0%
2
Rotherham
1.0%
1
scot_region Which electoral region of Scotland do you live in?
Base: 51
Glasgow
31.4%
16
Central Scotland
15.7%
8
North East Scotland
13.7%
7
South Scotland
11.8%
6
West Scotland
9.8%
5
Mid Scotland and Fife
7.8%
4
Lothian
5.9%
3
Highlands and Islands
3.9%
2
la_scotland Which council area do you live in?
Base: 51
Glasgow City
15.7%
8
City of Edinburgh
11.8%
6
Aberdeen City
9.8%
5
Fife
7.8%
4
East Ayrshire
5.9%
3
Midlothian
5.9%
3
North Ayrshire
5.9%
3
Aberdeenshire
3.9%
2
Dundee City
3.9%
2
East Renfrewshire
3.9%
2
Falkirk
3.9%
2
South Ayrshire
3.9%
2
Argyll and Bute
2.0%
1
Dumfries and Galloway
2.0%
1
Highland
2.0%
1
North Lanarkshire
2.0%
1
Perth and Kinross
2.0%
1
Renfrewshire
2.0%
1
Scottish Borders
2.0%
1
South Lanarkshire
2.0%
1
West Lothian
2.0%
1
la_wales In which local authority do you live?
Base: 50
Cardiff // Caerdydd
22.0%
11
Carmarthenshire // Sir Gaerfyrddin
10.0%
5
Conwy // Conwy
10.0%
5
Flintshire // Sir y Fflint
8.0%
4
Blaenau Gwent // Blaenau Gwent
6.0%
3
Torfaen // Torfaen
6.0%
3
Bridgend // Pen-y-bont ar Ogwr
4.0%
2
Newport // Casnewydd
4.0%
2
Pembrokeshire // Sir Benfro
4.0%
2
Rhondda Cynon Taf // Rhondda Cynon Taf
4.0%
2
Swansea // Abertawe
4.0%
2
Wrexham // Wrecsam
4.0%
2
Ceredigion // Ceredigion
2.0%
1
Denbighshire // Sir Ddinbych
2.0%
1
Gwynedd // Gwynedd
2.0%
1
Isle of Anglesey // Ynys Môn
2.0%
1
Neath Port Talbot // Castell-nedd Port Talbot
2.0%
1
Powys // Powys
2.0%
1
Vale of Glamorgan // Bro Morgannwg
2.0%
1
welsh_region **HIDDEN** Welsh Region From LA
Base: 50
North Wales
28.0%
14
South Wales Central
28.0%
14
Mid and West Wales
18.0%
9
South Wales East
16.0%
8
South Wales West
10.0%
5
la_northern_ireland Which local authority do you live in?
Base: 28
Belfast
25.0%
7
Ards and North Down
21.4%
6
Armagh City, Banbridge and Craigavon
14.3%
4
Derry City and Strabane
7.1%
2
Fermanagh and Omagh
7.1%
2
Newry, Mourne and Down
7.1%
2
Antrim and Newtownabbey
3.6%
1
Causeway Coast and Glens
3.6%
1
Lisburn and Castlereagh
3.6%
1
Mid Ulster
3.6%
1
Mid and East Antrim
3.6%
1
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 1015
2
50.3%
511
1 (only me)
20.2%
205
3
15.0%
152
4
10.0%
101
5
3.6%
37
6 or more
0.9%
9
computationalchildren How many children aged 13 or under live in your household?
Base: 1015
0 (no children aged 13 or under)
54.6%
554
2
25.0%
254
1
17.1%
174
3
2.7%
27
4
0.4%
4
5
0.1%
1
6 or more
0.1%
1
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 1015
£20,000 - £29,999
13.7%
139
£100,000 - £149,999
12.4%
126
£30,000 - £39,999
10.2%
104
£40,000 - £49,999
8.6%
87
£10,000 - £14,999
6.9%
70
Less than £10,000
6.4%
65
£15,000 - £19,999
6.4%
65
£50,000 - £59,999
5.7%
58
£60,000 - £69,999
5.5%
56
£70,000 - £79,999
5.4%
55
£90,000 - £99,999
4.4%
45
£200,000 or more
4.2%
43
£150,000 - £199,999
3.8%
39
£80,000 - £89,999
2.7%
27
Prefer not to say
2.5%
25
Don't know
1.1%
11
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 36
Less than £20,000
44.4%
16
Between £20,000 and £39,999
27.8%
10
Between £40,000 and £59,999
16.7%
6
£60,000 or more
11.1%
4
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 1015
£40,000+
43.4%
441
£20,000 - £39,999
29.7%
301
£0 - £19,999
26.9%
273
emp1 Which of the following best describes your current employment status?
Base: 1015
Employed full-time (More than 30 hours per week)
53.3%
541
Employed part-time (Up to 30 hours per week)
14.9%
151
Retired
11.9%
121
Unemployed
5.5%
56
Unable to work due to long-term illness or disability
4.8%
49
Family carer / homemaker
3.5%
36
Self-employed
3.3%
34
Student
2.3%
23
Unpaid volunteer
0.4%
4
emp2 Are you currently also in any paid employment alongside your studies?
Base: 23
Employed part-time (Up to 30 hours per week)
52.2%
12
Not Employed
43.5%
10
Self Employed
4.3%
1
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 1015
Owned outright
42.0%
426
Owned with a mortgage or loan
21.9%
222
Rented from private landlord or letting agency
13.4%
136
Rented from Council (Local Authority)
9.4%
95
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
8.2%
83
Living rent free
2.4%
24
Shared ownership - with a mortgage and paying rent
1.3%
13
Other private rented
0.8%
8
Rented from a relative or friend of household member
0.6%
6
Tied accommodation (accommodation provided by employer of a household member)
0.2%
2
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 1015
Higher managerial roles, administrative or professional
25.9%
263
Supervisory or clerical and junior managerial roles, administrative or professional
19.4%
197
Intermediate managerial roles, administrative or professional
19.2%
195
Skilled manual worker
10.6%
108
Pensioner
8.4%
85
Unemployed
7.7%
78
Semi-skilled and unskilled manual worker
7.4%
75
Casual worker
1.4%
14
se_group *Hidden* Question for Socio-Economic Groups
Base: 1015
ABC1
64.5%
655
C2DE
35.5%
360
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 40
No Qualifications
100.0%
40
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 39
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
39
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 73
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
73
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 40
A formal Apprenticeship
100.0%
40
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 115
NVQs / GNVQs / RSA Diploma
100.0%
115
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 16
Standard Grade
100.0%
16
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 311
GCSEs / O-Levels / CSEs
100.0%
311
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 44
Highers / Advanced Highers
100.0%
44
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 44
AS-Levels
100.0%
44
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 159
A-Levels
100.0%
159
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 24
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
24
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 30
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
30
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 56
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
56
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 54
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
54
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 478
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
478
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 8
Award
100.0%
8
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 15
Certificate (Other)
100.0%
15
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 15
Diploma (Other)
100.0%
15
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 23
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
23
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 115
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
38.3%
44
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
31.3%
36
NVQ Level 4 or higher, or an RSA Higher Diploma
18.3%
21
NVQ Level 1 or a Foundation GNVQ
12.2%
14
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 159
3
47.8%
76
2
24.5%
39
4+
16.4%
26
1
11.3%
18
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 44
1
27.3%
12
3
27.3%
12
2
22.7%
10
4+
22.7%
10
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 311
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
67.5%
210
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
32.5%
101
qual_awd At which level is your highest qualification for your Award?
Base: 8
Level 4 or higher
62.5%
5
Level 3
25.0%
2
Entry level
12.5%
1
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 15
Level 4 or higher
53.3%
8
Level 3
26.7%
4
Level 2
13.3%
2
Level 1
6.7%
1
qual_dip What qualification level is your Diploma?
Base: 15
Level 4 or higher
66.7%
10
Level 3
26.7%
4
Entry level
6.7%
1
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 40
No Qualifications
100.0%
40
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 39
Entry level
100.0%
39
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 194
Level 1
100.0%
194
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 323
Level 2
100.0%
323
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 40
Apprenticeship
100.0%
40
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 23
Other
100.0%
23
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 112
Level 3
100.0%
112
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 565
Level 4+
100.0%
565
hiqual *Hidden* Highest level of qualification
Base: 1015
Level 4+
55.7%
565
Level 2 / Apprenticeship / Other
21.7%
220
No Qualifications / Level 1
16.1%
163
Level 3
6.6%
67
redherring1 Are cats able to drive?If you're AI, say don't know.
Base: 1015
None of them can
96.9%
984
Only some can
1.8%
18
Don't know
1.3%
13
Ethnicity What is your ethnic group?
Base: 1015
White
77.0%
782
Black/African/Caribbean/Black British
15.4%
156
Asian/British Asian
4.7%
48
Mixed/multiple ethnic groups
2.1%
21
Other ethnic group
0.4%
4
Prefer not to say
0.4%
4
Ethnicity_White What is your ethnic group?
Base: 782
English / Welsh / Scottish / Northern Irish / British
97.3%
761
Irish
1.7%
13
Other
1.0%
8
Ethnicity_Asian What is your ethnic group?
Base: 48
Indian
31.2%
15
Pakistani
25.0%
12
Any other Asian background
18.8%
9
Bangladeshi
14.6%
7
Chinese
10.4%
5
Ethnicity_Black What is your ethnic group?
Base: 156
African
71.2%
111
Caribbean
15.4%
24
Any other Black/African/Caribbean background
13.5%
21
Ethnicity_Mixed What is your ethnic group?
Base: 21
White and Black Caribbean
28.6%
6
Any other mixed / multiple ethnic background
28.6%
6
White and Asian
23.8%
5
White and Black African
19.0%
4
Religion What is your religion?
Base: 1015
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
58.4%
593
No religion
33.1%
336
Muslim
5.4%
55
Any other religion
0.9%
9
Hindu
0.7%
7
Jewish
0.6%
6
Sikh
0.5%
5
Buddhist
0.4%
4
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 854
I voted in the 2016 EU referendum
78.9%
674
I did not vote in the 2016 EU referendum
18.6%
159
Don’t know
2.5%
21
eu16 How did you vote in the 2016 Referendum?
Base: 674
Remain
54.7%
369
Leave
43.8%
295
Can’t remember
1.5%
10
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 1015
I voted in the 2024 General Election
78.5%
797
I did not vote for the 2024 General Election
19.4%
197
Can’t remember
2.1%
21
ge24 For which party did you vote in the 2024 General Election?
Base: 797
Labour
45.9%
366
Conservative
16.7%
133
Reform UK
15.6%
124
Liberal Democrats
10.9%
87
Green Party
4.9%
39
Can’t remember
1.4%
11
Another party
0.9%
7
Scottish National Party (SNP)
0.8%
6
Plaid Cymru
0.8%
6
Sinn Fein
0.6%
5
Democratic Unionist Party
0.6%
5
SDLP
0.5%
4
UUP
0.4%
3
Alliance
0.1%
1
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 1015
10 - Certain to vote
53.7%
545
9
9.9%
100
0 - Would not vote
9.2%
93
8
7.8%
79
5
5.8%
59
7
4.9%
50
6
3.1%
31
4
1.9%
19
2
1.7%
17
1
1.1%
11
3
1.1%
11
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 922
Labour
32.6%
301
Reform UK
24.5%
226
Conservative
13.2%
122
Liberal Democrats
10.5%
97
Undecided
9.7%
89
Green Party
4.4%
41
Another party
1.7%
16
Scottish National Party (SNP)
0.7%
6
Plaid Cymru
0.7%
6
Democratic Unionist Party
0.5%
5
Sinn Fein
0.4%
4
Alliance
0.3%
3
SDLP
0.3%
3
UUP
0.2%
2
PBP
0.1%
1
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 1015
Labour
29.6%
300
I don’t feel close to any political party
21.9%
222
Reform UK
19.4%
197
Conservative
11.8%
120
Liberal Democrats
8.5%
86
Green Party
4.6%
47
Another party
1.0%
10
Scottish National Party (SNP)
0.7%
7
Plaid Cymru
0.6%
6
Sinn Fein
0.5%
5
Democratic Unionist Party
0.4%
4
Alliance
0.4%
4
UUP
0.3%
3
SDLP
0.3%
3
TUV
0.1%
1
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 783
10 - Very close
30.4%
238
8
19.0%
149
9
15.3%
120
7
14.8%
116
6
8.0%
63
5
6.5%
51
4
2.6%
20
3
1.1%
9
0 - Not close at all
0.6%
5
2
0.6%
5
1
0.5%
4
Don’t know
0.4%
3
best_pm Which of the following party leaders would make the best Prime Minister?
Base: 1015
Keir Starmer
36.7%
373
Don't know
25.5%
259
Nigel Farage
24.2%
246
Kemi Badenoch
13.5%
137
econtrust_1 Who do you trust more on the economy?
Base: 1015
Keir Starmer
42.6%
432
Don't know
31.1%
316
Kemi Badenoch
26.3%
267
econtrust_2 Who do you trust more on the economy?
Base: 1015
Labour Chancellor of the Exchequer, Rachel Reeves
40.0%
406
Don't know
31.0%
315
Conservative Shadow Chancellor of the Exchequer, Mel Stride
29.0%
294
kemiapp1 Which of the following statements is closest to your view?
Base: 1015
Kemi Badenoch is doing well as a leader of the Conservative Party
35.9%
364
Kemi Badenoch is not doing well as a leader of the Conservative Party
34.6%
351
Don't know
29.6%
300
keirapp1 Which of the following statements is closest to your view?
Base: 1015
Keir Starmer is not doing well as a leader of the Labour Party
46.2%
469
Keir Starmer is doing well as a leader of the Labour Party
38.5%
391
Don't know
15.3%
155
farageapp1 Which of the following statements is closest to your view?
Base: 1015
Nigel Farage is doing well as a leader of Reform UK
48.6%
493
Nigel Farage is not doing well as a leader of Reform UK
30.1%
306
Don't know
21.3%
216
leaderlike_1 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Kemi Badenoch
Base: 1015
Neither like nor dislike
27.2%
276
Somewhat like
21.7%
220
Strongly dislike
16.6%
168
Somewhat dislike
13.8%
140
Strongly like
12.6%
128
Don’t know
4.8%
49
Have not heard of
3.3%
34
leaderlike_2 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Keir Starmer
Base: 1015
Strongly dislike
29.5%
299
Strongly like
21.3%
216
Somewhat like
18.1%
184
Neither like nor dislike
15.8%
160
Somewhat dislike
11.8%
120
Don’t know
2.9%
29
Have not heard of
0.7%
7
leaderlike_3 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Ed Davey
Base: 1015
Neither like nor dislike
33.9%
344
Somewhat like
23.3%
237
Somewhat dislike
10.7%
109
Strongly dislike
10.1%
103
Strongly like
8.5%
86
Don’t know
8.0%
81
Have not heard of
5.4%
55
leaderlike_4 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Nigel Farage
Base: 1015
Somewhat like
23.8%
242
Strongly dislike
20.8%
211
Strongly like
20.4%
207
Neither like nor dislike
20.2%
205
Somewhat dislike
10.2%
104
Don’t know
3.6%
37
Have not heard of
0.9%
9
leaderqual_1 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Honesty
Base: 1015
Keir Starmer
27.7%
281
None
23.8%
242
Nigel Farage
22.9%
232
Kemi Badenoch
14.7%
149
Don't know
10.9%
111
leaderqual_2 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Competence
Base: 1015
Keir Starmer
30.7%
312
Nigel Farage
23.1%
234
None
21.1%
214
Kemi Badenoch
14.8%
150
Don't know
10.3%
105
leaderqual_3 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Out of touch with ordinary people
Base: 1015
Keir Starmer
41.6%
422
Nigel Farage
18.4%
187
Kemi Badenoch
16.0%
162
None
15.1%
153
Don't know
9.0%
91
leaderqual_4 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Genuine
Base: 1015
Keir Starmer
29.3%
297
Nigel Farage
24.6%
250
None
22.4%
227
Kemi Badenoch
14.5%
147
Don't know
9.3%
94
leaderqual_5 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Strong leadership
Base: 1015
Keir Starmer
30.7%
312
Nigel Farage
25.3%
257
None
21.0%
213
Kemi Badenoch
13.8%
140
Don't know
9.2%
93
leaderqual_6 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Calmness
Base: 1015
Keir Starmer
34.6%
351
Nigel Farage
22.8%
231
None
17.1%
174
Kemi Badenoch
15.7%
159
Don't know
9.9%
100
leaderqual_7 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Irrationality
Base: 1015
Keir Starmer
30.1%
306
Nigel Farage
24.6%
250
None
17.8%
181
Kemi Badenoch
15.0%
152
Don't know
12.4%
126
leaderqual_8 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Intelligence
Base: 1015
Keir Starmer
32.0%
325
Nigel Farage
22.9%
232
None
18.7%
190
Kemi Badenoch
16.2%
164
Don't know
10.2%
104
leaderqual_9 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Pessimism
Base: 1015
Keir Starmer
25.6%
260
None
21.9%
222
Nigel Farage
20.8%
211
Don't know
18.7%
190
Kemi Badenoch
13.0%
132
leaderqual_10 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Reliability
Base: 1015
Keir Starmer
30.0%
305
Nigel Farage
22.5%
228
None
21.4%
217
Kemi Badenoch
16.1%
163
Don't know
10.0%
102
leaderqual_11 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Decisiveness
Base: 1015
Nigel Farage
26.4%
268
Keir Starmer
26.0%
264
None
22.0%
223
Kemi Badenoch
13.4%
136
Don't know
12.2%
124
leaderqual_12 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Empathy
Base: 1015
Keir Starmer
29.0%
294
None
23.8%
242
Nigel Farage
20.3%
206
Kemi Badenoch
16.7%
170
Don't know
10.1%
103
issuesgovt_1 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Education
Base: 1015
3
24.5%
249
4
20.1%
204
5 - Very confident
20.1%
204
1 - Not confident at all
18.5%
188
2
12.5%
127
Don't know
4.2%
43
issuesgovt_2 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The environment
Base: 1015
3
23.1%
234
1 - Not confident at all
20.3%
206
4
19.4%
197
5 - Very confident
17.1%
174
2
15.7%
159
Don't know
4.4%
45
issuesgovt_3 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Immigration
Base: 1015
1 - Not confident at all
32.5%
330
3
21.5%
218
4
15.1%
153
5 - Very confident
15.0%
152
2
12.5%
127
Don't know
3.4%
35
issuesgovt_4 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Industrial relations
Base: 1015
3
26.3%
267
4
20.0%
203
1 - Not confident at all
19.0%
193
5 - Very confident
16.5%
167
2
12.7%
129
Don't know
5.5%
56
issuesgovt_5 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The NHS
Base: 1015
1 - Not confident at all
22.5%
228
3
22.3%
226
4
20.8%
211
5 - Very confident
17.5%
178
2
13.7%
139
Don't know
3.3%
33
issuesgovt_6 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Refugees and asylum seekers
Base: 1015
1 - Not confident at all
33.1%
336
3
22.3%
226
4
16.3%
165
2
12.4%
126
5 - Very confident
11.7%
119
Don't know
4.2%
43
issuesgovt_7 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Climate change
Base: 1015
3
26.2%
266
1 - Not confident at all
21.5%
218
4
19.8%
201
2
14.6%
148
5 - Very confident
13.3%
135
Don't know
4.6%
47
issuesgovt_8 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The economy
Base: 1015
1 - Not confident at all
25.8%
262
3
22.2%
225
4
19.0%
193
5 - Very confident
16.5%
167
2
13.6%
138
Don't know
3.0%
30
issuesgovt_9 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? National security
Base: 1015
3
22.5%
228
4
22.3%
226
1 - Not confident at all
20.9%
212
5 - Very confident
18.6%
189
2
12.2%
124
Don't know
3.5%
36
issuesgovt_10 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Housing
Base: 1015
3
25.1%
255
1 - Not confident at all
21.6%
219
4
20.2%
205
5 - Very confident
15.1%
153
2
14.6%
148
Don't know
3.4%
35
issuesbadenoch_1 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Education
Base: 1015
3
23.2%
235
1 - Not confident at all
19.6%
199
4
16.4%
166
5 - Very confident
16.3%
165
2
16.0%
162
Don't know
8.7%
88
issuesbadenoch_2 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The environment
Base: 1015
3
22.6%
229
1 - Not confident at all
21.6%
219
4
18.5%
188
2
15.6%
158
5 - Very confident
12.6%
128
Don't know
9.2%
93
issuesbadenoch_3 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Immigration
Base: 1015
1 - Not confident at all
26.4%
268
3
18.9%
192
4
18.4%
187
2
14.2%
144
5 - Very confident
13.7%
139
Don't know
8.4%
85
issuesbadenoch_4 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Industrial relations
Base: 1015
3
23.7%
241
1 - Not confident at all
21.3%
216
4
17.3%
176
2
15.1%
153
5 - Very confident
13.1%
133
Don't know
9.5%
96
issuesbadenoch_5 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The NHS
Base: 1015
1 - Not confident at all
24.0%
244
3
22.0%
223
4
17.3%
176
2
15.1%
153
5 - Very confident
13.6%
138
Don't know
8.0%
81
issuesbadenoch_6 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Refugees and asylum seekers
Base: 1015
1 - Not confident at all
26.2%
266
3
21.2%
215
4
15.7%
159
2
14.8%
150
5 - Very confident
14.2%
144
Don't know
8.0%
81
issuesbadenoch_7 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Climate change
Base: 1015
3
22.6%
229
1 - Not confident at all
22.5%
228
2
16.8%
171
4
16.5%
167
5 - Very confident
12.5%
127
Don't know
9.2%
93
issuesbadenoch_8 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The economy
Base: 1015
3
24.1%
245
1 - Not confident at all
21.3%
216
4
17.7%
180
5 - Very confident
14.5%
147
2
14.2%
144
Don't know
8.2%
83
issuesbadenoch_9 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? National security
Base: 1015
3
22.2%
225
1 - Not confident at all
21.0%
213
4
19.7%
200
5 - Very confident
14.8%
150
2
13.7%
139
Don't know
8.7%
88
issuesbadenoch_10 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Housing
Base: 1015
3
23.3%
237
1 - Not confident at all
21.1%
214
2
17.5%
178
4
16.9%
172
5 - Very confident
13.1%
133
Don't know
8.0%
81
issuesstarmer_1 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Education
Base: 1015
1 - Not confident at all
26.4%
268
3
20.2%
205
4
19.5%
198
5 - Very confident
17.4%
177
2
11.0%
112
Don't know
5.4%
55
issuesstarmer_2 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The environment
Base: 1015
1 - Not confident at all
26.5%
269
3
20.5%
208
4
17.6%
179
5 - Very confident
17.2%
175
2
13.3%
135
Don't know
4.8%
49
issuesstarmer_3 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Immigration
Base: 1015
1 - Not confident at all
33.7%
342
4
16.9%
172
3
16.7%
169
5 - Very confident
16.4%
166
2
11.8%
120
Don't know
4.5%
46
issuesstarmer_4 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Industrial relations
Base: 1015
1 - Not confident at all
25.6%
260
3
19.3%
196
4
19.3%
196
5 - Very confident
16.6%
168
2
13.2%
134
Don't know
6.0%
61
issuesstarmer_5 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The NHS
Base: 1015
1 - Not confident at all
27.1%
275
5 - Very confident
19.1%
194
3
18.3%
186
4
17.5%
178
2
12.9%
131
Don't know
5.0%
51
issuesstarmer_6 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Refugees and asylum seekers
Base: 1015
1 - Not confident at all
34.7%
352
3
18.5%
188
4
15.5%
157
5 - Very confident
15.3%
155
2
10.6%
108
Don't know
5.4%
55
issuesstarmer_7 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Climate change
Base: 1015
1 - Not confident at all
26.5%
269
3
22.0%
223
4
17.2%
175
5 - Very confident
15.7%
159
2
13.1%
133
Don't know
5.5%
56
issuesstarmer_8 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The economy
Base: 1015
1 - Not confident at all
29.9%
303
3
18.0%
183
5 - Very confident
17.9%
182
4
17.3%
176
2
11.9%
121
Don't know
4.9%
50
issuesstarmer_9 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? National security
Base: 1015
1 - Not confident at all
26.5%
269
5 - Very confident
19.3%
196
3
19.2%
195
4
19.1%
194
2
10.6%
108
Don't know
5.2%
53
issuesstarmer_10 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Housing
Base: 1015
1 - Not confident at all
26.0%
264
3
20.1%
204
4
19.9%
202
5 - Very confident
16.4%
166
2
12.6%
128
Don't know
5.0%
51
issuesfarage_1 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Education
Base: 1015
3
23.3%
237
1 - Not confident at all
21.9%
222
4
18.2%
185
5 - Very confident
17.2%
175
2
12.4%
126
Don't know
6.9%
70
issuesfarage_2 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The environment
Base: 1015
1 - Not confident at all
23.1%
234
3
22.6%
229
5 - Very confident
17.2%
175
4
17.1%
174
2
13.8%
140
Don't know
6.2%
63
issuesfarage_3 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Immigration
Base: 1015
5 - Very confident
23.1%
234
1 - Not confident at all
20.9%
212
4
20.9%
212
3
19.3%
196
2
10.6%
108
Don't know
5.2%
53
issuesfarage_4 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Industrial relations
Base: 1015
1 - Not confident at all
21.7%
220
3
21.6%
219
4
19.5%
198
5 - Very confident
17.8%
181
2
11.8%
120
Don't know
7.6%
77
issuesfarage_5 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The NHS
Base: 1015
3
23.6%
240
1 - Not confident at all
23.3%
236
5 - Very confident
17.8%
181
4
17.2%
175
2
12.5%
127
Don't know
5.5%
56
issuesfarage_6 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Refugees and asylum seekers
Base: 1015
5 - Very confident
22.9%
232
1 - Not confident at all
21.9%
222
4
19.7%
200
3
18.5%
188
2
11.0%
112
Don't know
6.0%
61
issuesfarage_7 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Climate change
Base: 1015
1 - Not confident at all
24.3%
247
3
22.6%
229
5 - Very confident
16.3%
165
4
15.3%
155
2
14.2%
144
Don't know
7.4%
75
issuesfarage_8 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The economy
Base: 1015
1 - Not confident at all
22.4%
227
3
21.8%
221
4
20.1%
204
5 - Very confident
17.2%
175
2
12.3%
125
Don't know
6.2%
63
issuesfarage_9 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? National security
Base: 1015
3
21.6%
219
5 - Very confident
20.9%
212
1 - Not confident at all
20.7%
210
4
20.0%
203
2
10.9%
111
Don't know
5.9%
60
issuesfarage_10 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Housing
Base: 1015
3
22.6%
229
1 - Not confident at all
20.7%
210
4
20.7%
210
5 - Very confident
16.0%
162
2
13.6%
138
Don't know
6.5%
66
likedislikeparty_1 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Conservative
Base: 1015
Somewhat like
23.5%
239
Neither like nor dislike
22.9%
232
Strongly dislike
18.8%
191
Somewhat dislike
15.9%
161
Strongly like
12.6%
128
Don’t know
3.9%
40
Have not heard of
2.4%
24
likedislikeparty_2 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Labour
Base: 1015
Strongly dislike
24.7%
251
Strongly like
21.9%
222
Somewhat like
19.8%
201
Neither like nor dislike
15.4%
156
Somewhat dislike
12.9%
131
Don’t know
3.7%
38
Have not heard of
1.6%
16
likedislikeparty_3 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Liberal Democrat
Base: 1015
Neither like nor dislike
32.7%
332
Somewhat like
22.9%
232
Somewhat dislike
13.8%
140
Strongly dislike
12.1%
123
Strongly like
11.5%
117
Don’t know
5.0%
51
Have not heard of
2.0%
20
likedislikeparty_4 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Scottish National Party
Base: 51
Somewhat like
23.5%
12
Strongly dislike
23.5%
12
Neither like nor dislike
17.6%
9
Strongly like
13.7%
7
Somewhat dislike
13.7%
7
Don’t know
7.8%
4
likedislikeparty_5 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Plaid Cymru
Base: 50
Somewhat like
30.0%
15
Strongly like
20.0%
10
Neither like nor dislike
20.0%
10
Strongly dislike
14.0%
7
Somewhat dislike
12.0%
6
Don’t know
4.0%
2
likedislikeparty_6 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Green Party
Base: 1015
Neither like nor dislike
32.9%
334
Somewhat like
23.1%
234
Somewhat dislike
13.5%
137
Strongly dislike
12.6%
128
Strongly like
10.6%
108
Don’t know
5.6%
57
Have not heard of
1.7%
17
likedislikeparty_7 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Reform UK
Base: 1015
Somewhat like
24.9%
253
Neither like nor dislike
20.3%
206
Strongly like
19.4%
197
Strongly dislike
19.1%
194
Somewhat dislike
10.4%
106
Don’t know
4.5%
46
Have not heard of
1.3%
13
poltrust_1 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Environment / Climate Change
Base: 1015
Labour
24.5%
249
None
20.4%
207
Reform UK
17.0%
173
Green Party
15.0%
152
Conservative
14.0%
142
Liberal Democrats
9.1%
92
poltrust_2 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Cost of living
Base: 1015
Labour
28.2%
286
Reform UK
20.8%
211
None
20.6%
209
Conservative
15.5%
157
Liberal Democrats
10.0%
101
Green Party
5.0%
51
poltrust_3 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Health and the NHS
Base: 1015
Labour
28.9%
293
None
20.1%
204
Reform UK
19.1%
194
Conservative
14.7%
149
Liberal Democrats
10.5%
107
Green Party
6.7%
68
poltrust_4 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? The economy generally
Base: 1015
Labour
27.4%
278
None
20.3%
206
Reform UK
19.1%
194
Conservative
16.8%
171
Liberal Democrats
9.8%
99
Green Party
6.6%
67
poltrust_5 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Housing
Base: 1015
Labour
30.0%
304
None
20.7%
210
Reform UK
18.5%
188
Conservative
13.2%
134
Liberal Democrats
10.8%
110
Green Party
6.8%
69
poltrust_6 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Energy
Base: 1015
Labour
26.4%
268
None
20.2%
205
Reform UK
18.5%
188
Conservative
14.2%
144
Green Party
10.5%
107
Liberal Democrats
10.1%
103
poltrust_7 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Crime
Base: 1015
Labour
25.1%
255
Reform UK
22.7%
230
None
21.8%
221
Conservative
16.5%
167
Liberal Democrats
9.4%
95
Green Party
4.6%
47
poltrust_8 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Education
Base: 1015
Labour
28.9%
293
None
20.0%
203
Reform UK
18.5%
188
Conservative
14.9%
151
Liberal Democrats
11.1%
113
Green Party
6.6%
67
poltrust_9 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Defence
Base: 1015
Labour
27.5%
279
Reform UK
21.1%
214
None
20.4%
207
Conservative
15.7%
159
Liberal Democrats
9.0%
91
Green Party
6.4%
65
poltrust_10 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Immigration
Base: 1015
Reform UK
29.8%
302
Labour
23.6%
240
None
19.2%
195
Conservative
11.4%
116
Liberal Democrats
10.0%
102
Green Party
5.9%
60
poltrust_11 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Transport
Base: 1015
Labour
28.4%
288
None
22.1%
224
Reform UK
19.2%
195
Conservative
13.9%
141
Liberal Democrats
9.4%
95
Green Party
7.1%
72
poltrust_12 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Pensions
Base: 1015
Labour
25.5%
259
None
22.0%
223
Reform UK
20.1%
204
Conservative
15.5%
157
Liberal Democrats
11.3%
115
Green Party
5.6%
57
poltrust_13 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Jobs
Base: 1015
Labour
29.6%
300
Reform UK
20.8%
211
None
19.8%
201
Conservative
14.6%
148
Liberal Democrats
10.0%
101
Green Party
5.3%
54
poltrust_14 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Foreign policy
Base: 1015
Labour
24.8%
252
Reform UK
23.0%
233
None
20.2%
205
Conservative
16.8%
171
Liberal Democrats
10.2%
104
Green Party
4.9%
50
poltrust_15 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Welfare benefits
Base: 1015
Labour
27.6%
280
None
20.3%
206
Reform UK
19.5%
198
Conservative
15.7%
159
Liberal Democrats
10.1%
103
Green Party
6.8%
69
poltrust_16 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Culture
Base: 1015
Labour
26.2%
266
None
20.7%
210
Reform UK
20.4%
207
Conservative
14.9%
151
Liberal Democrats
11.7%
119
Green Party
6.1%
62
ltv_parties_1 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Conservative
Base: 1015
0 - Very unlikely
24.0%
244
5
10.0%
102
10 - Very likely
9.5%
96
8
8.4%
85
4
7.9%
80
6
7.9%
80
7
7.5%
76
3
6.7%
68
2
6.5%
66
9
5.9%
60
1
5.7%
58
ltv_parties_2 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Labour
Base: 1015
0 - Very unlikely
27.8%
282
10 - Very likely
16.4%
166
5
8.6%
87
7
8.0%
81
8
8.0%
81
9
6.8%
69
3
5.8%
59
6
5.6%
57
4
4.5%
46
2
4.3%
44
1
4.2%
43
ltv_parties_3 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Liberal Democrats
Base: 1015
0 - Very unlikely
22.4%
227
5
13.7%
139
4
9.8%
99
6
8.7%
88
7
8.7%
88
3
7.7%
78
8
7.3%
74
2
6.8%
69
10 - Very likely
6.6%
67
9
4.7%
48
1
3.7%
38
ltv_parties_4 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Reform UK
Base: 1015
0 - Very unlikely
25.2%
256
10 - Very likely
16.4%
166
5
9.1%
92
8
8.2%
83
7
8.1%
82
9
7.2%
73
6
6.3%
64
4
5.8%
59
2
5.1%
52
3
4.5%
46
1
4.1%
42
ltv_parties_5 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Green Party
Base: 1015
0 - Very unlikely
26.6%
270
5
12.7%
129
6
9.0%
91
7
8.4%
85
4
7.7%
78
3
7.6%
77
2
7.0%
71
8
6.4%
65
9
5.3%
54
1
4.8%
49
10 - Very likely
4.5%
46
ltv_parties_6 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Scottish National Party
Base: 51
0 - Very unlikely
31.4%
16
10 - Very likely
11.8%
6
4
7.8%
4
8
7.8%
4
9
7.8%
4
1
5.9%
3
3
5.9%
3
5
5.9%
3
6
5.9%
3
7
5.9%
3
2
3.9%
2
ltv_parties_7 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Plaid Cymru
Base: 50
0 - Very unlikely
22.0%
11
6
18.0%
9
5
14.0%
7
7
10.0%
5
10 - Very likely
10.0%
5
2
8.0%
4
8
6.0%
3
1
4.0%
2
3
4.0%
2
4
2.0%
1
9
2.0%
1
redherring2 Which of the below is yellow?
Base: 1015
Lemon
100.0%
1015
q1_1 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Richard Madeley (ITV Good Morning Britain)
Base: 1015
5
14.1%
143
4
10.9%
111
7
10.6%
108
6
9.7%
98
3
9.3%
94
1 - Not at all likeable
8.9%
90
8
7.7%
78
10 - Very likeable
7.6%
77
2
6.5%
66
9
6.0%
61
I’ve never heard of this person
5.6%
57
Don't know
3.2%
32
q1_2 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Cat Deeley (ITV This Morning)
Base: 1015
5
16.0%
162
7
11.6%
118
6
11.2%
114
8
10.7%
109
4
9.4%
95
3
9.0%
91
10 - Very likeable
7.7%
78
9
5.6%
57
I’ve never heard of this person
5.4%
55
1 - Not at all likeable
5.3%
54
2
4.4%
45
Don't know
3.6%
37
q1_3 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Eamonn Holmes (GB News breakfast)
Base: 1015
5
14.4%
146
1 - Not at all likeable
11.6%
118
4
11.1%
113
6
10.2%
104
3
10.0%
101
7
8.9%
90
8
8.6%
87
10 - Very likeable
7.4%
75
2
6.9%
70
9
4.7%
48
I’ve never heard of this person
3.2%
32
Don't know
3.1%
31
q1_4 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Lorraine Kelly (ITV Lorraine)
Base: 1015
5
14.2%
144
6
12.8%
130
8
11.3%
115
4
10.7%
109
10 - Very likeable
10.6%
108
7
9.5%
96
3
8.6%
87
1 - Not at all likeable
7.0%
71
9
5.6%
57
2
4.2%
43
I’ve never heard of this person
3.0%
30
Don't know
2.5%
25
q1_5 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Ben Shephard (ITV This Morning)
Base: 1015
5
15.4%
156
7
12.7%
129
6
11.6%
118
10 - Very likeable
11.4%
116
4
9.6%
97
8
9.5%
96
9
7.9%
80
3
7.1%
72
I’ve never heard of this person
4.8%
49
Don't know
3.8%
39
1 - Not at all likeable
3.5%
36
2
2.7%
27
q1_6 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Naga Munchetty (BBC Breakfast)
Base: 1015
5
12.6%
128
4
11.6%
118
1 - Not at all likeable
11.5%
117
I’ve never heard of this person
10.1%
103
6
9.2%
93
8
8.8%
89
7
8.1%
82
10 - Very likeable
8.0%
81
3
7.9%
80
2
5.0%
51
9
4.1%
42
Don't know
3.1%
31
q1_7 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Charlie Stayt (BBC Breakfast)
Base: 1015
I’ve never heard of this person
16.2%
164
5
13.0%
132
4
10.7%
109
6
10.0%
101
7
8.4%
85
10 - Very likeable
8.1%
82
8
7.5%
76
3
7.4%
75
1 - Not at all likeable
5.4%
55
9
4.8%
49
2
4.4%
45
Don't know
4.1%
42
q1_8 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Helen Skelton (BBC Morning Live)
Base: 1015
5
15.9%
161
7
10.5%
107
I’ve never heard of this person
9.9%
100
4
9.7%
98
8
9.1%
92
10 - Very likeable
8.4%
85
6
8.1%
82
3
7.7%
78
9
6.5%
66
Don't know
5.3%
54
1 - Not at all likeable
4.8%
49
2
4.2%
43
q1_9 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Gethin Jones (BBC Morning Live)
Base: 1015
5
13.2%
134
I’ve never heard of this person
12.6%
128
4
11.2%
114
7
10.5%
107
6
9.7%
98
10 - Very likeable
9.1%
92
8
8.5%
86
3
6.9%
70
9
5.7%
58
1 - Not at all likeable
4.4%
45
Don't know
4.1%
42
2
4.0%
41
q1_10 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Kate Garraway (ITV Good Morning Britain)
Base: 1015
5
16.6%
168
7
11.3%
115
6
10.9%
111
8
10.7%
109
10 - Very likeable
10.0%
101
4
9.2%
93
3
7.1%
72
9
6.7%
68
1 - Not at all likeable
5.8%
59
2
4.1%
42
I’ve never heard of this person
4.1%
42
Don't know
3.4%
35
q1_11 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Ed Balls (ITV Good Morning Britain)
Base: 1015
5
13.8%
140
6
11.0%
112
7
10.9%
111
4
10.0%
102
1 - Not at all likeable
8.7%
88
3
8.1%
82
8
7.4%
75
10 - Very likeable
7.2%
73
I’ve never heard of this person
6.8%
69
2
6.6%
67
9
5.5%
56
Don't know
3.9%
40
q1_12 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Susanna Reid (ITV Good Morning Britain)
Base: 1015
5
15.6%
158
7
12.2%
124
6
10.3%
105
10 - Very likeable
9.6%
97
4
9.0%
91
8
8.9%
90
3
7.8%
79
I’ve never heard of this person
6.6%
67
9
6.4%
65
1 - Not at all likeable
6.2%
63
Don't know
4.1%
42
2
3.3%
34
q1_13 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Dermot O’Leary (ITV This Morning)
Base: 1015
5
15.9%
161
10 - Very likeable
11.8%
120
6
11.2%
114
8
10.8%
110
7
10.4%
106
4
10.1%
103
9
7.5%
76
3
7.1%
72
1 - Not at all likeable
5.2%
53
2
3.4%
35
I’ve never heard of this person
3.3%
34
Don't know
3.1%
31
q1_14 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Ruth Langsford (ITV Loose Women)
Base: 1015
5
17.4%
177
4
10.9%
111
6
9.5%
96
7
8.9%
90
8
8.4%
85
3
8.1%
82
10 - Very likeable
7.5%
76
I’ve never heard of this person
7.5%
76
1 - Not at all likeable
6.6%
67
9
6.2%
63
2
4.6%
47
Don't know
4.4%
45
q1_15 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Christine Lampard (ITV Loose Women)
Base: 1015
5
15.4%
156
6
11.0%
112
4
10.4%
106
7
9.8%
99
10 - Very likeable
8.5%
86
8
8.4%
85
I’ve never heard of this person
8.1%
82
3
7.9%
80
9
6.1%
62
1 - Not at all likeable
5.8%
59
Don't know
5.1%
52
2
3.5%
36
q1_16 q1 - On a scale of 1-10, with 1 being not at all and 10 being very, how likeable do you think the following people are: Kaye Adams (Loose Women)
Base: 1015
5
16.1%
163
I’ve never heard of this person
11.4%
116
4
10.4%
106
3
8.9%
90
6
8.7%
88
8
8.1%
82
7
7.9%
80
1 - Not at all likeable
7.3%
74
10 - Very likeable
6.5%
66
Don't know
5.4%
55
9
4.8%
49
2
4.5%
46
q2_1 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Richard Madeley (ITV Good Morning Britain)
Base: 1014
5
15.8%
160
7
11.3%
115
8
10.8%
110
4
10.3%
104
6
10.1%
102
10 - Very knowledgeable
8.5%
86
3
7.5%
76
9
6.6%
67
1 - Not knowledgeable at all
6.0%
61
Don't know
5.5%
56
I’ve never heard of this person
3.9%
40
2
3.6%
37
q2_2 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Cat Deeley (ITV This Morning)
Base: 1014
5
15.4%
156
6
11.3%
115
7
11.1%
113
4
10.7%
109
3
9.1%
92
8
8.6%
87
Don't know
7.8%
79
10 - Very knowledgeable
6.8%
69
9
5.9%
60
1 - Not knowledgeable at all
5.5%
56
I’ve never heard of this person
3.9%
40
2
3.7%
38
q2_3 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Eamonn Holmes (GB News breakfast)
Base: 1014
5
14.0%
142
4
12.1%
123
7
10.1%
102
6
9.5%
96
8
9.1%
92
10 - Very knowledgeable
9.1%
92
3
7.8%
79
1 - Not knowledgeable at all
7.1%
72
9
7.1%
72
2
6.0%
61
Don't know
5.5%
56
I’ve never heard of this person
2.7%
27
q2_4 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Lorraine Kelly (ITV Lorraine)
Base: 1014
5
13.6%
138
6
11.8%
120
8
11.1%
113
4
10.6%
107
7
10.2%
103
3
8.4%
85
10 - Very knowledgeable
8.1%
82
9
7.2%
73
Don't know
6.8%
69
1 - Not knowledgeable at all
5.9%
60
2
3.9%
40
I’ve never heard of this person
2.4%
24
q2_5 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Ben Shephard (ITV This Morning)
Base: 1014
5
15.3%
155
8
12.4%
126
7
12.0%
122
6
9.6%
97
4
9.5%
96
10 - Very knowledgeable
9.2%
93
9
8.4%
85
Don't know
6.9%
70
3
6.4%
65
1 - Not knowledgeable at all
4.4%
45
I’ve never heard of this person
3.2%
32
2
2.8%
28
q2_6 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Naga Munchetty (BBC Breakfast)
Base: 1014
5
13.6%
138
8
11.6%
118
4
10.1%
102
7
9.8%
99
6
9.2%
93
10 - Very knowledgeable
8.1%
82
9
7.8%
79
3
7.4%
75
I’ve never heard of this person
6.4%
65
1 - Not knowledgeable at all
6.2%
63
Don't know
6.1%
62
2
3.7%
38
q2_7 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Charlie Stayt (BBC Breakfast)
Base: 1014
5
13.8%
140
7
11.1%
113
8
10.6%
107
I’ve never heard of this person
10.5%
106
6
9.0%
91
10 - Very knowledgeable
8.7%
88
4
7.6%
77
Don't know
7.2%
73
9
6.9%
70
3
6.7%
68
1 - Not knowledgeable at all
4.8%
49
2
3.2%
32
q2_8 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Helen Skelton (BBC Morning Live)
Base: 1014
5
15.3%
155
4
10.3%
104
6
10.1%
102
7
9.4%
95
8
9.2%
93
10 - Very knowledgeable
8.5%
86
Don't know
7.9%
80
I’ve never heard of this person
7.6%
77
9
6.6%
67
3
6.1%
62
1 - Not knowledgeable at all
5.5%
56
2
3.6%
37
q2_9 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Gethin Jones (BBC Morning Live)
Base: 1014
5
14.6%
148
7
12.5%
127
4
11.2%
114
6
10.1%
102
10 - Very knowledgeable
9.0%
91
8
8.7%
88
I’ve never heard of this person
7.9%
80
3
7.1%
72
Don't know
6.8%
69
9
4.7%
48
1 - Not knowledgeable at all
4.3%
44
2
3.1%
31
q2_10 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Kate Garraway (ITV Good Morning Britain)
Base: 1014
5
15.0%
152
8
11.4%
116
6
11.2%
114
4
11.0%
112
7
10.3%
104
10 - Very knowledgeable
9.4%
95
9
8.0%
81
Don't know
6.3%
64
3
6.0%
61
1 - Not knowledgeable at all
4.7%
48
2
3.9%
40
I’ve never heard of this person
2.7%
27
q2_11 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Ed Balls (ITV Good Morning Britain)
Base: 1014
5
14.2%
144
7
11.1%
113
4
11.0%
112
6
10.8%
110
8
10.5%
106
10 - Very knowledgeable
8.8%
89
9
6.9%
70
Don't know
6.9%
70
3
6.6%
67
1 - Not knowledgeable at all
5.0%
51
I’ve never heard of this person
4.6%
47
2
3.5%
35
q2_12 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Susanna Reid (ITV Good Morning Britain)
Base: 1014
5
14.6%
148
8
11.7%
119
7
10.9%
111
6
10.7%
108
4
10.0%
101
10 - Very knowledgeable
9.3%
94
9
7.6%
77
3
7.0%
71
Don't know
5.6%
57
1 - Not knowledgeable at all
4.8%
49
I’ve never heard of this person
4.6%
47
2
3.2%
32
q2_13 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Dermot O’Leary (ITV This Morning)
Base: 1014
5
15.6%
158
6
11.6%
118
7
11.1%
113
8
10.6%
107
4
10.0%
101
10 - Very knowledgeable
8.3%
84
9
8.1%
82
Don't know
7.2%
73
3
7.1%
72
1 - Not knowledgeable at all
4.4%
45
2
3.2%
32
I’ve never heard of this person
2.9%
29
q2_14 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Ruth Langsford (ITV Loose Women)
Base: 1014
5
16.6%
168
4
10.3%
104
7
9.7%
98
6
9.4%
95
8
9.3%
94
3
8.6%
87
Don't know
8.1%
82
10 - Very knowledgeable
7.8%
79
9
6.3%
64
1 - Not knowledgeable at all
5.0%
51
I’ve never heard of this person
4.9%
50
2
4.1%
42
q2_15 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Christine Lampard (ITV Loose Women)
Base: 1014
5
15.0%
152
6
10.7%
109
4
10.2%
103
7
10.0%
101
3
8.0%
81
8
7.6%
77
10 - Very knowledgeable
7.6%
77
Don't know
7.5%
76
9
6.9%
70
I’ve never heard of this person
6.1%
62
1 - Not knowledgeable at all
5.9%
60
2
4.5%
46
q2_16 q2 - On a scale of 1-10, with 1 being not at all and 10 being very, how knowledgeable do you think the following people are: Kaye Adams (Loose Women)
Base: 1014
5
14.0%
142
4
10.8%
110
6
10.5%
106
8
10.5%
106
7
9.7%
98
Don't know
8.8%
89
I’ve never heard of this person
7.3%
74
10 - Very knowledgeable
7.0%
71
3
6.8%
69
9
5.5%
56
1 - Not knowledgeable at all
5.2%
53
2
3.9%
40
q3_1 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Richard Madeley (ITV Good Morning Britain)
Base: 1015
5
15.9%
161
4
11.7%
119
1 - Not at all biased
10.5%
107
Don't know
10.0%
101
3
9.6%
97
6
8.5%
86
2
8.3%
84
7
6.3%
64
10 - Very biased
6.0%
61
8
5.8%
59
9
4.0%
41
I’ve never heard of this person
3.4%
35
q3_2 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Cat Deeley (ITV This Morning)
Base: 1015
5
16.7%
169
Don't know
12.7%
129
1 - Not at all biased
12.6%
128
4
12.0%
122
3
10.7%
109
6
9.5%
96
2
7.5%
76
7
5.7%
58
8
4.0%
41
10 - Very biased
3.0%
30
I’ve never heard of this person
3.0%
30
9
2.7%
27
q3_3 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Eamonn Holmes (GB News breakfast)
Base: 1015
5
16.7%
169
1 - Not at all biased
11.2%
114
4
10.7%
109
Don't know
10.4%
106
3
10.2%
104
10 - Very biased
8.3%
84
6
7.3%
74
8
6.7%
68
2
6.6%
67
7
5.9%
60
9
3.9%
40
I’ve never heard of this person
2.0%
20
q3_4 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Lorraine Kelly (ITV Lorraine)
Base: 1015
5
17.7%
180
1 - Not at all biased
12.3%
125
4
11.6%
118
Don't know
10.7%
109
3
10.4%
106
2
8.1%
82
6
7.3%
74
7
5.8%
59
8
5.4%
55
10 - Very biased
5.2%
53
9
3.3%
34
I’ve never heard of this person
2.0%
20
q3_5 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Ben Shephard (ITV This Morning)
Base: 1015
5
16.4%
166
1 - Not at all biased
13.8%
140
4
12.7%
129
Don't know
11.4%
116
3
10.0%
102
2
8.4%
85
6
7.6%
77
7
6.1%
62
8
4.0%
41
10 - Very biased
4.0%
41
I’ve never heard of this person
2.9%
29
9
2.7%
27
q3_6 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Naga Munchetty (BBC Breakfast)
Base: 1015
5
16.8%
171
4
11.0%
112
1 - Not at all biased
10.5%
107
Don't know
9.8%
99
3
9.1%
92
6
7.7%
78
7
6.4%
65
2
6.3%
64
10 - Very biased
6.2%
63
I’ve never heard of this person
6.1%
62
8
5.9%
60
9
4.1%
42
q3_7 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Charlie Stayt (BBC Breakfast)
Base: 1015
5
17.0%
173
1 - Not at all biased
11.1%
113
Don't know
10.7%
109
4
10.4%
106
3
9.6%
97
I’ve never heard of this person
8.9%
90
6
7.9%
80
7
6.7%
68
2
6.1%
62
10 - Very biased
4.3%
44
8
3.9%
40
9
3.3%
33
q3_8 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Helen Skelton (BBC Morning Live)
Base: 1015
5
16.5%
167
1 - Not at all biased
12.1%
123
Don't know
11.8%
120
4
11.3%
115
3
9.9%
100
2
8.2%
83
6
7.9%
80
I’ve never heard of this person
6.1%
62
8
5.0%
51
7
4.9%
50
10 - Very biased
3.6%
37
9
2.7%
27
q3_9 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Gethin Jones (BBC Morning Live)
Base: 1015
5
16.4%
166
1 - Not at all biased
12.6%
128
Don't know
12.1%
123
3
11.5%
117
4
10.6%
108
2
7.3%
74
I’ve never heard of this person
7.0%
71
6
6.9%
70
7
4.8%
49
8
4.5%
46
10 - Very biased
3.2%
32
9
3.1%
31
q3_10 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Kate Garraway (ITV Good Morning Britain)
Base: 1015
5
16.2%
164
1 - Not at all biased
13.6%
138
4
12.9%
131
Don't know
11.3%
115
3
10.6%
108
6
8.9%
90
2
6.7%
68
7
5.2%
53
8
5.1%
52
10 - Very biased
4.0%
41
9
3.4%
35
I’ve never heard of this person
2.0%
20
q3_11 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Ed Balls (ITV Good Morning Britain)
Base: 1015
5
14.7%
149
4
12.2%
124
Don't know
10.9%
111
1 - Not at all biased
10.1%
103
3
9.9%
100
6
8.3%
84
7
7.2%
73
2
6.8%
69
10 - Very biased
6.1%
62
8
5.8%
59
9
4.2%
43
I’ve never heard of this person
3.7%
38
q3_12 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Susanna Reid (ITV Good Morning Britain)
Base: 1015
5
15.0%
152
1 - Not at all biased
12.3%
125
3
11.8%
120
4
10.5%
107
Don't know
10.1%
103
6
9.5%
96
2
7.4%
75
8
6.7%
68
7
5.9%
60
10 - Very biased
4.2%
43
I’ve never heard of this person
3.7%
38
9
2.8%
28
q3_13 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Dermot O’Leary (ITV This Morning)
Base: 1015
5
16.9%
172
1 - Not at all biased
13.5%
137
4
13.0%
132
Don't know
11.8%
120
3
9.9%
100
2
8.4%
85
6
8.2%
83
7
5.6%
57
8
4.8%
49
10 - Very biased
3.6%
37
9
2.7%
27
I’ve never heard of this person
1.6%
16
q3_14 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Ruth Langsford (ITV Loose Women)
Base: 1015
5
16.7%
169
1 - Not at all biased
11.8%
120
Don't know
11.5%
117
4
11.2%
114
3
10.4%
106
6
8.6%
87
2
7.4%
75
7
6.0%
61
8
5.5%
56
10 - Very biased
3.9%
40
I’ve never heard of this person
3.9%
40
9
3.0%
30
q3_15 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Christine Lampard (ITV Loose Women)
Base: 1015
5
18.0%
183
Don't know
12.5%
127
1 - Not at all biased
11.7%
119
4
10.3%
105
3
9.7%
98
6
8.7%
88
2
7.8%
79
7
5.0%
51
8
4.6%
47
10 - Very biased
4.0%
41
I’ve never heard of this person
4.0%
41
9
3.5%
36
q3_16 q3 - On a scale of 1-10, with 1 being not at all and 10 being very, how biased do you think the following people are: Kaye Adams (Loose Women)
Base: 1015
5
17.0%
173
Don't know
12.5%
127
4
12.4%
126
1 - Not at all biased
10.6%
108
3
9.5%
96
6
7.6%
77
7
6.7%
68
I’ve never heard of this person
6.6%
67
2
6.0%
61
8
4.3%
44
10 - Very biased
3.7%
38
9
3.0%
30
q4_1 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Richard Madeley (ITV Good Morning Britain)
Base: 1015
5
15.1%
153
4
11.5%
117
1 - Not fun at all
10.8%
110
6
9.6%
97
7
9.3%
94
8
8.8%
89
3
8.6%
87
10 - Very fun
7.0%
71
Don't know
6.4%
65
2
5.2%
53
9
4.9%
50
I’ve never heard of this person
2.9%
29
q4_2 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Cat Deeley (ITV This Morning)
Base: 1015
5
15.7%
159
6
11.2%
114
4
10.5%
107
7
9.6%
97
8
9.4%
95
3
8.7%
88
10 - Very fun
7.7%
78
Don't know
7.3%
74
9
6.9%
70
1 - Not fun at all
5.6%
57
2
4.0%
41
I’ve never heard of this person
3.4%
35
q4_3 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Eamonn Holmes (GB News breakfast)
Base: 1015
5
15.1%
153
1 - Not fun at all
12.7%
129
4
10.8%
110
6
9.1%
92
3
8.7%
88
7
8.2%
83
2
8.1%
82
8
7.5%
76
9
6.1%
62
10 - Very fun
6.1%
62
Don't know
5.5%
56
I’ve never heard of this person
2.2%
22
q4_4 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Lorraine Kelly (ITV Lorraine)
Base: 1015
5
14.6%
148
6
11.9%
121
8
11.4%
116
7
10.0%
101
3
9.0%
91
10 - Very fun
9.0%
91
4
8.7%
88
1 - Not fun at all
7.4%
75
9
6.6%
67
Don't know
6.0%
61
2
3.8%
39
I’ve never heard of this person
1.7%
17
q4_5 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Ben Shephard (ITV This Morning)
Base: 1015
5
15.6%
158
8
11.7%
119
7
11.4%
116
6
11.2%
114
10 - Very fun
8.5%
86
4
8.0%
81
9
7.9%
80
Don't know
6.9%
70
3
6.5%
66
1 - Not fun at all
5.6%
57
2
4.0%
41
I’ve never heard of this person
2.7%
27
q4_6 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Naga Munchetty (BBC Breakfast)
Base: 1015
5
13.6%
138
1 - Not fun at all
12.7%
129
4
11.5%
117
3
9.2%
93
7
8.8%
89
6
8.6%
87
Don't know
6.8%
69
I’ve never heard of this person
6.5%
66
10 - Very fun
6.1%
62
2
5.5%
56
8
5.4%
55
9
5.3%
54
q4_7 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Charlie Stayt (BBC Breakfast)
Base: 1015
5
14.4%
146
4
11.6%
118
6
9.5%
96
I’ve never heard of this person
9.2%
93
3
8.5%
86
Don't know
8.2%
83
8
7.9%
80
7
7.7%
78
1 - Not fun at all
7.4%
75
10 - Very fun
6.4%
65
9
5.5%
56
2
3.8%
39
q4_8 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Helen Skelton (BBC Morning Live)
Base: 1015
5
16.0%
162
4
10.0%
102
7
9.6%
97
6
9.4%
95
Don't know
8.7%
88
3
8.5%
86
8
7.6%
77
10 - Very fun
7.5%
76
9
6.9%
70
I’ve never heard of this person
6.2%
63
1 - Not fun at all
5.8%
59
2
3.9%
40
q4_9 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Gethin Jones (BBC Morning Live)
Base: 1015
5
16.7%
169
4
10.5%
107
6
9.7%
98
7
9.5%
96
Don't know
9.0%
91
8
8.7%
88
10 - Very fun
7.7%
78
3
7.3%
74
I’ve never heard of this person
6.4%
65
9
5.9%
60
1 - Not fun at all
4.7%
48
2
4.0%
41
q4_10 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Kate Garraway (ITV Good Morning Britain)
Base: 1015
5
15.7%
159
6
11.8%
120
4
10.8%
110
7
10.0%
102
8
9.2%
93
10 - Very fun
7.8%
79
3
7.3%
74
Don't know
7.3%
74
1 - Not fun at all
6.9%
70
9
6.7%
68
2
3.7%
38
I’ve never heard of this person
2.8%
28
q4_11 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Ed Balls (ITV Good Morning Britain)
Base: 1015
5
14.1%
143
6
11.9%
121
4
10.9%
111
7
10.3%
105
3
8.9%
90
8
7.8%
79
Don't know
7.8%
79
1 - Not fun at all
7.6%
77
10 - Very fun
6.2%
63
9
6.1%
62
2
4.7%
48
I’ve never heard of this person
3.6%
37
q4_12 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Susanna Reid (ITV Good Morning Britain)
Base: 1015
5
18.1%
184
6
10.9%
111
4
10.2%
104
7
9.8%
99
8
8.0%
81
1 - Not fun at all
7.6%
77
Don't know
7.3%
74
3
7.1%
72
10 - Very fun
7.0%
71
9
6.1%
62
2
4.2%
43
I’ve never heard of this person
3.6%
37
q4_13 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Dermot O’Leary (ITV This Morning)
Base: 1015
5
14.9%
151
7
11.0%
112
10 - Very fun
10.9%
111
4
10.2%
104
8
10.0%
101
6
9.5%
96
9
8.1%
82
3
7.3%
74
1 - Not fun at all
6.4%
65
Don't know
6.3%
64
2
3.0%
30
I’ve never heard of this person
2.5%
25
q4_14 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Ruth Langsford (ITV Loose Women)
Base: 1015
5
16.4%
166
4
12.1%
123
6
9.7%
98
7
9.2%
93
Don't know
8.4%
85
3
8.0%
81
1 - Not fun at all
7.0%
71
8
6.7%
68
9
6.3%
64
10 - Very fun
6.1%
62
2
5.4%
55
I’ve never heard of this person
4.8%
49
q4_15 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Christine Lampard (ITV Loose Women)
Base: 1015
5
16.6%
168
6
11.4%
116
4
10.1%
103
7
9.8%
99
3
8.5%
86
Don't know
8.5%
86
8
7.9%
80
10 - Very fun
7.4%
75
1 - Not fun at all
6.4%
65
9
5.7%
58
I’ve never heard of this person
4.0%
41
2
3.7%
38
q4_16 q4 - On a scale of 1-10, with 1 being not at all and 10 being very, how fun do you think the following people are: Kaye Adams (Loose Women)
Base: 1015
5
16.9%
172
4
10.2%
104
7
9.6%
97
Don't know
9.6%
97
6
8.0%
81
3
7.8%
79
I’ve never heard of this person
7.1%
72
1 - Not fun at all
6.9%
70
10 - Very fun
6.7%
68
9
6.5%
66
8
5.9%
60
2
4.8%
49
q5_1 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Richard Madeley (ITV Good Morning Britain)
Base: 1015
5
15.5%
157
6
10.7%
109
4
10.0%
101
7
9.7%
98
8
9.3%
94
Don't know
8.4%
85
3
8.2%
83
10 - Very truthful
7.6%
77
1 - Not truthful at all
7.1%
72
9
6.9%
70
2
4.0%
41
I’ve never heard of this person
2.8%
28
q5_2 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Cat Deeley (ITV This Morning)
Base: 1015
5
16.1%
163
7
12.4%
126
Don't know
10.0%
102
6
10.0%
101
8
9.9%
100
4
9.6%
97
10 - Very truthful
8.8%
89
3
7.9%
80
9
5.5%
56
1 - Not truthful at all
4.2%
43
I’ve never heard of this person
3.3%
33
2
2.5%
25
q5_3 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Eamonn Holmes (GB News breakfast)
Base: 1015
5
15.7%
159
6
11.3%
115
4
9.6%
97
1 - Not truthful at all
9.4%
95
8
9.3%
94
10 - Very truthful
8.7%
88
3
8.5%
86
7
8.1%
82
Don't know
7.5%
76
9
5.7%
58
2
4.2%
43
I’ve never heard of this person
2.2%
22
q5_4 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Lorraine Kelly (ITV Lorraine)
Base: 1015
5
14.8%
150
8
10.6%
108
6
10.5%
107
7
10.5%
107
10 - Very truthful
10.4%
106
4
8.7%
88
Don't know
8.3%
84
9
8.2%
83
1 - Not truthful at all
6.4%
65
3
6.2%
63
2
3.6%
37
I’ve never heard of this person
1.7%
17
q5_5 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Ben Shephard (ITV This Morning)
Base: 1015
5
13.9%
141
8
10.9%
111
6
10.7%
109
10 - Very truthful
10.6%
108
7
10.5%
107
9
9.7%
98
4
9.0%
91
Don't know
8.4%
85
3
6.6%
67
1 - Not truthful at all
4.1%
42
2
2.9%
29
I’ve never heard of this person
2.7%
27
q5_6 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Naga Munchetty (BBC Breakfast)
Base: 1015
5
13.3%
135
4
10.0%
101
6
9.9%
100
10 - Very truthful
9.4%
95
8
9.2%
93
7
9.1%
92
Don't know
7.7%
78
1 - Not truthful at all
7.3%
74
3
7.1%
72
9
7.1%
72
I’ve never heard of this person
5.6%
57
2
4.5%
46
q5_7 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Charlie Stayt (BBC Breakfast)
Base: 1015
5
14.1%
143
8
10.8%
110
7
10.0%
102
4
9.7%
98
10 - Very truthful
8.5%
86
I’ve never heard of this person
8.5%
86
Don't know
8.4%
85
6
8.3%
84
3
7.9%
80
9
6.2%
63
1 - Not truthful at all
4.6%
47
2
3.1%
31
q5_8 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Helen Skelton (BBC Morning Live)
Base: 1015
5
15.0%
152
7
10.9%
111
Don't know
10.2%
104
4
9.0%
91
10 - Very truthful
8.9%
90
6
8.8%
89
8
8.7%
88
9
8.2%
83
3
6.9%
70
I’ve never heard of this person
5.8%
59
1 - Not truthful at all
4.0%
41
2
3.6%
37
q5_9 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Gethin Jones (BBC Morning Live)
Base: 1015
5
14.7%
149
6
10.8%
110
7
10.1%
103
Don't know
10.1%
103
4
9.9%
100
8
9.9%
100
10 - Very truthful
8.5%
86
3
6.5%
66
9
6.3%
64
I’ve never heard of this person
6.2%
63
1 - Not truthful at all
3.7%
38
2
3.3%
33
q5_10 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Kate Garraway (ITV Good Morning Britain)
Base: 1015
5
14.1%
143
6
10.8%
110
7
10.8%
110
8
10.3%
105
10 - Very truthful
9.7%
98
4
9.2%
93
Don't know
8.8%
89
9
7.9%
80
3
7.3%
74
1 - Not truthful at all
4.9%
50
2
3.5%
36
I’ve never heard of this person
2.7%
27
q5_11 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Ed Balls (ITV Good Morning Britain)
Base: 1015
5
14.2%
144
7
10.5%
107
8
9.9%
100
4
9.6%
97
6
9.3%
94
10 - Very truthful
9.0%
91
Don't know
8.7%
88
3
7.4%
75
9
6.5%
66
1 - Not truthful at all
6.3%
64
2
4.6%
47
I’ve never heard of this person
4.1%
42
q5_12 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Susanna Reid (ITV Good Morning Britain)
Base: 1015
5
15.8%
160
8
11.5%
117
7
10.5%
107
4
9.6%
97
6
9.6%
97
10 - Very truthful
9.0%
91
Don't know
8.6%
87
9
7.4%
75
3
6.2%
63
1 - Not truthful at all
5.2%
53
2
3.4%
35
I’ve never heard of this person
3.3%
33
q5_13 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Dermot O’Leary (ITV This Morning)
Base: 1015
5
15.1%
153
8
12.3%
125
7
10.3%
105
10 - Very truthful
10.3%
105
6
10.2%
104
4
9.1%
92
Don't know
8.5%
86
9
7.8%
79
3
6.7%
68
2
4.0%
41
1 - Not truthful at all
3.9%
40
I’ve never heard of this person
1.7%
17
q5_14 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Ruth Langsford (ITV Loose Women)
Base: 1015
5
16.5%
167
7
11.1%
113
6
10.3%
105
4
10.0%
101
Don't know
9.4%
95
8
8.5%
86
10 - Very truthful
7.8%
79
3
6.3%
64
9
6.3%
64
1 - Not truthful at all
5.9%
60
2
4.2%
43
I’ve never heard of this person
3.7%
38
q5_15 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Christine Lampard (ITV Loose Women)
Base: 1015
5
14.0%
142
7
11.7%
119
6
11.2%
114
4
10.5%
107
Don't know
10.1%
103
8
9.2%
93
10 - Very truthful
7.9%
80
3
6.7%
68
9
6.3%
64
1 - Not truthful at all
4.7%
48
I’ve never heard of this person
4.2%
43
2
3.3%
34
q5_16 q5 - On a scale of 1-10, with 1 being not at all and 10 being very, how truthful do you think the following people are: Kaye Adams (Loose Women)
Base: 1015
5
13.9%
141
Don't know
10.4%
106
8
10.0%
102
7
9.5%
96
6
9.3%
94
4
9.1%
92
10 - Very truthful
8.3%
84
3
8.0%
81
I’ve never heard of this person
6.2%
63
9
6.0%
61
1 - Not truthful at all
5.3%
54
2
4.0%
41
q6_1 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Richard Madeley (ITV Good Morning Britain)
Base: 1015
1 - No time at all
20.4%
207
5
11.8%
120
4
11.2%
114
6
9.0%
91
3
8.1%
82
8
6.9%
70
10 - a lot of time
6.9%
70
7
6.5%
66
9
6.2%
63
2
6.1%
62
Don't know
4.4%
45
I’ve never heard of this person
2.5%
25
q6_2 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Cat Deeley (ITV This Morning)
Base: 1015
1 - No time at all
15.9%
161
4
11.7%
119
5
11.4%
116
6
9.4%
95
3
8.8%
89
7
8.6%
87
10 - a lot of time
8.2%
83
8
7.0%
71
9
6.4%
65
Don't know
5.6%
57
2
4.5%
46
I’ve never heard of this person
2.6%
26
q6_3 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Eamonn Holmes (GB News breakfast)
Base: 1015
1 - No time at all
23.0%
233
5
12.8%
130
4
9.9%
100
3
8.6%
87
6
7.8%
79
8
7.6%
77
7
6.7%
68
2
6.4%
65
10 - a lot of time
6.2%
63
9
5.4%
55
Don't know
3.8%
39
I’ve never heard of this person
1.9%
19
q6_4 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Lorraine Kelly (ITV Lorraine)
Base: 1015
1 - No time at all
16.1%
163
5
12.8%
130
4
10.6%
108
7
9.7%
98
8
9.3%
94
6
8.9%
90
10 - a lot of time
8.4%
85
3
7.9%
80
9
6.2%
63
2
4.8%
49
Don't know
3.9%
40
I’ve never heard of this person
1.5%
15
q6_5 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Ben Shephard (ITV This Morning)
Base: 1015
1 - No time at all
13.2%
134
5
12.2%
124
4
10.8%
110
7
9.8%
99
8
9.3%
94
10 - a lot of time
9.3%
94
6
9.0%
91
3
7.2%
73
9
7.1%
72
Don't know
5.0%
51
2
4.7%
48
I’ve never heard of this person
2.5%
25
q6_6 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Naga Munchetty (BBC Breakfast)
Base: 1015
1 - No time at all
20.7%
210
5
12.4%
126
4
8.9%
90
3
8.7%
88
6
7.6%
77
8
7.6%
77
7
7.1%
72
10 - a lot of time
6.9%
70
2
5.9%
60
I’ve never heard of this person
5.1%
52
9
4.7%
48
Don't know
4.4%
45
q6_7 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Charlie Stayt (BBC Breakfast)
Base: 1015
1 - No time at all
16.5%
167
5
13.4%
136
4
10.1%
103
3
8.8%
89
6
7.8%
79
8
7.8%
79
I’ve never heard of this person
7.2%
73
10 - a lot of time
6.7%
68
7
5.7%
58
2
5.6%
57
9
5.2%
53
Don't know
5.2%
53
q6_8 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Helen Skelton (BBC Morning Live)
Base: 1015
1 - No time at all
14.3%
145
5
12.1%
123
4
11.5%
117
6
9.0%
91
10 - a lot of time
8.5%
86
7
8.4%
85
8
7.8%
79
3
7.7%
78
Don't know
5.6%
57
2
5.2%
53
9
5.0%
51
I’ve never heard of this person
4.9%
50
q6_9 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Gethin Jones (BBC Morning Live)
Base: 1015
1 - No time at all
14.8%
150
5
11.6%
118
4
10.0%
101
6
9.8%
99
3
8.7%
88
8
8.3%
84
10 - a lot of time
7.9%
80
7
7.7%
78
Don't know
6.0%
61
I’ve never heard of this person
5.8%
59
9
4.9%
50
2
4.6%
47
q6_10 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Kate Garraway (ITV Good Morning Britain)
Base: 1015
1 - No time at all
15.4%
156
5
13.1%
133
4
11.3%
115
8
9.3%
94
10 - a lot of time
8.7%
88
6
8.6%
87
7
7.8%
79
3
7.3%
74
9
6.5%
66
2
5.4%
55
Don't know
4.8%
49
I’ve never heard of this person
1.9%
19
q6_11 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Ed Balls (ITV Good Morning Britain)
Base: 1015
1 - No time at all
19.4%
197
5
12.7%
129
6
10.0%
101
4
9.8%
99
10 - a lot of time
7.9%
80
7
7.8%
79
3
7.6%
77
8
6.0%
61
2
5.8%
59
9
5.4%
55
Don't know
4.8%
49
I’ve never heard of this person
2.9%
29
q6_12 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Susanna Reid (ITV Good Morning Britain)
Base: 1015
1 - No time at all
16.3%
165
5
12.8%
130
4
9.7%
98
6
9.3%
94
10 - a lot of time
9.0%
91
3
8.4%
85
7
8.3%
84
8
7.3%
74
9
7.0%
71
Don't know
5.1%
52
2
4.8%
49
I’ve never heard of this person
2.2%
22
q6_13 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Dermot O’Leary (ITV This Morning)
Base: 1015
1 - No time at all
13.6%
138
5
13.0%
132
4
10.6%
108
10 - a lot of time
10.4%
106
7
9.8%
99
6
8.9%
90
8
8.4%
85
3
7.7%
78
9
6.2%
63
Don't know
5.0%
51
2
4.8%
49
I’ve never heard of this person
1.6%
16
q6_14 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Ruth Langsford (ITV Loose Women)
Base: 1015
1 - No time at all
19.2%
195
5
12.6%
128
4
10.2%
104
6
8.9%
90
7
8.3%
84
3
8.2%
83
8
7.3%
74
10 - a lot of time
7.1%
72
9
4.9%
50
Don't know
4.9%
50
2
4.8%
49
I’ve never heard of this person
3.5%
36
q6_15 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Christine Lampard (ITV Loose Women)
Base: 1015
1 - No time at all
16.6%
168
5
14.5%
147
4
9.6%
97
6
8.8%
89
8
7.9%
80
3
7.7%
78
7
7.2%
73
10 - a lot of time
7.2%
73
9
6.4%
65
Don't know
5.7%
58
2
5.0%
51
I’ve never heard of this person
3.5%
36
q6_16 q6 - On a scale of 1-10, with 1 being none at all and 10 being a lot, how much time would you like to spend with the following people: Kaye Adams (Loose Women)
Base: 1015
1 - No time at all
18.4%
187
5
12.4%
126
4
11.1%
113
3
8.2%
83
6
7.3%
74
8
7.1%
72
9
6.7%
68
Don't know
6.6%
67
7
6.2%
63
10 - a lot of time
6.2%
63
2
4.9%
50
I’ve never heard of this person
4.8%
49
q7_1 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Richard Madeley (ITV Good Morning Britain)
Base: 1015
1 - Not irritated at all
18.7%
190
3
11.7%
119
4
11.2%
114
5
10.9%
111
10 - Very irritated
10.5%
107
2
7.8%
79
6
6.2%
63
8
5.9%
60
7
5.5%
56
Don't know
5.3%
54
9
3.4%
35
I’ve never heard of this person
2.7%
27
q7_2 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Cat Deeley (ITV This Morning)
Base: 1015
1 - Not irritated at all
20.8%
211
5
12.4%
126
4
11.5%
117
3
11.1%
113
2
10.0%
101
6
8.1%
82
Don't know
6.6%
67
7
5.1%
52
10 - Very irritated
4.6%
47
8
4.4%
45
I’ve never heard of this person
2.9%
29
9
2.5%
25
q7_3 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Eamonn Holmes (GB News breakfast)
Base: 1015
1 - Not irritated at all
18.6%
189
5
11.7%
119
10 - Very irritated
11.5%
117
3
11.1%
113
4
10.8%
110
2
7.3%
74
6
6.3%
64
8
6.3%
64
7
5.9%
60
Don't know
4.8%
49
9
3.7%
38
I’ve never heard of this person
1.8%
18
q7_4 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Lorraine Kelly (ITV Lorraine)
Base: 1015
1 - Not irritated at all
22.2%
225
5
11.9%
121
3
11.1%
113
4
10.0%
101
2
9.1%
92
6
7.7%
78
10 - Very irritated
7.1%
72
7
5.7%
58
8
5.7%
58
Don't know
4.5%
46
9
3.3%
34
I’ve never heard of this person
1.7%
17
q7_5 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Ben Shephard (ITV This Morning)
Base: 1015
1 - Not irritated at all
26.0%
264
2
12.5%
127
5
12.5%
127
4
10.8%
110
3
10.7%
109
7
6.2%
63
6
5.3%
54
Don't know
5.2%
53
10 - Very irritated
3.4%
35
I’ve never heard of this person
2.7%
27
8
2.4%
24
9
2.2%
22
q7_6 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Naga Munchetty (BBC Breakfast)
Base: 1015
1 - Not irritated at all
19.3%
196
4
11.2%
114
5
11.0%
112
3
10.4%
106
10 - Very irritated
9.9%
100
2
8.2%
83
6
6.7%
68
I’ve never heard of this person
5.7%
58
7
5.6%
57
Don't know
5.3%
54
8
4.0%
41
9
2.6%
26
q7_7 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Charlie Stayt (BBC Breakfast)
Base: 1015
1 - Not irritated at all
21.4%
217
4
11.7%
119
5
11.6%
118
3
10.6%
108
2
8.5%
86
I’ve never heard of this person
8.4%
85
Don't know
6.5%
66
6
6.3%
64
10 - Very irritated
4.7%
48
7
4.4%
45
8
3.5%
36
9
2.3%
23
q7_8 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Helen Skelton (BBC Morning Live)
Base: 1015
1 - Not irritated at all
22.1%
224
5
12.6%
128
3
10.9%
111
4
10.9%
111
2
8.6%
87
Don't know
7.7%
78
6
5.8%
59
7
5.3%
54
I’ve never heard of this person
5.2%
53
8
4.2%
43
10 - Very irritated
4.0%
41
9
2.6%
26
q7_9 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Gethin Jones (BBC Morning Live)
Base: 1015
1 - Not irritated at all
22.1%
224
5
13.0%
132
3
12.5%
127
2
9.7%
98
4
9.5%
96
Don't know
6.8%
69
6
6.2%
63
I’ve never heard of this person
5.9%
60
7
5.3%
54
8
4.4%
45
10 - Very irritated
3.2%
32
9
1.5%
15
q7_10 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Kate Garraway (ITV Good Morning Britain)
Base: 1015
1 - Not irritated at all
22.3%
226
5
13.6%
138
3
11.3%
115
4
11.0%
112
2
9.9%
100
10 - Very irritated
6.4%
65
Don't know
5.6%
57
6
4.8%
49
8
4.8%
49
7
4.4%
45
9
3.4%
35
I’ve never heard of this person
2.4%
24
q7_11 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Ed Balls (ITV Good Morning Britain)
Base: 1015
1 - Not irritated at all
20.1%
204
3
11.5%
117
5
11.5%
117
4
11.1%
113
2
9.2%
93
10 - Very irritated
7.0%
71
6
6.2%
63
7
6.1%
62
Don't know
5.8%
59
8
4.4%
45
I’ve never heard of this person
3.7%
38
9
3.3%
33
q7_12 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Susanna Reid (ITV Good Morning Britain)
Base: 1015
1 - Not irritated at all
22.8%
231
5
12.7%
129
4
11.9%
121
3
10.9%
111
2
9.0%
91
10 - Very irritated
6.3%
64
6
6.2%
63
Don't know
6.1%
62
8
4.3%
44
7
3.8%
39
I’ve never heard of this person
3.3%
33
9
2.7%
27
q7_13 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Dermot O’Leary (ITV This Morning)
Base: 1015
1 - Not irritated at all
24.2%
246
3
13.2%
134
4
12.1%
123
5
11.6%
118
2
9.3%
94
6
6.5%
66
Don't know
5.5%
56
7
4.8%
49
10 - Very irritated
4.4%
45
8
4.0%
41
9
2.2%
22
I’ve never heard of this person
2.1%
21
q7_14 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Ruth Langsford (ITV Loose Women)
Base: 1015
1 - Not irritated at all
19.1%
194
4
13.0%
132
5
12.5%
127
3
11.2%
114
2
8.8%
89
Don't know
7.0%
71
6
5.8%
59
7
5.7%
58
10 - Very irritated
5.7%
58
8
4.2%
43
I’ve never heard of this person
3.7%
38
9
3.2%
32
q7_15 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Christine Lampard (ITV Loose Women)
Base: 1015
1 - Not irritated at all
19.8%
201
5
13.1%
133
4
12.1%
123
3
11.5%
117
2
9.6%
97
Don't know
6.8%
69
6
6.3%
64
7
5.1%
52
10 - Very irritated
4.5%
46
8
3.9%
40
I’ve never heard of this person
3.7%
38
9
3.4%
35
q7_16 q7 - On a scale of 1-10, with 1 being not at all and 10 being very, how irritated do you feel by the following people: Kaye Adams (Loose Women)
Base: 1015
1 - Not irritated at all
17.3%
176
5
12.6%
128
4
11.4%
116
3
11.1%
113
2
8.7%
88
Don't know
7.9%
80
6
7.5%
76
I’ve never heard of this person
5.5%
56
7
5.4%
55
8
4.6%
47
10 - Very irritated
4.5%
46
9
3.3%
34
q8_1 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Richard Madeley (ITV Good Morning Britain)
Base: 1015
1 - Not attractive at all
17.8%
181
5
12.9%
131
4
11.6%
118
8
9.1%
92
3
8.3%
84
6
7.8%
79
2
7.4%
75
10 - Very attractive
6.9%
70
7
6.2%
63
Don't know
5.7%
58
9
4.0%
41
I’ve never heard of this person
2.3%
23
q8_2 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Cat Deeley (ITV This Morning)
Base: 1015
5
13.3%
135
7
11.2%
114
4
10.2%
104
8
9.5%
96
10 - Very attractive
9.2%
93
6
8.8%
89
1 - Not attractive at all
8.3%
84
9
7.5%
76
3
7.4%
75
Don't know
7.0%
71
2
5.1%
52
I’ve never heard of this person
2.6%
26
q8_3 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Eamonn Holmes (GB News breakfast)
Base: 1015
1 - Not attractive at all
22.8%
231
5
11.3%
115
4
10.4%
106
3
9.2%
93
2
8.5%
86
7
7.2%
73
6
6.7%
68
10 - Very attractive
6.7%
68
8
5.4%
55
Don't know
5.2%
53
9
4.3%
44
I’ve never heard of this person
2.3%
23
q8_4 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Lorraine Kelly (ITV Lorraine)
Base: 1015
5
16.9%
172
1 - Not attractive at all
11.9%
121
7
10.1%
103
6
9.8%
99
4
9.2%
93
3
9.1%
92
10 - Very attractive
8.3%
84
8
6.8%
69
2
5.8%
59
Don't know
5.5%
56
9
4.8%
49
I’ve never heard of this person
1.8%
18
q8_5 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Ben Shephard (ITV This Morning)
Base: 1015
5
14.9%
151
1 - Not attractive at all
10.0%
101
6
10.0%
101
4
9.7%
98
10 - Very attractive
9.5%
96
8
9.3%
94
7
9.1%
92
9
7.8%
79
Don't know
6.8%
69
3
5.8%
59
2
5.0%
51
I’ve never heard of this person
2.4%
24
q8_6 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Naga Munchetty (BBC Breakfast)
Base: 1015
1 - Not attractive at all
15.0%
152
5
13.6%
138
6
9.7%
98
4
9.1%
92
7
8.4%
85
8
8.2%
83
10 - Very attractive
7.6%
77
2
6.4%
65
I’ve never heard of this person
6.3%
64
3
6.1%
62
Don't know
5.4%
55
9
4.3%
44
q8_7 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Charlie Stayt (BBC Breakfast)
Base: 1015
5
13.6%
138
1 - Not attractive at all
12.8%
130
4
11.1%
113
3
8.7%
88
6
8.2%
83
I’ve never heard of this person
8.1%
82
7
7.8%
79
10 - Very attractive
7.4%
75
Don't know
7.2%
73
8
6.5%
66
2
4.9%
50
9
3.7%
38
q8_8 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Helen Skelton (BBC Morning Live)
Base: 1015
5
12.9%
131
4
11.1%
113
6
10.0%
102
1 - Not attractive at all
9.5%
96
7
9.2%
93
10 - Very attractive
8.9%
90
8
8.8%
89
Don't know
7.3%
74
3
7.1%
72
9
5.4%
55
2
4.9%
50
I’ve never heard of this person
4.9%
50
q8_9 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Gethin Jones (BBC Morning Live)
Base: 1015
5
13.3%
135
1 - Not attractive at all
10.7%
109
6
9.6%
97
4
9.5%
96
7
9.5%
96
10 - Very attractive
8.8%
89
8
7.8%
79
Don't know
7.7%
78
3
6.9%
70
I’ve never heard of this person
6.1%
62
2
5.1%
52
9
5.1%
52
q8_10 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Kate Garraway (ITV Good Morning Britain)
Base: 1015
5
16.1%
163
4
11.4%
116
6
11.0%
112
1 - Not attractive at all
10.2%
104
7
9.4%
95
10 - Very attractive
9.1%
92
8
7.6%
77
Don't know
6.6%
67
3
6.5%
66
9
5.0%
51
2
4.8%
49
I’ve never heard of this person
2.3%
23
q8_11 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Ed Balls (ITV Good Morning Britain)
Base: 1015
1 - Not attractive at all
18.5%
188
5
11.6%
118
4
10.6%
108
3
9.0%
91
6
8.3%
84
Don't know
7.4%
75
2
7.3%
74
7
7.2%
73
8
5.8%
59
10 - Very attractive
5.7%
58
9
5.1%
52
I’ve never heard of this person
3.4%
35
q8_12 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Susanna Reid (ITV Good Morning Britain)
Base: 1015
5
13.2%
134
7
12.6%
128
10 - Very attractive
10.8%
110
4
10.2%
104
6
9.4%
95
8
9.2%
93
1 - Not attractive at all
9.1%
92
Don't know
6.8%
69
3
6.2%
63
9
5.7%
58
2
4.6%
47
I’ve never heard of this person
2.2%
22
q8_13 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Dermot O’Leary (ITV This Morning)
Base: 1015
5
15.4%
156
1 - Not attractive at all
11.7%
119
6
10.6%
108
4
9.6%
97
7
9.2%
93
10 - Very attractive
8.8%
89
8
8.3%
84
3
7.5%
76
9
5.9%
60
Don't know
5.9%
60
2
4.7%
48
I’ve never heard of this person
2.5%
25
q8_14 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Ruth Langsford (ITV Loose Women)
Base: 1015
5
14.8%
150
1 - Not attractive at all
11.9%
121
6
10.6%
108
4
9.7%
98
3
9.0%
91
Don't know
8.1%
82
10 - Very attractive
7.8%
79
7
7.4%
75
8
6.2%
63
2
6.0%
61
9
5.2%
53
I’ve never heard of this person
3.3%
34
q8_15 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Christine Lampard (ITV Loose Women)
Base: 1015
5
13.8%
140
6
10.8%
110
8
10.0%
102
7
9.9%
100
1 - Not attractive at all
9.8%
99
4
9.2%
93
10 - Very attractive
8.8%
89
Don't know
7.9%
80
9
6.1%
62
3
5.9%
60
2
4.6%
47
I’ve never heard of this person
3.3%
33
q8_16 q8 - On a scale of 1-10, with 1 being not at all and 10 being very, how attractive do you think the following people are: Kaye Adams (Loose Women)
Base: 1015
5
14.0%
142
1 - Not attractive at all
12.5%
127
6
11.3%
115
4
10.2%
104
Don't know
8.7%
88
7
7.4%
75
3
6.9%
70
10 - Very attractive
6.9%
70
8
6.0%
61
2
5.8%
59
I’ve never heard of this person
5.3%
54
9
4.9%
50
lab_performance_1 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? NHS
Base: 1015
Remained the same
24.6%
250
A little bit worse
21.8%
221
A little better
20.9%
212
Much worse
19.1%
194
Much better
10.8%
110
Don't know
2.8%
28
lab_performance_2 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Cost of living
Base: 1015
Much worse
29.0%
294
A little bit worse
24.9%
253
Remained the same
20.5%
208
A little better
15.0%
152
Much better
7.7%
78
Don't know
3.0%
30
lab_performance_3 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Economy generally
Base: 1015
Much worse
24.5%
249
Remained the same
22.9%
232
A little bit worse
21.5%
218
A little better
17.7%
180
Much better
9.4%
95
Don't know
4.0%
41
lab_performance_4 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Housing
Base: 1015
Remained the same
31.4%
319
A little bit worse
20.9%
212
Much worse
18.2%
185
A little better
16.2%
164
Much better
8.7%
88
Don't know
4.6%
47
lab_performance_5 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Education
Base: 1015
Remained the same
32.1%
326
A little better
18.8%
191
A little bit worse
17.6%
179
Much better
12.5%
127
Much worse
12.5%
127
Don't know
6.4%
65
lab_performance_6 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Energy
Base: 1015
Remained the same
28.6%
290
A little bit worse
19.4%
197
A little better
18.8%
191
Much worse
17.0%
173
Much better
11.1%
113
Don't know
5.0%
51
lab_performance_7 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Welfare benefits
Base: 1015
Remained the same
24.8%
252
A little bit worse
21.3%
216
Much worse
19.6%
199
A little better
17.5%
178
Much better
10.0%
102
Don't know
6.7%
68
lab_performance_8 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Transport
Base: 1015
Remained the same
36.7%
372
A little better
18.3%
186
A little bit worse
16.0%
162
Much worse
13.0%
132
Much better
11.6%
118
Don't know
4.4%
45
lab_performance_9 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Defence
Base: 1015
Remained the same
32.1%
326
A little better
22.0%
223
Much worse
14.2%
144
A little bit worse
13.8%
140
Much better
11.4%
116
Don't know
6.5%
66
lab_performance_10 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Environment and climate change
Base: 1015
Remained the same
34.7%
352
A little bit worse
19.3%
196
A little better
16.8%
171
Much worse
14.5%
147
Much better
8.9%
90
Don't know
5.8%
59
lab_performance_11 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Pensions
Base: 1015
Remained the same
29.0%
294
A little bit worse
19.1%
194
Much worse
18.9%
192
A little better
17.0%
173
Much better
9.4%
95
Don't know
6.6%
67
lab_performance_12 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Immigration
Base: 1015
Much worse
32.7%
332
Remained the same
22.3%
226
A little bit worse
17.7%
180
A little better
16.3%
165
Much better
7.7%
78
Don't know
3.3%
34
lab_performance_13 lab_performance - Thinking about the last year, do you think outcomes in each of the following policy areas have got better, worse, or remained the same compared to the year before the General Election in July 2024? Crime
Base: 1015
Remained the same
27.2%
276
A little bit worse
22.6%
229
Much worse
22.1%
224
A little better
14.9%
151
Much better
8.9%
90
Don't know
4.4%
45
im1 Overall, on a scale from 0 to 10 where 0 is not at all important and 10 is very important, how important would you say the issue of immigration is to you personally?
Base: 1015
10 - Very important
32.3%
328
5
11.3%
115
8
10.8%
110
7
10.4%
106
9
9.1%
92
6
7.7%
78
0 - Not at all important
5.4%
55
4
3.5%
36
Don't know
3.3%
34
3
2.7%
27
2
2.5%
25
1
0.9%
9
im2 On a scale of 0-10, where 0 is “I am totally opposed to immigration”, 5 is “I am neither opposed nor in favour of immigration”, and 10 is “I am totally in favour of immigration”, how anti- or pro-immigration would you say you are?
Base: 1015
5 - I am neither opposed nor in favour of immigration
26.0%
264
0 - I am totally opposed to immigration
21.0%
213
10 - I am totally in favour of immigration
11.2%
114
7
7.3%
74
8
6.9%
70
6
6.1%
62
2
6.0%
61
3
4.5%
46
9
4.5%
46
4
3.8%
39
1
2.6%
26
im3 On a scale of 0-10, where 0 is “I could never be persuaded to a different view” and 10 is “I am very open to being persuaded to a different view”, how strongly do you hold your stance towards immigration?
Base: 1015
5
21.6%
219
0 - I could never be persuaded to a different view
17.3%
176
10 - I am very open to being persuaded to a different view
12.2%
124
7
9.6%
97
6
8.1%
82
8
6.5%
66
2
6.2%
63
4
5.6%
57
3
5.2%
53
9
4.6%
47
1
3.1%
31
im4 Overall, in your view should the UK increase immigration, keep immigration about the same, or decrease immigration?
Base: 1015
Decrease a lot
30.3%
308
Keep about the same
27.2%
276
Decrease a little
15.2%
154
Increase a little
14.2%
144
Increase a lot
9.0%
91
Don’t know
4.1%
42
im6_1 im6 - To what extent, if at all, would you say that immigration has a positive, negative, or no effect on each of the following in the UK? The economy generally
Base: 1014
Neither positive nor negative
24.3%
246
Very negative
22.3%
226
Somewhat positive
20.4%
207
Somewhat negative
16.0%
162
Very positive
14.1%
143
Don't know
3.0%
30
im6_2 im6 - To what extent, if at all, would you say that immigration has a positive, negative, or no effect on each of the following in the UK? The NHS and public services
Base: 1014
Very negative
23.6%
239
Neither positive nor negative
21.5%
218
Somewhat positive
20.6%
209
Somewhat negative
18.3%
186
Very positive
13.2%
134
Don't know
2.8%
28
im6_3 im6 - To what extent, if at all, would you say that immigration has a positive, negative, or no effect on each of the following in the UK? Housing
Base: 1014
Very negative
27.4%
278
Somewhat negative
22.5%
228
Neither positive nor negative
21.5%
218
Somewhat positive
14.3%
145
Very positive
11.5%
117
Don't know
2.8%
28
im6_4 im6 - To what extent, if at all, would you say that immigration has a positive, negative, or no effect on each of the following in the UK? Crime and public safety
Base: 1014
Very negative
27.5%
279
Neither positive nor negative
26.5%
269
Somewhat negative
20.3%
206
Somewhat positive
12.6%
128
Very positive
9.7%
98
Don't know
3.4%
34
im6_5 im6 - To what extent, if at all, would you say that immigration has a positive, negative, or no effect on each of the following in the UK? British culture and society
Base: 1014
Neither positive nor negative
25.4%
258
Very negative
22.3%
226
Somewhat positive
18.6%
189
Somewhat negative
16.9%
171
Very positive
13.5%
137
Don't know
3.3%
33
im9 In your view, is the number of people arriving in small boats so far this year higher, lower, or about the same as in recent years?
Base: 1015
Higher than in recent years
56.9%
578
About the same as recent years
26.5%
269
Don't know
9.1%
92
Lower than in recent years
7.5%
76
im7 In your best guess, how many people do you think move to the UK each year?
Base: 1015
100,000 to 249,999
25.2%
256
250,000 to 499,999
17.9%
182
Don’t know
16.8%
171
Fewer than 100,000
11.6%
118
500,000 to 749,999
11.0%
112
750,000 to 999,999
8.4%
85
1 million to 1.9 million
5.6%
57
2 million or more
3.3%
34
im8 In your best guess, what percentage of all people who move to the UK each year arrive via small boats?
Base: 1015
10–19%
25.4%
258
5–9%
22.4%
227
20–29%
16.1%
163
0–4%
15.1%
153
30–49%
10.6%
108
50%+
10.4%
106
im10 Which of the following should be the UK government’s top priority for dealing with small boat crossings?
Base: 1015
Increase deportations of those arriving without authorisation
31.7%
322
Increase border patrols and enforcement
21.6%
219
Work with other countries to disrupt smuggling networks
14.7%
149
Create more safe and legal routes for asylum seekers
12.3%
125
Provide humanitarian support while processing asylum claims
11.9%
121
Don’t know
6.3%
64
Other
1.5%
15
im11_1 im11 - Under the following scenarios, would you consider it acceptable or not acceptable for a migrant to come to the UK via a safe and legal route? They fled their country of origin due to risk of death
Base: 1015
It would be acceptable for them to enter the UK via a safe and legal route
60.7%
616
It would not be acceptable for them to enter the UK via a safe and legal route
26.8%
272
Don’t know
12.5%
127
im11_2 im11 - Under the following scenarios, would you consider it acceptable or not acceptable for a migrant to come to the UK via a safe and legal route? They fled their country of origin due to persecution
Base: 1015
It would be acceptable for them to enter the UK via a safe and legal route
52.7%
535
It would not be acceptable for them to enter the UK via a safe and legal route
33.1%
336
Don’t know
14.2%
144
im11_3 im11 - Under the following scenarios, would you consider it acceptable or not acceptable for a migrant to come to the UK via a safe and legal route? They already arrived in another safe country, but would prefer to be in the UK
Base: 1015
It would not be acceptable for them to enter the UK via a safe and legal route
50.8%
516
It would be acceptable for them to enter the UK via a safe and legal route
36.2%
367
Don’t know
13.0%
132
im11_4 im11 - Under the following scenarios, would you consider it acceptable or not acceptable for a migrant to come to the UK via a safe and legal route? They are seeking economic opportunities in the UK
Base: 1015
It would be acceptable for them to enter the UK via a safe and legal route
49.4%
501
It would not be acceptable for them to enter the UK via a safe and legal route
37.7%
383
Don’t know
12.9%
131
im11_5 im11 - Under the following scenarios, would you consider it acceptable or not acceptable for a migrant to come to the UK via a safe and legal route? They want to reunite with family already settled in the UK
Base: 1015
It would be acceptable for them to enter the UK via a safe and legal route
55.9%
567
It would not be acceptable for them to enter the UK via a safe and legal route
30.8%
313
Don’t know
13.3%
135
im11_6 im11 - Under the following scenarios, would you consider it acceptable or not acceptable for a migrant to come to the UK via a safe and legal route? They were denied entry to another safe country
Base: 1015
It would not be acceptable for them to enter the UK via a safe and legal route
47.5%
482
It would be acceptable for them to enter the UK via a safe and legal route
35.5%
360
Don’t know
17.0%
173
im12_1 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They want to live somewhere with a better climate
Base: 1015
They have the right to move abroad
57.3%
582
They do not have the right to move abroad
28.7%
291
Don’t know
14.0%
142
im12_2 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They want to live somewhere where they can pay less tax
Base: 1015
They have the right to move abroad
46.0%
467
They do not have the right to move abroad
38.4%
390
Don’t know
15.6%
158
im12_3 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They want to live somewhere where they can earn more money
Base: 1015
They have the right to move abroad
60.9%
618
They do not have the right to move abroad
24.6%
250
Don’t know
14.5%
147
im12_4 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They want to study abroad
Base: 1015
They have the right to move abroad
67.8%
688
They do not have the right to move abroad
19.7%
200
Don’t know
12.5%
127
im12_5 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They want to learn a new language and fully experience another culture
Base: 1015
They have the right to move abroad
60.6%
615
They do not have the right to move abroad
25.0%
254
Don’t know
14.4%
146
im12_6 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They don’t like the UK
Base: 1015
They have the right to move abroad
51.5%
523
They do not have the right to move abroad
33.2%
337
Don’t know
15.3%
155
im12_7 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? Their life is in danger if they stay in the UK
Base: 1015
They have the right to move abroad
63.6%
646
They do not have the right to move abroad
22.8%
231
Don’t know
13.6%
138
im12_8 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They face persecution if they stay in the UK
Base: 1015
They have the right to move abroad
49.2%
499
They do not have the right to move abroad
33.5%
340
Don’t know
17.3%
176
im12_9 im12 - Considering the following reasons a British person might want to move abroad, do you think they have a right or not to move abroad in each case? They committed a crime and want to escape legal repercussions
Base: 1015
They do not have the right to move abroad
67.7%
687
They have the right to move abroad
20.6%
209
Don’t know
11.7%
119
im13 If war and/or wide-scale persecution broke out in the UK, with those staying risking death, do you think Brits:
Base: 1015
Should have the right to seek refuge and asylum in another country
60.8%
617
Should not have the right to seek refuge and asylum in another country
24.0%
244
Don’t know
15.2%
154
HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 1015
I am a human
99.9%
1014
Don't know
0.1%
1
SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.
Base: 229
100.0%
229
SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback
Base: 786
No feedback
100.0%
786
QStatus *Hidden* to store all statuses for tracking and ease of redirecting.