Provisional: live fieldwork, 2028 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
210/210⚠
25-34
584/357⚠
35-44
457/336⚠
45-54
302/378
55-64
257/336
65+
218/483
Sex
Female
1107/1092⚠
Male
921/1008⚠
Region
North West
?/231
North East
?/84
Yorkshire and the Humber
?/168
East of England
?/189
West Midlands
?/188
East Midlands
?/147
Wales
?/103
Scotland
?/168
South East
?/294
London
?/276
South West
?/189
Northern Ireland
?/63
aehhinc
£0 - £19,999
516/441⚠
£20,000 - £39,999
608/861
£40,000+
904/798⚠
se_group
ABC1
1281/1176⚠
C2DE
747/924⚠
hiqual
No Qualifications / Level 1
315/798
Level 2 / Apprenticeship / Other
452/462⚠
Level 3
153/252
Level 4+
1108/588⚠
qEthnicity
White
1549/1700⚠
Asian/British Asian
117/200
Black/African/Caribbean/Black British
296/100⚠
Mixed/multiple ethnic groups
49/50⚠
Other ethnic group
10/50
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 472
Desktop
100.0%
472
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 1556
Mobile
100.0%
1556
Sex What is your sex?
Base: 2028
Female
54.6%
1107
Male
45.4%
921
Country In which country do you currently live?
Base: 2028
England
86.9%
1763
Scotland
6.8%
137
Wales
4.5%
92
Northern Ireland
1.8%
36
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 265
Scotland
51.7%
137
Wales
34.7%
92
Northern Ireland
13.6%
36
Region_B These are the regions of England. Which Region do you live in?
Base: 1763
London
23.1%
407
North West
14.8%
261
South East
13.4%
237
West Midlands
10.9%
193
East of England
8.8%
155
South West
8.3%
147
Yorkshire and the Humber
8.1%
143
East Midlands
7.0%
123
North East
5.5%
97
Region_C *** Region
Base: 2028
London
20.1%
407
North West
12.9%
261
South East
11.7%
237
West Midlands
9.5%
193
East of England
7.6%
155
South West
7.2%
147
Yorkshire and the Humber
7.1%
143
Scotland
6.8%
137
East Midlands
6.1%
123
North East
4.8%
97
Wales
4.5%
92
Northern Ireland
1.8%
36
london_borough Which borough do you live in?
Base: 407
City of London
30.5%
124
Greenwich
3.9%
16
Tower Hamlets
3.9%
16
Westminster
3.9%
16
Islington
3.7%
15
Barnet
3.4%
14
Enfield
3.4%
14
Lewisham
3.4%
14
Croydon
3.2%
13
Hackney
3.2%
13
Newham
3.2%
13
Bromley
2.9%
12
Brent
2.2%
9
Southwark
2.2%
9
Sutton
2.2%
9
Waltham Forest
2.2%
9
Ealing
2.0%
8
Hounslow
2.0%
8
Camden
1.7%
7
Kensington and Chelsea
1.7%
7
Kingston upon Thames
1.7%
7
Redbridge
1.7%
7
Haringey
1.5%
6
Harrow
1.5%
6
Lambeth
1.5%
6
Hillingdon
1.2%
5
Wandsworth
1.2%
5
Barking and Dagenham
1.0%
4
Hammersmith and Fulham
1.0%
4
Richmond upon Thames
1.0%
4
Havering
0.7%
3
Bexley
0.5%
2
Merton
0.5%
2
la_east_mids Which local authority do you live in?
Base: 123
Leicestershire
23.6%
29
Leicester
16.3%
20
Derbyshire
13.0%
16
Lincolnshire
10.6%
13
Nottingham
10.6%
13
North Northamptonshire
9.8%
12
Nottinghamshire
9.8%
12
Derby
4.1%
5
West Northamptonshire
2.4%
3
la_south_east Which local authority do you live in?
Base: 237
Kent
20.3%
48
Hampshire
9.3%
22
West Sussex
9.3%
22
Surrey
8.9%
21
Buckinghamshire
8.4%
20
Portsmouth
8.4%
20
Brighton and Hove
7.2%
17
East Sussex
6.3%
15
Southampton
4.6%
11
Reading
3.4%
8
Oxfordshire
3.0%
7
Isle of Wight
2.1%
5
Medway
2.1%
5
West Berkshire
2.1%
5
Slough
1.7%
4
Milton Keynes
1.3%
3
Wokingham
0.8%
2
Bracknell Forest
0.4%
1
Windsor and Maidenhead
0.4%
1
la_east_england Which local authority do you live in?
Base: 155
Essex
27.1%
42
Cambridgeshire
20.6%
32
Norfolk
17.4%
27
Suffolk
11.0%
17
Hertfordshire
9.0%
14
Central Bedfordshire
5.2%
8
Peterborough
3.9%
6
Bedford
1.9%
3
Luton
1.9%
3
Southend-on-Sea
1.3%
2
Thurrock
0.6%
1
la_north_west Which local authority do you live in?
Base: 261
Manchester
33.0%
86
Lancashire
13.8%
36
Liverpool
10.0%
26
Cheshire West and Chester
5.7%
15
Blackburn with Darwen
4.2%
11
Blackpool
3.4%
9
Cumberland
3.4%
9
Bolton
3.1%
8
Rochdale
3.1%
8
Cheshire East
2.3%
6
St Helens
2.3%
6
Tameside
2.3%
6
Wirral
2.3%
6
Bury
1.9%
5
Halton
1.9%
5
Salford
1.9%
5
Sefton
1.5%
4
Trafford
1.1%
3
Wigan
1.1%
3
Warrington
0.8%
2
Oldham
0.4%
1
Stockport
0.4%
1
la_north_east Which local authority do you live in?
Base: 97
County Durham
22.7%
22
Newcastle upon Tyne
22.7%
22
Sunderland
10.3%
10
Stockton-on-Tees
9.3%
9
Hartlepool
8.2%
8
Middlesbrough
8.2%
8
North Tyneside
5.2%
5
Northumberland
5.2%
5
South Tyneside
4.1%
4
Redcar and Cleveland
2.1%
2
Darlington
1.0%
1
Gateshead
1.0%
1
la_west_mids Which local authority do you live in?
Base: 193
Birmingham
38.9%
75
Worcestershire
11.4%
22
Stoke-on-Trent
7.8%
15
Coventry
7.3%
14
Staffordshire
5.2%
10
Shropshire
4.7%
9
Sandwell
4.1%
8
Warwickshire
4.1%
8
Wolverhampton
3.6%
7
Dudley
3.1%
6
Solihull
2.6%
5
Telford and Wrekin
2.6%
5
Walsall
2.6%
5
County of Herefordshire
2.1%
4
la_south_west Which local authority do you live in?
Base: 147
Devon
19.7%
29
Somerset
13.6%
20
City of Bristol
12.2%
18
Gloucestershire
12.2%
18
Bath and North East Somerset
8.8%
13
Bournemouth, Christchurch and Poole
6.8%
10
Cornwall
5.4%
8
Wiltshire
5.4%
8
Plymouth
4.8%
7
Dorset
4.1%
6
South Gloucestershire
2.7%
4
North Somerset
2.0%
3
Swindon
2.0%
3
la_yorkshire_humber Which local authority do you live in?
Base: 143
Leeds
18.9%
27
North Yorkshire
11.2%
16
Sheffield
10.5%
15
Kirklees
9.8%
14
Doncaster
9.1%
13
Bradford
7.7%
11
City of Kingston upon Hull
6.3%
9
East Riding of Yorkshire
5.6%
8
Barnsley
4.9%
7
Rotherham
4.9%
7
Wakefield
3.5%
5
North East Lincolnshire
2.8%
4
York
2.8%
4
Calderdale
1.4%
2
North Lincolnshire
0.7%
1
scot_region Which electoral region of Scotland do you live in?
Base: 137
Central Scotland
24.1%
33
Glasgow
23.4%
32
West Scotland
17.5%
24
North East Scotland
16.8%
23
Lothian
7.3%
10
South Scotland
5.8%
8
Mid Scotland and Fife
3.6%
5
Highlands and Islands
1.5%
2
la_scotland Which council area do you live in?
Base: 137
Glasgow City
16.8%
23
City of Edinburgh
14.6%
20
Aberdeen City
8.8%
12
Aberdeenshire
7.3%
10
South Lanarkshire
6.6%
9
Dundee City
5.8%
8
North Lanarkshire
5.1%
7
East Ayrshire
4.4%
6
North Ayrshire
3.6%
5
Perth and Kinross
3.6%
5
West Lothian
3.6%
5
Clackmannanshire
2.2%
3
Fife
2.2%
3
Renfrewshire
2.2%
3
West Dunbartonshire
2.2%
3
Angus
1.5%
2
Falkirk
1.5%
2
Argyll and Bute
0.7%
1
Dumfries and Galloway
0.7%
1
East Dunbartonshire
0.7%
1
East Lothian
0.7%
1
East Renfrewshire
0.7%
1
Highland
0.7%
1
Inverclyde
0.7%
1
Moray
0.7%
1
Orkney Islands
0.7%
1
Scottish Borders
0.7%
1
South Ayrshire
0.7%
1
la_wales In which local authority do you live?
Base: 92
Cardiff // Caerdydd
18.5%
17
Swansea // Abertawe
10.9%
10
Carmarthenshire // Sir Gaerfyrddin
7.6%
7
Rhondda Cynon Taf // Rhondda Cynon Taf
7.6%
7
Vale of Glamorgan // Bro Morgannwg
7.6%
7
Pembrokeshire // Sir Benfro
6.5%
6
Torfaen // Torfaen
5.4%
5
Flintshire // Sir y Fflint
4.3%
4
Monmouthshire // Sir Fynwy
4.3%
4
Newport // Casnewydd
4.3%
4
Blaenau Gwent // Blaenau Gwent
3.3%
3
Bridgend // Pen-y-bont ar Ogwr
3.3%
3
Conwy // Conwy
3.3%
3
Wrexham // Wrecsam
3.3%
3
Caerphilly // Caerffili
2.2%
2
Ceredigion // Ceredigion
1.1%
1
Denbighshire // Sir Ddinbych
1.1%
1
Gwynedd // Gwynedd
1.1%
1
Isle of Anglesey // Ynys Môn
1.1%
1
Merthyr Tydfil // Merthyr Tudful
1.1%
1
Neath Port Talbot // Castell-nedd Port Talbot
1.1%
1
Powys // Powys
1.1%
1
welsh_region **HIDDEN** Welsh Region From LA
Base: 92
South Wales Central
33.7%
31
South Wales East
20.7%
19
Mid and West Wales
16.3%
15
South Wales West
15.2%
14
North Wales
14.1%
13
la_northern_ireland Which local authority do you live in?
Base: 36
Belfast
27.8%
10
Ards and North Down
19.4%
7
Antrim and Newtownabbey
8.3%
3
Armagh City, Banbridge and Craigavon
8.3%
3
Causeway Coast and Glens
8.3%
3
Lisburn and Castlereagh
8.3%
3
Derry City and Strabane
5.6%
2
Mid Ulster
5.6%
2
Mid and East Antrim
5.6%
2
Newry, Mourne and Down
2.8%
1
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 2028
2
49.9%
1011
1 (only me)
19.6%
398
3
18.1%
368
4
8.6%
175
5
2.7%
55
6 or more
1.0%
21
computationalchildren How many children aged 13 or under live in your household?
Base: 2028
0 (no children aged 13 or under)
54.4%
1103
2
22.8%
462
1
18.4%
374
3
3.5%
71
4
0.5%
10
5
0.2%
5
6 or more
0.1%
3
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 2028
£20,000 - £29,999
12.7%
258
£30,000 - £39,999
12.1%
245
£100,000 - £149,999
11.8%
239
£40,000 - £49,999
8.9%
180
£50,000 - £59,999
7.1%
145
£60,000 - £69,999
6.9%
139
£15,000 - £19,999
6.3%
128
£10,000 - £14,999
6.2%
125
Less than £10,000
5.5%
112
£200,000 or more
4.3%
87
£150,000 - £199,999
4.2%
86
£70,000 - £79,999
4.0%
82
£90,000 - £99,999
4.0%
82
£80,000 - £89,999
2.8%
57
Prefer not to say
2.7%
55
Don't know
0.4%
8
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 63
Less than £20,000
42.9%
27
Between £20,000 and £39,999
34.9%
22
Between £40,000 and £59,999
14.3%
9
£60,000 or more
7.9%
5
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 2028
£40,000+
44.6%
904
£20,000 - £39,999
30.0%
608
£0 - £19,999
25.4%
516
emp1 Which of the following best describes your current employment status?
Base: 2028
Employed full-time (More than 30 hours per week)
54.3%
1101
Employed part-time (Up to 30 hours per week)
16.6%
337
Retired
9.9%
200
Unemployed
5.0%
101
Self-employed
4.0%
82
Unable to work due to long-term illness or disability
4.0%
81
Family carer / homemaker
3.9%
79
Student
2.1%
42
Unpaid volunteer
0.2%
5
emp2 Are you currently also in any paid employment alongside your studies?
Base: 42
Not Employed
50.0%
21
Employed part-time (Up to 30 hours per week)
40.5%
17
Self Employed
7.1%
3
Employed full-time (More than 30 hours per week)
2.4%
1
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 2028
Owned outright
36.0%
731
Owned with a mortgage or loan
23.9%
484
Rented from private landlord or letting agency
17.8%
360
Rented from Council (Local Authority)
8.6%
174
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
8.3%
169
Living rent free
2.4%
48
Shared ownership - with a mortgage and paying rent
1.2%
24
Other private rented
1.0%
20
Rented from a relative or friend of household member
0.7%
14
Tied accommodation (accommodation provided by employer of a household member)
0.2%
4
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 2028
Higher managerial roles, administrative or professional
25.8%
523
Intermediate managerial roles, administrative or professional
21.7%
441
Supervisory or clerical and junior managerial roles, administrative or professional
15.6%
317
Skilled manual worker
11.3%
230
Semi-skilled and unskilled manual worker
9.4%
191
Unemployed
7.6%
154
Pensioner
6.7%
135
Casual worker
1.8%
37
se_group *Hidden* Question for Socio-Economic Groups
Base: 2028
ABC1
63.2%
1281
C2DE
36.8%
747
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 61
No Qualifications
100.0%
61
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 88
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
88
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 129
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
129
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 73
A formal Apprenticeship
100.0%
73
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 221
NVQs / GNVQs / RSA Diploma
100.0%
221
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 36
Standard Grade
100.0%
36
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 606
GCSEs / O-Levels / CSEs
100.0%
606
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 71
Highers / Advanced Highers
100.0%
71
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 80
AS-Levels
100.0%
80
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 341
A-Levels
100.0%
341
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 49
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
49
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 63
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
63
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 91
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
91
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 112
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
112
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 952
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
952
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 22
Award
100.0%
22
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 38
Certificate (Other)
100.0%
38
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 29
Diploma (Other)
100.0%
29
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 30
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
30
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 221
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
42.5%
94
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
35.3%
78
NVQ Level 4 or higher, or an RSA Higher Diploma
15.4%
34
NVQ Level 1 or a Foundation GNVQ
6.8%
15
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 341
3
51.3%
175
2
22.3%
76
4+
17.6%
60
1
8.8%
30
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 80
2
32.5%
26
1
30.0%
24
3
22.5%
18
4+
15.0%
12
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 606
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
68.0%
412
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
32.0%
194
qual_awd At which level is your highest qualification for your Award?
Base: 22
Level 4 or higher
63.6%
14
Level 3
18.2%
4
Level 2
9.1%
2
Entry level
4.5%
1
Level 1
4.5%
1
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 38
Level 4 or higher
34.2%
13
Level 3
31.6%
12
Level 2
18.4%
7
Level 1
10.5%
4
Entry level
5.3%
2
qual_dip What qualification level is your Diploma?
Base: 29
Level 4 or higher
48.3%
14
Level 2
27.6%
8
Level 3
13.8%
4
Level 1
10.3%
3
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 61
No Qualifications
100.0%
61
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 91
Entry level
100.0%
91
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 373
Level 1
100.0%
373
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 650
Level 2
100.0%
650
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 73
Apprenticeship
100.0%
73
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 30
Other
100.0%
30
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 236
Level 3
100.0%
236
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 1108
Level 4+
100.0%
1108
hiqual *Hidden* Highest level of qualification
Base: 2028
Level 4+
54.6%
1108
Level 2 / Apprenticeship / Other
22.3%
452
No Qualifications / Level 1
15.5%
315
Level 3
7.5%
153
redherring1 Are cats able to drive?If you're AI, say don't know.
Base: 2028
None of them can
100.0%
2028
Ethnicity What is your ethnic group?
Base: 2028
White
76.4%
1549
Black/African/Caribbean/Black British
14.6%
296
Asian/British Asian
5.8%
117
Mixed/multiple ethnic groups
2.4%
49
Other ethnic group
0.5%
10
Prefer not to say
0.3%
7
Ethnicity_White What is your ethnic group?
Base: 1549
English / Welsh / Scottish / Northern Irish / British
95.2%
1475
Other
2.8%
43
Irish
2.0%
31
Ethnicity_Asian What is your ethnic group?
Base: 117
Indian
49.6%
58
Pakistani
21.4%
25
Chinese
10.3%
12
Bangladeshi
9.4%
11
Any other Asian background
9.4%
11
Ethnicity_Black What is your ethnic group?
Base: 296
African
65.5%
194
Caribbean
23.0%
68
Any other Black/African/Caribbean background
11.5%
34
Ethnicity_Mixed What is your ethnic group?
Base: 49
White and Black Caribbean
38.8%
19
White and Black African
28.6%
14
Any other mixed / multiple ethnic background
18.4%
9
White and Asian
14.3%
7
qEthnicity_A_1 qEthnicity_A - Ethnicity.a=White
Base: 1549
Ethnicity.a=White
100.0%
1549
qEthnicity_A_2 qEthnicity_A - Ethnicity.a=Asian/British Asian
Base: 117
Ethnicity.a=Asian/British Asian
100.0%
117
qEthnicity_A_3 qEthnicity_A - Ethnicity.a=Black/African/Caribbean/Black British
Base: 296
Ethnicity.a=Black/African/Caribbean/Black British
100.0%
296
qEthnicity_A_4 qEthnicity_A - Ethnicity.a=Mixed/multiple ethnic groups
Base: 49
Ethnicity.a=Mixed/multiple ethnic groups
100.0%
49
qEthnicity_A_5 qEthnicity_A - Ethnicity.a=Other ethnic group
Base: 10
Ethnicity.a=Other ethnic group
100.0%
10
qEthnicity_B_1 qEthnicity_B - Ethnicity.a=White
Base: 1545
Ethnicity.a=White
100.0%
1545
qEthnicity_B_2 qEthnicity_B - Ethnicity.a=Asian/British Asian
Base: 117
Ethnicity.a=Asian/British Asian
100.0%
117
qEthnicity_B_3 qEthnicity_B - Ethnicity.a=Black/African/Caribbean/Black British
Base: 120
Ethnicity.a=Black/African/Caribbean/Black British
100.0%
120
qEthnicity_B_4 qEthnicity_B - Ethnicity.a=Mixed/multiple ethnic groups
Base: 45
Ethnicity.a=Mixed/multiple ethnic groups
100.0%
45
qEthnicity_B_5 qEthnicity_B - Ethnicity.a=Other ethnic group
Base: 10
Ethnicity.a=Other ethnic group
100.0%
10
Religion What is your religion?
Base: 2028
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
57.5%
1167
No religion
33.9%
688
Muslim
4.9%
100
Hindu
1.5%
30
Any other religion
0.9%
18
Jewish
0.5%
11
Sikh
0.5%
10
Buddhist
0.2%
4
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 1669
I voted in the 2016 EU referendum
76.9%
1283
I did not vote in the 2016 EU referendum
21.2%
353
Don’t know
2.0%
33
eu16 How did you vote in the 2016 EU Referendum?
Base: 1283
Remain
54.2%
695
Leave
44.2%
567
Can’t remember
1.6%
21
qge19 Thinking back to the General Election held on 12th December 2019, can you recall whether you voted in that election or not?
Base: 1818
I voted in the 2019 General Election
75.7%
1377
I did not vote in the 2019 General Election
20.5%
372
Can’t remember
3.8%
69
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 2028
I voted in the 2024 General Election
75.7%
1536
I did not vote for the 2024 General Election
20.8%
422
Can’t remember
3.5%
70
ge24 For which party did you vote in the 2024 General Election?
Base: 1536
Labour
47.1%
724
Conservative
19.3%
297
Reform UK
14.9%
229
Liberal Democrats
9.0%
139
Green Party
4.5%
69
Scottish National Party (SNP)
1.6%
25
Can’t remember
1.1%
17
Another party
0.5%
8
Democratic Unionist Party
0.5%
7
Sinn Fein
0.3%
5
Alliance
0.3%
5
Plaid Cymru
0.2%
3
UUP
0.2%
3
SDLP
0.2%
3
TUV
0.1%
1
PBP
0.1%
1
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 2028
10 - Certain to vote
52.8%
1070
9
9.7%
197
8
9.4%
190
0 - Would not vote
7.0%
142
7
6.8%
138
5
5.6%
114
6
3.4%
68
4
1.8%
36
2
1.4%
29
3
1.4%
28
1
0.8%
16
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 1886
Labour
30.6%
577
Reform UK
24.2%
456
Conservative
14.6%
276
Undecided
10.1%
190
Liberal Democrats
8.8%
166
Green Party
7.2%
136
Scottish National Party (SNP)
1.4%
27
Another party
1.4%
26
Democratic Unionist Party
0.5%
9
Plaid Cymru
0.3%
6
Sinn Fein
0.3%
6
Alliance
0.3%
6
SDLP
0.1%
2
UUP
0.1%
1
TUV
0.1%
1
PBP
0.1%
1
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 2028
Labour
28.3%
574
I don’t feel close to any political party
20.3%
411
Reform UK
19.7%
399
Conservative
14.1%
286
Liberal Democrats
7.3%
148
Green Party
6.3%
128
Scottish National Party (SNP)
1.5%
31
Another party
0.9%
19
Democratic Unionist Party
0.5%
10
Sinn Fein
0.3%
7
Plaid Cymru
0.2%
5
Alliance
0.2%
5
SDLP
0.1%
2
UUP
0.0%
1
TUV
0.0%
1
PBP
0.0%
1
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 1598
10 - Very close
28.2%
450
8
24.8%
397
9
15.6%
250
7
13.1%
209
6
6.7%
107
5
6.3%
100
4
2.2%
35
2
1.1%
17
3
0.9%
15
0 - Not close at all
0.6%
10
Don’t know
0.3%
5
1
0.2%
3
best_pm Which of the following party leaders would make the best Prime Minister?
Base: 2028
Keir Starmer
35.7%
725
Nigel Farage
27.1%
550
Don't know
23.6%
479
Kemi Badenoch
13.5%
274
econtrust_1 Who do you trust more on the economy?
Base: 2028
Keir Starmer
40.8%
828
Don't know
32.1%
650
Kemi Badenoch
27.1%
550
econtrust_2 Who do you trust more on the economy?
Base: 2028
Labour Chancellor of the Exchequer, Rachel Reeves
39.4%
799
Conservative Shadow Chancellor of the Exchequer, Mel Stride
30.3%
615
Don't know
30.3%
614
kemiapp1 Which of the following statements is closest to your view?
Base: 2028
Kemi Badenoch is doing well as a leader of the Conservative Party
38.1%
772
Kemi Badenoch is not doing well as a leader of the Conservative Party
35.4%
717
Don't know
26.6%
539
keirapp1 Which of the following statements is closest to your view?
Base: 2028
Keir Starmer is not doing well as a leader of the Labour Party
48.1%
975
Keir Starmer is doing well as a leader of the Labour Party
38.0%
771
Don't know
13.9%
282
farageapp1 Which of the following statements is closest to your view?
Base: 2028
Nigel Farage is doing well as a leader of Reform UK
52.5%
1064
Nigel Farage is not doing well as a leader of Reform UK
30.5%
618
Don't know
17.1%
346
leaderlike_1 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Kemi Badenoch
Base: 2028
Neither like nor dislike
26.3%
533
Somewhat like
23.0%
466
Strongly dislike
16.6%
337
Somewhat dislike
14.1%
286
Strongly like
12.2%
248
Don’t know
4.5%
91
Have not heard of
3.3%
67
leaderlike_2 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Keir Starmer
Base: 2028
Strongly dislike
27.7%
561
Somewhat like
20.2%
410
Strongly like
19.9%
403
Neither like nor dislike
15.9%
322
Somewhat dislike
12.7%
257
Don’t know
2.5%
50
Have not heard of
1.2%
25
leaderlike_3 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Ed Davey
Base: 2028
Neither like nor dislike
33.4%
677
Somewhat like
22.8%
463
Somewhat dislike
12.8%
259
Strongly dislike
10.3%
208
Strongly like
9.0%
183
Don’t know
5.9%
120
Have not heard of
5.8%
118
leaderlike_4 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Nigel Farage
Base: 2028
Somewhat like
24.6%
499
Strongly dislike
23.0%
467
Strongly like
19.5%
395
Neither like nor dislike
18.6%
377
Somewhat dislike
10.7%
216
Don’t know
2.7%
55
Have not heard of
0.9%
19
leaderqual_1 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Honesty
Base: 2028
Keir Starmer
28.9%
587
None
23.9%
484
Nigel Farage
22.8%
463
Kemi Badenoch
16.2%
329
Don't know
8.1%
165
leaderqual_2 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Competence
Base: 2028
Keir Starmer
31.6%
640
Nigel Farage
24.9%
504
None
19.3%
391
Kemi Badenoch
15.4%
313
Don't know
8.9%
180
leaderqual_3 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Out of touch with ordinary people
Base: 2028
Keir Starmer
39.3%
796
Nigel Farage
23.1%
468
Kemi Badenoch
16.0%
324
None
13.3%
269
Don't know
8.4%
171
leaderqual_4 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Genuine
Base: 2028
Keir Starmer
29.9%
606
Nigel Farage
25.0%
506
None
22.5%
457
Kemi Badenoch
14.6%
297
Don't know
8.0%
162
leaderqual_5 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Strong leadership
Base: 2028
Nigel Farage
30.0%
609
Keir Starmer
28.5%
578
None
19.2%
390
Kemi Badenoch
14.7%
298
Don't know
7.5%
153
leaderqual_6 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Calmness
Base: 2028
Keir Starmer
34.8%
706
Nigel Farage
24.2%
490
Kemi Badenoch
16.6%
337
None
15.9%
322
Don't know
8.5%
173
leaderqual_7 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Irrationality
Base: 2028
Nigel Farage
30.1%
611
Keir Starmer
28.6%
579
None
16.8%
341
Kemi Badenoch
12.5%
254
Don't know
12.0%
243
leaderqual_8 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Intelligence
Base: 2028
Keir Starmer
34.4%
697
Nigel Farage
23.3%
473
None
16.7%
338
Kemi Badenoch
16.4%
332
Don't know
9.3%
188
leaderqual_9 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Pessimism
Base: 2028
Keir Starmer
25.3%
514
Nigel Farage
22.2%
450
None
21.0%
426
Don't know
15.9%
322
Kemi Badenoch
15.6%
316
leaderqual_10 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Reliability
Base: 2028
Keir Starmer
29.9%
606
Nigel Farage
24.5%
496
None
21.1%
427
Kemi Badenoch
15.0%
305
Don't know
9.6%
194
leaderqual_11 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Decisiveness
Base: 2028
Nigel Farage
29.7%
603
Keir Starmer
26.4%
535
None
19.5%
396
Kemi Badenoch
14.1%
285
Don't know
10.3%
209
leaderqual_12 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Empathy
Base: 2028
Keir Starmer
31.0%
628
None
23.5%
476
Nigel Farage
21.3%
432
Kemi Badenoch
15.2%
308
Don't know
9.1%
184
issuesgovt_1 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Education
Base: 2028
3
25.5%
518
4
21.9%
444
1 - Not confident at all
20.3%
411
5 - Very confident
16.2%
329
2
13.5%
273
Don't know
2.6%
53
issuesgovt_2 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The environment
Base: 2028
3
25.1%
509
1 - Not confident at all
22.1%
448
4
18.5%
376
2
16.2%
328
5 - Very confident
15.0%
305
Don't know
3.1%
62
issuesgovt_3 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Immigration
Base: 2028
1 - Not confident at all
33.6%
681
4
18.3%
372
3
17.7%
359
5 - Very confident
14.2%
288
2
13.9%
281
Don't know
2.3%
47
issuesgovt_4 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Industrial relations
Base: 2028
3
26.1%
529
1 - Not confident at all
21.8%
443
4
21.3%
431
2
14.1%
286
5 - Very confident
13.1%
265
Don't know
3.6%
74
issuesgovt_5 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The NHS
Base: 2028
1 - Not confident at all
23.5%
477
3
23.0%
467
4
20.9%
424
5 - Very confident
15.6%
316
2
15.2%
308
Don't know
1.8%
36
issuesgovt_6 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Refugees and asylum seekers
Base: 2028
1 - Not confident at all
33.8%
685
3
20.0%
406
4
17.4%
352
5 - Very confident
13.3%
270
2
12.9%
262
Don't know
2.6%
53
issuesgovt_7 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Climate change
Base: 2028
3
24.7%
501
1 - Not confident at all
23.3%
472
4
18.9%
383
2
16.1%
326
5 - Very confident
13.7%
277
Don't know
3.4%
69
issuesgovt_8 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The economy
Base: 2028
1 - Not confident at all
26.4%
535
3
22.0%
447
4
19.8%
402
5 - Very confident
15.5%
314
2
14.6%
296
Don't know
1.7%
34
issuesgovt_9 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? National security
Base: 2028
1 - Not confident at all
22.4%
454
4
22.3%
453
3
22.1%
448
5 - Very confident
17.1%
347
2
13.1%
265
Don't know
3.0%
61
issuesgovt_10 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Housing
Base: 2028
3
23.3%
473
1 - Not confident at all
23.2%
470
4
20.8%
422
2
16.4%
332
5 - Very confident
14.2%
287
Don't know
2.2%
44
issuesbadenoch_1 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Education
Base: 2028
3
25.3%
513
1 - Not confident at all
21.0%
426
4
18.8%
381
5 - Very confident
13.5%
274
2
12.4%
252
Don't know
9.0%
182
issuesbadenoch_2 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The environment
Base: 2028
3
23.9%
485
1 - Not confident at all
22.2%
450
4
17.3%
350
2
15.3%
310
5 - Very confident
12.4%
252
Don't know
8.9%
181
issuesbadenoch_3 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Immigration
Base: 2028
1 - Not confident at all
26.2%
532
3
20.6%
418
4
17.6%
356
2
14.8%
300
5 - Very confident
12.8%
259
Don't know
8.0%
163
issuesbadenoch_4 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Industrial relations
Base: 2028
3
25.3%
513
1 - Not confident at all
21.6%
439
4
17.6%
356
2
13.9%
281
5 - Very confident
12.4%
252
Don't know
9.2%
187
issuesbadenoch_5 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The NHS
Base: 2028
3
24.3%
493
1 - Not confident at all
23.2%
470
4
17.6%
356
2
14.8%
301
5 - Very confident
12.4%
252
Don't know
7.7%
156
issuesbadenoch_6 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Refugees and asylum seekers
Base: 2028
1 - Not confident at all
27.3%
553
3
21.3%
431
4
18.3%
371
2
13.9%
281
5 - Very confident
11.7%
237
Don't know
7.6%
155
issuesbadenoch_7 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Climate change
Base: 2028
3
23.5%
477
1 - Not confident at all
22.8%
463
4
16.9%
342
2
16.1%
326
5 - Very confident
11.2%
228
Don't know
9.5%
192
issuesbadenoch_8 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The economy
Base: 2028
3
24.2%
491
1 - Not confident at all
22.2%
451
4
18.1%
368
2
14.1%
285
5 - Very confident
13.3%
269
Don't know
8.1%
164
issuesbadenoch_9 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? National security
Base: 2028
3
24.0%
487
1 - Not confident at all
21.4%
433
4
20.1%
408
2
12.8%
259
5 - Very confident
12.5%
254
Don't know
9.2%
187
issuesbadenoch_10 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Housing
Base: 2028
3
24.2%
491
1 - Not confident at all
21.7%
441
4
18.6%
378
2
14.8%
301
5 - Very confident
11.7%
237
Don't know
8.9%
180
issuesstarmer_1 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Education
Base: 2028
1 - Not confident at all
24.2%
490
3
22.3%
452
4
19.6%
398
5 - Very confident
18.3%
372
2
12.0%
244
Don't know
3.6%
72
issuesstarmer_2 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The environment
Base: 2028
1 - Not confident at all
25.0%
506
3
21.4%
434
4
19.5%
395
5 - Very confident
16.2%
328
2
13.8%
280
Don't know
4.2%
85
issuesstarmer_3 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Immigration
Base: 2028
1 - Not confident at all
34.9%
708
4
18.4%
373
3
16.9%
343
5 - Very confident
14.4%
292
2
11.8%
240
Don't know
3.6%
72
issuesstarmer_4 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Industrial relations
Base: 2028
1 - Not confident at all
25.6%
519
3
23.2%
470
4
20.2%
409
5 - Very confident
14.5%
295
2
11.6%
235
Don't know
4.9%
100
issuesstarmer_5 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The NHS
Base: 2028
1 - Not confident at all
26.3%
534
3
21.2%
430
4
19.5%
396
5 - Very confident
17.0%
344
2
12.7%
257
Don't know
3.3%
67
issuesstarmer_6 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Refugees and asylum seekers
Base: 2028
1 - Not confident at all
34.1%
692
3
17.7%
359
4
17.7%
359
5 - Very confident
14.4%
293
2
12.5%
253
Don't know
3.6%
72
issuesstarmer_7 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Climate change
Base: 2028
1 - Not confident at all
25.5%
518
3
23.1%
468
4
18.0%
366
5 - Very confident
15.0%
305
2
13.7%
277
Don't know
4.6%
94
issuesstarmer_8 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The economy
Base: 2028
1 - Not confident at all
29.3%
595
3
18.9%
383
4
18.2%
369
5 - Very confident
16.8%
341
2
13.3%
269
Don't know
3.5%
71
issuesstarmer_9 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? National security
Base: 2028
1 - Not confident at all
25.4%
516
3
21.1%
427
4
19.5%
396
5 - Very confident
17.7%
359
2
12.2%
248
Don't know
4.0%
82
issuesstarmer_10 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Housing
Base: 2028
1 - Not confident at all
25.6%
520
3
21.2%
429
4
20.4%
413
5 - Very confident
15.4%
313
2
13.5%
274
Don't know
3.9%
79
issuesfarage_1 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Education
Base: 2028
3
23.5%
477
1 - Not confident at all
23.3%
473
5 - Very confident
19.2%
390
4
17.3%
350
2
12.1%
246
Don't know
4.5%
92
issuesfarage_2 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The environment
Base: 2028
1 - Not confident at all
25.9%
526
3
20.6%
417
4
18.8%
382
5 - Very confident
17.0%
345
2
12.5%
253
Don't know
5.2%
105
issuesfarage_3 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Immigration
Base: 2028
5 - Very confident
27.4%
556
1 - Not confident at all
23.5%
477
4
19.2%
389
3
17.4%
352
2
9.0%
183
Don't know
3.5%
71
issuesfarage_4 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Industrial relations
Base: 2028
3
24.3%
492
1 - Not confident at all
23.1%
469
5 - Very confident
17.9%
364
4
17.8%
360
2
11.4%
231
Don't know
5.5%
112
issuesfarage_5 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The NHS
Base: 2028
1 - Not confident at all
25.7%
522
3
22.8%
462
5 - Very confident
18.2%
369
4
17.9%
363
2
11.5%
234
Don't know
3.8%
78
issuesfarage_6 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Refugees and asylum seekers
Base: 2028
5 - Very confident
27.3%
553
1 - Not confident at all
23.6%
478
4
19.8%
401
3
16.6%
336
2
9.5%
193
Don't know
3.3%
67
issuesfarage_7 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Climate change
Base: 2028
1 - Not confident at all
27.4%
556
3
20.5%
415
4
17.2%
348
5 - Very confident
16.4%
333
2
13.5%
273
Don't know
5.1%
103
issuesfarage_8 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The economy
Base: 2028
1 - Not confident at all
23.1%
469
3
21.2%
430
4
19.8%
402
5 - Very confident
19.3%
392
2
12.3%
249
Don't know
4.2%
86
issuesfarage_9 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? National security
Base: 2028
1 - Not confident at all
21.8%
442
4
21.7%
440
3
21.1%
427
5 - Very confident
19.5%
395
2
11.4%
231
Don't know
4.6%
93
issuesfarage_10 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Housing
Base: 2028
1 - Not confident at all
23.7%
481
3
23.4%
474
4
18.7%
379
5 - Very confident
17.4%
353
2
12.2%
247
Don't know
4.6%
94
likedislikeparty_1 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Conservative
Base: 2028
Neither like nor dislike
23.1%
469
Strongly dislike
22.8%
462
Somewhat like
21.8%
443
Somewhat dislike
14.8%
300
Strongly like
13.5%
273
Don’t know
2.9%
59
Have not heard of
1.1%
22
likedislikeparty_2 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Labour
Base: 2028
Strongly dislike
26.1%
530
Somewhat like
22.1%
448
Strongly like
20.8%
422
Neither like nor dislike
15.9%
323
Somewhat dislike
10.9%
222
Don’t know
3.1%
63
Have not heard of
1.0%
20
likedislikeparty_3 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Liberal Democrat
Base: 2028
Neither like nor dislike
32.8%
666
Somewhat like
23.6%
478
Strongly dislike
13.9%
282
Somewhat dislike
13.2%
268
Strongly like
11.0%
223
Don’t know
3.8%
77
Have not heard of
1.7%
34
likedislikeparty_4 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Scottish National Party
Base: 137
Somewhat like
27.0%
37
Strongly like
21.2%
29
Neither like nor dislike
19.7%
27
Strongly dislike
18.2%
25
Somewhat dislike
7.3%
10
Don’t know
4.4%
6
Have not heard of
2.2%
3
likedislikeparty_5 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Plaid Cymru
Base: 92
Neither like nor dislike
32.6%
30
Somewhat like
27.2%
25
Strongly like
15.2%
14
Strongly dislike
14.1%
13
Somewhat dislike
8.7%
8
Have not heard of
1.1%
1
Don’t know
1.1%
1
likedislikeparty_6 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Green Party
Base: 2028
Neither like nor dislike
32.5%
660
Somewhat like
24.6%
499
Strongly dislike
13.8%
279
Strongly like
12.4%
251
Somewhat dislike
10.8%
219
Don’t know
4.2%
86
Have not heard of
1.7%
34
likedislikeparty_7 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Reform UK
Base: 2028
Strongly dislike
23.5%
477
Strongly like
21.9%
445
Somewhat like
21.9%
445
Neither like nor dislike
19.7%
400
Somewhat dislike
8.4%
171
Don’t know
3.0%
60
Have not heard of
1.5%
30
poltrust_1 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Environment / Climate Change
Base: 2028
Labour
24.8%
503
Green Party
21.0%
426
Reform UK
17.5%
354
None
16.0%
324
Conservative
13.2%
268
Liberal Democrats
7.5%
153
poltrust_2 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Cost of living
Base: 2028
Labour
28.1%
569
Reform UK
21.0%
426
None
18.3%
371
Conservative
16.0%
324
Liberal Democrats
9.1%
185
Green Party
7.5%
153
poltrust_3 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Health and the NHS
Base: 2028
Labour
31.9%
646
Reform UK
19.5%
396
None
16.8%
340
Conservative
14.9%
302
Liberal Democrats
9.8%
199
Green Party
7.1%
145
poltrust_4 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? The economy generally
Base: 2028
Labour
27.6%
559
Reform UK
21.0%
425
None
17.5%
355
Conservative
17.2%
348
Liberal Democrats
9.0%
183
Green Party
7.8%
158
poltrust_5 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Housing
Base: 2028
Labour
30.5%
618
Reform UK
20.2%
409
None
17.4%
352
Conservative
14.8%
301
Liberal Democrats
9.0%
182
Green Party
8.2%
166
poltrust_6 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Energy
Base: 2028
Labour
27.6%
559
Reform UK
19.8%
401
None
16.6%
336
Conservative
14.6%
296
Green Party
13.6%
276
Liberal Democrats
7.9%
160
poltrust_7 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Crime
Base: 2028
Labour
26.4%
536
Reform UK
24.7%
500
None
18.4%
374
Conservative
16.1%
326
Liberal Democrats
7.4%
151
Green Party
7.0%
141
poltrust_8 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Education
Base: 2028
Labour
31.2%
632
Reform UK
20.1%
407
None
16.6%
337
Conservative
16.4%
332
Liberal Democrats
9.0%
183
Green Party
6.8%
137
poltrust_9 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Defence
Base: 2028
Labour
29.0%
589
Reform UK
22.2%
451
Conservative
18.3%
372
None
16.6%
337
Liberal Democrats
7.9%
160
Green Party
5.9%
119
poltrust_10 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Immigration
Base: 2028
Reform UK
31.0%
628
Labour
24.7%
500
None
16.4%
332
Conservative
12.5%
253
Liberal Democrats
8.6%
174
Green Party
7.0%
141
poltrust_11 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Transport
Base: 2028
Labour
29.6%
601
Reform UK
19.4%
394
None
18.2%
369
Conservative
15.2%
308
Green Party
9.0%
182
Liberal Democrats
8.6%
174
poltrust_12 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Pensions
Base: 2028
Labour
27.5%
557
Reform UK
20.0%
405
None
18.9%
384
Conservative
17.5%
354
Liberal Democrats
9.1%
184
Green Party
7.1%
144
poltrust_13 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Jobs
Base: 2028
Labour
28.7%
583
Reform UK
21.0%
426
None
18.5%
375
Conservative
16.8%
341
Liberal Democrats
8.0%
162
Green Party
7.0%
141
poltrust_14 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Foreign policy
Base: 2028
Labour
29.3%
594
Reform UK
23.3%
473
None
17.2%
349
Conservative
16.6%
336
Liberal Democrats
7.2%
146
Green Party
6.4%
130
poltrust_15 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Welfare benefits
Base: 2028
Labour
28.5%
578
Reform UK
21.5%
437
None
17.8%
361
Conservative
15.2%
309
Liberal Democrats
8.9%
181
Green Party
8.0%
162
poltrust_16 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Culture
Base: 2028
Labour
25.6%
520
Reform UK
19.7%
400
None
18.9%
383
Conservative
15.6%
316
Liberal Democrats
10.8%
219
Green Party
9.4%
190
ltv_parties_1 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Conservative
Base: 2028
0 - Very unlikely
25.2%
511
5
9.6%
195
10 - Very likely
9.4%
190
7
8.8%
179
6
8.2%
166
8
7.8%
158
2
6.8%
137
9
6.7%
136
4
6.4%
129
3
6.3%
128
1
4.9%
99
ltv_parties_2 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Labour
Base: 2028
0 - Very unlikely
27.4%
555
10 - Very likely
15.0%
305
8
9.6%
195
7
8.3%
168
5
7.8%
158
9
6.9%
139
6
6.6%
134
2
5.2%
105
4
4.6%
94
3
4.4%
89
1
4.2%
86
ltv_parties_3 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Liberal Democrats
Base: 2028
0 - Very unlikely
21.9%
444
5
14.2%
287
8
9.2%
187
6
8.6%
175
7
8.3%
168
3
7.7%
157
10 - Very likely
7.6%
154
4
7.4%
150
2
6.3%
128
1
4.8%
97
9
4.0%
81
ltv_parties_4 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Reform UK
Base: 2028
0 - Very unlikely
25.6%
519
10 - Very likely
17.4%
352
5
9.8%
198
8
8.4%
170
7
7.6%
154
6
6.8%
137
9
6.8%
137
3
5.0%
102
2
5.0%
101
4
4.6%
93
1
3.2%
65
ltv_parties_5 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Green Party
Base: 2028
0 - Very unlikely
22.6%
458
5
11.1%
225
7
9.5%
193
6
9.2%
186
3
8.2%
167
8
7.9%
160
10 - Very likely
7.3%
148
4
7.1%
143
2
6.7%
135
9
5.9%
119
1
4.6%
94
ltv_parties_6 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Scottish National Party
Base: 137
0 - Very unlikely
21.2%
29
10 - Very likely
20.4%
28
8
13.9%
19
5
10.2%
14
3
8.0%
11
2
7.3%
10
7
7.3%
10
9
5.1%
7
6
2.9%
4
1
2.2%
3
4
1.5%
2
ltv_parties_7 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Plaid Cymru
Base: 92
0 - Very unlikely
21.7%
20
5
15.2%
14
6
10.9%
10
8
10.9%
10
10 - Very likely
8.7%
8
2
7.6%
7
4
6.5%
6
1
5.4%
5
3
4.3%
4
7
4.3%
4
9
4.3%
4
redherring2 Which of the below is yellow?
Base: 2028
Lemon
100.0%
2028
can1_1 can1 - To what extent, if at all, do you think that the following are responsible for environmental damage and climate change? Fossil fuel companies
Base: 2028
Largely responsible
40.9%
830
Somewhat responsible
40.2%
816
Not that responsible
9.6%
195
Don’t know
6.1%
123
Not at all responsible
3.2%
64
can1_2 can1 - To what extent, if at all, do you think that the following are responsible for environmental damage and climate change? Water companies
Base: 2028
Somewhat responsible
46.7%
947
Largely responsible
26.0%
528
Not that responsible
17.8%
361
Don’t know
5.3%
108
Not at all responsible
4.1%
84
can1_3 can1 - To what extent, if at all, do you think that the following are responsible for environmental damage and climate change? CEO/board of polluting companies
Base: 2028
Somewhat responsible
40.8%
828
Largely responsible
39.5%
802
Not that responsible
10.2%
207
Don’t know
6.5%
131
Not at all responsible
3.0%
60
can2 Which of the following statements comes closest to your view?
Base: 2028
Any damage to the environment by water and oil companies should be a criminal offence
70.8%
1436
Any damage to the environment by water and oil companies should not be a criminal offence
17.6%
356
Don’t know
11.6%
236
can3 Which of the following statements comes closest to your view?
Base: 2028
Chief executives and senior board directors of water and oil companies causing any damage to the environment should be h
74.7%
1515
Chief executives and senior board directors of water and oil companies causing any damage to the environment should not
15.9%
323
Don’t know
9.4%
190
can4 To what extent would you support or oppose changes to the law so that it would hold oil company executives responsible for deaths caused by climate change and pollution as well as environmental disasters due to climate change and pollution?
Base: 2028
Strongly support
34.5%
700
Somewhat support
29.0%
588
Neither support nor oppose
19.6%
398
Somewhat oppose
7.0%
142
Strongly oppose
4.9%
100
Don’t know
4.9%
100
can5 To what extent would you support or oppose those most responsible for environmental damage and climate breakdown held accountable in a court of law?
Base: 2028
Strongly support
35.5%
720
Somewhat support
29.0%
588
Neither support nor oppose
19.6%
397
Somewhat oppose
6.6%
134
Don’t know
5.0%
101
Strongly oppose
4.3%
88
can6 To what extent would you support or oppose water company CEOs being arrested for polluting the environment?
Base: 2028
Strongly support
31.7%
642
Somewhat support
27.5%
557
Neither support nor oppose
22.0%
447
Somewhat oppose
8.6%
174
Strongly oppose
5.2%
105
Don’t know
5.1%
103
can7 A citizen's arrest is an arrest made by a private citizen – a person who is not acting as a sworn law-enforcement official. In common law jurisdictions, the practice dates back to medieval England and the English common law, in which sheriffs
Base: 2028
The right to make citizen’s arrests is a good thing
56.1%
1138
The right to make citizen’s arrests is a bad thing
25.1%
509
Don’t know
18.8%
381
can8 To what extent would you support or oppose a citizen's arrest of the CEO of a water or oil company that has polluted the environment?
Base: 2028
Neither support nor oppose
25.4%
516
Somewhat support
23.0%
467
Strongly support
22.0%
447
Somewhat oppose
14.3%
291
Don’t know
7.8%
158
Strongly oppose
7.3%
149
can9 Which of the following statements comes closest to your view?
Base: 2028
Water, oil and gas companies need to do more to meet their environmental and climate targets
62.6%
1270
Water, oil and gas companies are doing about enough to meet their environmental and climate targets
19.7%
399
Don’t know
9.1%
184
Water, oil and gas companies need to do less to meet their environmental and climate targets
8.6%
175
lib_auth_1 lib_auth - To what extent do you agree or disagree with the following statements? It is the government’s responsibility to provide a job for everyone who wants one.
Base: 2028
Somewhat agree
33.3%
676
Neither agree nor disagree
26.0%
528
Strongly agree
24.8%
502
Somewhat disagree
11.4%
232
Strongly disagree
4.4%
90
lib_auth_2 lib_auth - To what extent do you agree or disagree with the following statements? Ordinary working people do not get their fair share of the nation’s wealth.
Base: 2028
Somewhat agree
35.1%
712
Strongly agree
34.1%
692
Neither agree nor disagree
20.4%
413
Somewhat disagree
6.8%
137
Strongly disagree
3.6%
74
lib_auth_3 lib_auth - To what extent do you agree or disagree with the following statements? The government should reduce the gap between the rich and the poor.
Base: 2028
Strongly agree
36.4%
739
Somewhat agree
33.2%
673
Neither agree nor disagree
20.1%
407
Somewhat disagree
6.7%
136
Strongly disagree
3.6%
73
lib_auth_4 lib_auth - To what extent do you agree or disagree with the following statements? Large businesses and corporations take advantage of ordinary people.
Base: 2028
Somewhat agree
37.3%
756
Strongly agree
32.1%
651
Neither agree nor disagree
20.4%
413
Somewhat disagree
7.3%
148
Strongly disagree
3.0%
60
hunger_problem How much of a problem do you think hunger and hardship are in the UK?
Base: 2028
A fairly big problem
47.0%
954
A very big problem
28.6%
581
A fairly minor problem
21.3%
431
Not a problem
3.1%
62
social_security_1 social_security - To what extent, if at all, do you agree or disagree with each of the following statements? If someone is unable to work due to long-term illness, disability, or caring responsibilities, our social security system should provide for th
Base: 2028
Strongly agree
38.7%
784
Somewhat agree
34.7%
704
Neither agree nor disagree
18.1%
367
Somewhat disagree
6.2%
125
Strongly disagree
2.4%
48
social_security_2 social_security - To what extent, if at all, do you agree or disagree with each of the following statements? Our social security system should ensure that everyone can afford the essentials (food, heating, accommodation / housing)
Base: 2028
Strongly agree
40.1%
814
Somewhat agree
34.0%
689
Neither agree nor disagree
18.3%
371
Somewhat disagree
5.6%
114
Strongly disagree
2.0%
40
social_security_3 social_security - To what extent, if at all, do you agree or disagree with each of the following statements? Our social security system should ensure everyone has the security we all need to thrive, not just survive
Base: 2028
Strongly agree
35.4%
717
Somewhat agree
34.2%
694
Neither agree nor disagree
21.0%
426
Somewhat disagree
7.1%
144
Strongly disagree
2.3%
47
social_security_4 social_security - To what extent, if at all, do you agree or disagree with each of the following statements? Problems with the social security system often drive people into financial hardship
Base: 2028
Somewhat agree
37.2%
755
Strongly agree
28.0%
568
Neither agree nor disagree
24.3%
493
Somewhat disagree
7.9%
161
Strongly disagree
2.5%
51
social_security_5 social_security - To what extent, if at all, do you agree or disagree with each of the following statements? Our social security system does a good job of protecting people from hunger and hardship
Base: 2028
Somewhat agree
29.6%
601
Neither agree nor disagree
28.5%
578
Somewhat disagree
19.0%
385
Strongly agree
14.8%
300
Strongly disagree
8.1%
164
social_security_6 social_security - To what extent, if at all, do you agree or disagree with each of the following statements? A strong and supportive social security system is essential for a fair society
Base: 2028
Strongly agree
37.8%
767
Somewhat agree
34.4%
698
Neither agree nor disagree
19.8%
401
Somewhat disagree
5.8%
118
Strongly disagree
2.2%
44
hunger_scale Where do you place yourself on the scale between these two views?
Base: 2028
5 - A mix of both individual choices and wider societal factors
42.0%
851
10 - Hunger and hardship are mostly the result of unfair systems and societal structures
12.0%
244
8
9.9%
201
6
7.3%
149
7
7.1%
145
9
5.3%
108
0 - Hunger and hardship are mostly the result of individual failings or poor choices
4.4%
90
4
4.3%
87
3
3.9%
79
2
2.7%
55
1
0.9%
19
TQ1 For the following question, by "food banks", we mean organisations that are run by a charity or local community group, that provide emergency food to people in need.How often in the past 30 days have you or anyone in your household received a fre
Base: 2028
Have not received one in the last 30 days
67.8%
1375
Two or three times in the last 30 days
7.9%
160
Once in the last 30 days
7.1%
143
Four to six times in the last 30 days
6.1%
123
Don't know
5.2%
105
More than six times in the last 30 days
3.8%
78
Prefer not to say
2.2%
44
TQ2 In the last year, how often, if ever, have you, or anyone else in your household, received a free parcel of food from a food bank or other emergency food provider?
Base: 1375
Not applicable - I have never received a free parcel of food from a food bank or any other emergency food provider
86.3%
1186
Once in the last year
5.2%
71
Two or three times in the last year
2.5%
35
Don't know
2.1%
29
Four to six times in the last year
1.2%
16
More than six times but not every month
1.0%
14
Every month or more often
1.0%
14
Prefer not to say
0.7%
10
Q1_CFAB_1 Q1_CFAB - Would you consider taking any of the following actions if you thought it would give you a better chance of getting a new job or promotion? Dyeing your hair to look younger
Base: 1747
No
42.3%
739
Yes
28.1%
491
Maybe
27.8%
485
Don't Know
1.8%
32
Q1_CFAB_2 Q1_CFAB - Would you consider taking any of the following actions if you thought it would give you a better chance of getting a new job or promotion? Injections such as Botox or fillers to look younger
Base: 1747
No
66.7%
1166
Maybe
18.2%
318
Yes
12.9%
225
Don't Know
2.2%
38
Q1_CFAB_3 Q1_CFAB - Would you consider taking any of the following actions if you thought it would give you a better chance of getting a new job or promotion? Having plastic surgery to look younger
Base: 1747
No
72.7%
1270
Maybe
13.9%
242
Yes
11.3%
198
Don't Know
2.1%
37
Q2_CFAB_1 Q2_CFAB - Would you be comfortable sharing your age with work colleagues or managers at your employer? Colleagues
Base: 1747
Comfortable
42.3%
739
Very comfortable
40.3%
704
Uncomfortable
10.2%
178
Don't know
4.1%
72
Very unconformable
3.1%
54
Q2_CFAB_2 Q2_CFAB - Would you be comfortable sharing your age with work colleagues or managers at your employer? Managers
Base: 1747
Comfortable
42.4%
741
Very comfortable
40.8%
712
Uncomfortable
10.2%
179
Don't know
3.9%
68
Very unconformable
2.7%
47
Q3_CFAB Have you ever received any inappropriate comments about your age while in the workplace from colleagues or managers?
Base: 2028
No, never with either colleagues or managers
65.1%
1321
Yes, isolated incidents with colleagues
6.5%
131
Yes, frequently by colleagues and managers
6.3%
127
Yes, frequently by managers
5.9%
120
Yes, frequently by colleagues
5.4%
110
Don’t Know
4.7%
96
Yes, isolated incidents with colleagues and managers
3.6%
73
Yes, isolated incidents with managers
2.5%
50
Q4_CFAB Has your age ever been a factor in you missing out on a job that you applied for or in you missing out on opportunities for development in your work such as training or promotion?
Base: 2028
No
60.9%
1236
Yes, it wasn’t stated but I believe my age was a factor
15.2%
308
Yes, it was inferred in the reasoning they gave
10.5%
213
Don’t Know
7.8%
158
Yes, I was told explicitly my age was a factor
5.6%
113
Q5_CFAB Has any negative treatment at work, or in applying for work, because of your age caused you to doubt your abilities or value to employers?
Base: 2028
No, never
67.9%
1378
Yes, isolated incidents
15.6%
317
Yes, frequently
9.8%
198
Don’t Know
6.7%
135
q_1_1 q_1 - To what extent do you think favourably or unfavourably towards the following party leaders? Keir Starmer
Base: 2028
Strongly unfavourable
27.5%
558
Somewhat favourable
20.3%
412
Strongly favourable
18.0%
366
Neither favourable nor unfavourable
16.6%
337
Somewhat unfavourable
13.4%
271
Don’t know
4.1%
84
q_1_2 q_1 - To what extent do you think favourably or unfavourably towards the following party leaders? Kemi Badenoch
Base: 2028
Neither favourable nor unfavourable
26.3%
533
Somewhat favourable
22.6%
459
Strongly unfavourable
17.2%
349
Somewhat unfavourable
15.9%
323
Strongly favourable
11.6%
236
Don’t know
6.3%
128
q_1_3 q_1 - To what extent do you think favourably or unfavourably towards the following party leaders? Ed Davey
Base: 2028
Neither favourable nor unfavourable
36.5%
741
Somewhat favourable
22.8%
462
Somewhat unfavourable
11.9%
242
Strongly unfavourable
10.8%
220
Strongly favourable
9.0%
183
Don’t know
8.9%
180
q_1_4 q_1 - To what extent do you think favourably or unfavourably towards the following party leaders? Nigel Farage
Base: 2028
Somewhat favourable
25.0%
508
Strongly unfavourable
22.8%
462
Neither favourable nor unfavourable
18.8%
381
Strongly favourable
18.7%
379
Somewhat unfavourable
10.8%
219
Don’t know
3.9%
79
q_3 Would you say that the Labour government has so far, exceeded, met, or failed to meet your expectations?
Base: 2028
Failed expectations
33.8%
685
Met expectations
25.0%
507
Somewhat failed expectations
21.3%
432
Somewhat exceeded expectations
9.9%
201
Don’t know
5.5%
112
Exceeded expectations
4.5%
91
q_4 Prior to the general election, Prime Minister Keir Starmer promised to 'clean up our politics'. How successful, if at all, do you think he has been in achieving this?
Base: 2028
Not at all successful
33.0%
670
Fairly successful
26.6%
539
Not very successful
22.9%
464
Very successful
11.6%
235
Don’t know
5.9%
120
q_5 Please indicate which of the following statements is closest to your view.
Base: 2028
I do not think that Keir Starmer will still be the leader of the Labour Party at the next general election
47.7%
968
I think that Keir Starmer will still be the leader of the Labour Party at the next general election
39.9%
810
Don’t know
12.3%
250
q_6 If Keir Starmer wasn’t the leader of the Labour Party at the next general election, who would you most like to see replace him?
Base: 2028
Don’t know
40.0%
812
Andy Burnham
14.5%
294
Rachel Reeves
11.7%
237
Ed Miliband
8.1%
164
Angela Rayner
6.4%
129
Lucy Powell
5.1%
104
Wes Streeting
4.8%
97
Bridget Phillipson
3.4%
69
Other/Someone else:
3.2%
65
Shabana Mahmood
2.8%
57
q_7 Of the following two candidates, who would you most like to become deputy leader of the Labour Party?
Base: 2028
Don’t know
52.2%
1058
Lucy Powell
27.0%
548
Bridget Phillipson
20.8%
422
q_8_1 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Freezing tax thresholds
Base: 2028
Neither support nor oppose
30.6%
621
Somewhat support
24.9%
505
Strongly support
15.5%
314
Somewhat oppose
13.3%
269
Strongly oppose
8.4%
171
Don’t know
7.3%
148
q_8_2 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Increasing fuel duty
Base: 2028
Neither support nor oppose
26.9%
545
Somewhat oppose
24.5%
496
Strongly oppose
18.4%
373
Somewhat support
16.7%
338
Strongly support
7.7%
157
Don’t know
5.9%
119
q_8_3 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Reducing tax relief on pensions
Base: 2028
Somewhat support
23.6%
479
Neither support nor oppose
23.1%
468
Strongly support
21.9%
444
Somewhat oppose
13.9%
281
Strongly oppose
11.4%
232
Don’t know
6.1%
124
q_8_4 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Introducing a wealth tax
Base: 2028
Strongly support
26.1%
530
Somewhat support
25.6%
520
Neither support nor oppose
23.2%
471
Somewhat oppose
10.8%
220
Strongly oppose
9.0%
182
Don’t know
5.2%
105
q_8_5 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Creating new council tax bands
Base: 2028
Neither support nor oppose
31.4%
636
Somewhat support
25.0%
506
Somewhat oppose
13.9%
282
Strongly support
13.3%
270
Strongly oppose
9.8%
199
Don’t know
6.7%
135
q_8_6 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Reducing spending on benefits
Base: 2028
Neither support nor oppose
25.8%
523
Somewhat support
22.6%
459
Somewhat oppose
16.2%
329
Strongly support
15.7%
319
Strongly oppose
15.1%
306
Don’t know
4.5%
92
q_8_7 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Reducing the size of the civil service
Base: 2028
Neither support nor oppose
29.6%
600
Somewhat support
21.3%
431
Strongly support
17.0%
344
Somewhat oppose
16.5%
335
Strongly oppose
8.8%
178
Don’t know
6.9%
140
q_8_8 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Increasing taxes on businesses
Base: 2028
Neither support nor oppose
27.1%
549
Somewhat support
21.6%
438
Somewhat oppose
19.4%
393
Strongly support
14.3%
289
Strongly oppose
13.2%
268
Don’t know
4.5%
91
q_8_9 q_8 - To what extent, if at all, would you support or oppose the Government introducing each of the following measures in the upcoming Budget? Relaxing the fiscal rules
Base: 2028
Neither support nor oppose
36.9%
748
Somewhat support
20.4%
413
Don’t know
13.7%
278
Strongly support
11.8%
239
Somewhat oppose
11.3%
229
Strongly oppose
6.0%
121
q_9 Please indicate which of the following statements is closest to your view.
Base: 2028
The economy has worsened since Rachel Reeves became Chancellor of the Exchequer
34.3%
696
Rachel Reeves becoming the Chancellor of the Exchequer has made no real difference to the economy
30.3%
614
Don’t know
18.5%
376
The economy has improved since Rachel Reeves became Chancellor of the Exchequer
16.9%
342
q_10 Compared to this time last year, which of the following is closest to your view.
Base: 2028
I feel worse off overall
36.9%
748
I feel about the same overall
35.0%
709
I feel better off overall
22.6%
458
Don’t know
5.6%
113
q_11_1 q_11 - To what extent, if at all, do you think each of the following political parties are patriotic? Labour
Base: 2028
Somewhat patriotic
28.0%
568
Very patriotic
22.7%
461
Not at all patriotic
19.5%
395
Not very patriotic
16.7%
339
Don’t know
13.1%
265
q_11_2 q_11 - To what extent, if at all, do you think each of the following political parties are patriotic? Conservatives
Base: 2028
Somewhat patriotic
37.1%
753
Very patriotic
20.9%
424
Not very patriotic
16.7%
338
Don’t know
13.1%
266
Not at all patriotic
12.2%
247
q_11_3 q_11 - To what extent, if at all, do you think each of the following political parties are patriotic? Liberal Democrats
Base: 2028
Somewhat patriotic
36.8%
747
Not very patriotic
19.2%
389
Don’t know
16.3%
331
Very patriotic
15.3%
310
Not at all patriotic
12.4%
251
q_11_4 q_11 - To what extent, if at all, do you think each of the following political parties are patriotic? Reform UK
Base: 2028
Very patriotic
34.3%
695
Somewhat patriotic
29.4%
596
Not at all patriotic
12.5%
253
Don’t know
12.4%
251
Not very patriotic
11.5%
233
q_11_5 q_11 - To what extent, if at all, do you think each of the following political parties are patriotic? Green Party
Base: 2028
Somewhat patriotic
34.2%
694
Not very patriotic
20.7%
420
Don’t know
17.7%
358
Not at all patriotic
14.3%
291
Very patriotic
13.1%
265
q_12 To what extent, if at all, do you support or oppose people displaying the British (Union Jack) or English flag in public?
Base: 2028
Strongly support
33.9%
688
Neither support nor oppose
26.6%
540
Somewhat support
19.7%
399
Somewhat oppose
8.8%
178
Strongly oppose
6.7%
135
Don’t know
4.3%
88
q_13 When it comes to blaming the last government for the country’s problems, please indicate which of the following statements is closest to your view.
Base: 2028
The Labour government is blaming the last government more than it should
38.1%
772
The Labour government is blaming the last government about the right amount
34.8%
706
Don’t know
16.1%
327
The Labour government is not blaming the last government enough
11.0%
223
q_14 Peter Mandelson was dismissed this month due to his links to the financier and convicted sex offender Jeffrey Epstein. Mandelson’s friendship with Epstein was known by Keir Starmer at the time of his appointment, but Starmer has since said tha
Base: 2028
It was wrong for Keir Starmer to appoint Peter Mandelson
54.3%
1102
It was not wrong for Keir Starmer to appoint Peter Mandelson
26.4%
536
Don’t know
19.2%
390
q_15 Please indicate how confident, if at all, you are in the Labour government’s ability to reduce illegal migration to Britain.
Base: 2028
Not at all confident
33.1%
671
Quite confident
25.9%
525
Not that confident
18.9%
384
Very confident
13.8%
279
Don’t know
8.3%
169
q_16 The government promised to “smash the gangs” which illegally smuggle asylum seekers and refugees into the UK. Please indicate how well, if at all, the Labour Party’s plan to “smash the gangs” is working.
Base: 2028
Not well at all
32.2%
653
Quite well
23.9%
484
Not very well
21.4%
433
Very well
11.6%
236
Don’t know
10.9%
222
q_17 The UK and France have introduced a pilot “one in, one out” immigration deal. Under this deal, migrants who arrive illegally in small boats can be returned to France, while the UK will accept a roughly equal number of asylum seekers from Fra
Base: 2028
Not at all effective
30.8%
625
Somewhat effective
27.0%
548
Not very effective
20.4%
414
Very effective
12.5%
253
Don’t know
9.3%
188
q_18 The European Convention on Human Rights (ECHR) is an international treaty created to protect fundamental rights and freedoms across Europe. Some politicians argue that leaving the ECHR would make it easier for the UK to enforce measures like dep
Base: 2028
Neither support nor oppose
25.0%
508
Strongly support
20.3%
412
Somewhat support
18.4%
374
Strongly oppose
12.3%
249
Don’t know
12.2%
248
Somewhat oppose
11.7%
237
q_19 Please indicate which of the following statements is closest to your view.
Base: 2028
Leaving the European Convention on Human Rights (ECHR) is necessary to stop boats illegally crossing the Channel
40.6%
824
Leaving the European Convention on Human Rights (ECHR) is not necessary to stop boats illegally crossing the Channel
37.5%
761
Don’t know
21.8%
443
q_20 The previous Conservative government introduced a “Rwanda deportation scheme” under which some people who crossed the English Channel via irregular routes would be sent to Rwanda for processing of their asylum claims. The current Labour gove
Base: 2028
The current Labour government should bring back the Rwanda deportation scheme
43.4%
880
The current Labour government should not bring back the Rwanda deportation scheme
37.6%
763
Don’t know
19.0%
385
q_21 The UK government is considering national digital ID cards to make it easier to verify people’s immigration status and access to work or services, aiming to deter illegal immigration. To what extent do you support or oppose the introduction of
Base: 2028
Somewhat support
25.5%
518
Strongly support
24.9%
505
Neither support nor oppose
22.3%
452
Strongly oppose
12.6%
256
Somewhat oppose
9.3%
189
Don’t know
5.3%
108
q_22 The UK government is considering a youth mobility deal with the European Union (EU) to allow young people to live, work, and travel more easily between the UK and EU countries. To what extent do you support or oppose the introduction of a youth
Base: 2028
Strongly support
27.4%
555
Somewhat support
25.2%
512
Neither support nor oppose
24.7%
500
Somewhat oppose
8.1%
165
Don’t know
7.9%
160
Strongly oppose
6.7%
136
q_23 The UK government is considering whether to send British troops to serve as peacekeepers in Ukraine, meaning they would monitor ceasefires or help maintain security rather than take part in combat. To what extent do you support or oppose sending
Base: 2028
Neither support nor oppose
24.4%
495
Somewhat support
23.7%
480
Strongly support
16.3%
331
Strongly oppose
14.1%
285
Somewhat oppose
13.6%
276
Don’t know
7.9%
161
q_24 Please indicate which of the following statements is closest to your view.
Base: 2028
Reform UK and the Conservatives should not join forces at the next general election
44.8%
909
Reform UK and the Conservatives should join forces at the next general election
35.2%
714
Don’t know
20.0%
405
q_25 Junior doctors, now called resident doctors, went on strike over the summer calling for a 29.2% pay rise. Please indicate which of the following statements is closest to your view.
Base: 2028
Junior/resident doctors should not have gone on strike over their pay
44.4%
901
Junior/resident doctors should have gone on strike over their pay
39.6%
803
Don’t know
16.0%
324
q_26 The UK government is considering scrapping the two-child benefit cap, a policy that limits child-related benefit payments to the first two children in a family. Please indicate which of the following statements is closest to your view.
Base: 2028
The two-child benefit cap should not be scrapped
52.2%
1059
The two-child benefit cap should be scrapped
31.9%
647
Don’t know
15.9%
322
q_27 The UK government has introduced early release schemes to tackle overcrowding in jails that have led to thousands of prisoners being released before serving their full sentences. It is proposing permanent reforms to reduce many prison sentences,
Base: 2028
This will increase crime levels
43.3%
878
This will have no effect on crime levels
30.2%
612
Don’t know
13.3%
270
This will decrease crime levels
13.2%
268
q_28 To what extent, if at all, do you support or oppose the Government’s plans to reduce many prison sentences to tackle overcrowding?
Base: 2028
Strongly oppose
24.9%
505
Neither support nor oppose
22.8%
463
Somewhat oppose
20.8%
422
Somewhat support
16.3%
330
Strongly support
7.8%
158
Don't know
7.4%
150
q_29 Thinking about the UK switching to green energy (e.g., wind and solar farms), which of the following statements is closest to your view?
Base: 2028
This will cut my energy bills
30.1%
610
This will increase my energy bills
28.6%
579
This will have no effect on my energy bills
23.7%
480
Don’t know
17.7%
359
LLQ1 Which of the following, if any, would you prefer as Labour Leader and prime minister?
Base: 2028
Keir Starmer
26.3%
534
None of the above
21.5%
436
Don't know
18.9%
384
Andy Burnham
12.0%
244
Lucy Powell
5.8%
118
Angela Rayner
4.9%
100
Wes Streeting
3.7%
75
Bridget Phillipson
3.5%
70
Shabana Mahmood
2.1%
43
Other
1.2%
24
LLQ2 Who would you rather be Deputy Leader of the Labour Party following Angela Rayner's resignation?
Base: 2028
Don't know
32.9%
668
Neither
24.1%
489
Lucy Powell
23.5%
476
Bridget Phillipson
19.5%
395
HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 2028
I am a human
100.0%
2028
SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.
Base: 409
100.0%
409
SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback
Base: 1619
No feedback
100.0%
1619
QStatus *Hidden* to store all statuses for tracking and ease of redirecting.