Provisional: live fieldwork, 974 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
101/123
25-34
165/165
35-44
262/262
45-54
243/257
55-64
203/244
Sex
Male
436/512
Female
538/538
Local_authority
Essex
524/521
Hertfordshire
381/408
Southend-on-Sea
35/58
Thurrock
34/62
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 304
Desktop
100.0%
304
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 670
Mobile
100.0%
670
Changelog Change log
Base: 974
1
100.0%
974
Sex What is your sex?
Base: 974
Female
55.2%
538
Male
44.8%
436
Country In which country do you currently live?
Base: 974
England
100.0%
974
Region_B These are the regions of England. Which Region do you live in?
Base: 974
East of England
100.0%
974
Region_C *** Region
Base: 974
East of England
100.0%
974
la_east_england Which local authority do you live in?
Base: 974
Essex
53.8%
524
Hertfordshire
39.1%
381
Southend-on-Sea
3.6%
35
Thurrock
3.5%
34
Ethnicity What is your ethnic group?
Base: 974
White
82.2%
801
Black/African/Caribbean/Black British
11.4%
111
Asian/British Asian
3.5%
34
Mixed/multiple ethnic groups
1.7%
17
Prefer not to say
0.6%
6
Other ethnic group
0.5%
5
Ethnicity_White What is your ethnic group?
Base: 801
English / Welsh / Scottish / Northern Irish / British
97.3%
779
Other
2.0%
16
Irish
0.6%
5
Gypsy or Irish Traveller
0.1%
1
Ethnicity_Asian What is your ethnic group?
Base: 34
Indian
41.2%
14
Chinese
29.4%
10
Pakistani
14.7%
5
Any other Asian background
8.8%
3
Bangladeshi
5.9%
2
Ethnicity_Black What is your ethnic group?
Base: 111
African
77.5%
86
Any other Black/African/Caribbean background
17.1%
19
Caribbean
5.4%
6
Ethnicity_Mixed What is your ethnic group?
Base: 17
White and Black Caribbean
41.2%
7
White and Black African
23.5%
4
White and Asian
17.6%
3
Any other mixed / multiple ethnic background
17.6%
3
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 974
2
53.3%
519
1 (only me)
18.5%
180
3
14.7%
143
4
10.2%
99
5
2.7%
26
6 or more
0.7%
7
computationalchildren How many children aged 13 or under live in your household?
Base: 974
0 (no children aged 13 or under)
62.7%
611
2
20.0%
195
1
14.9%
145
3
2.2%
21
4
0.1%
1
6 or more
0.1%
1
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 974
£30,000 - £39,999
12.4%
121
£20,000 - £29,999
12.0%
117
£100,000 - £149,999
10.3%
100
£40,000 - £49,999
10.2%
99
£50,000 - £59,999
10.2%
99
£60,000 - £69,999
8.4%
82
£70,000 - £79,999
6.8%
66
£15,000 - £19,999
6.6%
64
£90,000 - £99,999
4.4%
43
Prefer not to say
4.4%
43
£10,000 - £14,999
3.9%
38
Less than £10,000
3.6%
35
£80,000 - £89,999
2.6%
25
£150,000 - £199,999
1.6%
16
£200,000 or more
1.5%
15
Don't know
1.1%
11
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 54
Less than £20,000
40.7%
22
Between £40,000 and £59,999
25.9%
14
Between £20,000 and £39,999
16.7%
9
£60,000 or more
16.7%
9
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 974
£40,000 or more
45.4%
442
£20,000 - £39,999
33.8%
329
Up to £19,999
20.8%
203
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 23
No Qualifications
100.0%
23
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 36
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
36
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 46
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
46
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 43
A formal Apprenticeship
100.0%
43
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 123
NVQs / GNVQs / RSA Diploma
100.0%
123
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 13
Standard Grade
100.0%
13
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 396
GCSEs / O-Levels / CSEs
100.0%
396
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 25
Highers / Advanced Highers
100.0%
25
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 54
AS-Levels
100.0%
54
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 233
A-Levels
100.0%
233
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 18
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
18
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 47
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
47
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 60
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
60
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 88
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
88
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 376
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
376
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 7
Award
100.0%
7
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 19
Certificate (Other)
100.0%
19
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 23
Diploma (Other)
100.0%
23
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 37
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
37
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 123
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
49.6%
61
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
22.0%
27
NVQ Level 1 or a Foundation GNVQ
14.6%
18
NVQ Level 4 or higher, or an RSA Higher Diploma
13.8%
17
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 240
3
47.1%
113
2
24.6%
59
4+
17.5%
42
1
10.8%
26
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 240
1
63.3%
152
3
12.9%
31
2
12.5%
30
4+
11.2%
27
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 396
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
77.5%
307
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
22.5%
89
qual_awd At which level is your highest qualification for your Award?
Base: 7
Level 2
28.6%
2
Level 3
28.6%
2
Level 4 or higher
28.6%
2
Entry level
14.3%
1
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 19
Level 2
26.3%
5
Level 3
26.3%
5
Level 4 or higher
26.3%
5
Entry level
10.5%
2
Level 1
10.5%
2
qual_dip What qualification level is your Diploma?
Base: 23
Level 4 or higher
43.5%
10
Level 3
30.4%
7
Level 1
17.4%
4
Level 2
8.7%
2
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 23
No Qualifications
100.0%
23
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 38
Entry level
100.0%
38
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 178
Level 1
100.0%
178
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 415
Level 2
100.0%
415
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 43
Apprenticeship
100.0%
43
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 37
Other
100.0%
37
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 186
Level 3
100.0%
186
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 511
Level 4+
100.0%
511
hiqual Highest level of qualification (Hidden)
Base: 974
Level 4+
100.0%
974
emp1 Which of the following best describes your current employment status?
Base: 974
Employed full-time (More than 30 hours per week)
48.2%
469
Retired
22.5%
219
Employed part-time (Up to 30 hours per week)
12.1%
118
Self-employed
4.8%
47
Student
3.8%
37
Family carer / homemaker
3.5%
34
Unemployed
3.1%
30
Unable to work due to long-term illness or disability
1.5%
15
Unpaid volunteer
0.5%
5
emp2 Are you currently also in any paid employment alongside your studies?
Base: 37
Not Employed
54.1%
20
Employed part-time (Up to 30 hours per week)
40.5%
15
Employed full-time (More than 30 hours per week)
2.7%
1
Self Employed
2.7%
1
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 974
Owned outright
43.1%
420
Owned with a mortgage or loan
24.8%
242
Rented from private landlord or letting agency
12.3%
120
Rented from Council (Local Authority)
9.3%
91
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
6.1%
59
Living rent free
2.2%
21
Shared ownership - with a mortgage and paying rent
0.9%
9
Rented from a relative or friend of household member
0.6%
6
Other private rented
0.5%
5
Tied accommodation (accommodation provided by employer of a household member)
0.1%
1
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 974
Intermediate managerial roles, administrative or professional
24.2%
236
Higher managerial roles, administrative or professional
21.0%
205
Supervisory or clerical and junior managerial roles, administrative or professional
19.7%
192
Skilled manual worker
13.2%
129
State pensioner
9.3%
91
Semi-skilled and unskilled manual worker
7.0%
68
Unemployed with state benefits only
4.1%
40
Casual worker
1.3%
13
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 838
I voted in the 2016 EU referendum
82.2%
689
I did not vote in the 2016 EU referendum
15.3%
128
Don’t know
2.5%
21
eu16 How did you vote in the 2016 Referendum?
Base: 689
Leave
52.0%
358
Remain
47.0%
324
Can’t remember
1.0%
7
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 974
I voted in the 2024 General Election
81.3%
792
I did not vote for the 2024 General Election
16.3%
159
Can’t remember
2.4%
23
ge24 For which party did you vote in the 2024 General Election?
Base: 792
Labour
38.4%
304
Conservative
28.4%
225
Reform UK
15.5%
123
Liberal Democrats
10.1%
80
Green Party
5.1%
40
Can’t remember
1.8%
14
Another party
0.8%
6
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 974
10 - Certain to vote
57.4%
559
9
10.5%
102
8
8.9%
87
0 - Would not vote
4.8%
47
5
4.8%
47
7
4.5%
44
6
4.0%
39
2
1.7%
17
4
1.3%
13
1
1.0%
10
3
0.9%
9
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 927
Reform UK
24.2%
224
Labour
22.4%
208
Conservative
17.7%
164
Undecided
16.6%
154
Liberal Democrats
10.9%
101
Green Party
7.9%
73
Another party
0.3%
3
charity_support_1 charity_support - In the last two years in what ways (if any) have you supported a charity? Regular donation /direct debit
Base: 203
Regular donation /direct debit
100.0%
203
charity_support_2 charity_support - In the last two years in what ways (if any) have you supported a charity? Payroll giving
Base: 29
Payroll giving
100.0%
29
charity_support_3 charity_support - In the last two years in what ways (if any) have you supported a charity? One off donation
Base: 338
One off donation
100.0%
338
charity_support_4 charity_support - In the last two years in what ways (if any) have you supported a charity? Playing the lottery for a specific charity
Base: 133
Playing the lottery for a specific charity
100.0%
133
charity_support_5 charity_support - In the last two years in what ways (if any) have you supported a charity? A charity raffle
Base: 151
A charity raffle
100.0%
151
charity_support_6 charity_support - In the last two years in what ways (if any) have you supported a charity? Signing a petition
Base: 186
Signing a petition
100.0%
186
charity_support_7 charity_support - In the last two years in what ways (if any) have you supported a charity? Sponsored someone to take part in an activity
Base: 162
Sponsored someone to take part in an activity
100.0%
162
charity_support_8 charity_support - In the last two years in what ways (if any) have you supported a charity? Sharing /liking on social media
Base: 150
Sharing /liking on social media
100.0%
150
charity_support_9 charity_support - In the last two years in what ways (if any) have you supported a charity? Writing to a politician/MP about an issue
Base: 30
Writing to a politician/MP about an issue
100.0%
30
charity_support_10 charity_support - In the last two years in what ways (if any) have you supported a charity? Volunteering time
Base: 149
Volunteering time
100.0%
149
charity_support_11 charity_support - In the last two years in what ways (if any) have you supported a charity? Taking part in a sponsored or challenge event such as a run, swim or cycle
Base: 59
Taking part in a sponsored or challenge event such as a run, swim or cycle
100.0%
59
charity_support_12 charity_support - In the last two years in what ways (if any) have you supported a charity? Buying merchandise
Base: 136
Buying merchandise
100.0%
136
charity_support_13 charity_support - In the last two years in what ways (if any) have you supported a charity? Leaving a gift in your will
Base: 54
Leaving a gift in your will
100.0%
54
charity_support_14 charity_support - In the last two years in what ways (if any) have you supported a charity? Taking part in a community event
Base: 117
Taking part in a community event
100.0%
117
charity_support_15 charity_support - In the last two years in what ways (if any) have you supported a charity? Taking part in a peaceful protest
Base: 30
Taking part in a peaceful protest
100.0%
30
charity_support_16 charity_support - In the last two years in what ways (if any) have you supported a charity? Putting on a fundraising event like a pub quiz or coffee morning
Base: 40
Putting on a fundraising event like a pub quiz or coffee morning
100.0%
40
charity_support_17 charity_support - In the last two years in what ways (if any) have you supported a charity? In memory donation for a loved one
Base: 115
In memory donation for a loved one
100.0%
115
charity_support_18 charity_support - In the last two years in what ways (if any) have you supported a charity? Buying something in a charity shop
Base: 409
Buying something in a charity shop
100.0%
409
charity_support_19 charity_support - In the last two years in what ways (if any) have you supported a charity? Buying something online for charity
Base: 127
Buying something online for charity
100.0%
127
charity_support_20 charity_support - In the last two years in what ways (if any) have you supported a charity? Donating goods to a charity shop
Base: 513
Donating goods to a charity shop
100.0%
513
charity_support_21 charity_support - In the last two years in what ways (if any) have you supported a charity? Donating or fundraising through online gaming or live streaming
Base: 62
Donating or fundraising through online gaming or live streaming
100.0%
62
charity_support_22 charity_support - In the last two years in what ways (if any) have you supported a charity? Rounded up a donation at the till in a shop
Base: 166
Rounded up a donation at the till in a shop
100.0%
166
charity_support_24 charity_support - In the last two years in what ways (if any) have you supported a charity? Other
Base: 5
Other
100.0%
5
charity_support_23 charity_support - In the last two years in what ways (if any) have you supported a charity? None of the above
Base: 83
None of the above
100.0%
83
donation_amount Approximately how much would you say you have donated to charity in the last 12 months (through donations, direct debit, raffles etc)?
Base: 891
£51-£100
19.6%
175
£21- £50
18.9%
168
£0-£20
16.2%
144
£101- £200
15.6%
139
£201 - £500
12.5%
111
£501- £1000
7.3%
65
£1001- £5000
4.5%
40
I’ve not donated in the past year
4.4%
39
£5001+
1.1%
10
local_community_activities_1 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Attended a local community meeting, town hall meeting, or consultation
Base: 122
Attended a local community meeting, town hall meeting, or consultation
100.0%
122
local_community_activities_2 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Signed a petition about a local issue
Base: 195
Signed a petition about a local issue
100.0%
195
local_community_activities_3 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Helped with a community clean-up or litter pick
Base: 114
Helped with a community clean-up or litter pick
100.0%
114
local_community_activities_4 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Attended a local event (e.g. fête, fundraiser, or community meal)
Base: 259
Attended a local event (e.g. fête, fundraiser, or community meal)
100.0%
259
local_community_activities_5 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Donated to a local appeal or cause
Base: 174
Donated to a local appeal or cause
100.0%
174
local_community_activities_6 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Taken part in a local WhatsApp, Facebook, or online neighbourhood group
Base: 206
Taken part in a local WhatsApp, Facebook, or online neighbourhood group
100.0%
206
local_community_activities_7 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Supported a local campaign (e.g. saving a library, bus route, or park)
Base: 125
Supported a local campaign (e.g. saving a library, bus route, or park)
100.0%
125
local_community_activities_8 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? Helped out informally (e.g. giving a neighbour a lift, shopping for someone)
Base: 272
Helped out informally (e.g. giving a neighbour a lift, shopping for someone)
100.0%
272
local_community_activities_9 local_community_activities - In the past 12 months, have you taken part in any of the following activities in yourlocal community? None of these
Base: 336
None of these
100.0%
336
charity_types_support_1 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Animal welfare
Base: 252
Animal welfare
100.0%
252
charity_types_support_2 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Culture and the arts
Base: 56
Culture and the arts
100.0%
56
charity_types_support_3 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Environmental issues/climate change
Base: 116
Environmental issues/climate change
100.0%
116
charity_types_support_4 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Conservation
Base: 84
Conservation
100.0%
84
charity_types_support_5 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Children and young people
Base: 317
Children and young people
100.0%
317
charity_types_support_6 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Human rights
Base: 92
Human rights
100.0%
92
charity_types_support_7 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Poverty/food poverty
Base: 218
Poverty/food poverty
100.0%
218
charity_types_support_8 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Homelessness
Base: 218
Homelessness
100.0%
218
charity_types_support_9 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Health and medical
Base: 482
Health and medical
100.0%
482
charity_types_support_10 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Faith based
Base: 74
Faith based
100.0%
74
charity_types_support_11 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Conflict and war
Base: 83
Conflict and war
100.0%
83
charity_types_support_12 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Disability/access issues
Base: 137
Disability/access issues
100.0%
137
charity_types_support_13 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Local community projects
Base: 127
Local community projects
100.0%
127
charity_types_support_14 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Armed services/support for ex-service personnel
Base: 134
Armed services/support for ex-service personnel
100.0%
134
charity_types_support_15 charity_types_support - Which of the following types of charities have you supported in the last 2 years? Party political issues (e.g. elections)
Base: 28
Party political issues (e.g. elections)
100.0%
28
charity_types_support_16 charity_types_support - Which of the following types of charities have you supported in the last 2 years? None of these
Base: 110
None of these
100.0%
110
aware_charities_1 aware_charities - Have you heard or not heard of the following charities? Essex & Herts Air Ambulance
Base: 974
I have heard of this charity
83.3%
811
I have not heard of this charity
14.9%
145
Don't know
1.8%
18
aware_charities_2 aware_charities - Have you heard or not heard of the following charities? Medicins sans Frontières
Base: 974
I have heard of this charity
53.2%
518
I have not heard of this charity
42.5%
414
Don't know
4.3%
42
aware_charities_3 aware_charities - Have you heard or not heard of the following charities? St Johns Ambulance
Base: 974
I have heard of this charity
89.5%
872
I have not heard of this charity
9.3%
91
Don't know
1.1%
11
aware_charities_4 aware_charities - Have you heard or not heard of the following charities? RNLI
Base: 974
I have heard of this charity
72.9%
710
I have not heard of this charity
24.5%
239
Don't know
2.6%
25
aware_charities_5 aware_charities - Have you heard or not heard of the following charities? British Heart Foundation
Base: 974
I have heard of this charity
96.6%
941
I have not heard of this charity
2.9%
28
Don't know
0.5%
5
aware_charities_6 aware_charities - Have you heard or not heard of the following charities? British Red Cross
Base: 974
I have heard of this charity
96.5%
940
I have not heard of this charity
2.8%
27
Don't know
0.7%
7
aware_charities_7 aware_charities - Have you heard or not heard of the following charities? Cancer Research
Base: 974
I have heard of this charity
95.2%
927
I have not heard of this charity
4.2%
41
Don't know
0.6%
6
aware_charities_8 aware_charities - Have you heard or not heard of the following charities? Macmillan
Base: 974
I have heard of this charity
91.8%
894
I have not heard of this charity
6.8%
66
Don't know
1.4%
14
aware_charities_9 aware_charities - Have you heard or not heard of the following charities? Alzheimer’s UK
Base: 974
I have heard of this charity
86.6%
843
I have not heard of this charity
11.2%
109
Don't know
2.3%
22
aware_charities_10 aware_charities - Have you heard or not heard of the following charities? Oxfam
Base: 974
I have heard of this charity
89.0%
867
I have not heard of this charity
9.7%
94
Don't know
1.3%
13
aware_charities_11 aware_charities - Have you heard or not heard of the following charities? NSPCC
Base: 974
I have heard of this charity
88.3%
860
I have not heard of this charity
10.9%
106
Don't know
0.8%
8
aware_charities_12 aware_charities - Have you heard or not heard of the following charities? Community hospice (e.g. Havens, Haven House Children’s; Hospice, St Francis)
Base: 974
I have heard of this charity
75.7%
737
I have not heard of this charity
21.6%
210
Don't know
2.8%
27
aware_charities_13 aware_charities - Have you heard or not heard of the following charities? Another Air Ambulance charity (e.g. London Air Ambulance)
Base: 974
I have heard of this charity
75.6%
736
I have not heard of this charity
21.1%
206
Don't know
3.3%
32
aware_charities_14 aware_charities - Have you heard or not heard of the following charities? A local hospital (e.g. Mid and South Essex Hospitals Charity)
Base: 974
I have heard of this charity
65.9%
642
I have not heard of this charity
29.6%
288
Don't know
4.5%
44
aware_charities_15 aware_charities - Have you heard or not heard of the following charities? Other local charity
Base: 974
I have heard of this charity
61.6%
600
I have not heard of this charity
23.0%
224
Don't know
15.4%
150
current_support_1 current_support - Do you currently support any of the following charities or would you consider supporting? Essex & Herts Air Ambulance
Base: 974
No, but I would consider supporting this charity
55.4%
540
Yes, I currently support this charity
25.6%
249
No, and I would not consider supporting this charity
15.6%
152
Not aware of this charity
3.4%
33
current_support_2 current_support - Do you currently support any of the following charities or would you consider supporting? Medicins sans Frontières
Base: 974
No, but I would consider supporting this charity
45.8%
446
No, and I would not consider supporting this charity
26.6%
259
Not aware of this charity
18.4%
179
Yes, I currently support this charity
9.2%
90
current_support_3 current_support - Do you currently support any of the following charities or would you consider supporting? St Johns Ambulance
Base: 974
No, but I would consider supporting this charity
64.3%
626
No, and I would not consider supporting this charity
20.8%
203
Yes, I currently support this charity
12.7%
124
Not aware of this charity
2.2%
21
current_support_4 current_support - Do you currently support any of the following charities or would you consider supporting? RNLI
Base: 974
No, but I would consider supporting this charity
55.5%
541
No, and I would not consider supporting this charity
20.7%
202
Yes, I currently support this charity
14.8%
144
Not aware of this charity
8.9%
87
current_support_5 current_support - Do you currently support any of the following charities or would you consider supporting? British Heart Foundation
Base: 974
No, but I would consider supporting this charity
53.2%
518
Yes, I currently support this charity
33.5%
326
No, and I would not consider supporting this charity
12.5%
122
Not aware of this charity
0.8%
8
current_support_6 current_support - Do you currently support any of the following charities or would you consider supporting? British Red Cross
Base: 974
No, but I would consider supporting this charity
58.1%
566
Yes, I currently support this charity
20.9%
204
No, and I would not consider supporting this charity
20.2%
197
Not aware of this charity
0.7%
7
current_support_7 current_support - Do you currently support any of the following charities or would you consider supporting? Cancer Research
Base: 974
No, but I would consider supporting this charity
48.7%
474
Yes, I currently support this charity
41.4%
403
No, and I would not consider supporting this charity
9.1%
89
Not aware of this charity
0.8%
8
current_support_8 current_support - Do you currently support any of the following charities or would you consider supporting? Macmillan
Base: 974
No, but I would consider supporting this charity
58.6%
571
Yes, I currently support this charity
29.3%
285
No, and I would not consider supporting this charity
10.1%
98
Not aware of this charity
2.1%
20
current_support_9 current_support - Do you currently support any of the following charities or would you consider supporting? Alzheimer’s UK
Base: 974
No, but I would consider supporting this charity
62.3%
607
Yes, I currently support this charity
18.3%
178
No, and I would not consider supporting this charity
16.7%
163
Not aware of this charity
2.7%
26
current_support_10 current_support - Do you currently support any of the following charities or would you consider supporting? Oxfam
Base: 974
No, but I would consider supporting this charity
49.6%
483
No, and I would not consider supporting this charity
29.0%
282
Yes, I currently support this charity
18.3%
178
Not aware of this charity
3.2%
31
current_support_11 current_support - Do you currently support any of the following charities or would you consider supporting? NSPCC
Base: 974
No, but I would consider supporting this charity
61.9%
603
No, and I would not consider supporting this charity
18.5%
180
Yes, I currently support this charity
16.6%
162
Not aware of this charity
3.0%
29
current_support_12 current_support - Do you currently support any of the following charities or would you consider supporting? Community hospice (e.g. Havens, Haven House Children’s; Hospice, St Francis)
Base: 974
No, but I would consider supporting this charity
54.7%
533
Yes, I currently support this charity
24.5%
239
No, and I would not consider supporting this charity
16.1%
157
Not aware of this charity
4.6%
45
current_support_13 current_support - Do you currently support any of the following charities or would you consider supporting? Another Air Ambulance charity (e.g. London Air Ambulance)
Base: 974
No, but I would consider supporting this charity
58.1%
566
No, and I would not consider supporting this charity
23.2%
226
Yes, I currently support this charity
13.3%
130
Not aware of this charity
5.3%
52
current_support_14 current_support - Do you currently support any of the following charities or would you consider supporting? A local hospital (e.g. Mid and South Essex Hospitals Charity)
Base: 974
No, but I would consider supporting this charity
57.5%
560
No, and I would not consider supporting this charity
20.0%
195
Yes, I currently support this charity
17.9%
174
Not aware of this charity
4.6%
45
current_support_15 current_support - Do you currently support any of the following charities or would you consider supporting? Other local charity
Base: 974
No, but I would consider supporting this charity
54.8%
534
Yes, I currently support this charity
19.5%
190
No, and I would not consider supporting this charity
16.3%
159
Not aware of this charity
9.3%
91
other_charity_support Do you support any other local charities?
Base: 190
Yes, I currently support a local charity (please specify)
41.1%
78
No, but I would consider supporting local charities
38.9%
74
Not aware of any other local charities
12.6%
24
No, and I would not consider supporting local charities
7.4%
14
self_description_1 self_description - To what extent, if at all, does each of the following statements represent your view? I feel a strong attachment to my local community
Base: 974
Describes me fairly well
43.7%
426
Does not describe me well
26.0%
253
Describes me very well
19.9%
194
Does not describe me well at all
6.5%
63
Don't know
3.9%
38
self_description_2 self_description - To what extent, if at all, does each of the following statements represent your view? I identify with people all over the world regardless of nationality
Base: 974
Describes me fairly well
39.4%
384
Describes me very well
28.9%
281
Does not describe me well
19.7%
192
Does not describe me well at all
6.4%
62
Don't know
5.6%
55
self_description_3 self_description - To what extent, if at all, does each of the following statements represent your view? I am mostly interested in issues that affect me or have affected me or my family
Base: 974
Describes me fairly well
48.0%
468
Describes me very well
27.4%
267
Does not describe me well
17.9%
174
Does not describe me well at all
3.4%
33
Don't know
3.3%
32
self_description_4 self_description - To what extent, if at all, does each of the following statements represent your view? I am mostly interested in issues that affect my local community
Base: 974
Describes me fairly well
44.4%
432
Does not describe me well
26.5%
258
Describes me very well
19.4%
189
Don't know
5.1%
50
Does not describe me well at all
4.6%
45
self_description_5 self_description - To what extent, if at all, does each of the following statements represent your view? I am mostly interested in issues that affect future generations, not just me or my own family
Base: 974
Describes me fairly well
46.1%
449
Describes me very well
26.3%
256
Does not describe me well
18.1%
176
Don't know
5.0%
49
Does not describe me well at all
4.5%
44
self_description_6 self_description - To what extent, if at all, does each of the following statements represent your view? I trust local charities more than national charities
Base: 974
Describes me fairly well
40.1%
391
Does not describe me well
24.8%
242
Describes me very well
17.6%
171
Don't know
11.5%
112
Does not describe me well at all
6.0%
58
self_description_7 self_description - To what extent, if at all, does each of the following statements represent your view? I am mostly interested in national and global issues rather than local issues
Base: 974
Does not describe me well
40.6%
395
Describes me fairly well
29.2%
284
Describes me very well
12.1%
118
Does not describe me well at all
12.1%
118
Don't know
6.1%
59
important_issues_1 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Education
Base: 215
Education
100.0%
215
important_issues_2 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Homelessness
Base: 294
Homelessness
100.0%
294
important_issues_3 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Poverty
Base: 303
Poverty
100.0%
303
important_issues_4 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Environment/Climate change
Base: 276
Environment/Climate change
100.0%
276
important_issues_5 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Transport
Base: 91
Transport
100.0%
91
important_issues_6 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Immigration
Base: 478
Immigration
100.0%
478
important_issues_7 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Health/NHS
Base: 608
Health/NHS
100.0%
608
important_issues_8 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Crime
Base: 343
Crime
100.0%
343
important_issues_9 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Pensions
Base: 180
Pensions
100.0%
180
important_issues_10 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Unemployment/Jobs
Base: 200
Unemployment/Jobs
100.0%
200
important_issues_11 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Welfare/Benefits/Social security
Base: 238
Welfare/Benefits/Social security
100.0%
238
important_issues_12 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Human rights
Base: 125
Human rights
100.0%
125
important_issues_13 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Defence
Base: 196
Defence
100.0%
196
important_issues_14 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Racial justice
Base: 108
Racial justice
100.0%
108
important_issues_15 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Housing
Base: 328
Housing
100.0%
328
important_issues_16 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? LGBTQ+ rights
Base: 95
LGBTQ+ rights
100.0%
95
important_issues_17 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Cost of living
Base: 699
Cost of living
100.0%
699
important_issues_18 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? The economy generally
Base: 426
The economy generally
100.0%
426
important_issues_19 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Other (specify)
Base: 11
Other (specify)
100.0%
11
important_issues_20 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? None of these
Base: 2
None of these
100.0%
2
important_issues_21 important_issues - Which, if any, of the following do you think are the most important issues facing the UK at the moment? Don’t know
Base: 9
Don’t know
100.0%
9
most_important And of the issues you indicated, which is the most important to you?
Base: 963
Cost of living
26.4%
254
Health/NHS
22.8%
220
Immigration
13.3%
128
The economy generally
5.6%
54
Environment/Climate change
5.1%
49
Crime
3.7%
36
Homelessness
3.3%
32
Poverty
3.2%
31
Housing
2.4%
23
Human rights
2.3%
22
Education
2.2%
21
Unemployment/Jobs
2.1%
20
Pensions
2.0%
19
Welfare/Benefits/Social security
1.5%
14
Defence
1.2%
12
LGBTQ+ rights
1.1%
11
Racial justice
1.0%
10
Other (specify)
0.4%
4
Transport
0.3%
3
EHAAT_Activities_Awareness_1 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Emergency medical response via Helicopter
Base: 524
Emergency medical response via Helicopter
100.0%
524
EHAAT_Activities_Awareness_2 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Emergency medical response via rapid response vehicles
Base: 386
Emergency medical response via rapid response vehicles
100.0%
386
EHAAT_Activities_Awareness_3 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Critical care response delivered by paramedics
Base: 380
Critical care response delivered by paramedics
100.0%
380
EHAAT_Activities_Awareness_4 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Critical care response delivered by doctors
Base: 333
Critical care response delivered by doctors
100.0%
333
EHAAT_Activities_Awareness_5 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Innovations in medical practice at scene
Base: 194
Innovations in medical practice at scene
100.0%
194
EHAAT_Activities_Awareness_6 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Research to advance medical interventions at scene
Base: 162
Research to advance medical interventions at scene
100.0%
162
EHAAT_Activities_Awareness_7 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Family & patient after care and support
Base: 123
Family & patient after care and support
100.0%
123
EHAAT_Activities_Awareness_8 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Schools CPR training
Base: 158
Schools CPR training
100.0%
158
EHAAT_Activities_Awareness_9 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Community events/education
Base: 156
Community events/education
100.0%
156
EHAAT_Activities_Awareness_10 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Visitor centre tours for community groups
Base: 98
Visitor centre tours for community groups
100.0%
98
EHAAT_Activities_Awareness_11 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Bereavement support
Base: 77
Bereavement support
100.0%
77
EHAAT_Activities_Awareness_12 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? None of these
Base: 19
None of these
100.0%
19
EHAAT_Activities_Awareness_13 EHAAT_Activities_Awareness - Which of the following activities are you aware that Essex & Herts Air Ambulance is involved in delivering? Not aware of any activities
Base: 85
Not aware of any activities
100.0%
85
EHAAT_info_source_1 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? TV
Base: 127
TV
100.0%
127
EHAAT_info_source_2 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? National radio
Base: 52
National radio
100.0%
52
EHAAT_info_source_3 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Local radio
Base: 90
Local radio
100.0%
90
EHAAT_info_source_4 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? In a newspaper or magazine (print or online)
Base: 69
In a newspaper or magazine (print or online)
100.0%
69
EHAAT_info_source_5 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? On Facebook
Base: 98
On Facebook
100.0%
98
EHAAT_info_source_6 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? On Instagram
Base: 52
On Instagram
100.0%
52
EHAAT_info_source_8 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? From a community fundraising event
Base: 98
From a community fundraising event
100.0%
98
EHAAT_info_source_9 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? From someone I know (e.g. family, friend, colleague)
Base: 110
From someone I know (e.g. family, friend, colleague)
100.0%
110
EHAAT_info_source_10 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Through their website
Base: 65
Through their website
100.0%
65
EHAAT_info_source_11 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Online search
Base: 77
Online search
100.0%
77
EHAAT_info_source_12 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Through fundraisers / speakers
Base: 63
Through fundraisers / speakers
100.0%
63
EHAAT_info_source_13 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Through emails, letter, or other direct communication
Base: 62
Through emails, letter, or other direct communication
100.0%
62
EHAAT_info_source_14 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Through a corporate partner
Base: 24
Through a corporate partner
100.0%
24
EHAAT_info_source_15 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Through a school/education event
Base: 36
Through a school/education event
100.0%
36
EHAAT_info_source_16 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? At my workplace
Base: 38
At my workplace
100.0%
38
EHAAT_info_source_17 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Lottery canvasser at my door
Base: 31
Lottery canvasser at my door
100.0%
31
EHAAT_info_source_18 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? A poster
Base: 74
A poster
100.0%
74
EHAAT_info_source_19 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? Other (please specify)
Base: 18
Other (please specify)
100.0%
18
EHAAT_info_source_20 EHAAT_info_source - Where have you seen or heard about Essex & Herts Air Ambulance in the past 12 months? I haven’t seen or heard anything about them
Base: 292
I haven’t seen or heard anything about them
100.0%
292
Pos_neg_EHAA How positive or negative is your impression of Essex & Herts Air Ambulance overall?
Base: 811
Very positive
66.2%
537
Fairly positive
22.4%
182
Neutral
8.4%
68
Don’t know
1.6%
13
Very negative
0.9%
7
Fairly negative
0.5%
4
Activities_for_EHAAT_1 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Regular donation /direct debit
Base: 974
Would never consider doing this
38.3%
373
Have never done this but would consider
30.8%
300
Currently do this
14.7%
143
Used to do this but don’t any more
9.4%
92
Don’t know
6.8%
66
Activities_for_EHAAT_2 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Payroll giving
Base: 974
Would never consider doing this
46.5%
453
Have never done this but would consider
29.6%
288
Don’t know
10.2%
99
Currently do this
7.1%
69
Used to do this but don’t any more
6.7%
65
Activities_for_EHAAT_3 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? One off donation less than £1000
Base: 974
Have never done this but would consider
37.6%
366
Would never consider doing this
30.8%
300
Currently do this
15.2%
148
Used to do this but don’t any more
8.5%
83
Don’t know
7.9%
77
Activities_for_EHAAT_4 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? One off donation, £1,000 or more
Base: 974
Would never consider doing this
55.9%
544
Have never done this but would consider
24.1%
235
Currently do this
7.3%
71
Don’t know
7.0%
68
Used to do this but don’t any more
5.7%
56
Activities_for_EHAAT_5 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Playing the lottery for a specific charity
Base: 974
Have never done this but would consider
40.9%
398
Would never consider doing this
25.2%
245
Currently do this
14.9%
145
Used to do this but don’t any more
13.0%
127
Don’t know
6.1%
59
Activities_for_EHAAT_6 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? A charity raffle
Base: 974
Have never done this but would consider
50.7%
494
Would never consider doing this
16.9%
165
Used to do this but don’t any more
14.6%
142
Currently do this
12.6%
123
Don’t know
5.1%
50
Activities_for_EHAAT_7 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Signing a petition
Base: 974
Have never done this but would consider
50.4%
491
Currently do this
16.7%
163
Would never consider doing this
14.1%
137
Used to do this but don’t any more
11.5%
112
Don’t know
7.3%
71
Activities_for_EHAAT_8 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Sponsored someone to take part in an activity
Base: 974
Have never done this but would consider
45.7%
445
Currently do this
18.1%
176
Used to do this but don’t any more
15.7%
153
Would never consider doing this
14.2%
138
Don’t know
6.4%
62
Activities_for_EHAAT_9 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Sharing /liking on social media
Base: 974
Have never done this but would consider
36.9%
359
Would never consider doing this
25.1%
244
Currently do this
22.8%
222
Used to do this but don’t any more
9.3%
91
Don’t know
6.0%
58
Activities_for_EHAAT_10 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Writing to a politician/MP about an issue
Base: 974
Have never done this but would consider
39.8%
388
Would never consider doing this
35.1%
342
Used to do this but don’t any more
8.9%
87
Don’t know
8.4%
82
Currently do this
7.7%
75
Activities_for_EHAAT_11 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Volunteering time
Base: 974
Have never done this but would consider
41.2%
401
Would never consider doing this
28.7%
280
Currently do this
13.3%
130
Used to do this but don’t any more
9.8%
95
Don’t know
7.0%
68
Activities_for_EHAAT_12 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Taking part in a sponsored or challenge event such as a run, swim or cycle
Base: 974
Have never done this but would consider
39.6%
386
Would never consider doing this
36.9%
359
Used to do this but don’t any more
11.5%
112
Currently do this
8.0%
78
Don’t know
4.0%
39
Activities_for_EHAAT_13 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Buying merchandise
Base: 974
Have never done this but would consider
46.5%
453
Would never consider doing this
19.4%
189
Currently do this
17.1%
167
Used to do this but don’t any more
11.3%
110
Don’t know
5.6%
55
Activities_for_EHAAT_14 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Leaving a gift in your will
Base: 974
Would never consider doing this
37.3%
363
Have never done this but would consider
35.9%
350
Don’t know
11.7%
114
Currently do this
9.2%
90
Used to do this but don’t any more
5.9%
57
Activities_for_EHAAT_15 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Taking part in a community event
Base: 974
Have never done this but would consider
46.6%
454
Would never consider doing this
18.6%
181
Currently do this
15.8%
154
Used to do this but don’t any more
11.8%
115
Don’t know
7.2%
70
Activities_for_EHAAT_16 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Taking part in a peaceful protest
Base: 974
Would never consider doing this
44.9%
437
Have never done this but would consider
32.8%
319
Currently do this
9.1%
89
Used to do this but don’t any more
7.0%
68
Don’t know
6.3%
61
Activities_for_EHAAT_17 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Putting on a fundraising event like a pub quiz or coffee morning
Base: 974
Have never done this but would consider
41.2%
401
Would never consider doing this
35.9%
350
Used to do this but don’t any more
8.9%
87
Currently do this
7.5%
73
Don’t know
6.5%
63
Activities_for_EHAAT_18 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? In memory donation for a loved one
Base: 974
Have never done this but would consider
45.6%
444
Would never consider doing this
22.6%
220
Currently do this
12.9%
126
Don’t know
9.7%
94
Used to do this but don’t any more
9.2%
90
Activities_for_EHAAT_19 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Buying something in a charity shop
Base: 974
Have never done this but would consider
40.7%
396
Currently do this
35.0%
341
Used to do this but don’t any more
13.1%
128
Would never consider doing this
7.5%
73
Don’t know
3.7%
36
Activities_for_EHAAT_20 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Buying something online for charity
Base: 974
Have never done this but would consider
47.1%
459
Would never consider doing this
18.4%
179
Currently do this
17.9%
174
Used to do this but don’t any more
11.2%
109
Don’t know
5.4%
53
Activities_for_EHAAT_21 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Donating goods to a charity shop
Base: 974
Have never done this but would consider
40.5%
394
Currently do this
38.4%
374
Used to do this but don’t any more
13.1%
128
Would never consider doing this
5.1%
50
Don’t know
2.9%
28
Activities_for_EHAAT_22 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Donating or fundraising through online gaming or live streaming
Base: 974
Would never consider doing this
41.6%
405
Have never done this but would consider
32.9%
320
Currently do this
9.4%
92
Used to do this but don’t any more
8.7%
85
Don’t know
7.4%
72
Activities_for_EHAAT_23 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? None of the above
Base: 974
Don’t know
52.6%
512
Would never consider doing this
24.4%
238
Have never done this but would consider
11.7%
114
Used to do this but don’t any more
6.5%
63
Currently do this
4.8%
47
Activities_for_EHAAT_24 Activities_for_EHAAT - To what extent, if at all, do you currently, or would consider doing any of thefollowing for Essex & Herts Air Ambulance? Other
Base: 974
Don’t know
54.3%
529
Would never consider doing this
18.9%
184
Have never done this but would consider
15.2%
148
Used to do this but don’t any more
6.3%
61
Currently do this
5.3%
52
Likely_to_support_EHAAT How likely would you be to support the Essex & Herts Air Ambulance in the future?
Base: 974
Quite likely
30.0%
292
Very likely
28.3%
276
Neither likely nor unlikely
25.5%
248
Quite unlikely
7.8%
76
Very unlikely
4.3%
42
Don't know
4.1%
40
Statements_about_EHAAT_1 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It is a compassionate organisation
Base: 811
Strongly agree
54.6%
443
Somewhat agree
32.2%
261
Neither agree nor disagree
9.9%
80
Don’t know
2.6%
21
Somewhat disagree
0.7%
6
Statements_about_EHAAT_2 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It supports local communities
Base: 811
Strongly agree
49.1%
398
Somewhat agree
32.8%
266
Neither agree nor disagree
11.3%
92
Don’t know
5.5%
45
Somewhat disagree
0.7%
6
Strongly disagree
0.5%
4
Statements_about_EHAAT_3 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It provides a life-saving services
Base: 811
Strongly agree
67.4%
547
Somewhat agree
24.7%
200
Neither agree nor disagree
6.8%
55
Don’t know
0.9%
7
Somewhat disagree
0.2%
2
Statements_about_EHAAT_4 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It supports families and loved ones
Base: 811
Strongly agree
44.6%
362
Somewhat agree
30.0%
243
Neither agree nor disagree
15.4%
125
Don’t know
9.0%
73
Somewhat disagree
0.9%
7
Strongly disagree
0.1%
1
Statements_about_EHAAT_5 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It provides life-saving resources and training
Base: 811
Strongly agree
57.0%
462
Somewhat agree
30.6%
248
Neither agree nor disagree
7.6%
62
Don’t know
4.1%
33
Somewhat disagree
0.5%
4
Strongly disagree
0.2%
2
Statements_about_EHAAT_6 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It receives no funding from the government
Base: 811
Strongly agree
27.4%
222
Don’t know
25.2%
204
Somewhat agree
23.9%
194
Neither agree nor disagree
19.5%
158
Somewhat disagree
3.1%
25
Strongly disagree
1.0%
8
Statements_about_EHAAT_7 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It provides life-saving CPR training
Base: 811
Strongly agree
49.6%
402
Somewhat agree
28.6%
232
Neither agree nor disagree
10.7%
87
Don’t know
10.2%
83
Somewhat disagree
0.6%
5
Strongly disagree
0.2%
2
Statements_about_EHAAT_8 Statements_about_EHAAT - How much do you agree or disagree, if at all, with following statements about Essex & Herts Air Ambulance? It advances critical care practice and research
Base: 811
Strongly agree
42.9%
348
Somewhat agree
32.1%
260
Neither agree nor disagree
13.2%
107
Don’t know
10.5%
85
Somewhat disagree
0.7%
6
Strongly disagree
0.6%
5
EHAAT_presentation_communication_1 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Clear
Base: 82
Clear
100.0%
82
EHAAT_presentation_communication_2 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Cold
Base: 4
Cold
100.0%
4
EHAAT_presentation_communication_3 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Compassionate
Base: 334
Compassionate
100.0%
334
EHAAT_presentation_communication_4 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Consistent
Base: 114
Consistent
100.0%
114
EHAAT_presentation_communication_5 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Dignified
Base: 74
Dignified
100.0%
74
EHAAT_presentation_communication_6 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Excluding
Base: 9
Excluding
100.0%
9
EHAAT_presentation_communication_7 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Inconsistent
Base: 7
Inconsistent
100.0%
7
EHAAT_presentation_communication_8 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Inclusive
Base: 85
Inclusive
100.0%
85
EHAAT_presentation_communication_9 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Inspiring
Base: 232
Inspiring
100.0%
232
EHAAT_presentation_communication_10 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Radical
Base: 20
Radical
100.0%
20
EHAAT_presentation_communication_11 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Realistic
Base: 89
Realistic
100.0%
89
EHAAT_presentation_communication_12 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Superficial
Base: 8
Superficial
100.0%
8
EHAAT_presentation_communication_13 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Unclear
Base: 8
Unclear
100.0%
8
EHAAT_presentation_communication_14 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Uncompassionate
Base: 9
Uncompassionate
100.0%
9
EHAAT_presentation_communication_15 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Undignified
Base: 2
Undignified
100.0%
2
EHAAT_presentation_communication_16 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Uninspiring
Base: 11
Uninspiring
100.0%
11
EHAAT_presentation_communication_17 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Unrealistic
Base: 6
Unrealistic
100.0%
6
EHAAT_presentation_communication_18 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Warm
Base: 108
Warm
100.0%
108
EHAAT_presentation_communication_19 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Urgent
Base: 143
Urgent
100.0%
143
EHAAT_presentation_communication_20 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Vital
Base: 248
Vital
100.0%
248
EHAAT_presentation_communication_21 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Unimportant
Base: 3
Unimportant
100.0%
3
EHAAT_presentation_communication_22 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Professional
Base: 391
Professional
100.0%
391
EHAAT_presentation_communication_23 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Unprofessional
Base: 5
Unprofessional
100.0%
5
EHAAT_presentation_communication_24 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Other (please specify)
Base: 3
Other (please specify)
100.0%
3
EHAAT_presentation_communication_25 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? None of these
Base: 10
None of these
100.0%
10
EHAAT_presentation_communication_26 EHAAT_presentation_communication - Which words best describe how you feel about the way Essex & Herts Air Ambulance presents itself and communicates? Don’t know
Base: 58
Don’t know
100.0%
58
EHAAT_donation_fund_1 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? New research
Base: 278
New research
100.0%
278
EHAAT_donation_fund_2 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? A new helicopter
Base: 356
A new helicopter
100.0%
356
EHAAT_donation_fund_3 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? Medical crew
Base: 486
Medical crew
100.0%
486
EHAAT_donation_fund_4 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? Helicopter pilots
Base: 347
Helicopter pilots
100.0%
347
EHAAT_donation_fund_5 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? Training/education for the community
Base: 294
Training/education for the community
100.0%
294
EHAAT_donation_fund_6 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? Medical equipment
Base: 562
Medical equipment
100.0%
562
EHAAT_donation_fund_7 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? Don’t know
Base: 139
Don’t know
100.0%
139
EHAAT_donation_fund_8 EHAAT_donation_fund - If you were to donate to Essex & Herts Air Ambulance, what would you like your donation to fund? None of the above
Base: 24
None of the above
100.0%
24
Format_hear_from_EHAAT_1 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Short videos (e.g. TikToks, Reels, YouTube Shorts)
Base: 304
Short videos (e.g. TikToks, Reels, YouTube Shorts)
100.0%
304
Format_hear_from_EHAAT_2 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Longer videos (e.g. explainers, vlogs, livestreams)
Format_hear_from_EHAAT_3 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Memes or humorous content
Base: 63
Memes or humorous content
100.0%
63
Format_hear_from_EHAAT_4 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? News articles or opinion pieces
Base: 306
News articles or opinion pieces
100.0%
306
Format_hear_from_EHAAT_5 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Polls, quizzes, or interactive content
Base: 128
Polls, quizzes, or interactive content
100.0%
128
Format_hear_from_EHAAT_6 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Personal stories or testimonials
Base: 311
Personal stories or testimonials
100.0%
311
Format_hear_from_EHAAT_7 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Infographics or visual data
Base: 102
Infographics or visual data
100.0%
102
Format_hear_from_EHAAT_8 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Discussions or comment threads
Base: 112
Discussions or comment threads
100.0%
112
Format_hear_from_EHAAT_9 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Webinars
Base: 93
Webinars
100.0%
93
Format_hear_from_EHAAT_10 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Podcasts
Base: 140
Podcasts
100.0%
140
Format_hear_from_EHAAT_11 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? None of the above
Base: 150
None of the above
100.0%
150
Format_hear_from_EHAAT_12 Format_hear_from_EHAAT - In what format would you most like to hear from Essex & Herts Air Ambulance? Don’t know
Base: 122
Don’t know
100.0%
122
Info_type_from_EHAAT_1 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Fundraising activities / events
Base: 290
Fundraising activities / events
100.0%
290
Info_type_from_EHAAT_2 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Personal stories from patients
Base: 435
Personal stories from patients
100.0%
435
Info_type_from_EHAAT_3 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Stories from paramedics and doctors
Base: 402
Stories from paramedics and doctors
100.0%
402
Info_type_from_EHAAT_4 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Stories from pilots
Base: 255
Stories from pilots
100.0%
255
Info_type_from_EHAAT_5 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Virtual tours of the airbase and helicopter
Base: 174
Virtual tours of the airbase and helicopter
100.0%
174
Info_type_from_EHAAT_6 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Information about helicopters and aviation
Base: 167
Information about helicopters and aviation
100.0%
167
Info_type_from_EHAAT_7 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Information about critical care response works
Base: 318
Information about critical care response works
100.0%
318
Info_type_from_EHAAT_8 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Information about latest advancements in medical practice and research
Base: 279
Information about latest advancements in medical practice and research
100.0%
279
Info_type_from_EHAAT_9 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? None of these
Base: 104
None of these
100.0%
104
Info_type_from_EHAAT_10 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Other (please specify)
Base: 1
Other (please specify)
100.0%
1
Info_type_from_EHAAT_11 Info_type_from_EHAAT - What type of information would you most like to hear from Essex & Herts Air Ambulance? Don’t know
Base: 110
Don’t know
100.0%
110
Training_types_1 Training_types - Have you/members of your household had any of the following forms of training? I am CPR trained
Base: 242
I am CPR trained
100.0%
242
Training_types_2 Training_types - Have you/members of your household had any of the following forms of training? A member of my household is CPR trained
Base: 153
A member of my household is CPR trained
100.0%
153
Training_types_3 Training_types - Have you/members of your household had any of the following forms of training? First Aid Training
Base: 474
First Aid Training
100.0%
474
Training_types_4 Training_types - Have you/members of your household had any of the following forms of training? Professional medical training (e.g. Doctor/Nurse)
Base: 117
Professional medical training (e.g. Doctor/Nurse)
100.0%
117
Training_types_5 Training_types - Have you/members of your household had any of the following forms of training? Other
Base: 14
Other
100.0%
14
Training_types_6 Training_types - Have you/members of your household had any of the following forms of training? None of these
Base: 320
None of these
100.0%
320
Training_types_7 Training_types - Have you/members of your household had any of the following forms of training? Don’t know
Base: 23
Don’t know
100.0%
23
CPR_training Would you consider being trained in CPR?
Base: 732
Yes
65.0%
476
No
22.8%
167
Don’t know
12.2%
89
CPRtraining_preference_1 CPRtraining_preference - How would you prefer to be trained? Community/in-person training
Base: 354
Community/in-person training
100.0%
354
CPRtraining_preference_2 CPRtraining_preference - How would you prefer to be trained? Online videos
Base: 150
Online videos
100.0%
150
CPRtraining_preference_3 CPRtraining_preference - How would you prefer to be trained? Live streaming
Base: 69
Live streaming
100.0%
69
CPRtraining_preference_4 CPRtraining_preference - How would you prefer to be trained? Virtual reality/gaming
Base: 33
Virtual reality/gaming
100.0%
33
CPRtraining_preference_5 CPRtraining_preference - How would you prefer to be trained? None of the above
Base: 7
None of the above
100.0%
7
CPRtraining_preference_6 CPRtraining_preference - How would you prefer to be trained? Don’t know
Base: 11
Don’t know
100.0%
11
leisure_activities_1 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Going to the cinema
Base: 297
Going to the cinema
100.0%
297
leisure_activities_2 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Going to restaurants, pubs, or cafés
Base: 540
Going to restaurants, pubs, or cafés
100.0%
540
leisure_activities_3 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Visiting historic buildings, castles, or heritage sites
Base: 203
Visiting historic buildings, castles, or heritage sites
100.0%
203
leisure_activities_4 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Attending live sports events (e.g football matches)
Base: 166
Attending live sports events (e.g football matches)
100.0%
166
leisure_activities_5 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Playing outdoor sports (e.g. football, tennis, cycling, golf)
Base: 182
Playing outdoor sports (e.g. football, tennis, cycling, golf)
100.0%
182
leisure_activities_6 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Playing indoor sports (snooker, squash)
Base: 87
Playing indoor sports (snooker, squash)
100.0%
87
leisure_activities_7 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Going to the gym or fitness classes
Base: 260
Going to the gym or fitness classes
100.0%
260
leisure_activities_8 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Walking or hiking in nature
Base: 376
Walking or hiking in nature
100.0%
376
leisure_activities_9 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Cooking or baking
Base: 522
Cooking or baking
100.0%
522
leisure_activities_10 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Gardening
Base: 400
Gardening
100.0%
400
leisure_activities_11 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Fishing
Base: 41
Fishing
100.0%
41
leisure_activities_12 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Horse riding
Base: 31
Horse riding
100.0%
31
leisure_activities_13 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Open water swimming
Base: 52
Open water swimming
100.0%
52
leisure_activities_14 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Playing board games or card games
Base: 261
Playing board games or card games
100.0%
261
leisure_activities_15 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Reading
Base: 550
Reading
100.0%
550
leisure_activities_16 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Watching TV or films at home
Base: 726
Watching TV or films at home
100.0%
726
leisure_activities_17 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Watching reality TV (e.g. Love Island, Bake Off, I’m a Celeb)
Base: 305
Watching reality TV (e.g. Love Island, Bake Off, I’m a Celeb)
100.0%
305
leisure_activities_18 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Playing video games or online games
Base: 323
Playing video games or online games
100.0%
323
leisure_activities_19 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Singing, acting, or dancing
Base: 123
Singing, acting, or dancing
100.0%
123
leisure_activities_20 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Visiting museums or galleries
Base: 195
Visiting museums or galleries
100.0%
195
leisure_activities_21 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Attending live music or theatre
Base: 212
Attending live music or theatre
100.0%
212
leisure_activities_22 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Going to a place of worship (e.g. church, mosque)
Base: 143
Going to a place of worship (e.g. church, mosque)
100.0%
143
leisure_activities_23 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Volunteering or attending community groups
Base: 126
Volunteering or attending community groups
100.0%
126
leisure_activities_24 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Taking part in local community events (e.g. fetes, street parties, celebrations)
Base: 147
Taking part in local community events (e.g. fetes, street parties, celebrations)
100.0%
147
leisure_activities_25 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? DIY or home improvement projects
Base: 268
DIY or home improvement projects
100.0%
268
leisure_activities_26 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Travel
Base: 388
Travel
100.0%
388
leisure_activities_27 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Motorbikes
Base: 26
Motorbikes
100.0%
26
leisure_activities_28 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Cycling
Base: 125
Cycling
100.0%
125
leisure_activities_29 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Shopping at car boot sales or charity shops
Base: 230
Shopping at car boot sales or charity shops
100.0%
230
leisure_activities_30 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Doing crafts, knitting, or creative hobbies
Base: 143
Doing crafts, knitting, or creative hobbies
100.0%
143
leisure_activities_31 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Taking part in a protest or public meeting
Base: 34
Taking part in a protest or public meeting
100.0%
34
leisure_activities_32 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Going to a bingo night or pub quiz
Base: 87
Going to a bingo night or pub quiz
100.0%
87
leisure_activities_33 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? Other (please specify)
Base: 6
Other (please specify)
100.0%
6
leisure_activities_34 leisure_activities - Which of the following leisure or social activities have you done at least once inthe last 3 months? I have not done any of these in the last 3 months
Base: 6
I have not done any of these in the last 3 months
100.0%
6
news_consumption_1 news_consumption - In which of the following ways do you regularly consume news or current affairs? TV
Base: 680
TV
100.0%
680
news_consumption_2 news_consumption - In which of the following ways do you regularly consume news or current affairs? Radio
Base: 422
Radio
100.0%
422
news_consumption_3 news_consumption - In which of the following ways do you regularly consume news or current affairs? Online news sites
Base: 409
Online news sites
100.0%
409
news_consumption_4 news_consumption - In which of the following ways do you regularly consume news or current affairs? Newspaper/magazines
Base: 290
Newspaper/magazines
100.0%
290
news_consumption_5 news_consumption - In which of the following ways do you regularly consume news or current affairs? Social media
Base: 411
Social media
100.0%
411
news_consumption_6 news_consumption - In which of the following ways do you regularly consume news or current affairs? Podcasts
Base: 162
Podcasts
100.0%
162
news_consumption_7 news_consumption - In which of the following ways do you regularly consume news or current affairs? Blogs/forums
Base: 72
Blogs/forums
100.0%
72
news_consumption_8 news_consumption - In which of the following ways do you regularly consume news or current affairs? YouTube or other video platforms
Base: 225
YouTube or other video platforms
100.0%
225
news_consumption_9 news_consumption - In which of the following ways do you regularly consume news or current affairs? Word of mouth
Base: 228
Word of mouth
100.0%
228
news_consumption_10 news_consumption - In which of the following ways do you regularly consume news or current affairs? Other (please specify)
Base: 2
Other (please specify)
100.0%
2
news_consumption_11 news_consumption - In which of the following ways do you regularly consume news or current affairs? I don’t regularly follow the news or current affairs
Base: 29
I don’t regularly follow the news or current affairs
100.0%
29
SocMedia_time_1 SocMedia_time - How much time do you spend on the following social media platforms a day? Facebook
Base: 974
Under 30 minutes
30.7%
299
None
24.9%
243
Between 30 minutes and 1 hour
19.4%
189
1-2 hours
14.8%
144
2-3 hours
5.9%
57
3+ hours
4.3%
42
SocMedia_time_2 SocMedia_time - How much time do you spend on the following social media platforms a day? X (Twitter)
Base: 974
None
62.2%
606
Under 30 minutes
17.2%
168
Between 30 minutes and 1 hour
9.8%
95
1-2 hours
6.6%
64
2-3 hours
3.0%
29
3+ hours
1.2%
12
SocMedia_time_3 SocMedia_time - How much time do you spend on the following social media platforms a day? Instagram
Base: 974
None
40.7%
396
Under 30 minutes
23.7%
231
Between 30 minutes and 1 hour
14.5%
141
1-2 hours
11.9%
116
2-3 hours
6.0%
58
3+ hours
3.3%
32
SocMedia_time_4 SocMedia_time - How much time do you spend on the following social media platforms a day? Bluesky
Base: 974
None
87.4%
851
Under 30 minutes
5.6%
55
Between 30 minutes and 1 hour
3.4%
33
1-2 hours
2.5%
24
2-3 hours
1.0%
10
3+ hours
0.1%
1
SocMedia_time_5 SocMedia_time - How much time do you spend on the following social media platforms a day? YouTube
Base: 974
Under 30 minutes
29.9%
291
None
27.1%
264
Between 30 minutes and 1 hour
15.0%
146
1-2 hours
14.1%
137
2-3 hours
8.8%
86
3+ hours
5.1%
50
SocMedia_time_6 SocMedia_time - How much time do you spend on the following social media platforms a day? TikTok
Base: 974
None
56.3%
548
Under 30 minutes
14.1%
137
Between 30 minutes and 1 hour
8.8%
86
1-2 hours
8.5%
83
2-3 hours
6.5%
63
3+ hours
5.9%
57
SocMedia_time_7 SocMedia_time - How much time do you spend on the following social media platforms a day? Snapchat
Base: 974
None
68.9%
671
Under 30 minutes
13.8%
134
1-2 hours
6.9%
67
Between 30 minutes and 1 hour
6.6%
64
2-3 hours
2.5%
24
3+ hours
1.4%
14
SocMedia_time_8 SocMedia_time - How much time do you spend on the following social media platforms a day? WhatsApp
Base: 974
Under 30 minutes
33.1%
322
Between 30 minutes and 1 hour
19.4%
189
None
18.7%
182
1-2 hours
15.7%
153
2-3 hours
7.8%
76
3+ hours
5.3%
52
SocMedia_time_9 SocMedia_time - How much time do you spend on the following social media platforms a day? Telegram
Base: 974
None
77.0%
750
Under 30 minutes
8.2%
80
Between 30 minutes and 1 hour
6.4%
62
1-2 hours
5.1%
50
2-3 hours
2.6%
25
3+ hours
0.7%
7
SocMedia_time_10 SocMedia_time - How much time do you spend on the following social media platforms a day? Reddit
Base: 974
None
74.2%
723
Under 30 minutes
12.8%
125
Between 30 minutes and 1 hour
6.3%
61
1-2 hours
4.8%
47
2-3 hours
1.5%
15
3+ hours
0.3%
3
SocMedia_time_11 SocMedia_time - How much time do you spend on the following social media platforms a day? Discord
Base: 974
None
79.7%
776
Under 30 minutes
10.0%
97
Between 30 minutes and 1 hour
4.0%
39
1-2 hours
3.7%
36
2-3 hours
1.7%
17
3+ hours
0.9%
9
SocMedia_time_12 SocMedia_time - How much time do you spend on the following social media platforms a day? Pinterest
Base: 974
None
70.0%
682
Under 30 minutes
18.0%
175
Between 30 minutes and 1 hour
5.9%
57
1-2 hours
3.6%
35
2-3 hours
2.0%
19
3+ hours
0.6%
6
SocMedia_time_13 SocMedia_time - How much time do you spend on the following social media platforms a day? Signal
Base: 974
None
86.3%
841
Under 30 minutes
5.4%
53
Between 30 minutes and 1 hour
4.2%
41
1-2 hours
2.1%
20
2-3 hours
1.7%
17
3+ hours
0.2%
2
SocMedia_time_14 SocMedia_time - How much time do you spend on the following social media platforms a day? Threads
Base: 974
None
80.1%
780
Under 30 minutes
10.0%
97
Between 30 minutes and 1 hour
4.9%
48
1-2 hours
3.2%
31
2-3 hours
1.3%
13
3+ hours
0.5%
5
SocMedia_reasons_1 SocMedia_reasons - What are the main reasons you use social media? To stay in touch with friends or family
Base: 622
To stay in touch with friends or family
100.0%
622
SocMedia_reasons_2 SocMedia_reasons - What are the main reasons you use social media? To follow news or current events
Base: 316
To follow news or current events
100.0%
316
SocMedia_reasons_3 SocMedia_reasons - What are the main reasons you use social media? To be entertained (e.g. videos, memes, games)
Base: 349
To be entertained (e.g. videos, memes, games)
100.0%
349
SocMedia_reasons_4 SocMedia_reasons - What are the main reasons you use social media? To discover new ideas or content
Base: 310
To discover new ideas or content
100.0%
310
SocMedia_reasons_5 SocMedia_reasons - What are the main reasons you use social media? To connect with like-minded people or communities
Base: 284
To connect with like-minded people or communities
100.0%
284
SocMedia_reasons_6 SocMedia_reasons - What are the main reasons you use social media? To learn new things or get advice
Base: 313
To learn new things or get advice
100.0%
313
SocMedia_reasons_7 SocMedia_reasons - What are the main reasons you use social media? To follow celebrities, influencers, or public figures
Base: 176
To follow celebrities, influencers, or public figures
100.0%
176
SocMedia_reasons_8 SocMedia_reasons - What are the main reasons you use social media? To keep up with local events or organisations
Base: 252
To keep up with local events or organisations
100.0%
252
SocMedia_reasons_9 SocMedia_reasons - What are the main reasons you use social media? To share my opinions or experiences
Base: 191
To share my opinions or experiences
100.0%
191
SocMedia_reasons_10 SocMedia_reasons - What are the main reasons you use social media? To promote something (e.g. my work, a cause, a business)
Base: 127
To promote something (e.g. my work, a cause, a business)
100.0%
127
SocMedia_reasons_11 SocMedia_reasons - What are the main reasons you use social media? I don’t use social media for any particular reason
Base: 61
I don’t use social media for any particular reason
100.0%
61
SocMedia_reasons_12 SocMedia_reasons - What are the main reasons you use social media? Other (please specify)
Base: 19
Other (please specify)
100.0%
19
SocMedia_reasons_13 SocMedia_reasons - What are the main reasons you use social media? None of the above
Base: 38
None of the above
100.0%
38
SocMedia_reasons_14 SocMedia_reasons - What are the main reasons you use social media? Don’t know
Base: 10
Don’t know
100.0%
10
Comms_preference_1 Comms_preference - How do you prefer brands or charities to communicate with you? Email newsletters or updates
Base: 386
Email newsletters or updates
100.0%
386
Comms_preference_2 Comms_preference - How do you prefer brands or charities to communicate with you? Social media posts (e.g. Instagram, Facebook, X/Twitter)
Base: 342
Social media posts (e.g. Instagram, Facebook, X/Twitter)
100.0%
342
Comms_preference_3 Comms_preference - How do you prefer brands or charities to communicate with you? Targeted adverts online (e.g. on websites or apps)
Base: 137
Targeted adverts online (e.g. on websites or apps)
100.0%
137
Comms_preference_4 Comms_preference - How do you prefer brands or charities to communicate with you? SMS or text messages
Base: 143
SMS or text messages
100.0%
143
Comms_preference_5 Comms_preference - How do you prefer brands or charities to communicate with you? Posts or endorsements by influencers or public figures
Base: 77
Posts or endorsements by influencers or public figures
100.0%
77
Comms_preference_6 Comms_preference - How do you prefer brands or charities to communicate with you? Leaflets or letters through the post
Base: 205
Leaflets or letters through the post
100.0%
205
Comms_preference_7 Comms_preference - How do you prefer brands or charities to communicate with you? Phone calls
Base: 58
Phone calls
100.0%
58
Comms_preference_8 Comms_preference - How do you prefer brands or charities to communicate with you? In-person conversations (e.g. street teams, events, door-knocking)
Base: 89
In-person conversations (e.g. street teams, events, door-knocking)
100.0%
89
Comms_preference_9 Comms_preference - How do you prefer brands or charities to communicate with you? Podcasts
Base: 103
Podcasts
100.0%
103
Comms_preference_10 Comms_preference - How do you prefer brands or charities to communicate with you? Supporter magazine (e.g. printed)
Base: 87
Supporter magazine (e.g. printed)
100.0%
87
Comms_preference_11 Comms_preference - How do you prefer brands or charities to communicate with you? I don’t want to hear from brands or charities
Base: 132
I don’t want to hear from brands or charities
100.0%
132
Comms_preference_13 Comms_preference - How do you prefer brands or charities to communicate with you? None of the above
Base: 71
None of the above
100.0%
71
Comms_preference_14 Comms_preference - How do you prefer brands or charities to communicate with you? Don’t know
Base: 39
Don’t know
100.0%
39
human Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 974
I am a human
98.9%
963
I am not a human
0.6%
6
Don't know
0.3%
3
Refuse to say
0.2%
2
QStatus ** HIDDEN QUESTION TO STORE: all statuses for tracking and ease of redirecting. **