Provisional: live fieldwork, 445 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
35-44
135/143
45-54
206/423
55-64
88/423
65+
14/423
Sex
Female
166/225
Male
279/341
Region
North West
?/25
North East
?/17
Yorkshire and the Humber
?/52
East of England
?/52
West Midlands
?/33
East Midlands
?/47
Wales
?/57
Scotland
?/104
South East
?/100
South West
?/71
Northern Ireland
?/35
aehhinc
£0 - £19,999
103/9999
£20,000 - £39,999
151/9999
£40,000+
191/9999
se_group
ABC1
309/9999
C2DE
136/9999
hiqual
No Qualifications / Level 1
59/9999
Level 2 / Apprenticeship / Other
103/9999
Level 3
39/9999
Level 4+
244/9999
child_school_level
Primary school
103/9999
Secondary school
245/9999
College
70/9999
Don’t know
1/9999
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 203
Desktop
100.0%
203
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 710
Mobile
100.0%
710
Sex What is your sex?
Base: 913
Male
61.4%
561
Female
38.6%
352
Country In which country do you currently live?
Base: 913
England
81.5%
744
Scotland
8.7%
79
Wales
7.1%
65
Northern Ireland
2.7%
25
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 169
Scotland
46.7%
79
Wales
38.5%
65
Northern Ireland
14.8%
25
Region_B These are the regions of England. Which Region do you live in?
Base: 744
South East
26.2%
195
South West
14.2%
106
East of England
13.4%
100
Yorkshire and the Humber
12.6%
94
East Midlands
12.1%
90
North West
8.5%
63
West Midlands
7.5%
56
North East
5.4%
40
Region_C *** Region
Base: 913
South East
21.4%
195
South West
11.6%
106
East of England
11.0%
100
Yorkshire and the Humber
10.3%
94
East Midlands
9.9%
90
Scotland
8.7%
79
Wales
7.1%
65
North West
6.9%
63
West Midlands
6.1%
56
North East
4.4%
40
Northern Ireland
2.7%
25
la_east_mids Which local authority do you live in?
Base: 90
Leicester
21.1%
19
Lincolnshire
21.1%
19
Nottinghamshire
17.8%
16
Derbyshire
12.2%
11
Leicestershire
12.2%
11
Derby
6.7%
6
Nottingham
5.6%
5
West Northamptonshire
2.2%
2
North Northamptonshire
1.1%
1
la_south_east Which local authority do you live in?
Base: 195
Kent
23.6%
46
Buckinghamshire
12.3%
24
Oxfordshire
12.3%
24
Surrey
10.3%
20
Hampshire
9.7%
19
West Sussex
8.2%
16
Milton Keynes
6.2%
12
Brighton and Hove
5.6%
11
East Sussex
3.1%
6
Portsmouth
3.1%
6
Southampton
3.1%
6
Windsor and Maidenhead
1.0%
2
Isle of Wight
0.5%
1
Medway
0.5%
1
Reading
0.5%
1
la_east_england Which local authority do you live in?
Base: 100
Essex
30.0%
30
Norfolk
23.0%
23
Hertfordshire
16.0%
16
Suffolk
12.0%
12
Cambridgeshire
7.0%
7
Peterborough
5.0%
5
Luton
4.0%
4
Bedford
2.0%
2
Southend-on-Sea
1.0%
1
la_north_west Which local authority do you live in?
Base: 63
Manchester
33.3%
21
Lancashire
12.7%
8
Liverpool
12.7%
8
Bolton
11.1%
7
Wigan
9.5%
6
Bury
4.8%
3
Westmorland and Furness
4.8%
3
Blackburn with Darwen
3.2%
2
Trafford
3.2%
2
Blackpool
1.6%
1
Stockport
1.6%
1
Tameside
1.6%
1
la_north_east Which local authority do you live in?
Base: 40
County Durham
40.0%
16
Newcastle upon Tyne
30.0%
12
North Tyneside
10.0%
4
Northumberland
7.5%
3
South Tyneside
5.0%
2
Sunderland
5.0%
2
Stockton-on-Tees
2.5%
1
la_west_mids Which local authority do you live in?
Base: 56
Birmingham
53.6%
30
Coventry
21.4%
12
Staffordshire
8.9%
5
Sandwell
5.4%
3
Warwickshire
3.6%
2
Worcestershire
3.6%
2
Dudley
1.8%
1
Walsall
1.8%
1
la_south_west Which local authority do you live in?
Base: 106
Somerset
17.9%
19
Devon
16.0%
17
City of Bristol
12.3%
13
Dorset
9.4%
10
Gloucestershire
9.4%
10
Bournemouth, Christchurch and Poole
8.5%
9
Plymouth
5.7%
6
Swindon
5.7%
6
Wiltshire
5.7%
6
North Somerset
3.8%
4
Cornwall
2.8%
3
South Gloucestershire
1.9%
2
Bath and North East Somerset
0.9%
1
la_yorkshire_humber Which local authority do you live in?
Base: 94
Leeds
13.8%
13
Sheffield
12.8%
12
Kirklees
11.7%
11
North Yorkshire
10.6%
10
East Riding of Yorkshire
8.5%
8
North Lincolnshire
8.5%
8
York
7.4%
7
Bradford
6.4%
6
Doncaster
5.3%
5
Barnsley
4.3%
4
Wakefield
4.3%
4
City of Kingston upon Hull
3.2%
3
North East Lincolnshire
2.1%
2
Calderdale
1.1%
1
scot_region Which electoral region of Scotland do you live in?
Base: 79
Glasgow
27.8%
22
North East Scotland
25.3%
20
Lothian
16.5%
13
Highlands and Islands
11.4%
9
Central Scotland
7.6%
6
Mid Scotland and Fife
5.1%
4
West Scotland
3.8%
3
South Scotland
2.5%
2
la_scotland Which council area do you live in?
Base: 79
Glasgow City
22.8%
18
City of Edinburgh
10.1%
8
Highland
8.9%
7
West Lothian
6.3%
5
Perth and Kinross
5.1%
4
Aberdeen City
3.8%
3
Aberdeenshire
3.8%
3
Fife
3.8%
3
North Ayrshire
3.8%
3
Renfrewshire
3.8%
3
Angus
2.5%
2
Argyll and Bute
2.5%
2
Clackmannanshire
2.5%
2
Dundee City
2.5%
2
Inverclyde
2.5%
2
Midlothian
2.5%
2
Moray
2.5%
2
South Ayrshire
2.5%
2
South Lanarkshire
2.5%
2
Dumfries and Galloway
1.3%
1
East Ayrshire
1.3%
1
North Lanarkshire
1.3%
1
Stirling
1.3%
1
la_wales In which local authority do you live?
Base: 65
Cardiff // Caerdydd
15.4%
10
Conwy // Conwy
13.8%
9
Newport // Casnewydd
13.8%
9
Gwynedd // Gwynedd
9.2%
6
Swansea // Abertawe
9.2%
6
Torfaen // Torfaen
7.7%
5
Caerphilly // Caerffili
6.2%
4
Rhondda Cynon Taf // Rhondda Cynon Taf
6.2%
4
Bridgend // Pen-y-bont ar Ogwr
4.6%
3
Denbighshire // Sir Ddinbych
3.1%
2
Monmouthshire // Sir Fynwy
3.1%
2
Vale of Glamorgan // Bro Morgannwg
3.1%
2
Merthyr Tydfil // Merthyr Tudful
1.5%
1
Neath Port Talbot // Castell-nedd Port Talbot
1.5%
1
Pembrokeshire // Sir Benfro
1.5%
1
welsh_region **HIDDEN** Welsh Region From LA
Base: 65
South Wales East
32.3%
21
North Wales
26.2%
17
South Wales Central
24.6%
16
South Wales West
15.4%
10
Mid and West Wales
1.5%
1
la_northern_ireland Which local authority do you live in?
Base: 25
Ards and North Down
28.0%
7
Antrim and Newtownabbey
24.0%
6
Fermanagh and Omagh
16.0%
4
Armagh City, Banbridge and Craigavon
8.0%
2
Belfast
8.0%
2
Causeway Coast and Glens
8.0%
2
Mid and East Antrim
8.0%
2
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 913
2
39.8%
363
3
33.4%
305
4
13.0%
119
1 (only me)
10.4%
95
5
2.7%
25
6 or more
0.7%
6
computationalchildren How many children aged 13 or under live in your household?
Base: 913
1
41.6%
380
0 (no children aged 13 or under)
31.2%
285
2
21.7%
198
3
4.7%
43
4
0.7%
6
6 or more
0.1%
1
dependent_children How many dependent children under 18 years old do you have?
Base: 913
1
50.9%
465
2
35.9%
328
3
10.2%
93
4+
3.0%
27
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 913
£30,000 - £39,999
16.0%
146
£20,000 - £29,999
12.0%
110
£50,000 - £59,999
11.7%
107
£40,000 - £49,999
11.6%
106
£60,000 - £69,999
8.9%
81
£70,000 - £79,999
7.8%
71
£100,000 - £149,999
6.9%
63
Less than £10,000
5.6%
51
£200,000 or more
3.6%
33
£90,000 - £99,999
3.5%
32
£15,000 - £19,999
3.1%
28
£10,000 - £14,999
3.0%
27
£80,000 - £89,999
2.6%
24
£150,000 - £199,999
2.2%
20
Prefer not to say
1.3%
12
Don't know
0.2%
2
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 14
Less than £20,000
50.0%
7
Between £20,000 and £39,999
35.7%
5
Between £40,000 and £59,999
7.1%
1
£60,000 or more
7.1%
1
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 913
£40,000+
43.4%
396
£20,000 - £39,999
33.7%
308
£0 - £19,999
22.9%
209
emp1 Which of the following best describes your current employment status?
Base: 913
Employed full-time (More than 30 hours per week)
69.4%
634
Employed part-time (Up to 30 hours per week)
11.5%
105
Family carer / homemaker
7.6%
69
Self-employed
5.8%
53
Unable to work due to long-term illness or disability
2.8%
26
Unemployed
1.4%
13
Retired
1.3%
12
Unpaid volunteer
0.1%
1
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 913
Owned with a mortgage or loan
46.0%
420
Owned outright
19.8%
181
Rented from private landlord or letting agency
18.2%
166
Rented from Council (Local Authority)
7.6%
69
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
5.9%
54
Other private rented
1.2%
11
Living rent free
0.9%
8
Shared ownership - with a mortgage and paying rent
0.4%
4
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 913
Intermediate managerial roles, administrative or professional
29.0%
265
Supervisory or clerical and junior managerial roles, administrative or professional
22.2%
203
Higher managerial roles, administrative or professional
18.0%
164
Skilled manual worker
15.0%
137
Semi-skilled and unskilled manual worker
6.9%
63
Unemployed
6.8%
62
Casual worker
1.3%
12
Pensioner
0.8%
7
se_group *Hidden* Question for Socio-Economic Groups
Base: 913
ABC1
69.2%
632
C2DE
30.8%
281
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 23
No Qualifications
100.0%
23
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 55
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
55
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 51
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
51
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 47
A formal Apprenticeship
100.0%
47
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 150
NVQs / GNVQs / RSA Diploma
100.0%
150
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 29
Standard Grade
100.0%
29
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 302
GCSEs / O-Levels / CSEs
100.0%
302
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 50
Highers / Advanced Highers
100.0%
50
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 25
AS-Levels
100.0%
25
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 153
A-Levels
100.0%
153
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 35
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
35
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 45
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
45
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 48
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
48
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 48
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
48
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 374
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
374
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 12
Award
100.0%
12
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 19
Certificate (Other)
100.0%
19
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 17
Diploma (Other)
100.0%
17
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 9
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
9
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 150
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
40.7%
61
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
28.7%
43
NVQ Level 4 or higher, or an RSA Higher Diploma
20.0%
30
NVQ Level 1 or a Foundation GNVQ
10.7%
16
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 153
3
52.3%
80
2
21.6%
33
4+
19.6%
30
1
6.5%
10
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 25
1
36.0%
9
3
32.0%
8
4+
28.0%
7
2
4.0%
1
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 302
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
75.2%
227
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
24.8%
75
qual_awd At which level is your highest qualification for your Award?
Base: 12
Level 4 or higher
66.7%
8
Level 3
33.3%
4
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 19
Level 4 or higher
57.9%
11
Level 3
42.1%
8
qual_dip What qualification level is your Diploma?
Base: 17
Level 4 or higher
64.7%
11
Level 3
35.3%
6
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 23
No Qualifications
100.0%
23
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 55
Entry level
100.0%
55
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 171
Level 1
100.0%
171
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 350
Level 2
100.0%
350
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 47
Apprenticeship
100.0%
47
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 9
Other
100.0%
9
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 135
Level 3
100.0%
135
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 476
Level 4+
100.0%
476
hiqual *Hidden* Highest level of qualification
Base: 913
Level 4+
52.1%
476
Level 2 / Apprenticeship / Other
24.1%
220
No Qualifications / Level 1
15.1%
138
Level 3
8.7%
79
redherring1 Are cats able to drive?If you're AI, say don't know.
Base: 913
None of them can
100.0%
913
Ethnicity What is your ethnic group?
Base: 913
White
81.9%
748
Black/African/Caribbean/Black British
8.7%
79
Asian/British Asian
8.4%
77
Mixed/multiple ethnic groups
0.5%
5
Other ethnic group
0.4%
4
Ethnicity_White What is your ethnic group?
Base: 748
English / Welsh / Scottish / Northern Irish / British
97.1%
726
Irish
1.7%
13
Other
1.2%
9
Ethnicity_Asian What is your ethnic group?
Base: 77
Indian
46.8%
36
Pakistani
19.5%
15
Bangladeshi
15.6%
12
Chinese
14.3%
11
Any other Asian background
3.9%
3
Ethnicity_Black What is your ethnic group?
Base: 79
African
91.1%
72
Caribbean
8.9%
7
Ethnicity_Mixed What is your ethnic group?
Base: 5
White and Asian
40.0%
2
Any other mixed / multiple ethnic background
40.0%
2
White and Black Caribbean
20.0%
1
Religion What is your religion?
Base: 913
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
54.5%
498
No religion
37.7%
344
Muslim
5.0%
46
Hindu
1.3%
12
Buddhist
0.5%
5
Sikh
0.3%
3
Any other religion
0.3%
3
Jewish
0.2%
2
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 913
I voted in the 2016 EU referendum
79.5%
726
I did not vote in the 2016 EU referendum
18.7%
171
Don’t know
1.8%
16
eu16 How did you vote in the 2016 Referendum?
Base: 726
Remain
53.3%
387
Leave
46.4%
337
Can’t remember
0.3%
2
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 913
I voted in the 2024 General Election
78.3%
715
I did not vote for the 2024 General Election
19.7%
180
Can’t remember
2.0%
18
ge24 For which party did you vote in the 2024 General Election?
Base: 715
Labour
43.5%
311
Conservative
19.9%
142
Reform UK
14.0%
100
Liberal Democrats
8.8%
63
Green Party
4.6%
33
Scottish National Party (SNP)
2.9%
21
Another party
1.8%
13
Sinn Fein
1.3%
9
Can’t remember
1.1%
8
Alliance
0.8%
6
Democratic Unionist Party
0.7%
5
Plaid Cymru
0.4%
3
UUP
0.1%
1
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 913
10 - Certain to vote
54.0%
493
9
12.3%
112
8
9.7%
89
0 - Would not vote
5.9%
54
5
5.0%
46
7
4.6%
42
6
2.3%
21
4
2.2%
20
2
1.8%
16
1
1.5%
14
3
0.7%
6
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 859
Reform UK
27.4%
235
Labour
20.7%
178
Conservative
16.8%
144
Undecided
11.8%
101
Liberal Democrats
9.1%
78
Green Party
8.5%
73
Scottish National Party (SNP)
2.2%
19
Sinn Fein
1.0%
9
Another party
0.8%
7
Alliance
0.7%
6
Democratic Unionist Party
0.6%
5
Plaid Cymru
0.3%
3
UUP
0.1%
1
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 913
Reform UK
22.7%
207
Labour
20.0%
183
I don’t feel close to any political party
19.8%
181
Conservative
17.1%
156
Liberal Democrats
8.0%
73
Green Party
6.9%
63
Scottish National Party (SNP)
2.2%
20
Sinn Fein
1.1%
10
Another party
0.8%
7
Alliance
0.7%
6
Democratic Unionist Party
0.5%
5
Plaid Cymru
0.2%
2
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 725
10 - Very close
27.3%
198
8
23.0%
167
7
17.9%
130
9
12.7%
92
6
7.4%
54
5
6.8%
49
3
2.3%
17
4
1.4%
10
2
0.7%
5
0 - Not close at all
0.4%
3
redherring2 Which of the below is yellow?
Base: 913
Lemon
100.0%
913
parent_school What type of school did you attend?
Base: 913
A state-run or state-funded school
76.7%
700
Independent or fee-paying school
8.4%
77
Attended school outside the UK
7.6%
69
Independent or fee-paying school, with a means-tested bursary covering 90% or more of fees throughout my time there
7.3%
67
guard_school_coll Are you the parent or legal guardian of any children aged 18 or below who are currently in school or college?
Base: 913
Yes
94.3%
861
No
5.7%
52
no_child_resp How many children aged 18 or below are you solely or jointly responsible for?
Base: 861
1
49.0%
422
2
37.0%
319
3
10.7%
92
4+
3.3%
28
q1 How familiar or unfamiliar are you with artificial intelligence (AI)? For example, chatbots or automated decision-making.
Base: 913
Fairly familiar
44.8%
409
Very familiar
35.2%
321
Not very familiar
14.5%
132
Not at all familiar
5.1%
47
Don’t know
0.4%
4
q2 How confident or unconfident do you feel using AI-powered tools? For example, chatbots or automated decision-making.
Base: 913
Quite confident
47.8%
436
Not very confident
29.9%
273
Very confident
16.2%
148
Not at all confident
6.1%
56
q3 How often, if at all, do you personally use AI-powered tools or features?
Base: 913
A few times a week
25.2%
230
Daily
15.9%
145
About once a week
13.8%
126
A few times a month
13.4%
122
Never
13.1%
120
Less than once a month
11.2%
102
About once a month
7.4%
68
q4 Please select the age bracket that applies to your child.
Base: 913
12-14
27.4%
250
15-16
26.3%
240
8-11
21.4%
195
17-18
14.1%
129
6-7
7.6%
69
0-3
2.4%
22
4-5
0.9%
8
q5 Is the gender your child identifies with the same as their sex registered at birth?
Base: 913
Yes
99.1%
905
No
0.9%
8
q6 Please select the gender, if applicable, which applies to your child.
Base: 913
Boy
54.8%
500
Girl
44.6%
407
Prefer not to say
0.4%
4
Non-binary
0.2%
2
q7 Please select the education level that your child attends.
Base: 861
Secondary school
58.8%
506
Primary school
26.0%
224
College
14.9%
128
Don't know
0.3%
3
child_school_level_A_1 child_school_level_A - q7.a=Primary school
Base: 224
q7.a=Primary school
100.0%
224
child_school_level_A_2 child_school_level_A - q7.a=Secondary school
q8 Please select the type of education institution that your child attends.
Base: 861
A state-run or state-funded school
82.2%
708
Independent or fee-paying school
9.4%
81
Independent or fee-paying school, with a means-tested bursary covering 90% or more of fees throughout their time there
7.7%
66
Attending school outside the UK
0.7%
6
q9 Please select which of the following applies to your child.
Base: 913
My child doesn’t have special educational needs (SEN) or a disability and doesn’t require additional learning suppor
77.1%
704
My child has special educational needs (SEN) or disability
11.3%
103
My child requires additional learning support but doesn’t have a formal SEN status
8.7%
79
Don’t know
3.0%
27
ethnicity_child What is your child's ethnic group?
Base: 913
White
79.7%
728
Asian/British Asian
9.2%
84
Black/African/Caribbean/Black British
8.0%
73
Mixed/multiple ethnic groups
2.3%
21
Other ethnic group
0.7%
6
Prefer not to say
0.1%
1
child_Ethnicity_Black_1 What is your child's ethnic group?
Base: 73
African
93.2%
68
Caribbean
6.8%
5
child_Ethnicity_Mixed_1 What is your child's ethnic group?
Base: 21
White and Asian
33.3%
7
White and Black Caribbean
28.6%
6
White and Black African
28.6%
6
Any other mixed / multiple ethnic background
9.5%
2
child_Ethnicity_White_1 What is your child's ethnic group?
Base: 728
English / Welsh / Scottish / Northern Irish / British
97.9%
713
Irish
1.6%
12
Other
0.4%
3
child_Ethnicity_Asian_1 What is your child's ethnic group?
Base: 84
Indian
38.1%
32
Pakistani
21.4%
18
Bangladeshi
19.0%
16
Chinese
10.7%
9
Any other Asian background
10.7%
9
child_Ethnicity_Other_1 What is your child's ethnic group?
Base: 6
Any other ethnic background
66.7%
4
Arab
33.3%
2
q11_1 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? A personal device (e.g. laptop, computer or tablet)
Base: 605
A personal device (e.g. laptop, computer or tablet)
100.0%
605
q11_2 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? A shared device (e.g. laptop, computer or tablet)
Base: 332
A shared device (e.g. laptop, computer or tablet)
100.0%
332
q11_3 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? A smartphone they can use for schoolwork
Base: 584
A smartphone they can use for schoolwork
100.0%
584
q11_4 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? None of these
Base: 29
None of these
100.0%
29
q12 Which of the following best describes your child’s internet access at home for schoolwork?
Base: 861
Reliable internet access
98.5%
848
No reliable internet access
1.2%
10
Don’t know
0.3%
3
q13_1 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child uses AI under close supervision of a parent or guardian
Base: 177
My child uses AI under close supervision of a parent or guardian
100.0%
177
q13_2 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child uses AI under close supervision of educators (including teachers, support staff, and school leaders)
Base: 198
My child uses AI under close supervision of educators (including teachers, support staff, and school leaders)
100.0%
198
q13_3 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child has independent access to AI tools specifically designed for children
Base: 151
My child has independent access to AI tools specifically designed for children
100.0%
151
q13_4 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child has independent access to widely accessible AI tools
Base: 221
My child has independent access to widely accessible AI tools
100.0%
221
q13_5 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). I am not aware of my child using AI
Base: 293
I am not aware of my child using AI
100.0%
293
q14_1 q14 - How confident or unconfident do you feel in your understanding of the following. How your child uses AI at school or college
Base: 861
Somewhat confident
47.3%
407
Not very confident
29.8%
257
Very confident
15.7%
135
Not at all confident
7.2%
62
q14_2 q14 - How confident or unconfident do you feel in your understanding of the following. How your child's work is used or stored by AI systems
Base: 861
Somewhat confident
35.9%
309
Not very confident
34.7%
299
Very confident
17.7%
152
Not at all confident
11.7%
101
q14_3 q14 - How confident or unconfident do you feel in your understanding of the following. The benefits of AI in education
Base: 861
Somewhat confident
43.6%
375
Not very confident
29.4%
253
Very confident
20.0%
172
Not at all confident
7.1%
61
q14_4 q14 - How confident or unconfident do you feel in your understanding of the following. The risks of AI in education
Base: 861
Somewhat confident
41.2%
355
Not very confident
31.9%
275
Very confident
18.0%
155
Not at all confident
8.8%
76
q15 Please indicate to what extent you believe AI will enhance or diminish the quality of teaching and support in schools, if at all.
Base: 913
Somewhat enhance
28.9%
264
Neither enhance nor diminish
24.3%
222
Somewhat diminish
18.1%
165
Significantly enhance
14.8%
135
Don’t know
7.0%
64
Significantly diminish
6.9%
63
q16 Please select the statement which is closest to your view.
Base: 861
I have not been informed about the AI being used in my child's education
52.6%
453
I have been informed about the AI being used in my child's education
41.2%
355
Don’t know
6.2%
53
q17_1 q17 - Please indicate who informed you about the AI being used in your child's education. Teacher/s
Base: 155
Teacher/s
100.0%
155
q17_2 q17 - Please indicate who informed you about the AI being used in your child's education. School leadership (e.g. headteacher, senior leadership team)
Base: 110
School leadership (e.g. headteacher, senior leadership team)
100.0%
110
q17_3 q17 - Please indicate who informed you about the AI being used in your child's education. Letter or newsletter; email or parent portal
Base: 98
Letter or newsletter; email or parent portal
100.0%
98
q17_4 q17 - Please indicate who informed you about the AI being used in your child's education. My child
Base: 164
My child
100.0%
164
q17_5 q17 - Please indicate who informed you about the AI being used in your child's education. Parent–teacher meeting
Base: 131
Parent–teacher meeting
100.0%
131
q17_6 q17 - Please indicate who informed you about the AI being used in your child's education. Media or news coverage
Base: 57
Media or news coverage
100.0%
57
q17_7 q17 - Please indicate who informed you about the AI being used in your child's education. Word-of-mouth (e.g., other parents)
Base: 62
Word-of-mouth (e.g., other parents)
100.0%
62
q17_8 q17 - Please indicate who informed you about the AI being used in your child's education. Other, please specify:
Base: 1
Other, please specify:
100.0%
1
q18 Please select the statement which is closest to your view.
Base: 861
I have never been actively consulted about the AI being used in my child’s education
61.0%
525
I have been actively consulted about the AI being used in my child’s education
32.3%
278
Don’t know
6.7%
58
q19 Please select the statement which is closest to your view.
Base: 525
I would like to be actively consulted about the AI being used in my child’s education
57.1%
300
I don’t mind whether I’m actively consulted about the AI being used in my child’s education
33.1%
174
I would not like actively consulted about the AI being used in my child’s education
6.5%
34
Don’t know
3.2%
17
q20_1 q20 - To what extent, if at all, do you trust or not trust the following groups to make decisions about AI use in your child's education? Educators (including teachers, support staff, and school leaders)
Base: 913
Trust a fair amount
50.6%
462
Trust very much
24.5%
224
Don’t trust very much
16.2%
148
Don’t trust at all
5.3%
48
Don’t know
3.4%
31
q20_2 q20 - To what extent, if at all, do you trust or not trust the following groups to make decisions about AI use in your child's education? Ed tech companies - “EdTech”, educational technology, refers to the use of digital tools and technologies to s
Base: 913
Trust a fair amount
42.3%
386
Don’t trust very much
22.7%
207
Trust very much
18.2%
166
Don’t trust at all
10.0%
91
Don’t know
6.9%
63
q20_3 q20 - To what extent, if at all, do you trust or not trust the following groups to make decisions about AI use in your child's education? Government/regulators
Base: 913
Trust a fair amount
35.2%
321
Don’t trust very much
25.7%
235
Trust very much
17.0%
155
Don’t trust at all
16.8%
153
Don’t know
5.4%
49
q21_1 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Deciding which AI tools are used in schools
Base: 913
Quite involved
41.5%
379
Very involved
27.6%
252
Not very involved
19.7%
180
Not at all involved
11.2%
102
q21_2 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Monitoring how AI tools affect pupils
Base: 913
Quite involved
39.4%
360
Very involved
33.0%
301
Not very involved
16.8%
153
Not at all involved
10.8%
99
q21_3 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Setting policies on AI use
Base: 913
Quite involved
35.8%
327
Very involved
27.7%
253
Not very involved
24.3%
222
Not at all involved
12.2%
111
q21_4 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Setting limits on how AI is used in their classrooms
Base: 913
Quite involved
37.0%
338
Very involved
32.4%
296
Not very involved
19.6%
179
Not at all involved
11.0%
100
q22_1 q22 - If the following raised concerns about a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Other parents
Base: 913
Neither more nor less supportive
32.9%
300
Somewhat more supportive
27.3%
249
Somewhat less supportive
15.4%
141
Much more supportive
12.6%
115
Don’t know
6.0%
55
Much less supportive
5.8%
53
q22_2 q22 - If the following raised concerns about a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators (including teachers, support sta
Base: 913
Somewhat more supportive
28.8%
263
Neither more nor less supportive
24.8%
226
Much more supportive
17.4%
159
Somewhat less supportive
14.6%
133
Much less supportive
10.2%
93
Don’t know
4.3%
39
q22_3 q22 - If the following raised concerns about a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators’ unions
Base: 913
Neither more nor less supportive
28.7%
262
Somewhat more supportive
25.6%
234
Somewhat less supportive
13.9%
127
Much less supportive
11.9%
109
Much more supportive
11.7%
107
Don’t know
8.1%
74
q23_1 q23 - If the following endorsed the use of a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Other parents
Base: 913
Neither more nor less supportive
40.5%
370
Somewhat more supportive
25.8%
236
Much more supportive
12.6%
115
Somewhat less supportive
9.9%
90
Much less supportive
6.1%
56
Don’t know
5.0%
46
q23_2 q23 - If the following endorsed the use of a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators (including teachers, support staff, a
Base: 913
Neither more nor less supportive
31.7%
289
Somewhat more supportive
30.2%
276
Much more supportive
13.6%
124
Somewhat less supportive
11.3%
103
Much less supportive
9.1%
83
Don’t know
4.2%
38
q23_3 q23 - If the following endorsed the use of a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators’ unions
Base: 913
Neither more nor less supportive
36.0%
329
Somewhat more supportive
24.8%
226
Much more supportive
13.8%
126
Somewhat less supportive
12.3%
112
Much less supportive
7.7%
70
Don’t know
5.5%
50
q24 Please select the statement which is closest to your view.
Base: 913
I have concerns about AI use in schools
54.5%
498
I do not have concerns about AI use in schools
34.2%
312
Don’t know
11.3%
103
q25_1 q25 - What are your primary concerns about AI use in schools? Child safety and wellbeing
Base: 258
Child safety and wellbeing
100.0%
258
q25_2 q25 - What are your primary concerns about AI use in schools? Data privacy and security
Base: 270
Data privacy and security
100.0%
270
q25_3 q25 - What are your primary concerns about AI use in schools? Reducing teacher autonomy and professional judgment
Base: 196
Reducing teacher autonomy and professional judgment
100.0%
196
q25_4 q25 - What are your primary concerns about AI use in schools? Undermining the teacher-pupil relationship
Base: 183
Undermining the teacher-pupil relationship
100.0%
183
q25_5 q25 - What are your primary concerns about AI use in schools? Lack of transparency
Base: 207
Lack of transparency
100.0%
207
q25_6 q25 - What are your primary concerns about AI use in schools? Fairness and discrimination
Base: 127
Fairness and discrimination
100.0%
127
q25_7 q25 - What are your primary concerns about AI use in schools? Screen time / over-reliance on technology
Base: 246
Screen time / over-reliance on technology
100.0%
246
q25_8 q25 - What are your primary concerns about AI use in schools? Other (please specify):
Base: 10
Other (please specify):
100.0%
10
q25_9 q25 - What are your primary concerns about AI use in schools? Don’t know
Base: 4
Don’t know
100.0%
4
HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 913
I am a human
100.0%
913
SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.
Base: 157
100.0%
157
SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback
Base: 756
No feedback
100.0%
756
QStatus *Hidden* to store all statuses for tracking and ease of redirecting.