Provisional: live fieldwork, 834 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
25/29
25-34
299/301
35-44
403/507
45-54
93/480
55-64
14/83
65+
0/13
Sex
Female
489/663
Male
345/637
region_v3
North West
?/17
North East
?/14
Yorkshire and the Humber
?/44
East of England
?/43
West Midlands
?/25
East Midlands
?/41
Wales
?/52
Scotland
?/95
South East
?/86
South West
?/63
Northern Ireland
?/32
aehhinc
£0 - £19,999
180/9999
£20,000 - £39,999
259/9999
£40,000+
395/9999
se_group
ABC1
602/9999
C2DE
232/9999
hiqual
No Qualifications / Level 1
96/9999
Level 2 / Apprenticeship / Other
159/9999
Level 3
71/9999
Level 4+
508/9999
child_school_level
Primary school
375/9999
Secondary school
327/9999
College
94/9999
Don’t know
35/9999
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 257
Desktop
100.0%
257
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 1652
Mobile
100.0%
1652
Sex What is your sex?
Base: 1909
Female
57.2%
1091
Male
42.8%
818
Country In which country do you currently live?
Base: 1909
England
96.5%
1842
Scotland
1.6%
31
Wales
1.5%
29
Northern Ireland
0.4%
7
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 67
Scotland
46.3%
31
Wales
43.3%
29
Northern Ireland
10.4%
7
Region_B These are the regions of England. Which Region do you live in?
Base: 1842
London
26.9%
495
North West
16.6%
306
West Midlands
11.7%
216
East of England
10.2%
187
South East
10.2%
187
Yorkshire and the Humber
7.5%
139
East Midlands
6.7%
124
South West
6.0%
111
North East
4.2%
77
Region_C *** Region
Base: 1909
London
25.9%
495
North West
16.0%
306
West Midlands
11.3%
216
East of England
9.8%
187
South East
9.8%
187
Yorkshire and the Humber
7.3%
139
East Midlands
6.5%
124
South West
5.8%
111
North East
4.0%
77
Scotland
1.6%
31
Wales
1.5%
29
Northern Ireland
0.4%
7
london_borough Which borough do you live in?
Base: 495
City of London
32.5%
161
Tower Hamlets
4.6%
23
Islington
4.0%
20
Waltham Forest
3.8%
19
Lambeth
3.6%
18
Bromley
3.4%
17
Newham
3.4%
17
Harrow
3.0%
15
Barking and Dagenham
2.8%
14
Hammersmith and Fulham
2.8%
14
Ealing
2.6%
13
Westminster
2.6%
13
Barnet
2.4%
12
Brent
2.4%
12
Hackney
2.4%
12
Lewisham
2.4%
12
Havering
2.0%
10
Greenwich
1.8%
9
Hounslow
1.8%
9
Sutton
1.8%
9
Bexley
1.6%
8
Croydon
1.6%
8
Enfield
1.6%
8
Merton
1.6%
8
Camden
1.0%
5
Haringey
1.0%
5
Hillingdon
1.0%
5
Kensington and Chelsea
1.0%
5
Kingston upon Thames
1.0%
5
Wandsworth
0.8%
4
Richmond upon Thames
0.6%
3
Redbridge
0.4%
2
la_east_mids Which local authority do you live in?
Base: 124
Leicestershire
22.6%
28
Derbyshire
17.7%
22
Nottingham
14.5%
18
Lincolnshire
10.5%
13
West Northamptonshire
10.5%
13
North Northamptonshire
8.1%
10
Derby
5.6%
7
Nottinghamshire
5.6%
7
Leicester
4.8%
6
la_south_east Which local authority do you live in?
Base: 187
Kent
21.9%
41
Hampshire
18.7%
35
Buckinghamshire
12.8%
24
Brighton and Hove
10.7%
20
Southampton
5.9%
11
Surrey
4.8%
9
Oxfordshire
4.3%
8
East Sussex
3.7%
7
West Sussex
3.7%
7
Slough
3.2%
6
Milton Keynes
2.7%
5
Windsor and Maidenhead
2.7%
5
Reading
1.6%
3
Wokingham
1.6%
3
Medway
1.1%
2
West Berkshire
0.5%
1
la_east_england Which local authority do you live in?
Base: 187
Essex
28.3%
53
Cambridgeshire
16.0%
30
Norfolk
11.8%
22
Hertfordshire
9.6%
18
Bedford
9.1%
17
Suffolk
8.6%
16
Peterborough
7.0%
13
Central Bedfordshire
2.7%
5
Luton
2.7%
5
Southend-on-Sea
2.7%
5
Thurrock
1.6%
3
la_north_west Which local authority do you live in?
Base: 306
Manchester
39.9%
122
Liverpool
9.2%
28
Rochdale
6.5%
20
Lancashire
6.2%
19
Bolton
4.9%
15
St Helens
3.9%
12
Wigan
3.9%
12
Bury
3.3%
10
Cheshire West and Chester
3.3%
10
Cumberland
2.9%
9
Cheshire East
2.6%
8
Warrington
2.6%
8
Blackburn with Darwen
2.3%
7
Wirral
2.3%
7
Stockport
2.0%
6
Trafford
1.6%
5
Blackpool
1.0%
3
Tameside
1.0%
3
Oldham
0.7%
2
la_north_east Which local authority do you live in?
Base: 77
County Durham
26.0%
20
Newcastle upon Tyne
22.1%
17
Northumberland
11.7%
9
Sunderland
9.1%
7
Stockton-on-Tees
7.8%
6
Middlesbrough
5.2%
4
South Tyneside
5.2%
4
North Tyneside
3.9%
3
Redcar and Cleveland
3.9%
3
Hartlepool
2.6%
2
Darlington
1.3%
1
Gateshead
1.3%
1
la_west_mids Which local authority do you live in?
Base: 216
Birmingham
43.1%
93
Coventry
19.0%
41
Staffordshire
7.9%
17
Warwickshire
5.1%
11
Walsall
4.6%
10
Wolverhampton
4.6%
10
Stoke-on-Trent
3.7%
8
Worcestershire
3.2%
7
Dudley
2.8%
6
Sandwell
1.9%
4
Solihull
1.9%
4
Telford and Wrekin
1.4%
3
County of Herefordshire
0.5%
1
Shropshire
0.5%
1
la_south_west Which local authority do you live in?
Base: 111
City of Bristol
23.4%
26
Devon
16.2%
18
Gloucestershire
11.7%
13
Dorset
9.9%
11
Cornwall
9.0%
10
Wiltshire
7.2%
8
Bath and North East Somerset
6.3%
7
Bournemouth, Christchurch and Poole
6.3%
7
Swindon
4.5%
5
Somerset
3.6%
4
North Somerset
0.9%
1
South Gloucestershire
0.9%
1
la_yorkshire_humber Which local authority do you live in?
Base: 139
Bradford
20.1%
28
Leeds
19.4%
27
Sheffield
12.2%
17
Barnsley
10.1%
14
City of Kingston upon Hull
8.6%
12
York
7.9%
11
East Riding of Yorkshire
6.5%
9
North East Lincolnshire
5.0%
7
Kirklees
3.6%
5
Doncaster
2.2%
3
North Yorkshire
1.4%
2
Rotherham
1.4%
2
Wakefield
1.4%
2
scot_region Which electoral region of Scotland do you live in?
Base: 31
Glasgow
35.5%
11
Central Scotland
29.0%
9
North East Scotland
22.6%
7
Highlands and Islands
12.9%
4
la_scotland Which council area do you live in?
Base: 31
City of Edinburgh
22.6%
7
Glasgow City
19.4%
6
Moray
16.1%
5
Aberdeen City
12.9%
4
Angus
6.5%
2
Falkirk
6.5%
2
North Lanarkshire
6.5%
2
East Renfrewshire
3.2%
1
Inverclyde
3.2%
1
South Lanarkshire
3.2%
1
la_wales In which local authority do you live?
Base: 29
Newport // Casnewydd
44.8%
13
Cardiff // Caerdydd
24.1%
7
Carmarthenshire // Sir Gaerfyrddin
10.3%
3
Conwy // Conwy
10.3%
3
Wrexham // Wrecsam
6.9%
2
Caerphilly // Caerffili
3.4%
1
welsh_region **HIDDEN** Welsh Region From LA
Base: 29
South Wales East
48.3%
14
South Wales Central
24.1%
7
North Wales
17.2%
5
Mid and West Wales
10.3%
3
la_northern_ireland Which local authority do you live in?
Base: 7
Antrim and Newtownabbey
28.6%
2
Ards and North Down
28.6%
2
Fermanagh and Omagh
28.6%
2
Armagh City, Banbridge and Craigavon
14.3%
1
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 1909
2
56.1%
1071
3
20.8%
397
4
10.1%
192
1 (only me)
9.0%
172
5
3.5%
66
6 or more
0.6%
11
computationalchildren How many children aged 13 or under live in your household?
Base: 1909
2
39.8%
759
1
38.1%
728
0 (no children aged 13 or under)
12.5%
238
3
8.9%
169
4
0.8%
15
dependent_children How many dependent children under 18 years old do you have?
Base: 1909
2
48.5%
925
1
36.6%
699
3
11.9%
227
4+
3.0%
58
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 1909
£100,000 - £149,999
12.0%
229
£20,000 - £29,999
11.4%
218
£30,000 - £39,999
11.3%
215
£50,000 - £59,999
10.8%
206
£40,000 - £49,999
8.3%
159
£60,000 - £69,999
6.8%
129
£70,000 - £79,999
6.4%
123
£90,000 - £99,999
6.4%
123
£150,000 - £199,999
4.9%
93
£200,000 or more
4.5%
86
£15,000 - £19,999
4.3%
82
Less than £10,000
4.2%
81
£80,000 - £89,999
3.7%
71
£10,000 - £14,999
3.5%
66
Prefer not to say
0.9%
17
Don't know
0.6%
11
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 28
Less than £20,000
60.7%
17
Between £20,000 and £39,999
28.6%
8
£60,000 or more
7.1%
2
Between £40,000 and £59,999
3.6%
1
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 1909
£40,000+
44.7%
854
£20,000 - £39,999
33.0%
630
£0 - £19,999
22.3%
425
emp1 Which of the following best describes your current employment status?
Base: 1909
Employed full-time (More than 30 hours per week)
74.1%
1415
Employed part-time (Up to 30 hours per week)
12.1%
231
Family carer / homemaker
5.3%
101
Unemployed
3.1%
60
Self-employed
2.0%
39
Unable to work due to long-term illness or disability
1.9%
37
Student
1.0%
19
Retired
0.3%
6
Unpaid volunteer
0.1%
1
emp2 Are you currently also in any paid employment alongside your studies?
Base: 19
Not Employed
68.4%
13
Employed part-time (Up to 30 hours per week)
31.6%
6
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 1909
Owned with a mortgage or loan
33.2%
633
Owned outright
27.9%
533
Rented from private landlord or letting agency
20.4%
389
Rented from Council (Local Authority)
8.7%
166
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
6.6%
126
Shared ownership - with a mortgage and paying rent
1.7%
32
Rented from a relative or friend of household member
0.7%
14
Other private rented
0.5%
9
Living rent free
0.4%
7
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 1909
Higher managerial roles, administrative or professional
32.9%
629
Intermediate managerial roles, administrative or professional
25.1%
479
Supervisory or clerical and junior managerial roles, administrative or professional
12.6%
240
Skilled manual worker
11.9%
227
Semi-skilled and unskilled manual worker
10.5%
200
Unemployed
6.0%
115
Casual worker
0.7%
14
Pensioner
0.3%
5
se_group *Hidden* Question for Socio-Economic Groups
Base: 1909
ABC1
70.6%
1348
C2DE
29.4%
561
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 37
No Qualifications
100.0%
37
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 79
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
79
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 132
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
132
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 77
A formal Apprenticeship
100.0%
77
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 235
NVQs / GNVQs / RSA Diploma
100.0%
235
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 39
Standard Grade
100.0%
39
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 435
GCSEs / O-Levels / CSEs
100.0%
435
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 109
Highers / Advanced Highers
100.0%
109
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 102
AS-Levels
100.0%
102
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 267
A-Levels
100.0%
267
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 76
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
76
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 62
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
62
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 151
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
151
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 135
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
135
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 925
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
925
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 29
Award
100.0%
29
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 11
Certificate (Other)
100.0%
11
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 19
Diploma (Other)
100.0%
19
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 22
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
22
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 235
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
39.1%
92
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
34.0%
80
NVQ Level 4 or higher, or an RSA Higher Diploma
18.7%
44
NVQ Level 1 or a Foundation GNVQ
8.1%
19
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 267
3
47.2%
126
4+
27.3%
73
2
19.5%
52
1
6.0%
16
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 102
4+
31.4%
32
3
27.5%
28
1
23.5%
24
2
17.6%
18
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 435
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
76.1%
331
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
23.9%
104
qual_awd At which level is your highest qualification for your Award?
Base: 29
Level 4 or higher
55.2%
16
Level 3
24.1%
7
Level 2
20.7%
6
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 11
Level 4 or higher
63.6%
7
Level 2
27.3%
3
Level 3
9.1%
1
qual_dip What qualification level is your Diploma?
Base: 19
Level 2
36.8%
7
Level 4 or higher
36.8%
7
Level 3
26.3%
5
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 37
No Qualifications
100.0%
37
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 79
Entry level
100.0%
79
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 278
Level 1
100.0%
278
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 571
Level 2
100.0%
571
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 77
Apprenticeship
100.0%
77
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 22
Other
100.0%
22
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 283
Level 3
100.0%
283
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 1142
Level 4+
100.0%
1142
hiqual *Hidden* Highest level of qualification
Base: 1909
Level 4+
59.8%
1142
Level 2 / Apprenticeship / Other
19.2%
366
No Qualifications / Level 1
12.2%
233
Level 3
8.8%
168
redherring1 Are cats able to drive?If you're AI, say don't know.
Base: 1909
None of them can
100.0%
1909
Ethnicity What is your ethnic group?
Base: 1909
White
73.0%
1393
Black/African/Caribbean/Black British
16.2%
310
Asian/British Asian
8.6%
165
Mixed/multiple ethnic groups
1.8%
35
Prefer not to say
0.3%
5
Other ethnic group
0.1%
1
Ethnicity_White What is your ethnic group?
Base: 1393
English / Welsh / Scottish / Northern Irish / British
96.1%
1338
Other
2.9%
40
Irish
0.8%
11
Gypsy or Irish Traveller
0.3%
4
Ethnicity_Asian What is your ethnic group?
Base: 165
Indian
41.2%
68
Pakistani
28.5%
47
Bangladeshi
19.4%
32
Any other Asian background
7.3%
12
Chinese
3.6%
6
Ethnicity_Black What is your ethnic group?
Base: 310
African
80.6%
250
Caribbean
13.5%
42
Any other Black/African/Caribbean background
5.8%
18
Ethnicity_Mixed What is your ethnic group?
Base: 35
White and Black Caribbean
34.3%
12
White and Black African
31.4%
11
White and Asian
28.6%
10
Any other mixed / multiple ethnic background
5.7%
2
Religion What is your religion?
Base: 1909
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
57.0%
1089
No religion
32.6%
622
Muslim
8.1%
155
Hindu
0.8%
16
Sikh
0.8%
16
Jewish
0.3%
6
Buddhist
0.3%
5
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 1678
I voted in the 2016 EU referendum
76.0%
1276
I did not vote in the 2016 EU referendum
19.7%
331
Don’t know
4.2%
71
eu16 How did you vote in the 2016 Referendum?
Base: 1276
Remain
59.6%
760
Leave
37.9%
484
Can’t remember
2.5%
32
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 1909
I voted in the 2024 General Election
79.7%
1521
I did not vote for the 2024 General Election
16.4%
313
Can’t remember
3.9%
75
ge24 For which party did you vote in the 2024 General Election?
Base: 1521
Labour
50.6%
770
Conservative
18.9%
288
Reform UK
14.7%
224
Liberal Democrats
7.0%
106
Green Party
6.1%
93
Another party
0.7%
11
Scottish National Party (SNP)
0.7%
10
Can’t remember
0.5%
7
Plaid Cymru
0.3%
5
Sinn Fein
0.1%
2
Democratic Unionist Party
0.1%
2
UUP
0.1%
2
Alliance
0.1%
1
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 1909
10 - Certain to vote
46.2%
882
8
12.3%
235
9
12.2%
232
7
6.7%
128
0 - Would not vote
6.5%
124
5
5.1%
98
6
4.1%
78
4
2.0%
39
2
1.8%
34
1
1.7%
33
3
1.4%
26
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 1785
Labour
35.0%
625
Reform UK
21.8%
390
Conservative
16.2%
289
Undecided
9.6%
172
Liberal Democrats
7.8%
140
Green Party
7.8%
139
Plaid Cymru
0.6%
10
Another party
0.4%
7
Scottish National Party (SNP)
0.3%
6
Sinn Fein
0.1%
2
Democratic Unionist Party
0.1%
2
UUP
0.1%
2
Alliance
0.1%
1
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 1909
Labour
34.2%
652
Reform UK
18.2%
347
I don’t feel close to any political party
17.8%
340
Conservative
15.1%
289
Liberal Democrats
7.5%
143
Green Party
6.2%
119
Scottish National Party (SNP)
0.4%
8
Plaid Cymru
0.3%
5
Sinn Fein
0.1%
2
Democratic Unionist Party
0.1%
2
Alliance
0.1%
1
Another party
0.1%
1
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 1568
10 - Very close
30.2%
474
8
20.9%
328
7
16.0%
251
9
13.1%
205
6
7.3%
114
5
6.6%
103
3
1.8%
29
2
1.7%
27
4
1.2%
19
Don’t know
1.1%
18
redherring2 Which of the below is yellow?
Base: 1909
Lemon
100.0%
1909
parent_school What type of school did you attend?
Base: 1909
A state-run or state-funded school
61.8%
1180
Independent or fee-paying school
19.4%
371
Independent or fee-paying school, with a means-tested bursary covering 90% or more of fees throughout my time there
11.9%
227
Attended school outside the UK
6.9%
131
guard_school_coll Are you the parent or legal guardian of any children aged 18 or below who are currently in school or college?
Base: 1909
Yes
84.4%
1611
No
15.6%
298
no_child_resp How many children aged 18 or below are you solely or jointly responsible for?
Base: 1611
2
49.5%
798
1
35.1%
565
3
11.7%
189
4+
3.7%
59
q1 How familiar or unfamiliar are you with artificial intelligence (AI)? For example, chatbots or automated decision-making.
Base: 1909
Very familiar
44.5%
850
Fairly familiar
43.4%
829
Not very familiar
9.4%
180
Not at all familiar
2.1%
41
Don’t know
0.5%
9
q2 How confident or unconfident do you feel using AI-powered tools? For example, chatbots or automated decision-making.
Base: 1909
Quite confident
50.8%
970
Very confident
24.7%
471
Not very confident
21.7%
414
Not at all confident
2.8%
54
q3 How often, if at all, do you personally use AI-powered tools or features?
Base: 1909
A few times a week
28.0%
535
Daily
17.0%
324
A few times a month
16.0%
305
About once a week
15.3%
293
Less than once a month
9.2%
176
Never
7.9%
151
About once a month
6.5%
125
q4 Please select the age bracket that applies to your child.
Base: 1909
8-11
21.5%
411
12-14
21.5%
411
15-16
14.8%
283
0-3
14.1%
270
6-7
13.5%
258
4-5
9.0%
171
17-18
5.5%
105
q5 Is the gender your child identifies with the same as their sex registered at birth?
Base: 1909
Yes
98.1%
1873
No
1.9%
36
q6 Please select the gender, if applicable, which applies to your child.
Base: 1909
Boy
57.0%
1088
Girl
42.0%
802
Non-binary
0.5%
10
Prefer not to say
0.5%
9
q7 Please select the education level that your child attends.
Base: 1901
Primary school
46.0%
875
Secondary school
38.6%
733
College
11.2%
213
Don't know
4.2%
80
child_school_level_A_1 child_school_level_A - q7.a=Primary school
Base: 875
q7.a=Primary school
100.0%
875
child_school_level_A_2 child_school_level_A - q7.a=Secondary school
q8 Please select the type of education institution that your child attends.
Base: 1901
A state-run or state-funded school
58.1%
1105
Independent or fee-paying school
23.8%
452
Independent or fee-paying school, with a means-tested bursary covering 90% or more of fees throughout their time there
14.8%
282
Attending school outside the UK
3.3%
62
q9 Please select which of the following applies to your child.
Base: 1909
My child doesn’t have special educational needs (SEN) or a disability and doesn’t require additional learning suppor
74.9%
1429
My child requires additional learning support but doesn’t have a formal SEN status
13.1%
251
My child has special educational needs (SEN) or disability
7.6%
145
Don’t know
4.4%
84
ethnicity_child What is your child's ethnic group?
Base: 1909
White
71.3%
1362
Black/African/Caribbean/Black British
15.8%
301
Asian/British Asian
7.6%
145
Mixed/multiple ethnic groups
4.8%
92
Prefer not to say
0.3%
5
Other ethnic group
0.2%
4
child_Ethnicity_Black_1 What is your child's ethnic group?
Base: 301
African
78.7%
237
Caribbean
14.3%
43
Any other Black/African/Caribbean background
7.0%
21
child_Ethnicity_Mixed_1 What is your child's ethnic group?
Base: 92
White and Black Caribbean
34.8%
32
White and Black African
25.0%
23
White and Asian
22.8%
21
Any other mixed / multiple ethnic background
17.4%
16
child_Ethnicity_White_1 What is your child's ethnic group?
Base: 1362
English / Welsh / Scottish / Northern Irish / British
97.4%
1326
Other
1.5%
21
Irish
0.8%
11
Gypsy or Irish Traveller
0.3%
4
child_Ethnicity_Asian_1 What is your child's ethnic group?
Base: 145
Indian
42.1%
61
Pakistani
27.6%
40
Bangladeshi
22.1%
32
Any other Asian background
4.8%
7
Chinese
3.4%
5
child_Ethnicity_Other_1 What is your child's ethnic group?
Base: 4
Any other ethnic background
75.0%
3
Arab
25.0%
1
q11_1 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? A personal device (e.g. laptop, computer or tablet)
Base: 1053
A personal device (e.g. laptop, computer or tablet)
100.0%
1053
q11_2 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? A shared device (e.g. laptop, computer or tablet)
Base: 754
A shared device (e.g. laptop, computer or tablet)
100.0%
754
q11_3 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? A smartphone they can use for schoolwork
Base: 1068
A smartphone they can use for schoolwork
100.0%
1068
q11_4 q11 - Please select which of the below, if any, your child has regular access to at home for schoolwork? None of these
Base: 145
None of these
100.0%
145
q12 Which of the following best describes your child’s internet access at home for schoolwork?
Base: 1901
Reliable internet access
94.5%
1797
Don’t know
3.3%
63
No reliable internet access
2.2%
41
q13_1 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child uses AI under close supervision of a parent or guardian
Base: 649
My child uses AI under close supervision of a parent or guardian
100.0%
649
q13_2 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child uses AI under close supervision of educators (including teachers, support staff, and school leaders)
Base: 517
My child uses AI under close supervision of educators (including teachers, support staff, and school leaders)
100.0%
517
q13_3 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child has independent access to AI tools specifically designed for children
Base: 392
My child has independent access to AI tools specifically designed for children
100.0%
392
q13_4 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). My child has independent access to widely accessible AI tools
Base: 402
My child has independent access to widely accessible AI tools
100.0%
402
q13_5 q13 - Please select which of the below, if any, apply to your child’s use of Artificial Intelligence (AI). I am not aware of my child using AI
Base: 533
I am not aware of my child using AI
100.0%
533
q14_1 q14 - How confident or unconfident do you feel in your understanding of the following. How your child uses AI at school or college
Base: 1901
Somewhat confident
44.5%
845
Very confident
26.9%
511
Not very confident
21.9%
416
Not at all confident
6.8%
129
q14_2 q14 - How confident or unconfident do you feel in your understanding of the following. How your child's work is used or stored by AI systems
Base: 1901
Somewhat confident
42.5%
808
Very confident
27.4%
520
Not very confident
22.2%
422
Not at all confident
7.9%
151
q14_3 q14 - How confident or unconfident do you feel in your understanding of the following. The benefits of AI in education
Base: 1901
Somewhat confident
43.8%
833
Very confident
30.8%
585
Not very confident
20.1%
382
Not at all confident
5.3%
101
q14_4 q14 - How confident or unconfident do you feel in your understanding of the following. The risks of AI in education
Base: 1901
Somewhat confident
40.7%
774
Not very confident
27.0%
514
Very confident
24.7%
470
Not at all confident
7.5%
143
q15 Please indicate to what extent you believe AI will enhance or diminish the quality of teaching and support in schools, if at all.
Base: 1909
Somewhat enhance
30.9%
589
Neither enhance nor diminish
25.1%
480
Significantly enhance
18.0%
344
Somewhat diminish
14.0%
268
Don’t know
7.2%
137
Significantly diminish
4.8%
91
q16 Please select the statement which is closest to your view.
Base: 1901
I have been informed about the AI being used in my child's education
51.7%
982
I have not been informed about the AI being used in my child's education
39.8%
756
Don’t know
8.6%
163
q17_1 q17 - Please indicate who informed you about the AI being used in your child's education. Teacher/s
Base: 415
Teacher/s
100.0%
415
q17_2 q17 - Please indicate who informed you about the AI being used in your child's education. School leadership (e.g. headteacher, senior leadership team)
Base: 332
School leadership (e.g. headteacher, senior leadership team)
100.0%
332
q17_3 q17 - Please indicate who informed you about the AI being used in your child's education. Letter or newsletter; email or parent portal
Base: 216
Letter or newsletter; email or parent portal
100.0%
216
q17_4 q17 - Please indicate who informed you about the AI being used in your child's education. My child
Base: 401
My child
100.0%
401
q17_5 q17 - Please indicate who informed you about the AI being used in your child's education. Parent–teacher meeting
Base: 422
Parent–teacher meeting
100.0%
422
q17_6 q17 - Please indicate who informed you about the AI being used in your child's education. Media or news coverage
Base: 152
Media or news coverage
100.0%
152
q17_7 q17 - Please indicate who informed you about the AI being used in your child's education. Word-of-mouth (e.g., other parents)
Base: 228
Word-of-mouth (e.g., other parents)
100.0%
228
q17_9 q17 - Please indicate who informed you about the AI being used in your child's education. Don't know
Base: 8
Don't know
100.0%
8
q18 Please select the statement which is closest to your view.
Base: 1901
I have been actively consulted about the AI being used in my child’s education
47.2%
897
I have never been actively consulted about the AI being used in my child’s education
44.3%
843
Don’t know
8.5%
161
q19 Please select the statement which is closest to your view.
Base: 843
I would like to be actively consulted about the AI being used in my child’s education
51.1%
431
I don’t mind whether I’m actively consulted about the AI being used in my child’s education
30.4%
256
I would not like actively consulted about the AI being used in my child’s education
12.6%
106
Don’t know
5.9%
50
q20_1 q20 - To what extent, if at all, do you trust or not trust the following groups to make decisions about AI use in your child's education? Educators (including teachers, support staff, and school leaders)
Base: 1909
Trust a fair amount
46.8%
893
Trust very much
30.8%
588
Don’t trust very much
13.4%
256
Don’t trust at all
5.2%
99
Don’t know
3.8%
73
q20_2 q20 - To what extent, if at all, do you trust or not trust the following groups to make decisions about AI use in your child's education? Ed tech companies - “EdTech”, educational technology, refers to the use of digital tools and technologies to s
Base: 1909
Trust a fair amount
43.3%
826
Trust very much
25.9%
494
Don’t trust very much
15.8%
301
Don’t know
7.9%
150
Don’t trust at all
7.2%
138
q20_3 q20 - To what extent, if at all, do you trust or not trust the following groups to make decisions about AI use in your child's education? Government/regulators
Base: 1909
Trust a fair amount
41.5%
793
Trust very much
22.2%
423
Don’t trust very much
20.6%
394
Don’t trust at all
10.9%
208
Don’t know
4.8%
91
q21_1 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Deciding which AI tools are used in schools
Base: 1909
Quite involved
39.5%
755
Very involved
33.6%
641
Not very involved
20.5%
392
Not at all involved
6.3%
121
q21_2 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Monitoring how AI tools affect pupils
Base: 1909
Quite involved
40.2%
768
Very involved
35.2%
672
Not very involved
17.7%
337
Not at all involved
6.9%
132
q21_3 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Setting policies on AI use
Base: 1909
Quite involved
37.7%
719
Very involved
32.1%
612
Not very involved
23.8%
454
Not at all involved
6.5%
124
q21_4 q21 - Please indicate how involved, if at all, you think teachers and education staff should be in each of the following. Setting limits on how AI is used in their classrooms
Base: 1909
Quite involved
39.1%
746
Very involved
36.7%
701
Not very involved
17.4%
333
Not at all involved
6.8%
129
q22_1 q22 - If the following raised concerns about a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Other parents
Base: 1909
Neither more nor less supportive
27.0%
516
Somewhat more supportive
25.1%
479
Much more supportive
20.4%
390
Somewhat less supportive
14.0%
267
Don’t know
7.6%
146
Much less supportive
5.8%
111
q22_2 q22 - If the following raised concerns about a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators (including teachers, support sta
Base: 1909
Somewhat more supportive
28.1%
537
Neither more nor less supportive
24.0%
459
Much more supportive
22.9%
438
Somewhat less supportive
10.6%
203
Much less supportive
8.0%
152
Don’t know
6.3%
120
q22_3 q22 - If the following raised concerns about a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators’ unions
Base: 1909
Somewhat more supportive
31.3%
597
Neither more nor less supportive
24.1%
460
Much more supportive
19.2%
366
Somewhat less supportive
10.4%
199
Much less supportive
7.9%
150
Don’t know
7.2%
137
q23_1 q23 - If the following endorsed the use of a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Other parents
Base: 1909
Neither more nor less supportive
28.3%
541
Somewhat more supportive
26.0%
497
Much more supportive
16.0%
306
Somewhat less supportive
13.4%
255
Much less supportive
8.6%
165
Don’t know
7.6%
145
q23_2 q23 - If the following endorsed the use of a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators (including teachers, support staff, a
Base: 1909
Somewhat more supportive
26.1%
498
Neither more nor less supportive
23.9%
457
Much more supportive
21.7%
415
Somewhat less supportive
13.7%
261
Much less supportive
8.0%
153
Don’t know
6.5%
125
q23_3 q23 - If the following endorsed the use of a specific AI tool being used in schools, would it make you more supportive or less supportive of that AI tool being used in your child’s education, if at all? Educators’ unions
Base: 1909
Somewhat more supportive
25.9%
494
Neither more nor less supportive
24.8%
474
Much more supportive
21.1%
403
Somewhat less supportive
13.7%
262
Much less supportive
7.9%
151
Don’t know
6.5%
125
q24 Please select the statement which is closest to your view.
Base: 1909
I have concerns about AI use in schools
53.4%
1019
I do not have concerns about AI use in schools
35.8%
684
Don’t know
10.8%
206
q25_1 q25 - What are your primary concerns about AI use in schools? Child safety and wellbeing
Base: 577
Child safety and wellbeing
100.0%
577
q25_2 q25 - What are your primary concerns about AI use in schools? Data privacy and security
Base: 546
Data privacy and security
100.0%
546
q25_3 q25 - What are your primary concerns about AI use in schools? Reducing teacher autonomy and professional judgment
Base: 414
Reducing teacher autonomy and professional judgment
100.0%
414
q25_4 q25 - What are your primary concerns about AI use in schools? Undermining the teacher-pupil relationship
Base: 385
Undermining the teacher-pupil relationship
100.0%
385
q25_5 q25 - What are your primary concerns about AI use in schools? Lack of transparency
Base: 340
Lack of transparency
100.0%
340
q25_6 q25 - What are your primary concerns about AI use in schools? Fairness and discrimination
Base: 272
Fairness and discrimination
100.0%
272
q25_7 q25 - What are your primary concerns about AI use in schools? Screen time / over-reliance on technology
Base: 449
Screen time / over-reliance on technology
100.0%
449
q25_8 q25 - What are your primary concerns about AI use in schools? Other (please specify):
Base: 9
Other (please specify):
100.0%
9
q25_9 q25 - What are your primary concerns about AI use in schools? Don’t know
Base: 10
Don’t know
100.0%
10
HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 1909
I am a human
100.0%
1909
SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.
Base: 417
100.0%
417
SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback
Base: 1492
No feedback
100.0%
1492
QStatus *Hidden* to store all statuses for tracking and ease of redirecting.