Topline — GREENPEACE SEGMENTATION FINAL VERSION

10158 respondents · Unweighted · 903 questions · generated 2026-09-21 12:42 UTC

Provisional: live fieldwork, 10158 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Quota fill from response data

Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.

Age

18-24

947/1152

25-34

2116/2200

35-44

1916/2100

45-54

1671/1841

55-64

1636/1763

65+

1872/2586

sex

Female

5436/5684

Male

4657/5316

Region

North West

?/1213

North East

?/500

Yorkshire and the Humber

?/898

East of England

?/1037

West Midlands

?/965

East Midlands

?/806

Wales

?/616

Scotland

?/1019

South East

?/1521

London

?/1530

South West

?/956

Northern Ireland

?/299

NESTED_QUOTA

North West

?/65

North West

?/150

North West

?/150

North West

?/102

North West

?/150

North West

?/155

North West

?/65

North West

?/150

North West

?/94

North West

?/100

North West

?/98

North West

?/132

North East

?/23

North East

?/80

North East

?/80

North East

?/80

North East

?/39

North East

?/61

North East

?/24

North East

?/80

North East

?/80

North East

?/35

North East

?/37

North East

?/52

Yorkshire and the Humber

?/99

Yorkshire and the Humber

?/150

Yorkshire and the Humber

?/150

Yorkshire and the Humber

?/100

Yorkshire and the Humber

?/149

Yorkshire and the Humber

?/116

Yorkshire and the Humber

?/50

Yorkshire and the Humber

?/73

Yorkshire and the Humber

?/69

Yorkshire and the Humber

?/74

Yorkshire and the Humber

?/72

Yorkshire and the Humber

?/99

East of England

?/47

East of England

?/150

East of England

?/87

East of England

?/150

East of England

?/150

East of England

?/140

East of England

?/50

East of England

?/82

East of England

?/83

East of England

?/87

East of England

?/82

East of England

?/118

East of England

?/9999

West Midlands

?/150

West Midlands

?/150

West Midlands

?/150

West Midlands

?/150

West Midlands

?/150

West Midlands

?/125

West Midlands

?/53

West Midlands

?/78

West Midlands

?/75

West Midlands

?/81

West Midlands

?/75

West Midlands

?/150

East Midlands

?/44

East Midlands

?/150

East Midlands

?/150

East Midlands

?/150

East Midlands

?/150

East Midlands

?/106

East Midlands

?/45

East Midlands

?/150

East Midlands

?/61

East Midlands

?/67

East Midlands

?/65

East Midlands

?/91

Wales

?/26

Wales

?/40

Wales

?/100

Wales

?/100

Wales

?/100

Wales

?/74

Wales

?/28

Wales

?/39

Wales

?/100

Wales

?/41

Wales

?/43

Wales

?/63

Scotland

?/49

Scotland

?/100

Scotland

?/72

Scotland

?/100

Scotland

?/83

Scotland

?/123

Scotland

?/48

Scotland

?/70

Scotland

?/69

Scotland

?/72

Scotland

?/150

Scotland

?/150

South East

?/73

South East

?/122

South East

?/129

South East

?/200

South East

?/200

South East

?/204

South East

?/76

South East

?/116

South East

?/122

South East

?/130

South East

?/121

South East

?/220

London

?/150

London

?/220

London

?/150

London

?/123

London

?/98

London

?/120

London

?/79

London

?/200

London

?/200

London

?/119

London

?/92

London

?/96

South West

?/47

South West

?/72

South West

?/71

South West

?/149

South West

?/81

South West

?/143

South West

?/49

South West

?/70

South West

?/69

South West

?/76

South West

?/78

South West

?/150

Northern Ireland

?/13

Northern Ireland

?/26

Northern Ireland

?/27

Northern Ireland

?/80

Northern Ireland

?/26

Northern Ireland

?/37

Northern Ireland

?/14

Northern Ireland

?/25

Northern Ireland

?/25

Northern Ireland

?/26

Northern Ireland

?/25

Northern Ireland

?/31

aehhinc

£0 - £19,999

2886/3000

£20,000 - £39,999

3396/4510

£40,000+

3874/4180

se_group

ABC1

5438/9999

C2DE

4719/9999

hiqual

No Qualifications / Level 1

1895/3260

Level 2 / Apprenticeship / Other

2303/2299

Level 3

845/1796

Level 4+

5115/6000

Device_1 Device - HIDDEN QUESTION TO STORE: Store device type Desktop

Base: 2471

Desktop

100.0%

2471

Device_2 Device - HIDDEN QUESTION TO STORE: Store device type Mobile

Base: 7687

Mobile

100.0%

7687

Sex What is your gender?

Base: 10158

Female

53.5%

5436

Male

45.8%

4657

Non-binary

0.4%

Prefer not to say

0.2%

Prefer to self-describe:

0.1%

Country In which country do you currently live?

Base: 10158

England

84.3%

8565

Scotland

8.8%

893

Wales

5.2%

530

Northern Ireland

1.7%

170

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Base: 1593

Scotland

56.1%

893

Wales

33.3%

530

Northern Ireland

10.7%

170

Region_B These are the regions of England. Which Region do you live in?

Base: 8565

London

17.5%

1499

South East

14.8%

1266

North West

14.0%

1198

West Midlands

10.8%

929

Yorkshire and the Humber

9.8%

841

East of England

9.8%

837

East Midlands

9.0%

772

South West

8.6%

740

North East

5.6%

483

Region_C *** Region

Base: 10158

London

14.8%

1499

South East

12.5%

1266

North West

11.8%

1198

West Midlands

9.1%

929

Scotland

8.8%

893

Yorkshire and the Humber

8.3%

841

East of England

8.2%

837

East Midlands

7.6%

772

South West

7.3%

740

Wales

5.2%

530

North East

4.8%

483

Northern Ireland

1.7%

170

london_borough Which borough do you live in?

Base: 1499

City of London

17.3%

260

Barnet

4.3%

Greenwich

3.9%

Croydon

3.5%

Lewisham

3.4%

Ealing

3.3%

Newham

3.3%

Tower Hamlets

3.2%

Redbridge

3.1%

Barking and Dagenham

3.1%

Enfield

3.1%

Wandsworth

3.1%

Bromley

3.0%

Southwark

3.0%

Waltham Forest

2.8%

Harrow

2.7%

Lambeth

2.7%

Westminster

2.4%

Brent

2.3%

Hillingdon

2.3%

Haringey

2.3%

Havering

2.3%

Hackney

2.2%

Hounslow

2.2%

Camden

2.1%

Sutton

2.1%

Islington

2.0%

Bexley

1.7%

Hammersmith and Fulham

1.7%

Kensington and Chelsea

1.7%

Kingston upon Thames

1.4%

Richmond upon Thames

1.3%

Merton

1.1%

la_east_mids Which local authority do you live in?

Base: 772

Lincolnshire

17.6%

136

Nottinghamshire

14.9%

115

Leicestershire

13.3%

103

Nottingham

11.5%

Derbyshire

10.9%

Leicester

9.1%

North Northamptonshire

8.2%

Derby

7.4%

West Northamptonshire

6.2%

Rutland

0.9%

la_south_east Which local authority do you live in?

Base: 1266

Kent

18.4%

233

Hampshire

14.5%

184

Surrey

11.8%

149

West Sussex

8.8%

111

East Sussex

8.4%

106

Buckinghamshire

6.7%

Oxfordshire

5.9%

Brighton and Hove

4.4%

Milton Keynes

3.2%

Southampton

3.0%

Portsmouth

2.6%

Reading

2.5%

Wokingham

1.8%

Isle of Wight

1.7%

Medway

1.6%

Bracknell Forest

1.3%

Windsor and Maidenhead

1.3%

Slough

1.1%

West Berkshire

1.1%

la_east_england Which local authority do you live in?

Base: 837

Essex

23.8%

199

Cambridgeshire

15.1%

126

Norfolk

14.9%

125

Suffolk

12.7%

106

Hertfordshire

11.9%

100

Peterborough

6.5%

Bedford

5.6%

Luton

3.8%

Central Bedfordshire

3.7%

Southend-on-Sea

1.2%

Thurrock

0.8%

la_north_west Which local authority do you live in?

Base: 1198

Manchester

19.3%

231

Lancashire

13.7%

164

Liverpool

9.3%

111

Cheshire West and Chester

4.7%

Cumberland

4.3%

Bolton

3.9%

Blackpool

3.8%

Cheshire East

3.8%

Wigan

3.8%

Wirral

3.7%

Rochdale

2.9%

Stockport

2.8%

Sefton

2.8%

Oldham

2.7%

Bury

2.5%

Tameside

2.4%

Salford

2.2%

Blackburn with Darwen

2.1%

Warrington

1.8%

St Helens

1.7%

Trafford

1.7%

Halton

1.6%

Westmorland and Furness

1.6%

Knowsley

1.0%

la_north_east Which local authority do you live in?

Base: 483

County Durham

19.5%

Newcastle upon Tyne

18.8%

Northumberland

11.4%

Sunderland

10.1%

Middlesbrough

9.3%

Gateshead

6.0%

Stockton-on-Tees

5.0%

North Tyneside

4.8%

South Tyneside

4.8%

Hartlepool

3.7%

Darlington

3.3%

Redcar and Cleveland

3.3%

la_west_mids Which local authority do you live in?

Base: 929

Birmingham

34.9%

324

Staffordshire

8.6%

Coventry

8.0%

Worcestershire

7.3%

Wolverhampton

6.5%

Warwickshire

6.2%

Stoke-on-Trent

5.4%

Shropshire

4.8%

Walsall

4.8%

Dudley

4.6%

Sandwell

3.1%

Solihull

2.6%

County of Herefordshire

2.2%

Telford and Wrekin

1.0%

la_south_west Which local authority do you live in?

Base: 740

Devon

18.0%

133

Somerset

11.2%

Gloucestershire

10.3%

City of Bristol

9.2%

Cornwall

9.2%

Wiltshire

8.4%

Bournemouth, Christchurch and Poole

8.0%

Dorset

6.4%

Plymouth

5.0%

South Gloucestershire

3.6%

North Somerset

3.5%

Bath and North East Somerset

2.6%

Torbay

2.3%

Swindon

2.2%

Isles of Scilly

0.3%

la_yorkshire_humber Which local authority do you live in?

Base: 841

Leeds

15.9%

134

Sheffield

13.1%

110

Bradford

10.6%

North Yorkshire

8.0%

East Riding of Yorkshire

7.7%

Kirklees

7.4%

City of Kingston upon Hull

5.6%

Doncaster

5.5%

Wakefield

4.9%

Rotherham

4.8%

York

4.3%

Barnsley

3.7%

Calderdale

3.7%

North East Lincolnshire

2.9%

North Lincolnshire

2.1%

scot_region Which electoral region of Scotland do you live in?

Base: 892

Glasgow

20.4%

182

Lothian

15.1%

135

North East Scotland

14.8%

132

Central Scotland

13.8%

123

West Scotland

11.4%

102

Mid Scotland and Fife

10.0%

South Scotland

7.3%

Highlands and Islands

7.2%

la_scotland Which council area do you live in?

Base: 893

Glasgow City

14.0%

125

City of Edinburgh

13.5%

121

Fife

6.4%

Aberdeen City

5.8%

South Lanarkshire

4.5%

Aberdeenshire

4.1%

North Lanarkshire

4.0%

Highland

3.5%

West Lothian

3.1%

Dumfries and Galloway

2.8%

Dundee City

2.7%

Perth and Kinross

2.7%

Falkirk

2.6%

North Ayrshire

2.5%

East Ayrshire

2.4%

Renfrewshire

2.4%

Scottish Borders

2.4%

Argyll and Bute

2.1%

Angus

2.0%

East Dunbartonshire

1.9%

East Lothian

1.9%

South Ayrshire

1.9%

Moray

1.7%

Inverclyde

1.6%

Stirling

1.6%

East Renfrewshire

1.3%

Clackmannanshire

1.2%

West Dunbartonshire

1.2%

Orkney Islands

0.7%

Shetland Islands

0.7%

Midlothian

0.6%

Na h-Eileanan Siar

0.3%

la_wales In which local authority do you live?

Base: 530

Cardiff // Caerdydd

18.1%

Carmarthenshire // Sir Gaerfyrddin

6.8%

Caerphilly // Caerffili

6.2%

Flintshire // Sir y Fflint

5.8%

Swansea // Abertawe

5.1%

Bridgend // Pen-y-bont ar Ogwr

4.9%

Rhondda Cynon Taf // Rhondda Cynon Taf

4.7%

Conwy // Conwy

4.5%

Newport // Casnewydd

4.2%

Denbighshire // Sir Ddinbych

4.0%

Gwynedd // Gwynedd

4.0%

Torfaen // Torfaen

4.0%

Blaenau Gwent // Blaenau Gwent

3.8%

Wrexham // Wrecsam

3.6%

Neath Port Talbot // Castell-nedd Port Talbot

3.4%

Vale of Glamorgan // Bro Morgannwg

3.2%

Ceredigion // Ceredigion

3.0%

Powys // Powys

2.8%

Merthyr Tydfil // Merthyr Tudful

2.3%

Pembrokeshire // Sir Benfro

2.1%

Isle of Anglesey // Ynys Môn

1.9%

Monmouthshire // Sir Fynwy

1.7%

welsh_region HIDDEN Welsh Region From LA

Base: 530

South Wales Central

26.0%

138

North Wales

23.8%

126

South Wales East

22.1%

117

Mid and West Wales

14.7%

South Wales West

13.4%

la_northern_ireland Which local authority do you live in?

Base: 169

Belfast

28.4%

Ards and North Down

13.0%

Antrim and Newtownabbey

11.2%

Armagh City, Banbridge and Craigavon

8.3%

Derry City and Strabane

8.3%

Mid and East Antrim

8.3%

Newry, Mourne and Down

5.9%

Lisburn and Castlereagh

5.3%

Causeway Coast and Glens

4.7%

Fermanagh and Omagh

4.1%

Mid Ulster

2.4%

Base: 83

HID_AGE.a=65+ AND Sex.a=Female AND Region.c=North West

100.0%

Base: 70

HID_AGE.a=45-54 AND Sex.a=Male AND Region.c=North West

100.0%

NESTED_QUOTA_A_11 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=North West

Base: 85

HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=North West

100.0%

NESTED_QUOTA_A_12 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Male AND Region.c=North West

Base: 110

133

Base: 27

HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=South East

100.0%

NESTED_QUOTA_A_105 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=South East

Base: 89

HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=South East

100.0%

NESTED_QUOTA_A_106 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=South East

Base: 79

HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=South East

100.0%

Base: 83

HID_AGE.a=45-54 AND Sex.a=Female AND Region.c=London

100.0%

NESTED_QUOTA_A_114 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=London

Base: 76

HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=London

100.0%

NESTED_QUOTA_A_115 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Female AND Region.c=London

Base: 66

HID_AGE.a=65+ AND Sex.a=Female AND Region.c=London

100.0%

Base: 83

HID_AGE.a=65+ AND Sex.a=Female AND Region.c=North West

100.0%

NESTED_QUOTA_B_7 NESTED_QUOTA_B - HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=North West

Base: 32

HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=North West

100.0%

NESTED_QUOTA_B_8 NESTED_QUOTA_B - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=North West

Base: 128

HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=North West

100.0%

128

NESTED_QUOTA_B_9 NESTED_QUOTA_B - HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=North West

Base: 97

HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=North West

100.0%

NESTED_QUOTA_B_10 NESTED_QUOTA_B - HID_AGE.a=45-54 AND Sex.a=Male AND Region.c=North West

Base: 70

HID_AGE.a=45-54 AND Sex.a=Male AND Region.c=North West

100.0%

NESTED_QUOTA_B_11 NESTED_QUOTA_B - HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=North West

Base: 85

HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=North West

100.0%

NESTED_QUOTA_B_12 NESTED_QUOTA_B - HID_AGE.a=65+ AND Sex.a=Male AND Region.c=North West

Base: 110

119

Base: 27

HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=South East

100.0%

NESTED_QUOTA_B_105 NESTED_QUOTA_B - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=South East

Base: 89

HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=South East

100.0%

NESTED_QUOTA_B_106 NESTED_QUOTA_B - HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=South East

Base: 79

HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=South East

100.0%

Base: 83

HID_AGE.a=45-54 AND Sex.a=Female AND Region.c=London

100.0%

NESTED_QUOTA_B_114 NESTED_QUOTA_B - HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=London

Base: 76

HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=London

100.0%

NESTED_QUOTA_B_115 NESTED_QUOTA_B - HID_AGE.a=65+ AND Sex.a=Female AND Region.c=London

Base: 66

HID_AGE.a=65+ AND Sex.a=Female AND Region.c=London

100.0%

1605

9.0%

918

2.9%

295

6 or more

1.3%

127

computationalchildren How many children aged 13 or under live in your household?

Base: 10158

0 (no children aged 13 or under)

66.5%

6758

16.4%

1665

13.5%

1372

2.6%

268

0.6%

0.2%

6 or more

0.1%

qGuardian Do you have any children that you are a parent or guardian of?

Base: 10158

Yes

57.6%

5850

41.3%

4194

Prefer not to say

1.1%

114

qGrandchildren Do you have any grandchildren?

Base: 7095

69.6%

4940

Yes

29.8%

2117

Prefer not to say

0.5%

HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?

Base: 10158

£20,000 - £29,999

15.8%

1600

£30,000 - £39,999

13.3%

1349

£40,000 - £49,999

10.1%

1030

£50,000 - £59,999

7.6%

775

£10,000 - £14,999

7.1%

725

£100,000 - £149,999

6.8%

693

Less than £10,000

6.7%

683

£15,000 - £19,999

6.5%

665

£60,000 - £69,999

6.2%

628

£70,000 - £79,999

4.8%

487

Prefer not to say

4.1%

418

£80,000 - £89,999

3.0%

304

£90,000 - £99,999

2.9%

292

£150,000 - £199,999

2.1%

212

£200,000 or more

1.8%

180

Don't know

1.2%

117

HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.

Base: 534

Less than £20,000

39.7%

212

Between £20,000 and £39,999

29.8%

159

Between £40,000 and £59,999

17.2%

£60,000 or more

13.3%

aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren

Base: 10156

£40,000+

38.1%

3874

£20,000 - £39,999

33.4%

3396

£0 - £19,999

28.4%

2886

tenure Which of the following types of housing tenure best describes the accommodation you live in?

Base: 10158

Owned outright

34.9%

3541

Owned with a mortgage or loan

22.8%

2314

Rented from private landlord or letting agency

16.5%

1672

Rented from Council (Local Authority)

10.9%

1106

Rented from housing association, housing co-operative, charitable trust, or registered social landlord

8.6%

869

Living rent free

2.4%

243

Shared ownership - with a mortgage and paying rent

1.7%

169

Rented from a relative or friend of household member

1.1%

115

Other private rented

1.0%

Tied accommodation (accommodation provided by employer of a household member)

0.3%

seg Which of the following describes the current occupation of the chief income earner in your household?

Base: 10157

Intermediate managerial roles, administrative or professional

20.9%

2121

Supervisory or clerical and junior managerial roles, administrative or professional

16.5%

1680

Higher managerial roles, administrative or professional

16.1%

1637

Pensioner

14.2%

1444

Skilled manual worker

12.0%

1218

Unemployed

9.8%

998

Semi-skilled and unskilled manual worker

8.7%

884

Casual worker

1.7%

175

se_group Hidden Question for Socio-Economic Groups

Base: 10157

ABC1

53.5%

5438

C2DE

46.5%

4719

emp1 Which of the following best describes your current employment status?

Base: 10158

Employed full-time (More than 30 hours per week)

46.0%

4670

Retired

17.3%

1758

Employed part-time (Up to 30 hours per week)

13.5%

1375

Unable to work due to long-term illness or disability

5.6%

566

Unemployed

5.2%

530

Self-employed

4.7%

480

Family carer / homemaker

4.0%

406

Student

Base: 1312

NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma

44.0%

577

NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma

30.7%

403

NVQ Level 4 or higher, or an RSA Higher Diploma

16.9%

222

NVQ Level 1 or a Foundation GNVQ

8.4%

110

qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels

Base: 2066

48.6%

1004

22.8%

472

18.7%

387

9.8%

203

qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels

Base: 502

36.1%

181

22.9%

115

22.1%

111

18.9%

qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?

Base: 3666

5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)

71.8%

2631

1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)

28.2%

1035

qual_awd At which level is your highest qualification for your Award?

Base: 92

Level 4 or higher

48.9%

Level 3

31.5%

Level 2

9.8%

Level 1

6.5%

Entry level

3.3%

qual_cer At which level is your highest qualification for your Certificate (Other)?

Base: 313

Level 4 or higher

39.9%

125

Level 3

27.5%

Level 2

17.6%

Level 1

8.6%

Entry level

6.4%

qual_dip What qualification level is your Diploma?

Base: 330

Level 4 or higher

42.1%

139

Level 3

30.3%

100

Level 2

16.4%

22.7%

2303

No Qualifications / Level 1

18.7%

1895

Level 3

8.3%

845

redherring1 Are cats able to drive?If you're AI, say don't know.

Base: 10158

None of them can

96.4%

9796

Yes, all of them can

1.5%

149

Don't know

1.1%

113

Only some can

1.0%

100

Ethnicity2 What is your ethnic group?

Base: 10158

White

78.8%

8000

Black, Black British, Black Welsh, Caribbean or African

9.3%

940

Asian, Asian British or Asian Welsh

5.9%

604

Mixed or Multiple ethnic groups

4.8%

489

Other ethnic group

0.7%

Prefer not to say

0.5%

Ethnicity_white_2 What is your ethnic group?

Base: 8000

English, Welsh, Scottish, Northern Irish or British

94.1%

7527

Other White

3.9%

308

Irish

1.7%

138

Gypsy or Irish Traveller

0.2%

Roma

0.2%

Ethnicity_Asian What is your ethnic group?

Base: 604

Pakistani

30.0%

181

Indian

29.5%

178

Chinese

14.2%

Other Asian background

13.7%

Bangladeshi

12.6%

Ethnicity_Black What is your ethnic group?

Base: 940

African

72.2%

679

Caribbean

23.2%

218

Other Black

4.6%

Ethnicity_Mixed What is your ethnic group?

Base: 489

White and Black Caribbean

35.2%

172

White and Black African

23.7%

116

White and Asian

23.1%

113

Other mixed or multiple ethnic background

18.0%

Religion What is your religion?

Base: 10158

Christian

47.9%

4863

No religion

41.4%

4207

Muslim

4.8%

488

Prefer not to say

1.8%

187

Other religion

1.1%

116

Hindu

1.1%

113

Buddhist

0.7%

Jewish

0.6%

Sikh

0.4%

qDisability Do you consider yourself to be a disabled person?

Base: 10158

81.9%

8322

Yes

16.2%

1648

Prefer not to say

1.9%

188

qDisability_routed Do any of your conditions or impairments reduce your ability to carry out day-to-day activities?

Base: 1648

Yes, a little

49.0%

808

Yes, a lot

45.6%

752

4.8%

Prefer not to say

0.5%

Sexual_orientation Do you consider yourself to be…

Base: 10158

Heterosexual or straight

88.7%

9009

Bisexual

4.6%

464

Gay or lesbian

4.2%

426

Prefer not to say

2.0%

199

Other sexual orientation (please specify)

0.6%

qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?

Base: 8593

I voted in the 2016 EU referendum

76.7%

6588

I did not vote in the 2016 EU referendum

20.1%

1731

Don’t know

3.2%

274

eu16 How did you vote in the 2016 Referendum?

Base: 6588

Remain

56.6%

3729

Leave

41.9%

2762

Can’t remember

1.5%

qge19 Thinking back to the general election held on 12th December 2019, can you recall whether you voted in that election or not?

Base: 10158

I voted in the 2019 General Election

71.7%

7283

I did not vote in the 2019 General Election

23.2%

2355

Can’t remember

5.1%

520

ge19 For which party did you vote in the 2019 General Election?

Base: 7283

Labour

39.8%

2896

Conservative

32.1%

2337

Liberal Democrats

9.5%

689

Green Party

5.7%

414

Scottish National Party (SNP)

4.3%

314

Brexit Party

3.7%

271

Can’t remember

2.1%

153

Another party

0.8%

Plaid Cymru

0.8%

Democratic Unionist Party

0.4%

Sinn Fein

0.3%

Alliance

0.3%

SDLP

0.2%

UUP

0.1%

TUV

0.1%

PBP

0.0%

qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?

Base: 10158

I voted in the 2024 General Election

73.8%

7497

I did not vote for the 2024 General Election

22.6%

2295

Can’t remember

3.6%

366

ge24 For which party did you vote in the 2024 General Election?

Base: 7497

Labour

43.5%

3259

Conservative

19.8%

1488

Liberal Democrats

9.7%

725

Green Party

8.6%

642

Another party

6.8%

511

Scottish National Party (SNP)

3.9%

290

Brexit Party

3.7%

281

Can’t remember

1.9%

143

Plaid Cymru

0.8%

Sinn Fein

0.3%

Democratic Unionist Party

0.3%

Alliance

0.2%

UUP

0.2%

SDLP

0.2%

TUV

0.1%

PBP

0.0%

ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?

Base: 10158

10 - Certain to vote

55.5%

5633

0 - Would not vote

8.6%

876

8.3%

839

7.9%

799

5.2%

530

4.5%

455

3.1%

315

2.1%

218

1.7%

174

1.6%

164

1.5%

155

gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?

Base: 9282

Labour

23.6%

2190

Reform UK

21.0%

1952

Conservative

13.9%

1289

Green Party

13.7%

1267

Undecided

10.9%

1016

Liberal Democrats

9.2%

858

Scottish National Party (SNP)

3.4%

315

Another party

1.9%

176

Plaid Cymru

1.1%

100

Sinn Fein

0.3%

Democratic Unionist Party

0.3%

Alliance

0.2%

UUP

0.2%

SDLP

0.1%

TUV

0.1%

PBP

0.0%

party_id Do you generally feel closer to one of the parties than the others? If so, which one?

Base: 10157

Labour

22.3%

2263

I don’t feel close to any political party

22.2%

2259

Reform UK

16.7%

1700

Conservative

13.3%

1346

Green Party

12.0%

1221

Liberal Democrats

7.1%

723

Scottish National Party (SNP)

2.9%

296

Another party

1.5%

148

Plaid Cymru

0.9%

Sinn Fein

0.3%

Democratic Unionist Party

0.3%

Alliance

0.2%

UUP

0.1%

SDLP

0.1%

TUV

0.1%

PBP

0.0%

party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?

Base: 7751

10 - Very close

26.2%

2030

21.1%

1632

16.5%

1280

13.9%

1074

9.0%

696

6.3%

486

2.2%

173

1.9%

146

1.2%

0.7%

Base: 10158

Invest more in climate action and clean energy, like wind and solar power.

50.9%

5171

Invest more in UK fossil fuels, like North Sea oil and gas

35.1%

3570

Don’t know

13.9%

1417

mrp_MP_nature Should your local MP be doing more or less to protect and improve nature and wildlife?

Base: 10157

A lot more

34.0%

3454

About the same

25.6%

2601

A little more

24.2%

2461

Don’t know

10.2%

1034

A little less

4.1%

416

A lot less

1.9%

191

mrp_MP_climate Should your local MP be doing more or less to tackle climate change and promote renewable energy?

Base: 10158

A lot more

31.8%

3227

About the same

23.5%

2383

A little more

22.7%

2308

Don’t know

8.9%

907

A lot less

6.9%

17.8%

1716

The economy generally

12.8%

1233

Health and the NHS

12.0%

1160

Climate change

5.4%

524

Housing

3.4%

325

Jobs

2.5%

239

Crime

2.4%

232

Human rights / Civil liberties

2.0%

190

Welfare benefits

1.9%

187

Defence

1.7%

159

Environment / Nature loss

1.5%

142

Education

1.4%

132

Pensions

0.7%

Foreign Policy

0.6%

Transport

0.4%

Culture

0.4%

biggest_impact_current_issues_B Hidden - Piping through if they selected only one in current_issues_q

Base: 527

Cost of living

23.3%

123

Immigration

12.0%

Health and the NHS

9.9%

The economy generally

8.0%

Housing

5.7%

Jobs

5.7%

Crime

5.3%

Education

4.4%

Environment / Nature loss

4.2%

Defence

3.4%

Foreign Policy

3.4%

Human rights / Civil liberties

3.4%

Climate change

2.8%

Pensions

2.3%

Welfare benefits

2.1%

Transport

2.1%

Culture

2.1%

biggest_impact_current_issues_C Hidden - Combining q 1 and 2

Base: 10158

Cost of living

32.6%

3312

Immigration

17.5%

1779

The economy generally

12.6%

1275

Health and the NHS

11.9%

1212

Climate change

5.3%

539

Housing

3.5%

355

Jobs

2.6%

269

Crime

2.6%

260

Human rights / Civil liberties

2.0%

208

Welfare benefits

1.9%

198

Defence

1.7%

177

Environment / Nature loss

1.6%

164

Education

1.5%

155

Foreign Policy

0.8%

Pensions

0.7%

Transport

0.5%

Culture

0.5%

statement_agreements_36_1 statement_agreements_36 - To what extent, if at all, do you agree or disagree with the following statements: The government should redistribute income from the better off to the worse off.

Base: 10158

Somewhat agree

29.8%

3026

Strongly agree

26.9%

2737

Neither agree nor disagree

22.6%

2293

Somewhat disagree

11.8%

1197

Strongly disagree

8.9%

905

statement_agreements_36_2 statement_agreements_36 - To what extent, if at all, do you agree or disagree with the following statements: It is the government’s responsibility to provide a job for everyone who wants one.

Base: 10158

Somewhat agree

31.3%

3176

Neither agree nor disagree

26.0%

2646

Strongly agree

20.0%

2033

Somewhat disagree

15.7%

1593

Strongly disagree

7.0%

710

statement_agreements_36_3 statement_agreements_36 - To what extent, if at all, do you agree or disagree with the following statements: Major public services and industries should be owned by the state.

Base: 10158

Somewhat agree

30.8%

3124

Neither agree nor disagree

28.3%

2879

Strongly agree

25.8%

2617

Somewhat disagree

9.7%

986

Strongly disagree

5.4%

552

statement_agreements_37_1 statement_agreements_37 - To what extent, if at all, do you agree or disagree with the following statements: Young people today don’t have enough respect for traditional British values.

Base: 10157

Somewhat agree

29.5%

2995

Strongly agree

24.6%

2503

Neither agree nor disagree

23.7%

2408

Somewhat disagree

12.7%

1293

Strongly disagree

9.4%

958

statement_agreements_37_2 statement_agreements_37 - To what extent, if at all, do you agree or disagree with the following statements: For some crimes, the death penalty is the most appropriate sentence.

Base: 10157

Strongly agree

26.6%

2698

Strongly disagree

21.9%

2225

Somewhat agree

21.8%

2211

Neither agree nor disagree

18.1%

1839

Somewhat disagree

11.7%

1184

statement_agreements_37_3 statement_agreements_37 - To what extent, if at all, do you agree or disagree with the following statements: People who break the law should be given stiffer sentences.

Base: 10157

Somewhat agree

30.0%

3051

Strongly agree

27.8%

2822

Neither agree nor disagree

24.6%

2500

Somewhat disagree

11.1%

1126

Strongly disagree

6.5%

658

statement_agreements_37_4 statement_agreements_37 - To what extent, if at all, do you agree or disagree with the following statements: Schools should teach children to obey authority.

Base: 10157

Somewhat agree

30.7%

3115

Strongly agree

24.5%

2490

Neither agree nor disagree

23.6%

2394

Somewhat disagree

12.6%

1280

Strongly disagree

8.6%

878

statement_agreements_37_5 statement_agreements_37 - To what extent, if at all, do you agree or disagree with the following statements: The law should always be obeyed, even if a particular law is wrong.

Base: 10157

Neither agree nor disagree

30.2%

3071

Somewhat agree

27.3%

2769

Somewhat disagree

18.0%

1830

Strongly agree

15.6%

1589

Strongly disagree

8.8%

898

statement_agreements_37_6 statement_agreements_37 - To what extent, if at all, do you agree or disagree with the following statements: Censorship of films and magazines is necessary to uphold moral standards.

Base: 10157

Somewhat agree

26.9%

2737

Neither agree nor disagree

26.5%

2690

Strongly agree

17.6%

1791

Somewhat disagree

16.3%

1657

Strongly disagree

12.6%

1282

q4_1 q4 - Thinking about the ways people might feel about causes or issues, please can you indicate the degree to which you would feel similar to someone who said each of the statements below, where 0 means ‘not similar at all’ and 5 means ‘extremely

Base: 10157

28.7%

2920

25.6%

2605

5 - ‘Extremely similar’

22.3%

2265

13.4%

1356

5.4%

550

0 - ‘Not similar at all’

4.5%

461

q4_2 q4 - Thinking about the ways people might feel about causes or issues, please can you indicate the degree to which you would feel similar to someone who said each of the statements below, where 0 means ‘not similar at all’ and 5 means ‘extremely

Base: 6435

28.7%

1849

28.6%

1841

5 - ‘Extremely similar’

26.2%

1683

9.9%

639

3.3%

214

0 - ‘Not similar at all’

3.2%

209

q4_3 q4 - Thinking about the ways people might feel about causes or issues, please can you indicate the degree to which you would feel similar to someone who said each of the statements below, where 0 means ‘not similar at all’ and 5 means ‘extremely

Base: 10157

32.7%

3322

24.7%

2509

5 - ‘Extremely similar’

19.4%

1970

14.0%

1421

4.7%

478

0 - ‘Not similar at all’

4.5%

457

q4_4 q4 - Thinking about the ways people might feel about causes or issues, please can you indicate the degree to which you would feel similar to someone who said each of the statements below, where 0 means ‘not similar at all’ and 5 means ‘extremely

Base: 10157

29.5%

2993

25.3%

2566

5 - ‘Extremely similar’

23.4%

2377

12.7%

1292

0 - ‘Not similar at all’

4.7%

475

4.5%

454

q4_5 q4 - Thinking about the ways people might feel about causes or issues, please can you indicate the degree to which you would feel similar to someone who said each of the statements below, where 0 means ‘not similar at all’ and 5 means ‘extremely

Base: 10157

29.5%

3001

26.5%

2694

5 - ‘Extremely similar’

23.5%

2382

12.4%

1258

4.3%

441

0 - ‘Not similar at all’

3.8%

381

q4_6 q4 - Thinking about the ways people might feel about causes or issues, please can you indicate the degree to which you would feel similar to someone who said each of the statements below, where 0 means ‘not similar at all’ and 5 means ‘extremely

Base: 10157

30.6%

3111

20.9%

2124

17.8%

1812

5 - ‘Extremely similar’

15.4%

1562

0 - ‘Not similar at all’

7.9%

801

7.4%

747

q5 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closer to your view?

Base: 10158

30.7%

3120

30.0%

3043

1 - People are largely responsible for their own outcomes in life

23.8%

2419

4 - People’s outcomes in life are determined largely by forces outside of their control

15.5%

Base: 10157

32.1%

3260

28.3%

2879

1 - Our political and social institutions are worth preserving and improving

23.9%

2425

4 - When I think about our political and social institutions, I cannot help thinking “just let them all burn.”

15.7%

1593

q9 Do you think the following is true or false?“The COVID-19 pandemic was exaggerated to control people”

Base: 10157

Definitely false

36.4%

3693

Probably true

26.8%

2722

Probably false

23.9%

2423

Definitely true

13.0%

1319

q10 I'm the sort of person who…

Base: 10158

Never posts about politics or current issues on social media

56.6%

5749

Posts about politics or current issues on social media from time to time

33.7%

3426

Posts about politics or current issues on social media on a daily basis

9.7%

983

q11 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closer to your view?

Base: 10158

29.4%

2985

4 - People should have the freedom to express their views, even if they are controversial or offensive

25.3%

2566

22.7%

2306

1 - We need to protect people from dangerous and hateful speech

22.7%

2301

q12 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closer to your view?

Base: 10158

30.1%

3062

26.1%

2649

4 - Democratic debate should allow all different viewpoints, regardless of how harmful they are

22.0%

2230

1 - Some viewpoints are too harmful to be given space in democratic debate

21.8%

2217

q13 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. For the following pair of traits, which one do you think is more important for a child to have?

Base: 10157

4 - Good manners

33.4%

3389

30.2%

3071

23.2%

2353

1 - Curiosity

13.2%

1344

q14 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closest to your view?

Base: 10158

1 - Multiculturalism benefits our national identity

29.8%

3027

25.6%

2598

23.0%

2340

4 - Multiculturalism threatens our national identity

21.6%

2193

q15 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closest to your view?

Base: 10158

4 - The government should put British people first

30.0%

3049

1 - The government should prioritise everyone in Britain equally, regardless of their nationality or background

29.3%

2972

21.7%

2201

19.1%

1936

q16 Which comes closer to your view?

Base: 10157

These days, we seem to care more about immigrants than about British citizens

41.0%

4163

I think we care equally about everyone, regardless of their immigration status

40.2%

4080

These days we still care more about British citizens than immigrants

18.8%

1914

q17_1 q17 - To what extent do you agree or disagree with the following statements: “Big business takes advantage of ordinary people”

Base: 10158

Somewhat agree

35.5%

3606

Strongly agree

29.3%

2973

Neither agree nor disagree

21.7%

2203

Somewhat disagree

9.4%

951

Strongly disagree

4.2%

425

q17_2 q17 - To what extent do you agree or disagree with the following statements: “Ordinary working people do not get their fair share of the nation's wealth”

Base: 10158

Somewhat agree

34.3%

3483

Strongly agree

30.7%

3119

Neither agree nor disagree

21.7%

2206

Somewhat disagree

9.4%

954

Strongly disagree

3.9%

396

q17_3 q17 - To what extent do you agree or disagree with the following statements: “Management will try to get the better of employees if it gets the chance”

Base: 10158

Somewhat agree

36.3%

3690

Strongly agree

25.9%

2629

Neither agree nor disagree

24.3%

2472

Somewhat disagree

9.6%

973

Strongly disagree

3.9%

394

q17_4 q17 - To what extent do you agree or disagree with the following statements: “There is one law for the rich and one for the poor”

Base: 10158

Strongly agree

33.8%

3433

Somewhat agree

32.2%

3271

Neither agree nor disagree

18.6%

1894

Somewhat disagree

9.3%

948

Strongly disagree

6.0%

612

q18 How important, if at all, is it in a democracy that people have the right to protest peacefully?

Base: 10158

Very important

49.9%

5071

Fairly important

29.2%

2969

Neither important nor unimportant

14.1%

1428

Don’t know

3.0%

303

Not very important

2.8%

280

Not at all important

1.1%

107

q19 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closer to your view?

Base: 10158

1 - “Non-violent direct action is sometimes necessary to draw attention to important issues.”

38.2%

3879

27.9%

2836

21.3%

2160

4 - “Non-violent direct action is rarely justified, even when the issue is important.”

12.6%

1283

q20 How important is the issue of climate change to you personally?

Base: 10158

Somewhat important

34.1%

3467

Very important

27.9%

2831

Extremely important

18.4%

1870

Not that important

12.4%

1257

Not at all important

7.2%

733

q21 How worried are you about climate change?

Base: 10158

Somewhat worried

45.1%

4586

Very worried

24.0%

2438

Not very worried

21.4%

2176

Not at all worried

9.4%

958

q22 How much do you think climate change will harm you personally?

Base: 10158

A moderate amount

36.9%

3749

Only a little

35.4%

3601

Not at all

14.8%

1507

A great deal

12.8%

1301

q23 How much do you think climate change will harm future generations of people?

Base: 10157

A great deal

40.2%

4081

A moderate amount

33.6%

3414

Only a little

19.2%

Base: 3635

Harm nature and wildlife

100.0%

3635

q24_15 q24 - Which of the following impacts of climate change are you most worried about over the next 10 years? Other (please specify):

Base: 76

Other (please specify):

100.0%

q24_16 q24 - Which of the following impacts of climate change are you most worried about over the next 10 years? I am not worried about climate change affecting my life in the next ten years

Base: 1216

I am not worried about climate change affecting my life in the next ten years

100.0%

1216

q25 Do you think that climate change is caused by natural processes, human activity, or both?

Base: 10158

Mainly by human activity

35.0%

3555

About equally by natural processes and human activity

30.7%

3115

Entirely by human activity

12.0%

1222

Mainly by natural processes

9.5%

968

Don’t know

4.3%

439

I don’t think climate change is happening

4.3%

436

Entirely by natural processes

4.2%

423

q26 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10158

4 - “Taking action on climate change is worthwhile because it can make a difference”

40.5%

4115

31.8%

3233

16.3%

1659

1 - “Taking action on climate change is pointless because it will not make a difference”

11.3%

1151

q27 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10158

1 - “Real change on climate will only happen through large-scale action”

29.1%

2957

27.6%

2801

23.9%

2427

4 - “Real change on climate will mainly come from individuals changing their own behaviour”

19.4%

1973

q28_1 q28 - In relation to tackling climate change, to what extent do you think… Change should happen through cooperation and working with governments and organisations

Base: 10158

To a great extent

42.5%

4321

To some extent

38.7%

3935

Not very much

10.2%

1040

Not at all

4.7%

476

Don’t know

3.8%

386

q28_2 q28 - In relation to tackling climate change, to what extent do you think… Change requires confrontation and challenging those in power

Base: 10158

To some extent

42.4%

4310

To a great extent

31.8%

3230

Not very much

14.9%

1512

Not at all

6.7%

678

Don’t know

4.2%

428

q29_1 q29 - For each of the following pairs of statements, select which best reflects your view: Statement 1: Older generations have a greater responsibility than younger generations to take action on climate change.Statement 2: Younger generations have a gr

Base: 10158

Statement 2 reflects my view more

57.2%

5815

Statement 1 reflects my view more

42.8%

4343

q29_2 q29 - For each of the following pairs of statements, select which best reflects your view: Statement 1: When climate change feels overwhelming, it makes me less likely to support climate organisations because it feels like nothing will make a differenc

Base: 10158

Statement 2 reflects my view more

55.4%

5626

Statement 1 reflects my view more

44.6%

4532

q30_1 q30 - Thinking about the possible causes of climate change, in your view how much does each of the following contribute? The everyday behaviour of ordinary people

Base: 10158

A fair amount

42.8%

4349

A great deal

26.9%

2736

Not very much

21.5%

2184

Not at all

5.9%

601

Don’t know

2.8%

288

q30_2 q30 - Thinking about the possible causes of climate change, in your view how much does each of the following contribute? Fossil fuel companies

Base: 10158

A great deal

43.6%

4430

A fair amount

30.9%

3134

Not very much

15.1%

1534

Not at all

5.7%

576

Don’t know

4.8%

484

q30_3 q30 - Thinking about the possible causes of climate change, in your view how much does each of the following contribute? The actions of governments

Base: 10158

A great deal

40.7%

4137

A fair amount

36.5%

3705

Not very much

14.0%

1418

Not at all

5.1%

Base: 2066

Independent organisations / spokespeople not connected to political or corporate interests

100.0%

2066

Base: 10158

About the same size

17.9%

1820

Somewhat smaller

17.5%

1776

Much smaller

17.1%

1739

Somewhat larger

15.5%

1571

Don’t know

11.5%

1171

Much larger

11.3%

1150

Completely phased out

9.2%

931

q33 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10158

1 - “Britain will be more energy secure if it increases its use of renewable energy such as wind and solar.”

41.4%

4207

24.9%

2534

19.8%

2013

4 - “Britain will not be more energy secure if it increases its use of renewable energy such as wind and solar.”

13.8%

1404

q34 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10158

4 - “Britain will not be more energy secure if it increases its use of oil and gas”

26.1%

2648

25.9%

2630

1 - “Britain will be more energy secure if it increases its use of oil and gas”

24.5%

2486

23.6%

2394

q35 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10157

1 - “The economy will suffer if Britain fails to adopt renewable energy such as wind and solar.”

33.2%

3373

27.4%

2788

22.7%

2307

4 - “The economy will not suffer if Britain fails to adopt renewable energy such as wind and solar.”

16.6%

1689

q36 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10158

1 - “Fossil fuel companies will not take meaningful climate action unless governments force them to.”

38.3%

3887

25.9%

2630

22.3%

2268

4 - “Fossil fuel companies will take meaningful climate action even if governments do not force them to”

13.5%

1373

q37 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10158

32.1%

3264

4 - "We should reduce carbon emissions, even if the cost-of-living increases as a result"

27.2%

2758

23.8%

2422

1 - “We should not reduce carbon emissions if the cost-of-living increases as a result"

16.9%

1714

q38 On the scale below (1-4), where would you place yourself between these two statements?

Base: 10158

1 - “I believe that protecting the planet and fixing social injustice go hand in hand”

26.9%

2737

25.5%

2593

4 - “I believe that protecting the planet is separate from fixing social injustice”

25.5%

2587

22.1%

2241

q39 How important is the issue of nature loss and the environment to you personally?

Base: 10158

Somewhat important

35.8%

3632

Very important

31.1%

3162

Extremely important

21.0%

2137

Not that important

9.0%

916

Not at all important

3.1%

311

q40 How worried are you about nature loss and the environment?

Base: 10158

Somewhat worried

49.7%

5048

Very worried

29.8%

3025

Not very worried

16.3%

1654

Not at all worried

4.2%

431

q41 How much do you think harm to nature and the environment will affect you personally?

Base: 10158

A moderate amount

41.2%

4183

Only a little

32.8%

3334

A great deal

17.8%

1805

Not at all

8.2%

836

q42 How much do you think harm to nature and the environment will affect future generations of people?

Base: 10158

A great deal

40.9%

4158

A moderate amount

35.6%

3618

Only a little

19.1%

1937

Not at all

4.4%

445

q43 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closer to your view?

Base: 10158

29.0%

2941

26.7%

2709

1 - “Britain should do more to protect nature and the environment, even if this sometimes increases costs for ordinary

24.1%

2447

4 - “Britain should focus more on keeping costs down for ordinary people, even if this means doing less to protect nat

20.3%

2061

q44 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closer to your view?

Base: 10157

1 - “Protecting green belts and wildlife habitats should take priority, even if it means fewer homes are built in some

33.1%

3366

28.6%

2907

23.6%

2392

4 - “Building more homes should take priority, even if this means building on some green belts and wildlife habitats.

14.7%

1492

q45 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closer to your view?

Base: 10158

1 - “Water companies should face heavy fines and penalties when they fail to meet environmental standards.”

48.3%

4902

20.0%

2036

17.7%

1802

4 - “Water companies should be given more flexibility to improve their environmental performance before facing penalti

14.0%

1418

q46 How much do you think the decline of wildlife and natural habitats will harm future generations of people?

Base: 10158

A great deal

46.0%

4670

A fair amount

31.0%

3149

A little

11.8%

1201

Don't know

5.3%

543

Not at all

3.0%

Base: 10158

Climate change and nature loss are closely connected issues

45.5%

4618

Climate change and nature loss are partly connected, but should mostly be thought about separately

36.2%

3673

Climate change and nature loss are mostly separate issues

10.9%

1109

Don’t know

7.5%

758

q49_1 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Protecting ocean habitats and marine biodiversity

Base: 10158

Very important

53.3%

5419

Fairly important

31.9%

3244

Not very important

8.5%

860

Don’t know

3.5%

358

Not at all important

2.7%

277

q49_2 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Protecting and restoring nature and wildlife

Base: 10158

Very important

52.1%

5295

Fairly important

33.2%

3374

Not very important

8.6%

873

Don’t know

3.2%

328

Not at all important

2.8%

288

q49_3 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Delivering the transition to renewable energy and phase out fossil fuels

Base: 10158

Very important

40.8%

4143

Fairly important

33.5%

3406

Not very important

13.2%

1342

Not at all important

6.8%

691

Don’t know

5.7%

576

q49_4 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Making fossil fuel companies pay for climate damage

Base: 10158

Very important

40.4%

4106

Fairly important

33.3%

3379

Not very important

13.7%

1390

Not at all important

6.3%

642

Don’t know

6.3%

641

q49_5 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Making fossil fuel companies pay for the transition to renewable energy

Base: 10158

Very important

37.4%

3803

Fairly important

34.6%

3518

Not very important

13.9%

1416

Don’t know

7.3%

746

Not at all important

6.6%

675

q49_6 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Making it easier and more affordable for people to make climate-friendly choices

Base: 10158

Very important

47.3%

4809

Fairly important

35.4%

3600

Not very important

9.9%

1003

Don’t know

3.9%

395

Not at all important

3.5%

351

q49_7 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Reducing plastic production and plastic pollution

Base: 10158

Very important

52.4%

5325

Fairly important

31.2%

3166

Not very important

9.6%

980

Don’t know

3.5%

357

Not at all important

3.2%

330

q49_8 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Stopping the Amazon rainforest being destroyed by commercial activities

Base: 10158

Very important

54.5%

5532

Fairly important

29.6%

3005

Not very important

9.1%

925

Don’t know

3.7%

376

Not at all important

3.2%

320

q49_9 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Preventing deep sea mining due to its potential for environmental harm

Base: 10158

Very important

39.8%

4044

Fairly important

35.5%

3604

Not very important

12.9%

1306

Don’t know

7.2%

734

Not at all important

4.6%

470

q49_10 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Reducing the use of agricultural chemicals that are harming nature and wildlife

Base: 10158

Very important

47.5%

4828

Fairly important

35.7%

3622

Not very important

9.8%

992

Don’t know

4.1%

420

Not at all important

2.9%

296

q49_11 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Protecting the right to protest and preventing restrictions that limit peaceful demonstration

Base: 10158

Very important

39.7%

4033

Fairly important

37.7%

3832

Not very important

13.1%

1332

Don’t know

5.0%

507

Not at all important

4.5%

454

q49_12 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Opposing war because of its human and environmental impacts

Base: 10158

Very important

47.5%

4829

Fairly important

32.6%

3314

Not very important

10.3%

1049

Don’t know

5.4%

548

Not at all important

4.1%

418

q49_13 q49 - How important, if at all, do you think politicians should consider each of the following issues to be in the UK? Reducing the influence that billionaires and large companies have over political decisions and democratic processes

Base: 10158

Very important

52.9%

5376

Fairly important

29.3%

2977

Not very important

9.7%

984

Don’t know

5.0%

507

Not at all important

3.1%

314

q50_1 q50 - For each of the following, please say whether the issues you care about are mainly issues in the UK, global issues, or both equally. Protecting nature and wildlife

Base: 10158

Both equally

46.6%

4731

Mainly globally

30.0%

3046

Mainly in the UK

15.2%

1545

I do not care about this issue

5.3%

540

Don’t know

2.9%

296

q50_2 q50 - For each of the following, please say whether the issues you care about are mainly issues in the UK, global issues, or both equally. Tackling climate change

Base: 10158

Both equally

43.0%

4371

Mainly globally

34.7%

3528

Mainly in the UK

10.3%

1046

I do not care about this issue

8.5%

863

Don’t know

3.4%

350

q51_1 q51 - Thinking about climate, how important, if at all, are the following statements to you? Taking action on climate change by accelerating the transition to renewable energy to reduce emissions

Base: 10158

Very important

36.1%

3670

Fairly important

35.1%

3567

Not very important

13.7%

1395

Not at all important

8.3%

839

Don’t know

6.8%

687

q51_2 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making fossil fuel companies pay for climate damage and fund the transition to renewable energy

Base: 10158

Very important

36.0%

3658

Fairly important

33.4%

3389

Not very important

14.6%

1487

Not at all important

8.4%

851

Don’t know

7.6%

773

q51_3 q51 - Thinking about climate, how important, if at all, are the following statements to you? Ensuring progress on the transition to renewable energy isn’t undermined by fossil fuel companies who profit from keeping the UK reliant on fossil fuels

Base: 10158

Very important

38.3%

3888

Fairly important

32.9%

3340

Not very important

12.9%

1307

Don’t know

8.5%

865

Not at all important

7.5%

758

q51_4 q51 - Thinking about climate, how important, if at all, are the following statements to you? Improving access to public transport by expanding access to buses and trains.

Base: 10158

Very important

39.5%

4017

Fairly important

37.7%

3826

Not very important

12.5%

1271

Not at all important

5.3%

534

Don’t know

5.0%

510

q51_5 q51 - Thinking about climate, how important, if at all, are the following statements to you? Expanding subsidies for electrical vehicles

Base: 10158

Fairly important

35.9%

3647

Very important

26.1%

2653

Not very important

18.2%

1852

Not at all important

11.5%

1171

Don’t know

8.2%

835

q51_6 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making it cheaper to install electric heat pumps to replace gas boilers

Base: 10158

Very important

35.8%

3641

Fairly important

34.6%

3518

Not very important

13.6%

1386

Not at all important

8.9%

902

Don’t know

7.0%

711

q52_1 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting ocean habitats and marine biodiversity

Base: 10158

Very important

50.1%

5092

Fairly important

31.5%

3196

Not very important

9.8%

992

Not at all important

4.8%

483

Don’t know

3.9%

395

q52_2 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Preventing deep sea mining due to its potential for environmental harm

Base: 10158

Very important

40.0%

4061

Fairly important

34.1%

3463

Not very important

13.3%

1353

Don’t know

6.8%

686

Not at all important

5.9%

595

q52_3 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting and restoring nature and wildlife on UK land

Base: 10158

Very important

48.2%

4901

Fairly important

33.6%

3415

Not very important

10.0%

1011

Not at all important

4.5%

461

Don’t know

3.6%

370

q52_4 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing the use of agricultural chemicals that are harming nature and wildlife

Base: 10158

Very important

46.7%

4740

Fairly important

33.8%

3431

Not very important

10.9%

1108

Not at all important

4.5%

454

Don’t know

4.2%

425

q52_5 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing plastic production and plastic pollution

Base: 10158

Very important

49.6%

5034

Fairly important

31.2%

3170

Not very important

10.2%

1036

Not at all important

5.5%

560

Don’t know

3.5%

358

q52_6 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Stopping the Amazon rainforest being destroyed by industries like agriculture or illegal mining

Base: 10158

Very important

51.4%

5226

Fairly important

29.4%

2991

Not very important

10.1%

1023

Not at all important

5.0%

504

Don’t know

4.1%

414

q52_7 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Supporting farmers to switch to nature-friendly farming methods

Base: 10158

Very important

42.4%

4309

Fairly important

36.4%

3696

Not very important

11.9%

1212

Not at all important

5.0%

509

Don’t know

4.3%

432

q53_1 q53 - And finally, thinking about wider social issues, how important, if at all, are the following statements to you? Protecting the right to protest and preventing restrictions that limit peaceful demonstration

Base: 10158

Very important

36.4%

3701

Fairly important

35.1%

3567

Not very important

15.8%

1610

Not at all important

7.1%

723

Don’t know

5.5%

557

q53_2 q53 - And finally, thinking about wider social issues, how important, if at all, are the following statements to you? Opposing war because of its human and environmental impacts

Base: 10158

Very important

43.6%

4427

Fairly important

30.4%

3088

Not very important

12.9%

1311

Not at all important

7.7%

778

Don’t know

5.5%

554

q53_3 q53 - And finally, thinking about wider social issues, how important, if at all, are the following statements to you? Reducing the influence that billionaires and large companies have over political decisions and democratic processes

Base: 10158

Very important

47.6%

4833

Fairly important

27.2%

2763

Not very important

12.7%

1294

Not at all important

7.5%

Base: 47

Other (please specify):

100.0%

q56_11 q56 - And in which of the following non-financial ways, if any, have you supported charities/campaign organisations in the past? None of these

Base: 1704

None of these

100.0%

1704

q57 Thinking about the most recent charity/campaign organisation that you supported financially, about how much money in total have you given to that charity/campaign organisation in the last 12 months?

Base: 7839

£51-£100

15.5%

1215

£101-£250

15.2%

1188

£26-£50

13.6%

1065

£11-£25

10.7%

842

Up to £10

10.6%

830

£251-£500

9.9%

773

£501-£1,000

7.3%

570

More than £1,000

5.5%

434

Don’t know

4.6%

357

I have not given any money to charity in the last 12 months

4.1%

Base: 10158

Have heard of

78.7%

7997

Have not heard of

15.5%

1570

Don’t know

5.8%

591

q59_2 q59 - Please indicate whether you have heard of the following charities or organisations or not. Greenpeace

Base: 10158

Have heard of

78.9%

8010

Have not heard of

15.6%

1584

Don’t know

5.6%

564

q59_3 q59 - Please indicate whether you have heard of the following charities or organisations or not. RSPB - Royal Society for the Protection of Birds

Base: 10158

Have heard of

73.7%

7487

Have not heard of

20.2%

2047

Don’t know

6.1%

624

q59_4 q59 - Please indicate whether you have heard of the following charities or organisations or not. Friends of the Earth

Base: 10158

Have heard of

68.0%

6906

Have not heard of

25.2%

2555

Don’t know

6.9%

697

q59_5 q59 - Please indicate whether you have heard of the following charities or organisations or not. Just Stop Oil

Base: 10158

Have heard of

60.4%

6138

Have not heard of

31.4%

3191

Don’t know

8.2%

829

q59_6 q59 - Please indicate whether you have heard of the following charities or organisations or not. Extinction Rebellion

Base: 10158

Have heard of

54.6%

5549

Have not heard of

36.5%

3709

Don’t know

8.9%

900

q59_7 q59 - Please indicate whether you have heard of the following charities or organisations or not. Amnesty International

Base: 10158

Have heard of

69.2%

7032

Have not heard of

23.3%

2366

Don’t know

7.5%

760

q60_1 q60 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and thos

Base: 10158

Would consider supporting

57.0%

5786

Would not consider supporting

27.0%

2740

Already support

16.1%

1632

q60_2 q60 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and thos

Base: 10158

Would consider supporting

46.4%

4712

Would not consider supporting

39.0%

3959

Already support

14.6%

1487

q60_3 q60 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and thos

Base: 10158

Would consider supporting

55.9%

5674

Would not consider supporting

28.6%

2908

Already support

15.5%

1576

q60_4 q60 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and thos

Base: 10158

Would consider supporting

51.0%

5176

Would not consider supporting

37.1%

3772

Already support

11.9%

1210

q60_5 q60 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and thos

Base: 10158

Would not consider supporting

56.8%

5771

Would consider supporting

34.9%

3541

Already support

8.3%

846

q60_6 q60 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and thos

Base: 10158

Would not consider supporting

54.8%

5562

Would consider supporting

36.9%

3748

Already support

8.3%

848

q60_7 q60 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and thos

Base: 10158

Would consider supporting

46.0%

4672

Would not consider supporting

42.3%

4296

Already support

11.7%

1190

q61_1 q61 - Please indicate how much you trust each of these charities/campaign organisations. WWF

Base: 10157

Quite a lot

35.1%

3563

A great deal

20.6%

2094

Not much

14.3%

1454

Very little

12.3%

1254

Don’t know

10.7%

1091

Not at all

6.9%

701

q61_2 q61 - Please indicate how much you trust each of these charities/campaign organisations. Greenpeace

Base: 10157

Quite a lot

27.5%

2797

Not much

18.1%

1843

A great deal

15.3%

1551

Very little

14.5%

1474

Don’t know

12.3%

1252

Not at all

12.2%

1240

q61_3 q61 - Please indicate how much you trust each of these charities/campaign organisations. RSPB - Royal Society for the Protection of Birds

Base: 10157

Quite a lot

34.4%

3494

A great deal

21.9%

2225

Not much

14.3%

1457

Very little

11.8%

1199

Don’t know

11.1%

1126

Not at all

6.5%

656

q61_4 q61 - Please indicate how much you trust each of these charities/campaign organisations. Friends of the Earth

Base: 10157

Quite a lot

27.5%

2793

Not much

17.7%

1798

Don’t know

16.3%

1652

Very little

15.1%

1536

A great deal

13.2%

1342

Not at all

10.2%

1036

q61_5 q61 - Please indicate how much you trust each of these charities/campaign organisations. Just Stop Oil

Base: 10157

Not at all

24.7%

2508

Not much

19.8%

2010

Quite a lot

16.3%

1651

Don’t know

16.2%

1646

Very little

16.0%

1624

A great deal

7.1%

718

q61_6 q61 - Please indicate how much you trust each of these charities/campaign organisations. Extinction Rebellion

Base: 10157

Not at all

22.8%

2316

Not much

19.6%

1992

Don’t know

18.4%

1866

Quite a lot

17.0%

1729

Very little

15.0%

1520

A great deal

7.2%

734

q61_7 q61 - Please indicate how much you trust each of these charities/campaign organisations. Amnesty International

Base: 10157

Quite a lot

25.3%

2574

Not much

17.0%

1730

Don’t know

15.6%

1587

A great deal

15.4%

1569

Very little

14.4%

Base: 1352

Take part in or organise a fundraiser (e.g. a charity event or sponsored activity)

100.0%

1352

Base: 9

Other (please specify):

100.0%

q63_11 q63 - And in which of the following non-financial ways, if any, would you consider supporting Greenpeace? None of these

Base: 1020

None of these

100.0%

1020

q64 Thinking about why you have supported or would support Greenpeace in the future, which of the following is the main reason?

Base: 6199

Protecting nature and wildlife - including protecting oceans and marine life, restoring habitats, and reversing nature l

40.2%

2490

Tackling climate change - including increasing renewable energy, phasing out fossil fuels, and making fossil fuel compan

29.9%

1851

Anti-war and peace campaigning - including opposing war and militarism and supporting peaceful solutions to conflict

15.2%

943

Protecting the right to protest - including defending civil liberties and the right to peaceful protest

14.8%

915

q65 How much difference, if any, do you think Greenpeace makes to climate change and protecting nature and the environment?

Base: 8010

Some difference

43.5%

3487

A great deal of difference

19.6%

1568

Not very much difference

16.1%

1288

Don't know

11.2%

Base: 10158

Describes very well

33.1%

3365

Describes somewhat well

31.2%

3170

Neither well nor badly

17.3%

1754

Don’t know

9.5%

962

Describes somewhat badly

5.3%

542

Describes very badly

3.6%

365

q69_2 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Outspoken

Base: 10158

Describes somewhat well

31.2%

3171

Describes very well

29.1%

2960

Neither well nor badly

19.6%

1992

Don’t know

10.7%

1084

Describes somewhat badly

6.2%

631

Describes very badly

3.2%

320

q69_3 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Determined

Base: 10158

Describes somewhat well

32.0%

3254

Describes very well

31.0%

3151

Neither well nor badly

18.0%

1831

Don’t know

10.5%

1071

Describes somewhat badly

5.1%

515

Describes very badly

3.3%

336

q69_4 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Established

Base: 10158

Describes very well

33.6%

3412

Describes somewhat well

31.7%

3219

Neither well nor badly

17.0%

1727

Don’t know

9.0%

911

Describes somewhat badly

5.7%

575

Describes very badly

3.1%

314

q69_5 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Bold

Base: 10158

Describes somewhat well

30.6%

3104

Describes very well

26.3%

2668

Neither well nor badly

21.4%

2173

Don’t know

11.2%

1140

Describes somewhat badly

6.4%

655

Describes very badly

4.1%

418

q69_6 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Informative

Base: 10158

Describes somewhat well

30.2%

3070

Neither well nor badly

23.3%

2365

Describes very well

22.5%

2286

Don’t know

11.7%

1193

Describes somewhat badly

7.5%

759

Describes very badly

4.8%

485

q69_7 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Responsive

Base: 10158

Describes somewhat well

29.2%

2971

Neither well nor badly

25.4%

2580

Describes very well

20.0%

2030

Don’t know

14.4%

1465

Describes somewhat badly

6.8%

695

Describes very badly

4.1%

417

q69_8 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Dynamic

Base: 10158

Describes somewhat well

28.3%

2872

Neither well nor badly

26.3%

2672

Describes very well

19.7%

2001

Don’t know

13.3%

1348

Describes somewhat badly

7.6%

767

Describes very badly

4.9%

498

q69_9 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Inspiring

Base: 10158

Describes somewhat well

28.3%

2871

Neither well nor badly

23.3%

2369

Describes very well

22.3%

2266

Don’t know

11.1%

1124

Describes somewhat badly

8.7%

881

Describes very badly

6.4%

647

q69_10 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Practical

Base: 10158

Describes somewhat well

29.0%

2950

Neither well nor badly

25.7%

2612

Describes very well

19.4%

1966

Don’t know

12.8%

1299

Describes somewhat badly

8.0%

814

Describes very badly

5.1%

517

q69_11 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Empowering

Base: 10158

Describes somewhat well

26.5%

2696

Neither well nor badly

26.1%

2655

Describes very well

20.5%

2078

Don’t know

12.9%

1306

Describes somewhat badly

8.4%

851

Describes very badly

5.6%

572

q69_12 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Trustworthy

Base: 10158

Describes somewhat well

27.7%

2815

Neither well nor badly

23.5%

2385

Describes very well

22.4%

2271

Don’t know

11.6%

1183

Describes somewhat badly

8.1%

826

Describes very badly

6.7%

678

q69_13 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Supportive

Base: 10158

Describes somewhat well

28.1%

2857

Neither well nor badly

25.5%

2594

Describes very well

20.8%

2108

Don’t know

13.5%

1367

Describes somewhat badly

7.6%

770

Describes very badly

4.5%

462

q69_14 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Professional

Base: 10158

Describes somewhat well

28.2%

2862

Neither well nor badly

24.0%

2437

Describes very well

21.0%

2129

Don’t know

11.9%

1213

Describes somewhat badly

9.0%

911

Describes very badly

6.0%

606

q69_15 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Caring

Base: 10158

Describes somewhat well

30.0%

3049

Describes very well

24.7%

2504

Neither well nor badly

22.1%

2240

Don’t know

11.1%

1127

Describes somewhat badly

7.1%

718

Describes very badly

5.1%

520

q69_16 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Heroic

Base: 10158

Neither well nor badly

27.2%

2761

Describes somewhat well

25.0%

2536

Describes very well

18.0%

1829

Don’t know

12.1%

1225

Describes somewhat badly

10.0%

1012

Describes very badly

7.8%

795

q69_17 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Traditional

Base: 10158

Neither well nor badly

27.9%

2833

Describes somewhat well

24.6%

2499

Describes very well

16.0%

1628

Describes somewhat badly

12.4%

1263

Don’t know

12.1%

1227

Describes very badly

7.0%

708

q69_18 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Friendly

Base: 10158

Describes somewhat well

26.6%

2697

Neither well nor badly

25.6%

2602

Describes very well

19.4%

1973

Don’t know

13.6%

1377

Describes somewhat badly

8.9%

900

Describes very badly

6.0%

609

q69_19 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Boring

Base: 10158

Neither well nor badly

23.2%

2360

Describes very badly

21.2%

2149

Describes somewhat badly

19.1%

1943

Describes somewhat well

14.6%

1488

Don’t know

11.5%

1169

Describes very well

10.3%

1049

q69_20 q69 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Cautious

Base: 10158

Neither well nor badly

27.0%

2738

Describes somewhat badly

18.1%

1840

Describes somewhat well

17.3%

1761

Don’t know

13.9%

1415

Describes very well

12.6%

1280

Describes very badly

11.1%

1124

q70_1 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Doing scientific research (e.g. testing pollution levels, analysing data)

Base: 10157

Fairly interested

34.0%

3451

Very interested

25.9%

2629

Not very interested

18.2%

1849

Not at all interested

13.3%

1353

Don't know

8.6%

875

q70_2 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing environmental harm (e.g. uncovering illegal dumping)

Base: 10157

Fairly interested

33.6%

3414

Very interested

29.5%

2992

Not very interested

16.7%

1698

Not at all interested

11.7%

1188

Don't know

8.5%

865

q70_3 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Creating eye-catching visuals and displays (e.g. large banners, projections)

Base: 10157

Fairly interested

29.0%

2949

Not very interested

24.8%

2522

Very interested

18.7%

1901

Not at all interested

17.9%

1820

Don't know

9.5%

965

q70_4 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Peaceful protests and direct actions (e.g. rallies, blockades)

Base: 10157

Fairly interested

28.4%

2888

Not very interested

23.7%

2404

Very interested

19.8%

2014

Not at all interested

19.4%

1972

Don't know

8.7%

879

q70_5 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Working to change government policies (e.g. meeting MPs, submitting evidence)

Base: 10157

Fairly interested

33.7%

3427

Very interested

23.7%

2407

Not very interested

19.9%

2018

Not at all interested

13.9%

1409

Don't know

8.8%

896

q70_6 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Pressuring companies to reduce environmental harm (e.g. calling out harmful practices)

Base: 10157

Fairly interested

33.4%

3389

Very interested

27.0%

2741

Not very interested

18.1%

1838

Not at all interested

12.7%

1288

Don't know

8.9%

901

q70_7 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Supporting local groups (e.g. community events, local campaigning)

Base: 10157

Fairly interested

34.8%

3533

Not very interested

21.3%

2163

Very interested

20.7%

2099

Not at all interested

14.0%

1421

Don't know

9.3%

941

q70_8 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Making films and stories (e.g. documentaries, social media videos)

Base: 10157

Fairly interested

30.9%

3135

Not very interested

23.6%

2399

Very interested

19.8%

2013

Not at all interested

17.0%

1723

Don't know

8.7%

887

q70_9 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing corporate and political wrongdoing

Base: 10157

Fairly interested

32.9%

3338

Very interested

27.9%

2832

Not very interested

17.7%

1793

Not at all interested

12.7%

26.2%

2658

No, and I have no plans to write one

19.0%

1935

Yes, but it needs updating

15.1%

1531

Prefer not to say

4.7%

475

Don't know

3.3%

337

q74 Would you consider leaving a gift in your will to a charity or campaign organisation?

Base: 10157

Yes, probably

22.2%

2252

No, definitely not

19.4%

1974

No, probably not

17.1%

1740

Don’t know

15.3%

1554

Yes, definitely

12.4%

1261

I already have

8.6%

873

Prefer not to say

5.0%

503

q75 What type of charity or campaign organisation would you be most likely to consider leaving a gift to in your will?

Base: 4753

Health

17.7%

842

Animals

17.0%

807

Children / young people

15.7%

747

Nature /Environment/Conservation

9.7%

459

Homelessness

6.9%

330

Human rights

6.1%

288

Other (specify)

6.1%

288

Poverty

5.6%

266

Disability

5.2%

245

Local community

3.9%

187

Faith based

3.8%

Base: 10157

Several times a day

26.7%

2707

About once a day

24.2%

2453

A few times a week

18.2%

1850

Never

13.1%

1330

Less often than once a week

9.0%

912

About once a week

8.9%

905

q77_2 q77 - How often, if at all, do you use each of the following? Streaming services

Base: 10157

A few times a week

24.4%

2482

Several times a day

22.8%

2317

About once a day

22.8%

2314

Never

12.3%

1249

About once a week

9.7%

984

Less often than once a week

8.0%

811

q77_3 q77 - How often, if at all, do you use each of the following? Radio

Base: 10157

A few times a week

21.4%

2175

About once a day

21.1%

2144

Several times a day

18.1%

1834

Never

16.0%

1630

Less often than once a week

12.1%

1232

About once a week

11.2%

1142

q77_4 q77 - How often, if at all, do you use each of the following? Online news sites

Base: 10157

About once a day

24.3%

2472

Several times a day

22.7%

2307

A few times a week

20.2%

2051

Never

13.3%

1354

About once a week

10.2%

1033

Less often than once a week

9.3%

940

q77_5 q77 - How often, if at all, do you use each of the following? Printed newspapers/magazines

Base: 10157

Never

34.1%

3463

Less often than once a week

19.6%

1992

A few times a week

15.8%

1607

About once a day

12.5%

1269

About once a week

12.2%

1241

Several times a day

5.8%

585

q77_6 q77 - How often, if at all, do you use each of the following? Social media

Base: 10157

Several times a day

44.8%

4546

About once a day

20.4%

2068

A few times a week

13.3%

1346

Never

9.4%

955

About once a week

7.1%

719

Less often than once a week

5.1%

523

q77_7 q77 - How often, if at all, do you use each of the following? Podcasts

Base: 10157

Never

33.0%

3356

A few times a week

18.1%

1835

Less often than once a week

16.3%

1657

About once a day

12.8%

1304

About once a week

11.8%

1202

Several times a day

7.9%

803

q77_8 q77 - How often, if at all, do you use each of the following? YouTube or other video platforms

Base: 10157

Several times a day

24.8%

2518

A few times a week

20.9%

2121

About once a day

18.6%

1893

Less often than once a week

13.0%

1316

About once a week

11.7%

1187

Never

11.0%

1122

q78_1 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? Terrestrial TV

Base: 8826

1 to 2 hours

27.8%

2457

More than 2 hours

26.9%

2373

Up to 30 minutes

23.4%

2069

30 to 59 minutes

21.8%

1927

q78_2 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? Streaming services

Base: 8907

1 to 2 hours

34.8%

3103

More than 2 hours

27.9%

2483

30 to 59 minutes

20.4%

1820

Up to 30 minutes

16.9%

1501

q78_3 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? Radio

Base: 8526

Up to 30 minutes

35.3%

3010

1 to 2 hours

24.8%

2112

30 to 59 minutes

23.5%

2003

More than 2 hours

16.4%

1401

q78_4 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? Online news sites

Base: 8802

Up to 30 minutes

45.9%

4039

30 to 59 minutes

25.8%

2267

1 to 2 hours

19.7%

1737

More than 2 hours

8.6%

759

q78_5 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? Printed newspapers/magazines

Base: 6693

Up to 30 minutes

50.2%

3359

30 to 59 minutes

23.6%

1580

1 to 2 hours

18.6%

1244

More than 2 hours

7.6%

510

q78_6 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? Social media

Base: 9201

Up to 30 minutes

27.2%

2504

More than 2 hours

26.4%

2429

1 to 2 hours

25.6%

2359

30 to 59 minutes

20.7%

1909

q78_7 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? Podcasts

Base: 6800

Up to 30 minutes

35.6%

2421

30 to 59 minutes

28.4%

1931

1 to 2 hours

25.3%

1721

More than 2 hours

10.7%

727

q78_8 q78 - When you use each of the following, how much time do you usually spend on it in a typical day? YouTube or other video platforms

Base: 9034

Up to 30 minutes

33.0%

2981

1 to 2 hours

25.5%

2303

30 to 59 minutes

21.7%

Base: 2388

Snapchat

100.0%

2388

q84_8 q84 - Which of the following social media platforms do you use? WhatsApp

Base: 6477

100.0%

6477

q84_9 q84 - Which of the following social media platforms do you use? Telegram

Base: 1431

100.0%

1431

q84_10 q84 - Which of the following social media platforms do you use? Reddit

Base: 1403

100.0%

1403

q84_11 q84 - Which of the following social media platforms do you use? Discord

Base: 989

Discord

100.0%

989

Base: 87

Other (specify)

100.0%

q85_A Which one of the following social media platforms do you use the most?

Base: 8030

Facebook

26.6%

2136

18.2%

1464

YouTube

15.1%

1215

TikTok

13.0%

1041

Instagram

12.8%

1028

X (Twitter)

7.2%

582

Snapchat

2.8%

225

1.3%

102

Bluesky

0.8%

Discord

0.6%

0.5%

Threads

0.4%

Signal

0.1%

q85_B Hidden - piping through if selected one option in q84

Base: 1172

Facebook

34.0%

398

14.6%

171

YouTube

13.7%

160

Other (as specified)

7.4%

TikTok

6.7%

Instagram

5.8%

X (Twitter)

3.9%

Snapchat

2.7%

Bluesky

2.3%

2.2%

Signal

1.5%

1.4%

Discord

1.3%

Threads

1.3%

q85_C Hidden - combining 1 and 2

Base: 9202

Facebook

27.5%

2534

17.8%

1635

YouTube

14.9%

1375

TikTok

12.2%

1119

Instagram

11.9%

1096

X (Twitter)

6.8%

628

Snapchat

2.8%

257

1.3%

118

Bluesky

1.0%

Other (as specified)

0.9%

0.7%

Discord

0.7%

0.6%

Base: 814

To promote something (e.g. my work, a cause, a business)

100.0%

814

q86_11 q86 - What are the main reasons you use social media? Other (please specify)

Base: 86

Other (please specify)

100.0%

q86_12 q86 - What are the main reasons you use social media? Don’t know

Base: 278

Don’t know

100.0%

278

q87 Which of the following best describes how you use social media?

Base: 9202

I sometimes post, comment, or share, but mostly browse

31.7%

2921

I mostly browse and rarely post, comment, or share

28.7%

2644

I only use social media to browse

26.1%

2403

I mostly post, comment, or share content myself

10.2%

Base: 10158

Lemon

98.0%

9950

Strawberry

1.0%

Spinach

0.6%

Raspberry

0.5%

HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:

Base: 10158

I am a human

99.0%

10057

I am not a human

0.6%

Don't know

0.3%

Refuse to say

0.2%

Quota fill from response data

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Sex What is your gender?

Country In which country do you currently live?

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Region_B These are the regions of England. Which Region do you live in?

Region_C *** Region

london_borough Which borough do you live in?

la_east_mids Which local authority do you live in?

la_south_east Which local authority do you live in?

la_east_england Which local authority do you live in?

la_north_west Which local authority do you live in?

la_north_east Which local authority do you live in?

la_west_mids Which local authority do you live in?

la_south_west Which local authority do you live in?

la_yorkshire_humber Which local authority do you live in?

scot_region Which electoral region of Scotland do you live in?

la_scotland Which council area do you live in?

la_wales In which local authority do you live?

welsh_region **HIDDEN** Welsh Region From LA

la_northern_ireland Which local authority do you live in?

NESTED_QUOTA_A_1 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Female AND Region.c=North West

NESTED_QUOTA_A_2 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Female AND Region.c=North West

NESTED_QUOTA_A_3 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Female AND Region.c=North West

NESTED_QUOTA_A_4 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Female AND Region.c=North West

NESTED_QUOTA_A_5 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=North West

NESTED_QUOTA_A_6 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Female AND Region.c=North West

NESTED_QUOTA_A_7 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=North West

NESTED_QUOTA_A_8 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=North West

NESTED_QUOTA_A_9 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=North West

NESTED_QUOTA_A_10 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Male AND Region.c=North West

NESTED_QUOTA_A_11 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=North West

NESTED_QUOTA_A_12 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Male AND Region.c=North West

NESTED_QUOTA_A_13 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Female AND Region.c=North East

NESTED_QUOTA_A_14 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Female AND Region.c=North East

NESTED_QUOTA_A_15 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Female AND Region.c=North East

NESTED_QUOTA_A_16 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Female AND Region.c=North East

NESTED_QUOTA_A_17 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=North East

NESTED_QUOTA_A_18 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Female AND Region.c=North East

NESTED_QUOTA_A_19 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=North East

NESTED_QUOTA_A_20 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=North East

NESTED_QUOTA_A_21 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=North East

NESTED_QUOTA_A_22 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Male AND Region.c=North East

NESTED_QUOTA_A_23 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=North East

NESTED_QUOTA_A_24 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Male AND Region.c=North East

NESTED_QUOTA_A_25 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Female AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_26 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Female AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_27 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Female AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_28 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Female AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_29 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_30 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Female AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_31 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_32 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_33 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_34 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Male AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_35 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_36 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Male AND Region.c=Yorkshire and the Humber

NESTED_QUOTA_A_37 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Female AND Region.c=East of England

NESTED_QUOTA_A_38 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Female AND Region.c=East of England

NESTED_QUOTA_A_39 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Female AND Region.c=East of England

NESTED_QUOTA_A_40 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Female AND Region.c=East of England

NESTED_QUOTA_A_41 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=East of England

NESTED_QUOTA_A_42 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Female AND Region.c=East of England

NESTED_QUOTA_A_43 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=East of England

NESTED_QUOTA_A_44 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=East of England

NESTED_QUOTA_A_45 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Male AND Region.c=East of England

NESTED_QUOTA_A_46 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Male AND Region.c=East of England

NESTED_QUOTA_A_47 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Male AND Region.c=East of England

NESTED_QUOTA_A_48 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Male AND Region.c=East of England

NESTED_QUOTA_A_49 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Prefer not to say AND Region.c=East of England

NESTED_QUOTA_A_50 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Female AND Region.c=West Midlands

NESTED_QUOTA_A_51 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Female AND Region.c=West Midlands

NESTED_QUOTA_A_52 NESTED_QUOTA_A - HID_AGE.a=35-44 AND Sex.a=Female AND Region.c=West Midlands

NESTED_QUOTA_A_53 NESTED_QUOTA_A - HID_AGE.a=45-54 AND Sex.a=Female AND Region.c=West Midlands

NESTED_QUOTA_A_54 NESTED_QUOTA_A - HID_AGE.a=55-64 AND Sex.a=Female AND Region.c=West Midlands

NESTED_QUOTA_A_55 NESTED_QUOTA_A - HID_AGE.a=65+ AND Sex.a=Female AND Region.c=West Midlands

NESTED_QUOTA_A_56 NESTED_QUOTA_A - HID_AGE.a=18-24 AND Sex.a=Male AND Region.c=West Midlands

NESTED_QUOTA_A_57 NESTED_QUOTA_A - HID_AGE.a=25-34 AND Sex.a=Male AND Region.c=West Midlands

Device_1 Device - HIDDEN QUESTION TO STORE: Store device type Desktop

Device_2 Device - HIDDEN QUESTION TO STORE: Store device type Mobile

welsh_region HIDDEN Welsh Region From LA