Provisional: live fieldwork, 50 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
QuotaTotalStop
Total
50/50
QuotaAge
18-24
0/252
25-34
1/483
35-44
7/420
45-54
10/357
55-64
13/273
65+
19/315
Quota_Sex
Male
35/1008
Female
15/1092
BoroughQuota
Barking and Dagenham
1/65
Barnet
2/65
Bexley
0/65
Brent
2/65
Bromley
4/65
Camden
1/65
City of London
2/350
Croydon
0/65
Ealing
1/65
Enfield
0/65
Greenwich
0/65
Hackney
1/65
Hammersmith and Fulham
4/65
Haringey
6/65
Harrow
0/65
Havering
0/65
Hillingdon
3/65
Hounslow
0/65
Islington
4/65
Kensington and Chelsea
4/65
Kingston upon Thames
2/65
Lambeth
0/65
Lewisham
1/65
Merton
0/65
Newham
0/65
Redbridge
5/65
Richmond upon Thames
1/65
Southwark
0/65
Sutton
1/65
Tower Hamlets
1/65
Waltham Forest
1/65
Wandsworth
2/65
Westminster
1/65
Quota_AHI
Up to £19,999
5/441
£20,000 - £39,999
12/861
£40,000 or more
33/798
QuotaQualifications
No Qualifications / Level 1
0/504⚠
Level 2 / Apprenticeship / Other
0/336⚠
Level 3
0/273⚠
Level 4+
50/987⚠
Quota_ethnicity
White
45/1134
Asian/British Asian
2/441
Black/African/Caribbean/Black British
1/294
Mixed/multiple ethnic groups
0/126
QuotaEthnicity_Other
Other ethnic group
0/126
QuotaEU16
Leave
18/840
Remain
31/1260
QuotaLE2022
Conservatives
20/546
Labour
13/882
Liberal Democrats
9/294
Green
3/252
QuotaLondonMayor24
Sadiq Khan (Labour)
17/924
Susan Hall (Conservative)
13/693
Rob Blackie (Liberal Democrats)
9/126
Zoë Garbett (Green)
2/126
Howard Cox (Reform UK)
5/61
QuotaGE24
Conservative
20/462
Labour
15/945
Liberal Democrats
6/252
Reform UK
3/189
Green Party
5/231
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 33
Desktop
100.0%
33
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 17
Mobile
100.0%
17
Changelog Change log
Base: 50
1
100.0%
50
Sex What is your sex?
Base: 50
Male
70.0%
35
Female
30.0%
15
Country In which country do you currently live?
Base: 50
England
100.0%
50
Region_B These are the regions of England. Which region do you live in?
Base: 50
London
100.0%
50
Region_C *** Region
Base: 50
London
100.0%
50
London_borough In which borough do you live?
Base: 50
Haringey
12.0%
6
Redbridge
10.0%
5
Bromley
8.0%
4
Hammersmith and Fulham
8.0%
4
Islington
8.0%
4
Kensington and Chelsea
8.0%
4
Hillingdon
6.0%
3
Barnet
4.0%
2
Brent
4.0%
2
City of London
4.0%
2
Kingston upon Thames
4.0%
2
Wandsworth
4.0%
2
Barking and Dagenham
2.0%
1
Camden
2.0%
1
Ealing
2.0%
1
Hackney
2.0%
1
Lewisham
2.0%
1
Richmond upon Thames
2.0%
1
Sutton
2.0%
1
Tower Hamlets
2.0%
1
Waltham Forest
2.0%
1
Westminster
2.0%
1
BoroughQuota_A_1 BoroughQuota_A - London_borough.a=Barking and Dagenham
Constituency_Barking In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency
Base: 1
Barking
100.0%
1
Constituency_Barnet In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency y
Base: 2
Chipping Barnet
50.0%
1
Finchley and Golders Green
50.0%
1
Constituency_Brent In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency yo
Base: 2
Brent East
50.0%
1
Brent West
50.0%
1
Constituency_Bromley In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency
Base: 4
Orpington
50.0%
2
Beckenham and Penge
25.0%
1
Eltham and Chislehurst
25.0%
1
Constituency_Camden In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency y
Base: 1
Hampstead and Highgate
100.0%
1
Constituency_Ealing In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency y
Base: 1
Ealing Southall
100.0%
1
Constituency_Hackney In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency
Base: 1
Tottenham
100.0%
1
Constituency_Hammersmith In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constitue
Base: 4
Chelsea and Fulham
75.0%
3
Hammersmith and Chiswick
25.0%
1
Constituency_Haringey In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency
Base: 6
Hampstead and Highgate
50.0%
3
Tottenham
33.3%
2
Southgate and Wood Green
16.7%
1
Constituency_Hillingdon In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituen
Base: 3
Uxbridge and South Ruislip
66.7%
2
Hayes and Harlington
33.3%
1
Constituency_Islington In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituenc
Base: 4
Islington South and Finsbury
75.0%
3
Islington North
25.0%
1
Constituency_Kensington In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituen
Base: 4
Chelsea and Fulham
50.0%
2
Kensington and Bayswater
50.0%
2
Constituency_Kingston In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency
Base: 2
Kingston and Surbiton
100.0%
2
Constituency_Lewisham In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency
Base: 1
Lewisham West and East Dulwich
100.0%
1
Constituency_Redbridge In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituenc
Base: 5
Chingford and Woodford Green
40.0%
2
Ilford South
40.0%
2
Ilford North
20.0%
1
Constituency_Richmond In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency
Base: 1
Richmond Park
100.0%
1
Constituency_Sutton In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituency y
Base: 1
Carshalton and Wallington
100.0%
1
Constituency_TowerHamlets In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constitu
Base: 1
Bethnal Green and Stepney
100.0%
1
Constituency_WalthamForest In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constit
Base: 1
Walthamstow
100.0%
1
Constituency_Wandsworth In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constituen
Base: 2
Putney
50.0%
1
Tooting
50.0%
1
Constituency_Westminster In which UK parliamentary constituency do you live in?Note: Constituencies for UK elections have changed and you may be living in a constituency with a different name to previous elections. If you are not sure which constitue
Base: 3
Cities of London and Westminster
100.0%
3
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 50
2
36.0%
18
1 (only me)
32.0%
16
3
22.0%
11
4
6.0%
3
5
4.0%
2
computationalchildren How many children aged 13 or under live in your household?
Base: 50
0 (no children aged 13 or under)
88.0%
44
1
8.0%
4
2
2.0%
1
3
2.0%
1
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 50
£30,000 - £39,999
16.0%
8
£40,000 - £49,999
12.0%
6
£90,000 - £99,999
12.0%
6
£100,000 - £149,999
12.0%
6
£150,000 - £199,999
10.0%
5
£50,000 - £59,999
8.0%
4
Prefer not to say
8.0%
4
£10,000 - £14,999
6.0%
3
£80,000 - £89,999
6.0%
3
£60,000 - £69,999
4.0%
2
£70,000 - £79,999
4.0%
2
£15,000 - £19,999
2.0%
1
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 4
Between £40,000 and £59,999
50.0%
2
Less than £20,000
25.0%
1
Between £20,000 and £39,999
25.0%
1
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 50
£40,000 or more
66.0%
33
£20,000 - £39,999
24.0%
12
Up to £19,999
10.0%
5
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 4
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
4
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 2
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
2
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 7
NVQs / GNVQs / RSA Diploma
100.0%
7
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 2
Standard Grade
100.0%
2
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 25
GCSEs / O-Levels / CSEs
100.0%
25
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 1
Highers / Advanced Highers
100.0%
1
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 6
AS-Levels
100.0%
6
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 26
A-Levels
100.0%
26
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 1
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
1
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 2
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
2
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 2
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
2
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 11
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
11
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 33
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
33
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 2
Award
100.0%
2
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 3
Certificate (Other)
100.0%
3
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 2
Diploma (Other)
100.0%
2
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 3
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
3
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 7
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
42.9%
3
NVQ Level 1 or a Foundation GNVQ
28.6%
2
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
14.3%
1
NVQ Level 4 or higher, or an RSA Higher Diploma
14.3%
1
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 26
3
73.1%
19
2
15.4%
4
4+
11.5%
3
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 6
1
50.0%
3
4+
33.3%
2
2
16.7%
1
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 25
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
92.0%
23
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
8.0%
2
qual_awd At which level is your highest qualification for your Award?
Base: 2
Level 2
50.0%
1
Level 3
50.0%
1
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 3
Level 4 or higher
66.7%
2
Level 1
33.3%
1
qual_dip What qualification level is your Diploma?
Base: 2
Level 4 or higher
100.0%
2
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 4
Entry level
100.0%
4
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 9
Level 1
100.0%
9
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 28
Level 2
100.0%
28
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 3
Other
100.0%
3
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 9
Level 3
100.0%
9
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 38
Level 4+
100.0%
38
hiqual Highest level of qualification (Hidden)
Base: 50
Level 4+
100.0%
50
emp1 Which of the following best describes your current employment status?
Base: 50
Employed full-time (More than 30 hours per week)
38.0%
19
Retired
26.0%
13
Self-employed
20.0%
10
Employed part-time (Up to 30 hours per week)
8.0%
4
Unable to work due to long-term illness or disability
4.0%
2
Family carer / homemaker
2.0%
1
Unemployed
2.0%
1
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 50
Owned outright
62.0%
31
Owned with a mortgage or loan
12.0%
6
Rented from private landlord or letting agency
12.0%
6
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
6.0%
3
Rented from Council (Local Authority)
4.0%
2
Living rent free
4.0%
2
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 50
Higher managerial roles, administrative or professional
30.0%
15
Intermediate managerial roles, administrative or professional
28.0%
14
Pensioner
28.0%
14
Supervisory or clerical and junior managerial roles, administrative or professional
6.0%
3
Unemployed
6.0%
3
Skilled manual worker
2.0%
1
Ethnicity What is your ethnic group?
Base: 50
White
90.0%
45
Asian/British Asian
4.0%
2
Prefer not to say
4.0%
2
Black/African/Caribbean/Black British
2.0%
1
Ethnicity_White What is your ethnic group?
Base: 45
English / Welsh / Scottish / Northern Irish / British
93.3%
42
Irish
4.4%
2
Other
2.2%
1
Ethnicity_Asian What is your ethnic group?
Base: 2
Indian
50.0%
1
Pakistani
50.0%
1
Ethnicity_Black What is your ethnic group?
Base: 1
Caribbean
100.0%
1
Disability Do you have a disability?
Base: 50
No
84.0%
42
Yes
14.0%
7
Prefer not to say
2.0%
1
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 50
I voted in the 2016 EU referendum
98.0%
49
Don’t know
2.0%
1
eu16 How did you vote in the 2016 Referendum?
Base: 49
Remain
63.3%
31
Leave
36.7%
18
RedHerring1 The word 'frog' has four letters, true or false?
Base: 50
True
100.0%
50
qLE2022 Thinking back to the 2022 local elections, can you recall whether you voted in the elections or not?
Base: 50
I voted in the 2022 local elections
96.0%
48
I did not vote in the 2022 local elections
2.0%
1
Don’t know
2.0%
1
LE2022 If you voted in the 2022 local elections, which party did you vote for?
Base: 48
Conservatives
41.7%
20
Labour
27.1%
13
Liberal Democrats
18.8%
9
Green
6.2%
3
Other
6.2%
3
qLonMayor24 Thinking back to the 2024 London mayoral elections, can you recall whether you voted in the election or not?
Base: 50
I voted in the 2024 London mayoral election
94.0%
47
I did not vote in the 2024 London mayoral election
6.0%
3
LondonMayor2024 Which candidate did you vote for in the 2024 London mayoral elections?
Base: 47
Sadiq Khan (Labour)
36.2%
17
Susan Hall (Conservative)
27.7%
13
Rob Blackie (Liberal Democrats)
19.1%
9
Howard Cox (Reform UK)
10.6%
5
Zoë Garbett (Green)
4.3%
2
Other
2.1%
1
qge24 Thinking back to the 2024 General Election, can you recall whether you voted in the election or not?
Base: 50
I voted in the 2024 General Election
100.0%
50
ge24 For which party did you vote in the 2024 General Election?
Base: 50
Conservative
40.0%
20
Labour
30.0%
15
Liberal Democrats
12.0%
6
Green Party
10.0%
5
Reform UK
6.0%
3
Jeremy Corbyn (Independent)
2.0%
1
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 50
10 - Certain to vote
86.0%
43
9
10.0%
5
7
2.0%
1
8
2.0%
1
gevi_1 If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 50
Conservative
22.0%
11
Labour
22.0%
11
Liberal Democrats
20.0%
10
Reform UK
18.0%
9
Undecided
10.0%
5
Green Party
6.0%
3
Another party
2.0%
1
Party_likely_vote_GE_1 Party_likely_vote_GE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
48.0%
24
1
8.0%
4
7
8.0%
4
8
8.0%
4
10 - I definitely would vote for this party
8.0%
4
2
4.0%
2
3
4.0%
2
4
4.0%
2
9
4.0%
2
5
2.0%
1
6
2.0%
1
Party_likely_vote_GE_2 Party_likely_vote_GE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
52.0%
26
7
18.0%
9
5
8.0%
4
10 - I definitely would vote for this party
8.0%
4
4
4.0%
2
8
4.0%
2
1
2.0%
1
6
2.0%
1
9
2.0%
1
Party_likely_vote_GE_3 Party_likely_vote_GE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
26.0%
13
3
12.0%
6
5
12.0%
6
2
10.0%
5
8
10.0%
5
1
8.0%
4
10 - I definitely would vote for this party
8.0%
4
4
4.0%
2
7
4.0%
2
9
4.0%
2
6
2.0%
1
Party_likely_vote_GE_4 Party_likely_vote_GE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
66.0%
33
8
6.0%
3
10 - I definitely would vote for this party
6.0%
3
2
4.0%
2
3
4.0%
2
6
4.0%
2
1
2.0%
1
4
2.0%
1
5
2.0%
1
7
2.0%
1
9
2.0%
1
Party_likely_vote_GE_5 Party_likely_vote_GE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
42.0%
21
3
16.0%
8
5
10.0%
5
7
10.0%
5
1
8.0%
4
2
4.0%
2
6
4.0%
2
8
2.0%
1
9
2.0%
1
10 - I definitely would vote for this party
2.0%
1
Party_likely_vote_GE_6 Party_likely_vote_GE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
42.0%
21
5
16.0%
8
1
10.0%
5
3
8.0%
4
6
8.0%
4
4
6.0%
3
10 - I definitely would vote for this party
4.0%
2
2
2.0%
1
7
2.0%
1
8
2.0%
1
ltv_LE2026 In the 2026 Local Elections, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 50
10 - Certain to vote
84.0%
42
5
6.0%
3
8
4.0%
2
9
4.0%
2
7
2.0%
1
levi If there were a local election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 50
Conservative
24.0%
12
Labour
20.0%
10
Undecided
18.0%
9
Liberal Democrats
16.0%
8
Reform UK
16.0%
8
Another party
4.0%
2
Green Party
2.0%
1
Party_likely_vote_LE_1 Party_likely_vote_LE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
54.0%
27
10 - I definitely would vote for this party
12.0%
6
1
10.0%
5
4
6.0%
3
6
6.0%
3
7
6.0%
3
8
4.0%
2
2
2.0%
1
Party_likely_vote_LE_2 Party_likely_vote_LE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
52.0%
26
7
14.0%
7
10 - I definitely would vote for this party
10.0%
5
4
6.0%
3
6
6.0%
3
8
6.0%
3
9
4.0%
2
1
2.0%
1
Party_likely_vote_LE_3 Party_likely_vote_LE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
32.0%
16
5
14.0%
7
3
8.0%
4
7
8.0%
4
1
6.0%
3
2
6.0%
3
4
6.0%
3
6
6.0%
3
8
6.0%
3
10 - I definitely would vote for this party
6.0%
3
9
2.0%
1
Party_likely_vote_LE_4 Party_likely_vote_LE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
68.0%
34
10 - I definitely would vote for this party
8.0%
4
2
6.0%
3
3
4.0%
2
7
4.0%
2
8
4.0%
2
5
2.0%
1
6
2.0%
1
9
2.0%
1
Party_likely_vote_LE_5 Party_likely_vote_LE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
42.0%
21
5
12.0%
6
1
8.0%
4
3
8.0%
4
6
8.0%
4
2
6.0%
3
4
6.0%
3
7
6.0%
3
8
2.0%
1
10 - I definitely would vote for this party
2.0%
1
Party_likely_vote_LE_7 Party_likely_vote_LE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 1
0 - I definitely would not vote for this party
100.0%
1
Party_likely_vote_LE_8 Party_likely_vote_LE - On a scale of 0-10, with 0 being ‘I definitely would not vote for this party’ and 10 being ‘I definitely would vote for this party’, how likely is it that you would or would not ever vote for each of the following politic
Base: 50
0 - I definitely would not vote for this party
30.0%
15
1
16.0%
8
3
10.0%
5
4
10.0%
5
5
8.0%
4
6
8.0%
4
7
6.0%
3
8
6.0%
3
2
4.0%
2
10 - I definitely would vote for this party
2.0%
1
LocalCouncil_partypref_1 LocalCouncil_partypref - On a scale of 0-10, with 0 being ‘I definitely would not want this party to run my council’ and 10 being ‘I definitely would want this party to run my local council’, how would you feel about the following parties runni
Base: 50
0 - I definitely would not want this party to run my council
52.0%
26
10 - I definitely would want this party to run my local council
14.0%
7
2
6.0%
3
8
6.0%
3
1
4.0%
2
3
4.0%
2
5
4.0%
2
6
4.0%
2
7
4.0%
2
4
2.0%
1
LocalCouncil_partypref_2 LocalCouncil_partypref - On a scale of 0-10, with 0 being ‘I definitely would not want this party to run my council’ and 10 being ‘I definitely would want this party to run my local council’, how would you feel about the following parties runni
Base: 50
0 - I definitely would not want this party to run my council
46.0%
23
10 - I definitely would want this party to run my local council
12.0%
6
8
10.0%
5
7
8.0%
4
5
6.0%
3
6
6.0%
3
4
4.0%
2
1
2.0%
1
2
2.0%
1
3
2.0%
1
9
2.0%
1
LocalCouncil_partypref_3 LocalCouncil_partypref - On a scale of 0-10, with 0 being ‘I definitely would not want this party to run my council’ and 10 being ‘I definitely would want this party to run my local council’, how would you feel about the following parties runni
Base: 50
0 - I definitely would not want this party to run my council
26.0%
13
5
12.0%
6
6
12.0%
6
2
8.0%
4
4
8.0%
4
7
8.0%
4
8
8.0%
4
1
6.0%
3
10 - I definitely would want this party to run my local council
6.0%
3
3
4.0%
2
9
2.0%
1
LocalCouncil_partypref_4 LocalCouncil_partypref - On a scale of 0-10, with 0 being ‘I definitely would not want this party to run my council’ and 10 being ‘I definitely would want this party to run my local council’, how would you feel about the following parties runni
Base: 50
0 - I definitely would not want this party to run my council
62.0%
31
10 - I definitely would want this party to run my local council
8.0%
4
1
6.0%
3
6
6.0%
3
9
6.0%
3
3
4.0%
2
5
4.0%
2
2
2.0%
1
8
2.0%
1
LocalCouncil_partypref_5 LocalCouncil_partypref - On a scale of 0-10, with 0 being ‘I definitely would not want this party to run my council’ and 10 being ‘I definitely would want this party to run my local council’, how would you feel about the following parties runni
Base: 50
0 - I definitely would not want this party to run my council
40.0%
20
7
12.0%
6
5
10.0%
5
1
8.0%
4
2
8.0%
4
8
8.0%
4
6
6.0%
3
3
4.0%
2
4
2.0%
1
10 - I definitely would want this party to run my local council
2.0%
1
LocalCouncil_partypref_6 LocalCouncil_partypref - On a scale of 0-10, with 0 being ‘I definitely would not want this party to run my council’ and 10 being ‘I definitely would want this party to run my local council’, how would you feel about the following parties runni
Base: 50
0 - I definitely would not want this party to run my council
30.0%
15
5
14.0%
7
1
10.0%
5
6
10.0%
5
2
8.0%
4
3
8.0%
4
4
8.0%
4
7
6.0%
3
10 - I definitely would want this party to run my local council
4.0%
2
8
2.0%
1
LE_VoteBasis_1 LE_VoteBasis - When voting in a local election, what do you tend to base your vote on? Performance of the local council
Base: 31
Performance of the local council
100.0%
31
LE_VoteBasis_2 LE_VoteBasis - When voting in a local election, what do you tend to base your vote on? Local manifestos
Base: 25
Local manifestos
100.0%
25
LE_VoteBasis_3 LE_VoteBasis - When voting in a local election, what do you tend to base your vote on? Local candidate(s)
Base: 23
Local candidate(s)
100.0%
23
LE_VoteBasis_4 LE_VoteBasis - When voting in a local election, what do you tend to base your vote on? National political parties
Base: 31
National political parties
100.0%
31
LE_VoteBasis_5 LE_VoteBasis - When voting in a local election, what do you tend to base your vote on? Other (specify)
Base: 4
Other (specify)
100.0%
4
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 49
I don’t feel close to any political party
24.5%
12
Conservative
22.4%
11
Labour
22.4%
11
Liberal Democrats
12.2%
6
Reform UK
10.2%
5
Green Party
6.1%
3
Another party
2.0%
1
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 37
7
24.3%
9
8
21.6%
8
10 - Very close
21.6%
8
6
13.5%
5
9
13.5%
5
4
2.7%
1
5
2.7%
1
LabGovt How positive or negative, if at all, do you feel about the national Labour government?
Base: 50
Very negative
56.0%
28
Quite positive
20.0%
10
Quite negative
12.0%
6
Neither positive nor negative
10.0%
5
Very positive
2.0%
1
LondonMayor How positive or negative, if at all, do you feel about the Mayor of London?
Base: 50
Very negative
44.0%
22
Quite positive
28.0%
14
Neither positive nor negative
12.0%
6
Quite negative
10.0%
5
Very positive
6.0%
3
LocalCouncil How positive or negative, if at all, do you feel about your local council?
Base: 50
Neither positive nor negative
34.0%
17
Quite positive
22.0%
11
Very negative
22.0%
11
Quite negative
14.0%
7
Very positive
8.0%
4
PartyControlsLC To the best of your knowledge, which political party currently controls your local council?
Base: 50
The Labour Party
66.0%
33
The Conservative Party
24.0%
12
The Liberal Democrats
8.0%
4
Reform UK
2.0%
1
LabourNatGovt Which of the following statements is closest to your view?
Base: 50
With a Labour national government, it is not helpful for our area to have a Labour council that will be able to work wit
36.0%
18
With a Labour national government, it is helpful for our area to have a Labour council that will be able to work with a
34.0%
17
Don’t know
30.0%
15
LabourLocalCouncil Which of the following statements is closest to your view?
Base: 50
If we have a Labour council locally, it is helpful for our area to have a local Labour councillor as they will be able t
38.0%
19
Don't know
34.0%
17
If we have a Labour council locally, it is not helpful for our area to have a local Labour councillor as they will not b
28.0%
14
Reform Which of the following statements is closest to your view?
Base: 37
Given the Reform UK surge around the country, it’s important for the rest of us to vote for a party that can win and k
78.4%
29
Don’t know
16.2%
6
Given the Reform UK surge around the country, it’s not important for the rest of us to vote for a party that can win a
5.4%
2
Coalition To what extent, if at all, would you feel positive or negative about the prospect of your council being run by a coalition of multiple parties?
Base: 50
Neither positive nor negative
34.0%
17
Quite positive
24.0%
12
Quite negative
14.0%
7
Very positive
12.0%
6
Very negative
10.0%
5
Don’t know
6.0%
3
Responsible The vast majority of councils across London are facing financial challenges, forcing them to raise Council Tax and reduce spending. Who do you think is most responsible for the current financial challenges facing your local council?
Base: 50
Previous Conservative government (2015-24)
34.0%
17
Current Labour government
22.0%
11
Current council administration
18.0%
9
Previous Conservative-Lib Dem coalition government (2010-15)
10.0%
5
Previous council administration
10.0%
5
Don’t know
6.0%
3
StatementPairs_1 StatementPairs - Of the following pairs of statements, identify which you would prioritise over the other: Statement 1: ‘The most important thing our council can do is get the basics right for everyone – collecting the bins, clean and safe streets,
Base: 50
I would prioritise statement 1
64.0%
32
I would prioritise statement 2
26.0%
13
Don’t know
10.0%
5
StatementPairs_2 StatementPairs - Of the following pairs of statements, identify which you would prioritise over the other: Statement 1: ‘I want disruptive local politicians who aren’t afraid to make enemies to shake things up’ Statement 2: ‘I want competent lo
Base: 50
I would prioritise statement 2
76.0%
38
I would prioritise statement 1
14.0%
7
Don’t know
10.0%
5
StatementPairs_3 StatementPairs - Of the following pairs of statements, identify which you would prioritise over the other: Statement 1: ‘Having local councillors in my area from multiple parties is good because there is a range of different voices and they can repre
Base: 50
I would prioritise statement 1
54.0%
27
I would prioritise statement 2
32.0%
16
Don’t know
14.0%
7
RedHerring2 The sky is typically considered to be what colour?
Base: 50
Blue
100.0%
50
Immigration Which statement best reflects your view on immigration?
Base: 50
“Immigration is putting pressure on our services and needs to be reduced.”
24.0%
12
“We should drastically limit immigration to protect our values and jobs.”
24.0%
12
“I think we need a balance — immigration should be fair but not excessive.”
20.0%
10
“Immigration is generally positive, but needs some controls.”
18.0%
9
“Immigration strengthens our culture and economy — we should welcome more people.”
14.0%
7
Crime Which statement best reflects your view on how to tackle crime?
Base: 50
“We need a mix of understanding and firm consequences.”
32.0%
16
“We need to address root causes like poverty and mental health — punishment doesn’t solve the problem."
22.0%
11
“We’re too soft — harsher penalties and strict enforcement are the only way to reduce crime.”
22.0%
11
“Rehabilitation should come first, but there must still be consequences.”
12.0%
6
“Criminals need to face tougher punishments to deter crime.”
12.0%
6
PolTrust Which statement best describes how you feel about politics and politicians?
Base: 50
“I’m mostly sceptical — I rarely feel politicians work in our interest.”
32.0%
16
“I have mixed feelings — some politicians are decent, others are not.”
32.0%
16
“I trust that most politicians are trying to do the right thing.”
20.0%
10
“I don’t trust any of them — the system feels broken and self-serving.”
14.0%
7
“I have a lot of faith in the political system and those who run it.”
2.0%
1
Aspiration Which statement best reflects your attitude toward personal aspiration and ambition?
Base: 50
“I believe in working hard to improve my life and achieve personal goals.”
42.0%
21
“It’s important to have goals, but not at the expense of wellbeing.”
32.0%
16
“I value a simple life more than striving for status or success.”
18.0%
9
“Ambition is overrated — people should focus on contentment and relationships.”
6.0%
3
“I’m driven to succeed — ambition is a core part of who I am.”
2.0%
1
Climate Which statement best reflects your view on climate change?
Base: 50
“It’s a top priority, and we need to act now, even if it’s inconvenient.”
38.0%
19
“It matters, but we need to balance it with other national and economic needs.”
32.0%
16
“Climate change is the most urgent issue we face — nothing is more important.”
10.0%
5
“There are more immediate problems — climate action can wait.”
10.0%
5
“It’s not a major concern for me — other issues come first.”
10.0%
5
HumanCheck11 Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:
Base: 50
I am a human
100.0%
50
HumanCheck2_1 HumanCheck2 - Please leave any feedback you have about the survey here.
Base: 8
100.0%
8
HumanCheck2_2 HumanCheck2 - Please leave any feedback you have about the survey here. No feedback
Base: 42
No feedback
100.0%
42
QStatus ** HIDDEN QUESTION TO STORE: all statuses for tracking and ease of redirecting. **