survation. ← Fieldwork

Topline — 2026-06-10-OHME - 2 - Targeted

1007 respondents · Unweighted · 228 questions · generated 2026-09-21 12:46 UTC
Provisional: live fieldwork, 1007 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Quota fill from response data

Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
93/104
25-34
206/200
35-44
228/264
45-54
180/180
55-64
170/180
65+
129/236
Sex
Female
550/561
Male
457/600
Region
North West
?/128
North East
?/48
Yorkshire and the Humber
?/100
East of England
?/102
West Midlands
?/96
East Midlands
?/81
Wales
?/55
Scotland
?/92
South East
?/146
London
?/139
South West
?/96
Northern Ireland
?/37
aehhinc
£0 - £19,999
217/460
£20,000 - £39,999
357/902
£40,000+
433/836
se_group
ABC1
609/9999
C2DE
398/9999
hiqual
No Qualifications / Level 1
185/652
Level 2 / Apprenticeship / Other
228/460
Level 3
90/359
Level 4+
504/729
qEthnicity
White
795/850
Asian/British Asian
58/100
Black/African/Caribbean/Black British
122/50 ⚠
Mixed/multiple ethnic groups
23/25
Other ethnic group
5/25

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Base: 146
Desktop
100.0%
146

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Base: 861
Mobile
100.0%
861

Sex What is your sex?

Base: 1007
Female
54.6%
550
Male
45.4%
457

Country In which country do you currently live?

Base: 1007
England
85.7%
863
Scotland
7.2%
73
Wales
5.2%
52
Northern Ireland
1.9%
19

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Base: 144
Scotland
50.7%
73
Wales
36.1%
52
Northern Ireland
13.2%
19

Region_B These are the regions of England. Which Region do you live in?

Base: 863
London
16.8%
145
North West
14.8%
128
South East
13.1%
113
Yorkshire and the Humber
11.4%
98
East of England
11.4%
98
West Midlands
11.1%
96
East Midlands
8.5%
73
South West
7.6%
66
North East
5.3%
46

Region_C *** Region

Base: 1007
London
14.4%
145
North West
12.7%
128
South East
11.2%
113
Yorkshire and the Humber
9.7%
98
East of England
9.7%
98
West Midlands
9.5%
96
East Midlands
7.2%
73
Scotland
7.2%
73
South West
6.6%
66
Wales
5.2%
52
North East
4.6%
46
Northern Ireland
1.9%
19

london_borough Which borough do you live in?

Base: 145
City of London
24.1%
35
Greenwich
7.6%
11
Enfield
5.5%
8
Waltham Forest
4.8%
7
Bromley
4.1%
6
Harrow
4.1%
6
Tower Hamlets
4.1%
6
Croydon
3.4%
5
Newham
3.4%
5
Westminster
3.4%
5
Lambeth
2.8%
4
Lewisham
2.8%
4
Barking and Dagenham
2.1%
3
Barnet
2.1%
3
Camden
2.1%
3
Hammersmith and Fulham
2.1%
3
Haringey
2.1%
3
Havering
2.1%
3
Hillingdon
2.1%
3
Kingston upon Thames
2.1%
3
Southwark
2.1%
3
Ealing
1.4%
2
Kensington and Chelsea
1.4%
2
Richmond upon Thames
1.4%
2
Wandsworth
1.4%
2
Bexley
0.7%
1
Brent
0.7%
1
Hackney
0.7%
1
Hounslow
0.7%
1
Islington
0.7%
1
Merton
0.7%
1
Redbridge
0.7%
1
Sutton
0.7%
1

la_east_mids Which local authority do you live in?

Base: 73
Lincolnshire
17.8%
13
Leicestershire
16.4%
12
Derbyshire
12.3%
9
Nottingham
12.3%
9
Leicester
11.0%
8
North Northamptonshire
9.6%
7
Nottinghamshire
8.2%
6
West Northamptonshire
6.8%
5
Derby
5.5%
4

la_south_east Which local authority do you live in?

Base: 113
Kent
18.6%
21
Hampshire
12.4%
14
Oxfordshire
9.7%
11
East Sussex
8.8%
10
Surrey
7.1%
8
West Sussex
7.1%
8
Brighton and Hove
6.2%
7
Buckinghamshire
6.2%
7
Southampton
6.2%
7
Milton Keynes
4.4%
5
Wokingham
4.4%
5
Isle of Wight
2.7%
3
Medway
1.8%
2
Slough
1.8%
2
Bracknell Forest
0.9%
1
Portsmouth
0.9%
1
Reading
0.9%
1

la_east_england Which local authority do you live in?

Base: 98
Essex
31.6%
31
Norfolk
17.3%
17
Hertfordshire
12.2%
12
Cambridgeshire
9.2%
9
Suffolk
9.2%
9
Luton
8.2%
8
Central Bedfordshire
5.1%
5
Bedford
3.1%
3
Peterborough
2.0%
2
Southend-on-Sea
2.0%
2

la_north_west Which local authority do you live in?

Base: 128
Manchester
22.7%
29
Liverpool
17.2%
22
Lancashire
12.5%
16
Blackpool
4.7%
6
Cheshire East
4.7%
6
Wigan
4.7%
6
Oldham
3.9%
5
Salford
3.9%
5
Blackburn with Darwen
3.1%
4
Cumberland
3.1%
4
St Helens
3.1%
4
Wirral
3.1%
4
Bolton
2.3%
3
Cheshire West and Chester
2.3%
3
Rochdale
2.3%
3
Knowsley
1.6%
2
Trafford
1.6%
2
Bury
0.8%
1
Halton
0.8%
1
Stockport
0.8%
1
Warrington
0.8%
1

la_north_east Which local authority do you live in?

Base: 46
Newcastle upon Tyne
26.1%
12
County Durham
15.2%
7
Sunderland
15.2%
7
Gateshead
8.7%
4
Middlesbrough
8.7%
4
Northumberland
6.5%
3
Darlington
4.3%
2
North Tyneside
4.3%
2
Redcar and Cleveland
4.3%
2
Hartlepool
2.2%
1
South Tyneside
2.2%
1
Stockton-on-Tees
2.2%
1

la_west_mids Which local authority do you live in?

Base: 96
Birmingham
33.3%
32
Staffordshire
9.4%
9
Stoke-on-Trent
8.3%
8
Worcestershire
8.3%
8
Warwickshire
7.3%
7
Dudley
6.2%
6
Coventry
5.2%
5
Walsall
5.2%
5
Sandwell
4.2%
4
Shropshire
3.1%
3
Telford and Wrekin
3.1%
3
Wolverhampton
3.1%
3
Solihull
2.1%
2
County of Herefordshire
1.0%
1

la_south_west Which local authority do you live in?

Base: 66
Devon
18.2%
12
City of Bristol
10.6%
7
Gloucestershire
10.6%
7
Bath and North East Somerset
9.1%
6
Cornwall
9.1%
6
Somerset
9.1%
6
Wiltshire
9.1%
6
Bournemouth, Christchurch and Poole
4.5%
3
Dorset
4.5%
3
North Somerset
4.5%
3
Plymouth
4.5%
3
South Gloucestershire
4.5%
3
Swindon
1.5%
1

la_yorkshire_humber Which local authority do you live in?

Base: 98
Sheffield
16.3%
16
Leeds
14.3%
14
North Yorkshire
13.3%
13
Kirklees
11.2%
11
Bradford
8.2%
8
Barnsley
6.1%
6
East Riding of Yorkshire
5.1%
5
Wakefield
5.1%
5
Calderdale
4.1%
4
Doncaster
4.1%
4
Rotherham
4.1%
4
City of Kingston upon Hull
3.1%
3
York
3.1%
3
North Lincolnshire
2.0%
2

scot_region Which electoral region of Scotland do you live in?

Base: 73
Glasgow
31.5%
23
North East Scotland
17.8%
13
West Scotland
15.1%
11
Central Scotland
13.7%
10
Lothian
9.6%
7
Mid Scotland and Fife
5.5%
4
South Scotland
4.1%
3
Highlands and Islands
2.7%
2

la_scotland Which council area do you live in?

Base: 73
Glasgow City
23.3%
17
Aberdeen City
9.6%
7
South Lanarkshire
8.2%
6
City of Edinburgh
6.8%
5
Fife
5.5%
4
North Ayrshire
5.5%
4
West Lothian
5.5%
4
East Ayrshire
4.1%
3
West Dunbartonshire
4.1%
3
Aberdeenshire
2.7%
2
Dumfries and Galloway
2.7%
2
Dundee City
2.7%
2
East Lothian
2.7%
2
Falkirk
2.7%
2
Midlothian
2.7%
2
Perth and Kinross
2.7%
2
Renfrewshire
2.7%
2
East Renfrewshire
1.4%
1
Highland
1.4%
1
Moray
1.4%
1
North Lanarkshire
1.4%
1

la_wales In which local authority do you live?

Base: 52
Cardiff // Caerdydd
21.2%
11
Caerphilly // Caerffili
9.6%
5
Torfaen // Torfaen
9.6%
5
Neath Port Talbot // Castell-nedd Port Talbot
7.7%
4
Rhondda Cynon Taf // Rhondda Cynon Taf
5.8%
3
Swansea // Abertawe
5.8%
3
Carmarthenshire // Sir Gaerfyrddin
3.8%
2
Conwy // Conwy
3.8%
2
Denbighshire // Sir Ddinbych
3.8%
2
Pembrokeshire // Sir Benfro
3.8%
2
Powys // Powys
3.8%
2
Vale of Glamorgan // Bro Morgannwg
3.8%
2
Wrexham // Wrecsam
3.8%
2
Blaenau Gwent // Blaenau Gwent
1.9%
1
Bridgend // Pen-y-bont ar Ogwr
1.9%
1
Ceredigion // Ceredigion
1.9%
1
Flintshire // Sir y Fflint
1.9%
1
Isle of Anglesey // Ynys Môn
1.9%
1
Merthyr Tydfil // Merthyr Tudful
1.9%
1
Newport // Casnewydd
1.9%
1

welsh_region **HIDDEN** Welsh Region From LA

Base: 52
South Wales Central
30.8%
16
South Wales East
25.0%
13
North Wales
15.4%
8
South Wales West
15.4%
8
Mid and West Wales
13.5%
7

la_northern_ireland Which local authority do you live in?

Base: 19
Antrim and Newtownabbey
21.1%
4
Ards and North Down
15.8%
3
Armagh City, Banbridge and Craigavon
15.8%
3
Derry City and Strabane
15.8%
3
Belfast
10.5%
2
Mid Ulster
10.5%
2
Fermanagh and Omagh
5.3%
1
Mid and East Antrim
5.3%
1

computationaladults How many people aged 14 or over live in your household, including yourself?

Base: 1007
2
48.8%
491
1 (only me)
21.1%
212
3
16.6%
167
4
10.0%
101
5
2.6%
26
6 or more
1.0%
10

computationalchildren How many children aged 13 or under live in your household?

Base: 1007
0 (no children aged 13 or under)
56.9%
573
1
20.4%
205
2
18.0%
181
3
3.0%
30
4
0.9%
9
5
0.8%
8
6 or more
0.1%
1

HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?

Base: 1007
£20,000 - £29,999
15.5%
156
£30,000 - £39,999
14.0%
141
£40,000 - £49,999
11.5%
116
£100,000 - £149,999
9.9%
100
£50,000 - £59,999
7.2%
73
£60,000 - £69,999
6.4%
64
£10,000 - £14,999
5.5%
55
£15,000 - £19,999
5.4%
54
Less than £10,000
5.3%
53
£70,000 - £79,999
4.8%
48
£90,000 - £99,999
4.3%
43
£150,000 - £199,999
2.9%
29
£80,000 - £89,999
2.8%
28
£200,000 or more
2.4%
24
Prefer not to say
1.5%
15
Don't know
0.8%
8

HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.

Base: 23
Between £20,000 and £39,999
52.2%
12
Less than £20,000
34.8%
8
Between £40,000 and £59,999
8.7%
2
£60,000 or more
4.3%
1

aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren

Base: 1007
£40,000+
43.0%
433
£20,000 - £39,999
35.5%
357
£0 - £19,999
21.5%
217

emp1 Which of the following best describes your current employment status?

Base: 1007
Employed full-time (More than 30 hours per week)
52.6%
530
Employed part-time (Up to 30 hours per week)
14.5%
146
Retired
11.9%
120
Self-employed
5.4%
54
Unable to work due to long-term illness or disability
4.8%
48
Unemployed
4.0%
40
Family carer / homemaker
3.9%
39
Student
2.6%
26
Unpaid volunteer
0.4%
4

emp2 Are you currently also in any paid employment alongside your studies?

Base: 26
Not Employed
65.4%
17
Employed part-time (Up to 30 hours per week)
26.9%
7
Self Employed
7.7%
2

tenure Which of the following types of housing tenure best describes the accommodation you live in?

Base: 1007
Owned outright
36.1%
364
Owned with a mortgage or loan
24.3%
245
Rented from private landlord or letting agency
16.0%
161
Rented from Council (Local Authority)
11.5%
116
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
6.9%
69
Shared ownership - with a mortgage and paying rent
1.6%
16
Living rent free
1.5%
15
Other private rented
1.0%
10
Rented from a relative or friend of household member
0.8%
8
Tied accommodation (accommodation provided by employer of a household member)
0.3%
3

seg Which of the following best describes the current occupation of the chief income earner in your household?

Base: 1007
Intermediate managerial roles, administrative or professional
22.1%
223
Higher managerial roles, administrative or professional
20.2%
203
Supervisory or clerical and junior managerial roles, administrative or professional
18.2%
183
Skilled manual worker
15.2%
153
Semi-skilled and unskilled manual worker
8.7%
88
Pensioner
7.5%
76
Unemployed
7.1%
71
Casual worker
1.0%
10

se_group *Hidden* Question for Socio-Economic Groups

Base: 1007
ABC1
60.5%
609
C2DE
39.5%
398

qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications

Base: 30
No Qualifications
100.0%
30

qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)

Base: 57
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
57

qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)

Base: 75
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
75

qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship

Base: 51
A formal Apprenticeship
100.0%
51

qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma

Base: 118
NVQs / GNVQs / RSA Diploma
100.0%
118

qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade

Base: 16
Standard Grade
100.0%
16

qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs

Base: 307
GCSEs / O-Levels / CSEs
100.0%
307

qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers

Base: 39
Highers / Advanced Highers
100.0%
39

qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels

Base: 45
AS-Levels
100.0%
45

qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels

Base: 177
A-Levels
100.0%
177

qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3

Base: 21
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
21

qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)

Base: 44
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
44

qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree

Base: 55
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
55

qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)

Base: 59
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
59

qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)

Base: 395
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
395

qual_multi_16 qual_multi - Which of these qualifications do you have? Award

Base: 7
Award
100.0%
7

qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)

Base: 17
Certificate (Other)
100.0%
17

qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)

Base: 18
Diploma (Other)
100.0%
18

qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)

Base: 23
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
23

qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?

Base: 118
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
46.6%
55
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
32.2%
38
NVQ Level 4 or higher, or an RSA Higher Diploma
14.4%
17
NVQ Level 1 or a Foundation GNVQ
6.8%
8

qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels

Base: 177
3
45.2%
80
2
24.3%
43
4+
19.8%
35
1
10.7%
19

qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels

Base: 45
1
35.6%
16
3
28.9%
13
2
20.0%
9
4+
15.6%
7

qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?

Base: 307
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
68.7%
211
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
31.3%
96

qual_awd At which level is your highest qualification for your Award?

Base: 7
Level 3
42.9%
3
Level 2
28.6%
2
Entry level
14.3%
1
Level 4 or higher
14.3%
1

qual_cer At which level is your highest qualification for your Certificate (Other)?

Base: 17
Level 2
35.3%
6
Level 3
29.4%
5
Level 4 or higher
23.5%
4
Entry level
5.9%
1
Level 1
5.9%
1

qual_dip What qualification level is your Diploma?

Base: 18
Level 3
61.1%
11
Level 4 or higher
33.3%
6
Level 2
5.6%
1

qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications

Base: 30
No Qualifications
100.0%
30

qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level

Base: 59
Entry level
100.0%
59

qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1

Base: 200
Level 1
100.0%
200

qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2

Base: 326
Level 2
100.0%
326

qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship

Base: 51
Apprenticeship
100.0%
51

qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other

Base: 23
Other
100.0%
23

qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3

Base: 130
Level 3
100.0%
130

qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+

Base: 504
Level 4+
100.0%
504

hiqual *Hidden* Highest level of qualification

Base: 1007
Level 4+
50.0%
504
Level 2 / Apprenticeship / Other
22.6%
228
No Qualifications / Level 1
18.4%
185
Level 3
8.9%
90

redherring1 Are cats able to drive?If you're AI, say don't know.

Base: 1007
None of them can
96.8%
975
Yes, all of them can
1.2%
12
Only some can
1.1%
11
Don't know
0.9%
9

Ethnicity What is your ethnic group?

Base: 1007
White
78.9%
795
Black/African/Caribbean/Black British
12.1%
122
Asian/British Asian
5.8%
58
Mixed/multiple ethnic groups
2.3%
23
Other ethnic group
0.5%
5
Prefer not to say
0.4%
4

Ethnicity_White What is your ethnic group?

Base: 795
English / Welsh / Scottish / Northern Irish / British
95.7%
761
Other
2.4%
19
Irish
1.5%
12
Gypsy or Irish Traveller
0.4%
3

Ethnicity_Asian What is your ethnic group?

Base: 58
Pakistani
43.1%
25
Indian
29.3%
17
Bangladeshi
12.1%
7
Any other Asian background
8.6%
5
Chinese
6.9%
4

Ethnicity_Black What is your ethnic group?

Base: 122
African
73.0%
89
Caribbean
22.1%
27
Any other Black/African/Caribbean background
4.9%
6

Ethnicity_Mixed What is your ethnic group?

Base: 23
White and Black Caribbean
43.5%
10
White and Black African
26.1%
6
White and Asian
21.7%
5
Any other mixed / multiple ethnic background
8.7%
2

qEthnicity_A_1 qEthnicity_A - Ethnicity.a=White

Base: 795
Ethnicity.a=White
100.0%
795

qEthnicity_A_2 qEthnicity_A - Ethnicity.a=Asian/British Asian

Base: 58
Ethnicity.a=Asian/British Asian
100.0%
58

qEthnicity_A_3 qEthnicity_A - Ethnicity.a=Black/African/Caribbean/Black British

Base: 122
Ethnicity.a=Black/African/Caribbean/Black British
100.0%
122

qEthnicity_A_4 qEthnicity_A - Ethnicity.a=Mixed/multiple ethnic groups

Base: 23
Ethnicity.a=Mixed/multiple ethnic groups
100.0%
23

qEthnicity_A_5 qEthnicity_A - Ethnicity.a=Other ethnic group

Base: 5
Ethnicity.a=Other ethnic group
100.0%
5

qEthnicity_B_1 qEthnicity_B - Ethnicity.a=White

Base: 795
Ethnicity.a=White
100.0%
795

qEthnicity_B_2 qEthnicity_B - Ethnicity.a=Asian/British Asian

Base: 58
Ethnicity.a=Asian/British Asian
100.0%
58

qEthnicity_B_3 qEthnicity_B - Ethnicity.a=Black/African/Caribbean/Black British

Base: 54
Ethnicity.a=Black/African/Caribbean/Black British
100.0%
54

qEthnicity_B_4 qEthnicity_B - Ethnicity.a=Mixed/multiple ethnic groups

Base: 23
Ethnicity.a=Mixed/multiple ethnic groups
100.0%
23

qEthnicity_B_5 qEthnicity_B - Ethnicity.a=Other ethnic group

Base: 5
Ethnicity.a=Other ethnic group
100.0%
5

Religion What is your religion?

Base: 1007
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
54.8%
552
No religion
34.9%
351
Muslim
6.5%
65
Any other religion
1.4%
14
Hindu
0.9%
9
Jewish
0.8%
8
Buddhist
0.5%
5
Sikh
0.3%
3

qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?

Base: 871
I voted in the 2016 EU referendum
77.8%
678
I did not vote in the 2016 EU referendum
19.3%
168
Don’t know
2.9%
25

eu16 How did you vote in the 2016 EU Referendum?

Base: 678
Remain
55.3%
375
Leave
43.2%
293
Can’t remember
1.5%
10

qge19 Thinking back to the General Election held on 12th December 2019, can you recall whether you voted in that election or not?

Base: 914
I voted in the 2019 General Election
78.0%
713
I did not vote in the 2019 General Election
18.6%
170
Can’t remember
3.4%
31

ge19 For which party did you vote in the 2019 General Election?

Base: 713
Labour
40.0%
285
Conservative
33.9%
242
Liberal Democrats
8.3%
59
Green Party
5.5%
39
Scottish National Party (SNP)
3.6%
26
Brexit Party
3.1%
22
Can’t remember
2.8%
20
Another party
1.0%
7
Plaid Cymru
0.6%
4
Sinn Fein
0.6%
4
Democratic Unionist Party
0.4%
3
Alliance
0.1%
1
SDLP
0.1%
1

qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?

Base: 1007
I voted in the 2024 General Election
78.1%
786
I did not vote for the 2024 General Election
19.3%
194
Can’t remember
2.7%
27

ge24 For which party did you vote in the 2024 General Election?

Base: 786
Labour
44.3%
348
Conservative
19.7%
155
Reform UK
14.5%
114
Green Party
7.3%
57
Liberal Democrats
7.0%
55
Scottish National Party (SNP)
3.2%
25
Can’t remember
1.4%
11
Another party
1.0%
8
Plaid Cymru
0.4%
3
Sinn Fein
0.4%
3
Democratic Unionist Party
0.3%
2
TUV
0.3%
2
Alliance
0.1%
1
UUP
0.1%
1
SDLP
0.1%
1

ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?

Base: 1007
10 - Certain to vote
53.9%
543
8
10.2%
103
9
9.2%
93
5
6.1%
61
0 - Would not vote
5.6%
56
7
4.6%
46
6
3.7%
37
4
2.3%
23
2
2.1%
21
3
1.7%
17
1
0.7%
7

gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?

Base: 951
Labour
25.8%
245
Reform UK
24.8%
236
Conservative
14.9%
142
Green Party
10.0%
95
Undecided
8.8%
84
Liberal Democrats
7.3%
69
Another party
2.7%
26
Scottish National Party (SNP)
2.6%
25
Plaid Cymru
1.5%
14
Sinn Fein
0.4%
4
Democratic Unionist Party
0.4%
4
Alliance
0.4%
4
SDLP
0.2%
2
TUV
0.1%
1

party_id Do you generally feel closer to one of the parties than the others? If so, which one?

Base: 1007
Labour
24.5%
247
Reform UK
20.7%
208
I don’t feel close to any political party
18.5%
186
Conservative
15.0%
151
Green Party
8.7%
88
Liberal Democrats
5.9%
59
Scottish National Party (SNP)
2.8%
28
Another party
1.4%
14
Plaid Cymru
1.0%
10
Alliance
0.5%
5
Sinn Fein
0.4%
4
Democratic Unionist Party
0.4%
4
TUV
0.2%
2
SDLP
0.1%
1

party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?

Base: 807
10 - Very close
29.0%
234
8
22.3%
180
9
14.5%
117
7
14.1%
114
6
7.3%
59
5
6.4%
52
4
3.0%
24
3
1.9%
15
2
0.7%
6
0 - Not close at all
0.5%
4
1
0.2%
2

natid_sco_1 natid_sco - What do you feel is your national identity? Scottish

Base: 53
Scottish
100.0%
53

natid_sco_2 natid_sco - What do you feel is your national identity? English

Base: 13
English
100.0%
13

natid_sco_5 natid_sco - What do you feel is your national identity? British

Base: 20
British
100.0%
20

natid_sco_6 natid_sco - What do you feel is your national identity? Other

Base: 2
Other
100.0%
2

natid_ew_1 natid_ew - How would you describe your national identity? British

Base: 571
British
100.0%
571

natid_ew_2 natid_ew - How would you describe your national identity? English

Base: 381
English
100.0%
381

natid_ew_3 natid_ew - How would you describe your national identity? Welsh

Base: 40
Welsh
100.0%
40

natid_ew_4 natid_ew - How would you describe your national identity? Scottish

Base: 14
Scottish
100.0%
14

natid_ew_5 natid_ew - How would you describe your national identity? Northern Irish

Base: 4
Northern Irish
100.0%
4

natid_ew_6 natid_ew - How would you describe your national identity? Other, write in

Base: 38
Other, write in
100.0%
38

personal_issues_1 personal_issues - Which three issues facing the country have the most personal impact on you? Cost of living

Base: 690
Cost of living
100.0%
690

personal_issues_2 personal_issues - Which three issues facing the country have the most personal impact on you? Health and the NHS

Base: 414
Health and the NHS
100.0%
414

personal_issues_3 personal_issues - Which three issues facing the country have the most personal impact on you? Immigration

Base: 225
Immigration
100.0%
225

personal_issues_4 personal_issues - Which three issues facing the country have the most personal impact on you? The economy generally

Base: 316
The economy generally
100.0%
316

personal_issues_5 personal_issues - Which three issues facing the country have the most personal impact on you? Crime

Base: 159
Crime
100.0%
159

personal_issues_6 personal_issues - Which three issues facing the country have the most personal impact on you? Housing

Base: 165
Housing
100.0%
165

personal_issues_7 personal_issues - Which three issues facing the country have the most personal impact on you? Environment/Climate Change

Base: 115
Environment/Climate Change
100.0%
115

personal_issues_8 personal_issues - Which three issues facing the country have the most personal impact on you? Pensions

Base: 136
Pensions
100.0%
136

personal_issues_9 personal_issues - Which three issues facing the country have the most personal impact on you? Energy

Base: 203
Energy
100.0%
203

personal_issues_10 personal_issues - Which three issues facing the country have the most personal impact on you? Jobs

Base: 151
Jobs
100.0%
151

personal_issues_11 personal_issues - Which three issues facing the country have the most personal impact on you? Welfare benefits

Base: 130
Welfare benefits
100.0%
130

personal_issues_12 personal_issues - Which three issues facing the country have the most personal impact on you? Education

Base: 93
Education
100.0%
93

personal_issues_13 personal_issues - Which three issues facing the country have the most personal impact on you? Defence

Base: 75
Defence
100.0%
75

personal_issues_14 personal_issues - Which three issues facing the country have the most personal impact on you? Foreign Policy

Base: 45
Foreign Policy
100.0%
45

personal_issues_15 personal_issues - Which three issues facing the country have the most personal impact on you? Transport

Base: 59
Transport
100.0%
59

personal_issues_16 personal_issues - Which three issues facing the country have the most personal impact on you? Culture

Base: 45
Culture
100.0%
45

best_pm Which of the following party leaders would make the best Prime Minister?

Base: 1007
Keir Starmer
31.4%
316
Don't know
26.5%
267
Kemi Badenoch
21.1%
212
Nigel Farage
21.1%
212

leaderlike_1 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Kemi Badenoch

Base: 1007
Neither like nor dislike
24.7%
249
Somewhat like
24.0%
242
Strongly like
16.1%
162
Somewhat dislike
14.1%
142
Strongly dislike
13.3%
134
Don’t know
4.1%
41
Have not heard of
3.7%
37

leaderlike_2 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Keir Starmer

Base: 1007
Strongly dislike
31.4%
316
Somewhat like
19.5%
196
Neither like nor dislike
15.7%
158
Somewhat dislike
15.6%
157
Strongly like
14.8%
149
Don’t know
2.1%
21
Have not heard of
1.0%
10

leaderlike_3 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Ed Davey

Base: 1007
Neither like nor dislike
33.4%
336
Somewhat like
22.5%
227
Somewhat dislike
12.8%
129
Strongly dislike
11.4%
115
Strongly like
7.7%
78
Have not heard of
6.9%
69
Don’t know
5.3%
53

leaderlike_4 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Nigel Farage

Base: 1007
Strongly dislike
30.4%
306
Somewhat like
22.8%
230
Neither like nor dislike
17.6%
177
Strongly like
17.0%
171
Somewhat dislike
9.1%
92
Don’t know
2.0%
20
Have not heard of
1.1%
11

leaderlike_5 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Zack Polanski

Base: 1007
Neither like nor dislike
30.8%
310
Strongly dislike
20.5%
206
Somewhat like
15.8%
159
Somewhat dislike
11.3%
114
Strongly like
10.0%
101
Have not heard of
6.7%
67
Don’t know
5.0%
50

redherring2 Which of the below is yellow?

Base: 1007
Lemon
98.5%
992
Spinach
0.8%
8
Strawberry
0.4%
4
Raspberry
0.3%
3

ltv_parties_1 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Conservative

Base: 1007
0 - Very unlikely
23.6%
238
5
10.2%
103
10 - Very likely
9.9%
100
4
8.1%
82
8
8.0%
81
6
7.7%
78
3
7.5%
76
7
7.5%
76
9
6.9%
69
2
5.6%
56
1
4.8%
48

ltv_parties_2 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Labour

Base: 1007
0 - Very unlikely
30.4%
306
10 - Very likely
15.1%
152
8
8.9%
90
5
8.6%
87
6
6.9%
69
4
5.5%
55
3
5.4%
54
9
5.3%
53
2
4.9%
49
7
4.9%
49
1
4.3%
43

ltv_parties_3 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Liberal Democrats

Base: 1007
0 - Very unlikely
23.1%
233
5
16.3%
164
4
8.9%
90
3
7.8%
79
7
7.6%
77
6
7.4%
75
2
7.0%
70
8
7.0%
70
10 - Very likely
5.2%
52
1
4.9%
49
9
4.8%
48

ltv_parties_4 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Reform UK

Base: 1007
0 - Very unlikely
32.3%
325
10 - Very likely
14.3%
144
5
8.9%
90
8
8.2%
83
9
7.1%
71
7
6.7%
67
6
5.6%
56
4
5.0%
50
3
4.3%
43
1
4.0%
40
2
3.8%
38

ltv_parties_5 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Green Party

Base: 1007
0 - Very unlikely
28.2%
284
5
11.8%
119
10 - Very likely
8.7%
88
4
8.4%
85
7
8.2%
83
3
7.5%
76
2
6.0%
60
6
5.8%
58
8
5.4%
54
1
5.2%
52
9
4.8%
48

ltv_parties_6 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Scottish National Party

Base: 73
0 - Very unlikely
26.0%
19
10 - Very likely
23.3%
17
6
11.0%
8
8
8.2%
6
5
6.8%
5
7
6.8%
5
3
5.5%
4
9
5.5%
4
4
4.1%
3
1
1.4%
1
2
1.4%
1

ltv_parties_7 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Plaid Cymru

Base: 52
10 - Very likely
19.2%
10
0 - Very unlikely
17.3%
9
6
13.5%
7
5
11.5%
6
8
9.6%
5
1
5.8%
3
7
5.8%
3
9
5.8%
3
2
3.8%
2
3
3.8%
2
4
3.8%
2

dq22_1 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for the UK economyImmigration is bad for the UK economy

Base: 1007
Statement 2 is closest to my view
51.5%
519
Statement 1 is closest to my view
48.5%
488

dq22_2 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for UK culture and way of lifeImmigration is bad for UK culture and way of life

Base: 1007
Statement 2 is closest to my view
52.0%
524
Statement 1 is closest to my view
48.0%
483

dq22_3 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for public services such as schools and the NHSImmigration is bad for public services such as schools and the NHS

Base: 1007
Statement 2 is closest to my view
51.3%
517
Statement 1 is closest to my view
48.7%
490

dq22_4 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for life in the UK overallImmigration is bad for life in the UK overall

Base: 1007
Statement 2 is closest to my view
52.7%
531
Statement 1 is closest to my view
47.3%
476

dq14_1 dq14 - For each of the pairs of statements below, please indicate which statement reflects your own view more: 1. The government should take primary responsibility for solving society’s problems, even if that limits what individuals and communities c

Base: 1007
Statement 1 reflects my view somewhat
33.7%
339
Statement 2 reflects my view somewhat
31.5%
317
Statement 1 reflects my view strongly
23.9%
241
Statement 2 reflects my view strongly
10.9%
110

dq14_2 dq14 - For each of the pairs of statements below, please indicate which statement reflects your own view more: 1. The UK benefits from allowing more immigration, even if that changes the make-up of communities. 2. The UK should reduce immigration, even

Base: 1007
Statement 2 reflects my view somewhat
30.1%
303
Statement 2 reflects my view strongly
26.7%
269
Statement 1 reflects my view somewhat
25.3%
255
Statement 1 reflects my view strongly
17.9%
180

dq12 On the scale below (1-4), where would you place yourself between these two statements?

Base: 1007
3
27.7%
279
4 - Too much diversity of cultures and backgrounds weakens a country’s unity
25.4%
256
2
25.2%
254
1 - Diversity of cultures and backgrounds makes a country stronger
21.6%
218

dq17 In the future, do you think AI technologies are more likely to…

Base: 1007
Somewhat improve working conditions
23.4%
236
Somewhat worsen working conditions
22.9%
231
Greatly worsen working conditions and weaken workers’ rights
20.7%
208
Make little difference either way
20.3%
204
Greatly improve working conditions and strengthen workers’ rights
12.7%
128

q38d_1 The government has admitted that the Windrush generation were victims of a major state injustice, and in 2019 the Windrush compensation scheme was established. Victims of other major scandals such as the Post Office Horizon and Infected Blood

Base: 1007
The government should provide the same free legal support to Windrush families
60.0%
604
The government should not provide the same free legal support to Windrush families
21.6%
218
Don’t know
18.4%
185

Q1S How likely, if at all, is your household to purchase a vehicle within the next five years?

Base: 1007
Fairly likely
43.7%
440
Very likely
38.8%
391
Not that likely
17.5%
176

Q1S2 How likely, if at all, would you or someone in your household be to consider purchasing an electric vehicle (EV) in the future?

Base: 1007
Fairly likely
31.7%
319
Very likely
27.3%
275
Not that likely
22.1%
223
Not at all likely
14.5%
146
Don't know
4.4%
44

q2 When do you think you are most likely to get an electric vehicle (EV), if at all?

Base: 1007
In 3–5 years
28.6%
288
I do not expect to get an electric vehicle
21.2%
213
In 1–2 years
18.5%
186
More than 5 years from now
16.8%
169
Don't know
8.0%
81
Within the next 12 months
7.0%
70

q3_1 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? The upfront cost of the vehicle

Base: 389
The upfront cost of the vehicle
100.0%
389

q3_2 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Concerns about public charging availability or reliability

Base: 264
Concerns about public charging availability or reliability
100.0%
264

q3_3 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Concerns about home charging (e.g. installation, cost or practicality)

Base: 293
Concerns about home charging (e.g. installation, cost or practicality)
100.0%
293

q3_4 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Concerns about electricity running costs

Base: 288
Concerns about electricity running costs
100.0%
288

q3_5 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Concerns about vehicle range

Base: 230
Concerns about vehicle range
100.0%
230

q3_6 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Not understanding how EV charging works

Base: 94
Not understanding how EV charging works
100.0%
94

q3_7 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Not having off-street parking at home

Base: 140
Not having off-street parking at home
100.0%
140

q3_8 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Concern that the technology is changing too quickly

Base: 173
Concern that the technology is changing too quickly
100.0%
173

q3_9 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Concerns about battery life or battery replacement costs

Base: 303
Concerns about battery life or battery replacement costs
100.0%
303

q3_10 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Uncertainty about government policy or incentives for EVs

Base: 163
Uncertainty about government policy or incentives for EVs
100.0%
163

q3_11 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Concerns about the resale value of electric vehicles

Base: 157
Concerns about the resale value of electric vehicles
100.0%
157

q3_12 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Preference for petrol or diesel vehicles

Base: 201
Preference for petrol or diesel vehicles
100.0%
201

q3_13 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Other (please specify)

Base: 31
Other (please specify)
100.0%
31

q3_14 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Nothing is holding me back

Base: 83
Nothing is holding me back
100.0%
83

q3_15 q3 - Which of the following, if any, are currently holding you back from getting an electric vehicle (EV)? Don't know

Base: 19
Don't know
100.0%
19

q4 Before today, were you aware that many EV drivers who can charge at home may save money on their running costs (e.g. over £1,000 on average) compared with driving a petrol or diesel car?

Base: 1007
I had heard this, but did not know much about it
33.2%
334
Yes, I was aware
32.8%
330
No, I was not aware
31.7%
319
Don't know
2.4%
24

q4b Would knowing that home charging could reduce your running costs make you more or less likely to consider an electric vehicle, if at all?

Base: 1007
No difference
37.6%
379
Somewhat more likely
30.2%
304
Much more likely
19.0%
191
Somewhat less likely
6.6%
66
Much less likely
3.9%
39
Don't know
2.8%
28

q5 Before today, had you heard of smart charging for electric vehicles (EV charging)?

Base: 1007
Yes, but I do not know much about it
41.5%
418
Yes, and I understand what it means
29.0%
292
No, I had not heard of it
26.5%
267
Don't know
3.0%
30

q6 Smart charging means your EV charger automatically chooses the best times to charge your car — usually when electricity is cheaper, cleaner, or when there is less pressure on the electricity grid. This is different than just having cheaper perio

Base: 1007
Fairly appealing
40.3%
406
Very appealing
34.2%
344
Not very appealing
12.2%
123
Not at all appealing
7.7%
78
Don't know
5.6%
56

q7 Before today, were you aware that some EV drivers may be able to earn savings or earn extra financial rewards by plugging in at home and allowing their charger to manage charging at better times?

Base: 1007
No, I was not aware
41.5%
418
I had heard something about this, but did not know much
27.9%
281
Yes, I was aware
27.3%
275
Don't know
3.3%
33

q8_1 q8 - What level of monthly financial reward would you expect for your EV charging to be managed automatically? £ - per month

Base: 534
£ - per month
100.0%
534

q8_2 q8 - What level of monthly financial reward would you expect for your EV charging to be managed automatically? Don't know

Base: 473
Don't know
100.0%
473

q9 Would this type of extra financial reward influence your decision to get an electric vehicle (EV)?

Base: 1007
This type of extra financial reward would make no difference in my likelihood to get an EV
38.0%
383
This type of extra financial reward would make me more likely to get an EV
37.4%
377
Don't know
14.1%
142
This type of extra financial reward would make me less likely to get an EV
10.4%
105

q10_1 q10 - Which of the following would you prefer if you took part in smart charging, if any? Lower electricity bills

Base: 345
Lower electricity bills
100.0%
345

q10_2 q10 - Which of the following would you prefer if you took part in smart charging, if any? Cash payments

Base: 230
Cash payments
100.0%
230

q10_3 q10 - Which of the following would you prefer if you took part in smart charging, if any? Credit on my energy account

Base: 228
Credit on my energy account
100.0%
228

q10_4 q10 - Which of the following would you prefer if you took part in smart charging, if any? Gift cards or vouchers

Base: 87
Gift cards or vouchers
100.0%
87

q10_5 q10 - Which of the following would you prefer if you took part in smart charging, if any? Rewards such as free coffee or cinema tickets

Base: 85
Rewards such as free coffee or cinema tickets
100.0%
85

q10_6 q10 - Which of the following would you prefer if you took part in smart charging, if any? A guaranteed minimum annual reward

Base: 138
A guaranteed minimum annual reward
100.0%
138

q10_7 q10 - Which of the following would you prefer if you took part in smart charging, if any? A lower upfront cost for the EV charger

Base: 181
A lower upfront cost for the EV charger
100.0%
181

q10_8 q10 - Which of the following would you prefer if you took part in smart charging, if any? Access to a cheaper EV charging tariff

Base: 198
Access to a cheaper EV charging tariff
100.0%
198

q10_9 q10 - Which of the following would you prefer if you took part in smart charging, if any? I would not be interested in any of these

Base: 80
I would not be interested in any of these
100.0%
80

q10_10 q10 - Which of the following would you prefer if you took part in smart charging, if any? Don't know

Base: 57
Don't know
100.0%
57

q11 If you could save on energy costs or earn financial rewards, how comfortable or uncomfortable would you be with your EV charging being managed automatically, as long as you stayed in control?

Base: 1007
Somewhat comfortable
42.6%
429
Very comfortable
28.2%
284
Somewhat uncomfortable
12.2%
123
Don't know
10.7%
108
Very uncomfortable
6.3%
63

q12_1 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Being able to set when I need the car ready

Base: 280
Being able to set when I need the car ready
100.0%
280

q12_2 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Being able to override the schedule at any time

Base: 276
Being able to override the schedule at any time
100.0%
276

q12_3 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? A guarantee that the car will have enough charge when needed

Base: 365
A guarantee that the car will have enough charge when needed
100.0%
365

q12_4 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Clear information on how much money I am saving or earning

Base: 322
Clear information on how much money I am saving or earning
100.0%
322

q12_5 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Being able to see a record of my charging events and savings

Base: 276
Being able to see a record of my charging events and savings
100.0%
276

q12_6 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Knowing who is managing the charging

Base: 203
Knowing who is managing the charging
100.0%
203

q12_7 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Knowing my data is secure

Base: 277
Knowing my data is secure
100.0%
277

q12_8 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Knowing it will not affect my car battery

Base: 278
Knowing it will not affect my car battery
100.0%
278

q12_9 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Knowing I can cancel or opt out at any time

Base: 287
Knowing I can cancel or opt out at any time
100.0%
287

q12_10 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Knowing it helps reduce pressure on the electricity grid

Base: 188
Knowing it helps reduce pressure on the electricity grid
100.0%
188

q12_11 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Knowing it helps use cleaner electricity

Base: 226
Knowing it helps use cleaner electricity
100.0%
226

q12_12 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Nothing would make me comfortable with this

Base: 74
Nothing would make me comfortable with this
100.0%
74

q12_13 q12 - Which of the following would make you more comfortable with your EV charging being managed automatically, if any? Don't know

Base: 64
Don't know
100.0%
64

q13 Smart charging can help charge EVs at times when electricity is cleaner or when there is less pressure on the local electricity grid. This can help make better use of renewable energy and reduce pressure on the energy system.Would knowing this ma

Base: 1007
Somewhat more interested
33.2%
334
No difference
31.3%
315
Much more interested
19.8%
199
Somewhat less interested
6.2%
62
Much less interested
5.3%
53
Don't know
4.4%
44

q14a Before today, had you heard of vehicle-to-home (V2H) technology — the ability for your electric vehicle battery to charge overnight at cheap rates, then discharge electricity back to your home when energy is most expensive?

Base: 1007
No, I had not heard of it
44.2%
445
Yes, but I do not know much about it
26.4%
266
Yes, and I understand what it means
23.4%
236
Don't know
6.0%
60

q14b Before today, had you heard of vehicle-to-grid (V2G) technology — the ability for your electric vehicle battery to send electricity back to the national grid, earning you payments while helping to balance energy supply and demand?

Base: 1007
No, I had not heard of it
47.8%
481
Yes, but I do not know much about it
25.1%
253
Yes, and I understand what it means
22.3%
225
Don't know
4.8%
48

q15_1 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? Financial benefit (e.g. saving money, earning rewards)

Base: 404
Financial benefit (e.g. saving money, earning rewards)
100.0%
404

q15_2 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? Knowing my car will always be charged and ready when I need it

Base: 396
Knowing my car will always be charged and ready when I need it
100.0%
396

q15_3 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? Simple, easy technology that requires no ongoing effort from me

Base: 198
Simple, easy technology that requires no ongoing effort from me
100.0%
198

q15_4 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? Helping reduce pressure on the electricity grid

Base: 168
Helping reduce pressure on the electricity grid
100.0%
168

q15_5 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? Helping use cleaner electricity

Base: 149
Helping use cleaner electricity
100.0%
149

q15_6 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? Being able to stay in control and override when needed

Base: 192
Being able to stay in control and override when needed
100.0%
192

q15_7 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? None of these

Base: 108
None of these
100.0%
108

q15_8 q15 - Which two of the following would be most likely to encourage you to use smart charging if you had an electric vehicle, if any? Don't know

Base: 48
Don't know
100.0%
48

q16_1 q16 - Who would you trust most to manage smart charging for your electric vehicle, if any? My energy supplier

Base: 355
My energy supplier
100.0%
355

q16_2 q16 - Who would you trust most to manage smart charging for your electric vehicle, if any? My EV charger brand or manufacturer

Base: 278
My EV charger brand or manufacturer
100.0%
278

q16_3 q16 - Who would you trust most to manage smart charging for your electric vehicle, if any? My car manufacturer

Base: 224
My car manufacturer
100.0%
224

q16_4 q16 - Who would you trust most to manage smart charging for your electric vehicle, if any? A specialist smart charging provider

Base: 240
A specialist smart charging provider
100.0%
240

q16_5 q16 - Who would you trust most to manage smart charging for your electric vehicle, if any? The electricity network operator

Base: 235
The electricity network operator
100.0%
235

q16_6 q16 - Who would you trust most to manage smart charging for your electric vehicle, if any? I would not trust any organisation to manage this

Base: 139
I would not trust any organisation to manage this
100.0%
139

q16_7 q16 - Who would you trust most to manage smart charging for your electric vehicle, if any? Don't know

Base: 128
Don't know
100.0%
128

q17 Has the information about home charging, smart charging, savings and rewards in this survey made you more or less likely to consider getting an electric vehicle (EV) in future, if at all?

Base: 1007
My view has not changed
35.0%
352
I am somewhat more likely to consider getting an electric vehicle
26.5%
267
I am much more likely to consider getting an electric vehicle
17.6%
177
I am much less likely to consider getting an electric vehicle
9.6%
97
I am somewhat less likely to consider getting an electric vehicle
8.1%
82
Don't know
3.2%
32

p1_1 p1 - What type of vehicle do you currently drive or have regular access to? Petrol car

Base: 518
Petrol car
100.0%
518

p1_2 p1 - What type of vehicle do you currently drive or have regular access to? Diesel car

Base: 206
Diesel car
100.0%
206

p1_3 p1 - What type of vehicle do you currently drive or have regular access to? Petrol-electric hybrid (including mild hybrid)

Base: 145
Petrol-electric hybrid (including mild hybrid)
100.0%
145

p1_4 p1 - What type of vehicle do you currently drive or have regular access to? Plug-in hybrid electric vehicle (PHEV)

Base: 110
Plug-in hybrid electric vehicle (PHEV)
100.0%
110

p1_5 p1 - What type of vehicle do you currently drive or have regular access to? Battery electric vehicle (BEV)

Base: 108
Battery electric vehicle (BEV)
100.0%
108

p1_6 p1 - What type of vehicle do you currently drive or have regular access to? Other (e.g. motorbike, van)

Base: 8
Other (e.g. motorbike, van)
100.0%
8

p1_7 p1 - What type of vehicle do you currently drive or have regular access to? I do not currently drive

Base: 98
I do not currently drive
100.0%
98

p1_8 p1 - What type of vehicle do you currently drive or have regular access to? Prefer not to say

Base: 8
Prefer not to say
100.0%
8

p1b How many vehicles do you have access to in your household?

Base: 1007
1
53.4%
538
2
29.5%
297
None
10.0%
101
3 or more
6.3%
63
Prefer not to say
0.8%
8

evo1 How do you mainly charge your electric vehicle at home?

Base: 108
I plug in as soon as I get home — charging starts immediately
34.3%
37
My charger automatically finds the cheapest or greenest times to charge, without me doing anything
22.2%
24
I use a timer or app to set a specific time for charging to start
19.4%
21
A company manages my charging automatically on my behalf
12.0%
13
I do not charge at home
12.0%
13

evo2 Are you currently on an EV-specific smart charging tariff (for example Intelligent Octopus, OVO Drive, or a similar product from your energy supplier)?

Base: 108
Yes, I am on an EV-specific smart charging tariff
50.0%
54
No, I am on a standard tariff or Economy 7
27.8%
30
I'm not sure what tariff I'm on
14.8%
16
Don't know
7.4%
8

evo3 Which of the following best describes how you chose your current home charging setup?

Base: 108
I researched the options and actively chose what works best for me
31.5%
34
My energy supplier set it up for me
31.5%
34
I just plug in as needed — I haven't really thought about it
24.1%
26
My installer set it up and I have not changed it
13.0%
14

P3 Which of the following best describes your parking situation at home?

Base: 1007
I have a private driveway, garage, or dedicated off-street parking
71.8%
723
I do not have off-street parking at home
21.6%
218
It varies or I am not sure
4.6%
46
Prefer not to say
2.0%
20

HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:

Base: 1007
I am a human
99.1%
998
I am not a human
0.4%
4
Don't know
0.4%
4
Refuse to say
0.1%
1

SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.

Base: 179
100.0%
179

SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback

Base: 827
No feedback
100.0%
827

QStatus *Hidden* to store all statuses for tracking and ease of redirecting.

Base: 1006
Completed
100.0%
1006