Topline — 2026-04-21-GP-02 Supporters

10184 respondents · Unweighted · 153 questions · generated 2026-09-21 13:09 UTC

Provisional: live fieldwork, 10184 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Device_1 Device - HIDDEN QUESTION TO STORE: Store device type Desktop

Base: 4415

Desktop

100.0%

4415

Device_2 Device - HIDDEN QUESTION TO STORE: Store device type Mobile

Base: 5769

Mobile

100.0%

5769

GPGQ_1_1 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? The government should redistribute income from the better off to the worse off.

Base: 10184

Strongly agree

45.7%

4653

Somewhat agree

35.2%

3580

Neither agree nor disagree

8.9%

906

Somewhat disagree

6.8%

690

Strongly disagree

3.5%

355

GPGQ_1_2 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? It is the government’s responsibility to provide a job for everyone who wants one.

Base: 10184

Somewhat agree

33.0%

3359

Neither agree nor disagree

25.1%

2554

Somewhat disagree

20.1%

2049

Strongly agree

15.4%

1570

Strongly disagree

6.4%

652

GPGQ_1_3 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? Major public services and industries should be owned by the state.

Base: 10184

Strongly agree

53.9%

5494

Somewhat agree

31.4%

3196

Neither agree nor disagree

7.9%

805

Somewhat disagree

4.2%

430

Strongly disagree

2.5%

259

GPGQ_2 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closest to your view?

Base: 10184

1 - Multiculturalism benefits our national identity

60.9%

6201

23.3%

2373

7.9%

806

4 - Multiculturalism threatens our national identity

7.9%

804

GPGQ_3 How important is the issue of climate change to you personally?

Base: 10184

Extremely important

77.3%

7873

Very important

17.9%

1828

Somewhat important

3.5%

359

Not that important

0.8%

Not at all important

0.4%

GPGQ_4 How much do you think climate change will harm you personally?

Base: 10184

A great deal

49.2%

5012

A moderate amount

39.2%

3990

Only a little

10.4%

1055

Not at all

1.2%

127

GPGQ_5 How much do you think climate change will harm future generations of people?

Base: 10184

A great deal

95.5%

9723

A moderate amount

3.3%

334

Only a little

0.8%

Not at all

0.5%

GPGQ_6 How worried are you about nature loss and the environment?

Base: 10184

Very worried

92.7%

9443

Somewhat worried

6.9%

706

Not very worried

0.2%

Not at all worried

0.1%

GPGQ_7 How much do you think harm to nature and the environment will affect you personally?

Base: 10184

A great deal

59.9%

6096

A moderate amount

32.9%

3346

Only a little

6.8%

696

Not at all

0.5%

GPGQ_8 How much do you think harm to nature and the environment will affect future generations of people?

Base: 10184

A great deal

96.4%

9819

A moderate amount

3.0%

310

Only a little

0.3%

Not at all

0.2%

q51_1 q51 - Thinking about climate, how important, if at all, are the following statements to you? Taking action on climate change by accelerating the transition to renewable energy to reduce emissions

Base: 10184

Very important

86.1%

8768

Fairly important

11.3%

1147

Not very important

1.2%

123

Not at all important

0.8%

Don’t know

0.6%

q51_2 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making fossil fuel companies pay for climate damage and fund the transition to renewable energy

Base: 10184

Very important

81.4%

8289

Fairly important

14.1%

1434

Not very important

2.2%

226

Don’t know

1.2%

121

Not at all important

1.1%

114

q51_3 q51 - Thinking about climate, how important, if at all, are the following statements to you? Ensuring progress on the transition to renewable energy isn’t undermined by fossil fuel companies who profit from keeping the UK reliant on fossil fuels

Base: 10184

Very important

87.3%

8892

Fairly important

8.4%

853

Not very important

1.8%

181

Don’t know

1.5%

151

Not at all important

1.1%

107

q51_4 q51 - Thinking about climate, how important, if at all, are the following statements to you? Improving access to public transport by expanding access to buses and trains.

Base: 10184

Very important

71.8%

7312

Fairly important

24.3%

2476

Not very important

3.0%

310

Don’t know

0.5%

Not at all important

0.4%

q51_5 q51 - Thinking about climate, how important, if at all, are the following statements to you? Expanding subsidies for electrical vehicles

Base: 10184

Fairly important

43.9%

4468

Very important

30.9%

3148

Not very important

15.6%

1589

Don’t know

5.1%

522

Not at all important

4.5%

457

q51_6 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making it cheaper to install electric heat pumps to replace gas boilers

Base: 10184

Very important

53.7%

5473

Fairly important

34.8%

3544

Not very important

6.0%

613

Don’t know

3.4%

346

Not at all important

2.0%

208

q52_1 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting ocean habitats and marine biodiversity

Base: 10184

Very important

95.7%

9747

Fairly important

4.1%

420

Not very important

0.1%

Don’t know

0.0%

Not at all important

0.0%

q52_2 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Preventing deep sea mining due to its potential for environmental harm

Base: 10184

Very important

88.5%

9016

Fairly important

9.6%

977

Not very important

0.9%

Don’t know

0.8%

Not at all important

0.2%

q52_3 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting and restoring nature and wildlife on UK land

Base: 10184

Very important

91.0%

9265

Fairly important

8.5%

862

Not very important

0.3%

Don’t know

0.1%

Not at all important

0.1%

q52_4 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing the use of agricultural chemicals that are harming nature and wildlife

Base: 10184

Very important

91.1%

9276

Fairly important

8.2%

837

Not very important

0.4%

Don’t know

0.2%

Not at all important

0.1%

q52_5 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing plastic production and plastic pollution

Base: 10184

Very important

91.6%

9326

Fairly important

7.9%

804

Not very important

0.3%

Not at all important

0.1%

Don’t know

0.1%

q52_6 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Stopping the Amazon rainforest being destroyed by industries like agriculture or illegal mining

Base: 10184

Very important

96.2%

9796

Fairly important

3.6%

370

Not very important

0.1%

Don’t know

0.1%

Not at all important

0.0%

q52_7 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Supporting farmers to switch to nature-friendly farming methods

Base: 10184

Very important

84.4%

8600

Fairly important

14.5%

1472

Not very important

0.7%

Don’t know

0.3%

Not at all important

0.1%

q53_1 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Protecting the right to protest and preventing restrictions that limit peaceful demonstration

Base: 10184

Very important

82.1%

8359

Fairly important

15.7%

1603

Not very important

1.4%

147

Don’t know

0.4%

Not at all important

0.3%

q53_2 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Opposing war because of its human and environmental impacts

Base: 10184

Very important

84.2%

8580

Fairly important

12.7%

1296

Not very important

1.6%

163

Don’t know

1.1%

108

Not at all important

0.4%

q53_3 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Reducing the influence that billionaires and large companies have over political decisions and democratic processes

Base: 10184

Very important

93.5%

9526

Fairly important

5.3%

540

Not very important

0.7%

Don’t know

0.3%

Not at all important

0.2%

GPGQ_9_1 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

Base: 10183

Already support

77.8%

7925

Would consider supporting

19.7%

2002

Would not consider supporting

2.5%

256

GPGQ_9_2 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

Base: 10183

Would consider supporting

53.0%

5392

Already support

33.8%

3438

Would not consider supporting

13.3%

1353

GPGQ_9_3 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

Base: 10183

Would consider supporting

49.3%

5020

Would not consider supporting

38.7%

3945

Already support

12.0%

1218

GPGQ_9_4 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

Base: 10183

Would consider supporting

53.0%

5402

Already support

28.7%

2925

Would not consider supporting

18.2%

1856

GPGQ_10_1 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Greenpeace

Base: 10184

A great deal

67.5%

6871

Quite a lot

29.0%

2955

Not much

1.6%

165

Don’t know

1.0%

104

Very little

0.6%

Not at all

0.3%

GPGQ_10_2 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. WWF

Base: 10184

A great deal

45.9%

4679

Quite a lot

39.1%

3985

Don’t know

6.2%

635

Not much

5.9%

602

Very little

1.9%

192

Not at all

0.9%

GPGQ_10_3 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Extinction Rebellion

Base: 10184

Quite a lot

34.0%

3466

Not much

20.9%

2132

Don’t know

19.5%

1988

A great deal

11.7%

1189

Very little

7.1%

726

Not at all

6.7%

683

GPGQ_10_4 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Amnesty International

Base: 10184

A great deal

47.4%

4828

Quite a lot

33.0%

3365

Don’t know

9.5%

966

Not much

6.3%

638

Very little

2.0%

208

Not at all

1.8%

179

GPGQ_11_1 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Sign a petition about their cause

Base: 9137

Sign a petition about their cause

100.0%

9137

GPGQ_11_2 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Contact an MP or other elected official about an issue related to the charity’s work

Base: 7100

Contact an MP or other elected official about an issue related to the charity’s work

100.0%

7100

GPGQ_11_3 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Take part in or organise a fundraiser

Base: 1140

Take part in or organise a fundraiser

100.0%

1140

GPGQ_11_4 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Take part in a protest or demonstration about their cause

Base: 3320

Take part in a protest or demonstration about their cause

100.0%

3320

GPGQ_11_5 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Share their work online or on social media

Base: 4116

Share their work online or on social media

100.0%

4116

GPGQ_11_6 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Talk to others in person about the charity or its cause

Base: 3215

Talk to others in person about the charity or its cause

100.0%

3215

GPGQ_11_7 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Learn more about the charity’s issue

Base: 3764

Learn more about the charity’s issue

100.0%

3764

GPGQ_11_8 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Volunteer time or skills

Base: 2003

Volunteer time or skills

100.0%

2003

GPGQ_11_9 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Joining a local group to campaign in my area

Base: 1879

Joining a local group to campaign in my area

100.0%

1879

GPGQ_11_10 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Other (please specify):

Base: 271

Other (please specify):

100.0%

271

GPGQ_11_11 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? None of these

Base: 164

None of these

100.0%

164

q62_1 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? A one-off donation

Base: 4258

A one-off donation

100.0%

4258

q62_2 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? A Direct Debit or standing order

Base: 3779

A Direct Debit or standing order

100.0%

3779

q62_3 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Sponsor someone else by taking part in a fundraising activity

Base: 2728

Sponsor someone else by taking part in a fundraising activity

100.0%

2728

q62_4 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Buy charity merchandise

Base: 4054

Buy charity merchandise

100.0%

4054

q62_5 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Buy a charity lottery or raffle ticket

Base: 3363

Buy a charity lottery or raffle ticket

100.0%

3363

q62_6 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Take part in or organise a fundraiser (e.g. a charity event or sponsored activity)

Base: 1307

Take part in or organise a fundraiser (e.g. a charity event or sponsored activity)

100.0%

1307

q62_7 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Other (please specify):

Base: 664

Other (please specify):

100.0%

664

q62_8 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? None of these

Base: 1056

None of these

100.0%

1056

GPGQ_12_1 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Determined

Base: 10184

Describes very well

81.2%

8269

Describes somewhat well

15.1%

1542

Neither well nor badly

1.9%

194

Don’t know

1.3%

137

Describes somewhat badly

0.3%

Describes very badly

0.1%

GPGQ_12_2 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Bold

Base: 10184

Describes very well

69.7%

7095

Describes somewhat well

22.5%

2291

Neither well nor badly

4.9%

494

Don’t know

2.0%

207

Describes somewhat badly

0.7%

Describes very badly

0.2%

GPGQ_12_3 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Responsive

Base: 10184

Describes very well

55.1%

5612

Describes somewhat well

30.0%

3058

Neither well nor badly

7.8%

796

Don’t know

6.1%

617

Describes somewhat badly

0.7%

Describes very badly

0.3%

GPGQ_12_4 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Inspiring

Base: 10184

Describes very well

64.3%

6547

Describes somewhat well

27.8%

2835

Neither well nor badly

5.5%

562

Don’t know

1.4%

146

Describes somewhat badly

0.6%

Describes very badly

0.3%

GPGQ_12_5 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Practical

Base: 10184

Describes very well

45.4%

4624

Describes somewhat well

36.4%

3711

Neither well nor badly

11.1%

1127

Don’t know

5.2%

525

Describes somewhat badly

1.6%

159

Describes very badly

0.4%

GPGQ_12_6 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Empowering

Base: 10184

Describes very well

43.8%

4464

Describes somewhat well

35.7%

3640

Neither well nor badly

13.3%

1355

Don’t know

5.2%

529

Describes somewhat badly

1.4%

140

Describes very badly

0.5%

GPGQ_12_7 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Supportive

Base: 10184

Describes very well

43.9%

4470

Describes somewhat well

33.3%

3396

Neither well nor badly

13.9%

1420

Don’t know

7.5%

764

Describes somewhat badly

1.1%

113

Describes very badly

0.2%

GPGQ_12_8 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Professional

Base: 10184

Describes very well

51.4%

5231

Describes somewhat well

33.4%

3406

Neither well nor badly

9.4%

956

Don’t know

4.2%

429

Describes somewhat badly

1.3%

131

Describes very badly

0.3%

GPGQ_12_9 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Caring

Base: 10184

Describes very well

65.7%

6689

Describes somewhat well

24.9%

2540

Neither well nor badly

6.1%

620

Don’t know

2.3%

239

Describes somewhat badly

0.7%

Describes very badly

0.2%

GPGQ_12_10 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Traditional

Base: 10184

Neither well nor badly

35.6%

3624

Describes somewhat badly

18.9%

1923

Describes somewhat well

18.3%

1860

Describes very well

12.2%

1244

Don’t know

9.3%

943

Describes very badly

5.8%

590

q70_1 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Doing scientific research (e.g. testing pollution levels, analysing data)

Base: 10184

Very interested

52.1%

5303

Fairly interested

27.3%

2784

Not very interested

10.4%

1056

Not at all interested

5.5%

564

Don't know

4.7%

477

q70_2 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing environmental harm (e.g. uncovering illegal dumping)

Base: 10184

Very interested

64.8%

6601

Fairly interested

22.0%

2242

Not very interested

6.2%

635

Don't know

3.8%

388

Not at all interested

3.1%

318

q70_3 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Creating eye-catching visuals and displays (e.g. large banners, projections)

Base: 10184

Fairly interested

35.6%

3622

Not very interested

25.3%

2579

Very interested

22.9%

2332

Not at all interested

10.2%

1035

Don't know

6.0%

616

q70_4 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Peaceful protests and direct actions (e.g. rallies, blockades)

Base: 10184

Fairly interested

36.1%

3678

Very interested

32.2%

3281

Not very interested

19.4%

1976

Not at all interested

7.6%

776

Don't know

4.6%

473

q70_5 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Working to change government policies (e.g. meeting MPs, submitting evidence)

Base: 10184

Very interested

53.2%

5415

Fairly interested

28.4%

2894

Not very interested

9.9%

1004

Don't know

4.6%

464

Not at all interested

4.0%

407

q70_6 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Pressuring companies to reduce environmental harm (e.g. calling out harmful practices)

Base: 10184

Very interested

68.6%

6990

Fairly interested

24.0%

2445

Not very interested

3.2%

325

Don't know

2.9%

293

Not at all interested

1.3%

131

q70_7 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Supporting local groups (e.g. community events, local campaigning)

Base: 10184

Fairly interested

43.2%

4395

Very interested

27.7%

2824

Not very interested

18.6%

1896

Don't know

6.1%

619

Not at all interested

4.4%

450

q70_8 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Making films and stories (e.g. documentaries, social media videos)

Base: 10184

Fairly interested

32.0%

3258

Very interested

29.1%

2966

Not very interested

22.1%

2249

Not at all interested

11.6%

1182

Don't know

5.2%

529

q70_9 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing corporate and political wrongdoing

Base: 10184

Very interested

63.5%

6464

Fairly interested

22.5%

2295

Not very interested

6.7%

684

Don't know

3.8%

384

Not at all interested

3.5%

357

q72_1 q72 - What style and type of information would you most like to hear from Greenpeace? Positive, uplifting and hopeful stories

Base: 6362

Positive, uplifting and hopeful stories

100.0%

6362

q72_2 q72 - What style and type of information would you most like to hear from Greenpeace? Solution focused information

Base: 7609

Solution focused information

100.0%

7609

q72_3 q72 - What style and type of information would you most like to hear from Greenpeace? Information about innovations, technology and scientific developments

Base: 6599

Information about innovations, technology and scientific developments

100.0%

6599

q72_4 q72 - What style and type of information would you most like to hear from Greenpeace? Cool facts (e.g. about nature)

Base: 4454

Cool facts (e.g. about nature)

100.0%

4454

q72_5 q72 - What style and type of information would you most like to hear from Greenpeace? Photos and videos of the natural world

Base: 3776

Photos and videos of the natural world

100.0%

3776

q72_6 q72 - What style and type of information would you most like to hear from Greenpeace? The hard truth about the climate/nature emergency

Base: 7899

The hard truth about the climate/nature emergency

100.0%

7899

q72_7 q72 - What style and type of information would you most like to hear from Greenpeace? Hard hitting facts about what government / politicians / companies are doing or not doing

Base: 8545

Hard hitting facts about what government / politicians / companies are doing or not doing

100.0%

8545

q72_8 q72 - What style and type of information would you most like to hear from Greenpeace? Investigative journalism

Base: 7537

Investigative journalism

100.0%

7537

q72_9 q72 - What style and type of information would you most like to hear from Greenpeace? None of these

Base: 60

None of these

100.0%

q72_10 q72 - What style and type of information would you most like to hear from Greenpeace? Don’t know

Base: 168

Don’t know

100.0%

168

q89_1 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Email newsletters or updates

Base: 8832

Email newsletters or updates

100.0%

8832

q89_2 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Social media posts (e.g. Instagram, Facebook, X/Twitter)

Base: 3311

Social media posts (e.g. Instagram, Facebook, X/Twitter)

100.0%

3311

q89_3 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Mobile messaging (e.g. SMS, WhatsApp)

Base: 1014

Mobile messaging (e.g. SMS, WhatsApp)

100.0%

1014

q89_4 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Posts or endorsements by influencers or public figures

Base: 1116

Posts or endorsements by influencers or public figures

100.0%

1116

q89_5 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Leaflets or letters through the post

Base: 1637

Leaflets or letters through the post

100.0%

1637

q89_6 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Phone calls

Base: 145

Phone calls

100.0%

145

q89_7 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? In-person conversations (e.g. at festivals or events, on the high street, or on my doorstep)

Base: 1069

In-person conversations (e.g. at festivals or events, on the high street, or on my doorstep)

100.0%

1069

q89_8 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Other (please specify)

Base: 121

Other (please specify)

100.0%

121

q89_9 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? I don’t want any communications from brands or charities

Base: 494

I don’t want any communications from brands or charities

100.0%

494

q90_1 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it feels relevant to me

Base: 4260

If it feels relevant to me

100.0%

4260

q90_2 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If I agree with the message

Base: 6644

If I agree with the message

100.0%

6644

q90_3 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it includes clear facts or information

Base: 7621

If it includes clear facts or information

100.0%

7621

q90_4 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it gives me something practical to do

Base: 3080

If it gives me something practical to do

100.0%

3080

q90_5 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it feels emotionally powerful

Base: 3298

If it feels emotionally powerful

100.0%

3298

q90_6 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it comes from a source I trust

Base: 7933

If it comes from a source I trust

100.0%

7933

q90_7 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it’s funny or entertaining

Base: 1131

If it’s funny or entertaining

100.0%

1131

q90_8 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it feels especially interesting or important

Base: 5827

If it feels especially interesting or important

100.0%

5827

q90_9 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? I usually ignore this kind of content

Base: 192

I usually ignore this kind of content

100.0%

192

q90_10 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? Don’t know

Base: 182

Don’t know

100.0%

182

Sex What is your sex?

Base: 10184

Female

57.0%

5809

Male

39.9%

4061

Prefer not to say

1.9%

190

Non-binary

0.9%

Prefer to self-describe

0.3%

Country In which country do you currently live?

Base: 10184

England

79.1%

8054

Scotland

7.8%

796

Outside the UK

7.5%

761

Wales

4.9%

495

Northern Ireland

0.8%

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Base: 1369

Scotland

58.1%

796

Wales

36.2%

495

Northern Ireland

5.7%

Region_B These are the regions of England. Which Region do you live in?

Base: 8053

South East

22.9%

1845

South West

16.9%

1357

London

12.3%

994

East of England

11.7%

940

North West

9.7%

779

Yorkshire and the Humber

8.3%

667

West Midlands

8.0%

644

East Midlands

7.0%

564

North East

3.3%

263

Region_C *** Region

Base: 9422

South East

19.6%

1845

South West

14.4%

1357

London

10.5%

994

East of England

10.0%

940

Scotland

8.4%

796

North West

8.3%

779

Yorkshire and the Humber

7.1%

667

West Midlands

6.8%

644

East Midlands

6.0%

564

Wales

5.3%

495

North East

2.8%

263

Northern Ireland

0.8%

qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications

Base: 297

No Qualifications

100.0%

297

qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e.g. entry level certificate, Skills for Life)

Base: 205

Entry level qualification (e.g. entry level certificate, Skills for Life)

100.0%

205

qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e.g. Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)

Base: 394

Level 1 qualification (e.g. Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)

100.0%

394

qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship

Base: 383

A formal Apprenticeship

100.0%

383

qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma

Base: 847

NVQs / GNVQs / RSA Diploma

100.0%

847

qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade

Base: 166

Standard Grade

100.0%

166

qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs

Base: 4938

GCSEs / O-Levels / CSEs

100.0%

4938

qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers

Base: 470

Highers / Advanced Highers

100.0%

470

qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels

Base: 582

AS-Levels

100.0%

582

qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels

Base: 3367

A-Levels

100.0%

3367

qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3

Base: 147

International Baccalaureate Diploma / Technical Baccalaureate Level 3

100.0%

147

qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)

Base: 500

Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)

100.0%

500

qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree

Base: 633

Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree

100.0%

633

qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e.g. Teaching, Nursing, Accountancy, Licentiateship)

Base: 2604

Professional Qualifications (e.g. Teaching, Nursing, Accountancy, Licentiateship)

100.0%

2604

qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e.g. BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)

Base: 5833

Degree / Postgraduate Degree (e.g. BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)

100.0%

5833

qual_multi_16 qual_multi - Which of these qualifications do you have? Award

Base: 175

Award

100.0%

175

qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)

Base: 887

Certificate (Other)

100.0%

887

qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)

Base: 995

Diploma (Other)

100.0%

995

qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e.g. forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)

Base: 1226

Other (incl other work-related qualifications / vocational training, e.g. forklift operator training, construction ski

100.0%

1226

qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?

Base: 847

NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma

36.5%

309

NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma

31.1%

263

NVQ Level 4 or higher, or an RSA Higher Diploma

22.1%

187

NVQ Level 1 or a Foundation GNVQ

10.4%

qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels

Base: 3367

48.8%

1644

21.2%

715

20.9%

704

9.0%

304

qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels

Base: 582

50.5%

294

23.2%

135

14.8%

11.5%

qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?

Base: 4938

5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)

81.7%

4036

1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)

18.3%

902

qual_awd At which level is your highest qualification for your Award?

Base: 175

Level 4 or higher

54.9%

Level 3

18.9%

Level 2

10.9%

Level 1

9.7%

Entry level

5.7%

qual_cer At which level is your highest qualification for your Certificate (Other)?

Base: 887

Level 4 or higher

44.6%

396

Level 3

21.5%

191

Level 2

15.9%

141

Level 1

9.2%

Entry level

8.7%

qual_dip What qualification level is your Diploma?

Base: 995

Level 4 or higher

57.2%

569

Level 3

20.8%

207

Level 2

11.5%

114

Level 1

5.3%

Entry level

5.2%

qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications

Base: 297

No Qualifications

100.0%

297

qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level

Base: 329

Entry level

100.0%

329

qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1

Base: 1762

Level 1

100.0%

1762

qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2

Base: 4874

Level 2

100.0%

4874

qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship

Base: 383

Apprenticeship

100.0%

383

qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other

Base: 1226

Other

100.0%

1226

qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3

Base: 1615

Level 3

100.0%

1615

qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+

Base: 7530

Level 4+

100.0%

7530

hiqual Hidden Highest level of qualification

Base: 10184

Level 4+

73.9%

7530

Level 2 / Apprenticeship / Other

14.1%

1438

No Qualifications / Level 1

7.6%

775

Level 3

4.3%

441

computationaladults How many people aged 14 or over live in your household, including yourself?

Base: 10184

50.9%

5180

1 (only me)

28.6%

2909

11.1%

1129

5.4%

548

Prefer not to say

2.2%

222

1.4%

147

6 or more

0.5%

computationalchildren How many children aged 13 or under live in your household?

Base: 10184

0 (no children aged 13 or under)

90.3%

9198

4.4%

453

2.8%

289

Prefer not to say

2.0%

200

0.3%

0.1%

6 or more

0.1%

0.0%

HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?

Base: 10184

Prefer not to say

23.2%

2367

£20,000 - £29,999

13.0%

1321

£30,000 - £39,999

11.2%

1143

£10,000 - £14,999

8.2%

832

£40,000 - £49,999

7.9%

809

£50,000 - £59,999

6.5%

659

£15,000 - £19,999

5.9%

603

Less than £10,000

4.1%

421

Don't know

4.0%

411

£60,000 - £69,999

3.8%

384

£100,000 - £149,999

3.6%

368

£70,000 - £79,999

2.7%

274

£80,000 - £89,999

2.4%

242

£90,000 - £99,999

2.0%

207

£150,000 - £199,999

0.9%

£200,000 or more

0.5%

HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.

Base: 2776

Prefer not to say

36.1%

1001

Between £20,000 and £39,999

24.1%

670

Less than £20,000

14.1%

392

Between £40,000 and £59,999

13.3%

370

£60,000 or more

12.4%

343

aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren

Base: 4006

£20,000 - £39,999

37.5%

1501

£40,000+

36.0%

1442

£0 - £19,999

26.5%

1063

Ethnicity What is your ethnic group?

Base: 10184

White

92.6%

9433

Prefer not to say

3.3%

337

Mixed/multiple ethnic groups

1.9%

193

Asian/British Asian

1.2%

118

Other ethnic group

0.8%

Black/African/Caribbean/Black British

0.2%

draw Thank you for taking part in our survey, your feedback is invaluable in helping us shape the way we communicate with our supporters.As a thank you for your time, you’re invited to enter our prize draw to win a £50 voucher to spend in oursust

Base: 10184

Yes

71.1%

7243

28.9%

2941

interest Greenpeace and Survation are looking to invite a selection of Greenpeace supporters to a further stage of research. The research is designed to help Greenpeace better understand its supporters and how to help them.If you are interested you m

Base: 3599

No, I am not interested or available to take part in this research.

85.3%

3070

Yes, I am interested and available to take part in this research

14.7%

529

SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.

Base: 1435

100.0%

1435

SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback

Base: 8747

No feedback

100.0%

8747

Topline — 2026-04-21-GP-02 Supporters

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

GPGQ_1_1 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? The government should redistribute income from the better off to the worse off.

GPGQ_1_2 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? It is the government’s responsibility to provide a job for everyone who wants one.

GPGQ_1_3 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? Major public services and industries should be owned by the state.

GPGQ_2 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closest to your view?

GPGQ_3 How important is the issue of climate change to you personally?

GPGQ_4 How much do you think climate change will harm you personally?

GPGQ_5 How much do you think climate change will harm future generations of people?

GPGQ_6 How worried are you about nature loss and the environment?

GPGQ_7 How much do you think harm to nature and the environment will affect you personally?

GPGQ_8 How much do you think harm to nature and the environment will affect future generations of people?

q51_1 q51 - Thinking about climate, how important, if at all, are the following statements to you? Taking action on climate change by accelerating the transition to renewable energy to reduce emissions

q51_2 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making fossil fuel companies pay for climate damage and fund the transition to renewable energy

q51_3 q51 - Thinking about climate, how important, if at all, are the following statements to you? Ensuring progress on the transition to renewable energy isn’t undermined by fossil fuel companies who profit from keeping the UK reliant on fossil fuels

q51_4 q51 - Thinking about climate, how important, if at all, are the following statements to you? Improving access to public transport by expanding access to buses and trains.

q51_5 q51 - Thinking about climate, how important, if at all, are the following statements to you? Expanding subsidies for electrical vehicles

q51_6 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making it cheaper to install electric heat pumps to replace gas boilers

q52_1 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting ocean habitats and marine biodiversity

q52_2 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Preventing deep sea mining due to its potential for environmental harm

q52_3 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting and restoring nature and wildlife on UK land

q52_4 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing the use of agricultural chemicals that are harming nature and wildlife

q52_5 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing plastic production and plastic pollution

q52_6 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Stopping the Amazon rainforest being destroyed by industries like agriculture or illegal mining

q52_7 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Supporting farmers to switch to nature-friendly farming methods

q53_1 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Protecting the right to protest and preventing restrictions that limit peaceful demonstration

q53_2 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Opposing war because of its human and environmental impacts

q53_3 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Reducing the influence that billionaires and large companies have over political decisions and democratic processes

GPGQ_9_1 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

GPGQ_9_2 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

GPGQ_9_3 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

GPGQ_9_4 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t

GPGQ_10_1 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Greenpeace

GPGQ_10_2 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. WWF

GPGQ_10_3 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Extinction Rebellion

GPGQ_10_4 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Amnesty International

GPGQ_11_1 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Sign a petition about their cause

GPGQ_11_2 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Contact an MP or other elected official about an issue related to the charity’s work

GPGQ_11_3 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Take part in or organise a fundraiser

GPGQ_11_4 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Take part in a protest or demonstration about their cause

GPGQ_11_5 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Share their work online or on social media

GPGQ_11_6 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Talk to others in person about the charity or its cause

GPGQ_11_7 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Learn more about the charity’s issue

GPGQ_11_8 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Volunteer time or skills

GPGQ_11_9 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Joining a local group to campaign in my area

GPGQ_11_10 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Other (please specify):

GPGQ_11_11 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? None of these

q62_1 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? A one-off donation

q62_2 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? A Direct Debit or standing order

q62_3 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Sponsor someone else by taking part in a fundraising activity

q62_4 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Buy charity merchandise

q62_5 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Buy a charity lottery or raffle ticket

q62_6 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Take part in or organise a fundraiser (e.g. a charity event or sponsored activity)

q62_7 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Other (please specify):

q62_8 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? None of these

GPGQ_12_1 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Determined

GPGQ_12_2 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Bold

GPGQ_12_3 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Responsive

GPGQ_12_4 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Inspiring

GPGQ_12_5 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Practical

GPGQ_12_6 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Empowering

GPGQ_12_7 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Supportive

GPGQ_12_8 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Professional

GPGQ_12_9 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Caring

GPGQ_12_10 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Traditional

q70_1 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Doing scientific research (e.g. testing pollution levels, analysing data)

q70_2 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing environmental harm (e.g. uncovering illegal dumping)

q70_3 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Creating eye-catching visuals and displays (e.g. large banners, projections)

q70_4 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Peaceful protests and direct actions (e.g. rallies, blockades)

q70_5 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Working to change government policies (e.g. meeting MPs, submitting evidence)

q70_6 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Pressuring companies to reduce environmental harm (e.g. calling out harmful practices)

q70_7 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Supporting local groups (e.g. community events, local campaigning)

q70_8 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Making films and stories (e.g. documentaries, social media videos)

q70_9 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing corporate and political wrongdoing

q72_1 q72 - What style and type of information would you most like to hear from Greenpeace? Positive, uplifting and hopeful stories

q72_2 q72 - What style and type of information would you most like to hear from Greenpeace? Solution focused information

q72_3 q72 - What style and type of information would you most like to hear from Greenpeace? Information about innovations, technology and scientific developments

q72_4 q72 - What style and type of information would you most like to hear from Greenpeace? Cool facts (e.g. about nature)

q72_5 q72 - What style and type of information would you most like to hear from Greenpeace? Photos and videos of the natural world

Device_1 Device - HIDDEN QUESTION TO STORE: Store device type Desktop

Device_2 Device - HIDDEN QUESTION TO STORE: Store device type Mobile

hiqual Hidden Highest level of qualification