Topline — 2026-04-21-GP-02 Supporters Paid Ads
24 respondents · Unweighted · 101 questions · generated 2026-09-21 11:45 UTC
Provisional: live fieldwork, 24 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 1
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 23
GPGQ_1_1 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? The government should redistribute income from the better off to the worse off.
Base: 24
Neither agree nor disagree
4.2%
1
GPGQ_1_2 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? It is the government’s responsibility to provide a job for everyone who wants one.
Base: 24
Neither agree nor disagree
20.8%
5
GPGQ_1_3 GPGQ_1 - To what extent, if at all, do you agree or disagree with the following statements? Major public services and industries should be owned by the state.
Base: 24
Neither agree nor disagree
12.5%
3
GPGQ_2 Please use a four-point scale where 1 means you agree with the first statement and 4 means you agree with the second statement. Which comes closest to your view?
Base: 24
1 - Multiculturalism benefits our national identity
75.0%
18
4 - Multiculturalism threatens our national identity
4.2%
1
GPGQ_3 How important is the issue of climate change to you personally?
Base: 24
Extremely important
91.7%
22
GPGQ_4 How much do you think climate change will harm you personally?
Base: 24
GPGQ_5 How much do you think climate change will harm future generations of people?
Base: 24
GPGQ_6 How worried are you about nature loss and the environment?
Base: 24
GPGQ_7 How much do you think harm to nature and the environment will affect you personally?
Base: 24
GPGQ_8 How much do you think harm to nature and the environment will affect future generations of people?
Base: 24
q51_1 q51 - Thinking about climate, how important, if at all, are the following statements to you? Taking action on climate change by accelerating the transition to renewable energy to reduce emissions
Base: 24
q51_2 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making fossil fuel companies pay for climate damage and fund the transition to renewable energy
Base: 24
q51_3 q51 - Thinking about climate, how important, if at all, are the following statements to you? Ensuring progress on the transition to renewable energy isn’t undermined by fossil fuel companies who profit from keeping the UK reliant on fossil fuels
Base: 24
q51_4 q51 - Thinking about climate, how important, if at all, are the following statements to you? Improving access to public transport by expanding access to buses and trains.
Base: 24
Not at all important
4.2%
1
q51_5 q51 - Thinking about climate, how important, if at all, are the following statements to you? Expanding subsidies for electrical vehicles
Base: 24
q51_6 q51 - Thinking about climate, how important, if at all, are the following statements to you? Making it cheaper to install electric heat pumps to replace gas boilers
Base: 24
q52_1 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting ocean habitats and marine biodiversity
Base: 24
q52_2 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Preventing deep sea mining due to its potential for environmental harm
Base: 24
q52_3 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Protecting and restoring nature and wildlife on UK land
Base: 24
q52_4 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing the use of agricultural chemicals that are harming nature and wildlife
Base: 24
q52_5 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Reducing plastic production and plastic pollution
Base: 24
q52_6 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Stopping the Amazon rainforest being destroyed by industries like agriculture or illegal mining
Base: 24
q52_7 q52 - And, when thinking about nature and the environment, how important, if at all, are the following statements to you? Supporting farmers to switch to nature-friendly farming methods
Base: 24
q53_1 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Protecting the right to protest and preventing restrictions that limit peaceful demonstration
Base: 24
Not at all important
4.2%
1
q53_2 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Opposing war because of its human and environmental impacts
Base: 24
q53_3 q53 - Thinking about wider social issues, how important, if at all, are the following statements to you? Reducing the influence that billionaires and large companies have over political decisions and democratic processes
Base: 24
GPGQ_9_1 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t
Base: 24
Would consider supporting
25.0%
6
Would not consider supporting
4.2%
1
GPGQ_9_2 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t
Base: 24
Would consider supporting
41.7%
10
Would not consider supporting
12.5%
3
GPGQ_9_3 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t
Base: 24
Would consider supporting
58.3%
14
Would not consider supporting
29.2%
7
GPGQ_9_4 GPGQ_9 - For each of the charities/campaign organisations below, please indicate those you are already a supporter of (i.e. the charities/campaign organisations you have done something for recently), those you would consider supporting in future, and t
Base: 24
Would consider supporting
33.3%
8
Would not consider supporting
29.2%
7
GPGQ_10_1 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Greenpeace
Base: 24
GPGQ_10_2 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. WWF
Base: 24
GPGQ_10_3 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Extinction Rebellion
Base: 24
GPGQ_10_4 GPGQ_10 - Please indicate how much you trust each of these charities/campaign organisations. Amnesty International
Base: 24
GPGQ_11_1 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Sign a petition about their cause
Base: 21
Sign a petition about their cause
100.0%
21
GPGQ_11_2 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Contact an MP or other elected official about an issue related to the charity’s work
Base: 16
Contact an MP or other elected official about an issue related to the charity’s work
100.0%
16
GPGQ_11_3 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Take part in or organise a fundraiser
Base: 5
Take part in or organise a fundraiser
100.0%
5
GPGQ_11_4 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Take part in a protest or demonstration about their cause
Base: 12
Take part in a protest or demonstration about their cause
100.0%
12
GPGQ_11_5 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Share their work online or on social media
Base: 14
Share their work online or on social media
100.0%
14
GPGQ_11_6 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Talk to others in person about the charity or its cause
Base: 12
Talk to others in person about the charity or its cause
100.0%
12
GPGQ_11_7 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Learn more about the charity’s issue
Base: 11
Learn more about the charity’s issue
100.0%
11
GPGQ_11_8 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Volunteer time or skills
Base: 9
Volunteer time or skills
100.0%
9
GPGQ_11_9 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Joining a local group to campaign in my area
Base: 9
Joining a local group to campaign in my area
100.0%
9
GPGQ_11_10 GPGQ_11 - In which of the following non-financial ways, if any, would you consider supporting Greenpeace? Other (please specify):
Base: 2
Other (please specify):
100.0%
2
q62_1 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? A one-off donation
Base: 5
A one-off donation
100.0%
5
q62_2 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? A Direct Debit or standing order
Base: 7
A Direct Debit or standing order
100.0%
7
q62_3 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Sponsor someone else by taking part in a fundraising activity
Base: 6
Sponsor someone else by taking part in a fundraising activity
100.0%
6
q62_4 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Buy charity merchandise
Base: 13
Buy charity merchandise
100.0%
13
q62_5 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Buy a charity lottery or raffle ticket
Base: 13
Buy a charity lottery or raffle ticket
100.0%
13
q62_6 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? Take part in or organise a fundraiser (e.g. a charity event or sponsored activity)
Base: 6
Take part in or organise a fundraiser (e.g. a charity event or sponsored activity)
100.0%
6
q62_8 q62 - In which of the following financial ways, if any, would you consider supporting Greenpeace? None of these
Base: 2
GPGQ_12_1 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Determined
Base: 24
Describes very well
79.2%
19
Describes somewhat well
20.8%
5
GPGQ_12_2 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Bold
Base: 24
Describes very well
58.3%
14
Describes somewhat well
33.3%
8
Neither well nor badly
4.2%
1
GPGQ_12_3 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Responsive
Base: 24
Describes somewhat well
58.3%
14
Describes very well
33.3%
8
Neither well nor badly
4.2%
1
GPGQ_12_4 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Inspiring
Base: 24
Describes very well
66.7%
16
Describes somewhat well
29.2%
7
Neither well nor badly
4.2%
1
GPGQ_12_5 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Practical
Base: 24
Describes somewhat well
50.0%
12
Describes very well
33.3%
8
Describes somewhat badly
8.3%
2
Neither well nor badly
4.2%
1
GPGQ_12_6 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Empowering
Base: 24
Describes somewhat well
45.8%
11
Describes very well
37.5%
9
Neither well nor badly
8.3%
2
Describes somewhat badly
8.3%
2
GPGQ_12_7 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Supportive
Base: 24
Describes somewhat well
66.7%
16
Describes very well
20.8%
5
Neither well nor badly
8.3%
2
GPGQ_12_8 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Professional
Base: 24
Describes somewhat well
50.0%
12
Describes very well
41.7%
10
Neither well nor badly
4.2%
1
GPGQ_12_9 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Caring
Base: 24
Describes very well
66.7%
16
Describes somewhat well
25.0%
6
Neither well nor badly
8.3%
2
GPGQ_12_10 GPGQ_12 - To what extent, if at all, do you think each of the following characteristics describe Greenpeace? Traditional
Base: 24
Neither well nor badly
37.5%
9
Describes somewhat badly
25.0%
6
Describes somewhat well
16.7%
4
Describes very badly
16.7%
4
q70_1 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Doing scientific research (e.g. testing pollution levels, analysing data)
Base: 24
Not at all interested
4.2%
1
q70_2 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing environmental harm (e.g. uncovering illegal dumping)
Base: 24
Not at all interested
4.2%
1
q70_3 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Creating eye-catching visuals and displays (e.g. large banners, projections)
Base: 24
Not very interested
25.0%
6
Not at all interested
8.3%
2
q70_4 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Peaceful protests and direct actions (e.g. rallies, blockades)
Base: 24
Not at all interested
4.2%
1
q70_5 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Working to change government policies (e.g. meeting MPs, submitting evidence)
Base: 24
Not very interested
16.7%
4
q70_6 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Pressuring companies to reduce environmental harm (e.g. calling out harmful practices)
Base: 24
q70_7 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Supporting local groups (e.g. community events, local campaigning)
Base: 24
q70_8 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Making films and stories (e.g. documentaries, social media videos)
Base: 24
Not very interested
16.7%
4
Not at all interested
4.2%
1
q70_9 q70 - Greenpeace works in a number of different ways to protect nature and the environment. How interested, if at all, are you in each of the following? Investigating and exposing corporate and political wrongdoing
Base: 24
q72_1 q72 - What style and type of information would you most like to hear from Greenpeace? Positive, uplifting and hopeful stories
Base: 13
Positive, uplifting and hopeful stories
100.0%
13
q72_2 q72 - What style and type of information would you most like to hear from Greenpeace? Solution focused information
Base: 14
Solution focused information
100.0%
14
q72_3 q72 - What style and type of information would you most like to hear from Greenpeace? Information about innovations, technology and scientific developments
Base: 11
Information about innovations, technology and scientific developments
100.0%
11
q72_4 q72 - What style and type of information would you most like to hear from Greenpeace? Cool facts (e.g. about nature)
Base: 7
Cool facts (e.g. about nature)
100.0%
7
q72_5 q72 - What style and type of information would you most like to hear from Greenpeace? Photos and videos of the natural world
Base: 8
Photos and videos of the natural world
100.0%
8
q72_6 q72 - What style and type of information would you most like to hear from Greenpeace? The hard truth about the climate/nature emergency
Base: 18
The hard truth about the climate/nature emergency
100.0%
18
q72_7 q72 - What style and type of information would you most like to hear from Greenpeace? Hard hitting facts about what government / politicians / companies are doing or not doing
Base: 18
Hard hitting facts about what government / politicians / companies are doing or not doing
100.0%
18
q72_8 q72 - What style and type of information would you most like to hear from Greenpeace? Investigative journalism
Base: 18
Investigative journalism
100.0%
18
q89_1 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Email newsletters or updates
Base: 16
Email newsletters or updates
100.0%
16
q89_2 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Social media posts (e.g. Instagram, Facebook, X/Twitter)
Base: 19
Social media posts (e.g. Instagram, Facebook, X/Twitter)
100.0%
19
q89_3 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Mobile messaging (e.g. SMS, WhatsApp)
Base: 1
Mobile messaging (e.g. SMS, WhatsApp)
100.0%
1
q89_4 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Posts or endorsements by influencers or public figures
Base: 5
Posts or endorsements by influencers or public figures
100.0%
5
q89_5 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Leaflets or letters through the post
Base: 3
Leaflets or letters through the post
100.0%
3
q89_6 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Phone calls
Base: 1
q89_7 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? In-person conversations (e.g. at festivals or events, on the high street, or on my doorstep)
Base: 5
In-person conversations (e.g. at festivals or events, on the high street, or on my doorstep)
100.0%
5
q89_8 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? Other (please specify)
Base: 1
Other (please specify)
100.0%
1
q89_9 q89 - How do you prefer brands or charities to communicate with you about campaigns and other ways to get involved? I don’t want any communications from brands or charities
Base: 1
I don’t want any communications from brands or charities
100.0%
1
q90_1 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it feels relevant to me
Base: 10
If it feels relevant to me
100.0%
10
q90_2 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If I agree with the message
Base: 13
If I agree with the message
100.0%
13
q90_3 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it includes clear facts or information
Base: 16
If it includes clear facts or information
100.0%
16
q90_4 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it gives me something practical to do
Base: 11
If it gives me something practical to do
100.0%
11
q90_5 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it feels emotionally powerful
Base: 12
If it feels emotionally powerful
100.0%
12
q90_6 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it comes from a source I trust
Base: 19
If it comes from a source I trust
100.0%
19
q90_7 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it’s funny or entertaining
Base: 3
If it’s funny or entertaining
100.0%
3
q90_8 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? If it feels especially interesting or important
Base: 14
If it feels especially interesting or important
100.0%
14
q90_10 q90 - When you see campaign content online, which of the following make you more likely to engage with it, if any? Don’t know
Base: 1
draw Thank you for taking part in our survey, your feedback is invaluable in helping us shape the way we communicate with our supporters.As a thank you for your time, you’re invited to enter our prize draw to win a £50 voucher to spend in oursust
Base: 24
SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.
Base: 4
SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback
Base: 20