survation. ← Fieldwork

Topline — For launch 2026-05-27-MP02

112 respondents · Unweighted · 54 questions · generated 2026-09-21 10:40 UTC
Provisional: live fieldwork, 112 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Base: 76
Desktop
100.0%
76

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Base: 36
Mobile
100.0%
36

party Please confirm which political party you are a member of.

Base: 112
Labour/Labour & Co-operative Party
65.2%
73
Conservative & Unionist Party
18.8%
21
Liberal Democrats
6.2%
7
Independent
3.6%
4
Other
1.8%
2
Scottish National Party
0.9%
1
Green Party
0.9%
1
Reform UK
0.9%
1
Democratic Unionist Party
0.9%
1
Plaid Cymru
0.9%
1

sex Please answer a few demographic questions about yourself.What is your gender?

Base: 112
Male
71.4%
80
Female
28.6%
32

agecat What is your age?

Base: 112
40-49
38.4%
43
50-59
23.2%
26
30-39
21.4%
24
60-69
9.8%
11
70-79
2.7%
3
25-29
1.8%
2
90+
1.8%
2
18-24
0.9%
1

consent

Base: 112
Yes
99.1%
111
No
0.9%
1

q2_1 q2 - Latvia is a NATO member state located in Eastern Europe. Imagine that Russia and Latvia are at war.If this occurred, how likely or unlikely do you think it is that the following would send their armed forces to defend Latvia? United Kingdom

Base: 111
Very likely
44.1%
49
Extremely likely
22.5%
25
Somewhat likely
20.7%
23
A little likely
5.4%
6
Neither likely nor unlikely
3.6%
4
Somewhat unlikely
2.7%
3
Very unlikely
0.9%
1

q2_2 q2 - Latvia is a NATO member state located in Eastern Europe. Imagine that Russia and Latvia are at war.If this occurred, how likely or unlikely do you think it is that the following would send their armed forces to defend Latvia? Poland

Base: 111
Extremely likely
42.3%
47
Very likely
27.9%
31
Somewhat likely
15.3%
17
A little likely
10.8%
12
Neither likely nor unlikely
1.8%
2
A little unlikely
1.8%
2

q2_3 q2 - Latvia is a NATO member state located in Eastern Europe. Imagine that Russia and Latvia are at war.If this occurred, how likely or unlikely do you think it is that the following would send their armed forces to defend Latvia? NATO as a whole

Base: 111
Very likely
32.4%
36
Extremely likely
31.5%
35
Somewhat likely
24.3%
27
A little likely
5.4%
6
A little unlikely
2.7%
3
Neither likely nor unlikely
1.8%
2
Somewhat unlikely
1.8%
2

q2_4 q2 - Latvia is a NATO member state located in Eastern Europe. Imagine that Russia and Latvia are at war.If this occurred, how likely or unlikely do you think it is that the following would send their armed forces to defend Latvia? Canada

Base: 111
Somewhat likely
30.6%
34
Very likely
24.3%
27
Extremely likely
14.4%
16
A little likely
11.7%
13
Neither likely nor unlikely
7.2%
8
A little unlikely
4.5%
5
Somewhat unlikely
4.5%
5
Very unlikely
2.7%
3

q2_5 q2 - Latvia is a NATO member state located in Eastern Europe. Imagine that Russia and Latvia are at war.If this occurred, how likely or unlikely do you think it is that the following would send their armed forces to defend Latvia? Germany

Base: 111
Very likely
29.7%
33
Somewhat likely
27.0%
30
Extremely likely
23.4%
26
A little likely
9.0%
10
Neither likely nor unlikely
5.4%
6
A little unlikely
3.6%
4
Somewhat unlikely
1.8%
2

q2_6 q2 - Latvia is a NATO member state located in Eastern Europe. Imagine that Russia and Latvia are at war.If this occurred, how likely or unlikely do you think it is that the following would send their armed forces to defend Latvia? France

Base: 111
Very likely
30.6%
34
Somewhat likely
28.8%
32
Extremely likely
21.6%
24
A little likely
9.9%
11
Neither likely nor unlikely
4.5%
5
A little unlikely
3.6%
4
Somewhat unlikely
0.9%
1

q2_7 q2 - Latvia is a NATO member state located in Eastern Europe. Imagine that Russia and Latvia are at war.If this occurred, how likely or unlikely do you think it is that the following would send their armed forces to defend Latvia? United States

Base: 111
Somewhat likely
21.6%
24
A little unlikely
15.3%
17
A little likely
14.4%
16
Neither likely nor unlikely
11.7%
13
Somewhat unlikely
11.7%
13
Very likely
9.0%
10
Very unlikely
7.2%
8
Extremely likely
5.4%
6
Extremely unlikely
3.6%
4

q3 If Russia and Latvia were at war, would you be supportive of or opposed to your country sending its armed forces to defend Latvia?

Base: 111
Strongly supportive
30.6%
34
Very supportive
29.7%
33
Somewhat supportive
19.8%
22
A little supportive
9.9%
11
Neither supportive nor opposed
7.2%
8
Somewhat opposed
1.8%
2
A little bit opposed
0.9%
1

q5a Taiwan is a country located in East Asia. Imagine that China and Taiwan are at war.If this occurred, how likely or unlikely do you think it is that the United States would send its armed forces to defend Taiwan?

Base: 111
Somewhat likely
22.5%
25
A little likely
18.9%
21
Very unlikely
11.7%
13
Very likely
10.8%
12
A little unlikely
9.0%
10
Extremely unlikely
9.0%
10
Extremely likely
6.3%
7
Neither likely nor unlikely
6.3%
7
Somewhat unlikely
5.4%
6

q6 If China and Taiwan were at war, would you be supportive of or opposed to your country sending their armed forces to defend Taiwan?

Base: 111
Somewhat supportive
22.5%
25
Neither supportive nor opposed
19.8%
22
Somewhat opposed
12.6%
14
Very supportive
11.7%
13
A little bit opposed
11.7%
13
A little supportive
8.1%
9
Strongly opposed
5.4%
6
Very opposed
4.5%
5
Strongly supportive
3.6%
4

q7 Imagine the following hypothetical scenario.Governments of NATO countries, including the U.K. government, received credible information about a terrorist group based in Libya. The group set up a base in a remote Libyan town and has been using this

Base: 111
Large conventional air strike (probability of eliminating the terrorist threat: 45%, estimated number of civilian deaths
85.6%
95
Single nuclear weapon (probability of eliminating the terrorist threat: 90%, estimated number of civilian deaths: 2,700)
14.4%
16

q9_empirical_expectations Compared with five years ago, the deliberate use of nuclear weapons by states is…

Base: 111
Somewhat more likely today
56.8%
63
About as likely today
34.2%
38
Significantly more likely today
6.3%
7
Somewhat less likely today
1.8%
2
Significantly less likely today
0.9%
1

q10_Normative_expectations_approval_individual_level Compared with five years ago, if the United Kingdom were to use a nuclear weapon to prevent a military defeat in a war, do you expect that the British public would…

Base: 111
Support it about as much today
49.5%
55
Support it somewhat more today
27.0%
30
Support it somewhat less today
15.3%
17
Support it significantly less today
4.5%
5
Support it significantly more today
3.6%
4

q11_Normative_expectations_approval_country_level Compared with five years ago, if the United Kingdom were to use a nuclear weapon, do you expect that other countries would…

Base: 111
Disapprove of it about as much today
65.8%
73
Disapprove of it somewhat less today
15.3%
17
Disapprove of it somewhat more today
9.0%
10
Disapprove of it significantly more today
8.1%
9
Disapprove of it significantly less today
1.8%
2

q12_Normative_expectations_sanctions Compared with five years ago, if the United Kingdom were to use a nuclear weapon, the negative consequences it would face (such as diplomatic or economic sanctions) would be…

Base: 111
About as severe today
56.8%
63
Somewhat less severe today
19.8%
22
Somewhat more severe today
17.1%
19
Much more severe today
6.3%
7

q13_Escalation_concerns Compared with five years ago, when it comes to the risk of a nuclear war, are you …

Base: 111
Concerned somewhat more today
55.0%
61
Concerned about as much today
33.3%
37
Concerned significantly more today
9.9%
11
Concerned significantly less today
0.9%
1
Concerned somewhat less today
0.9%
1

f1 Which of the following statements comes closest to your view?

Base: 112
The Government is doing slightly less than what it can to protect the future of UK high streets, and it could do slightl
47.3%
53
The Government is doing a lot less than it can to protect the future of UK high streets and needs to do a lot more
33.9%
38
The Government is already doing everything it can to protect the future of UK high streets
16.1%
18
Don’t know
2.7%
3

f2_1 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Cost of living crisis

Base: 59
Cost of living crisis
100.0%
59

f2_2 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Reduction in policing

Base: 55
Reduction in policing
100.0%
55

f2_3 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Increased levels of organised crime

Base: 53
Increased levels of organised crime
100.0%
53

f2_4 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Lack of effective deterrence

Base: 67
Lack of effective deterrence
100.0%
67

f2_5 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Rise in antisocial behaviour

Base: 44
Rise in antisocial behaviour
100.0%
44

f2_6 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Lack of social cohesion

Base: 33
Lack of social cohesion
100.0%
33

f2_7 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Increased levels of immigration

Base: 16
Increased levels of immigration
100.0%
16

f2_8 f2 - According to USDAW there has been a 130% growth in retail crime incidents from 2021-2025.Which of the following factors, if any, do you think contributed to this increase? Please select three. Lack of investment

Base: 10
Lack of investment
100.0%
10

f3_1 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Challenging business climate

Base: 66
Challenging business climate
100.0%
66

f3_2 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Poor economic policy

Base: 44
Poor economic policy
100.0%
44

f3_3 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Rise in antisocial behaviour

Base: 41
Rise in antisocial behaviour
100.0%
41

f3_4 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Rise in the sale of counterfeit goods

Base: 12
Rise in the sale of counterfeit goods
100.0%
12

f3_5 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. The rise of organised crime groups

Base: 22
The rise of organised crime groups
100.0%
22

f3_6 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Increased levels of immigration

Base: 5
Increased levels of immigration
100.0%
5

f3_7 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Reduction in policing

Base: 27
Reduction in policing
100.0%
27

f3_8 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Cost of living crisis

Base: 65
Cost of living crisis
100.0%
65

f3_9 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Lack of social cohesion

Base: 22
Lack of social cohesion
100.0%
22

f3_10 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Lack of effective deterrence

Base: 29
Lack of effective deterrence
100.0%
29

f3_12 f3 - The following factors are some reasons people give for the decline of high streets across the UK. Please select your top three reasons from this list that you think have contributed to this. Don’t know

Base: 1
Don’t know
100.0%
1

f5_1 f5 - According to a recent Chartered Trading Standards Institute report, serious organised crime is estimated to cost the UK at least £47bn annually. The report says that opportunistic organised crime groups are increasingly occupying empty retail uni

Base: 71
Money laundering
100.0%
71

f5_2 f5 - According to a recent Chartered Trading Standards Institute report, serious organised crime is estimated to cost the UK at least £47bn annually. The report says that opportunistic organised crime groups are increasingly occupying empty retail uni

Base: 49
Sale of counterfeit goods
100.0%
49

f5_3 f5 - According to a recent Chartered Trading Standards Institute report, serious organised crime is estimated to cost the UK at least £47bn annually. The report says that opportunistic organised crime groups are increasingly occupying empty retail uni

Base: 44
Use of forced/slave labour
100.0%
44

f5_4 f5 - According to a recent Chartered Trading Standards Institute report, serious organised crime is estimated to cost the UK at least £47bn annually. The report says that opportunistic organised crime groups are increasingly occupying empty retail uni

Base: 70
Displacing legitimate businesses
100.0%
70

f5_5 f5 - According to a recent Chartered Trading Standards Institute report, serious organised crime is estimated to cost the UK at least £47bn annually. The report says that opportunistic organised crime groups are increasingly occupying empty retail uni

Base: 43
The breakdown of local cohesion
100.0%
43

f5_6 f5 - According to a recent Chartered Trading Standards Institute report, serious organised crime is estimated to cost the UK at least £47bn annually. The report says that opportunistic organised crime groups are increasingly occupying empty retail uni

Base: 30
Local people being scared to go out
100.0%
30

f5_7 f5 - According to a recent Chartered Trading Standards Institute report, serious organised crime is estimated to cost the UK at least £47bn annually. The report says that opportunistic organised crime groups are increasingly occupying empty retail uni

Base: 31
Gang warfare on the streets of Britain
100.0%
31

f7 The sale of illegal tobacco is estimated by HMRC to cost the Treasury £2bn a year in lost tax revenue. To what extent, if at all, were you aware of this before today?

Base: 112
Partially aware
43.8%
49
Fully aware
33.9%
38
Not at all aware
17.0%
19
Don’t know
5.4%
6

f8 The sale of illegal tobacco is estimated by HMRC to cost the Treasury £2bn a year in lost tax revenue. To what extent, if at all, are you concerned or unconcerned about this?

Base: 112
Somewhat concerned
50.0%
56
Very concerned
30.4%
34
Neither concerned nor unconcerned
6.2%
7
Very unconcerned
5.4%
6
Somewhat unconcerned
4.5%
5
Don’t know
3.6%
4

f10 What legislation, if any, do you think will be most effective in tackling the growth of the UK black market and associated criminality?

Base: 112
The Crime and Policing Act
39.3%
44
Don’t know
33.9%
38
The Tobacco and Vapes Act
15.2%
17
None of the above
7.1%
8
The Finance Act 2026
4.5%
5

donation_type Please indicate whether you would like the payment to be made to yourself, or to a charity of your choice.

Base: 106
To myself
78.3%
83
To a charity
21.7%
23

anon How would you like your donation to be made?

Base: 18
Please include my name
77.8%
14
Anonymously
22.2%
4