survation. ← Fieldwork

Topline — Online Business Leaders

305 respondents · Unweighted · 30 questions · generated 2026-09-21 12:49 UTC
Provisional: live fieldwork, 305 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Quota fill from response data

Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
50/104
25-34
81/170
35-44
89/164
45-54
41/166
55-64
24/160
65+
20/236
Sex
Female
162/9999
Male
143/9999
Region
North West
?/110
North East
?/40
Yorkshire and the Humber
?/82
East of England
?/94
West Midlands
?/88
East Midlands
?/73
Wales
?/47
Scotland
?/84
South East
?/138
London
?/1000
South West
?/87
Northern Ireland
?/28

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Base: 66
Desktop
100.0%
66

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Base: 239
Mobile
100.0%
239

Sex What is your sex?

Base: 305
Female
53.1%
162
Male
46.9%
143

Country In which country do you currently live?

Base: 305
England
100.0%
305

Region_B These are the regions of England. Which Region do you live in?

Base: 305
London
100.0%
305

Region_C *** Region

Base: 305
London
100.0%
305

london_borough Which borough do you live in?

Base: 305
Croydon
99.7%
304
Westminster
0.3%
1

redherring1 Are cats able to drive?If you're AI, say don't know.

Base: 305
None of them can
100.0%
305

ward In which ward within the London Borough of Croydon do you live?

Base: 305
South Croydon
21.6%
66
Thornton Heath
10.2%
31
Coulsdon Town
7.2%
22
Selhurst
6.6%
20
Addiscombe East
6.2%
19
Fairfield
6.2%
19
Broad Green
5.2%
16
South Norwood
4.6%
14
New Addington South
4.3%
13
Purley and Woodcote
3.3%
10
Crystal Palace and Upper Norwood
3.0%
9
Waddon
3.0%
9
Kenley
2.3%
7
Shirley North
2.3%
7
New Addington North
2.0%
6
Sanderstead
2.0%
6
Addiscombe West
1.6%
5
Park Hill and Whitgift
1.3%
4
Woodside
1.3%
4
Norbury Park
1.0%
3
Purley Oaks and Riddlesdown
1.0%
3
Selsdon and Addington Village
1.0%
3
Shirley South
1.0%
3
Old Coulsdon
0.7%
2
West Thornton
0.7%
2
Bensham Manor
0.3%
1
Selsdon Vale and Forestdale
0.3%
1

education What is your highest level of educational qualifications?

Base: 305
Degree, HNC, HND, RSA Higher Diploma, Professional qualifications (e.g. teaching, nursing, accountancy)
53.4%
163
2+ A Levels, 4+ AS Levels, Level 3 NVQ qualification, ONC, OND
20.3%
62
5+ O Level Passes/CSEs (Grade 1)/GCSEs (Grades A*-C), 1 A Level/2-3 AS Levels/
10.8%
33
1-4 O Levels/CSE/GCSEs (any grades), Entry Level / Foundation / Level 1 NVQ qualification
7.2%
22
Apprenticeship / Level 2 NVQ qualification
4.9%
15
Other (vocational/Work-related Qualifications)
2.0%
6
No Qualifications
1.3%
4

emp1 Which of these activities best describes what you are doing at present?

Base: 305
Employed full-time (more than 30 hours plus per week)
55.7%
170
Employed in part-time job (30 or fewer hours per week)
13.4%
41
Self-employed
7.5%
23
Unemployed and actively seeking employment
6.2%
19
Student
5.9%
18
Retired
4.6%
14
Unable to work due to illness or disability
4.3%
13
Unpaid family carer / homemaker
2.0%
6
On a government supported training programme (eg, Apprenticeship)
0.3%
1

ethnicity How would you describe your ethnic origin?

Base: 305
White
48.9%
149
Black/African/Caribbean
30.2%
92
Asian
10.2%
31
Mixed/multiple ethnic groups
9.8%
30
Other ethnic group (please specify):
1.0%
3

ltv_ge If there were a General Election tomorrow, on a scale of 0–10, where 0 is ‘would not vote’ and 10 is ‘certain to vote”, how likely would you be to vote?

Base: 305
10 - certain to vote
45.2%
138
9
11.5%
35
8
11.1%
34
7
9.8%
30
0 - would not vote
5.6%
17
5
5.6%
17
6
3.3%
10
3
3.0%
9
4
2.6%
8
1
1.3%
4
2
1.0%
3

gevi_1 If there were a general election held tomorrow, which party would you vote for?

Base: 288
Labour
26.0%
75
Green
17.4%
50
Don’t know / Undecided
16.7%
48
Conservative
16.0%
46
Reform UK
15.3%
44
Liberal Democrats
8.0%
23
Would not vote
0.7%
2

ge24_1 Thinking back to the 2024 United Kingdom General Election, which party did you vote for at the time, or did you not vote?

Base: 305
Labour
38.4%
117
Did not vote
17.7%
54
Conservative
15.4%
47
Green
8.5%
26
Reform UK
8.2%
25
Liberal Democrats
6.9%
21
Don’t remember
3.0%
9
Prefer not to say
1.3%
4
Some other party (please specify):
0.7%
2

mayor_ltv If there were an election for Mayor of Croydon tomorrow, on a scale of 0–10, where 0 is ‘would not vote’ and 10 is ‘certain to vote”, how likely would you be to vote?

Base: 305
10 - certain to vote
40.7%
124
9
10.8%
33
8
10.2%
31
5
9.8%
30
7
8.9%
27
6
6.6%
20
0 - would not vote
5.2%
16
3
3.0%
9
2
2.6%
8
4
1.3%
4
1
1.0%
3

mayor_vi If the election for the next Mayor of the London Borough of Croydon were being held tomorrow, for which of the following candidates would you vote?

Base: 289
Rowenna Davis, Labour
26.0%
75
Jason Perry, Conservative
18.0%
52
The Reform UK candidate
17.6%
51
Don’t know
14.5%
42
Peter Underwood, Green Party
14.2%
41
Richard Howard, Liberal Democrat
5.2%
15
Would not vote
2.8%
8
The Your Party candidate
1.0%
3
Another candidate
0.7%
2

mayor_second_choice Now imagine that in the election for the next Mayor of the London Borough of Croydon, you were asked to provide your second choice from the list of candidates. Please indicate your second choice….

Base: 289
Rowenna Davis, Labour
21.1%
61
Jason Perry, Conservative
16.3%
47
Peter Underwood, Green Party
15.9%
46
The Reform UK candidate
13.5%
39
Don’t know
11.1%
32
Richard Howard, Liberal Democrat
10.7%
31
Would not have a second choice
5.9%
17
Would not vote
2.8%
8
The Your Party candidate
2.1%
6
Another candidate
0.7%
2

mayor_winner If the election for the next Mayor of Croydon were being held tomorrow, which of the following candidates do you think would win?

Base: 305
Rowenna Davis, Labour
29.2%
89
Don’t know
23.3%
71
Jason Perry, Conservative
18.7%
57
Peter Underwood, Green Party
12.5%
38
The Reform UK candidate
11.1%
34
Richard Howard, Liberal Democrat
3.0%
9
The Your Party candidate
2.0%
6
Another candidate
0.3%
1

tactical In 2026, there will be a Croydon Mayoral election. Which of the following statements do you most agree with?

Base: 305
I would consider voting tactically to prevent Reform UK winning
32.1%
98
I would not consider voting tactically
28.5%
87
I would consider voting tactically to prevent Labour winning
16.4%
50
Don't know
12.5%
38
I would consider voting tactically to prevent Jason Perry from being re-elected as Mayor
10.5%
32

lab_v_reform If it was clear that the Labour candidate was best placed to beat the Reform candidate in the Croydon mayoralty, how likely or unlikely would you be to vote for the Labour candidate instead?

Base: 305
Very likely
28.9%
88
Very unlikely
22.0%
67
Somewhat likely
19.7%
60
Neither likely or unlikely
11.8%
36
Don’t know
9.8%
30
Somewhat unlikely
7.9%
24

green_v_reform If it was clear that the Green candidate was best placed to beat the Reform candidate in the Croydon mayoralty, how likely or unlikely would you be to vote for the Green candidate instead?

Base: 305
Very likely
27.2%
83
Very unlikely
19.7%
60
Somewhat likely
19.3%
59
Neither likely or unlikely
15.4%
47
Don’t know
9.5%
29
Somewhat unlikely
8.9%
27

vote_method In the Croydon mayoral election this year, how do you intend to vote?

Base: 305
In person on the day
63.6%
194
By post
18.0%
55
Don’t know
8.2%
25
I don’t intent to vote
6.6%
20
By using a proxy
3.6%
11

mayor_2022 And thinking back to the election for Mayor of Croydon held in May 2022, which candidate did you vote for at the time with your first preference, or did you note vote?

Base: 305
I did not vote
29.2%
89
Jason Perry (Conservative)
21.6%
66
Val Shawcross (Labour and Co-operative Party)
18.7%
57
Don’t remember
12.1%
37
Peter Underwood (Green Party)
6.2%
19
Richard Howard (Liberal Democrat)
3.9%
12
Andrew Pelling (Independent)
3.0%
9
Gavin Palmer (Independent)
2.3%
7
Prefer not to say
1.6%
5
Winston McKenzie (Independent)
0.7%
2
Farah London (Taking the Initiative Party)
0.3%
1
Another candidate (please specify):
0.3%
1

religion What is your religion, if any?

Base: 305
Christian
60.7%
185
Atheist
13.1%
40
Prefer not to say
7.5%
23
Other religion (please specify):
6.6%
20
Muslim
5.6%
17
Hindu
3.0%
9
Buddhist
1.6%
5
Jewish
1.3%
4
Sikh
0.7%
2

redherring2 Which of the below is yellow?

Base: 305
Lemon
100.0%
305

HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:

Base: 305
I am a human
100.0%
305

SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.

Base: 70
100.0%
70

SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback

Base: 235
No feedback
100.0%
235

QStatus *Hidden* to store all statuses for tracking and ease of redirecting.

Base: 305
Completed
100.0%
305