survation. ← Fieldwork

Topline — 2026-02-10-EY-OMNI

1046 respondents · Unweighted · 292 questions · generated 2026-09-21 12:16 UTC
Provisional: live fieldwork, 1046 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Quota fill from response data

Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
111/115
25-34
188/186
35-44
177/180
45-54
180/184
55-64
178/176
65+
212/259
Sex
Female
572/568
Male
474/532
Region
North West
?/121
North East
?/44
Yorkshire and the Humber
?/90
East of England
?/104
West Midlands
?/97
East Midlands
?/81
Wales
?/52
Scotland
?/92
South East
?/152
London
?/143
South West
?/96
Northern Ireland
?/30
aehhinc
£0 - £19,999
350/231
£20,000 - £39,999
335/451
£40,000+
361/418
se_group
ABC1
524/9999
C2DE
522/9999
hiqual
No Qualifications / Level 1
226/326
Level 2 / Apprenticeship / Other
287/230
Level 3
99/180
Level 4+
434/364

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Base: 276
Desktop
100.0%
276

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Base: 770
Mobile
100.0%
770

Sex What is your sex?

Base: 1046
Female
54.7%
572
Male
45.3%
474

Country In which country do you currently live?

Base: 1046
England
83.5%
873
Scotland
8.7%
91
Wales
5.1%
53
Northern Ireland
2.8%
29

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Base: 173
Scotland
52.6%
91
Wales
30.6%
53
Northern Ireland
16.8%
29

Region_B These are the regions of England. Which Region do you live in?

Base: 873
South East
16.4%
143
London
16.3%
142
North West
13.9%
121
West Midlands
10.9%
95
East of England
10.3%
90
Yorkshire and the Humber
10.2%
89
South West
9.6%
84
East Midlands
7.8%
68
North East
4.7%
41

Region_C *** Region

Base: 1046
South East
13.7%
143
London
13.6%
142
North West
11.6%
121
West Midlands
9.1%
95
Scotland
8.7%
91
East of England
8.6%
90
Yorkshire and the Humber
8.5%
89
South West
8.0%
84
East Midlands
6.5%
68
Wales
5.1%
53
North East
3.9%
41
Northern Ireland
2.8%
29

london_borough Which borough do you live in?

Base: 142
City of London
14.1%
20
Greenwich
4.9%
7
Hillingdon
4.9%
7
Sutton
4.9%
7
Bexley
4.2%
6
Redbridge
4.2%
6
Waltham Forest
4.2%
6
Barnet
3.5%
5
Harrow
3.5%
5
Hounslow
3.5%
5
Islington
3.5%
5
Lewisham
3.5%
5
Newham
3.5%
5
Bromley
2.8%
4
Enfield
2.8%
4
Southwark
2.8%
4
Barking and Dagenham
2.1%
3
Brent
2.1%
3
Camden
2.1%
3
Croydon
2.1%
3
Ealing
2.1%
3
Hammersmith and Fulham
2.1%
3
Lambeth
2.1%
3
Richmond upon Thames
2.1%
3
Wandsworth
2.1%
3
Haringey
1.4%
2
Havering
1.4%
2
Kingston upon Thames
1.4%
2
Merton
1.4%
2
Tower Hamlets
1.4%
2
Westminster
1.4%
2
Hackney
0.7%
1
Kensington and Chelsea
0.7%
1

la_east_mids Which local authority do you live in?

Base: 68
Lincolnshire
16.2%
11
Derbyshire
14.7%
10
Nottinghamshire
13.2%
9
Leicestershire
11.8%
8
Nottingham
10.3%
7
Derby
8.8%
6
West Northamptonshire
8.8%
6
Leicester
7.4%
5
North Northamptonshire
5.9%
4
Rutland
2.9%
2

la_south_east Which local authority do you live in?

Base: 143
Kent
19.6%
28
Hampshire
11.9%
17
Buckinghamshire
10.5%
15
Surrey
9.8%
14
West Sussex
9.8%
14
East Sussex
6.3%
9
Oxfordshire
6.3%
9
Brighton and Hove
4.9%
7
Portsmouth
4.9%
7
Milton Keynes
4.2%
6
Medway
2.8%
4
Southampton
2.8%
4
Reading
2.1%
3
Isle of Wight
1.4%
2
Bracknell Forest
0.7%
1
Slough
0.7%
1
West Berkshire
0.7%
1
Windsor and Maidenhead
0.7%
1

la_east_england Which local authority do you live in?

Base: 90
Essex
23.3%
21
Norfolk
17.8%
16
Suffolk
15.6%
14
Cambridgeshire
12.2%
11
Hertfordshire
11.1%
10
Thurrock
6.7%
6
Bedford
4.4%
4
Peterborough
4.4%
4
Luton
3.3%
3
Southend-on-Sea
1.1%
1

la_north_west Which local authority do you live in?

Base: 121
Manchester
18.2%
22
Lancashire
16.5%
20
Liverpool
11.6%
14
Trafford
5.0%
6
Bolton
4.1%
5
Cumberland
4.1%
5
Salford
4.1%
5
Wirral
4.1%
5
Blackburn with Darwen
3.3%
4
Cheshire East
3.3%
4
Rochdale
3.3%
4
Stockport
3.3%
4
Blackpool
2.5%
3
Cheshire West and Chester
2.5%
3
Oldham
2.5%
3
Wigan
2.5%
3
Bury
1.7%
2
Sefton
1.7%
2
St Helens
1.7%
2
Tameside
1.7%
2
Warrington
1.7%
2
Knowsley
0.8%
1

la_north_east Which local authority do you live in?

Base: 41
Northumberland
22.0%
9
County Durham
17.1%
7
Newcastle upon Tyne
17.1%
7
Sunderland
12.2%
5
Middlesbrough
7.3%
3
North Tyneside
7.3%
3
Gateshead
4.9%
2
Hartlepool
4.9%
2
Redcar and Cleveland
4.9%
2
Stockton-on-Tees
2.4%
1

la_west_mids Which local authority do you live in?

Base: 95
Birmingham
29.5%
28
Worcestershire
12.6%
12
Wolverhampton
10.5%
10
Coventry
9.5%
9
Stoke-on-Trent
8.4%
8
Dudley
5.3%
5
Walsall
5.3%
5
Staffordshire
4.2%
4
Warwickshire
4.2%
4
Shropshire
3.2%
3
Telford and Wrekin
3.2%
3
Sandwell
2.1%
2
County of Herefordshire
1.1%
1
Solihull
1.1%
1

la_south_west Which local authority do you live in?

Base: 84
City of Bristol
15.5%
13
Devon
10.7%
9
Wiltshire
10.7%
9
Cornwall
9.5%
8
Plymouth
9.5%
8
Gloucestershire
8.3%
7
Somerset
8.3%
7
Dorset
7.1%
6
Bath and North East Somerset
4.8%
4
Bournemouth, Christchurch and Poole
4.8%
4
North Somerset
4.8%
4
Swindon
4.8%
4
Torbay
1.2%
1

la_yorkshire_humber Which local authority do you live in?

Base: 89
Sheffield
21.3%
19
Leeds
13.5%
12
Doncaster
12.4%
11
York
9.0%
8
Bradford
7.9%
7
East Riding of Yorkshire
6.7%
6
Rotherham
5.6%
5
Wakefield
5.6%
5
Barnsley
4.5%
4
Kirklees
3.4%
3
North Yorkshire
3.4%
3
Calderdale
2.2%
2
City of Kingston upon Hull
2.2%
2
North Lincolnshire
2.2%
2

scot_region Which electoral region of Scotland do you live in?

Base: 91
Glasgow
30.8%
28
North East Scotland
15.4%
14
West Scotland
13.2%
12
Lothian
12.1%
11
Central Scotland
9.9%
9
Mid Scotland and Fife
9.9%
9
South Scotland
4.4%
4
Highlands and Islands
4.4%
4

la_scotland Which council area do you live in?

Base: 91
Glasgow City
23.1%
21
City of Edinburgh
14.3%
13
Aberdeen City
8.8%
8
Renfrewshire
6.6%
6
Fife
5.5%
5
North Lanarkshire
3.3%
3
Aberdeenshire
2.2%
2
Clackmannanshire
2.2%
2
Dundee City
2.2%
2
East Ayrshire
2.2%
2
East Dunbartonshire
2.2%
2
East Lothian
2.2%
2
North Ayrshire
2.2%
2
Perth and Kinross
2.2%
2
Scottish Borders
2.2%
2
South Lanarkshire
2.2%
2
West Lothian
2.2%
2
Angus
1.1%
1
Argyll and Bute
1.1%
1
East Renfrewshire
1.1%
1
Falkirk
1.1%
1
Highland
1.1%
1
Inverclyde
1.1%
1
Midlothian
1.1%
1
Moray
1.1%
1
Orkney Islands
1.1%
1
Shetland Islands
1.1%
1
South Ayrshire
1.1%
1
Stirling
1.1%
1
West Dunbartonshire
1.1%
1

la_wales In which local authority do you live?

Base: 53
Swansea // Abertawe
11.3%
6
Carmarthenshire // Sir Gaerfyrddin
9.4%
5
Rhondda Cynon Taf // Rhondda Cynon Taf
9.4%
5
Cardiff // Caerdydd
7.5%
4
Powys // Powys
7.5%
4
Blaenau Gwent // Blaenau Gwent
5.7%
3
Ceredigion // Ceredigion
5.7%
3
Conwy // Conwy
5.7%
3
Monmouthshire // Sir Fynwy
5.7%
3
Neath Port Talbot // Castell-nedd Port Talbot
5.7%
3
Bridgend // Pen-y-bont ar Ogwr
3.8%
2
Caerphilly // Caerffili
3.8%
2
Denbighshire // Sir Ddinbych
3.8%
2
Gwynedd // Gwynedd
3.8%
2
Newport // Casnewydd
3.8%
2
Vale of Glamorgan // Bro Morgannwg
3.8%
2
Pembrokeshire // Sir Benfro
1.9%
1
Wrexham // Wrecsam
1.9%
1

welsh_region **HIDDEN** Welsh Region From LA

Base: 53
Mid and West Wales
24.5%
13
South Wales West
20.8%
11
South Wales Central
20.8%
11
South Wales East
18.9%
10
North Wales
15.1%
8

la_northern_ireland Which local authority do you live in?

Base: 29
Belfast
24.1%
7
Ards and North Down
17.2%
5
Antrim and Newtownabbey
13.8%
4
Lisburn and Castlereagh
13.8%
4
Armagh City, Banbridge and Craigavon
10.3%
3
Derry City and Strabane
10.3%
3
Mid and East Antrim
6.9%
2
Mid Ulster
3.4%
1

computationaladults How many people aged 14 or over live in your household, including yourself?

Base: 1046
2
44.1%
461
1 (only me)
25.9%
271
3
18.0%
188
4
8.5%
89
5
2.4%
25
6 or more
1.1%
12

computationalchildren How many children aged 13 or under live in your household?

Base: 1046
0 (no children aged 13 or under)
69.6%
728
1
15.6%
163
2
11.7%
122
3
2.5%
26
4
0.7%
7

HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?

Base: 1046
£20,000 - £29,999
16.1%
168
£30,000 - £39,999
13.2%
138
£40,000 - £49,999
9.9%
104
Less than £10,000
9.8%
103
£10,000 - £14,999
8.2%
86
£15,000 - £19,999
7.8%
82
£50,000 - £59,999
7.3%
76
£100,000 - £149,999
6.1%
64
£60,000 - £69,999
5.0%
52
£70,000 - £79,999
5.0%
52
Prefer not to say
2.9%
30
£80,000 - £89,999
2.2%
23
£90,000 - £99,999
1.9%
20
£150,000 - £199,999
1.9%
20
£200,000 or more
1.4%
15
Don't know
1.2%
13

HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.

Base: 43
Between £20,000 and £39,999
39.5%
17
Less than £20,000
37.2%
16
Between £40,000 and £59,999
18.6%
8
£60,000 or more
4.7%
2

aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren

Base: 1046
£40,000+
34.5%
361
£0 - £19,999
33.5%
350
£20,000 - £39,999
32.0%
335

emp1 Which of the following best describes your current employment status?

Base: 1046
Employed full-time (More than 30 hours per week)
44.3%
463
Retired
19.3%
202
Employed part-time (Up to 30 hours per week)
14.8%
155
Unemployed
5.8%
61
Unable to work due to long-term illness or disability
5.6%
59
Family carer / homemaker
3.6%
38
Self-employed
3.4%
36
Student
2.8%
29
Unpaid volunteer
0.3%
3

emp2 Are you currently also in any paid employment alongside your studies?

Base: 29
Not Employed
69.0%
20
Employed part-time (Up to 30 hours per week)
27.6%
8
Self Employed
3.4%
1

tenure Which of the following types of housing tenure best describes the accommodation you live in?

Base: 1046
Owned outright
34.4%
360
Owned with a mortgage or loan
19.8%
207
Rented from private landlord or letting agency
16.5%
173
Rented from Council (Local Authority)
12.1%
127
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
10.9%
114
Living rent free
3.4%
36
Shared ownership - with a mortgage and paying rent
1.1%
12
Other private rented
0.9%
9
Rented from a relative or friend of household member
0.7%
7
Tied accommodation (accommodation provided by employer of a household member)
0.1%
1

seg Which of the following best describes the current occupation of the chief income earner in your household?

Base: 1046
Intermediate managerial roles, administrative or professional
20.0%
209
Supervisory or clerical and junior managerial roles, administrative or professional
18.5%
193
Skilled manual worker
13.5%
141
Pensioner
13.2%
138
Semi-skilled and unskilled manual worker
12.0%
125
Higher managerial roles, administrative or professional
11.7%
122
Unemployed
10.5%
110
Casual worker
0.8%
8

se_group *Hidden* Question for Socio-Economic Groups

Base: 1046
ABC1
50.1%
524
C2DE
49.9%
522

qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications

Base: 51
No Qualifications
100.0%
51

qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)

Base: 46
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
46

qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)

Base: 75
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
75

qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship

Base: 47
A formal Apprenticeship
100.0%
47

qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma

Base: 124
NVQs / GNVQs / RSA Diploma
100.0%
124

qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade

Base: 18
Standard Grade
100.0%
18

qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs

Base: 398
GCSEs / O-Levels / CSEs
100.0%
398

qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers

Base: 41
Highers / Advanced Highers
100.0%
41

qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels

Base: 44
AS-Levels
100.0%
44

qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels

Base: 208
A-Levels
100.0%
208

qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3

Base: 20
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
20

qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)

Base: 37
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
37

qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree

Base: 59
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
59

qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)

Base: 49
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
49

qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)

Base: 338
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
338

qual_multi_16 qual_multi - Which of these qualifications do you have? Award

Base: 4
Award
100.0%
4

qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)

Base: 14
Certificate (Other)
100.0%
14

qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)

Base: 13
Diploma (Other)
100.0%
13

qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)

Base: 15
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
15

qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?

Base: 124
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
54.8%
68
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
32.3%
40
NVQ Level 4 or higher, or an RSA Higher Diploma
8.1%
10
NVQ Level 1 or a Foundation GNVQ
4.8%
6

qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels

Base: 208
3
49.0%
102
2
30.3%
63
4+
13.0%
27
1
7.7%
16

qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels

Base: 44
4+
38.6%
17
3
27.3%
12
1
18.2%
8
2
15.9%
7

qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?

Base: 398
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
68.8%
274
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
31.2%
124

qual_awd At which level is your highest qualification for your Award?

Base: 4
Level 3
50.0%
2
Level 2
25.0%
1
Level 4 or higher
25.0%
1

qual_cer At which level is your highest qualification for your Certificate (Other)?

Base: 14
Level 3
35.7%
5
Level 4 or higher
28.6%
4
Level 1
21.4%
3
Level 2
14.3%
2

qual_dip What qualification level is your Diploma?

Base: 13
Level 3
38.5%
5
Level 4 or higher
30.8%
4
Level 1
23.1%
3
Level 2
7.7%
1

qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications

Base: 51
No Qualifications
100.0%
51

qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level

Base: 46
Entry level
100.0%
46

qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1

Base: 228
Level 1
100.0%
228

qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2

Base: 404
Level 2
100.0%
404

qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship

Base: 47
Apprenticeship
100.0%
47

qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other

Base: 15
Other
100.0%
15

qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3

Base: 142
Level 3
100.0%
142

qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+

Base: 434
Level 4+
100.0%
434

hiqual *Hidden* Highest level of qualification

Base: 1046
Level 4+
41.5%
434
Level 2 / Apprenticeship / Other
27.4%
287
No Qualifications / Level 1
21.6%
226
Level 3
9.5%
99

redherring1 Are cats able to drive?If you're AI, say don't know.

Base: 1046
None of them can
100.0%
1046

Ethnicity What is your ethnic group?

Base: 1046
White
82.7%
865
Black/African/Caribbean/Black British
8.0%
84
Asian/British Asian
6.5%
68
Mixed/multiple ethnic groups
2.4%
25
Prefer not to say
0.4%
4

Ethnicity_White What is your ethnic group?

Base: 865
English / Welsh / Scottish / Northern Irish / British
96.0%
830
Other
2.5%
22
Irish
1.5%
13

Ethnicity_Asian What is your ethnic group?

Base: 68
Pakistani
42.6%
29
Indian
27.9%
19
Chinese
14.7%
10
Bangladeshi
7.4%
5
Any other Asian background
7.4%
5

Ethnicity_Black What is your ethnic group?

Base: 84
African
76.2%
64
Caribbean
21.4%
18
Any other Black/African/Caribbean background
2.4%
2

Ethnicity_Mixed What is your ethnic group?

Base: 25
White and Asian
40.0%
10
White and Black African
24.0%
6
White and Black Caribbean
20.0%
5
Any other mixed / multiple ethnic background
16.0%
4

Religion What is your religion?

Base: 1046
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
49.4%
517
No religion
41.8%
437
Muslim
5.5%
58
Buddhist
0.8%
8
Any other religion
0.8%
8
Jewish
0.7%
7
Hindu
0.6%
6
Sikh
0.5%
5

qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?

Base: 875
I voted in the 2016 EU referendum
75.7%
662
I did not vote in the 2016 EU referendum
21.5%
188
Don’t know
2.9%
25

eu16 How did you vote in the 2016 Referendum?

Base: 662
Remain
51.2%
339
Leave
47.6%
315
Can’t remember
1.2%
8

qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?

Base: 1046
I voted in the 2024 General Election
72.9%
763
I did not vote for the 2024 General Election
24.5%
256
Can’t remember
2.6%
27

ge24 For which party did you vote in the 2024 General Election?

Base: 763
Labour
41.5%
317
Conservative
23.3%
178
Reform UK
14.0%
107
Liberal Democrats
7.7%
59
Green Party
5.9%
45
Scottish National Party (SNP)
2.6%
20
Can’t remember
1.7%
13
Another party
0.7%
5
Plaid Cymru
0.5%
4
UUP
0.5%
4
Sinn Fein
0.4%
3
Democratic Unionist Party
0.4%
3
Alliance
0.4%
3
SDLP
0.1%
1
TUV
0.1%
1

ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?

Base: 1046
10 - Certain to vote
51.0%
533
8
11.3%
118
0 - Would not vote
10.3%
108
9
7.6%
80
7
4.6%
48
5
4.4%
46
6
3.1%
32
4
2.6%
27
2
2.2%
23
3
1.7%
18
1
1.2%
13

gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?

Base: 938
Labour
24.0%
225
Reform UK
22.7%
213
Conservative
17.2%
161
Undecided
10.6%
99
Green Party
10.1%
95
Liberal Democrats
9.5%
89
Scottish National Party (SNP)
3.0%
28
Democratic Unionist Party
0.6%
6
Another party
0.6%
6
Plaid Cymru
0.4%
4
Alliance
0.4%
4
UUP
0.3%
3
Sinn Fein
0.2%
2
TUV
0.2%
2
SDLP
0.1%
1

party_id Do you generally feel closer to one of the parties than the others? If so, which one?

Base: 1046
I don’t feel close to any political party
23.8%
249
Labour
22.0%
230
Reform UK
18.0%
188
Conservative
15.1%
158
Green Party
9.0%
94
Liberal Democrats
7.3%
76
Scottish National Party (SNP)
2.4%
25
Plaid Cymru
0.5%
5
Democratic Unionist Party
0.5%
5
Alliance
0.4%
4
UUP
0.4%
4
Another party
0.3%
3
Sinn Fein
0.2%
2
SDLP
0.2%
2
TUV
0.1%
1

party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?

Base: 794
10 - Very close
24.2%
192
8
23.3%
185
7
18.0%
143
9
14.0%
111
5
7.7%
61
6
6.2%
49
4
2.5%
20
3
1.5%
12
2
1.0%
8
0 - Not close at all
0.9%
7
1
0.5%
4
Don’t know
0.3%
2

tactical_hypothetical In that situation, which of the following would you be most likely to do?

Base: 1046
Still vote for the party I originally intended to vote for
37.5%
392
Vote for the party closest to my own views, even if it was not my first choice
22.8%
238
Vote for the party I preferred more out of the two with a realistic chance of winning, regardless of ideology
12.0%
125
I would not vote
11.4%
119
Vote for the party most likely to defeat the party I liked least
10.4%
109
Don’t know
6.0%
63

ge_negative_A_1 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Conservative

Base: 185
Conservative
100.0%
185

ge_negative_A_2 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Labour

Base: 326
Labour
100.0%
326

ge_negative_A_3 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Liberal Democrats

Base: 98
Liberal Democrats
100.0%
98

ge_negative_A_4 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Reform UK

Base: 311
Reform UK
100.0%
311

ge_negative_A_5 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Green Party

Base: 126
Green Party
100.0%
126

ge_negative_A_6 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Scottish National Party (SNP)

Base: 23
Scottish National Party (SNP)
100.0%
23

ge_negative_A_7 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Plaid Cymru

Base: 4
Plaid Cymru
100.0%
4

ge_negative_A_8 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Sinn Fein

Base: 7
Sinn Fein
100.0%
7

ge_negative_A_9 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Democratic Unionist Party

Base: 5
Democratic Unionist Party
100.0%
5

ge_negative_A_10 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? Alliance

Base: 3
Alliance
100.0%
3

ge_negative_A_11 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? UUP

Base: 2
UUP
100.0%
2

ge_negative_A_12 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? SDLP

Base: 2
SDLP
100.0%
2

ge_negative_A_13 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? TUV

Base: 4
TUV
100.0%
4

ge_negative_A_14 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? PBP

Base: 1
PBP
100.0%
1

ge_negative_A_16 ge_negative_A - Now thinking about your local constituency, which, if any of the following parties would you least like to see win the seat? None of the above

Base: 63
None of the above
100.0%
63

ge_negative_B and which one of these would you least like to see win the constituency?

Base: 140
Reform UK
33.6%
47
Labour
24.3%
34
Conservative
17.1%
24
Liberal Democrats
10.0%
14
Green Party
10.0%
14
Scottish National Party (SNP)
2.1%
3
Democratic Unionist Party
1.4%
2
Sinn Fein
0.7%
1
Alliance
0.7%
1

eng_tactical_1 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 785
Labour
21.5%
169
Reform UK
21.4%
168
Conservative
20.5%
161
Liberal Democrats
13.6%
107
Green Party
12.9%
101
Undecided
5.6%
44
I wouldn't vote
4.2%
33
Another party
0.3%
2

eng_tactical_2 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 785
Labour
19.6%
154
Reform UK
19.2%
151
Conservative
19.0%
149
Green Party
15.4%
121
Liberal Democrats
14.5%
114
Undecided
6.5%
51
I wouldn't vote
5.6%
44
Another party
0.1%
1

eng_tactical_3 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 785
Labour
21.1%
166
Reform UK
18.7%
147
Conservative
18.3%
144
Liberal Democrats
16.3%
128
Green Party
13.5%
106
Undecided
5.9%
46
I wouldn't vote
5.9%
46
Another party
0.3%
2

eng_tactical_4 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 785
Reform UK
21.1%
166
Conservative
20.5%
161
Labour
20.3%
159
Liberal Democrats
14.1%
111
Green Party
12.0%
94
Undecided
6.1%
48
I wouldn't vote
5.6%
44
Another party
0.3%
2

eng_tactical_5 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 785
Reform UK
20.4%
160
Conservative
19.6%
154
Labour
19.1%
150
Green Party
15.7%
123
Liberal Democrats
13.9%
109
I wouldn't vote
6.0%
47
Undecided
5.2%
41
Another party
0.1%
1

sco_tactical_1 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
31.0%
26
Labour
17.9%
15
Green Party
17.9%
15
Conservative
10.7%
9
Liberal Democrats
10.7%
9
Reform UK
6.0%
5
Undecided
4.8%
4
I wouldn't vote
1.2%
1

sco_tactical_2 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
29.8%
25
Green Party
17.9%
15
Labour
14.3%
12
Liberal Democrats
14.3%
12
Reform UK
9.5%
8
Conservative
7.1%
6
Undecided
4.8%
4
I wouldn't vote
2.4%
2

sco_tactical_3 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
28.6%
24
Green Party
17.9%
15
Labour
14.3%
12
Liberal Democrats
13.1%
11
Reform UK
11.9%
10
Conservative
7.1%
6
Undecided
6.0%
5
Another party
1.2%
1

sco_tactical_4 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
25.0%
21
Labour
23.8%
20
Green Party
15.5%
13
Reform UK
10.7%
9
Liberal Democrats
9.5%
8
Conservative
7.1%
6
Undecided
7.1%
6
Another party
1.2%
1

sco_tactical_5 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
28.6%
24
Labour
19.0%
16
Green Party
14.3%
12
Conservative
11.9%
10
Liberal Democrats
10.7%
9
Reform UK
9.5%
8
Undecided
3.6%
3
I wouldn't vote
2.4%
2

sco_tactical_6 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
22.6%
19
Liberal Democrats
20.2%
17
Labour
15.5%
13
Green Party
11.9%
10
Conservative
9.5%
8
Reform UK
7.1%
6
Undecided
7.1%
6
I wouldn't vote
4.8%
4
Another party
1.2%
1

sco_tactical_7 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
27.4%
23
Labour
21.4%
18
Liberal Democrats
15.5%
13
Green Party
15.5%
13
Reform UK
7.1%
6
Conservative
6.0%
5
Undecided
3.6%
3
I wouldn't vote
2.4%
2
Another party
1.2%
1

sco_tactical_8 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 84
Scottish National Party (SNP)
32.1%
27
Labour
19.0%
16
Liberal Democrats
16.7%
14
Green Party
11.9%
10
Conservative
6.0%
5
Reform UK
6.0%
5
Undecided
6.0%
5
I wouldn't vote
2.4%
2

wal_tactical_1 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Reform UK
24.4%
11
Labour
22.2%
10
Conservative
13.3%
6
Liberal Democrats
11.1%
5
Green Party
11.1%
5
Plaid Cymru
11.1%
5
Undecided
4.4%
2
I wouldn't vote
2.2%
1

wal_tactical_2 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Reform UK
24.4%
11
Labour
20.0%
9
Conservative
13.3%
6
Green Party
13.3%
6
Liberal Democrats
11.1%
5
Plaid Cymru
11.1%
5
Undecided
4.4%
2
I wouldn't vote
2.2%
1

wal_tactical_3 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Reform UK
24.4%
11
Labour
20.0%
9
Conservative
15.6%
7
Plaid Cymru
13.3%
6
Liberal Democrats
11.1%
5
Green Party
8.9%
4
Undecided
4.4%
2
I wouldn't vote
2.2%
1

wal_tactical_4 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Reform UK
26.7%
12
Labour
22.2%
10
Conservative
13.3%
6
Liberal Democrats
8.9%
4
Plaid Cymru
8.9%
4
Green Party
6.7%
3
Undecided
6.7%
3
I wouldn't vote
6.7%
3

wal_tactical_5 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Reform UK
24.4%
11
Labour
22.2%
10
Conservative
11.1%
5
Liberal Democrats
11.1%
5
Undecided
11.1%
5
Plaid Cymru
11.1%
5
Green Party
6.7%
3
I wouldn't vote
2.2%
1

wal_tactical_6 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Labour
22.2%
10
Reform UK
22.2%
10
Conservative
17.8%
8
Undecided
11.1%
5
Green Party
8.9%
4
Liberal Democrats
6.7%
3
Plaid Cymru
6.7%
3
Another party
2.2%
1
I wouldn't vote
2.2%
1

wal_tactical_7 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Reform UK
22.2%
10
Liberal Democrats
20.0%
9
Labour
17.8%
8
Conservative
11.1%
5
Undecided
8.9%
4
Plaid Cymru
8.9%
4
Green Party
6.7%
3
I wouldn't vote
4.4%
2

wal_tactical_8 If you believed that the contest in your constituency was between and , and no other parties stood a realistic chance of winning, for which party would you vote?

Base: 45
Labour
24.4%
11
Reform UK
22.2%
10
Conservative
15.6%
7
Liberal Democrats
8.9%
4
I wouldn't vote
8.9%
4
Plaid Cymru
8.9%
4
Green Party
6.7%
3
Undecided
4.4%
2

best_pm Which of the following party leaders would make the best Prime Minister?

Base: 1046
Don't know
30.3%
317
Keir Starmer
26.7%
279
Nigel Farage
24.3%
254
Kemi Badenoch
18.7%
196

econtrust_1 Who do you trust more on the economy?

Base: 1046
Don't know
36.6%
383
Kemi Badenoch
33.2%
347
Keir Starmer
30.2%
316

econtrust_2 Who do you trust more on the economy?

Base: 1046
Don't know
35.5%
371
Conservative Shadow Chancellor of the Exchequer, Mel Stride
34.7%
363
Labour Chancellor of the Exchequer, Rachel Reeves
29.8%
312

kemiapp1 Which of the following statements is closest to your view?

Base: 1046
Kemi Badenoch is doing well as a leader of the Conservative Party
38.7%
405
Kemi Badenoch is not doing well as a leader of the Conservative Party
30.9%
323
Don't know
30.4%
318

keirapp1 Which of the following statements is closest to your view?

Base: 1046
Keir Starmer is not doing well as a leader of the Labour Party
59.8%
625
Keir Starmer is doing well as a leader of the Labour Party
22.7%
237
Don't know
17.6%
184

farageapp1 Which of the following statements is closest to your view?

Base: 1046
Nigel Farage is doing well as a leader of Reform UK
45.0%
471
Nigel Farage is not doing well as a leader of Reform UK
33.7%
352
Don't know
21.3%
223

leaderlike_1 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Kemi Badenoch

Base: 1046
Neither like nor dislike
27.0%
282
Somewhat like
21.1%
221
Somewhat dislike
16.0%
167
Strongly dislike
15.6%
163
Strongly like
11.7%
122
Don’t know
5.3%
55
Have not heard of
3.4%
36

leaderlike_2 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Keir Starmer

Base: 1046
Strongly dislike
36.1%
378
Neither like nor dislike
17.4%
182
Somewhat dislike
16.1%
168
Somewhat like
15.5%
162
Strongly like
10.7%
112
Don’t know
3.3%
34
Have not heard of
1.0%
10

leaderlike_3 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Ed Davey

Base: 1046
Neither like nor dislike
36.0%
377
Somewhat like
19.5%
204
Somewhat dislike
11.4%
119
Strongly dislike
10.5%
110
Strongly like
8.0%
84
Don’t know
7.7%
81
Have not heard of
6.8%
71

leaderlike_4 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Nigel Farage

Base: 1046
Strongly dislike
31.3%
327
Somewhat like
19.5%
204
Neither like nor dislike
18.7%
196
Strongly like
15.5%
162
Somewhat dislike
10.3%
108
Don’t know
3.7%
39
Have not heard of
1.0%
10

leaderqual_1 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Honesty

Base: 1046
None
29.9%
313
Keir Starmer
20.7%
217
Nigel Farage
19.0%
199
Kemi Badenoch
18.5%
194
Don't know
11.8%
123

leaderqual_2 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Competence

Base: 1046
None
25.0%
261
Keir Starmer
21.6%
226
Kemi Badenoch
20.4%
213
Nigel Farage
19.9%
208
Don't know
13.2%
138

leaderqual_3 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Out of touch with ordinary people

Base: 1046
Keir Starmer
40.2%
421
Nigel Farage
22.9%
240
Kemi Badenoch
12.7%
133
None
12.5%
131
Don't know
11.6%
121

leaderqual_4 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Genuine

Base: 1046
None
27.8%
291
Keir Starmer
22.0%
230
Nigel Farage
21.2%
222
Kemi Badenoch
18.4%
192
Don't know
10.6%
111

leaderqual_5 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Strong leadership

Base: 1046
Nigel Farage
27.4%
287
None
25.0%
262
Keir Starmer
19.0%
199
Kemi Badenoch
18.5%
193
Don't know
10.0%
105

leaderqual_6 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Calmness

Base: 1046
Keir Starmer
26.1%
273
None
22.8%
239
Kemi Badenoch
21.0%
220
Nigel Farage
18.7%
196
Don't know
11.3%
118

leaderqual_7 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Irrationality

Base: 1046
Nigel Farage
29.9%
313
Keir Starmer
25.5%
267
None
17.4%
182
Don't know
16.3%
171
Kemi Badenoch
10.8%
113

leaderqual_8 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Intelligence

Base: 1046
Keir Starmer
26.0%
272
None
22.5%
235
Kemi Badenoch
20.1%
210
Nigel Farage
19.5%
204
Don't know
12.0%
125

leaderqual_9 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Pessimism

Base: 1046
None
24.0%
251
Nigel Farage
21.0%
220
Don't know
21.0%
220
Keir Starmer
20.9%
219
Kemi Badenoch
13.0%
136

leaderqual_10 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Reliability

Base: 1046
None
28.3%
296
Nigel Farage
21.2%
222
Keir Starmer
20.3%
212
Kemi Badenoch
18.7%
196
Don't know
11.5%
120

leaderqual_11 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Decisiveness

Base: 1046
None
25.5%
267
Nigel Farage
23.7%
248
Keir Starmer
19.3%
202
Kemi Badenoch
17.7%
185
Don't know
13.8%
144

leaderqual_12 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Empathy

Base: 1046
None
29.9%
313
Keir Starmer
21.7%
227
Kemi Badenoch
19.2%
201
Nigel Farage
15.8%
165
Don't know
13.4%
140

issuesgovt_1 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Education

Base: 1046
3
27.2%
284
1 - Not confident at all
20.7%
217
2
16.8%
176
4
16.7%
175
5 - Very confident
12.6%
132
Don't know
5.9%
62

issuesgovt_2 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The environment

Base: 1046
3
27.2%
285
1 - Not confident at all
23.8%
249
2
17.3%
181
4
15.7%
164
5 - Very confident
10.1%
106
Don't know
5.8%
61

issuesgovt_3 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Immigration

Base: 1046
1 - Not confident at all
41.0%
429
3
16.9%
177
2
14.8%
155
4
12.1%
127
5 - Very confident
9.6%
100
Don't know
5.5%
58

issuesgovt_4 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Industrial relations

Base: 1046
3
28.1%
294
1 - Not confident at all
20.9%
219
4
17.1%
179
2
16.7%
175
5 - Very confident
10.0%
105
Don't know
7.1%
74

issuesgovt_5 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The NHS

Base: 1046
1 - Not confident at all
27.5%
288
3
22.8%
239
4
17.0%
178
2
16.5%
173
5 - Very confident
11.9%
124
Don't know
4.2%
44

issuesgovt_6 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Refugees and asylum seekers

Base: 1046
1 - Not confident at all
39.7%
415
3
18.8%
197
2
14.9%
156
4
12.1%
127
5 - Very confident
8.9%
93
Don't know
5.5%
58

issuesgovt_7 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Climate change

Base: 1046
3
27.5%
288
1 - Not confident at all
25.1%
263
2
18.0%
188
4
12.9%
135
5 - Very confident
10.1%
106
Don't know
6.3%
66

issuesgovt_8 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The economy

Base: 1046
1 - Not confident at all
31.5%
330
3
23.6%
247
2
16.1%
168
4
13.6%
142
5 - Very confident
10.5%
110
Don't know
4.7%
49

issuesgovt_9 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? National security

Base: 1046
1 - Not confident at all
24.0%
251
3
22.1%
231
4
19.8%
207
2
14.5%
152
5 - Very confident
13.3%
139
Don't know
6.3%
66

issuesgovt_10 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Housing

Base: 1046
1 - Not confident at all
26.1%
273
3
24.0%
251
2
19.6%
205
4
14.5%
152
5 - Very confident
10.6%
111
Don't know
5.2%
54

issuesbadenoch_1 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Education

Base: 1046
3
27.8%
291
1 - Not confident at all
20.7%
217
4
17.1%
179
2
14.3%
150
5 - Very confident
12.0%
125
Don't know
8.0%
84

issuesbadenoch_2 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The environment

Base: 1046
3
27.2%
284
1 - Not confident at all
23.0%
241
2
16.0%
167
4
13.9%
145
5 - Very confident
10.7%
112
Don't know
9.3%
97

issuesbadenoch_3 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Immigration

Base: 1046
1 - Not confident at all
27.7%
290
3
22.8%
238
2
17.4%
182
4
13.2%
138
5 - Very confident
10.5%
110
Don't know
8.4%
88

issuesbadenoch_4 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Industrial relations

Base: 1046
3
27.1%
283
1 - Not confident at all
22.6%
236
2
15.9%
166
4
14.0%
146
5 - Very confident
11.3%
118
Don't know
9.3%
97

issuesbadenoch_5 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The NHS

Base: 1046
1 - Not confident at all
24.3%
254
3
23.6%
247
2
17.2%
180
4
15.3%
160
5 - Very confident
12.5%
131
Don't know
7.1%
74

issuesbadenoch_6 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Refugees and asylum seekers

Base: 1046
1 - Not confident at all
29.2%
305
3
21.3%
223
2
16.8%
176
4
12.9%
135
5 - Very confident
11.3%
118
Don't know
8.5%
89

issuesbadenoch_7 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Climate change

Base: 1046
3
26.5%
277
1 - Not confident at all
24.4%
255
2
16.2%
169
4
13.4%
140
5 - Very confident
10.3%
108
Don't know
9.3%
97

issuesbadenoch_8 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The economy

Base: 1046
1 - Not confident at all
23.2%
243
3
22.9%
240
4
18.5%
193
2
15.8%
165
5 - Very confident
12.3%
129
Don't know
7.3%
76

issuesbadenoch_9 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? National security

Base: 1046
3
25.1%
263
1 - Not confident at all
21.4%
224
4
17.0%
178
2
14.7%
154
5 - Very confident
13.5%
141
Don't know
8.2%
86

issuesbadenoch_10 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Housing

Base: 1046
3
27.1%
283
1 - Not confident at all
21.6%
226
2
17.3%
181
4
14.2%
149
5 - Very confident
11.2%
117
Don't know
8.6%
90

issuesstarmer_1 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Education

Base: 1046
1 - Not confident at all
31.2%
326
3
22.9%
240
4
14.1%
147
2
13.9%
145
5 - Very confident
11.8%
123
Don't know
6.2%
65

issuesstarmer_2 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The environment

Base: 1046
1 - Not confident at all
32.5%
340
3
23.0%
241
2
15.8%
165
4
13.6%
142
5 - Very confident
9.1%
95
Don't know
6.0%
63

issuesstarmer_3 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Immigration

Base: 1046
1 - Not confident at all
41.9%
438
3
16.5%
173
2
14.5%
152
4
11.6%
121
5 - Very confident
10.1%
106
Don't know
5.4%
56

issuesstarmer_4 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Industrial relations

Base: 1046
1 - Not confident at all
31.7%
332
3
22.6%
236
4
16.9%
177
2
12.9%
135
5 - Very confident
9.2%
96
Don't know
6.7%
70

issuesstarmer_5 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The NHS

Base: 1046
1 - Not confident at all
33.7%
353
3
18.3%
191
4
16.3%
170
2
14.3%
150
5 - Very confident
12.5%
131
Don't know
4.9%
51

issuesstarmer_6 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Refugees and asylum seekers

Base: 1046
1 - Not confident at all
40.8%
427
3
17.2%
180
2
15.2%
159
4
12.7%
133
5 - Very confident
9.0%
94
Don't know
5.1%
53

issuesstarmer_7 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Climate change

Base: 1046
1 - Not confident at all
33.0%
345
3
23.0%
241
2
14.4%
151
4
14.0%
146
5 - Very confident
9.6%
100
Don't know
6.0%
63

issuesstarmer_8 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The economy

Base: 1046
1 - Not confident at all
36.0%
377
3
19.0%
199
2
14.9%
156
4
13.5%
141
5 - Very confident
10.8%
113
Don't know
5.7%
60

issuesstarmer_9 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? National security

Base: 1046
1 - Not confident at all
31.5%
330
3
19.7%
206
4
17.6%
184
2
13.9%
145
5 - Very confident
11.6%
121
Don't know
5.7%
60

issuesstarmer_10 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Housing

Base: 1046
1 - Not confident at all
31.7%
332
3
21.6%
226
2
16.7%
175
4
14.8%
155
5 - Very confident
9.9%
104
Don't know
5.2%
54

issuesfarage_1 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Education

Base: 1046
1 - Not confident at all
28.6%
299
3
21.5%
225
4
15.9%
166
2
14.1%
148
5 - Very confident
13.4%
140
Don't know
6.5%
68

issuesfarage_2 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The environment

Base: 1046
1 - Not confident at all
30.9%
323
3
21.8%
228
2
14.8%
155
4
14.1%
147
5 - Very confident
11.3%
118
Don't know
7.2%
75

issuesfarage_3 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Immigration

Base: 1046
1 - Not confident at all
28.1%
294
5 - Very confident
20.3%
212
3
17.4%
182
4
17.0%
178
2
11.7%
122
Don't know
5.5%
58

issuesfarage_4 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Industrial relations

Base: 1046
1 - Not confident at all
30.0%
314
3
22.5%
235
2
14.8%
155
4
14.1%
147
5 - Very confident
12.5%
131
Don't know
6.1%
64

issuesfarage_5 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The NHS

Base: 1046
1 - Not confident at all
31.9%
334
3
21.5%
225
5 - Very confident
14.2%
149
2
13.7%
143
4
12.9%
135
Don't know
5.7%
60

issuesfarage_6 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Refugees and asylum seekers

Base: 1046
1 - Not confident at all
28.0%
293
5 - Very confident
19.8%
207
3
18.5%
193
4
17.3%
181
2
10.7%
112
Don't know
5.7%
60

issuesfarage_7 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Climate change

Base: 1046
1 - Not confident at all
32.5%
340
3
21.0%
220
2
13.9%
145
4
13.4%
140
5 - Very confident
12.4%
130
Don't know
6.8%
71

issuesfarage_8 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The economy

Base: 1046
1 - Not confident at all
30.7%
321
3
21.9%
229
5 - Very confident
15.0%
157
4
13.6%
142
2
12.8%
134
Don't know
6.0%
63

issuesfarage_9 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? National security

Base: 1046
1 - Not confident at all
27.3%
286
3
22.7%
237
4
16.4%
172
5 - Very confident
15.2%
159
2
12.1%
127
Don't know
6.2%
65

issuesfarage_10 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Housing

Base: 1046
1 - Not confident at all
29.0%
303
3
21.6%
226
2
16.0%
167
5 - Very confident
13.4%
140
4
13.1%
137
Don't know
7.0%
73

likedislikeparty_1 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Conservative

Base: 1046
Strongly dislike
24.0%
251
Neither like nor dislike
20.2%
211
Somewhat like
19.0%
199
Somewhat dislike
17.1%
179
Strongly like
14.1%
147
Don’t know
4.5%
47
Have not heard of
1.1%
12

likedislikeparty_2 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Labour

Base: 1046
Strongly dislike
30.4%
318
Somewhat like
17.0%
178
Neither like nor dislike
16.3%
171
Somewhat dislike
15.8%
165
Strongly like
14.7%
154
Don’t know
4.7%
49
Have not heard of
1.1%
11

likedislikeparty_3 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Liberal Democrat

Base: 1046
Neither like nor dislike
32.9%
344
Somewhat like
22.4%
234
Somewhat dislike
16.2%
169
Strongly dislike
12.0%
125
Strongly like
9.7%
101
Don’t know
5.8%
61
Have not heard of
1.1%
12

likedislikeparty_4 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Scottish National Party

Base: 91
Somewhat like
41.8%
38
Strongly like
14.3%
13
Neither like nor dislike
14.3%
13
Strongly dislike
13.2%
12
Somewhat dislike
11.0%
10
Don’t know
4.4%
4
Have not heard of
1.1%
1

likedislikeparty_5 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Plaid Cymru

Base: 53
Neither like nor dislike
22.6%
12
Somewhat like
18.9%
10
Strongly dislike
18.9%
10
Somewhat dislike
17.0%
9
Don’t know
11.3%
6
Strongly like
9.4%
5
Have not heard of
1.9%
1

likedislikeparty_6 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Green Party

Base: 1046
Neither like nor dislike
30.7%
321
Somewhat like
22.7%
237
Strongly dislike
15.6%
163
Somewhat dislike
13.4%
140
Strongly like
10.5%
110
Don’t know
5.4%
56
Have not heard of
1.8%
19

likedislikeparty_7 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Reform UK

Base: 1046
Strongly dislike
29.7%
311
Neither like nor dislike
18.8%
197
Somewhat like
18.7%
196
Strongly like
17.0%
178
Somewhat dislike
9.4%
98
Don’t know
4.5%
47
Have not heard of
1.8%
19

poltrust_1 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Environment / Climate Change

Base: 1046
Green Party
23.3%
244
None
21.8%
228
Labour
17.9%
187
Reform UK
16.4%
172
Conservative
12.9%
135
Liberal Democrats
7.6%
80

poltrust_2 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Cost of living

Base: 1046
None
23.1%
242
Reform UK
19.2%
201
Conservative
18.6%
195
Labour
18.5%
193
Green Party
11.2%
117
Liberal Democrats
9.4%
98

poltrust_3 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Health and the NHS

Base: 1046
None
23.3%
244
Labour
22.8%
239
Reform UK
18.4%
192
Conservative
14.9%
156
Green Party
10.5%
110
Liberal Democrats
10.0%
105

poltrust_4 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? The economy generally

Base: 1046
None
23.1%
242
Labour
20.6%
215
Reform UK
18.4%
192
Conservative
17.9%
187
Green Party
10.9%
114
Liberal Democrats
9.2%
96

poltrust_5 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Housing

Base: 1046
None
24.0%
251
Labour
22.7%
237
Reform UK
18.7%
196
Conservative
15.4%
161
Green Party
11.1%
116
Liberal Democrats
8.1%
85

poltrust_6 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Energy

Base: 1046
None
22.1%
231
Labour
20.2%
211
Reform UK
18.4%
192
Conservative
15.7%
164
Green Party
15.7%
164
Liberal Democrats
8.0%
84

poltrust_7 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Crime

Base: 1046
None
23.6%
247
Reform UK
21.0%
220
Labour
20.3%
212
Conservative
17.3%
181
Green Party
9.4%
98
Liberal Democrats
8.4%
88

poltrust_8 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Education

Base: 1046
None
21.9%
229
Labour
21.0%
220
Reform UK
18.9%
198
Conservative
17.1%
179
Green Party
11.3%
118
Liberal Democrats
9.8%
102

poltrust_9 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Defence

Base: 1046
Labour
23.3%
244
None
21.6%
226
Reform UK
20.2%
211
Conservative
19.3%
202
Green Party
8.0%
84
Liberal Democrats
7.6%
79

poltrust_10 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Immigration

Base: 1046
Reform UK
29.8%
312
None
23.3%
244
Labour
17.6%
184
Conservative
12.5%
131
Green Party
9.8%
103
Liberal Democrats
6.9%
72

poltrust_11 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Transport

Base: 1046
None
24.1%
252
Labour
22.8%
239
Reform UK
17.4%
182
Conservative
16.2%
169
Green Party
10.8%
113
Liberal Democrats
8.7%
91

poltrust_12 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Pensions

Base: 1046
None
24.6%
257
Labour
20.6%
215
Conservative
18.7%
196
Reform UK
17.7%
185
Liberal Democrats
10.0%
105
Green Party
8.4%
88

poltrust_13 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Jobs

Base: 1046
None
23.1%
242
Labour
21.8%
228
Reform UK
19.1%
200
Conservative
17.8%
186
Green Party
9.7%
101
Liberal Democrats
8.5%
89

poltrust_14 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Foreign policy

Base: 1046
None
22.5%
235
Reform UK
20.3%
212
Labour
19.2%
201
Conservative
19.0%
199
Green Party
10.3%
108
Liberal Democrats
8.7%
91

poltrust_15 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Welfare benefits

Base: 1046
None
23.9%
250
Labour
22.1%
231
Reform UK
17.9%
187
Conservative
15.0%
157
Liberal Democrats
10.7%
112
Green Party
10.4%
109

poltrust_16 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Culture

Base: 1046
None
24.2%
253
Labour
18.3%
191
Conservative
18.0%
188
Reform UK
17.3%
181
Green Party
11.2%
117
Liberal Democrats
11.1%
116

ltv_parties_1 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Conservative

Base: 1046
0 - Very unlikely
28.5%
298
10 - Very likely
10.0%
105
7
9.0%
94
5
8.9%
93
8
7.5%
78
2
7.3%
76
3
6.6%
69
6
6.1%
64
4
5.8%
61
1
5.5%
58
9
4.8%
50

ltv_parties_2 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Labour

Base: 1046
0 - Very unlikely
34.9%
365
10 - Very likely
9.6%
100
8
8.8%
92
5
6.8%
71
7
6.5%
68
6
6.4%
67
2
5.6%
59
1
5.5%
58
3
5.5%
58
9
5.3%
55
4
5.1%
53

ltv_parties_3 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Liberal Democrats

Base: 1046
0 - Very unlikely
22.3%
233
5
12.2%
128
7
9.6%
100
6
9.0%
94
3
8.7%
91
8
7.7%
81
2
7.6%
79
4
6.9%
72
10 - Very likely
6.3%
66
1
5.7%
60
9
4.0%
42

ltv_parties_4 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Reform UK

Base: 1046
0 - Very unlikely
34.0%
356
10 - Very likely
14.5%
152
5
7.2%
75
7
7.2%
75
8
7.1%
74
2
6.0%
63
6
5.7%
60
9
5.2%
54
3
4.9%
51
4
4.2%
44
1
4.0%
42

ltv_parties_5 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Green Party

Base: 1046
0 - Very unlikely
27.9%
292
5
9.8%
102
7
8.7%
91
10 - Very likely
8.0%
84
6
7.7%
81
3
7.4%
77
4
7.4%
77
8
7.2%
75
2
6.3%
66
1
5.4%
57
9
4.2%
44

ltv_parties_6 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Scottish National Party

Base: 91
0 - Very unlikely
19.8%
18
10 - Very likely
14.3%
13
9
14.3%
13
7
12.1%
11
5
9.9%
9
8
8.8%
8
6
7.7%
7
3
6.6%
6
4
3.3%
3
1
2.2%
2
2
1.1%
1

ltv_parties_7 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Plaid Cymru

Base: 53
0 - Very unlikely
35.8%
19
10 - Very likely
15.1%
8
3
11.3%
6
5
9.4%
5
2
7.5%
4
6
5.7%
3
1
3.8%
2
4
3.8%
2
9
3.8%
2
7
1.9%
1
8
1.9%
1

dq22_1 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for the UK economyImmigration is bad for the UK economy

Base: 1046
Statement 2 is closest to my view
53.8%
563
Statement 1 is closest to my view
46.2%
483

dq22_2 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for UK culture and way of lifeImmigration is bad for UK culture and way of life

Base: 1046
Statement 2 is closest to my view
56.2%
588
Statement 1 is closest to my view
43.8%
458

dq22_3 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for public services such as schools and the NHSImmigration is bad for public services such as schools and the NHS

Base: 1046
Statement 2 is closest to my view
55.0%
575
Statement 1 is closest to my view
45.0%
471

dq22_4 dq22 - For each of the following pairs of statements, select which best reflects your view about immigration: Immigration is good for life in the UK overallImmigration is bad for life in the UK overall

Base: 1046
Statement 2 is closest to my view
56.4%
590
Statement 1 is closest to my view
43.6%
456

dq12 On the scale below (1-4), where would you place yourself between these two statements?

Base: 1046
4 - Too much diversity of cultures and backgrounds weakens a country’s unity
29.7%
311
3
25.2%
264
2
22.9%
240
1 - Diversity of cultures and backgrounds makes a country stronger
22.1%
231

dq14_1 dq14 - For each of the pairs of statements below, please indicate which statement reflects your own view more: 1. The government should take primary responsibility for solving society’s problems, even if that limits what individuals and communities c

Base: 1046
Statement 1 reflects my view somewhat
39.5%
413
Statement 2 reflects my view somewhat
31.2%
326
Statement 1 reflects my view strongly
20.3%
212
Statement 2 reflects my view strongly
9.1%
95

dq14_2 dq14 - For each of the pairs of statements below, please indicate which statement reflects your own view more: 1. The UK benefits from allowing more immigration, even if that changes the make-up of communities. 2. The UK should reduce immigration, even

Base: 1046
Statement 2 reflects my view somewhat
30.1%
315
Statement 1 reflects my view somewhat
27.2%
284
Statement 2 reflects my view strongly
26.5%
277
Statement 1 reflects my view strongly
16.3%
170

dq17 In the future, do you think AI technologies are more likely to…

Base: 1046
Make little difference either way
28.1%
294
Somewhat worsen working conditions
22.9%
240
Greatly worsen working conditions and weaken workers’ rights
19.9%
208
Somewhat improve working conditions
19.2%
201
Greatly improve working conditions and strengthen workers’ rights
9.8%
103

q1 Overall, in your view should the UK increase immigration, keep immigration about the same, or decrease immigration?

Base: 1046
Decrease a lot
34.9%
365
Keep about the same
28.3%
296
Decrease a little
15.3%
160
Increase a little
11.3%
118
Increase a lot
6.3%
66
Don’t know
3.9%
41

q2 In your view, is the total number of people arriving in the UK over the last year higher, lower, or about the same as in recent years?

Base: 1046
Higher than in recent years
51.4%
538
About the same as recent years
28.5%
298
Don’t know
11.1%
116
Lower than recent years
9.0%
94

q3 In your best guess, how many people do you think move to the UK each year?

Base: 1046
100,000-249,999
22.3%
233
Don’t know
21.9%
229
250,000-499,999
16.8%
176
Fewer than 100,000
13.4%
140
500,000-749,999
12.0%
125
750,000-999,999
7.3%
76
1,000,000-1,999,999
3.9%
41
2,000,000+
2.5%
26

q5 At the time of Suella Braverman’s defection to Reform UK, 23 current or former Conservative MPs have joined the party. Which of the following statements comes closest to your view?

Base: 1046
The defections have strengthened Reform UK’s reputation, as it now has more experienced politicians in its ranks
37.6%
393
The defections have damaged Reform UK’s reputation, as it is now just another Conservative Party
36.2%
379
Don’t know
26.2%
274

q6 Which of the following statements comes closest to your view?

Base: 1046
Nigel Farage is incapable of representing people of all ethnicities, backgrounds, and religions
47.8%
500
Nigel Farage is capable of representing people of all ethnicities, backgrounds, and religions
33.7%
353
Don’t know
18.5%
193

q7 Nigel Farage, as leader of Reform UK, has proposed a hardline "Operation Restoring Justice" plan that advocates for the mass deportation of up to 600,000 migrants with no lawful right to remain over a five-year parliamentary term.Thinking about th

Base: 1046
Strongly support
23.9%
250
Strongly oppose
19.9%
208
Somewhat support
19.7%
206
Neither support nor oppose
19.7%
206
Somewhat oppose
9.0%
94
Don’t know
7.8%
82

q8 Which of the following is closest to your view? Mass deportations of migrants with no lawful right to remain would…

Base: 1046
Improve community cohesion in the UK
41.0%
429
Worsen community cohesion in the UK
29.0%
303
Make no real difference to community cohesion in the UK
15.1%
158
Don’t know
14.9%
156

q9 Which of the following is closest to your view? Mass deportations of migrants with no lawful right to remain would…

Base: 1046
Increase political unrest in the UK
34.1%
357
Reduce political unrest in the UK
31.3%
327
Make no real difference to political unrest in the UK
19.3%
202
Don’t know
15.3%
160

q10 Which statement comes closest to your view?

Base: 1046
I am concerned that the UK could see similar scenes of mass unrest and violence to those seen in the United States (for
59.2%
619
I am not concerned that the UK could see similar scenes of mass unrest and violence to those seen in the United States.
26.4%
276
Don’t know
14.4%
151

q11 In general, which of the following comes closest to your view?

Base: 1046
The UK should allow some level of positive net migration
50.1%
524
The UK should aim for net zero migration
25.9%
271
The UK should actively encourage higher levels of net migration
12.5%
131
Don’t know
11.5%
120

q12 If net zero migration meant higher taxes overall to maintain current public services, to what extent, if at all, would you support or oppose this?

Base: 1046
Neither support nor oppose
24.9%
260
Somewhat support
23.0%
241
Somewhat oppose
16.1%
168
Strongly oppose
14.3%
150
Strongly support
13.3%
139
Don’t know
8.4%
88

q13 Now thinking about your own finances, to what extent, if at all, would you personally be willing or unwilling to pay higher taxes to achieve net zero migration?

Base: 1046
Definitely unwilling
27.3%
286
Probably willing
25.2%
264
Probably unwilling
22.8%
238
Don’t know
13.2%
138
Definitely willing
11.5%
120

q14 If achieving net zero migration meant slower economic growth over time (for example, slower increases in incomes and living standards), to what extent, if at all, would you support or oppose this?

Base: 1046
Neither support nor oppose
25.4%
266
Somewhat support
20.3%
212
Somewhat oppose
15.2%
159
Strongly oppose
13.6%
142
Strongly support
13.3%
139
Don’t know
12.2%
128

q15_1 q15 - Thinking about the next general election, how would each of the following make you more or less likely to vote Labour? If Labour were to… …reduce the cost of living

Base: 1046
Much more inclined
30.1%
315
Neither more inclined nor less inclined
27.9%
292
Somewhat more inclined
26.1%
273
Don’t know
6.3%
66
Much less inclined
5.4%
57
Somewhat less inclined
4.1%
43

q15_2 q15 - Thinking about the next general election, how would each of the following make you more or less likely to vote Labour? If Labour were to… …reduce immigration numbers

Base: 1046
Neither more inclined nor less inclined
35.9%
375
Somewhat more inclined
23.7%
248
Much more inclined
18.8%
197
Much less inclined
7.6%
79
Somewhat less inclined
7.4%
77
Don’t know
6.7%
70

q15_3 q15 - Thinking about the next general election, how would each of the following make you more or less likely to vote Labour? If Labour were to… …reduce NHS waiting times

Base: 1046
Much more inclined
27.9%
292
Neither more inclined nor less inclined
27.5%
288
Somewhat more inclined
27.2%
284
Don’t know
6.7%
70
Much less inclined
6.4%
67
Somewhat less inclined
4.3%
45

q15_4 q15 - Thinking about the next general election, how would each of the following make you more or less likely to vote Labour? If Labour were to… …introduce rent controls

Base: 1046
Neither more inclined nor less inclined
37.5%
392
Somewhat more inclined
22.1%
231
Much more inclined
19.4%
203
Much less inclined
8.1%
85
Don’t know
7.9%
83
Somewhat less inclined
5.0%
52

q15_5 q15 - Thinking about the next general election, how would each of the following make you more or less likely to vote Labour? If Labour were to… …increase funding for public services

Base: 1046
Neither more inclined nor less inclined
34.1%
357
Somewhat more inclined
24.9%
260
Much more inclined
21.5%
225
Don’t know
7.0%
73
Much less inclined
6.4%
67
Somewhat less inclined
6.1%
64

q15_6 q15 - Thinking about the next general election, how would each of the following make you more or less likely to vote Labour? If Labour were to… …bring public transport back into public ownership

Base: 1046
Neither more inclined nor less inclined
34.2%
358
Somewhat more inclined
23.9%
250
Much more inclined
20.0%
209
Don’t know
8.3%
87
Much less inclined
8.2%
86
Somewhat less inclined
5.4%
56

q15_7 q15 - Thinking about the next general election, how would each of the following make you more or less likely to vote Labour? If Labour were to… …bring utilities back into public ownership

Base: 1046
Neither more inclined nor less inclined
33.8%
354
Much more inclined
22.0%
230
Somewhat more inclined
22.0%
230
Don’t know
8.8%
92
Much less inclined
7.3%
76
Somewhat less inclined
6.1%
64

q16 Which of the following is closest to your view?

Base: 1046
Political parties should not be allowed to receive donations from foreign donors
59.9%
627
Political parties should be allowed to receive donations from foreign donors
20.2%
211
Don’t know
19.9%
208

q17 In your view, do you think:

Base: 1046
Reform UK are not ready to run the country
49.4%
517
Reform UK are ready to run the country
34.1%
357
Don’t know
16.4%
172

ip_q2a Thinking about the first item currently visible at the top of your main feed, which of the following best describes it?

Base: 1046
From someone I know personally
23.6%
247
From a content creator or influencer I don’t know personally
16.3%
170
From a brand
14.1%
147
An advertisement or sponsored content
10.2%
107
From a media outlet (e.g. news organisations)
9.4%
98
Recommended content from someone I don’t follow
9.4%
98
Other (please specify)
7.1%
74
From a public figure I don’t know personally
6.2%
65
From an organisation (e.g. charities, NGOs)
3.8%
40

ip_q2b And thinking about the second item in your main feed, which of the following best describes it?

Base: 1046
From someone I know personally
16.9%
177
From a brand
16.7%
175
An advertisement or sponsored content
15.7%
164
From a content creator or influencer I don’t know personally
11.1%
116
Recommended content from someone I don’t follow
10.2%
107
From a media outlet (e.g. news organisations)
9.6%
100
From a public figure I don’t know personally
9.3%
97
Other (please specify)
6.1%
64
From an organisation (e.g. charities, NGOs)
4.4%
46

ip_q2c And thinking about the third item in your main feed, which of the following best describes it?

Base: 1046
From someone I know personally
17.7%
185
From a brand
15.0%
157
An advertisement or sponsored content
14.3%
150
From a content creator or influencer I don’t know personally
11.7%
122
Recommended content from someone I don’t follow
9.8%
102
From a media outlet (e.g. news organisations)
9.1%
95
From a public figure I don’t know personally
8.2%
86
From an organisation (e.g. charities, NGOs)
7.4%
77
Other (please specify)
6.9%
72

ip_q2d And thinking about the fourth item in your main feed, which of the following best describes it?

Base: 1046
From someone I know personally
15.7%
164
An advertisement or sponsored content
14.5%
152
From a brand
13.7%
143
From a content creator or influencer I don’t know personally
11.9%
124
From a media outlet (e.g. news organisations)
10.8%
113
Recommended content from someone I don’t follow
10.6%
111
From a public figure I don’t know personally
9.5%
99
From an organisation (e.g. charities, NGOs)
6.8%
71
Other (please specify)
6.6%
69

ld_q1 How well do you think the current Prime Minister Keir Starmer has governed since coming into office?

Base: 1046
Very badly
36.0%
377
Neither well nor badly
18.3%
191
Quite well
17.1%
179
Quite badly
16.9%
177
Very well
7.0%
73
Don’t know
4.7%
49

ld_q2 How confident, if at all, are you that the current Prime Minister Keir Starmer will remain in post until the next general election?

Base: 1046
Not at all confident
34.5%
361
Not that confident
28.9%
302
Fairly confident
17.8%
186
Very confident
9.7%
101
Don’t know
9.2%
96

ld_q3 In your view, when, if at all, should the Labour Party change its leader?

Base: 1046
Now
37.8%
395
Don’t know
18.5%
193
Later in 2026
17.9%
187
The Labour Party should not change its leader
14.8%
155
In 2027
6.9%
72
In 2028
4.2%
44

RandomNumberGenerator_L1 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 - D

Base: 1046
Yvette Cooper
11.7%
122
Lucy Powell
11.1%
116
Lisa Nandy
10.6%
111
Louise Haigh
10.6%
111
Angela Rayner
10.2%
107
Wes Streeting
10.0%
105
Andy Burnham
9.8%
103
Shabana Mahmood
9.4%
98
John Healey
8.4%
88
Ed Miliband
8.1%
85

RandomNumberGenerator_O1 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 - De

Base: 1046
Kemi Badenoch
50.6%
529
Nigel Farage
49.4%
517

ld_q5_1 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
40.1%
419
Don't know
37.1%
388
22.8%
239

RandomNumberGenerator_L1_2 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Lucy Powell
12.3%
129
Wes Streeting
11.0%
115
Yvette Cooper
10.5%
110
Angela Rayner
10.3%
108
Andy Burnham
10.1%
106
John Healey
9.7%
101
Ed Miliband
9.4%
98
Louise Haigh
9.2%
96
Shabana Mahmood
8.8%
92
Lisa Nandy
8.7%
91

RandomNumberGenerator_O1_2 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Nigel Farage
52.7%
551
Kemi Badenoch
47.3%
495

ld_q5_2 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
40.3%
422
Don't know
33.6%
351
26.1%
273

RandomNumberGenerator_L1_3 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Angela Rayner
11.8%
123
Louise Haigh
10.8%
113
Shabana Mahmood
10.4%
109
Lisa Nandy
10.1%
106
Wes Streeting
9.9%
104
Yvette Cooper
9.9%
104
John Healey
9.8%
102
Lucy Powell
9.7%
101
Ed Miliband
9.2%
96
Andy Burnham
8.4%
88

RandomNumberGenerator_O1_3 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Kemi Badenoch
50.2%
525
Nigel Farage
49.8%
521

ld_q5_3 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
39.0%
408
Don't know
33.8%
354
27.2%
284

RandomNumberGenerator_L1_4 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Shabana Mahmood
11.5%
120
Wes Streeting
11.1%
116
Lisa Nandy
10.1%
106
Yvette Cooper
10.0%
105
Andy Burnham
9.8%
102
Ed Miliband
9.8%
102
John Healey
9.8%
102
Louise Haigh
9.7%
101
Angela Rayner
9.6%
100
Lucy Powell
8.8%
92

RandomNumberGenerator_O1_4 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Kemi Badenoch
50.6%
529
Nigel Farage
49.4%
517

ld_q5_4 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
39.0%
408
Don't know
36.4%
381
24.6%
257

RandomNumberGenerator_L1_5 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Shabana Mahmood
11.0%
115
Ed Miliband
10.8%
113
Lucy Powell
10.8%
113
Angela Rayner
10.3%
108
John Healey
10.1%
106
Andy Burnham
9.8%
103
Wes Streeting
9.8%
103
Louise Haigh
9.8%
102
Lisa Nandy
9.2%
96
Yvette Cooper
8.3%
87

RandomNumberGenerator_O1_5 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Kemi Badenoch
51.3%
537
Nigel Farage
48.7%
509

ld_q5_5 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
38.5%
403
Don't know
33.5%
350
28.0%
293

RandomNumberGenerator_L1_6 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
John Healey
10.5%
110
Lucy Powell
10.4%
109
Shabana Mahmood
10.2%
107
Angela Rayner
10.1%
106
Louise Haigh
10.1%
106
Yvette Cooper
10.0%
105
Lisa Nandy
9.9%
104
Ed Miliband
9.8%
102
Wes Streeting
9.7%
101
Andy Burnham
9.2%
96

RandomNumberGenerator_O1_6 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Kemi Badenoch
51.1%
535
Nigel Farage
48.9%
511

ld_q5_6 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
36.4%
381
36.0%
377
27.5%
288

RandomNumberGenerator_L1_7 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Andy Burnham
10.9%
114
Ed Miliband
10.7%
112
Wes Streeting
10.7%
112
Lucy Powell
10.7%
112
John Healey
10.5%
110
Shabana Mahmood
10.2%
107
Louise Haigh
9.7%
101
Yvette Cooper
9.4%
98
Lisa Nandy
8.7%
91
Angela Rayner
8.5%
89

RandomNumberGenerator_O1_7 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Nigel Farage
51.6%
540
Kemi Badenoch
48.4%
506

ld_q5_7 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
38.7%
405
Don't know
34.1%
357
27.2%
284

RandomNumberGenerator_L1_8 This question is hidden to select ONE random number between 1 and 10The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Lucy Powell
11.8%
123
Wes Streeting
11.0%
115
Yvette Cooper
11.0%
115
Shabana Mahmood
10.5%
110
Andy Burnham
10.0%
105
Ed Miliband
10.0%
105
John Healey
9.8%
103
Lisa Nandy
8.8%
92
Angela Rayner
8.7%
91
Louise Haigh
8.3%
87

RandomNumberGenerator_O1_8 This question is hidden to select ONE random number between 1 and 2The question is automatically hidden - NO need to write sys_range (and pls don't because it will mess it up)If you want to change the number of options:1 -

Base: 1046
Kemi Badenoch
52.0%
544
Nigel Farage
48.0%
502

ld_q5_8 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
37.1%
388
Don't know
35.7%
373
27.2%
285

lab_comps_1 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
49.7%
520
25.6%
268
24.7%
258

lab_comps_2 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
49.1%
514
25.8%
270
25.0%
262

lab_comps_3 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
51.6%
540
26.4%
276
22.0%
230

lab_comps_4 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
49.5%
518
25.5%
267
25.0%
261

lab_comps_5 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
51.1%
534
26.2%
274
22.8%
238

lab_starmer_1 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
43.6%
456
Keir Starmer
29.0%
303
27.4%
287

lab_starmer_2 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
42.7%
447
Keir Starmer
31.4%
328
25.9%
271

lab_starmer_3 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
42.9%
449
Keir Starmer
30.5%
319
26.6%
278

lab_starmer_4 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
43.5%
455
Keir Starmer
29.0%
303
27.5%
288

lab_starmer_5 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
44.2%
462
Keir Starmer
29.6%
310
26.2%
274

lab_starmer_6 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
43.2%
452
Keir Starmer
30.0%
314
26.8%
280

lab_starmer_7 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
43.0%
450
Keir Starmer
29.4%
308
27.5%
288

lab_starmer_8 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
43.1%
451
Keir Starmer
30.3%
317
26.6%
278

lab_starmer_9 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
44.1%
461
Keir Starmer
28.7%
300
27.2%
285

lab_starmer_10 In your view, which of the following politicians would make the best Prime Minister?

Base: 1046
Don't know
43.5%
455
Keir Starmer
31.0%
324
25.5%
267

redherring2 Which of the below is yellow?

Base: 1046
Lemon
100.0%
1046

HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:

Base: 1046
I am a human
100.0%
1046

SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.

Base: 161
100.0%
161

SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback

Base: 885
No feedback
100.0%
885

QStatus *Hidden* to store all statuses for tracking and ease of redirecting.

Base: 1045
Completed
100.0%
1045