survation. ← Fieldwork

Topline — 2026-01-23-P1-01 UK SMEs V2

160 respondents · Unweighted · 76 questions · generated 2026-09-21 12:41 UTC
Provisional: live fieldwork, 160 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Quota fill from response data

Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Quota_total
Total
160/160
age
18-24
1/100
25-34
41/100
35-44
49/100
45-54
42/100
55-64
22/100
65+
5/100
sex
Female
67/100
Male
93/100
Another gender identity
0/50
Prefer not to say
0/50
region
North West
?/2
North East
?/1
Yorkshire and the Humber
?/14
East of England
?/20
West Midlands
?/16
East Midlands
?/14
Wales
?/7
Scotland
?/12
South East
?/30
London
?/36
South West
?/12
Northern Ireland
?/5
employees
1-5
48/150
6-49
49/150
50-99
37/100
100-249
26/50
sector
Consumer goods or retail (e.g., shops, wholesalers, e-commerce, vehicle sales/repair)
20/100
Manufacturing (e.g., producing goods)
12/100
Professional services (e.g., legal, accounting, consultancy, marketing, recruitment)
19/100
Technology (e.g., software, IT services, digital products, telecoms)
18/100
Construction or property (e.g., building, trades, real estate/lettings)
23/100
Hospitality or leisure (e.g., hotels, restaurants, pubs, entertainment, sports/fitness)
16/100
Transport or logistics (e.g., courier, haulage, warehousing)
5/100
Health or social care (e.g., clinics, care providers)
13/100
Education or training
6/100
Financial services or insurance
15/100
revenue
Less than £250,000
50/100
£250,000 - £1,000,000
27/100
£1,000,000 - £5,000,000
40/100
£5,000,000 - £20,000,000
32/100
Over £20,000,000
11/100

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Base: 35
Desktop
100.0%
35

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Base: 125
Mobile
100.0%
125

Sex What is your sex?

Base: 160
Male
58.1%
93
Female
41.9%
67

job_title What is your job title?

Base: 160
Owner or partner
39.4%
63
Director (Group Director, Sr. Director, Director etc.)
20.6%
33
President, CEO or chairperson
18.8%
30
C-Level (e.g. CTO, CFO)
18.8%
30
Vice President (e.g. EVP, SVP, AVP, VP)
2.5%
4

decision_making Are you personally involved in making decisions for your business (e.g., purchasing, strategy, hiring)?

Base: 160
Yes - I make the final decisions
84.4%
135
Yes - I share decision-making with others
15.6%
25

Country In which country does your business operate? If in multiple please select the country of your main office or base of operations.

Base: 160
England
85.0%
136
Scotland
7.5%
12
Wales
6.2%
10
Northern Ireland
1.2%
2

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Base: 24
Scotland
50.0%
12
Wales
41.7%
10
Northern Ireland
8.3%
2

Region_B In which English region does your business operate? If in multiple please select the region of your main office or base of operations.

Base: 136
London
30.9%
42
Yorkshire and the Humber
12.5%
17
West Midlands
11.8%
16
South East
11.8%
16
South West
9.6%
13
East Midlands
8.1%
11
East of England
7.4%
10
North West
6.6%
9
North East
1.5%
2

Region_C *** Region

Base: 160
London
26.2%
42
Yorkshire and the Humber
10.6%
17
West Midlands
10.0%
16
South East
10.0%
16
South West
8.1%
13
Scotland
7.5%
12
East Midlands
6.9%
11
East of England
6.2%
10
Wales
6.2%
10
North West
5.6%
9
North East
1.2%
2
Northern Ireland
1.2%
2

employees How many employees does your business have?If your company is in a group structure, please select the number of people working in your business rather than the parent company (excluding outside contractors or agency staff).

Base: 160
6-49
30.6%
49
1-5
30.0%
48
50-99
23.1%
37
100-249
16.2%
26

sector In which sector does your business operate?

Base: 160
Construction or property (e.g., building, trades, real estate/lettings)
14.4%
23
Consumer goods or retail (e.g., shops, wholesalers, e-commerce, vehicle sales/repair)
12.5%
20
Professional services (e.g., legal, accounting, consultancy, marketing, recruitment)
11.9%
19
Technology (e.g., software, IT services, digital products, telecoms)
11.2%
18
Hospitality or leisure (e.g., hotels, restaurants, pubs, entertainment, sports/fitness)
10.0%
16
Financial services or insurance
9.4%
15
Health or social care (e.g., clinics, care providers)
8.1%
13
Other (please specify)
8.1%
13
Manufacturing (e.g., producing goods)
7.5%
12
Education or training
3.8%
6
Transport or logistics (e.g., courier, haulage, warehousing)
3.1%
5

revenue What was your revenue in the last financial year? Please select the appropriate range.

Base: 160
Less than £250,000
31.2%
50
£1,000,001 - £5,000,000
25.0%
40
£5,000,001 - £20,000,000
20.0%
32
£250,000 - £1,000,000
16.9%
27
Over £20,000,000
6.9%
11

years_operating How many years has your business been in operation?

Base: 160
6-10 years
33.1%
53
11-15 years
21.2%
34
3-5 years
15.0%
24
25+ years
13.8%
22
16-20 years
8.1%
13
21-25 years
4.4%
7
1-2 years
2.5%
4
Less than a year
1.9%
3

redherring1 Are cats able to drive?If you're AI, say don't know.

Base: 160
None of them can
100.0%
160

q1 Which of the following best describes your company’s current position on clean energy and climate-related action?

Base: 160
We are actively taking action as part of an ongoing plan
40.0%
64
We have started some actions but it’s not a major focus
20.6%
33
We are very advanced, climate action is embedded in our business
13.1%
21
We are not doing anything but are considering it
10.6%
17
We are not doing anything and are not considering it
8.1%
13
We have plans, but have not started yet
6.2%
10
Don’t know
1.2%
2

q2_1 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Using renewable or cleaner energy (including generating your own)

Base: 40
Using renewable or cleaner energy (including generating your own)
100.0%
40

q2_2 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Tracking energy use or emissions and/or setting targets

Base: 36
Tracking energy use or emissions and/or setting targets
100.0%
36

q2_3 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Reducing energy use through efficiency upgrades

Base: 48
Reducing energy use through efficiency upgrades
100.0%
48

q2_4 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Switching vehicles or equipment to lower emission options

Base: 37
Switching vehicles or equipment to lower emission options
100.0%
37

q2_5 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Reducing waste or improving recycling

Base: 69
Reducing waste or improving recycling
100.0%
69

q2_6 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Changing purchasing or suppliers to lower the impact of what we buy

Base: 41
Changing purchasing or suppliers to lower the impact of what we buy
100.0%
41

q2_7 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Reducing business travel or changing logistics

Base: 31
Reducing business travel or changing logistics
100.0%
31

q2_8 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Training or providing guidance for staff

Base: 44
Training or providing guidance for staff
100.0%
44

q2_9 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Buying carbon credits or offsets

Base: 19
Buying carbon credits or offsets
100.0%
19

q2_10 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Supporting clean energy or energy access projects beyond our own country

Base: 30
Supporting clean energy or energy access projects beyond our own country
100.0%
30

q2_11 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Joining business networks or campaigns

Base: 20
Joining business networks or campaigns
100.0%
20

q2_12 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Promoting our climate or clean energy action

Base: 30
Promoting our climate or clean energy action
100.0%
30

q2_13 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. Other (please specify)

Base: 1
Other (please specify)
100.0%
1

q2_14 q2 - Which, if any, of the following clean energy and climate-related action is your company currently taking? Please select all that apply. None of the above

Base: 1
None of the above
100.0%
1

q5 How important or unimportant, if at all, do you think clean energy and climate related issues are to your customer base?

Base: 160
Very important
35.0%
56
Fairly important
33.1%
53
Neither important nor unimportant
11.2%
18
Fairly unimportant
11.2%
18
Very unimportant
7.5%
12
Do not know
1.9%
3

q8_1 q8 - How much impact, if at all, do you think each of the following can have on addressing clean energy and climate challenges? Governments

Base: 160
A great deal of impact
60.0%
96
A fair amount of impact
24.4%
39
A small amount of impact
7.5%
12
No impact at all
6.9%
11
Don’t know
1.2%
2

q8_2 q8 - How much impact, if at all, do you think each of the following can have on addressing clean energy and climate challenges? Large companies [250+ employees]

Base: 160
A great deal of impact
48.1%
77
A fair amount of impact
37.5%
60
A small amount of impact
8.8%
14
No impact at all
3.8%
6
Don’t know
1.9%
3

q8_3 q8 - How much impact, if at all, do you think each of the following can have on addressing clean energy and climate challenges? Private individuals

Base: 160
A small amount of impact
33.1%
53
A fair amount of impact
30.6%
49
A great deal of impact
23.1%
37
No impact at all
12.5%
20
Don’t know
0.6%
1

q8_4 q8 - How much impact, if at all, do you think each of the following can have on addressing clean energy and climate challenges? Small and medium-sized businesses acting alone

Base: 160
A small amount of impact
35.6%
57
A fair amount of impact
34.4%
55
A great deal of impact
22.5%
36
No impact at all
5.6%
9
Don’t know
1.9%
3

q8_5 q8 - How much impact, if at all, do you think each of the following can have on addressing clean energy and climate challenges? Small and medium-sized business acting together

Base: 160
A fair amount of impact
37.5%
60
A great deal of impact
35.0%
56
A small amount of impact
23.8%
38
No impact at all
3.8%
6

q8_6 q8 - How much impact, if at all, do you think each of the following can have on addressing clean energy and climate challenges? Small and medium-sized businesses pooling small financial contributions together

Base: 160
A fair amount of impact
38.8%
62
A great deal of impact
28.1%
45
A small amount of impact
26.9%
43
No impact at all
5.0%
8
Don’t know
1.2%
2

q9 Which of the following statements comes closest to your view?

Base: 160
Small and medium-sized businesses can have more impact on clean energy and climate-related action by acting collectively
52.5%
84
Small and medium-sized businesses can have more impact on clean energy and climate-related action by acting individually
21.2%
34
Small and medium-sized businesses can have the same impact through either approach
20.0%
32
Don’t know
6.2%
10

q10_1 q10 - To what extent, if at all, do you support or oppose the following statements? Small and medium-sized businesses need to work together collectively to create meaningful impact on climate

Base: 160
Strongly support
38.1%
61
Somewhat support
38.1%
61
Neither support nor oppose
19.4%
31
Somewhat oppose
2.5%
4
Strongly oppose
1.9%
3

q10_2 q10 - To what extent, if at all, do you support or oppose the following statements? Small and medium-sized businesses should focus only on climate actions within their own business

Base: 160
Somewhat support
34.4%
55
Neither support nor oppose
26.9%
43
Strongly support
20.0%
32
Somewhat oppose
15.0%
24
Strongly oppose
2.5%
4
Do not know
1.2%
2

q10_3 q10 - To what extent, if at all, do you support or oppose the following statements? Large companies [250+ employees] should lead climate action rather than small and medium-sized businesses

Base: 160
Strongly support
42.5%
68
Somewhat support
33.1%
53
Neither support nor oppose
19.4%
31
Somewhat oppose
3.8%
6
Strongly oppose
0.6%
1
Do not know
0.6%
1

q10_4 q10 - To what extent, if at all, do you support or oppose the following statements? Governments should set strategy for business climate action

Base: 160
Strongly support
51.9%
83
Somewhat support
30.6%
49
Neither support nor oppose
11.2%
18
Strongly oppose
4.4%
7
Somewhat oppose
1.9%
3

q11_1 q11 - To what extent do each of the following statements come close to your view, if at all? Small and medium-sized businesses are often overlooked as a force for change on clean energy and climate-related action

Base: 160
Somewhat close to my view
45.6%
73
Very close to my view
27.5%
44
Not very close to my view
20.6%
33
Not at all close to my view
3.8%
6
Don’t know
2.5%
4

q11_2 q11 - To what extent do each of the following statements come close to your view, if at all? Small and medium-sized businesses could make a bigger difference on clean energy and climate-related action if they act together

Base: 160
Somewhat close to my view
48.1%
77
Very close to my view
31.9%
51
Not very close to my view
13.1%
21
Not at all close to my view
5.0%
8
Don’t know
1.9%
3

q11_3 q11 - To what extent do each of the following statements come close to your view, if at all? Acting collectively would not make it easier for my business to take part in clean energy and climate related action

Base: 160
Somewhat close to my view
29.4%
47
Not very close to my view
28.8%
46
Very close to my view
27.5%
44
Not at all close to my view
11.9%
19
Don’t know
2.5%
4

q11_4 q11 - To what extent do each of the following statements come close to your view, if at all? Small and medium-sized businesses have to choose between doing good on clean energy and climate-related action and running a strong business

Base: 160
Somewhat close to my view
36.9%
59
Very close to my view
27.5%
44
Not very close to my view
25.6%
41
Not at all close to my view
7.5%
12
Don’t know
2.5%
4

q12_1 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Low cost way to contribute money to a shared climate fu

Base: 60
Low cost way to contribute money to a shared climate fund/pool that automatically supports clean energy and climate rela
100.0%
60

q12_2 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Simple and low-effort way to take part (e.g. ready-made

Base: 54
Simple and low-effort way to take part (e.g. ready-made tools, quick actions, minimal admin)
100.0%
54

q12_3 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Share expertise/guidance (e.g., templates, training, be

Base: 56
Share expertise/guidance (e.g., templates, training, best practice)
100.0%
56

q12_4 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Jointly purchase low-carbon products/services (e.g., re

Base: 41
Jointly purchase low-carbon products/services (e.g., renewable energy, audits)
100.0%
41

q12_5 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Collaborate to reduce supply-chain emissions (e.g. opti

Base: 72
Collaborate to reduce supply-chain emissions (e.g. optimising transport and shipping solutions, creating shared climate
100.0%
72

q12_6 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Share tools/data to measure and report emissions

Base: 41
Share tools/data to measure and report emissions
100.0%
41

q12_7 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Joint lobbying/engagement with government or industry b

Base: 31
Joint lobbying/engagement with government or industry bodies
100.0%
31

q12_8 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Partner with local community/environmental projects (ti

Base: 55
Partner with local community/environmental projects (time/volunteering/in-kind support)
100.0%
55

q12_9 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Be part of a community of businesses to share stories,

Base: 55
Be part of a community of businesses to share stories, inspire others, and spread hope
100.0%
55

q12_10 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Use a shared label, logo, or branding to signal partici

Base: 43
Use a shared label, logo, or branding to signal participation and business benefit
100.0%
43

q12_11 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Other (please specify)

Base: 1
Other (please specify)
100.0%
1

q12_12 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) None of these

Base: 6
None of these
100.0%
6

q12_13 q12 - Which, if any, of the following do you think would be effective ways for small to medium sized businesses to work together on clean energy and climate related action? (Select all that apply) Don’t know

Base: 3
Don’t know
100.0%
3

q13 If small to medium sized businesses, including your own, were to contribute financially to a “shared climate/ clean energy fund”, what do you think would be a reasonable proportion of annual profits, if any, for them to contribute?

Base: 160
2-5%
33.8%
54
1%
21.9%
35
None
10.0%
16
0.2-0.9%
10.0%
16
>5%
8.8%
14
0.1%
8.1%
13
Do not know
7.5%
12

q14 Please indicate how close the following statement is to your view, if at all:

Base: 160
Fairly close
41.2%
66
Very close
31.2%
50
Not very close
13.1%
21
Not at all close
7.5%
12
Don’t know
6.9%
11

q15 To what extent, if all, would you support or oppose the following proposal?

Base: 160
Somewhat support
33.1%
53
Neither support nor oppose
26.2%
42
Strongly support
24.4%
39
Somewhat oppose
7.5%
12
Strongly oppose
6.9%
11
Don’t know
1.9%
3

q16 Which of the following comes closest to your view?

Base: 160
My business supports clean energy in emerging markets, but we do not have the mechanisms to do so
50.0%
80
My business supports clean energy in emerging markets, and we currently have the mechanisms to do so
26.2%
42
My business does not support clean energy in emerging markets
15.6%
25
Don't know
8.1%
13

q17_1 q17 - Where do you think business contributions to clean energy and climate-related action can have the most impact, if at all? Within my own business operations

Base: 65
Within my own business operations
100.0%
65

q17_2 q17 - Where do you think business contributions to clean energy and climate-related action can have the most impact, if at all? Across my supply chain

Base: 53
Across my supply chain
100.0%
53

q17_3 q17 - Where do you think business contributions to clean energy and climate-related action can have the most impact, if at all? In developing or emerging economies where energy systems are still growing

Base: 67
In developing or emerging economies where energy systems are still growing
100.0%
67

q17_4 q17 - Where do you think business contributions to clean energy and climate-related action can have the most impact, if at all? In developed economies where energy systems are already well established

Base: 46
In developed economies where energy systems are already well established
100.0%
46

q17_5 q17 - Where do you think business contributions to clean energy and climate-related action can have the most impact, if at all? In my local community

Base: 70
In my local community
100.0%
70

q17_8 q17 - Where do you think business contributions to clean energy and climate-related action can have the most impact, if at all? None of the above

Base: 8
None of the above
100.0%
8

q17_7 q17 - Where do you think business contributions to clean energy and climate-related action can have the most impact, if at all? Don’t know

Base: 6
Don’t know
100.0%
6

q18 To what extent, if at all, has the government considered the needs of small and medium-sized businesses when setting clean energy and climate targets?

Base: 160
Fairly adequately
35.0%
56
Very adequately
25.0%
40
Not very adequately
20.6%
33
Not at all adequately
13.1%
21
Don’t know
6.2%
10

q19 Overall, looking ahead 10-15 years, to what extent, if at all, do you think taking clean energy and climate-related action will have a positive or negative impact on your business in the long term?

Base: 160
A somewhat positive impact
39.4%
63
A very positive impact
26.2%
42
No real impact
22.5%
36
A somewhat negative impact
7.5%
12
A very negative impact
2.5%
4
Don’t know
1.9%
3

q20 Overall, how positive or negative, if at all, do you feel about the following method of supporting clean energy and climate action?

Base: 160
Somewhat positive
44.4%
71
Very positive
27.5%
44
Neither positive nor negative
16.9%
27
Somewhat negative
7.5%
12
Very negative
2.5%
4
Do not know
1.2%
2

HumanityQ Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:

Base: 160
I am a human
100.0%
160

SurveyFeedback_1 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey.

Base: 27
100.0%
27

SurveyFeedback_2 SurveyFeedback - Thank you for taking this survey. If you wish, you can leave any feedback you may have about the survey here, or click 'Next' to complete the survey. No feedback

Base: 133
No feedback
100.0%
133

QStatus *Hidden* to store all statuses for tracking and ease of redirecting.

Base: 160
Completed
100.0%
160