Provisional: live fieldwork, 22 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
availaiblity_confirmation INTRO:[Ask to speak to named respondent]Hi [THEIR NAME] my name is [YOUR NAME] and I’m calling from Survation, the research company organising a focus group next Tuesday in Birmingham.Thank you for expressing an interest i
Base: 22
Yes - continue
90.9%
20
No - close and record
4.5%
1
Maybe - continue
4.5%
1
S1_1 S1 - That’s great! Now I’d like to run through a few questions with you to check we have the right mix of people.Thinking about the following occupations, can you tell me which, you currently work in/with or have worked in/with the past? Advertisi
Base: 22
No never worked in
95.5%
21
Yes I have worked in before or work in now
4.5%
1
S1_2 S1 - That’s great! Now I’d like to run through a few questions with you to check we have the right mix of people.Thinking about the following occupations, can you tell me which, you currently work in/with or have worked in/with the past? Market Re
Base: 22
No never worked in
86.4%
19
Yes I have worked in before or work in now
13.6%
3
S1_3 S1 - That’s great! Now I’d like to run through a few questions with you to check we have the right mix of people.Thinking about the following occupations, can you tell me which, you currently work in/with or have worked in/with the past? Public Re
Base: 22
No never worked in
90.9%
20
Yes I have worked in before or work in now
9.1%
2
S1_4 S1 - That’s great! Now I’d like to run through a few questions with you to check we have the right mix of people.Thinking about the following occupations, can you tell me which, you currently work in/with or have worked in/with the past? Journalis
Base: 22
No never worked in
90.9%
20
Yes I have worked in before or work in now
9.1%
2
S1_5 S1 - That’s great! Now I’d like to run through a few questions with you to check we have the right mix of people.Thinking about the following occupations, can you tell me which, you currently work in/with or have worked in/with the past? Marketing
Base: 22
No never worked in
86.4%
19
Yes I have worked in before or work in now
13.6%
3
S1_6 S1 - That’s great! Now I’d like to run through a few questions with you to check we have the right mix of people.Thinking about the following occupations, can you tell me which, you currently work in/with or have worked in/with the past? TV produc
Base: 22
No never worked in
95.5%
21
Yes I have worked in before or work in now
4.5%
1
S1_7 S1 - That’s great! Now I’d like to run through a few questions with you to check we have the right mix of people.Thinking about the following occupations, can you tell me which, you currently work in/with or have worked in/with the past? For a pol
Base: 22
No never worked in
90.9%
20
Yes I have worked in before or work in now
9.1%
2
S2 Are you a member of any political party or do you conduct any campaigning or volunteering work for any political party?
Base: 22
No – continue
81.8%
18
Yes - close
18.2%
4
ge24 Thinking back to the General Election in 2024, can you recall which party you voted for in that election or did you note vote?
Base: 22
Other
27.3%
6
Labour
22.7%
5
Conservative Party
13.6%
3
Reform
13.6%
3
Did not vote
13.6%
3
Liberal Democrat
9.1%
2
vi Which party would you be MOST likely to vote for if there was a general election in the next few weeks or would you not vote?
Base: 22
Other
27.3%
6
Labour
22.7%
5
Conservative Party
13.6%
3
Don't know
13.6%
3
Liberal Democrat
9.1%
2
Reform
9.1%
2
None of these, would not vote
4.5%
1
monarchy_support How much, if at all, do you support or oppose the UK continuing to have a monarchy?
Base: 22
Somewhat support
22.7%
5
Somewhat oppose
22.7%
5
Strongly oppose
22.7%
5
Strongly support
18.2%
4
Neither support nor oppose
13.6%
3
qual1 Do you have any educational qualifications?
Base: 22
Yes
95.5%
21
No
4.5%
1
qual2_1 qual2 - Which of these qualifications do you have? No Qualifications
Base: 1
No Qualifications
100.0%
1
qual2_3 qual2 - Which of these qualifications do you have? NVQs/GNVQs/RSA Diploma
Base: 2
NVQs/GNVQs/RSA Diploma
100.0%
2
qual2_4 qual2 - Which of these qualifications do you have? GCSEs/O-Levels
Base: 8
GCSEs/O-Levels
100.0%
8
qual2_5 qual2 - Which of these qualifications do you have? Diploma (General)
Base: 2
Diploma (General)
100.0%
2
qual2_6 qual2 - Which of these qualifications do you have? AS-Levels
Base: 1
AS-Levels
100.0%
1
qual2_7 qual2 - Which of these qualifications do you have? A-Levels
Base: 5
A-Levels
100.0%
5
qual2_8 qual2 - Which of these qualifications do you have? Professional Qualifications (i.e. Teaching, Nursing, Accountancy)
Base: 1
Professional Qualifications (i.e. Teaching, Nursing, Accountancy)
100.0%
1
qual2_9 qual2 - Which of these qualifications do you have? Degree/Postgraduate Degree (i.e. BA, BSc, MA, MSc, MRes, MBA, PGCE)
Consent_confirmation Please confirm that you are aware that the focus group will be filmed and edited highlights will be used as part of a TV programme to be broadcast on a major tv channel next month.