survation. ← Fieldwork

Topline — 20250625 Omnibus Survey

2002 respondents · Unweighted · 212 questions · generated 2026-09-21 12:55 UTC
Provisional: live fieldwork, 2002 interviews so far. Percentages are of each question's valid base (missing/not-asked excluded). Right-hand grey figure = count.

Quota fill from response data

Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
SampleSource
Survation (QPanel)
0/1000
Walr
0/2100
PureSpectrum
2002/2000 ⚠
Age
18-24
190/220
25-34
364/356
35-44
332/343
45-54
343/351
55-64
334/337
65+
439/493
Gender
Male
968/1115
Female
1032/1185
Region
North West
?/232
North East
?/84
Yorkshire and the Humber
?/171
East of England
?/198
West Midlands
?/184
East Midlands
?/154
Wales
?/100
Scotland
?/175
South East
?/290
London
?/273
South West
?/182
Northern Ireland
?/57
scot_region
Glasgow
32/114
West Scotland
17/115
Lothian
26/127
Central Scotland
26/107
South Scotland
10/111
Mid Scotland and Fife
17/108
North East Scotland
30/123
Highlands and Islands
11/72
welsh_region
North Wales
14/89
Mid and West Wales
12/123
South Wales West
16/62
South Wales Central
29/126
South Wales East
21/92
hiqual
No Qualifications / Level 1
0/622 ⚠
Level 2 / Apprenticeship / Other
0/439 ⚠
Level 3
0/343 ⚠
Level 4+
2002/696 ⚠
SEG
ABC1
1140/5750
C2DE
862/4350

Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop

Base: 684
Desktop
100.0%
684

Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile

Base: 1317
Mobile
100.0%
1317

Changelog Change log

Base: 2002
1
100.0%
2002

Sex What is your sex?

Base: 2002
Female
51.5%
1032
Male
48.4%
968
Prefer not to say
0.1%
2

Country In which country do you currently live?

Base: 2002
England
84.2%
1686
Scotland
8.4%
169
Wales
4.6%
92
Northern Ireland
2.7%
55

Region_A *** Autocoding Scotland or Northern Ireland or Wales

Base: 316
Scotland
53.5%
169
Wales
29.1%
92
Northern Ireland
17.4%
55

Region_B These are the regions of England. Which region do you live in?

Base: 1686
South East
16.7%
281
London
15.2%
256
North West
13.3%
225
East of England
10.9%
183
South West
10.4%
176
West Midlands
10.1%
171
Yorkshire and the Humber
9.7%
163
East Midlands
8.8%
149
North East
4.9%
82

Region_C *** Region

Base: 2002
South East
14.0%
281
London
12.8%
256
North West
11.2%
225
East of England
9.1%
183
South West
8.8%
176
West Midlands
8.5%
171
Scotland
8.4%
169
Yorkshire and the Humber
8.1%
163
East Midlands
7.4%
149
Wales
4.6%
92
North East
4.1%
82
Northern Ireland
2.7%
55

scot_region Which electoral region of Scotland do you live in?

Base: 169
Glasgow
18.9%
32
North East Scotland
17.8%
30
Lothian
15.4%
26
Central Scotland
15.4%
26
West Scotland
10.1%
17
Mid Scotland and Fife
10.1%
17
Highlands and Islands
6.5%
11
South Scotland
5.9%
10

london_borough Which borough do you live in?

Base: 256
City of London
32.4%
83
Westminster
4.3%
11
Newham
3.9%
10
Hammersmith and Fulham
3.5%
9
Hackney
3.1%
8
Hillingdon
3.1%
8
Southwark
3.1%
8
Barking and Dagenham
2.7%
7
Barnet
2.7%
7
Sutton
2.7%
7
Bromley
2.3%
6
Camden
2.3%
6
Croydon
2.3%
6
Ealing
2.3%
6
Wandsworth
2.3%
6
Enfield
2.0%
5
Havering
2.0%
5
Kensington and Chelsea
2.0%
5
Lewisham
2.0%
5
Tower Hamlets
2.0%
5
Bexley
1.6%
4
Brent
1.6%
4
Greenwich
1.6%
4
Harrow
1.6%
4
Islington
1.6%
4
Redbridge
1.6%
4
Richmond upon Thames
1.6%
4
Haringey
1.2%
3
Hounslow
1.2%
3
Lambeth
1.2%
3
Waltham Forest
1.2%
3
Kingston upon Thames
0.8%
2
Merton
0.4%
1

la_east_mids Which local authority do you live in?

Base: 149
Lincolnshire
16.1%
24
North Northamptonshire
13.4%
20
Derbyshire
12.8%
19
Nottinghamshire
12.8%
19
Leicestershire
10.7%
16
Leicester
9.4%
14
Derby
8.7%
13
West Northamptonshire
8.1%
12
Nottingham
6.7%
10
Rutland
1.3%
2

la_south_east Which local authority do you live in?

Base: 281
Kent
18.1%
51
Hampshire
15.3%
43
Surrey
12.1%
34
West Sussex
10.0%
28
East Sussex
7.5%
21
Buckinghamshire
6.4%
18
Brighton and Hove
5.7%
16
Portsmouth
5.0%
14
Milton Keynes
3.6%
10
Oxfordshire
2.5%
7
Reading
2.5%
7
Isle of Wight
2.1%
6
Wokingham
2.1%
6
Medway
1.8%
5
Southampton
1.8%
5
Bracknell Forest
1.1%
3
West Berkshire
1.1%
3
Windsor and Maidenhead
1.1%
3
Slough
0.4%
1

la_east_england Which local authority do you live in?

Base: 183
Essex
26.2%
48
Hertfordshire
14.2%
26
Norfolk
13.1%
24
Suffolk
13.1%
24
Cambridgeshire
11.5%
21
Peterborough
6.0%
11
Central Bedfordshire
4.9%
9
Luton
4.9%
9
Bedford
3.3%
6
Thurrock
2.7%
5

la_north_west Which local authority do you live in?

Base: 225
Manchester
24.0%
54
Lancashire
16.4%
37
Liverpool
9.8%
22
Cheshire West and Chester
4.0%
9
Tameside
4.0%
9
Wigan
4.0%
9
Bolton
3.6%
8
Cheshire East
3.6%
8
Cumberland
3.6%
8
Stockport
3.1%
7
Halton
2.7%
6
Salford
2.7%
6
Sefton
2.7%
6
Warrington
2.2%
5
Wirral
2.2%
5
Bury
1.8%
4
Rochdale
1.8%
4
St Helens
1.8%
4
Blackburn with Darwen
1.3%
3
Trafford
1.3%
3
Westmorland and Furness
1.3%
3
Blackpool
0.9%
2
Oldham
0.9%
2
Knowsley
0.4%
1

la_north_east Which local authority do you live in?

Base: 82
Newcastle upon Tyne
26.8%
22
County Durham
12.2%
10
Gateshead
11.0%
9
Darlington
7.3%
6
Northumberland
7.3%
6
Middlesbrough
6.1%
5
North Tyneside
6.1%
5
Redcar and Cleveland
6.1%
5
Sunderland
6.1%
5
Hartlepool
4.9%
4
Stockton-on-Tees
4.9%
4
South Tyneside
1.2%
1

la_west_mids Which local authority do you live in?

Base: 171
Birmingham
30.4%
52
Staffordshire
12.3%
21
Coventry
8.8%
15
Worcestershire
7.0%
12
Stoke-on-Trent
5.8%
10
Warwickshire
5.8%
10
Solihull
4.7%
8
Wolverhampton
4.7%
8
Shropshire
4.1%
7
Telford and Wrekin
4.1%
7
Sandwell
3.5%
6
Walsall
3.5%
6
Dudley
2.9%
5
County of Herefordshire
2.3%
4

la_south_west Which local authority do you live in?

Base: 176
Devon
13.6%
24
Cornwall
11.9%
21
Somerset
10.8%
19
City of Bristol
10.2%
18
Gloucestershire
9.1%
16
Wiltshire
8.5%
15
Dorset
6.2%
11
Bournemouth, Christchurch and Poole
5.7%
10
Plymouth
5.7%
10
Bath and North East Somerset
5.1%
9
Swindon
4.0%
7
North Somerset
3.4%
6
Torbay
3.4%
6
South Gloucestershire
2.3%
4

la_yorkshire_humber Which local authority do you live in?

Base: 163
Leeds
20.9%
34
Bradford
10.4%
17
Sheffield
9.2%
15
North Yorkshire
8.6%
14
Kirklees
7.4%
12
East Riding of Yorkshire
6.1%
10
Barnsley
5.5%
9
City of Kingston upon Hull
5.5%
9
Wakefield
5.5%
9
North Lincolnshire
4.9%
8
North East Lincolnshire
4.3%
7
Doncaster
3.7%
6
Rotherham
3.7%
6
Calderdale
2.5%
4
York
1.8%
3

la_scotland Which council area do you live in?

Base: 169
City of Edinburgh
13.0%
22
Glasgow City
10.1%
17
North Lanarkshire
6.5%
11
South Lanarkshire
6.5%
11
Aberdeenshire
5.9%
10
Perth and Kinross
5.9%
10
Aberdeen City
5.3%
9
Fife
4.1%
7
Argyll and Bute
3.6%
6
Falkirk
3.6%
6
North Ayrshire
3.6%
6
South Ayrshire
3.6%
6
Dundee City
3.0%
5
East Dunbartonshire
3.0%
5
Renfrewshire
3.0%
5
East Lothian
2.4%
4
Moray
2.4%
4
West Lothian
2.4%
4
Dumfries and Galloway
1.8%
3
East Ayrshire
1.8%
3
Highland
1.8%
3
Scottish Borders
1.8%
3
Angus
1.2%
2
Midlothian
1.2%
2
Clackmannanshire
0.6%
1
East Renfrewshire
0.6%
1
Orkney Islands
0.6%
1
Stirling
0.6%
1
West Dunbartonshire
0.6%
1

wales_la In which local authority do you live?

Base: 92
Cardiff // Caerdydd
17.4%
16
Swansea // Abertawe
9.8%
9
Rhondda Cynon Taf // Rhondda Cynon Taf
8.7%
8
Bridgend // Pen-y-bont ar Ogwr
6.5%
6
Caerphilly // Caerffili
6.5%
6
Carmarthenshire // Sir Gaerfyrddin
5.4%
5
Newport // Casnewydd
5.4%
5
Vale of Glamorgan // Bro Morgannwg
5.4%
5
Denbighshire // Sir Ddinbych
4.3%
4
Flintshire // Sir y Fflint
4.3%
4
Gwynedd // Gwynedd
4.3%
4
Pembrokeshire // Sir Benfro
4.3%
4
Torfaen // Torfaen
4.3%
4
Blaenau Gwent // Blaenau Gwent
2.2%
2
Ceredigion // Ceredigion
2.2%
2
Merthyr Tydfil // Merthyr Tudful
2.2%
2
Monmouthshire // Sir Fynwy
2.2%
2
Conwy // Conwy
1.1%
1
Isle of Anglesey // Ynys Môn
1.1%
1
Neath Port Talbot // Castell-nedd Port Talbot
1.1%
1
Powys // Powys
1.1%
1

la_northern_ireland Which local authority do you live in?

Base: 55
Ards and North Down
25.5%
14
Belfast
21.8%
12
Antrim and Newtownabbey
10.9%
6
Armagh City, Banbridge and Craigavon
10.9%
6
Newry, Mourne and Down
9.1%
5
Derry City and Strabane
5.5%
3
Lisburn and Castlereagh
5.5%
3
Fermanagh and Omagh
3.6%
2
Mid Ulster
3.6%
2
Causeway Coast and Glens
1.8%
1
Mid and East Antrim
1.8%
1

computationaladults How many people aged 14 or over live in your household, including yourself?

Base: 2002
2
51.8%
1038
1 (only me)
19.8%
396
3
16.4%
328
4
7.9%
158
5
3.1%
62
6 or more
1.0%
20

computationalchildren How many children aged 13 or under live in your household?

Base: 2002
0 (no children aged 13 or under)
65.6%
1313
1
15.7%
314
2
15.2%
304
3
2.9%
59
4
0.5%
10
5
0.0%
1
6 or more
0.0%
1

HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?

Base: 2002
£20,000 - £29,999
15.6%
313
£30,000 - £39,999
14.0%
280
£40,000 - £49,999
12.0%
240
£50,000 - £59,999
8.9%
179
£100,000 - £149,999
7.2%
145
£60,000 - £69,999
6.6%
132
£10,000 - £14,999
6.0%
121
£15,000 - £19,999
5.8%
116
£70,000 - £79,999
5.5%
111
Less than £10,000
4.4%
89
Prefer not to say
2.8%
57
£200,000 or more
2.8%
56
£90,000 - £99,999
2.7%
55
£80,000 - £89,999
2.4%
48
£150,000 - £199,999
2.3%
46
Don't know
0.7%
14

HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.

Base: 71
Between £20,000 and £39,999
38.0%
27
Less than £20,000
35.2%
25
£60,000 or more
14.1%
10
Between £40,000 and £59,999
12.7%
9

aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren

Base: 2002
£40,000 or more
42.0%
841
£20,000 - £39,999
34.6%
693
Up to £19,999
23.4%
468

qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications

Base: 66
No Qualifications
100.0%
66

qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)

Base: 69
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
69

qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)

Base: 81
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
81

qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship

Base: 122
A formal Apprenticeship
100.0%
122

qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma

Base: 230
NVQs / GNVQs / RSA Diploma
100.0%
230

qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade

Base: 43
Standard Grade
100.0%
43

qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs

Base: 653
GCSEs / O-Levels / CSEs
100.0%
653

qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers

Base: 83
Highers / Advanced Highers
100.0%
83

qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels

Base: 75
AS-Levels
100.0%
75

qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels

Base: 372
A-Levels
100.0%
372

qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3

Base: 47
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
47

qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)

Base: 94
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
94

qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree

Base: 107
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
107

qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)

Base: 167
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
167

qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)

Base: 805
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
805

qual_multi_16 qual_multi - Which of these qualifications do you have? Award

Base: 19
Award
100.0%
19

qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)

Base: 50
Certificate (Other)
100.0%
50

qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)

Base: 50
Diploma (Other)
100.0%
50

qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)

Base: 52
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
52

qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?

Base: 230
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
43.0%
99
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
32.2%
74
NVQ Level 4 or higher, or an RSA Higher Diploma
14.3%
33
NVQ Level 1 or a Foundation GNVQ
10.4%
24

qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels

Base: 372
3
48.4%
180
2
26.3%
98
4+
16.4%
61
1
8.9%
33

qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels

Base: 75
1
36.0%
27
3
24.0%
18
2
21.3%
16
4+
18.7%
14

qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?

Base: 653
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
70.1%
458
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
29.9%
195

qual_awd At which level is your highest qualification for your Award?

Base: 19
Level 2
31.6%
6
Level 3
26.3%
5
Level 4 or higher
26.3%
5
Level 1
15.8%
3

qual_cer At which level is your highest qualification for your Certificate (Other)?

Base: 50
Level 4 or higher
50.0%
25
Level 3
28.0%
14
Level 1
12.0%
6
Level 2
8.0%
4
Entry level
2.0%
1

qual_dip What qualification level is your Diploma?

Base: 50
Level 4 or higher
42.0%
21
Level 3
32.0%
16
Level 2
12.0%
6
Level 1
8.0%
4
Entry level
6.0%
3

qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications

Base: 66
No Qualifications
100.0%
66

qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level

Base: 73
Entry level
100.0%
73

qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1

Base: 346
Level 1
100.0%
346

qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2

Base: 704
Level 2
100.0%
704

qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship

Base: 122
Apprenticeship
100.0%
122

qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other

Base: 52
Other
100.0%
52

qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3

Base: 238
Level 3
100.0%
238

qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+

Base: 1045
Level 4+
100.0%
1045

hiqual Highest level of qualification (Hidden)

Base: 2002
Level 4+
100.0%
2002

emp1 Which of the following best describes your current employment status?

Base: 2002
Employed full-time (More than 30 hours per week)
46.7%
934
Retired
20.9%
419
Employed part-time (Up to 30 hours per week)
13.9%
279
Self-employed
4.7%
95
Family carer / homemaker
3.9%
78
Unemployed
3.4%
68
Unable to work due to long-term illness or disability
3.4%
68
Student
2.8%
56
Unpaid volunteer
0.2%
5

emp2 Are you currently also in any paid employment alongside your studies?

Base: 56
Not Employed
58.9%
33
Employed part-time (Up to 30 hours per week)
33.9%
19
Employed full-time (More than 30 hours per week)
3.6%
2
Self Employed
3.6%
2

tenure Which of the following types of housing tenure best describes the accommodation you live in?

Base: 2002
Owned outright
42.1%
842
Owned with a mortgage or loan
23.0%
461
Rented from private landlord or letting agency
14.3%
287
Rented from Council (Local Authority)
8.1%
162
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
6.8%
136
Living rent free
2.3%
47
Shared ownership - with a mortgage and paying rent
1.4%
29
Rented from a relative or friend of household member
1.1%
22
Other private rented
0.6%
12
Tied accommodation (accommodation provided by employer of a household member)
0.2%
4

seg Which of the following best describes the current occupation of the chief income earner in your household?

Base: 2002
Intermediate managerial roles, administrative or professional
22.0%
441
Supervisory or clerical and junior managerial roles, administrative or professional
18.0%
360
Higher managerial roles, administrative or professional
16.9%
339
Pensioner
15.0%
300
Skilled manual worker
11.7%
234
Semi-skilled and unskilled manual worker
9.1%
182
Unemployed
5.9%
119
Casual worker
1.3%
27

Ethnicity What is your ethnic group?

Base: 2002
White
81.3%
1628
Black/African/Caribbean/Black British
10.2%
205
Asian/British Asian
5.3%
107
Mixed/multiple ethnic groups
2.0%
41
Other ethnic group
0.7%
14
Prefer not to say
0.3%
7

Ethnicity_White What is your ethnic group?

Base: 1628
English / Welsh / Scottish / Northern Irish / British
95.9%
1561
Other
2.6%
42
Irish
1.5%
24
Gypsy or Irish Traveller
0.1%
1

Ethnicity_Asian What is your ethnic group?

Base: 107
Indian
36.4%
39
Pakistani
27.1%
29
Chinese
15.9%
17
Any other Asian background
12.1%
13
Bangladeshi
8.4%
9

Ethnicity_Black What is your ethnic group?

Base: 205
African
72.7%
149
Caribbean
17.1%
35
Any other Black/African/Caribbean background
10.2%
21

Ethnicity_Mixed What is your ethnic group?

Base: 41
White and Black Caribbean
36.6%
15
White and Black African
22.0%
9
Any other mixed / multiple ethnic background
22.0%
9
White and Asian
19.5%
8

Disability Do you have a disability?

Base: 2002
No
83.8%
1677
Yes
14.6%
292
Prefer not to say
1.6%
33

qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?

Base: 1706
I voted in the 2016 EU referendum
79.7%
1359
I did not vote in the 2016 EU referendum
17.7%
302
Don’t know
2.6%
45

eu16 How did you vote in the 2016 Referendum?

Base: 1359
Remain
51.4%
698
Leave
47.5%
645
Can’t remember
1.2%
16

qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?

Base: 2002
I voted in the 2024 General Election
78.8%
1577
I did not vote for the 2024 General Election
18.6%
373
Can’t remember
2.6%
52

ge24 For which party did you vote in the 2024 General Election?

Base: 1577
Labour
39.6%
625
Conservative
22.7%
358
Reform UK
14.1%
222
Liberal Democrats
10.9%
172
Green Party
5.5%
86
Scottish National Party (SNP)
2.7%
42
Can’t remember
1.1%
18
Democratic Unionist Party
0.8%
13
Another party
0.6%
9
Plaid Cymru
0.4%
7
Sinn Fein
0.4%
7
UUP
0.4%
7
Alliance
0.4%
6
SDLP
0.3%
4
TUV
0.1%
1

ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?

Base: 2002
10 - Certain to vote
56.3%
1127
9
9.6%
192
8
8.5%
170
0 - Would not vote
5.9%
118
7
5.7%
115
5
5.2%
104
6
3.1%
63
2
1.7%
35
3
1.5%
31
4
1.2%
25
1
1.1%
22

gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?

Base: 1884
Labour
26.5%
499
Reform UK
22.9%
432
Conservative
16.3%
308
Undecided
11.9%
224
Liberal Democrats
9.8%
185
Green Party
6.8%
128
Scottish National Party (SNP)
2.4%
46
Another party
0.8%
15
Democratic Unionist Party
0.6%
12
Alliance
0.5%
9
Plaid Cymru
0.4%
7
Sinn Fein
0.4%
7
UUP
0.3%
5
SDLP
0.2%
4
TUV
0.2%
3

party_id Do you generally feel closer to one of the parties than the others? If so, which one?

Base: 2002
Labour
23.8%
477
I don’t feel close to any political party
22.5%
451
Reform UK
18.1%
362
Conservative
16.3%
326
Liberal Democrats
8.1%
162
Green Party
6.2%
124
Scottish National Party (SNP)
2.3%
47
Plaid Cymru
0.5%
10
Democratic Unionist Party
0.4%
9
Another party
0.4%
8
Sinn Fein
0.3%
7
Alliance
0.3%
6
UUP
0.3%
6
SDLP
0.2%
4
TUV
0.1%
3

party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?

Base: 1543
8
23.9%
369
10 - Very close
22.4%
345
7
20.3%
314
9
11.8%
182
6
8.5%
131
5
7.0%
108
4
1.9%
30
3
1.8%
28
2
1.0%
16
Don’t know
0.6%
10
1
0.5%
7
0 - Not close at all
0.2%
3

best_pm Which of the following party leaders would make the best Prime Minister?

Base: 2002
Keir Starmer
32.9%
658
Don't know
28.5%
571
Nigel Farage
24.9%
499
Kemi Badenoch
13.7%
274

econtrust_1 Who do you trust more on the economy?

Base: 2002
Keir Starmer
36.6%
732
Don't know
34.8%
696
Kemi Badenoch
28.7%
574

econtrust_2 Who do you trust more on the economy?

Base: 2002
Labour Chancellor of the Exchequer, Rachel Reeves
35.5%
710
Conservative Shadow Chancellor of the Exchequer, Mel Stride
34.4%
688
Don't know
30.2%
604

kemiapp1 Which of the following statements is closest to your view?

Base: 2002
Kemi Badenoch is not doing well as a leader of the Conservative Party
37.9%
758
Kemi Badenoch is doing well as a leader of the Conservative Party
33.8%
677
Don't know
28.3%
567

keirapp1 Which of the following statements is closest to your view?

Base: 2002
Keir Starmer is not doing well as a leader of the Labour Party
52.1%
1043
Keir Starmer is doing well as a leader of the Labour Party
34.5%
691
Don't know
13.4%
268

farageapp1 Which of the following statements is closest to your view?

Base: 2002
Nigel Farage is doing well as a leader of Reform UK
48.3%
967
Nigel Farage is not doing well as a leader of Reform UK
32.1%
643
Don't know
19.6%
392

leaderlike_1 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Kemi Badenoch

Base: 2002
Neither like nor dislike
28.2%
565
Somewhat like
22.0%
440
Strongly dislike
16.2%
324
Somewhat dislike
14.8%
296
Strongly like
9.3%
186
Don’t know
5.6%
113
Have not heard of
3.9%
78

leaderlike_2 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Keir Starmer

Base: 2002
Strongly dislike
28.2%
565
Somewhat like
20.0%
400
Somewhat dislike
17.2%
344
Neither like nor dislike
15.4%
309
Strongly like
15.2%
304
Don’t know
3.1%
63
Have not heard of
0.8%
17

leaderlike_3 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Ed Davey

Base: 2002
Neither like nor dislike
34.6%
692
Somewhat like
22.3%
447
Somewhat dislike
11.8%
236
Strongly dislike
9.3%
186
Strongly like
7.8%
156
Don’t know
7.6%
152
Have not heard of
6.6%
133

leaderlike_4 leaderlike - To what extent, if at all, do you like or dislike each of the following party leaders? Nigel Farage

Base: 2002
Strongly dislike
28.6%
573
Somewhat like
20.8%
417
Strongly like
18.0%
361
Neither like nor dislike
16.5%
330
Somewhat dislike
11.4%
228
Don’t know
3.7%
74
Have not heard of
0.9%
19

leaderqual_1 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Honesty

Base: 2002
None
27.9%
558
Keir Starmer
26.3%
527
Nigel Farage
21.2%
425
Kemi Badenoch
14.0%
281
Don't know
10.5%
211

leaderqual_2 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Competence

Base: 2002
Keir Starmer
30.4%
609
Nigel Farage
21.9%
439
None
21.3%
426
Kemi Badenoch
14.3%
287
Don't know
12.0%
241

leaderqual_3 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Out of touch with ordinary people

Base: 2002
Keir Starmer
43.1%
863
Nigel Farage
19.0%
381
Kemi Badenoch
17.7%
355
Don't know
11.0%
221
None
9.1%
182

leaderqual_4 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Genuine

Base: 2002
Keir Starmer
26.7%
535
None
24.5%
491
Nigel Farage
23.3%
466
Kemi Badenoch
14.9%
298
Don't know
10.6%
212

leaderqual_5 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Strong leadership

Base: 2002
Nigel Farage
28.8%
577
Keir Starmer
27.8%
557
None
21.5%
431
Kemi Badenoch
12.2%
245
Don't know
9.6%
192

leaderqual_6 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Calmness

Base: 2002
Keir Starmer
33.6%
673
Nigel Farage
19.7%
394
Kemi Badenoch
18.5%
371
None
17.8%
356
Don't know
10.4%
208

leaderqual_7 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Irrationality

Base: 2002
Nigel Farage
30.0%
601
Keir Starmer
28.4%
569
None
16.0%
320
Don't know
14.5%
290
Kemi Badenoch
11.1%
222

leaderqual_8 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Intelligence

Base: 2002
Keir Starmer
33.5%
671
Nigel Farage
21.2%
424
None
18.5%
370
Kemi Badenoch
15.2%
304
Don't know
11.6%
233

leaderqual_9 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Pessimism

Base: 2002
Keir Starmer
22.6%
453
Don't know
21.5%
430
None
20.7%
414
Nigel Farage
19.2%
384
Kemi Badenoch
16.0%
321

leaderqual_10 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Reliability

Base: 2002
Keir Starmer
29.5%
591
None
23.2%
464
Nigel Farage
20.6%
412
Kemi Badenoch
15.1%
302
Don't know
11.6%
233

leaderqual_11 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Decisiveness

Base: 2002
Nigel Farage
27.0%
541
Keir Starmer
26.2%
524
None
21.8%
436
Don't know
12.8%
257
Kemi Badenoch
12.2%
244

leaderqual_12 leaderqual - Which of the following party leaders most demonstrates the following characteristics? Empathy

Base: 2002
None
27.5%
550
Keir Starmer
25.5%
511
Nigel Farage
18.2%
365
Kemi Badenoch
16.0%
321
Don't know
12.7%
255

issuesgovt_1 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Education

Base: 2002
3
29.7%
595
4
18.6%
372
1 - Not confident at all
17.6%
353
2
17.0%
341
5 - Very confident
12.9%
259
Don't know
4.1%
82

issuesgovt_2 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The environment

Base: 2002
3
27.7%
555
2
20.5%
410
1 - Not confident at all
19.0%
380
4
16.9%
338
5 - Very confident
10.8%
217
Don't know
5.1%
102

issuesgovt_3 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Immigration

Base: 2002
1 - Not confident at all
38.5%
771
3
19.2%
384
2
16.0%
320
4
12.1%
242
5 - Very confident
10.2%
204
Don't know
4.0%
81

issuesgovt_4 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Industrial relations

Base: 2002
3
28.3%
566
1 - Not confident at all
19.2%
385
4
18.1%
363
2
17.4%
348
5 - Very confident
10.2%
205
Don't know
6.7%
135

issuesgovt_5 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The NHS

Base: 2002
3
24.3%
487
1 - Not confident at all
23.5%
471
2
18.0%
361
4
18.0%
360
5 - Very confident
12.9%
259
Don't know
3.2%
64

issuesgovt_6 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Refugees and asylum seekers

Base: 2002
1 - Not confident at all
39.0%
781
3
18.4%
368
2
16.0%
321
4
13.3%
267
5 - Very confident
8.7%
175
Don't know
4.5%
90

issuesgovt_7 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Climate change

Base: 2002
3
25.7%
514
1 - Not confident at all
22.5%
451
2
19.8%
397
4
16.5%
330
5 - Very confident
10.1%
202
Don't know
5.4%
108

issuesgovt_8 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? The economy

Base: 2002
1 - Not confident at all
29.0%
580
3
21.4%
429
2
18.7%
375
4
17.2%
345
5 - Very confident
10.5%
210
Don't know
3.1%
63

issuesgovt_9 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? National security

Base: 2002
3
24.6%
493
4
21.7%
435
1 - Not confident at all
20.4%
408
2
14.8%
297
5 - Very confident
14.5%
290
Don't know
3.9%
79

issuesgovt_10 issuesgovt - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of the UK government to address the following areas? Housing

Base: 2002
3
25.5%
511
1 - Not confident at all
23.8%
476
2
19.6%
393
4
17.0%
340
5 - Very confident
10.3%
206
Don't know
3.8%
76

issuesbadenoch_1 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Education

Base: 2002
3
27.3%
546
1 - Not confident at all
20.2%
405
2
16.1%
322
4
16.1%
322
5 - Very confident
11.0%
221
Don't know
9.3%
186

issuesbadenoch_2 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The environment

Base: 2002
3
25.8%
516
1 - Not confident at all
22.9%
459
2
18.1%
363
4
14.4%
289
5 - Very confident
9.4%
189
Don't know
9.3%
186

issuesbadenoch_3 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Immigration

Base: 2002
1 - Not confident at all
29.1%
583
3
21.7%
435
2
16.5%
331
4
14.3%
287
5 - Very confident
9.9%
199
Don't know
8.3%
167

issuesbadenoch_4 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Industrial relations

Base: 2002
3
26.9%
539
1 - Not confident at all
22.3%
446
2
17.5%
350
4
14.0%
280
Don't know
10.2%
205
5 - Very confident
9.1%
182

issuesbadenoch_5 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The NHS

Base: 2002
3
24.9%
498
1 - Not confident at all
24.5%
491
2
17.5%
351
4
15.1%
302
5 - Very confident
9.6%
192
Don't know
8.4%
168

issuesbadenoch_6 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Refugees and asylum seekers

Base: 2002
1 - Not confident at all
29.6%
592
3
20.7%
415
2
16.5%
330
4
14.9%
298
5 - Very confident
9.2%
185
Don't know
9.1%
182

issuesbadenoch_7 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Climate change

Base: 2002
3
25.2%
505
1 - Not confident at all
23.7%
474
2
18.0%
361
4
13.0%
260
Don't know
10.6%
212
5 - Very confident
9.5%
190

issuesbadenoch_8 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? The economy

Base: 2002
3
24.4%
488
1 - Not confident at all
22.2%
445
4
18.0%
360
2
16.2%
325
5 - Very confident
10.8%
217
Don't know
8.3%
167

issuesbadenoch_9 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? National security

Base: 2002
3
26.2%
524
4
19.3%
387
1 - Not confident at all
19.2%
384
2
14.9%
299
5 - Very confident
11.1%
222
Don't know
9.3%
186

issuesbadenoch_10 issuesbadenoch - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Kemi Badenoch to address the following areas? Housing

Base: 2002
3
25.6%
513
1 - Not confident at all
23.0%
461
2
18.2%
365
4
14.5%
291
Don't know
9.4%
189
5 - Very confident
9.1%
183

issuesstarmer_1 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Education

Base: 2002
3
23.9%
479
1 - Not confident at all
23.7%
474
2
16.8%
337
4
16.8%
336
5 - Very confident
13.4%
268
Don't know
5.4%
108

issuesstarmer_2 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The environment

Base: 2002
1 - Not confident at all
25.3%
506
3
22.8%
457
2
17.5%
351
4
15.4%
309
5 - Very confident
13.0%
260
Don't know
5.9%
119

issuesstarmer_3 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Immigration

Base: 2002
1 - Not confident at all
37.2%
745
3
17.7%
355
2
15.2%
305
4
13.7%
275
5 - Very confident
11.3%
227
Don't know
4.7%
95

issuesstarmer_4 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Industrial relations

Base: 2002
1 - Not confident at all
24.5%
491
3
24.0%
480
4
17.2%
345
2
16.4%
328
5 - Very confident
12.0%
240
Don't know
5.9%
118

issuesstarmer_5 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The NHS

Base: 2002
1 - Not confident at all
26.4%
529
3
22.2%
445
4
17.1%
342
2
16.4%
328
5 - Very confident
13.8%
277
Don't know
4.0%
81

issuesstarmer_6 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Refugees and asylum seekers

Base: 2002
1 - Not confident at all
38.1%
762
3
17.4%
348
2
15.7%
315
4
13.2%
264
5 - Very confident
11.4%
228
Don't know
4.2%
85

issuesstarmer_7 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Climate change

Base: 2002
1 - Not confident at all
25.4%
509
3
24.0%
480
2
17.8%
356
4
14.6%
292
5 - Very confident
12.3%
247
Don't know
5.9%
118

issuesstarmer_8 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? The economy

Base: 2002
1 - Not confident at all
30.3%
607
3
20.2%
404
4
16.6%
332
2
15.8%
316
5 - Very confident
12.6%
252
Don't know
4.5%
91

issuesstarmer_9 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? National security

Base: 2002
1 - Not confident at all
24.8%
497
3
21.7%
435
4
19.9%
399
2
14.9%
299
5 - Very confident
13.8%
277
Don't know
4.7%
95

issuesstarmer_10 issuesstarmer - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Keir Starmer to address the following areas? Housing

Base: 2002
1 - Not confident at all
26.2%
524
3
22.6%
453
2
17.7%
355
4
16.7%
335
5 - Very confident
12.0%
240
Don't know
4.7%
95

issuesfarage_1 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Education

Base: 2002
1 - Not confident at all
26.8%
537
3
23.7%
475
4
15.8%
316
2
14.0%
281
5 - Very confident
12.3%
247
Don't know
7.3%
146

issuesfarage_2 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The environment

Base: 2002
1 - Not confident at all
30.4%
609
3
20.3%
407
2
15.7%
314
4
14.1%
282
5 - Very confident
11.8%
237
Don't know
7.6%
153

issuesfarage_3 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Immigration

Base: 2002
1 - Not confident at all
27.2%
544
5 - Very confident
22.6%
453
4
19.4%
389
3
15.2%
305
2
10.3%
206
Don't know
5.2%
105

issuesfarage_4 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Industrial relations

Base: 2002
1 - Not confident at all
27.4%
548
3
22.6%
453
2
14.9%
299
4
14.8%
297
5 - Very confident
12.5%
251
Don't know
7.7%
154

issuesfarage_5 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The NHS

Base: 2002
1 - Not confident at all
29.1%
583
3
21.8%
437
4
16.0%
320
2
13.5%
270
5 - Very confident
13.5%
270
Don't know
6.1%
122

issuesfarage_6 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Refugees and asylum seekers

Base: 2002
1 - Not confident at all
27.3%
546
5 - Very confident
21.9%
438
4
18.5%
371
3
16.1%
323
2
10.9%
218
Don't know
5.3%
106

issuesfarage_7 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Climate change

Base: 2002
1 - Not confident at all
32.0%
640
3
20.7%
414
2
15.8%
316
4
12.8%
256
5 - Very confident
11.3%
226
Don't know
7.5%
150

issuesfarage_8 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? The economy

Base: 2002
1 - Not confident at all
28.7%
574
3
21.7%
434
4
15.3%
306
5 - Very confident
14.5%
290
2
13.6%
273
Don't know
6.2%
125

issuesfarage_9 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? National security

Base: 2002
1 - Not confident at all
25.5%
510
3
20.6%
412
4
18.4%
369
5 - Very confident
15.9%
318
2
13.2%
264
Don't know
6.4%
129

issuesfarage_10 issuesfarage - On a scale of 1 to 5 where 1 is not confident at all and 5 is very confident, how confident are you in the ability of Nigel Farage to address the following areas? Housing

Base: 2002
1 - Not confident at all
28.3%
566
3
22.6%
452
2
15.2%
304
4
14.7%
295
5 - Very confident
12.3%
246
Don't know
6.9%
139

likedislikeparty_1 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Conservative

Base: 2002
Somewhat like
24.7%
494
Strongly dislike
21.6%
433
Neither like nor dislike
20.1%
403
Somewhat dislike
17.5%
350
Strongly like
10.8%
217
Don’t know
4.0%
81
Have not heard of
1.2%
24

likedislikeparty_2 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Labour

Base: 2002
Strongly dislike
27.2%
544
Somewhat like
20.8%
417
Strongly like
16.4%
329
Somewhat dislike
15.6%
312
Neither like nor dislike
15.3%
306
Don’t know
3.6%
72
Have not heard of
1.1%
22

likedislikeparty_3 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Liberal Democrat

Base: 2002
Neither like nor dislike
33.2%
665
Somewhat like
24.1%
482
Somewhat dislike
14.5%
290
Strongly dislike
11.6%
232
Strongly like
9.3%
186
Don’t know
5.6%
113
Have not heard of
1.7%
34

likedislikeparty_4 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Scottish National Party

Base: 169
Strongly dislike
30.8%
52
Strongly like
23.1%
39
Somewhat like
18.9%
32
Somewhat dislike
10.7%
18
Neither like nor dislike
10.1%
17
Don’t know
6.5%
11

likedislikeparty_5 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Plaid Cymru

Base: 92
Neither like nor dislike
26.1%
24
Somewhat like
23.9%
22
Strongly dislike
17.4%
16
Strongly like
16.3%
15
Somewhat dislike
10.9%
10
Don’t know
4.3%
4
Have not heard of
1.1%
1

likedislikeparty_6 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Green Party

Base: 2002
Neither like nor dislike
32.2%
644
Somewhat like
21.7%
435
Strongly dislike
14.9%
299
Somewhat dislike
14.4%
288
Strongly like
9.9%
199
Don’t know
5.6%
112
Have not heard of
1.2%
25

likedislikeparty_7 likedislikeparty - To what extent, if at all, do you like or dislike the following political parties? Reform UK

Base: 2002
Strongly dislike
27.1%
542
Somewhat like
21.0%
421
Neither like nor dislike
18.6%
373
Strongly like
16.7%
334
Somewhat dislike
10.8%
217
Don’t know
4.1%
82
Have not heard of
1.6%
33

poltrust_1 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Environment / Climate Change

Base: 2002
None
23.0%
461
Green Party
22.6%
453
Labour
19.0%
380
Reform UK
14.1%
282
Conservative
13.1%
263
Liberal Democrats
8.1%
163

poltrust_2 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Cost of living

Base: 2002
Labour
26.0%
521
None
23.4%
468
Reform UK
18.6%
372
Conservative
17.5%
351
Liberal Democrats
8.8%
176
Green Party
5.7%
114

poltrust_3 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Health and the NHS

Base: 2002
Labour
29.9%
598
None
22.4%
449
Reform UK
17.2%
345
Conservative
14.4%
288
Liberal Democrats
9.4%
189
Green Party
6.6%
133

poltrust_4 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? The economy generally

Base: 2002
Labour
25.6%
512
None
22.3%
446
Conservative
19.6%
392
Reform UK
17.9%
358
Liberal Democrats
8.0%
160
Green Party
6.7%
134

poltrust_5 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Housing

Base: 2002
Labour
28.9%
578
None
24.5%
491
Reform UK
16.9%
339
Conservative
14.6%
293
Liberal Democrats
8.6%
172
Green Party
6.4%
129

poltrust_6 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Energy

Base: 2002
Labour
23.8%
476
None
22.8%
456
Reform UK
16.7%
334
Conservative
15.0%
301
Green Party
14.0%
281
Liberal Democrats
7.7%
154

poltrust_7 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Crime

Base: 2002
None
25.2%
504
Labour
22.8%
457
Reform UK
22.2%
445
Conservative
16.8%
336
Liberal Democrats
7.5%
151
Green Party
5.4%
109

poltrust_8 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Education

Base: 2002
Labour
27.5%
550
None
22.3%
446
Conservative
18.8%
376
Reform UK
15.5%
311
Liberal Democrats
10.2%
205
Green Party
5.7%
114

poltrust_9 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Defence

Base: 2002
Labour
27.0%
540
Conservative
21.4%
428
None
20.4%
408
Reform UK
18.9%
379
Liberal Democrats
6.9%
139
Green Party
5.4%
108

poltrust_10 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Immigration

Base: 2002
Reform UK
30.7%
614
None
22.7%
454
Labour
21.3%
427
Conservative
12.4%
249
Liberal Democrats
7.2%
145
Green Party
5.6%
113

poltrust_11 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Transport

Base: 2002
Labour
27.4%
549
None
24.9%
498
Reform UK
16.3%
326
Conservative
15.0%
301
Liberal Democrats
8.5%
171
Green Party
7.8%
157

poltrust_12 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Pensions

Base: 2002
None
25.0%
501
Labour
24.0%
480
Conservative
20.7%
415
Reform UK
16.3%
326
Liberal Democrats
9.5%
190
Green Party
4.5%
90

poltrust_13 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Jobs

Base: 2002
Labour
28.0%
560
None
23.2%
464
Reform UK
18.1%
363
Conservative
17.6%
353
Liberal Democrats
8.2%
164
Green Party
4.9%
98

poltrust_14 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Foreign policy

Base: 2002
Labour
24.5%
490
None
22.2%
445
Reform UK
20.5%
411
Conservative
20.1%
403
Liberal Democrats
7.2%
144
Green Party
5.4%
109

poltrust_15 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Welfare benefits

Base: 2002
None
25.1%
502
Labour
24.7%
494
Reform UK
18.1%
363
Conservative
16.1%
322
Liberal Democrats
9.8%
197
Green Party
6.2%
124

poltrust_16 poltrust - Thinking about the following policy areas, for each policy area, which party do you trust the most? Culture

Base: 2002
None
25.9%
518
Labour
21.3%
426
Conservative
16.8%
336
Reform UK
16.7%
335
Liberal Democrats
11.4%
228
Green Party
7.9%
159

ltv_parties_1 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Conservative

Base: 2002
0 - Very unlikely
26.2%
525
5
10.5%
210
10 - Very likely
9.5%
190
7
8.9%
178
8
8.2%
164
6
7.5%
151
3
6.8%
136
4
6.3%
126
2
5.7%
114
9
5.6%
113
1
4.7%
95

ltv_parties_2 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Labour

Base: 2002
0 - Very unlikely
29.5%
591
10 - Very likely
12.2%
245
5
9.0%
180
7
7.3%
146
8
6.8%
137
6
6.5%
130
3
6.4%
129
9
6.2%
125
4
5.4%
108
2
5.3%
107
1
5.2%
104

ltv_parties_3 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Liberal Democrats

Base: 2002
0 - Very unlikely
22.7%
454
5
14.0%
280
7
9.2%
184
6
8.9%
179
3
8.4%
169
4
8.0%
161
2
6.6%
132
8
6.0%
120
10 - Very likely
5.9%
119
1
5.6%
113
9
4.5%
91

ltv_parties_4 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Reform UK

Base: 2002
0 - Very unlikely
31.1%
623
10 - Very likely
13.7%
274
8
8.3%
167
5
8.1%
163
7
6.5%
131
9
6.2%
125
6
5.8%
116
3
5.4%
109
2
5.3%
107
4
5.3%
107
1
4.0%
80

ltv_parties_5 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Green Party

Base: 2002
0 - Very unlikely
28.4%
568
5
13.1%
263
7
8.5%
171
3
7.2%
145
2
7.2%
144
4
7.1%
143
6
7.0%
140
8
6.5%
131
1
6.4%
128
10 - Very likely
5.1%
103
9
3.3%
66

ltv_parties_6 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Scottish National Party

Base: 170
0 - Very unlikely
36.5%
62
10 - Very likely
18.8%
32
2
7.6%
13
9
7.6%
13
5
7.1%
12
4
4.7%
8
7
4.7%
8
8
4.1%
7
1
3.5%
6
3
3.5%
6
6
1.8%
3

ltv_parties_7 ltv_parties - Regardless of your current vote choice, how likely is it that you would ever vote for each of the following parties? Plaid Cymru

Base: 93
0 - Very unlikely
29.0%
27
5
12.9%
12
8
10.8%
10
6
8.6%
8
7
8.6%
8
10 - Very likely
8.6%
8
3
6.5%
6
4
6.5%
6
2
4.3%
4
9
3.2%
3
1
1.1%
1

redherring Which of the below is yellow?

Base: 2001
lemon
99.2%
1984
strawberry
0.3%
6
raspberry
0.3%
6
spinach
0.2%
5

q1_1 q1 - Which of the following statements apply to you? I am personally worried about the potential negative impact of the proposed welfare changes

Base: 2002
Does not apply to me
61.8%
1237
Applies to me
31.7%
635
Don't know
6.5%
130

q1_2 q1 - Which of the following statements apply to you? A close family member or friend is worried about the potential negative impact

Base: 2002
Does not apply to me
57.7%
1156
Applies to me
34.2%
685
Don't know
8.0%
161

q2 The government is also proposing benefit cuts for people with severe fluctuating long-term conditions, such as Parkinson’s, dementia, and serious mental ill-health. Do you think it is acceptable or unacceptable for the government to cut benefits

Base: 2002
Completely unacceptable
43.5%
870
Somewhat unacceptable
22.3%
447
Somewhat acceptable
12.5%
250
Neither acceptable for unacceptable
10.6%
212
Completely acceptable
7.1%
142
Don’t know
4.0%
81

q3 Which of the following statements comes closest to your view?

Base: 2002
The current welfare system does not treat those in need of social security with dignity and respect
50.5%
1011
The current welfare system treats those in need of social security with dignity and respect
32.3%
646
Don’t know
17.2%
345

q4 Some people with serious health conditions may lose eligibility for disability benefits (such as Personal Independence Payment/PIP) under government proposals. If this happens, their unpaid carers would also lose Carer’s Allowance even if their

Base: 2002
Very concerned
43.0%
861
Somewhat concerned
34.5%
691
Not very concerned
11.5%
230
Not at all concerned
5.6%
113
Don’t know
5.3%
107

q5 Which of the following statements comes closest to your view?

Base: 2002
If someone is unable to wash or clean themselves, they should continue to have financial support for managing their cond
81.4%
1629
If someone is unable to wash or clean themselves, they should not continue to have financial support for managing their
10.6%
213
Don’t know
8.0%
160

sector Which of the following best describes the main sector your employer operates in?

Base: 1234
Public sector (e.g. government, NHS, education)
25.0%
308
Private sector – retail, hospitality, or services
17.5%
216
Private sector – manufacturing or construction
16.1%
199
Private sector – technology, media, or communications
15.9%
196
Private sector – financial services, legal, or professional services
13.8%
170
Other (please specify)
5.6%
69
Don't know
3.3%
41
Charity / voluntary / not-for-profit sector
2.8%
35

size Approximately how many people work for your organisation (including all sites and locations)?

Base: 1234
50–249 employees
23.5%
290
250–999 employees
21.4%
264
5,000 or more employees
18.2%
225
1,000–4,999 employees
13.3%
164
10–49 employees
13.2%
163
Fewer than 10 employees
5.3%
66
Don't know
5.0%
62

role Which best describes your role or department?

Base: 1234
Middle management
25.0%
309
Senior management / executive
22.1%
273
Front-line / operational
18.3%
226
Administrative / support
17.0%
210
Other
9.9%
122
Technical / specialist (e.g. IT, data, engineering)
7.6%
94

ai_1 As far as you are aware, has your employer adopted any AI tools or technologies (e.g. automated decision-making tools, chatbots, document summarisation, predictive analytics)?

Base: 1234
Yes, but only in some areas
32.2%
397
No, not yet
30.2%
373
Yes, widely across the organisation
26.7%
329
Don't know
10.9%
135

ai_2 Has AI been discussed or raised as a topic at your workplace in the past 12 months?

Base: 1234
Yes, occasionally
35.0%
432
Rarely or never
29.8%
368
Yes, frequently
26.9%
332
Don't know
8.3%
102

ai_3 Do you think your organisation is ready to take advantage of AI technologies?

Base: 1234
Yes, we have the right people and skills
33.6%
415
We are making progress but have gaps
27.5%
339
No, we are not ready
26.1%
322
Don't know
12.8%
158

ai_4 Has your organisation shared a clear strategy or plan for how it will use AI in the future?

Base: 1234
No
49.7%
613
Yes
37.0%
456
Don't know
13.4%
165

ai_5 How do you personally feel about the use of AI in your workplace?

Base: 1234
Mostly positive - I believe it will improve work and productivity
35.7%
440
Mixed feelings - both opportunities and risks
31.6%
390
Mostly negative - I am concerned it may replace jobs or create risks
14.0%
173
I haven’t encountered AI at work so far
9.6%
118
I haven’t thought much about it
9.2%
113

ai_6_1 ai_6 - If you have any thoughts or concerns about AI in your workplace, please briefly describe them below.

Base: 295
100.0%
295

ai_6_2 ai_6 - If you have any thoughts or concerns about AI in your workplace, please briefly describe them below. No comments or concerns

Base: 939
No comments or concerns
100.0%
939

business_resilience_1 Do you think the organisation where you work is ready to adapt to future challenges or changes (e.g. economic shocks, supply chain issues, climate-related disruption, AI adoption, etc.)?

Base: 1234
Yes - somewhat ready
41.4%
511
Yes - very ready
19.8%
244
No - not very ready
18.8%
232
No - not at all ready
10.1%
125
Don't know
9.9%
122

business_resilience_2 As far as you are aware, does your organisation have a long-term strategic plan in place?

Base: 1234
Yes
51.9%
641
Don't know
24.1%
298
No
23.9%
295

business_resilience_2a Roughly how many years into the future does this plan cover?

Base: 641
3–5 years
54.1%
347
6–10 years
17.9%
115
1–2 years
11.2%
72
Don't know
8.4%
54
More than 10 years
8.3%
53

business_resilience_3 Do you think your organisation should do more to communicate about its long-term plans or strategy?

Base: 641
Yes - probably
42.1%
270
Yes - definitely
38.5%
247
No - it communicates enough
15.3%
98
No - it’s not necessary
2.7%
17
Don't know
1.4%
9

business_resilience_4 As far as you are aware, has your employer taken any action or developed a strategy specifically on business or organisational resilience (e.g. scenario planning, crisis preparation, or continuity plans)?

Base: 641
Yes - clear strategy and actions
56.0%
359
Yes - some actions but no clear strategy
32.4%
208
No - not that I’m aware of
6.2%
40
Don't know
5.3%
34

business_resilience_5 Has business or organisational resilience been discussed at your workplace in the past 12 months?

Base: 641
Yes - occasionally
47.1%
302
Yes - frequently
36.5%
234
Rarely or never
11.7%
75
Don't know
4.7%
30

business_resilience_6 Has your workplace experienced any major disruption in the past 3 years (e.g. cyberattack, supply chain issue, industrial action, financial shock, extreme weather or climate-related event)?

Base: 1234
No
61.1%
754
Yes
28.9%
357
Don't know
10.0%
123

business_resilience_7 How confident are you that your organisation’s leadership would respond well to a major unexpected challenge?

Base: 1234
Fairly confident
46.4%
573
Very confident
26.3%
324
Not very confident
14.5%
179
Don't know
8.3%
102
Not at all confident
4.5%
56

business_resilience_8 How important do you think it is for your organisation to invest in long-term planning and resilience?

Base: 1234
Quite important
44.0%
543
Very important
40.5%
500
Not very important
7.1%
87
Don't know
7.1%
87
Not at all important
1.4%
17

li1 Are you watching Love Island (the UK version) this year?

Base: 1234
I am not
65.9%
813
I am
34.1%
421

li2

Base: 421
I don't have a favourite
12.4%
52
Tommy
12.1%
51
Shakira
9.0%
38
Emily
8.8%
37
Harry
6.7%
28
Alima
5.9%
25
Ben
5.5%
23
Harrison
5.2%
22
Helena
5.0%
21
Megan
4.5%
19
Meg
4.0%
17
Conor
3.8%
16
Yasmin
3.6%
15
Caprice
3.1%
13
Poppy
2.1%
9
Toni
1.9%
8
Dejon
1.7%
7
Will
1.7%
7
Shea
1.4%
6
Giorgio
1.2%
5
Remell
0.5%
2

iran To what extent would you support or oppose UK involvement in military operations in Iran alongside the US and Israel?

Base: 1234
Strongly oppose
26.6%
328
Neither support nor oppose
21.2%
262
Somewhat support
17.3%
213
Somewhat oppose
14.7%
181
Strongly support
13.6%
168
Don’t know
6.6%
82

usa Which of the following is closest to your view?

Base: 1234
America does not represent a threat to the UK’s national security
42.9%
530
America represents a threat to the UK’s national security
41.1%
507
Don’t know
16.0%
197

uk How well prepared do you believe the UK is to defend itself in the event of a major conflict or war?

Base: 1234
Fairly well prepared
30.6%
378
Not very well prepared
28.6%
353
Very well prepared
18.2%
225
Not at all prepared
14.8%
183
Don’t know
7.7%
95

benefits1 To what extent do you support or oppose stronger checks on disability benefit claims even if it means some genuine claimants may lose out?

Base: 1234
Somewhat support
32.9%
406
Strongly support
22.9%
282
Neither support nor oppose
20.3%
250
Somewhat oppose
10.5%
129
Strongly oppose
8.2%
101
Don’t know
5.3%
66

benefits2 How do you want your local MP to vote on the proposed reforms to disability benefits?

Base: 1234
In favour
36.5%
450
Against
33.1%
409
Don’t know
22.4%
277
Abstain
7.9%
98

labour_1y_1 Compared to the previous Conservative government, would you say the UK now is…

Base: 1234
Worse off
38.2%
471
Better off
28.4%
350
About the same
28.3%
349
Don’t know
5.2%
64

labour_1y_2 Overall, how would you rate the Labour government’s performance after one year in power?

Base: 1234
Fairly good
32.6%
402
Very poor
25.4%
314
Fairly poor
22.0%
272
Very good
13.5%
167
Don’t know
6.4%
79

defence Which of the following statements is closest to your view?

Base: 1234
The UK is not well-prepared to defend itself if it were to come under direct threat or face a wartime scenario
51.8%
639
The UK is well-prepared to defend itself if it were to come under direct threat or face a wartime scenario
36.8%
454
Don't know
11.4%
141

adb How has the government handled the assisted dying bill?

Base: 1234
Quite well
33.0%
407
Neither well nor badly
25.2%
311
Very well
14.5%
179
Don't know
12.1%
149
Quite badly
8.2%
101
Very badly
7.1%
87

HumanCheck11 Thank you for your responses. Please can you prove your humanity by selecting “I am a human” below:

Base: 2002
I am a human
99.7%
1996
I am not a human
0.2%
4
Don't know
0.1%
2

HumanCheck2_1 HumanCheck2 - Please leave any feedback you have about the survey here.

Base: 365
100.0%
365

HumanCheck2_2 HumanCheck2 - Please leave any feedback you have about the survey here. No feedback

Base: 1637
No feedback
100.0%
1637

QStatus ** HIDDEN QUESTION TO STORE: all statuses for tracking and ease of redirecting. **

Base: 2002
Completed
100.0%
2002