Provisional: live fieldwork, 1499 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
25/10000
25-34
78/10000
35-44
120/10000
45-54
192/10000
55-64
310/10000⚠
65+
774/10000⚠
Sex
Female
474/9999
Male
1025/9999
Region
North West
?/10000
North East
?/10000
Yorkshire and the Humber
?/10000
East of England
?/10000
West Midlands
?/10000
East Midlands
?/10000
Wales
?/10000
Scotland
?/10000
South East
?/10000
London
?/10000
South West
?/10000
Northern Ireland
?/10000
aehhinc
£0 - £19,999
232/9999
£20,000 - £39,999
451/9999
£40,000+
816/9999
se_group
ABC1
726/9999
C2DE
773/9999
hiqual
No Qualifications / Level 1
120/9999
Level 2 / Apprenticeship / Other
243/9999
Level 3
79/9999
Level 4+
1057/9999
Wave Hidden to record which send wave
Base: 1498
Wave 1 - Everyone joined in 2025
54.5%
816
Wave 6 - Reminder to all non-completes
20.0%
300
Wave 4 - Everyone joined before 2023
9.9%
148
Wave 5 - Joined between 20251214-20260502
7.3%
110
Wave 2 - Everyone joined in 2024
5.3%
80
Wave 3 - Everyone joined in 2023
2.9%
44
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 812
Desktop
100.0%
812
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 687
Mobile
100.0%
687
Sex What is your sex?
Base: 1499
Male
68.4%
1025
Female
31.6%
474
Country In which country do you currently live?
Base: 1499
England
82.8%
1241
Scotland
12.2%
183
Wales
3.5%
53
Another country
0.7%
11
Republic of Ireland
0.4%
6
Northern Ireland
0.3%
5
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 241
Scotland
75.9%
183
Wales
22.0%
53
Northern Ireland
2.1%
5
Region_B These are the regions of England. Which Region do you live in?
Base: 1241
South East
17.4%
216
London
17.0%
211
North West
13.9%
172
East of England
10.9%
135
South West
10.4%
129
Yorkshire and the Humber
9.4%
117
West Midlands
9.0%
112
East Midlands
7.2%
89
North East
4.8%
60
Region_C *** Region
Base: 1482
South East
14.6%
216
London
14.2%
211
Scotland
12.3%
183
North West
11.6%
172
East of England
9.1%
135
South West
8.7%
129
Yorkshire and the Humber
7.9%
117
West Midlands
7.6%
112
East Midlands
6.0%
89
North East
4.0%
60
Wales
3.6%
53
Northern Ireland
0.3%
5
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 1499
2
55.8%
837
1 (only me)
23.9%
359
3
12.9%
194
4
5.2%
78
5
1.1%
17
6 or more
0.9%
14
computationalchildren How many children aged 13 or under live in your household?
Base: 1499
0 (no children aged 13 or under)
90.0%
1349
1
6.0%
90
2
3.4%
51
3
0.3%
5
4
0.1%
2
6 or more
0.1%
2
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 1499
£30,000 - £39,999
13.6%
204
£40,000 - £49,999
12.4%
186
£20,000 - £29,999
11.5%
172
£50,000 - £59,999
9.7%
145
£100,000 - £149,999
7.5%
112
Prefer not to say
7.0%
105
£60,000 - £69,999
6.8%
102
£70,000 - £79,999
5.6%
84
£15,000 - £19,999
5.4%
81
£80,000 - £89,999
4.7%
71
£10,000 - £14,999
4.4%
66
£90,000 - £99,999
3.9%
59
Less than £10,000
2.6%
39
£200,000 or more
2.2%
33
Don't know
1.6%
24
£150,000 - £199,999
1.1%
16
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 129
Between £20,000 and £39,999
30.2%
39
£60,000 or more
26.4%
34
Between £40,000 and £59,999
22.5%
29
Less than £20,000
20.9%
27
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 1499
£40,000+
54.4%
816
£20,000 - £39,999
30.1%
451
£0 - £19,999
15.5%
232
emp1 Which of the following best describes your current employment status?
Base: 1499
Retired
49.2%
737
Employed full-time (More than 30 hours per week)
27.0%
404
Employed part-time (Up to 30 hours per week)
7.9%
118
Self-employed
7.0%
105
Unable to work due to long-term illness or disability
3.9%
59
Family carer / homemaker
2.3%
35
Unemployed
1.5%
22
Student
0.9%
13
Unpaid volunteer
0.4%
6
emp2 Are you currently also in any paid employment alongside your studies?
Base: 13
Not Employed
61.5%
8
Employed part-time (Up to 30 hours per week)
38.5%
5
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 1499
Owned outright
60.4%
906
Owned with a mortgage or loan
21.1%
316
Rented from private landlord or letting agency
7.3%
110
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
4.4%
66
Rented from Council (Local Authority)
2.5%
38
Living rent free
2.0%
30
Shared ownership - with a mortgage and paying rent
0.9%
13
Rented from a relative or friend of household member
0.7%
11
Other private rented
0.5%
7
Tied accommodation (accommodation provided by employer of a household member)
0.1%
2
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 1499
Pensioner
39.5%
592
Intermediate managerial roles, administrative or professional
18.6%
279
Higher managerial roles, administrative or professional
17.4%
261
Supervisory or clerical and junior managerial roles, administrative or professional
12.4%
186
Skilled manual worker
4.4%
66
Unemployed
4.1%
62
Semi-skilled and unskilled manual worker
3.0%
45
Casual worker
0.5%
8
se_group *Hidden* Question for Socio-Economic Groups
Base: 1499
C2DE
51.6%
773
ABC1
48.4%
726
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 32
No Qualifications
100.0%
32
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 31
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
31
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 67
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
67
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 53
A formal Apprenticeship
100.0%
53
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 194
NVQs / GNVQs / RSA Diploma
100.0%
194
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 49
Standard Grade
100.0%
49
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 786
GCSEs / O-Levels / CSEs
100.0%
786
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 103
Highers / Advanced Highers
100.0%
103
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 139
AS-Levels
100.0%
139
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 549
A-Levels
100.0%
549
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 16
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
16
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 101
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
101
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 115
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
115
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 314
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
314
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 821
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
821
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 29
Award
100.0%
29
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 125
Certificate (Other)
100.0%
125
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 149
Diploma (Other)
100.0%
149
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 177
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
177
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 194
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
43.3%
84
NVQ Level 4 or higher, or an RSA Higher Diploma
25.3%
49
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
24.7%
48
NVQ Level 1 or a Foundation GNVQ
6.7%
13
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 549
3
52.3%
287
4+
20.8%
114
2
17.5%
96
1
9.5%
52
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 139
1
40.3%
56
4+
22.3%
31
2
21.6%
30
3
15.8%
22
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 786
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
82.6%
649
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
17.4%
137
qual_awd At which level is your highest qualification for your Award?
Base: 29
Level 4 or higher
62.1%
18
Level 3
20.7%
6
Entry level
6.9%
2
Level 2
6.9%
2
Level 1
3.4%
1
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 125
Level 4 or higher
51.2%
64
Level 3
24.8%
31
Level 2
12.0%
15
Level 1
7.2%
9
Entry level
4.8%
6
qual_dip What qualification level is your Diploma?
Base: 149
Level 4 or higher
60.4%
90
Level 3
18.1%
27
Level 1
11.4%
17
Level 2
6.0%
9
Entry level
4.0%
6
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 32
No Qualifications
100.0%
32
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 44
Entry level
100.0%
44
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 294
Level 1
100.0%
294
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 801
Level 2
100.0%
801
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 53
Apprenticeship
100.0%
53
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 177
Other
100.0%
177
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 290
Level 3
100.0%
290
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 1057
Level 4+
100.0%
1057
hiqual *Hidden* Highest level of qualification
Base: 1499
Level 4+
70.5%
1057
Level 2 / Apprenticeship / Other
16.2%
243
No Qualifications / Level 1
8.0%
120
Level 3
5.3%
79
Ethnicity What is your ethnic group?
Base: 1499
White
94.5%
1417
Asian/British Asian
1.8%
27
Black/African/Caribbean/Black British
1.5%
22
Mixed/multiple ethnic groups
0.9%
13
Prefer not to say
0.7%
11
Other ethnic group
0.6%
9
Ethnicity_White What is your ethnic group?
Base: 1417
English / Welsh / Scottish / Northern Irish / British
95.2%
1349
Other
2.4%
34
Irish
2.3%
33
Gypsy or Irish Traveller
0.1%
1
Ethnicity_Asian What is your ethnic group?
Base: 27
Indian
48.1%
13
Any other Asian background
25.9%
7
Chinese
11.1%
3
Pakistani
7.4%
2
Bangladeshi
7.4%
2
Ethnicity_Black What is your ethnic group?
Base: 22
African
59.1%
13
Caribbean
40.9%
9
Ethnicity_Mixed What is your ethnic group?
Base: 13
White and Asian
38.5%
5
White and Black African
30.8%
4
White and Black Caribbean
15.4%
2
Any other mixed / multiple ethnic background
15.4%
2
Religion What is your religion?
Base: 1499
No religion
52.6%
789
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
42.4%
636
Jewish
1.9%
28
Any other religion
1.5%
22
Muslim
0.7%
11
Sikh
0.5%
8
Buddhist
0.2%
3
Hindu
0.1%
2
national_id Which of the following best describes your national identity?
Base: 1499
British
59.3%
889
English
23.0%
345
Scottish
8.3%
124
Other (please specify)
4.3%
65
Welsh
2.8%
42
Irish
2.0%
30
Northern Irish
0.3%
4
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 1482
I voted in the 2024 General Election
93.7%
1388
I did not vote for the 2024 General Election
6.1%
90
Can’t remember
0.3%
4
ge24 For which party did you vote in the 2024 General Election?
Base: 1388
Labour
43.6%
605
Conservative
16.1%
224
Liberal Democrats
11.7%
163
Reform UK
9.9%
137
Green Party
9.4%
131
Scottish National Party (SNP)
4.7%
65
Another party
2.6%
36
Can’t remember
1.0%
14
Plaid Cymru
0.7%
10
Sinn Fein
0.1%
1
Democratic Unionist Party
0.1%
1
Alliance
0.1%
1
ge24_pcontact During the 2024 General Election campaign, did any political party contact you personally?
Base: 1482
No, I was not contacted by a political party during the last General Election
53.8%
798
Yes, I was contacted by a political party during the last General Election
46.2%
684
ge24_pcont_method_1 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By email
Base: 336
By email
100.0%
336
ge24_pcont_method_2 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By text message
Base: 95
By text message
100.0%
95
ge24_pcont_method_3 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By phone call
Base: 71
By phone call
100.0%
71
ge24_pcont_method_4 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By leaflets or letters
Base: 564
By leaflets or letters
100.0%
564
ge24_pcont_method_5 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By someone knocking on your door
Base: 342
By someone knocking on your door
100.0%
342
ge24_pcont_method_6 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? Through social media (ads or direct messages)
Base: 144
Through social media (ads or direct messages)
100.0%
144
ge24_pcont_method_9 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? In some other way
Base: 15
In some other way
100.0%
15
ge24_pcont_method_7 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? I don’t recall how
Base: 1
I don’t recall how
100.0%
1
qge19 Thinking back to the General Election held on 12th December 2019, can you recall whether you voted in that election or not?
Base: 1459
I voted in the 2019 General Election
93.4%
1363
I did not vote in the 2019 General Election
5.4%
79
Can’t remember
1.2%
17
ge19 For which party did you vote in the 2019 General Election?
Base: 1363
Labour
46.8%
638
Conservative
27.4%
373
Liberal Democrats
12.7%
173
Scottish National Party (SNP)
5.4%
73
Green Party
3.1%
42
Brexit Party
1.8%
25
Can’t remember
1.2%
16
Another party
0.8%
11
Plaid Cymru
0.6%
8
Democratic Unionist Party
0.1%
2
Sinn Fein
0.1%
1
Alliance
0.1%
1
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 1444
I voted in the 2016 EU referendum
95.3%
1376
I did not vote in the 2016 EU referendum
4.2%
60
Don’t know
0.6%
8
eu16 How did you vote in the 2016 Referendum?
Base: 1376
Remain
68.2%
939
Leave
31.4%
432
Can’t remember
0.4%
5
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 1481
10 - Certain to vote
86.4%
1280
9
5.2%
77
8
2.6%
38
0 - Would not vote
1.7%
25
7
1.6%
23
5
1.0%
15
6
0.7%
10
3
0.3%
5
1
0.3%
4
4
0.2%
3
2
0.1%
1
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 1457
Labour
25.6%
373
Reform UK
16.4%
239
Green Party
14.9%
217
Undecided
13.2%
193
Liberal Democrats
11.4%
166
Conservative
9.4%
137
Scottish National Party (SNP)
4.5%
66
Another party
3.5%
51
Plaid Cymru
0.8%
12
Alliance
0.1%
1
UUP
0.1%
1
TUV
0.1%
1
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 1482
Labour
27.5%
407
I don’t feel close to any political party
16.8%
249
Green Party
13.3%
197
Reform UK
12.2%
181
Conservative
11.2%
166
Liberal Democrats
8.7%
129
Scottish National Party (SNP)
3.6%
54
Your Party
3.0%
45
Another party
2.6%
38
Plaid Cymru
0.8%
12
Democratic Unionist Party
0.1%
1
Alliance
0.1%
1
UUP
0.1%
1
TUV
0.1%
1
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 1195
8
24.2%
289
10 - Very close
23.8%
284
7
19.8%
237
9
11.7%
140
6
11.3%
135
5
5.9%
70
4
1.4%
17
3
1.1%
13
2
0.3%
4
1
0.3%
3
0 - Not close at all
0.2%
2
Don’t know
0.1%
1
party_member Are you currently a member of a UK political party?
Base: 1482
No, I am not a party member
64.4%
954
Yes, I am a party member
35.6%
528
pmember_party Which political party are you a member of?
Base: 528
Labour Party
51.5%
272
Green Party
9.8%
52
Reform UK
8.7%
46
Liberal Democrats
7.0%
37
Conservative Party
6.8%
36
Scottish National Party (SNP)
5.3%
28
Your Party
5.1%
27
Other (please specify)
4.5%
24
Plaid Cymru
0.6%
3
Prefer not to say
0.6%
3
pmember_year_joined In which year did you first join this party?
Base: 528
Before 2015
49.2%
260
2025
15.7%
83
2024
6.1%
32
2016
5.5%
29
2015
4.4%
23
2020
3.8%
20
2019
3.6%
19
2023
3.2%
17
2017
2.5%
13
2022
2.3%
12
2018
2.3%
12
2021
1.5%
8
survation_information How did you first hear about Survation?
Base: 1499
I received a survey invitation and decided to join the panel
40.1%
601
Other (please specify)
17.7%
266
Search engine (e.g., Google)
14.2%
213
From another survey company or online panel
6.4%
96
X / Twitter
5.7%
85
Facebook
5.2%
78
From a friend or family member
4.9%
74
Through a political party or campaign group
2.9%
44
Through another organisation
2.2%
33
Instagram
0.6%
9
panel_motivation_1 panel_motivation - What motivated you to join the Survation panel? I am interested in politics
Base: 1081
I am interested in politics
100.0%
1081
panel_motivation_2 panel_motivation - What motivated you to join the Survation panel? I want to share my opinions
Base: 995
I want to share my opinions
100.0%
995
panel_motivation_3 panel_motivation - What motivated you to join the Survation panel? I want to influence decision-making
Base: 590
I want to influence decision-making
100.0%
590
panel_motivation_4 panel_motivation - What motivated you to join the Survation panel? I enjoy taking surveys
Base: 774
I enjoy taking surveys
100.0%
774
panel_motivation_5 panel_motivation - What motivated you to join the Survation panel? I joined for the rewards
Base: 407
I joined for the rewards
100.0%
407
panel_motivation_6 panel_motivation - What motivated you to join the Survation panel? A friend or family member recommended it
Base: 43
A friend or family member recommended it
100.0%
43
panel_motivation_7 panel_motivation - What motivated you to join the Survation panel? It looked interesting when I saw it online
Base: 362
It looked interesting when I saw it online
100.0%
362
panel_motivation_8 panel_motivation - What motivated you to join the Survation panel? Other (please specify)
Base: 24
Other (please specify)
100.0%
24
survey_length What length of survey do you prefer to take?
Base: 1499
No preference
40.6%
608
Short (5–9 minutes)
29.1%
436
Medium (10–15 minutes)
20.5%
308
Very short (under 5 minutes)
8.2%
123
Longer surveys (over 15 minutes)
1.6%
24
survation_satisfaction How satisfied are you with your experience as a Survation panellist so far?
Base: 1499
Somewhat satisfied
47.0%
705
Very satisfied
40.9%
613
Not that satisfied
10.0%
150
Not at all satisfied
2.1%
31
SurveyFeedback_1 SurveyFeedback - Thank you for taking this profile survey.We value your feedback about how we can improve your experience as a panellist, so please leave any comments you have about our surveys, how we contact you or anything else here.If you don't wis
Base: 276
100.0%
276
SurveyFeedback_2 SurveyFeedback - Thank you for taking this profile survey.We value your feedback about how we can improve your experience as a panellist, so please leave any comments you have about our surveys, how we contact you or anything else here.If you don't wis