Provisional: live fieldwork, 571 interviews so far. Percentages are of each
question's valid base (missing/not-asked excluded). Right-hand grey figure = count.
Quota fill from response data
Computed directly from the answers, so it stays correct even when a survey's platform quota counter is broken. ⚠ = platform counter disagrees.
Age
18-24
5/10000
25-34
16/10000
35-44
42/10000
45-54
89/10000
55-64
139/10000
65+
280/10000
Sex
Female
223/9999
Male
348/9999
Region
North West
?/10000
North East
?/10000
Yorkshire and the Humber
?/10000
East of England
?/10000
West Midlands
?/10000
East Midlands
?/10000
Wales
?/10000
Scotland
?/10000
South East
?/10000
London
?/10000
South West
?/10000
Northern Ireland
?/10000
aehhinc
£0 - £19,999
99/9999
£20,000 - £39,999
210/9999
£40,000+
262/9999
se_group
ABC1
253/9999
C2DE
318/9999
hiqual
No Qualifications / Level 1
57/9999
Level 2 / Apprenticeship / Other
124/9999
Level 3
43/9999
Level 4+
347/9999
Wave Hidden to record which send wave
Base: 571
Wave 1 - QFs
100.0%
571
Device_1 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Desktop
Base: 323
Desktop
100.0%
323
Device_2 Device - ** HIDDEN QUESTION TO STORE: Store device type ** Mobile
Base: 247
Mobile
100.0%
247
Sex What is your sex?
Base: 571
Male
60.9%
348
Female
39.1%
223
Country In which country do you currently live?
Base: 571
England
76.5%
437
Scotland
16.6%
95
Wales
4.6%
26
Northern Ireland
2.1%
12
Another country
0.2%
1
Region_A *** Autocoding Scotland or Northern Ireland or Wales
Base: 133
Scotland
71.4%
95
Wales
19.5%
26
Northern Ireland
9.0%
12
Region_B These are the regions of England. Which Region do you live in?
Base: 437
South East
17.8%
78
North West
15.8%
69
London
12.8%
56
South West
12.8%
56
Yorkshire and the Humber
9.6%
42
East of England
9.6%
42
East Midlands
9.6%
42
West Midlands
8.2%
36
North East
3.7%
16
Region_C *** Region
Base: 570
Scotland
16.7%
95
South East
13.7%
78
North West
12.1%
69
London
9.8%
56
South West
9.8%
56
Yorkshire and the Humber
7.4%
42
East of England
7.4%
42
East Midlands
7.4%
42
West Midlands
6.3%
36
Wales
4.6%
26
North East
2.8%
16
Northern Ireland
2.1%
12
computationaladults How many people aged 14 or over live in your household, including yourself?
Base: 571
2
56.0%
320
1 (only me)
24.0%
137
3
11.6%
66
4
6.1%
35
5
1.6%
9
6 or more
0.7%
4
computationalchildren How many children aged 13 or under live in your household?
Base: 571
0 (no children aged 13 or under)
92.5%
528
1
4.0%
23
2
3.2%
18
3
0.2%
1
4
0.2%
1
HHinc Which of the following categories best describes your annual household income, including all benefits, but before tax is deducted?
Base: 571
£20,000 - £29,999
16.3%
93
£30,000 - £39,999
16.3%
93
£40,000 - £49,999
11.6%
66
£50,000 - £59,999
9.3%
53
£60,000 - £69,999
6.5%
37
£100,000 - £149,999
6.5%
37
£10,000 - £14,999
6.0%
34
£15,000 - £19,999
6.0%
34
£70,000 - £79,999
5.1%
29
Prefer not to say
4.9%
28
£80,000 - £89,999
4.4%
25
£90,000 - £99,999
3.0%
17
Less than £10,000
1.9%
11
£150,000 - £199,999
1.4%
8
£200,000 or more
0.5%
3
Don't know
0.5%
3
HHinc_Range We want to hear from a broad range of people from across the country. We ask about annual household income for demographic purposes only. It does not need to be exact, just as accurate an estimate as you can give.
Base: 31
Between £20,000 and £39,999
45.2%
14
Less than £20,000
25.8%
8
Between £40,000 and £59,999
19.4%
6
£60,000 or more
9.7%
3
aehhinc The calculation needs to use computationalincome, computationaladults and computationalchildren
Base: 571
£40,000+
45.9%
262
£20,000 - £39,999
36.8%
210
£0 - £19,999
17.3%
99
emp1 Which of the following best describes your current employment status?
Base: 571
Retired
46.9%
268
Employed full-time (More than 30 hours per week)
26.3%
150
Employed part-time (Up to 30 hours per week)
8.6%
49
Self-employed
7.9%
45
Unable to work due to long-term illness or disability
4.2%
24
Family carer / homemaker
3.3%
19
Unemployed
1.4%
8
Student
0.7%
4
Unpaid volunteer
0.7%
4
emp2 Are you currently also in any paid employment alongside your studies?
Base: 4
Not Employed
100.0%
4
tenure Which of the following types of housing tenure best describes the accommodation you live in?
Base: 571
Owned outright
60.9%
348
Owned with a mortgage or loan
18.2%
104
Rented from private landlord or letting agency
7.9%
45
Rented from Council (Local Authority)
4.7%
27
Rented from housing association, housing co-operative, charitable trust, or registered social landlord
4.4%
25
Living rent free
2.3%
13
Tied accommodation (accommodation provided by employer of a household member)
0.5%
3
Shared ownership - with a mortgage and paying rent
0.4%
2
Rented from a relative or friend of household member
0.4%
2
Other private rented
0.4%
2
seg Which of the following best describes the current occupation of the chief income earner in your household?
Base: 571
Pensioner
38.4%
219
Intermediate managerial roles, administrative or professional
18.6%
106
Supervisory or clerical and junior managerial roles, administrative or professional
14.0%
80
Higher managerial roles, administrative or professional
11.7%
67
Skilled manual worker
7.9%
45
Unemployed
4.7%
27
Semi-skilled and unskilled manual worker
4.2%
24
Casual worker
0.5%
3
se_group *Hidden* Question for Socio-Economic Groups
Base: 571
C2DE
55.7%
318
ABC1
44.3%
253
qual_multi_1 qual_multi - Which of these qualifications do you have? No Qualifications
Base: 13
No Qualifications
100.0%
13
qual_multi_2 qual_multi - Which of these qualifications do you have? Entry level qualification (e g entry level certificate, Skills for Life)
Base: 14
Entry level qualification (e g entry level certificate, Skills for Life)
100.0%
14
qual_multi_3 qual_multi - Which of these qualifications do you have? Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
Base: 41
Level 1 qualification (e g Level 1 basic / essential / functional skills, Music Grade 1, 2, or 3)
100.0%
41
qual_multi_4 qual_multi - Which of these qualifications do you have? A formal Apprenticeship
Base: 30
A formal Apprenticeship
100.0%
30
qual_multi_5 qual_multi - Which of these qualifications do you have? NVQs / GNVQs / RSA Diploma
Base: 86
NVQs / GNVQs / RSA Diploma
100.0%
86
qual_multi_6 qual_multi - Which of these qualifications do you have? Standard Grade
Base: 19
Standard Grade
100.0%
19
qual_multi_7 qual_multi - Which of these qualifications do you have? GCSEs / O-Levels / CSEs
Base: 339
GCSEs / O-Levels / CSEs
100.0%
339
qual_multi_8 qual_multi - Which of these qualifications do you have? Highers / Advanced Highers
Base: 45
Highers / Advanced Highers
100.0%
45
qual_multi_9 qual_multi - Which of these qualifications do you have? AS-Levels
Base: 40
AS-Levels
100.0%
40
qual_multi_10 qual_multi - Which of these qualifications do you have? A-Levels
Base: 198
A-Levels
100.0%
198
qual_multi_11 qual_multi - Which of these qualifications do you have? International Baccalaureate Diploma / Technical Baccalaureate Level 3
Base: 7
International Baccalaureate Diploma / Technical Baccalaureate Level 3
100.0%
7
qual_multi_12 qual_multi - Which of these qualifications do you have? Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
Base: 42
Higher National Certificate (HNC) / Certificate of Higher Education (CertHE)
100.0%
42
qual_multi_13 qual_multi - Which of these qualifications do you have? Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
Base: 45
Higher National Diploma (HND) / Diploma of Higher Education (DipHE) / Foundation Degree
100.0%
45
qual_multi_14 qual_multi - Which of these qualifications do you have? Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
Base: 104
Professional Qualifications (e g Teaching, Nursing, Accountancy, Licentiateship)
100.0%
104
qual_multi_15 qual_multi - Which of these qualifications do you have? Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
Base: 267
Degree / Postgraduate Degree (e g BA, BSc, MA, MSc, MRes, MBA, PGCE, PGDip, PhD)
100.0%
267
qual_multi_16 qual_multi - Which of these qualifications do you have? Award
Base: 17
Award
100.0%
17
qual_multi_17 qual_multi - Which of these qualifications do you have? Certificate (Other)
Base: 43
Certificate (Other)
100.0%
43
qual_multi_18 qual_multi - Which of these qualifications do you have? Diploma (Other)
Base: 39
Diploma (Other)
100.0%
39
qual_multi_19 qual_multi - Which of these qualifications do you have? Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skills certification scheme (CSCS), & Foreign Qualifications)
Base: 54
Other (incl other work-related qualifications / vocational training, e g forklift operator training, construction skil
100.0%
54
qual_nvq At which level is your highest qualification for your NVQs/GNVQs/RSA Diploma?
Base: 86
NVQ Level 2 or an Intermediate GNVQ or an RSA Diploma
37.2%
32
NVQ Level 3 or an Advanced GNVQ or an RSA Advanced Diploma
37.2%
32
NVQ Level 4 or higher, or an RSA Higher Diploma
19.8%
17
NVQ Level 1 or a Foundation GNVQ
5.8%
5
qual_alevel_1 qual_alevel - How many of each of the following qualifications do you have? A-Levels
Base: 198
3
43.4%
86
2
27.3%
54
4+
20.2%
40
1
9.1%
18
qual_alevel_2 qual_alevel - How many of each of the following qualifications do you have? AS-Levels
Base: 40
1
50.0%
20
4+
25.0%
10
2
17.5%
7
3
7.5%
3
qual_gcse What is your highest level of attainment for your GCSEs/O-Levels/CSEs?
Base: 339
5 or more GCSEs (Grades A*-C) / O-Levels (Pass) / CSEs (Grade 1)
78.2%
265
1 or more GCSEs (any grade) / O-Levels / CSEs (any grade)
21.8%
74
qual_awd At which level is your highest qualification for your Award?
Base: 17
Level 4 or higher
47.1%
8
Level 3
41.2%
7
Level 1
5.9%
1
Level 2
5.9%
1
qual_cer At which level is your highest qualification for your Certificate (Other)?
Base: 43
Level 4 or higher
37.2%
16
Level 2
27.9%
12
Level 3
27.9%
12
Level 1
4.7%
2
Entry level
2.3%
1
qual_dip What qualification level is your Diploma?
Base: 39
Level 4 or higher
56.4%
22
Level 3
33.3%
13
Level 2
7.7%
3
Entry level
2.6%
1
qual_categories_hid_1 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) No Qualifications
Base: 13
No Qualifications
100.0%
13
qual_categories_hid_2 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Entry level
Base: 16
Entry level
100.0%
16
qual_categories_hid_3 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 1
Base: 143
Level 1
100.0%
143
qual_categories_hid_4 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 2
Base: 333
Level 2
100.0%
333
qual_categories_hid_5 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Apprenticeship
Base: 30
Apprenticeship
100.0%
30
qual_categories_hid_6 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Other
Base: 54
Other
100.0%
54
qual_categories_hid_7 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 3
Base: 112
Level 3
100.0%
112
qual_categories_hid_8 qual_categories_hid - Categorising qualifications into one of 8 categories (Hidden) Level 4+
Base: 347
Level 4+
100.0%
347
hiqual *Hidden* Highest level of qualification
Base: 571
Level 4+
60.8%
347
Level 2 / Apprenticeship / Other
21.7%
124
No Qualifications / Level 1
10.0%
57
Level 3
7.5%
43
Ethnicity What is your ethnic group?
Base: 571
White
93.9%
536
Asian/British Asian
1.6%
9
Black/African/Caribbean/Black British
1.4%
8
Mixed/multiple ethnic groups
1.4%
8
Prefer not to say
1.2%
7
Other ethnic group
0.5%
3
Ethnicity_White What is your ethnic group?
Base: 536
English / Welsh / Scottish / Northern Irish / British
95.9%
514
Other
2.6%
14
Irish
1.5%
8
Ethnicity_Asian What is your ethnic group?
Base: 9
Pakistani
33.3%
3
Bangladeshi
22.2%
2
Any other Asian background
22.2%
2
Indian
11.1%
1
Chinese
11.1%
1
Ethnicity_Black What is your ethnic group?
Base: 8
African
62.5%
5
Caribbean
37.5%
3
Ethnicity_Mixed What is your ethnic group?
Base: 8
White and Asian
37.5%
3
White and Black Caribbean
25.0%
2
White and Black African
25.0%
2
Any other mixed / multiple ethnic background
12.5%
1
Religion What is your religion?
Base: 571
No religion
50.6%
289
Christian (including Church of England, Catholic, Protestant, and all other Christian denomination)
45.0%
257
Muslim
1.4%
8
Any other religion
1.4%
8
Jewish
0.9%
5
Buddhist
0.4%
2
Hindu
0.2%
1
Sikh
0.2%
1
national_id Which of the following best describes your national identity?
Base: 571
British
52.2%
298
English
28.7%
164
Scottish
9.6%
55
Other (please specify)
4.2%
24
Welsh
3.0%
17
Northern Irish
1.2%
7
Irish
1.1%
6
qge24 Thinking back to the General Election held on the 4th July 2024, can you recall whether you voted in that election or not?
Base: 570
I voted in the 2024 General Election
91.4%
521
I did not vote for the 2024 General Election
8.2%
47
Can’t remember
0.4%
2
ge24 For which party did you vote in the 2024 General Election?
Base: 521
Labour
30.7%
160
Conservative
23.2%
121
Liberal Democrats
10.9%
57
Reform UK
10.7%
56
Green Party
10.6%
55
Scottish National Party (SNP)
7.3%
38
Another party
2.5%
13
Can’t remember
1.5%
8
Plaid Cymru
0.8%
4
Alliance
0.6%
3
UUP
0.6%
3
SDLP
0.4%
2
Democratic Unionist Party
0.2%
1
ge24_pcontact During the 2024 General Election campaign, did any political party contact you personally?
Base: 570
No, I was not contacted by a political party during the last General Election
63.3%
361
Yes, I was contacted by a political party during the last General Election
36.7%
209
ge24_pcont_method_1 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By email
Base: 77
By email
100.0%
77
ge24_pcont_method_2 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By text message
Base: 18
By text message
100.0%
18
ge24_pcont_method_3 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By phone call
Base: 13
By phone call
100.0%
13
ge24_pcont_method_4 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By leaflets or letters
Base: 178
By leaflets or letters
100.0%
178
ge24_pcont_method_5 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? By someone knocking on your door
Base: 111
By someone knocking on your door
100.0%
111
ge24_pcont_method_6 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? Through social media (ads or direct messages)
Base: 29
Through social media (ads or direct messages)
100.0%
29
ge24_pcont_method_9 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? In some other way
Base: 5
In some other way
100.0%
5
ge24_pcont_method_7 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? I don’t recall how
Base: 1
I don’t recall how
100.0%
1
ge24_pcont_method_8 ge24_pcont_method - You said you were contacted by a political party during the last general election campaign. How did they contact you? No, I was not actually contacted
Base: 1
No, I was not actually contacted
100.0%
1
qge19 Thinking back to the General Election held on 12th December 2019, can you recall whether you voted in that election or not?
Base: 565
I voted in the 2019 General Election
91.9%
519
I did not vote in the 2019 General Election
7.6%
43
Can’t remember
0.5%
3
ge19 For which party did you vote in the 2019 General Election?
Base: 519
Conservative
36.2%
188
Labour
32.8%
170
Liberal Democrats
13.1%
68
Scottish National Party (SNP)
7.9%
41
Green Party
3.7%
19
Brexit Party
2.7%
14
Can’t remember
1.0%
5
Alliance
0.8%
4
Another party
0.8%
4
Democratic Unionist Party
0.4%
2
UUP
0.4%
2
Plaid Cymru
0.2%
1
SDLP
0.2%
1
qeu16 Thinking back to the EU referendum held on the 23rd June 2016, can you recall whether you voted in the referendum or not?
Base: 565
I voted in the 2016 EU referendum
93.5%
528
I did not vote in the 2016 EU referendum
6.2%
35
Don’t know
0.4%
2
eu16 How did you vote in the 2016 Referendum?
Base: 528
Remain
59.3%
313
Leave
40.3%
213
Can’t remember
0.4%
2
ltv If there were to be a general election, on a scale of 0 - 10, where 0 is would not vote and 10 is certain to vote, how likely would you be to vote?
Base: 570
10 - Certain to vote
80.4%
458
9
7.2%
41
8
3.3%
19
0 - Would not vote
2.6%
15
5
2.1%
12
7
1.9%
11
1
1.1%
6
6
0.7%
4
3
0.4%
2
2
0.2%
1
4
0.2%
1
gevi If there were a general election tomorrow, and there were candidates from all political parties standing in your constituency, for which party would you vote?
Base: 555
Reform UK
16.8%
93
Green Party
16.6%
92
Conservative
16.0%
89
Labour
15.0%
83
Undecided
11.9%
66
Liberal Democrats
9.9%
55
Scottish National Party (SNP)
7.2%
40
Another party
3.8%
21
Plaid Cymru
1.1%
6
Alliance
0.5%
3
UUP
0.5%
3
Democratic Unionist Party
0.4%
2
SDLP
0.4%
2
party_id Do you generally feel closer to one of the parties than the others? If so, which one?
Base: 570
I don’t feel close to any political party
21.8%
124
Labour
15.8%
90
Conservative
15.6%
89
Reform UK
13.3%
76
Green Party
13.2%
75
Liberal Democrats
8.8%
50
Scottish National Party (SNP)
4.6%
26
Another party
3.2%
18
Your Party
1.8%
10
UUP
0.9%
5
Plaid Cymru
0.5%
3
Alliance
0.5%
3
Democratic Unionist Party
0.2%
1
party_id_strength On a scale from 0-10, where 0 means “Not close at all” and 10 means “Very close”, how close do you feel towards ?
Base: 428
8
25.9%
111
7
23.4%
100
10 - Very close
20.3%
87
9
13.8%
59
6
7.9%
34
5
4.4%
19
3
1.4%
6
4
1.4%
6
0 - Not close at all
0.5%
2
2
0.5%
2
Don’t know
0.5%
2
party_member Are you currently a member of a UK political party?
Base: 570
No, I am not a party member
78.9%
450
Yes, I am a party member
21.1%
120
pmember_party Which political party are you a member of?
Base: 120
Labour Party
28.3%
34
Green Party
20.0%
24
Reform UK
10.0%
12
Conservative Party
9.2%
11
Liberal Democrats
9.2%
11
Your Party
9.2%
11
Scottish National Party (SNP)
8.3%
10
Other (please specify)
5.0%
6
Prefer not to say
0.8%
1
pmember_year_joined In which year did you first join this party?
Base: 120
Before 2015
40.8%
49
2025
29.2%
35
2024
8.3%
10
2019
5.0%
6
2023
4.2%
5
2021
3.3%
4
2015
3.3%
4
2020
1.7%
2
2017
1.7%
2
2022
0.8%
1
2018
0.8%
1
2016
0.8%
1
survation_information How did you first hear about Survation?
Base: 571
I received a survey invitation and decided to join the panel
44.7%
255
Other (please specify)
19.6%
112
Search engine (e.g., Google)
10.9%
62
From another survey company or online panel
10.0%
57
From a friend or family member
4.6%
26
X / Twitter
3.9%
22
Facebook
2.8%
16
Through another organisation
2.1%
12
Through a political party or campaign group
1.4%
8
Instagram
0.2%
1
panel_motivation_1 panel_motivation - What motivated you to join the Survation panel? I am interested in politics
Base: 345
I am interested in politics
100.0%
345
panel_motivation_2 panel_motivation - What motivated you to join the Survation panel? I want to share my opinions
Base: 379
I want to share my opinions
100.0%
379
panel_motivation_3 panel_motivation - What motivated you to join the Survation panel? I want to influence decision-making
Base: 203
I want to influence decision-making
100.0%
203
panel_motivation_4 panel_motivation - What motivated you to join the Survation panel? I enjoy taking surveys
Base: 367
I enjoy taking surveys
100.0%
367
panel_motivation_5 panel_motivation - What motivated you to join the Survation panel? I joined for the rewards
Base: 223
I joined for the rewards
100.0%
223
panel_motivation_6 panel_motivation - What motivated you to join the Survation panel? A friend or family member recommended it
Base: 17
A friend or family member recommended it
100.0%
17
panel_motivation_7 panel_motivation - What motivated you to join the Survation panel? It looked interesting when I saw it online
Base: 160
It looked interesting when I saw it online
100.0%
160
panel_motivation_8 panel_motivation - What motivated you to join the Survation panel? Other (please specify)
Base: 6
Other (please specify)
100.0%
6
survey_length What length of survey do you prefer to take?
Base: 571
No preference
41.0%
234
Short (5–9 minutes)
29.4%
168
Medium (10–15 minutes)
20.8%
119
Very short (under 5 minutes)
6.7%
38
Longer surveys (over 15 minutes)
2.1%
12
survation_satisfaction How satisfied are you with your experience as a Survation panellist so far?
Base: 571
Somewhat satisfied
49.2%
281
Very satisfied
37.7%
215
Not that satisfied
11.2%
64
Not at all satisfied
1.9%
11
SurveyFeedback_1 SurveyFeedback - Thank you for taking this profile survey.We value your feedback about how we can improve your experience as a panellist, so please leave any comments you have about our surveys, how we contact you or anything else here.If you don't wis
Base: 126
100.0%
126
SurveyFeedback_2 SurveyFeedback - Thank you for taking this profile survey.We value your feedback about how we can improve your experience as a panellist, so please leave any comments you have about our surveys, how we contact you or anything else here.If you don't wis